Trends and Tactics for Improving the
Impact of Our eLearning Programs
Jason Malley, Vice President @PearsonNorthAm
Tips for the Webinar
(800) 263-6317
Tweeting? Please use this tag:
@PearsonNorthAm
Welcome
For More Info / To Register / To Access Archive:
Your speakers
Jason Malley
Vice President, Business and Innovation American Health Information Management Association (AHIMA)
Sean Stowers
Director of Learning Services Pearson Professional
Agenda
• The AHIMA Academy Transformation • Where We Were
– Platform – VLab
– Online Learning • Where We Are Today
– Unified Platform
– Streamline Experience – Build Less /Sell More • What the Future Holds • Q&A
About AHIMA
• American Health Information Management Association (AHIMA)
– A professional membership organization focused on providing the knowledge, recourses and tools to advance the Health Information Management profession
• Founded as the American Medical Records Association 86 years ago • Serves 72,000 members in health information management
• Supports full range of educational programs – certificates, AA, BS, and MA
– 8 Industry Standard Certifications
– Over 300 college and university partners – 100’s of corporate and health care clients.
AHIMA’s Previous Online Learning
Service:
The Three-Headed Hound
Clunky
Platform
Changing
Content
Legacy
Where We Were
• Our online learning delivery-system was outdated and did not allow for responsive adaptations to market and content demands.
• As recognized leaders in the field, our content was not always current or world class.
• Industry change (ICD-10) created tremendous opportunity and created increased competition.
• The work of our profession (our members) was rapidly changing, with ever-moving goals and targets established by the Department of Health and Human Services.
• Our ability to rapidly develop and maintain products and services was diminished by legacy technology decisions
A Case In Point – Online Learning
The Good
• Strong subject matter expertise
• Leading brand • Captive audience
• Continuing Ed credits (CEUs)
• Broad Content areas
The Ugly
• Subject matter expertise not always visible in system
• Brand not reflected in LMS
– Lack of instructional design
– Little consistency in look and feel • Did not target captive audience
• No systematic capture of CEUs • Library of over 500 courses
– No portfolio management – Broad overlap
A Case In Point - VLab
The Good
• Innovative, hands-on experience with leading eHR applications
• Applied skills-based utility for HIM students
• Used by leading
academic institutions • Multiple utilities
The Ugly
• The overall experience was cumbersome; required up to 5 different logins
• The learning materials were
scattered, residing in up to three different repositories, all requiring more logins
• Was not scalable beyond the existing customer base
A meaningful experience
is the only experience.
AHIMA Academy
• New “AHIMA Academy” Brand Encompasses All Online Learning and VLAB – Provides training in the following areas:
• Medical Billing and Coding
• Exam and Certification Preparation (Live and Online) • Clinical Documentation Improvement
• Privacy and Security • Data Analytics
• Leadership and Professional Development • Faculty Development
• Practical Professional Experience (VLab)
• Allows AHIMA to Launch Authorized Training Program
Where We Are Now
• Partnership with Pearson and LearnSomething to provide a unified learning experience for all AHIMA Online Learning Content
– Single LMS to house both online learning and VLab experience • Redesign and redeployment of Online Learning enhances:
• Customer experience • Ease of customer access
– Scorm/AICC/LTI • Robust reporting • Redesign of VLab provides
Partnership = Build Less, Sell More
• Our partnership has allowed us to:
• Create a better user experience overall
• Respond rapidly to content demands for currency, consistency, and accuracy
• Regain and maintain market share
• Support AHIMA as the “gold-standard” for HIM content
• Leverage the technology expertise of partners to support our training mission
Our Roadmap
• Create a greater alignment between our print, digital, and live training products and services;
• Identify new product development opportunities – evaluated by build, buy, or partner criteria • Perform efficacy study for VLab product
Jason Malley
VP Business and Innovation AHIMA
Sean Stowers
Director of Learning Services Pearson Professional
For More Info / To Register / To Access Archive:
Search “Webinars
”
or “On Demand”
at TrainingIndustry.com
•
Oct 29: Agile Isn’t for Everyone
Upcoming Webinars
Join our LinkedIn Group to continue this discussion.
More ways to enhance performance
improvement
Thank You!
On behalf of TrainingIndustry.com, thanks to:
Today’s Speakers: Jason Malley & Sean Stowers
Today’s Sponsor: Pearson All of you for attending!