PREPARING YOUR PRACTICE FOR COOLSCULPTING

1

GUIDELINES FOR

COOLSCULPTING

SUCCESS

In addition to achieving measurable and consistent treatment outcomes, we want you to attain unparalleled patient satisfaction, and expand the marketing success of CoolSculpting in your practice. These training guidelines have been created to assist you in successfully launching CoolSculpting in your practice.

Education Through Advanced

CoolSculpting Certification

» Identify your CoolSculpting Team Leader (CTL)

» Watch the online training course at www.CoolSculptingU.com

» View online CME videos at www.coldlipolysiscme.com

» Register to become a member of CoolSculptingPhysicians.org, a private community built exclusively for CoolSculpting physicians to share best practices

PREPARING

YOUR PRACTICE FOR COOLSCULPTING

Access CoolSculpting Resources

Through CoolNet

» Patient forms and releases

t Treatment Planning Form

t Sample Take-Home Guidelines

t Sample Treatment Consent Form t Sample Photography Release Form

» Marketing assets

t CoolSculpting digital assets and logo

t Practice website templates

t Before and after photos

t Advertising templates

t Direct mail and e-blast templates

t FAQs and patient messaging

t Patient event templates

CoolNet.CoolSculpting.com

Prepare Your Practice ... 1

Patient Messaging ... 4

Consultation Guidelines ... 6

Pre-treatment Planning ... 8

Treatment Day Guidelines ... 11

Successful Follow-ups ... 17

Marketing Checklist ... 18

INSERTS INCLUDED:

» Treatment Planning Form

» Sample Patient Take-Home Guidelines

» Sample Patient Consent Form

» Sample Photography Release Form

» Phone Messaging

Consider reaching out to your current patients before CoolSculpting is brought into your practice via email, newsletter or in-office fliers to generate interest and be prepared to book consultations

3

2

Practice Set-up

» Prepare your dedicated CoolSculpting room

t Adjustable treatment bed

t A variety of pillows

t Towels (cloth or disposable) and blankets t Alcohol wipes

t Patient marking pen or pencil

t Devoted space for applicators

» Display CoolSculpting materials in high-traffic areas

t Patient brochures

t Before and after photos t Posters and counter cards

t Video loops

» Prepare for your CoolSculpting staff training day

t Work with your CoolSculpting representative to create a successful

in-service day agenda

t Select at least 4 staff members to treat as part of the CoolSculpting Certification Program

t Send your CoolSculpting representative a list of participating attendees

» During your CoolSculpting staff training day

We will cover the following:

t System and procedure protocols

t Assessing, planning and placing of treatment

t Overview of the company as well as CoolSculpting technology, treatment and results

t Practical hands-on assessment and treatment by the staff on other staff members

t Patient forms and releases

t Photography setup and guidelines for success

t Best practices for conducting patient consultations, treatments and follow-up medical assessments

» Continue to build CoolSculpting success at your follow-up day

We will cover the following:

t CoolSculpting Certification Program

t Patient photography guidelines

t Front office messaging

t Patient communication and outreach

Get your staff ready for CoolSculpting

Learn about CoolSculpting in your practice

Good patient messaging helps build CoolSculpting success in your practice Dedicated CoolSculpting Room

Market CoolSculpting in your practice

» Building CoolSculpting® success (cont.)

t CoolNet portal resource

t Advertising templates

t Social media and PR opportunities

t Website content and assets

t Community partnerships

» Create and develop your CoolSculpting plan

Your CoolSculpting representative will return to your practice to:

t Continue staff education for the CoolSculpting Certification Program

t Set practice goals through the Select Partner BluePrint

t Review marketing activities and plan next steps

KEY REFERENCES: Designated CTL: Name CoolNet: (CoolNet.CoolSculpting.com) Username Password

KEY ELEMENTS for Successfully

Implementing CoolSculpting

on Your Practice Website:

» CoolSculpting logo and digital assets

» Click through buttons and icons

» Web page templates

» Video patient testimonials and animations With these simple key elements,

you’ll be on your way to successfully promoting CoolSculpting on your site.

For website templates and assets, visit

CoolNet.CoolSculpting.com

Example of a good website

PREPARING YOUR PRACTICE FOR COOLSCULPTING

5

4

PROSPECTIVE PATIENT

MESSAGING

Does your office offer CoolSculpting?

» Yes, we’ve had incredible interest in CoolSculpting since we first started offering the procedure [last month, six months ago, last year, etc.]! I’d be happy to schedule a consultation with you and [insert physician name]. He/she can answer all of your questions and determine if you are a good candidate for losing stubborn fat with CoolSculpting. Do mornings or afternoons work better for you? [If the practice is certified, it would be great to “drop” this and identify itself as a certified CoolSculpting Center.]

What is CoolSculpting? Can you tell me more about it?

» CoolSculpting is a breakthrough, non-invasive procedure that uses cooling technology to noticeably eliminate fat without surgery. [Insert physician name] will determine if you are a good candidate and work with you to determine the best treatment plan during a one-on-one consultation.

What happens during the procedure?

» Using a technology developed by Harvard scientists, CoolSculpting targets and freezes fat cells causing their natural death in the treatment area. It’s completely non-invasive so there is no cutting, no needles and no anesthesia. Patients typically read, work on their laptops, listen to music or relax during the procedure.

Is CoolSculpting safe? Painful? Are there side effects?

» CoolSculpting is medically cleared for the flanks and proven safe. Some patients may experience temporary pain or discomfort. [Insert physician name] can talk to you more about what to expect during and after treatment when you meet for your consultation.

How long is each treatment?

» During your consultation, [insert physician name] will discuss how much time should be allotted based on your individual treatment plan. A typical treatment can last between one and three hours.

How much does CoolSculpting cost? How many treatments will I need? » The price for CoolSculpting varies, depending on your areas of concern, the

number of treatments needed and your ultimate goals. [Insert physician name] would need to assess you in person to help estimate the cost. [Reference any discounts/specials if appropriate.] Typically, you’ll see a noticeable reduction of fat in the treated area after one visit, but you may appreciate even more fat reduction with additional treatments.

Are CoolSculpting results permanent? How long do results last?

» CoolSculpting results are lasting, as long as you maintain your healthy lifestyle. The fat cells that are eliminated from CoolSculpting do not return.

THE MAIN

COOLSCULPTING

MESSAGE

CoolSculpting is the safe, non-invasive way to reduce fat in common trouble areas that tend to be diet- and exercise-resistant. Researchers at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School, developed the patented technology behind CoolSculpting that cools fat and destroys fat cells, resulting in an undeniable reduction of fat in the treated areas.

Am I a good candidate for CoolSculpting?

» CoolSculpting is not a weight loss solution for people who are obese, or a substitute for surgical methods such as liposuction. Good candidates have noticeable bulges in certain areas they’d like to get rid of. [Insert physician name] will determine if treatment is right for you during a one-on-one consultation.

What are the specific areas of the body that are being treated with CoolSculpting?

» CoolSculpting may be performed on multiple body areas. During your consultation, [insert physician name] will be able to determine your treatment plan based on your assessment.

The revolutionary technology behind CoolSculpting was born from the simple observation that children who ate a lot of popsicles had dimpling in their cheeks due to a loss of fat from the excessive exposure to cold. This idea led to the innovative cooling process developed by scientists at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School.

As we age, we all store fat in certain areas that just won’t go away. CoolSculpting is a proven, non-surgical fat reduction treatment that freezes stubborn fat, which is then naturally eliminated from your body. No needles, no special diet, no supplements, no surgery. And most importantly, no recovery period. CoolSculpting is safe, medically-cleared and does exactly what it’s supposed to do.

Treatment works best on those who enjoy a healthy lifestyle, but can’t seem to shake those pockets of fat in problem areas. Backed by clinical data, CoolSculpting delivers undeniable, life-changing results in as little as one treatment.

With more than 230,000 treatments performed worldwide, CoolSculpting is proven safe and effective for getting you back the body you deserve.

IT’S TIME TO SHOW OFF THE BODY YOU DESERVE AND GET RID OF STUBBORN FAT.

IT ALL BEGAN WITH

NOT-SO-CHUBBY CHEEKS

HERE’S THE SKINNY

ON COOLSCULPTING

7

Assess the patient

A proper assessment is crucial to the success of CoolSculpting outcomes. When assessing the patient, remember that a good vacuum draw will allow maximum tissue exposure to the cooling panels

» Talk to your patient about their medical history

to ensure no contraindications

» Ask them how they heard about CoolSculpting

1

» Educate your patient on what to expect before, during

and after a CoolSculpting procedure

2

» Ask your patient to stand so that the fat is

subject to gravity

» Ensure that patient clothing is not affecting

the assessment area

» Ask patients to touch and identify their “problem

areas” and visually confirm if a bulge is present

3

» Assess the treatment area by pulling fat away from the

body forming a “C” shape with your hands. This will help you determine if the patient is a good candidate by assessing how much tissue can be drawn into the applicator cup

4

» If they are a good candidate for CoolSculpting,

use Applicator Planning Templates to determine which applicator to use and how many applications will be required for successful results

5

» Use your CoolSculpting Treatment Planning Form

to create a treatment plan

» Confirm with your patient that the treatment plan

matches their needs and desired outcome

6

CONSULTATION

GUIDELINES

EXAMPLE OF A

GOOD TISSUE DRAW

This is critical to optimal treatment outcomes. The more contact tissue has with the cooling panels, the more fat we can cool.

The eZ App 6.2is

appropriate for fitting tightly curved contours

1 The eZ App 6.3treats the

same amount of tissue as the 6.2, but it is designed for small to medium bulges

2 The eZ App 8is typically

used for large sections or bulges

3

How do I know which applicator to use?

Applicator Planning Templates » Color coded planning templates

are included with your applicators and help you mark your patient for optimal treatment planning

Liners and Gelpads » These match up with the

series-specific applicator and are required for every treatment

Consumable Cards

» A series-specific cycle card that is inserted into the applicator to start treatment Cooling Panel Cooling Panel Tissue Draw

GOOD CANDIDATES

FOR COOLSCULPTING

Pinchable fat that can be pulled from the body

Distinct bulges Healthy skin Distinct bulges of fat

Well-defined borders Minimal skin laxity Well-defined bulges Discrete pockets of fat

POOR CANDIDATES

FOR COOLSCULPTING

Less likely to see visual improvement

Non-pinchable fat Non-pliable fat Unhealthy skin No distinct pockets of fat

No well defined bulge Skin laxity Too thin Visceral fat with

no distinct bulge

CONSIDER PATIENT

CLOTHING

» Consistency is key

» Ask the patient to wear the same clothing in both the before and after pictures

» Ensure clothing does not cover the treatment area and consider how the clothing affects the fat in that area

» Reference Photography Guidelines in the

CoolSculpting Certification Program booklet

» Describe what to expect on treatment day including the amount of time needed, what to wear and what to bring (iPad, book, etc.)

» Reinforce possible treatment outcomes and timelines

» Work with the patient to complete the CoolSculpting®

Treatment Planning Form

» Use Patient Take-Home Guidelinesto review what to expect during and after treatment

» Have the patient sign a practice-specific

Patient Consent Form

» Have the patient sign a practice-specific

Photography Release Form

» Work with the front office to book a treatment day and time

» Provide them with Patient Take-Home Guidelines

before they leave

PRE-TREATMENT

PLANNING

Consultation led by:

Date:

Patient Name:

Patient ID/No.: Sex: M / F DOB: Weight: Height: Has your patient had other aesthetic

procedures for the body?

Before Treatment Day:

Educate the patient Assess the patient Plan the treatment Review Patient Take-Home Guidelines

Have patient sign a Treatment Consent Form Have patient sign a

Photo Release Form Ask patient to wear appropriate clothing for pictures and treatment Book treatment(s) Confirm the need for a post-treatment medical assessment Confirmed Treatment Plan: Total Cost: $

How did your patient hear about CoolSculpting?

Treatment areas of interest: Applicator recommendations: Notes:

Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The “snowflake” mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright © 2011, ZEL

TIQ Aesthetics, Inc. The products described in this document may be covered by U.S. Patent 7,367,341. Other patents and patent applications pending worldwide. IC0173-B

Available for download on CoolNet – CoolNet.CoolSculpting.com

COOLSCULPTING®TREATMENT PLANNING FORM

Treatment Planning Form Patient Take-Home Guidelines

What to expect during CoolSculpting:

» CoolSculpting is a non-surgical procedure that may take from one to several hours, depending on your treatment plan.

» No topical anesthesia or pain medication is required. » As the procedure is initiated, vacuum pressure draws tissue into an applicator cup between cooling panels. The vacuum pressure may cause sensations of deep pulling, tugging and pinching in the area being treated.

» You also may experience intense stinging, tingling, aching or cramping. These sensations generally subside as the area becomes numb.

What to expect immediately after CoolSculpting:

» Immediately after the procedure, your treated area may look or feel stiff and transient blanching (temporary whitening of the skin) may occur

. » You may feel a sense of nausea or dizziness as your body naturally warms and sensation returns

to your treatment area. These are normal reactions that typically resolve within minutes. » The treated area may be red for up to a few hours after the applicator is removed. This is an expected but temporary effect after CoolSculpting. » Bruising, swelling and tenderness can occur in the treated area. This typically r

esolves within a week or two.

» Nausea and tingling, stinging and cramping in the treatment area are often reported on treatment day.

» You may feel a temporary dulling of sensation in the tr eated area. This is normal and typically resolves within a few hours but may last for several weeks after

your procedure. » There typically is minimal recovery time after CoolSculpting. Most patients are able to return to

their daily routine immediately after the procedure.

What to expect the first few days and weeks after CoolScu lpting:

» It is common for the treated area to feel bloated and look swolle n in the first few days and weeks after CoolSculpting.

» You may experience a temporary dulling of sensation that can last for several weeks . » At some point within the first two weeks following the procedure, you may experience one or

more of the following sensations: deep itching, tingling, numbn ess, tenderness to the touch, pain in the treated area, strong cramping, diarrhea, muscle spasms, aching and/or soreness. Consult your doctor if these conditions persist beyond tw

o weeks or worsen over time.

SAMPLE COOLSCULPTING

® PATIENT TAKE-HOME GUIDELINES

This customizable form is available for download on CoolNet – CoolNet.CoolSculpting.c om

Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The “snowflake” mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright © 2011, ZELTIQ Aesthetics, Inc. The products described in this document may be covered by U.S. Patent 7,367,341. Other patents and patent applications pending worldwide. IC0327-A

Photography Release Form Patient Consent Form

Patient Name:

I, __________________________________________, authorize [insert practice name ], [insert physician name] and staff representatives, to take photographs of my body for medical purposes to be used for my patient care, marketing, litera

ture and/or case presentations. I understand that:

» Photographs are taken to capture treatment outcomes for the CoolSculpting ® procedure.

» They may be used for print, visual orpresentations, websites and for purposes of informing electronic media including but not limited to, scientific the medical profession or general public about the procedure. These uses may also include marketing on

behalf of [insert practice name].

» The images taken of me may be published by [insert practice name] and its agents. » I will not be identified by name in any of the published materials. » My face will not be shown in the photographs nor w

ill they reveal my identity. » I have the right to revoke this authorization in writing at any time thr

ough a written revocation to [insert practice name].

I hereby release [insert practice name], [insert physician name] and its agents fr om any and all claims and demands arising out of, or in conjunction with, the use of the photographs. I certify that I have read this release carefully and fully understand its terms. If I have any qu

estions I can contact [insert practice name] at [insert contact number]. If under 18, guardian or parent must sign. Print Name:

Date: Signature:

Witness:

SAMPLE PATIENT PHOTOGRAPHY RELEASE FORM

This customizable form is available for download on Cool Net – CoolNet.CoolSculpting.com

Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The “snowflake” mark is a trademark of ZEL

TIQ Aesthetics, Inc. Copyright © 2011, ZELTIQ Aesthetics, Inc.

The products described in this document may be covered by U.S. Patent 7,367,341. Other patents and patent applications pending worldwide. IC0325-A Patient Name:

Please initial to confirm your understanding and acknowledgment of each of the following: » The CoolSculpting procedure uses vacuum pressure to draw tissue into an applicator cu p between cooling panels. The suction pressure may cause sensations of deep pulling, tugging and pinching. You may also experience intense stinging, tingl

ing, aching or cramping as the treatment begins. These sensations generally subside as the area becomes numb. Initial: ______ » Immediately after the procedure, the treated area may look or feel stiff and transient blan

ching (temporary whitening of the skin) may occur. You may feel a sense of nausea or dizzine

ss as your body naturally warms and sensation returns to your treatment area. These are all normal reactions that typically resolve within minutes. Initial: ______ » Bruising, swelling and tenderness can occur

in the treated area. In addition, the treated area may appear red for a few hours after the applicator is removed. Initial: ______ » You may feel a dulling of sensation in

the treated area that can last for several weeks after your procedure. Other changes – including deep itch

ing, tingling, numbness, tenderness to the touch, pain in the treated area, strong cramping, muscle spasms, aching and/or soreness – also have been reported after a CoolSculpting treatment. Initial: ______

» Patient experiences will differ. Some patients may experience a delayed onset of the previously mentioned occurrences. You should contact your physician immediately if any unusual side ef fects occur or if symptoms worsen over time. Initial: ______

» Following the procedure, a gradual reduction in the thickness of the fat layer will take p lace. You may start to see changes as early as three weeks after CoolSculpting, and you will experience the

most dramatic results after one to three months. Your body will continue naturally to process the injured fat cells from your body for approximately four months after your procedure. Initial: ______ » More than one treatment may be needed, depending on the size of the tr

eatment area and the desired outcome. Initial: ______

» The procedure is for spot reduction of fat. It is not a weight-loss solution and it does not r eplace traditional methods such as liposuction. Someone wh

o is overweight can expect to see less visible improvement than someone who has smaller fat deposits. Clinical st

udies have shown that CoolSculpting will naturally remove fat cells but, as with most procedures, visible results will vary from person to person. Initial: ______

» Pictures will be obtained for medical records. If pictures are used for education and marketing purp oses, all identifying marks will be cropped or removed. Initial: ______ » As with most medical procedures, there are risks and side effects. These have been explained to me in

detail. I have read the above information, and I give my consent to be tr eated with CoolSculpting by Dr. [insert physician name] and [his/her] designated staff. Patient Signature:

Date: Physician Signature: Date:

SAMPLE COOLSCULPTING®TREATMENT CONSENT FORM

This customizable form is available for download on Cool Net – CoolNet.CoolSculpting.com

Disclaimer: In the U.S., non-invasive fat reduction is cleared only for the flank (love handle). CoolSculpting and the CoolSculpting logo are registered trademarks of ZELTIQ Aesthetics, Inc. The “snowflake” mark is a trademark of ZEL

TIQ Aesthetics, Inc. Copyright © 2011, ZELTIQ Aesthetics, Inc.

The products described in this document may be covered by U.S. Patent 7,367,341. Other patents and patent applications pending worldwide. IC0326-A

» Consider asking the patient to bring clothing that they would like to look better in, like skinny jeans or a swimsuit

11

THE PATIENT

EXPERIENCE –

TALK TO YOUR PATIENT

Talk to your patient about the procedure experience. Realistic expectations for treatment outcomes and what to expect during the treatment are key. Here are some talking points on procedure day:

Gelpad

» The gelpad will feel very cold and wet as it is applied to the skin

» The gelpad is an important component as it protects the skin from injury and creates optimal tissue draw

Vacuum

» As the vacuum is being applied you may feel deep pulling, tugging and pinching

» It is important to continue to breathe as the vacuum is applied

» This may be uncomfortable but try your best to relax

Cooling

» You also may experience intense stinging, tingling, aching or cramping as we turn on the cold

» These sensations generally subside in the first 5 to 8 minutes as the area becomes numb

TREATMENT DAY

GUIDELINES

Prepare the system

» Attach and lock the appropriate applicator to the control unit

» Secure the applicator to the support arm

» Insert the application card into the applicator for verification

» Insert the liner into the applicator cup and hook the plastic tabs around the cleats of the applicator

» Weigh the patient and document in the CoolSculpting®

Treatment Planning Form

Prepare the patient

Reassess the treatment area

Formfrom the consultation day

» While the patient is standing, identify the natural orientation of the fat bulge

» Use your hands to pull fat away from the body using the “C” shape cup technique

1

2 3 4

5

6 Work with the

patient to identify the desired treatment area

You may consider not treating this bulge initially. You can reassess at the follow-up medical assessment

Assess the bulge using the C-Shape Cup Technique and identify the natural orientation of the bulge

Identify and mark where the fat naturally tapers in the treatment

Center the applicator over the “X” as you apply. Use the taper marks to determine the angle placement of the cup

Use the Assessment Planning template to determine which applicator(s) to use. Mark the peak(s) of the bulge, or where there is the greatest volume of fat with an “X”

THE

ASYMMETRIC

TREATMENT PLAN

THE

SINGLE

BULGE

THE

CONTINUOUS

BULGE

» Take baseline photos using the CoolSculpting

Foot Positioning Guide » Suggest the patient

use the restroom prior to treatment

»Have the patient change into loose fitting garments that are out of the way of the treatment area

6.2

6.2 6.2

12

PROCEDURE TIP

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minutes of treatment. They should know what to expect during the treatment and know how to contact you if they need anything.

VACUUM

MASSAGE

Plan the treatment

placement

» Find and mark where the fat tapers off on either end of the desired treatment area

» Use your Applicator Planning

Templatesto determine

which applicator to use and how many applications will be needed

» Mark the thickest area(s) of the bulge with an “X.” Usually these present as peaks

7 8

9 10

QUICK TIPS:

VACUUM SETTINGS

For the properly selected patient, default vacuum settings should be sufficient for a proper draw. If you decide to increase the vacuum pull you must adjust the massage setting appropriately.

» Minimum massage suction must match the vacuum suction to ensure no pop-offs

» We recommend maximum massage at 15 points above minimum massage settings

Place the applicator

» Prepare the patient for placement of the applicator

» The patient should change into clothing that does not get in the way of the gelpad or constrict the vacuum pull

» The patient should be standing when applying the eZ App 6 to ensure the most accurate placement

» Because of the intense pull of the eZ App 8 consider reclining the patient

» Carefully place and center the gelpad over the “X” while the patient is standing

» The gelpad should only make contact with the skin

» Gently smooth the gelpad to remove air pockets, bubbles and/ or folds

» Check the gelpad for rips or tears

» Using the touch-screen, indicate the gelpad has been placed

» Turn on the vacuum using the applicator touchpad or the system touch-screen

» Center the applicator over the peak of the bulge and use the taper marks to determine the angle placement

» Apply the applicator straight on

» Let the vacuum do the work

» With proper patient selection, there is no need to forcefully apply the applicator

» Visually confirm tissue has been drawn into the applicator cup between the cooling panels

» Verify the gelpad is extended past the applicator cooling panels

» Help the patient get into a comfortable position

» Use blankets, pillows or other support items

» Ensure the applicator is supported to avoid pop-off situations

» Initiate cooling using the applicator touchpad or the system touch-screen after the applicator is supported and the patient is comfortable

» Offer the patient water, a magazine, etc. before leaving the room

» It is important that the patient move as little as possible during treatment to avoid pop-off situations

» Check back on the patient periodically throughout the treatment

14

End of the treatment

» During the last 5 minutes go

into the treatment room and describe to the patient how the treated area will look and feel as the applicator is removed

» At the end of the procedure

turn off the vacuum

» Release the vacuum seal by

sliding your finger between the patient’s skin and the blue rubber edges of the applicator cup

» To remove the vacuum gently

rock the applicator back and forth while lifting

» Review and provide Patient

Take-Home Guidelines

» Schedule a 6-8 week follow-up

medical assessment

» Remove and dispose of the liner

» Wipe down the applicator

with a sani-cloth or alcohol wipe removing excess gel and taking care not to scratch the cooling panels

» Check remaining applications

on the touch-screen

» Check your treatment supplies

» Power off the system

» If you need to order additional

materials, contact your CoolSculpting representative

THE PATIENT EXPERIENCE:

TALK TO YOUR PATIENT

.

» The first few days and weeks

after CoolSculpting®

t At some point within the next two weeks you may experience one or more of the following sensations: deep itching, tingling, numbness, tenderness to the touch, strong cramping, muscle spasms, aching and/or soreness

t Call us if these conditions last longer than two weeks or worsen over time

t Following the procedure, a gradual reduction in the thickness of the fat layer will take place

t You may start to see changes as early as three weeks after CoolSculpting and you will experience the most dramatic results after one to three months

t Your body will continue to naturally process the injured fat cells from your body for approximately four months after your procedure

1

3 4

2 7

» Wipe the residual gel from

the treatment area

6

» Remove and dispose of the

single-application gelpad

5

8

9 10

THE PATIENT EXPERIENCE:

TALK TO YOUR PATIENT

» Last 5 minutes of treatment

t As the massage segment begins you may feel a slight pulsing or tugging from the applicator

» As the applicator is removed

t Your treated area will appear red or bruised. It may also look or feel stiff and transient blanching (temporary whitening of the skin) may occur

t We are going to massage the treatment area for a few minutes immediately after the applicator is removed. This can be an uncomfortable experience.

Please let us know if you’d like us to stop

t It may be uncomfortable as your tissue naturally warms and sensation returns to your treatment area

t The treated area may be red for up to a few hours after the applicator is removed

t Bruising and tenderness can result from the vacuum pressure

t You may feel a temporary dulling of sensation in the treated area

t Anytime throughout the day you may experience nausea and tingling, stinging and cramping in the treatment area

Consider this

» Tell your patient that weight gain will prevent them from appreciating their full results. Maintaining a healthy diet and exercise routine after their procedure can help prevent this

» Schedule a follow-up medical assessment to review clinical results and discuss the option of additional treatments to achieve desired fat reduction

17

16

YOUR FORMULA FOR

SUCCESSFUL FOLLOW-UPS

Booking a post-treatment medical assessment is key in reviewing the success of CoolSculpting and determining if additional treatments are needed for the desired outcome

»48 Hours post-treatment

t Contact the patient over the phone to inquire how they are feeling

t Confirm or schedule the post-treatment medical assessment

» Prior to post-treatment medical assessment

t Print pre-treatment photos to help you create post-picture accuracy

t Confirm the appointment 2 days before and remind the patient to wear their pre-treatment clothing for post-treatment photos

Follow-up Medical Assessment

» Weigh the patient and record

in the Treatment Planning Form

» Take post-treatment photos using

the original photos as a reference for consistency

» Patient should be wearing the same

clothes as pre-treatment photos

» Discuss the patient experience

to-date

» Compare pre- and

post-procedure photos with the patient Through CoolSculpting,

fat and overlying skin are placed between two cooling metal plates using a vacuum applicator

CoolSculpting targets and cools fat cells to temperatures that trigger fat cell apoptosis. Lipids in fat crystallize at a warmer temperature than water in other cell types

» Reassess the treatment area and

determine if additional treatments are needed for the desired outcome

» Look for additional treatment

opportunities for enhanced outcomes

» Congratulate the patient on

their successful completion of CoolSculpting 1 3 4 2 5 6

PATIENT

TESTIMONIALS

» Consider asking your patient for a testimonial that you can include with their successful before and after pictures. These can be used on your practice website, in office materials as well as in your outreach marketing materials such as newsletters or eblasts.

Adipocyte

Cell remnants Triglycerides

After CoolSculpting, the adipocytes undergo apoptosis (natural cell death)

Macrophages leave the treated area through the lymphatic system

If you take in more fat than you need, the excess fat is stored in your adipocytes (fat cells)

The fat is used as an energy source for your body

Macrophages travel through the blood-stream and to the liver where they are processed and used for energy

The fat you eat in food travels through your digestive system and to your liver

THE SCIENCE OF COOLSCULPTING

:

WHAT HAPPENS TO THE FAT

Our technology is built upon the fact that fat freezes at a higher temperature than our other water containing cells, a principle that is illustrated in our refrigerators.

If we leave a stick of butter out at room temperature it is soft and easy to spread. If we take that same stick of butter and put in the refrigerator it becomes hard and rigid, just like the fat that we see when we remove our CoolSculpting applicator. This is because the lipid molecules within the fat cells crystallize.

Like our fat, butter responds differently to cooling than anything else in the fridge (or our bodies).

COOLSCULPTING MESSAGING:

BUTTER ANALOGY

Fat layer thickness is significantly reduced Following treatment, fat cells enter apoptic death sequence and are gradually removed in the next few weeks and months by the immune system

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HOW COOLSCULPTING

WORKS

BEFORE AFTER

Photo courtesy of Meridian Plastic Surgeons

“I feel confident in a two-piece bathing suit for the first time in years. CoolSculpting is probably one of the best things I’ve ever done for myself.”

- Sara

18

MARKETING

CHECKLIST

Prepare

» Prepare your staff

CoolSculpting talking points Front office messaging Phone script

» Market CoolSculpting in your practice

Patient brochures Pull-up banner Posters Video loops Before-and-after photos Counter cards

Get the word out

» Communicate to your patients

Direct mail On-hold message Flyers

Email

»Add CoolSculpting content to your

practice website

Introduce CoolSculpting on your homepage Use appropriate messaging and

CoolSculpting assets

Set up Google Analytics for your site to monitor traffic

Add before-and-after photos and patient testimonials

» Run advertising in your local community

Print (newspaper, magazine) Online (Google AdWords, banners) Broadcast (radio, television) Outdoor billboards

Shrinks your fat.

Pumps your ego.

CoolSculpting® and the CoolSculpting® logo are registered trademarks of ZELTIQ Aesthetics, Inc. The “snowflake” mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright © 2011, ZELTIQ Aesthetics, Inc. IC0426-A

Say goodbye to bulges and hello to a better you with CoolSculpting®.

This revolutionary new body contouring treatment precisely targets the stubborn fat you want to lose. It’s never been easier to have the body you want – naturally, safely and without surgery or downtime. CoolSculpting is medically cleared with undeniable results after just one treatment. Call us today to schedule your consultation.

PRACTICE INFORMATION GOES HERE(NOT FOR PRINT) PRACTICE LOGO GOES HERE(NOT FOR PRINT)

coolsculpting.com Say goodbye to stubborn fat.

CoolSculpting® and the CoolSculpting® logo are registered trademarks of ZELTIQ Aesthetics, Inc. The “snowflake” mark is a trademark of ZELTIQ Aesthetics, Inc. Copyright © 2011, ZELTIQ Aesthetics, Inc. IC0425-A

Trade unwanted lumps and bumps for sexy curves.

This revolutionary new body contouring tr eatment precisely targets the stubborn fat you want to lose. It’s never been easier to have the body you want –

naturally, safely and without surgery or downtime. CoolSculpting® is medically cleared with undeniable results after just one treatment. Call us today to schedule your consul

tation.

PRACTICE INFORMATION GOES HERE (NOT FOR PRINT) PRACTICE LOGO GOES HERE

(NOT FOR PRINT)

coolsculpting.com

MARKETING

COOLSCULPTING

Enhance the promotion of CoolSculpting in your practice using these guidelines.

For additional marketing support materials and downloadable templates, visit CoolNet at

CoolNet.CoolSculpting.com

» Reach out to news media

Send news releases

Invite reporters to your practice for a demonstration

» Enhance your photography setup

Assigned photographer Designated room/area Overhead lighting Tripod setup

Marked camera settings Non-reflective black backdrop Bubble level

CoolSculpting Foot Positioning Guide

Generate buzz

» Ramp up social media efforts

Create and maintain a Facebook page Draft blog posts

Tweet news and tips

Upload CoolSculpting videos to YouTube

» Host a Cool Event

A Cool Night Out – a fun evening event

A Very Cool Event – an open house or workshop Hot Date, Cool Night – a couples-only event Cool to the Core – targets health and fitness

Track your success

» Select Partner BluePrint

Review and track your marketing efforts and goals Discuss your practice utilization

Create a Business Plan

A Cool Night O ut POSTAGE STAMP HERE 296-A At Rocky Mountain Dermatology

Thursday, December 8, 2011 5:30 pm - 8:30 pm Event Location

Join us for a special evening event.

a revolutionary new non-surgical treatment designed to remove stubborn fa

t

and help you reclaim the real v ersions of yourselves, the cool, natural way. You’re invite

d to a special evening event a

t