From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All!

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From Customer Conversion to Pick, Pack & Ship…

iAPPS and UPS Handle It All!

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Driving online sales today means giving your web-based shoppers a distinctly recognizable, in-store experience on your web store front. In addition you need to increase your sites SEO performance, maximize your sites visitor traction, reduce cart abandonment rates, and ultimately increase your storefront conversions. The award-wining iAPPS Commerce Suite’s is a .Net Platform that deeply integrates and unifies world class eCommerce functionality, powerful web content management capabilities, instinctual eMarketing control, and unheard of suggestion based web analytics.

Your entire web stores data and information resides in the heart of the iAPPS Commerce Suites framework and is shared by all four

iAPPS modules at any given time. Knowledge is power and the deep integration the iAPPS Commerce Suite will provide you with a customizable platform that dramatically improves the performance or your eCommerce store front. Single category entry with easy to use access to all four product categories at any time will significantly increase your user

adoption and productivity.

This is where we talk about the deeply integrated UPS Logistics Global Warehouse System and what it means to the customer. This is where we talk about the deeply integrated UPS Logistics Global Warehouse System and what it means to the customer. This is where we talk about the deeply integrated UPS Logistics Global Warehouse System and what it means to the customer. This is where we talk about the deeply integrated UPS Logistics Global Warehouse System.

iAPPS makes Total eCommerce™ simple, understandable, very effective and successful.

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The iAPPS eCommerce Platform and UPS are eCommerce. Simplified.

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It’s clear. The success of your web store is directly linked to the effectiveness of your eCommerce platform, interactive partners, and digital know-how. Your eCommerce web store is your hardest working employee and the most cost effective marketing and operational tool available to you today. But even the most accomplished eCommerce web stores can lose their leading edge. How do you ensure that your online efforts attract visitors, keep them engaged, convert them to customers, and maximize your revenue every single day? Is your eCommerce web store helping you to maximize your revenues, streamline your operations, and reduce your expenses every single day?

With award-winning interactive technology solutions from Bridgeline Digital, recognized as one of the top interactive technology

Companies in the United States by BtoB Magazine, your online business can swiftly enhance and optimize its eCommerce web store — and keep it delivering maximum returns.

At Bridgeline Digital we believe knowledge is power, and when the key functionality of your eCommerce web stores is unified and deeply integrated, business processes are optimized, conversions are improved, and revenue is maximized. Since Bridgeline Digital’s inception over a decade ago, we have amassed well over 100

industry-related awards; Deloitte recognizes Bridgeline as one of the 500 fastest growing companies in the United States and the editors of KMWorld Magazine selected iAPPS as a trend-setting product of 2012.

The Building Blocks for eCommerce Success

At the heart of the eCommerce web stores we develop, you will find the iAPPS eCommerce Platform; an innovative, feature-rich solution that unifies eCommerce, web content management, eMarketing, and web analytics capabilities. iAPPS’ deep, integrated, and powerful capabilities take your web store performance to a whole new level. The iAPPS eCommerce Platform architecture is flexible and scalable, providing you with the options of operating your web store in cloud-based SaaS environment or on a dedicated server with traditional perpetual license fees.

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The iAPPS Commerce Suite and UPS are eCommerce Simplified

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iAPPS Commerce

eCommerce

Content Management

eMarketing

Analytics

Interactive Services

Digital Strategy

Web Store Development

Mobile Development

eMarketing & SEO

Merchant Services

IT Infrastructure

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iAPPS Has You Covered

To drive online sales today and keep your customers coming back tomorrow you must go beyond the

shopping cart. Online shoppers want an in-store experience and with iAPPS Commerce, you’ll have the power to give it to them. The robust iAPPS Commerce Suite easily handles all of the complexities of today’s B2C and B2B eCommerce requirements. Powerful features such as searchable online product catalogs, order management, customer pricing, real time performance dash boards, customizable business order rules and buyer order workflow are just a click away. iAPPS Commerce is global commerce with over 100 currencies and languages to leverage, you can advertise to new buyers in their native tongue. Your customers shop confidently with real-time shipping estimates.

iAPPS Content Manager provides next generation content management capabilities needed to create a compelling, interactive site experience that’s critical to successful adoption. The easy-to-use interface of iAPPS was designed with the business user in mind. Marketers are empowered to own their site content with true web content management capabilities such as WYSIWYG drag and drop editing, right-click context menus, auto generated XML site maps, automated 301 redirects, maximized SEO, flexible video and image gallery management. Creating new landing pages and blogs with iAPPS Content Manger are just a click away.

iAPPS Marketier is a powerful marketing management solution that helps marketers drive qualified and targeted traffic to their Web Stores through personalized and highly targeted campaigns. iAPPS Marketier’s feature set includes end-to-end campaign administration, distribution list management, event-based response marketing, wizard-driven email campaign creation, as well as built-in goal tracking tools to measure campaign effectiveness, click-thrus, opt-outs, and ROI. iAPPS Marketier seamlessly integrates with leading Customer Relationship Management systems such as Salesforce.com and leading ad server engines such as Google for easy targeting and campaign optimization.

Sure, iAPPS Analyzer will provide you with critical reports and web store statistics. However knowledge is power and iAPPS Analyzer’s smart recommendation engine identifies actionable solutions to optimize site content and reach your digital campaign goals, all while giving you more accountability, control and power. With Goal Driven Marketing, iAPPS helps you accelerate your web campaign success and empowers Marketers to track and optimize all of their multichannel marketing efforts into a single campaign. iAPPS Analyzer automatically adds page tags to all newly created content, so pages can never be missing from reports and problems associated with lost analytic data due to poorly located tracking tags are virtually eliminated. iAPPS Analyzer is deeply integrated with iAPPS Content Manager so you can now easily manage and deliver persuasive content based on specific visitor segments or profiles, maximizing user actions and behaviors on your site.

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For more information call 1-800-603-9936 or check out iAPPScommerce.com 3

Whether you’re just getting your eCommerce store off the ground or are looking to upgrade your existing eCommerce platform, you need a powerful solution that will take your online business to the next level.

eCommerce Fulfilled™ deeply integrates the award-winning iAPPS eCommerce Platform and the power of the UPS Warehouse Management System (WMS) to provide you with a seamless end-to-end solution designed to exceed your customers’ online shopping needs and dramatically enhance your

operational efficiencies. In addition, Bridgeline Digital’s world-class professional services teams bring you leading expertise in digital strategy, eCommerce marketing know-how, and complete web storefront design and development.

The UPS WMS is one of the most advanced inventory management, pick, pack, and ship systems on the planet. This sophisticated global warehouse system has been deeply integrated into the framework of

the iAPPS eCommerce Platform,

providing you with an engine for e-business success that leads the industry.

eCommerce Fulfilled™ is the way global logistics, eCommerce, and web storefront development come together. In one seamless end-to-end process, we give you the eCommerce

platform that can help grow your business, strengthen your customers’ online experience, lift conversions and deliver products directly to their doorstep. eCommerce Fulfilled™ is as easy as 1, 2, 3!

LO G I ST I C S M E A N S e B U S I N E S S

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is as easy as

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Driving online sales today means giving your web-based shoppers a distinctly

recognizable, in-store experience on your web storefront. In addition, you need to optimize SEO performance, maximize your site’s visitor traction, reduce cart abandonment rates, and ultimately increase your storefront conversions and lift. The award-winning iAPPS Commerce Suite is a .NET platform that deeply integrates and unifies world-class eCommerce functionality, powerful web content management capabilities, instinctual eMarketing control, and dynamic, suggestion-based web analytics.

Your entire web store’s data and information resides in the heart of the iAPPS eCommerce Platform’s framework and is shared by all four iAPPS modules at any given time. The deep integration the iAPPS eCommerce Platform provides a customizable platform that can dramatically improve the performance or your eCommerce storefront. Single category entry with easy-to-use access to all four product categories at any time will significantly increase your user adoption and productivity.

Integrated management of supply chains from warehousing to delivery is now a strategic advantage rather than a cost center. Efficiency in supply chain logistics can reduce operating costs, alleviate customer service issues and increase customer satisfaction. With their Warehouse Management System (WMS), the UPS team completes the eCommerce circuit with remarkable success rates. Performance studies indicate a record of 99.8% order accuracy and 99.8% of orders shipped on time – numbers that satisfy all elements of the supply chain. Integrated WMS turns retail supply chain into a major competitive advantage.

iAPPS makes eCommerce Fulfilled™ simple, understandable, effective and successful.

T H E P L AT FO R M

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iAPPS Drives Conversion and Lift

To drive online sales today and keep your customers coming back tomorrow you need to go beyond the shopping cart. Online shoppers want an in-store experience, and with iAPPS Commerce, you have the power to give it to them. The robust iAPPS eCommerce Platform easily handles the complexities of today’s B2C and B2B eCommerce requirements. Powerful features such as built-in translation services, searchable online product catalogs, order management, customer pricing, real-time performance dashboards, customizable business order rules and buyer order workflow are just a click away. iAPPS Commerce is global eCommerce, and with over 100 currencies and languages to leverage, you can advertise to new buyers in their native tongue. Your customers can shop confidently with real-time shipping estimates.

iAPPS Content Manager provides the next generation content management capabilities needed to create a compelling, interactive site experience that’s critical to successful adoption. The easy-to-use, cross-channel interface of iAPPS was designed with the business user in mind. Marketers are empowered to own their site content with true web content management tools such as mobile-friendly editing, video integration, template builder, and persuasive content capabilities that leverage device, navigation behavior, and demographics. Creating new landing pages and blogs with iAPPS Content Manger is just a few clicks away.

iAPPS Marketier is a powerful marketing management solution that helps marketers drive qualified and targeted traffic to their web stores through personalized and highly targeted campaigns. iAPPS Marketier’s feature set includes end-to-end campaign administration, distribution list management, event-based response marketing, wizard-driven email campaign creation, as well as built-in goal tracking tools to measure campaign effectiveness, click-throughs, opt-outs, and ROI. iAPPS Marketier seamlessly integrates with leading Customer Relationship Management systems such as

Salesforce.com and leading ad server engines such as Google for easy targeting and campaign optimization.

iAPPS Analyzer does more than just provide critical reports and web store statistics; its smart recommendation engine identifies actionable solutions to optimize site content and reach your digital campaign goals, all while giving you more accountability, control and power. With Goal-Driven Marketing, iAPPS helps you accelerate your web campaign success and empowers marketers to track and optimize their multichannel marketing efforts into a single campaign. iAPPS Analyzer automatically adds page tags to all newly created content, so pages can never be missing from reports and problems associated with lost analytics data due to poorly located tracking tags are virtually eliminated. iAPPS Analyzer is deeply integrated with iAPPS Content Manager so you can now easily manage and deliver persuasive content based on specific visitor segments or profiles, maximizing user actions and behaviors on your site.

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B2C and B2B web store success begins by engaging with a digital partner that can assist you with strategy, vision and know-how. Your growth plans need to consider changing technologies, varied solutions and interactive services. Bridgeline Digital offers you the advantage of over a decade of experience in the digital industry, satisfying hundreds of customers with award-winning interactive

services.

Bridgeline Digital and our world-class professional services teams are recognized as one of the top interactive technology companies in the United States by BtoB Magazine. Our experts are ready to work with you to ensure your eCommerce success with a comprehensive suite of services that are designed to guide you every step of the way.

Digital Strategy

Strong, smart digital strategy directly drives your bottom line. Content strategies, eCommerce and creative, intelligent marketing helps your site

graduate from a simple, virtual location into a total experience. With our digital strategy capabilities, you’ll be able to enhance engagement by gathering information to entice customers to return early and often. We know how important digital strategy is to web

experience management (WEM), and our proven experts are dedicated to making your digital strategy strong and effective. When you attach that dedication to eCommerce FulfilledTM_{, you get results.}

Our iAPPS Success Group combines years of marketing and online expertise with strong experience in journalism, advertising and web

strategies to evaluate your total WEM – and how it can help funnel your customer through eCommerce Fulfilled™. Using experience in content strategy, eCommerce and online marketing, we’ll teach you and your marketing teams how to enhance the entire online store.

Web Store Development

Web store development must be rooted in a clear business purpose. And in eCommerce, that purpose is customer fulfillment – fulfillment that starts with alluring engagement that leads to conversion, and ultimately a satisfied, long-term customer. At Bridgeline Digital, all web store development engagements are anchored in this philosophy, and

our years of web experience, content management, application development and design ensure

success. For example, many iAPPS Commerce web store customers have recognized a 20% increase in conversions just 120 days after deployment!

Our Microsoft Gold Certified developers specialize in information architecture, usability engineering, web application and eCommerce development, search engine optimization, and rich media development. Our development and integration services include data warehouse integration, legacy integration, inventory management, order fulfillment, and order tracking. Bridgeline 6dm development methodology helps to ensure your web store is completed on time, on budget, and on spec.

Mobile Development

In today’s increasingly mobile landscape, your digital content can be anywhere – and increasingly it’s on smartphones, tablets, e-readers and more. Nearly every adult now owns a mobile phone and more than half of these regularly access the web. It’s clear that mobile is no longer a channel that businesses

Partner with the Best in Digital Strategy & eCommerce Marketing Know-How

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can afford to ignore.

With custom mobile optimized sites powered by the iAPPS eCommerce Platform, you can easily target a huge range of devices, and provide your customers with relevant info, specials and news about your online store – anytime, anywhere. And, ultimately, this will give your business greater reach to an ever expanding potential customer base.

Bridgeline develops mobile websites powered by iAPPS that serve a specific purpose and fit into your strategy to engage both current and potential customers wherever they are. Whether it’s a POS system, an external lead generation system, a coupon system, inventory, or customer loyalty program – we are ready to help you maximize lift and conversions.

eMarketing & SEO

As experienced, innovative and effective as Bridgeline Digital is at development, we’re also accomplished experts in eCommerce marketing. Using processes and tools that run the gamut from digital strategies, to content strategy, to email marketing, to social media strategies, we’ll build

you an exciting and comprehensive eMarketing strategy that covers multiple channels, and helps your web store consistently grow its flow of customers.

Expert Search Engine Optimization (SEO) not only enhances your ranking – it brings customers to you. We’ll show you how to make it happen.

Seeing results from SEO takes time and patience. Whether you’re an expert keyword geek or an enthusiastic novice, getting those algorithms to boost your web store doesn’t happen overnight. But with the right mix of

skill, awareness and knowledge, the end result is usually positive and strong.

Our digital strategists use expert SEO best practices to produce measurable, real results. We use

more than the simple toolbox containing things like keyword optimization. We observe your entire web experience and fit expert SEO into the overall eCommerce and marketing strategy. And then we teach you and your team how to keep it running smoothly, with consistent attention to strategy, creation and execution.

Attaching the right mixture of eMarketing to your eCommerce platform makes your online web store a powerhouse, and combining all of that with the back-end fulfillment offered by UPS completes the package – all the way from click to ship.

Merchant Services

To round out your eCommerce Fulfilled™ solution, you may choose to accept credit or debit card payments in a secure, reliable environment. This will allow reliable electronic funds transfers directly into designated bank accounts while giving your customers the convenience they expect online. Bridgeline Digital’s Capital

Merchant Services can help you complete a satisfying shopping experience for your customers, whether they shop online, in person, or over the phone. In addition we provide your eCommerce business with secure collections, delivery, and encryption of customer

information during electronic transmission. Our all-inclusive eCommerce solution allows you to create your online store with integrated processing and to receive comprehensive reporting, expert chargeback and retrieval handling, as well as 24/7 terminal support.

And now, with UPS taking care of the back-end and fulfillment, your job as an eCommerce expert has gotten even easier.

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UPS Warehouse Management System Integration Sets a New Standard

Integrating your online store to handle everything from click to ship isn’t just smart business, it’s a strategic advantage – and a cost saver. With the integration of the iAPPS eCommerce Platform and the UPS Warehouse Management System, one of the most important parts of your business – fulfillment – becomes seamlessly bonded with everything else, and provides both you and your customer an exceptional online retail experience. And by working directly with

the UPS team of professionals, you can have an eCommerce site with improved service, optimized distribution and transportation networks, and streamlined global supply chains.

Integrated management of supply chains from warehousing to delivery has become a strategic advantage rather than a cost center, and it makes more sense than ever to outsource the entire process. Well planned and executed, efficiency in supply chain logistics can help reduce operating costs, alleviate customer service issues, and increase customer satisfaction. The WMS professionals at UPS complete this circuit with remarkable success rates. Performance studies indicate a record of 99.8% order accuracy and 99.8% of orders shipped on time – numbers that should make both sides of the fulfillment chain happy.

In this new global supply chain paradigm, your customers benefit from more accurate, real-time information about inventory, shipping costs, taxes (both local and international) and delivery times than ever before, vastly improving the shopping experience and substantially lifting conversion. And, while you’re managing the store, this level of integration gives you

up-to-the-minute information about sales, customer interests and habits, revenue and more – all under a single, unified dashboard interface. With the deep integration of the UPS WMS, the supply chain logistics picture is completed, giving you an upper hand on inventory control, product orders, returns and many other logistical needs. Imagine being able to track the movement of hot products in plenty of time to re-order, and knowing just how much to order, potentially making clearance sales and backorders a thing of the past.

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The new logistics is more than just getting things to the right place at the right time at the right cost. It’s about using movement as a true competitive advantage. It’s a whole new way of thinking. And it’s a powerful force for growing your business. Integration between the iAPPS eCommerce Platform and The UPS WMS brings your store well into the forefront of eCommerce innovation.

UPS is ready to help you serve your customers worldwide. If your company is taking advantage of opportunities in the global market, eCommerce Fulfilled™, with access to UPS services in over 120 different countries and more than 820 facilities, can help you better serve your international customers. Reaching out to the quickly

growing international customer base will increase your competitive advantage, boost your customer retention and increase efficiency.

Value Added Supply Chain Services from UPS

Yes, the UPS team is ready to help you with your inventory management, pick, pack, ship, tracking, returns, and repair services – enabling you to tap into an added customer base that spans the globe. Successful eCommerce requires fulfillment solutions that save both time and money, while ensuring that your customer always has the best, most satisfying experience possible. UPS is your answer for value added services that will consistently make eCommerce more than profitable – even downright simple.

With decades of fulfillment experience, UPS is a logistics provider with the infrastructure, systems, and reach necessary to manage the entire logistics cycle, and then some. With logistics as a core competency, the experts at UPS have poured resources into researching how to do it best, and as a result, provide substantial cost and performance improvements.

UPS now fully supports repair, critical parts order fulfillment and reverse logistics, as well as other services that add even more value to your customers’ transactions – without adding more overhead to your business.

The End Result: Total Customer Satisfaction.

Now is the right time and eCommerce Fulfilled™ is the right solution for your demanding eCommerce needs. Contact us today to learn more.

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From Customer Conversion to Pick, Pack & Ship iapps and UPS Handle It All!