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Business Development

Presentation

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This document contains proprietary and confidential information of Alliance Hospitality Management LLC., and shall not be used, disclosed or reproduced, in whole or in part, for any purpose other than evaluation of the material contained herein, without the prior written consent of Alliance Hospitality Management LLC.

Confidential

Information

Disclosure

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Content

Proposal Prepared For Overview

Leadership Experience

Department Advantages Tools & Resources Contact Info 04 05 06 09 11 16 21

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Atlanta Hotel

Portfolio

Alliance Hospitality Management, LLC (“Alliance Hospitality”) is pleased to present this proposal for hospitality management services for your review. Alliance Hospitality is committed to delivering professional and valuable hospitality management services that achieve the objectives of

our owners and ownership groups.

This proposal outlines our organizational structure and the support services that we provide.

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The Fairfield Inn & Suites Atlanta Downtown is a premier all-suite hotel located near the Georgia World Congress Center, World of Coca Cola, CNN Center, and the Georgia Aquarium.

Fairfield Inn & Suites Hotel Atlanta Downtown

Evans Charles - Owner

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Alliance Hospitality is an innovative, next-generation hospitality management company, headquartered in Raleigh, North Carolina.

About Us

Alliance Hospitality was

founded in 2003 to

manage lodging assets for

institutional investment

groups, equity funds, and

lenders.

Alliance Hospitality provides value by developing the highest caliber hospitality professionals and through implementing proprietary tools and unique processes to create a comprehensive hospitality management system.

1 of only 10 Marriott recommended Hotel Management Companies. Preferred Management

Company for Starwood, IHG, and Hilton.

01

Achieved 2013 RevPAR Index Growth of 6.3%. Over twice the growth of the competitive set average of 2.5%.

02

Higher GOP percentage than national average for full service and select service hotels.

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Why does Alliance Hospitality continue to outperform other major hotel management companies?

Our management success depends upon our people. We hire the right people, train them properly, and utilize all resources available to ensure we monitor their success and growth. We encourage our people, provide them with the tools and resources to be successful, and always communicate strengths and shortcomings.

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After obtaining a Bachelor of Science Degree from the University of Wisconsin-Stout School of Hotel Administration, Mr. Tweeten began his hospitality career with Marriott Corporation, where he completed their Management Training Program. After advancing through hotel managerial positions, Mr. Tweeten transitioned into hospitality real estate consulting with such prestigious firms as Deloitte & Touche and Ernst and Young where he became an expert consultant in operational, market research, and financial analysis and valuation of hospitality-related real estate. Culminating his career experience, Mr. Tweeten has successfully developed ground-up construction hotels as well as repositioning several existing assets. Rolf Tweeten, Chairman

E J Schanfarber, President & Chief Executive Officer, brings more than thirty years’ hospitality leadership to his role, including top positions at some of the most celebrated hospitality management companies. Mr. Schanfarber has worked in multiple facets of the hotel industry, beginning his career with Hyatt Hotels & Resorts in 1981. Prior to joining Alliance Hospitality, Schanfarber served as President and Chief Executive Officer for Divi Resorts Group, a premier developer and operator of destination resorts in the Caribbean. Preceding Divi Resorts, Schanfarber held senior management positions with Remington Hotels, Extended Stay America, Omni Hotels & Resorts, and Durango Mountain Resort.

EJ Schanfarber, President & CEO

Leadership is

the art of

giving people

a platform for

spreading

ideas that

work.

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Alliance Hospitality has managed over 150 hotel assets representing 15 of the top 25 markets in the United States in addition to significant experience in secondary and tertiary markets. This represents a vast network of potential market experts to fill vacant positions for a hotel.

More experience in

your market means

More experienced

managers for your

hotel

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Primary Market

Conference Centers

Full Service

Select Service

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Alliance Hospitality Functional Advantages

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Alliance Hospitality has a more visible focus and accountability on its assets at the property level. Our structure allows for more consistent and precise communication to ensure properties are focused—from an owner’s perspective—on asset maintenance and management. Alliance has an open and honest environment that encourages a less adversarial role between hierarchy and a more shared role to work together for solutions and ideas.

We are in the

business of

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Inspect the Expectation

We ensure that we are walking our properties, inspecting the operations, and holding the teams accountable. Through the audit process, our team members know where improvements are to be made. Corporate support provides training and procedural guidelines to accomplish those tasks.

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Portfolio RevPAR Index Growth achieved every month for over 3 years.

Alliance Hospitality is a top-line

revenue focused organization

With higher

revenue

comes higher

profit

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Ongoing training for all team

members

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Alliance Hospitality has

developed internal

tools and 3

rd

party

resources for Hotel

Sales & Marketing

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Why recreate the wheel? Alliance Hospitality has professional quality collateral design in template form to increase efficiency and consistency across

Marketing collateral

database with

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From GDS Business Intelligence Tools and STSR Sales Automation System to Balanced Scorecards and email marketing, Alliance Hospitality provides a wealth of resources across all departments to complement brand programs.

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M3 Accounting System

M3 is one of the largest hotel accounting software vendors available. Alliance Hospitality has customized the software suite to maximize efficient and accurate financial reporting

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Thank you for reviewing our service proposal. Please let us know if you would like move forward with terms and conditions

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1001 Wade Avenue, Suite 215 Raleigh, NC 27605 Phone: (919) 791-1801 Fax: (919) 791-1809 /facebookid

Whether you prefer to send us an email or speak to us on the phone, Alliance Hospitality is ready. So go ahead and send us a fax, tweet us some news, or add us to your network.

References

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