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SOLUTION PAPER

GET THERE

FIRST

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KEEP YOUR ORGANIzATION

OUT IN FRONT

Opportunities for growth are out there. Businesses need connectivity to thrive and the economic recovery is providing significant windows of growth based on customer demand. Wireless network solutions deliver the flexibility and agility to seize these opportunities. Keep your organization out in front – and profitable – by getting there first with the best connectivity.

Progressive enterprises operate with lower communications cost structures, while still providing advanced access and all the benefits that come with it. Workers are empowered with the information they need where customers are. The days of being tethered to a desktop to access business critical resources are long gone. Everyone has the ability to respond quickly to customer needs, problem-solve on the go and anticipate future requirements.

Budget restrictions and funding challenges have forced government agencies to adopt communications solutions already proven in the business world. And they are reaping the same rewards. Manual applications are now automated, increasing processing times. Permits are received more quickly. Your government agency thinks and moves like a business – lean and fast. Citizens are delighted.

Wireless broadband delivers the ability to offer connectivity in new service areas and enhance existing services to enterprise, government and residential customers. Connectivity is made possible in days. Credit card transactions on handheld devices can be processed effortlessly and securely at events, in parking lots and open fields – where people are. Existing businesses can expand to meet new opportunities and new businesses can cost-effectively add new capabilities.

Reliable wireless solutions can help you show up first with the most, when a business opportunity presents itself.

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SOLUTION PAPER GET THERE FIRST

PAGE 3

Waiting costs time and money. When a customer arrives at a purchase decision, delays have the power to change everything. To keep customers engaged, your workforce needs easy access to key information and process efficiencies at the point of work. Today, that’s not always an easy proposition. Asking a customer to come to a point of sale can lead to distractions and indecision. Industry-leading businesses have evolved their thinking from bringing customers to a point of contact to creating an interactive contact environment.

An effective contact environment provides customers easy access to the information they want immediately, enabling a rapid response. Leveraging a VoLAN solution, an associate is empowered to verify a product or service, check cost and availability and satisfy customers’ requests from any location within the operating environment. That level of connectivity can save each retail associate 30 minutes a day, giving them more opportunity to sell. Customers don’t have to wait and your store is a better place to shop.

NO WAITING REQUIRED

How do you create meaningful differentiation from your competitors in a tough economy? Start by running a more effective business. Look at your monitoring and control capabilities; facility security effectiveness. Chances are existing systems may not be optimal or scalable to meet future requirements, particularly if they rely on wired infrastructure. Today’s wireless communications solutions drive cost and inefficiencies out of operating processes while providing the speed to respond to market demand and deliver better, more actionable information to further refine operations and enhance security.

One wireless network can be deployed to provide both indoor and outdoor connectivity. A wireless communications system that is designed for video security can also be leveraged to provide bandwidth for other functions such as security monitoring or facilities management. Instead of having multiple single-function systems layered on top of each other, an integrated common platform can provide reliable, secure connectivity and improve staff collaboration. Need to link remote locations reliably?

Think wireless. Available solutions can now connect multiple remote areas across a state or region, allowing government and businesses to access, evaluate and share information. A community-wide or campus-wide network not only provides instant access for citizens, students and visitors, but also connects customer- facing workers, automated sales or self-service kiosks (things-to-things) and powers video surveillance cameras.

STRENGTHEN YOUR ADvANTAGE

LEASED LINE REPLACEMENT

ROI = 6 MONTHS

voice over WLAN solutions have the power to save 7 minutes per hour per associate, for an annual savings of

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• NETWORK WORLD estimates

the averaGe breach cost

is $6.6m

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Any wireless solution you consider should support a proven, repeatable cost savings model. The finance team has to be pleased with what they see. Looking for simple changes? Consider the immediate financial impact associated with replacing leased lines. Evaluate your monthly OPEX costs associated with T1 lines and compare it against the one-time CAPEX cost associated with deploying a wireless link. Measurable ROI is typically achieved within 6 to 8 months, depending on your location and rates.

Improving employee productivity and connectivity with a well-configured Wireless LAN can have lasting impact on your bottom line. Unified communications devices that

deliver voice, video and data as needed have the power to transform your operations while streamlining costs. Your associates can do more with less, collaborate more effectively and have access to critical business applications wherever they are.

Security remains a critical business challenge. Providing access is only effective if the network is secure from the inside out and outside in. The cost of a network outage or data breach can wipe out the efficiency savings mentioned previously. Effective Wireless Intrusion Protection Systems (WIPS) rapidly identify and deny access to intruders keeping the network available for its intended purpose.

Video security is now a pervasive component of all business and government operations. The number of cameras deployed continues to grow annually. A wireless camera has the advantage of rapid and flexible installation – at a fraction of the cost of a wired video security solution. Building a wireless network solution with backhaul, distribution and access enables your organization to leverage a single integrated network for multiple uses including data transfer, voice connectivity, 2-way radios and mobile computing devices.

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SOLUTION PAPER GET THERE FIRST

MEASURAbLE FINANCIAL PERFORMANCE

Network Extension Leased Line Alternative WiMAX, LTE or Radio backhaul

3G Offload

State and Local Government Connectivity

Indoor/Outdoor Access Networks

Integrated Mobile voice and Data Wireless vulnerability

Assessment Troubleshooting & Multi-vendor Management Wireless video Security

PROvEN WIRELESS APPLICATIONS

Wireless video solutions cost 90 percent less than wired video alternatives. ROI for a wireless link is 6 months; 5-year WLAN deployment

can lower TCO by 70 percent.

SOLUTIONS APPLICATIONS APPLICAbLE TO

YOUR bUSINESS

Provide connectivity in new or adjacent locations.

Reduce the cost of primary or backup connectivity by replacing leased lines with wireless links.

Reduce the cost of providing high capacity long-range solutions to connect voice and data access solutions.

Reduce congestion on the 3G network by processing a portion of the traffic over a WLAN.

Connect between buildings or across counties with a low-cost solution that installs in a matter of days.

Provide campus connectivity to a group of buildings or locations within a 12 square mile coverage area. Enterprise campus, education campus, retail mall campus applications.

Transfer data, voice and video for multiple applications across a common network. Increase wireless security by rapidly identifying and denying access to intruders.

Manage the multi-functional network through one system so that problems are rapidly detected, clearly identified and fixed right the first time.

Place a video camera exactly where it is needed instead of working with the constraints of a wired network.

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Reducing OPEX costs is just the beginning. With wireless backhaul providing a fat pipe to any location, you have an opportunity to distribute bandwidth to a variety of access networks to meet current and future business needs. The flexible architecture enables you to extend connectivity when and where it’s needed: indoor data and voice connectivity, outdoor fixed video cameras, outdoor credit card transactions with handheld devices, data and voice connectivity to temporary locations, or an additional hop to a remote location.

Reliable, wireless connectivity allows you to rapidly expand operations to other locations, to be in places where opportunities exist and to move in ways that would simply not be an option with wired network alternatives. Rapidly deployable, wireless solutions also provide peace of mind and critical access in disaster or emergency situations. In a challenging economy, it might be difficult to justify any network investment. But can you really afford not to? Businesses that wait to invest in building out networks until certain criteria have been met will not be first to market. With a robust, flexible network solution, your organization will have the necessary bandwidth to take full advantage

of business opportunities as they emerge. Cost-effective, easy-to-deploy options remove the barriers of market entry and provide an operational edge over those who opt to wait. The first wave of recovery activity will be spotty at best. This type of environment favors a fast moving, flexible organization with a communications infrastructure that can be expanded as need requires, or dismantled and relocated to respond to new connectivity priorities. A labor intensive, wired or fiber solution is simply too capital intensive for access networks in these uncertain times.

bUILDING SUSTAINAbLE ADvANTAGE

Fundamentally changing the way you do business involves risk. Empowering associates over a wireless network may be a significant step for some. Owning and operating your own network may be something that you have not attempted before. But the current economic climate will reward organizations that do.

As your partner, we stand ready to help you accomplish your business goals with field-tested and proven wireless data and voice solutions. We have ROI calculation and network modeling tools to help you build the right solutions and validate performance as you evolve your wireless strategy. We are the only provider with one common software interface that manages all wireless technologies from backhaul to distribution, including access. Our solutions are real and available now. As a whole, they will enable you to rapidly establish or strengthen your market presence and give you a competitive edge as the recovery gains momentum.

WIRELESS SOLUTIONS

FROM MOTOROLA

FACT, NOT FICTION

Wireless solutions redefine delivered value:

ENTERPRISE – improve service by empowering

specialists with the right information at the right time – Retail – Marks & Spenser

– Utilities – Oklahoma Gas & Electric

service provider – provide connectivity for government agencies, enterprises and residential access to new geography

– MHO Networks – JAB Wireless

GOvERNMENT – students learn at the appropriate

pace with connectivity. Connected campus enables all students and faculty to perform well in a safe environment

– Education – Keller Independent School District, TX – Public Safety – Jordan Downs, Los Angeles, CA – Public Admin – City of Stratford, Ontario

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motoroLa, moto, motoroLa soLUtions and the stylized m Logo are trademarks or registered trademarks of motorola trademark holdings, LLc and are used under license. all other trademarks are the property of their respective owners. © 2011 motorola solutions, inc. all rights reserved.

for more information: motorola.com/wirelessnetworksolutions

Join the Conversation: wirelessnetworkpulse.com

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