Advertising on Mein schöner Garten Online
Display
Mein schöner Garten Online – the online guidebook for
your garden
Mein schöner Garten…
(i.e. „My Beautiful Garden”) is the interactive
online adviser, belonging to Europe’s
highest-circulation gardening magazine. This site
contains all information, trends, and news about
the Germans´ favorite hobby – gardening
Channels:
Community
Landscape gardening
Practical experience
Crop protection
Plants lexicon
Animals lexicon
Advertising on Mein schöner Garten Online
Reach and traffic
Mein schöner Garten Online – reach
Source: AGOF digital facts 2015-07
1,58
Unique User in Mio.
1,58
0,85
0,32
livingathome.de
Das Haus Online
Mein schöner Garten Online – reach and competitors
Page 5 Mein schöner Garten | Mediapack Source: AGOF digital facts 2015-07
Unique User in Mio.
Mein schöner Garten Online – traffic
Source: IVW 09/20150,00
6,78
6,15
4,58
3,51
5,06
6,25
11,30
11,77
10,74
8,30
7,23
6,95
5,65
0,00 2,17 2,02 1,45 0,97 1,21 1,65 3,56 4,00 3,80 3,11 2,65 2,47 1,95Zeitraum Sep 14
Okt 14
Nov 14
Dez 14
Jan 15
Feb 15
Mrz 15
Apr 15
Mai 15
Jun 15
Jul 15
Aug 15
Sep 15
Page Impressions
in Mio.
Advertising on Mein schöner Garten Online
User demographics
Mein schöner Garten Online – the typical user
Source: AGOF digital facts 2015-07
The typical Mein schöner Garten Online
user…
is 30 – 59 years old
has a higher education
is employed and has an income of about
3000 Euros and more
is especially interested in…
rental cars and airline tickets
computer soft- and hardware
wellness products
Mein schöner Garten Online – user demographics
Page 9 Mein schöner Garten | Mediapack Source: AGOF digital facts 2015-07
Percentage in % Gender male ██████████████████████████████████████ 38,4 female █████████████████████████████████████████████████████████████ 61,6 Age 14 up to 19 years ████ 4,6 20 up to 29 years ████████████████ 16,6 30 up to 39 years ███████████████████████ 23,2 40 up to 49 years ██████████████████████ 22,5
50 years and older █████████████████████████████████ 33,1 Education
not (yet) graduated █ 1,1
GCSEs ████████████████████████████████████████████████████ 52,6 Levels, University Degree ██████████████████████████████████████████████ 46,3
Occupation employed ███████████████████████████████████████████████████████████████████████████ 75,5 unemployed/retired ████████████████ 16,3 in full-time education ████████ 8,3 OTB amount up to 1.000 Euro ███████████████ 15,6 1.000 to 3.000 Euro ██████████████████████████████████████████████████ 50,4 3.000 Euro and more ██████████████████████████████████ 34
Advertising on Mein schöner Garten Online
Rates and additional services
Rates – Media 2015 / 2016
Mein schöner Garten | Mediapack Page 11
REACH
Ad Format Device Category Run of Site Channel Run of Network
Pre Roll 90 85 80 60 Post Roll 80 75 70 40 Billboard | MCA 2:1 Halfpage Ad Fireplace Frame Ad Floor Ad Interstitial Flash Layer Wallpaper Premium Ad Bundle (Billboard, Halfpage Ad)
Medium Rectangle 60 55 50 30
Ad Bundle (Super Banner, Skyscraper, Medium Rectangle) Skyscraper
Super Banner | MCA 2:1
90 85 80 60 80 75 70 40 - - 70 40 PREMIUM 50 45 40 20 40 35 30 10
Multi Screen - Desktop Smartphone Tablet
Rates – value-added service and volume discounts
Targeting
(extra charge per excluded device)
Excluding several websites / Apps of rotation (extra charger per website / App)
Discount 2,50% 5,00% 7,50% 10,00% 15,00% 20,00% 25,00%
VOLUME DISCOUNT
(gross) on basis calender year, valid from 01.01.2016ab 250.000 Euro ab 500.000 Euro
Quantity ordered per customer/enterprise ab 10.000 Euro
ab 25.000 Euro ab 50.000 Euro ab 100.000 Euro ab 150.000 Euro
Creating advertising media upon request
5 Creating Landing Pages (all devices) upon request
extra charge per criteria Audience Extension upon request Targeting on real data, keyword targeting 7,5 Retargeting, Predictive Behavioral Targeting,
Technisches Targeting (e. g. Geo-, Browser-Targeting), Weathertargeting Exclusion of individual devices on Multi Screen booking
Value-added service Rate
Discounts depend on the reached volume level. No refund payment of discount credits. The minimum booking amount at ForwardAdGroup is 4,000 Euro net.
All rates are stated in euros and are subject to VAT. ForwardAdGroup reserves the right to adjust rates.
Current rates, fixed rates, terms and conditions, information and advertising formats can be found under
Native Advertising
Seite 13 Mein schöner Garten | Mediapack
Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We are happy to draft an individual concept for you.
CONTENT
MEDIA
Primary
Traffic feed through native
and social teaser elements
Secondary
Branding component
through additional display
media
External traffic feed
Traffic feed from outside
the ForwardAdGroup
network
Design
Customizable and creative
in the form of text, video,
quiz and much more
Creation
Emotional and relevant
content with added value
for the user
Native
Advertising
Brand Hub Brand Hub Premium
Single article that is optimized to fit the media brand’s target audience
Native Brand Specials
Sponsored article
Costumer content embedded in the independet editorial content Combination of Combination of costumer content redaktionellen Content costumer content & editorial content within aseparate
and editorial content website and with a premium look & feel
Mein schöner Garten Online – contact
Claudia Weiß
Head of Sales International
Tel.: 040/44 11-77 31 claudia.weiss@forward-adgroup.com
http://forward-adgroup.de
Simone Richter
Senior Account Manager International
Tel.: 040/44 11-77 34 simone.richter@forward-adgroup.com
