when the first issue of the
weekly was published. A
strong editorial board of top
professionals is the foundation
of the success of Eesti
Ekspress. The journalists of
Ekspress have won the biggest
number of Bonnier Awards for
investigative journalism. The
goal of the weekly is to offer its
readers investigative, analysing,
experimenting, sometimes
aggressive but always honest
and direct journalism.
WHAT MAKES EESTI
EKSPRESS UNIQUE?
Eesti Ekspress…
... surprises with content and form. This means being informed about what goes on behind the scenes of news, diversity in genres and linguistic suppleness.
... offers a way out and looks for solutions. The weekly’s optimism is demanding and expects to see solutions to social problems.
... is a step ahead of society. Ekspress has always been intrusive, combative and proactive. The stories reflect the author’s position and our journalists are strong personalities.
EESTI EKSPRESS HAS
BEEN THE FLAGSHIP OF
INVESTIGATIVE JOURNALISM
IN ESTONIA SINCE 1989,
WHO ARE THE
READERS OF
EESTI EKSPRESS?
Readers: 83,000
who mostly live in Tallinn
and its surroundings
The readers of Eesti Ekspress are people interested
in sharp, witty and sometimes aggressive stories and
analyses that broaden their horizons. They are interested
in detailed and emotional revelations, often related to
criminal matters, and solutions in the areas of economy,
politics, education, culture, art and social affairs.
Ekspress readers value the weekly’s content and the
information it provides, and use it to stand out among
others – they know that they have less to talk about if
they haven’t read Ekspress.
A successful person does not hang on to the old, they dare to experiment and don’t give a hoot about their security.
are aged 25-49
earn more than
€800 net
travel abroad
(Estonian average:
57%)
visit cultural
events (Estonian
average: 19%)
eat out (Estonian
average: 25%)
practice sports
(Estonian average:
28%)
Source: Turu-uuringute AS, Estonian Readers Survey 2015 Q2, TNS Emor, spring 2013
have higher education
are entrepreneurs,
managers, (top)
specialists
spend money
on hobbies
spend money
on books
own a car
own a summer
home
WHY ADVERTISE IN
EESTI EKSPRESS?
▪ Eesti Ekspress has the reputation of an innovator on the Estonian scene. This positive image is also transferred to the products advertised in the paper.
▪ Print run: 28,500
▪ The high-quality print and paper are suitable for newspaper advertisements as well as the image advertisements of magazines.
▪ Eesti Ekspress has been on the market for over 26 years and is known as a trademark with a good reputation.
▪ Eesti Ekspress has a long reading cycle – more than 50% of readers pick it up more than once a week. Weeklies are mainly read at home among families, where major purchase decisions are also made.
▪ The weekly is published right before the main shopping time – on Wednesdays.
▪ Special issues (Healthy Family, EE Gourmet, Catwalk, Modern Home, EE Man, EE Sports) help to direct advertising at suitable target groups.
▪ A professional sales team explains how to get the best result with advertising.
▪ It is a particularly suitable advertising channel for the target group that lives in a large city or its surroundings, is more educated and wealthier than average – the most desirable target group for advertisers.
▪ In addition to the paper version, Eesti Ekspress is also available in digital format (on mobile, tablet, computer) – a modern digital newspaper with more interactive advertisements, photo galleries and videos.
Advertising space 1/16 page 1/8 page 1/6 page 1/4 page 1/3 page 1/2 page 1 page 2/1 page Front cover
Width × height, dimensions mm *A 5 mm background bleed is required for edge-to-edge advertisements. 59 × 77 248 × 36,5122 × 77 38 × 320 248 × 50 275 × 74* 80 × 158 122 × 158 248 × 77 275 × 95* 59 × 320 72 × 355* 80 × 320 93 × 355* 248 × 104 275 × 122* 248 × 158 275 × 175* 122 × 320 135 × 355* 248 × 320 275 × 355* 550 × 355* 275 × 275*
Front cover, coated paper 8900
Double pp 2-3, coated paper 6900
page 2, 4 coated paper 4500
page 7 4410
Double 5432
Double on coated paper 6500
Back cover, coated paper 5000
Back inside, coated paper 4000
Other placement 700 915 1402 1662 2349 3771
Training** 239 335 415 581 735 1067
In the training calendar 1 row costs 27 euros, 1 row with logo 54 euros, and logo free of charge if 3 or more rows are ordered.
dimensions (mm) JOB ADVERTISEMENTS in Ekspress 122 × 77 600 80 × 158758 122 × 158982 248 × 158 122 × 320 1684 248 × 320 2964
The price includes 30-day access to the EkpressJob portal and one week of display on Delfi banners and in the job section of the digital papers (EE + LP + EPL). Sizes in mm TV-Nädal 1/12 108 x 52 600 front cover 1/3 275 x 122 248 x 104 1662
In the travel calendar, 1 row on paper and in the digital version costs 58 euros.
Ordinary advertisements Purchase, Sale/
Service Looking for job Job offer
Congratula-tions Personal ad Pets Leisure Notices Other
1 character 0.07 0.07 0.1 0.06 0.06 0.06 0.06 0.1 0.1
Valid from 1 January 2016. Prices do not include VAT.
* A 5 mm background bleed is required for edge-to-edge advertisements. ** The advertisement must relate to the topic of the section.
▪ Prices are subject to 20% VAT. A design charge according to the annex to the price list is added if necessary.
▪ 15% is added to the price set out in the price list for placement of the advertisement on special conditions.
▪ 30% is added to the price set out in the price list for advertisements placed separately from other advertisement on a content page (possible in the case of 1/4 page and larger advertisements).
▪ Adding a frame to an advertisement costs 10 euros.
▪ Adding a logo or photo to an advertisement costs 13 euros.
▪ Spaces are also included when the characters in an ordinary advertisement are counted.
▪ The minimum price of an advertisement is 3 euros.
▪ Ordinary advertisements must be paid for before publication.
▪ Advertisements can be entered and paid for online at kuulutus.ekspress.ee, at the office of Eesti Ekspress, Narva mnt 13 and at advertisement reception points nationwide.
ADVERTISING PRICE LIST
OF EESTI EKSPRESS
Valid from 1 January 2016. Prices do not include VAT.
*A 5 mm background bleed is required for edge-to-edge advertisements.
Advertising space Front cover Front inside double Back inside double 2/1 page
1/1 page 115 g coated paper (Catwalk) pages
2-5
1 page Back cover 1/2 page 1/3 page 1/4 page
Width × height, dimensions mm Catwalk, Modern Home 240 × 240* 480 × 290* 480 × 290* 480 × 290* 240 × 290*210 × 260 240 × 290*210 × 260 240 × 290*210 × 260 240 × 143* 118 × 290* 210 × 128 103 × 260 240 × 99* 84 × 290* 210 × 84 67 × 260 103 × 128 118 × 143* Price 3758 3116 2991 2493 2062 1719 2752 1016 824 633 Width × height, dimensions mm EE Man, EE Sports, Healthy Family, EE Gourmet 195 × 240* 390 × 280*365 × 252 195 × 280*172 × 252 195 × 280*172 × 252 195 × 280* 172 × 12484 × 252 195 × 137* 1722 × 82 55 × 252 195 × 94* 62 × 280* 84 × 124 172 × 60 Price 3132 2493 1847 1719 2294 1016 824 633
ADVERTISING PRICE
LIST OF EESTI
EKSPRESS MONTHLIES
ANNEX TO THE ADVERTISING
PRICE LIST OF EESTI
EKSPRESS
SERVICES
Promotional article
Price of advertising space + design charge +
writing charge Charge for writing a promotional
article
Translation charge 10% of the price of
advertis-ing space set out in the price list, plus the charge
for publication of the translation as an ordinary
advertisement, which is 5% of the price of
adver-tising space.
Advertising materials as inserts with Eesti Ekspress weekly
The price of an insert depends on its weight in grams as follows:Please submit an example of the insert for approval 14 working days before the date of publication. The materials must be delivered to Printall printers 2 working days before the publication of the weekly.
Please note: If the size of the insert exceeds 270 × 350 mm, 15% is added to the price (for folding the materials in half).
Advertising materials are glued, stapled, etc. for a special charge. The charge for design is calculated as follows:
• design of job advertisements 5% of the price set out in the price list • advertising spaces up to 1/8 page
5% of the price set out in the price list, larger advertising spaces 10% of the price set out in the price list Preparation of advertising materials for printing
If the advertising material has not been sent as a PDF file according to the section ‘Completed Adver-tisement’, 5% of the price set out in the price list must be paid for preparing the material for printing. Service prices are subject to 20% VAT.
Weight of insert Total print run Subscribers or Tallinn + Harju County
0-16 g €2,700 €1,995
17-32 g €3,190 €2,295
33-48 g €3,680 €2,605
49-80 g €4,180 €2,915
Purchase of advertisement
designed in Ekspress Meedia
Photographer’s service Charge
for publication of one photo
37 €
51 €
Format of
publication
Advertisement
size
Service
charge
A4
1/2 page
€96
A4
1 page
€141
A3
1/4 page
€96
A3
1/2 page
€141
Publisher
Ekspress Meedia AS Narva mnt 13, 10151 Tallinn
Commercial Register number: 10004521 VAT number: EE100252651
Bank: SWEDBANK a/c 221007145543 SEB a/c 10002019347001
SAMPO BANK a/c 332076390001 Reception of advertisements
• Customer Service of Eesti Meedia AS (EM) on Floor I, Parda 6, Tallinn
• online at kuulutus.lehed.ee
Information about advertising places:
general and price information, reservation of advertising spaces: telephone 669 8040
e-mail: [email protected]
job advertisements: telephone 669 8045, fax 669 8174 working days from 9:00 to 17:00
http://reklaam.lehed.ee
Procedure for ordering advertising space
An advertising order is prepared on the basis of a contract between the customer and EM or the customer’s letter of guarantee (which contains the sentence ‘We guarantee payment within 10 days of publication of the advertise-ment’ and is signed by an authorised signatory), which can be sent by post or fax, or delivered to the Advertising Department of EM. The following data of the customer and payer must be given in the letter of order: business name of legal entity, name of contact person, address, telephone, fax, postcode and number of entry in Commercial Register; about the advertisement that is ordered: publication dates, exact dimensions (format and number of pages in the case of an insert), location of the advertising space, cost of the advertising space (in the case of services, their cost), information about the goods/service to be advertised in the reserved space. Advertisements that are not in Estonian must be accompanied with a translation into Estonian. EM reserves the right to not accept orders for advertis-ing if the content or design of the advertisement does not comply with the laws of the Republic of Estonia or directly damages the business interests of EM (damages the
repu-tation of EM, gives the readers of EM incorrect informa-tion about EM, damages the trademarks of EM, etc.). Advertising spaces can be reserved for up to one year before the date of publication.
Annulment of advertisements
Advertising spaces can only be annulled in writing as follows:
• on the front cover of Eesti Ekspress 30 days before publication
• in TV Week and special issues 14 days before publication
• in other parts until 15:00 on Wednesday the week before the publication of the weekly
If the customer wants to annul and advertisement later than the above deadline, they must pay 80% of the price of the advertising space set out in the price list. If the cus-tomer has not annulled an advertisement on time or sent the materials subject to publication by the deadline, EM has the right to fill the reserved space with material at its own discretion.
Deadlines for submission of advertising materials Main part: noon on Monday before the week of publication; TV Week and special issues: 10 days before the date of publication. The penalty for failure to meet the deadline for submission of advertising materials is 3 euros for each minute of delay, but not more than 639 euros for the en-tire delay. EM is not obliged to publish the advertisement if the materials are submitted more than 24 hours late. EM reserves the right to change the deadlines for submis-sion of materials if the weekly is published on a weekday other than Wednesday or if an issue or a part thereof is prepared with special print.
Procedure for payment of advertisements
Legal entities registered in Estonia must pay for adver-tisements within 10 days of the issuing of the invoice. The default interest is 0.1% for each day of delay. Advertising orders are accepted from customers who have performed their prior payment obligations to EM. The price list valid at the time of publication of the advertisement must be proceeded from when payment for advertising space is
made. Legal entities and natural persons not registered in Estonia must pay a 5% transfer charge in addition to the price set out in the price list and the advertisement is published after the money is received in the current ac-count of EM.
Procedure for publication of advertisements on the front cover of Eesti Ekspress
EM has the right to place material in the space above the advertising space at its own discretion. Advertisements with repeated design, incl. general composition (size of pictures used in the design, cropping and placement in respect of the page, especially when previously advertised products are depicted) may not be published on the front cover of Eesti Ekspress in the current year, and the general tonality of the advertisement, the placement of larger blocks of text and the complete visual impression may also differ from previously published ones.
Requirements for publication of promotional articles The promotional texts published in EM publications must comply with the following requirements:
1) the header of the page must contain the text Advertisement surrounded by a one-point black frame;
2) the header of a political promotional text must contain the text Political advertisement for payment surrounded by a one-point black frame. Procedure for filing complaints
Complaints about any errors made in the publication of advertisements are only accepted if filed in writing within 5 days of the publication of the advertisement. Complaints about the printing quality of completed ad-vertisements are only accepted if the technical conditions provided by EM were followed when the advertisement was completed (see ftp. ekspress.ee/incoming/reklaam orwww.ekspress.ee/reklaam). Complaints cannot be filed about advertisements sent to EM after the deadline for submission of materials (see ‘Deadlines for submission of advertising materials’).