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Gartner
Master Data Management
Summit 2012
8 – 9 February | Park Plaza Westminster Bridge
London, UK
gartner.com/eu/mdm
hoT Topics
building a solid business
case for MDM
organization, roles and
stakeholder Management
advancing Master Data
Governance
aligning MDM, bi and bpM
Technology infrastructure
for MDM
Optimal Business Outcomes through
Trusted Master Data
Table of
conTenTs
2 Event Introduction
3 Why Attend
4 Tracks and Keynotes
5 Gartner Research — Meet the Analysts
6 Agenda at a Glance
8 Tracks 1, 2 and 3: Sessions
11 Interactive Track
12 Build Your Own Agenda
13 Solution Showcase
14 About Gartner
15 How to Register
In uncertain times, organizations demand their investments get results — whether they wish to target revenue growth opportunities, shorten time to market, improve timeliness and accuracy of decision-making, or address regulatory compliance directives. Regardless of the goals, data describing core business entities (such as customers, products, suppliers, locations and more) permeates everything they do.
The outcome of your business initiatives depends directly on the degree to which this master data is well-understood, consistent, accurate, and trusted.
In essence, master data management (MDM) has become a critical enabling business discipline required for success in the 21st century.
While technology plays an important role in MDM, the most significant challenges you will face have little to do with technology at all. For example, dealing with politics and establishing the proper sponsorship, organizational structure and roles (both across the business and within IT). Implementing an effective governance model to ensure master data truly can be trusted. And managing the change arising from removing data and process silos. These are the things you absolutely must get right to deliver value from MDM.
The Gartner Master Data Management Summit is designed to give you the insights, tools, and actionable advice to address these challenges and more.
Juliane Jung Director, Product Management, Gartner Events Ted Friedman VP Distinguished Analyst, Gartner
Optimal Business Outcomes through
Trusted Master Data
Why attend
• Start your MDM initiative on the path to success by creating an effective vision, strategy, and roadmap
• Establish a solid justification for MDM and persuade the business to take a leadership role
• Identify where MDM creates growth opportunities, shortens time to market, improves accuracy of decision-making and addresses regulatory compliance
• Understand the organizational components, key roles and skills needed for MDM success
•Design the governance framework necessary to achieve high-quality master data
• Learn the key evaluation criteria you need to apply when evaluating technology providers in the MDM solutions markets
• Keep your MDM efforts on track and expand their impact with planning frameworks and maturity models
• Align your MDM initiative with Information Architecture and Enterprise Information Management activities to maximize success
• Gain insight into MDM future trends and the impact of social networking, cloud computing and “big data”
•Network with peers in your industry and beyond to share experiences and best practices
Who shoulD
aTTenD?
Senior business and IT professionals including: • IT Managers and Business
Executives involved in Master Data Management
• Business Executives with
responsibility for Sales, Marketing, Service, Manufacturing, Operations, Procurement, Supply Chain or Finance
• MDM, CDI and PIM Project/Program Managers
• Business Application Managers & CRM, SCM, ERP, PLM and Procurement
• Information Managers and Architects
• Application architects — ERP, CRM, Supply Chain Management, Product Life-Cycle Management and Procurement
• Governance, Risk, and Compliance-Oriented Managers
Tracks anD keynoTes
Tracks
1
ESTABLISH
Building a Solid Foundation for Your First
MDM Program
Like any journey, carefully placed early steps with MDM provide for ongoing success, and this track is designed to help you do that. We’ll explore Gartner’s Seven Building Blocks of MDM and how you can apply them as you launch your own program. Given MDM is a business discipline, not a technology project, we’ll help you build the vision for MDM, scope it out, build the business case and measure its success, and better understand the organizational requirements and process impact of MDM. You’ll come away with a detailed list of action items and best practices for embarking on the MDM journey in your organization.
2
EXPAND
Moving Up the MDM Maturity Curve
With your MDM program launched, this track is designed to help you take MDM to the next level, and then success levels thereafter until MDM is part of the very fabric of your organization. We’ll help you move beyond your first initiative, to capture more and more data domains, use cases, and implementation styles, until you have a single, unified view of all of your information assets enterprise-wide. We’ll show you how to manage master data as an asset across the organization, and to put in place processes to ensure continuous improvement in the management and use of that information asset. We’ll also demonstrate, through practical case studies and benchmarks, why achieving this level of mastery is critical to your organization’s success.
3
CONNECT
Making Sure MDM Is Linked Where It’s
Needed Most
MDM practitioners quickly recognize that, as they develop their program, MDM has a great impact on, and is affected by, a wide variety of systems, processes, initiatives and technologies across IT as well as the business. You’ll see it intertwined with — and critical to the success of — initiatives such as service-oriented architecture (SOA), enterprise information architecture (EIA), data quality and integration, metadata management, business process management (BPM), business intelligence (BI) and analytics. We’ll show you how MDM connects with all of these initiatives and, moreover, how it strengthens each endeavor and your organization’s overall performance.
Guest Keynote:
The Art of Business Influence
MDM is largely about influencing multiple stakeholders, teams, and the organization as a whole to communicate in a common manner. Author and communication expert Mark Jeffries presents an instantly useable toolbox of innovative communication, networking and influence tools designed to accelerate your project’s success. From the 3 Rs of networking, to the Square of Influence, from selling without selling, to the psychology of soft skills — Mark presents a practical and highly entertaining session filled with valuable takeaways. A former stockbroker, Mark has become a leading expert in the field of “Strategic Communication” and “Soft Skills”. He advises blue-chip companies around the world on message, influence and delivery and has spoken at events and conventions in front of more than 100,000 attendees.
Mark Jeffries, Author and Communication Expert
Gartner Keynote:
Maximizing Business Outcomes with MDM, Today and Tomorrow
Interest in MDM continues to grow, independent of economic conditions. It is a different way to manage enterprise information as an asset, and it enables so many other efforts in IT and in the business. We take stock of what has been achieved with MDM in the last year, and discuss the future of MDM.
• How are organizations succeeding with MDM today?
• What will you be focusing on in 2012?
• Where is MDM headed in the next five years? John Radliffe and Andrew White, Gartner
Gartner Townhall:
Take It Home, Make It Work
Wrap up your Summit experience with a fast-paced review of the main themes, concepts and action items highlighted across the event. This session will crystallize the high-priority “must do” items that you can take back to your organization to maximize the impact of your MDM investments. Also take the opportunity to engage the Gartner analyst team in open dialog and debate – this is your chance to ask the tough questions, raise alternative positions, or share your ideas about where MDM is headed. Ted Friedman, John Radcliffe and Andrew White, Gartner
MeeT The analysTs
Gartner analysts draw on the real-life challenges and solutions
experienced by more than 60,000 clients worldwide. This value,
combined with our deep analysis of technology and service
vendors, is unrivalled.
Worldwide expertise at
your fingertips — your
questions on Master Data
Management answered.
Mark BeyerResearch VP Michael BlecharVP Distinguished Analyst
Joseph Bugajski Research VP
Data Management and Integration; Application Development and Integration
Metadata Management; Business and IT Modeling Tools and Collaboration; Information and Data Services; Solution Architecture
Data Governance and MDM; Data Integration and Data Quality; Big Data Analytics and Data Mining; BI Infrastructure Design and
Implementation
Regina Casonato
Managing VP John DixonResearch Director
Roxane Edjlali Research Director
Information Management; Information Governance; Enterprise Content Management; Knowledge Management
Business Process Management; Improvement Methodologies; Getting Started with BPM; Business Rules Management; Metrics and Measures for Success
Data Management; Data Warehouse; Data Integration Dimitris Geragas Senior Director Consulting Ted Friedman VP Distinguished Analyst Debra Logan VP Distinguished Analyst
Master Data Management Programs; Information Architecture; Information Governance
Data Integration; Data Quality; Information/Data Governance
Enterprise Information Management; IM Roles; Information Governance; Implementing Content and Records Management Systems
Bill O’Kane
Research Director John RadcliffeResearch VP
Michael Smith Research VP
Master Data Management; Customer Data Integration; Single View of the Customer; Information/Data Governance
Master Data Management; Single View of the Customer; MDM Strategy
Business Metrics; Business Case Development
Bill Swanton VP Distinguished Analyst
Andrew White Research VP MDM for ERP; Business Value of ERP; Benefits
Realization; BPM for ERP
Master Data Management; Information/Data Governance; Product Information Management; Single View of the Product
GarTner preDicTs:
Through 2015, organizations integrating high-value, diverse, new information
types and sources into a coherent information management infrastructure
will outperform their industry peers financially by more than 20%.
aGenDa aT a Glance
Wednesday 8 february07:00 – 20:00 Registration, Information and Refreshments
08:00 – 08:45 Tutorial: MDM Concepts and Introduction
Tutorial: Gartner’s Seven Building Blocks for MDM: Start Your Journey Here
Tutorial: Relating MDM, EIA and EIM to the Solution Architecture
08:45 – 09:00 Turnaround Break
09:00 – 09:15 Summit Welcome
09:15 – 10:00 Gartner Keynote: Maximizing Business Outcomes with MDM, Today and Tomorrow
10:00 – 10:30 Premier Panel: Practitioners Debate MDM Trends
10:30 – 11:00 Refreshment Break in the Solution Showcase
Track 1
Establish
Track 2
Expand
Track 3
Connect
Track 4
Interactive Track
11:00 – 12:00 How to Measure the Benefits and Build the Business Case for MDM
Using the Gartner Maturity Model for MDM to Develop Your MDM Road Map
Gartner’s Information Capabilities Framework
Roundtable: MDM and BPM
12:00 – 13:00 Lunch in the Solution Showcase
13:00 – 14:00 Creating a Winning MDM Vision and Strategy
Achieving Single Version Of The Truth With Product Data
Improving BI Analysis Results with Integrated, Active MDM
Roundtable: Developing the Business Case for MDM 14:00 – 14:15 Turnaround Break
14:15 – 14:45 Solution Provider Session Solution Provider Session Solution Provider Session
14:45 – 15:15 Refreshment Break in the Solution Showcase
15:15 – 16:00 End User Case Study Session End User Case Study Session End User Case Study Session
16:00 – 16:15 Turnaround Break
16:15 – 16:45 Solution Provider Session Solution Provider Session Solution Provider Session
16:45 – 17:00 Turnaround Break
17:00 – 18:00 Organizational Issues in MDM: Critical Roles and Stakeholder Management
Creating A Single Customer View with MDM: New Challenges & Opportunities
SOA-Based MDM: Why We Need It Now
Technical Insights: Roundtable: Strategies for Moving MDM Initiatives Beyond The First Phase
18:00 – 20:00 Networking Reception in the Solution Showcase
agenda Guidance
To help you navigate the summit agenda, we’ve identified track sessions that match your experience level and information needs.Specific categories include:
Maturity Level
Foundational: If you are at the early
stages of your initiative, or are a newcomer to this space, these sessions will give you the necessary understanding and first steps
Advanced: If you are an advanced practitioner, these sessions are designed to take your initiative, or understanding, to the next level
Focus
Tactical: Sessions providing tactical information that can be used straight away, with a focus on “how to”, dos and don’ts, and best practices
Strategic: Sessions focusing on the strategic insight supporting the development and implementation of your action plan Visionary: Sessions focusing on emerging
trends, concepts, or technologies that will help you with your future planning and decisions
Thursday 9 february
07:30 Registration, Information and Refreshments
Track 1
Establish
Track 2
Expand
Track 3
Connect
Track 4
Interactive Track
08:00 – 09:00 Getting Started with Governance of Master Data
MDM In Complex Application Landscapes: ERP, Pace Layered Strategies and SOA
Taking Your Data Integration Competency To The Next Level In Support of MDM
Roundtable: Evaluating and Implementing the Two Styles of MDM Vendor Data Model 09:00 – 09:15 Turnaround Break
09:15 – 09:45 Solution Provider Session Solution Provider Session Solution Provider Session
09:45 – 10:15 Refreshment Break in the Solution Showcase
10:15 – 11:00 End User Case Study Session End User Case Study Session End User Case Study Session Interactive Workshop:
Master Data Governance 11:00 – 11:15 Turnaround Break
11:15 – 12:15 Applying Data Quality Best Practices To Maximize Trust In Your Master Data
How Metadata Management Makes MDM Sustainable
BPM and MDM: A “Chicken and Egg Story”
12:15 – 13:15 Lunch in the Solution Showcase
13:15 – 13:45 To the Point: Managing Funding for MDM
Technical Insights: To the Point: Use Analytics to Detect and Define Master Data Quality Issues
To the Point: Is There Such A Thing As “Big” Master Data Management?
Interactive Workshop:
Building Your MDM Program
13:45 – 14:00 Turnaround Break
14:00 – 15:00 Building A Foundation for MDM Using The Information Capabilities Framework
Helping IT and The Business To Collaborate in Managing Data
Master Content Management for Control, Consistency and Compliance
15:00 – 15:30 Refreshment Break in the Solution Showcase
15:30 – 16:15 Guest Keynote: The Art of Business Influence
16:15 – 16:45 Gartner Townhall: Take It Home, Make It Work
16:45 Summit closes
Perspective
Business: Sessions geared toward business leaders, or IT professionals who need to understand the challenges and opportunities from a business, organizational, or cultural perspective
Technical: Sessions that address technical concepts, details, and analysis
Technical Insights: In these sessions a Gartner analyst provides detailed technically oriented guidance in a condensed format.
To The Point:Sometimes you just want to hear the “Top 5 Things You Need to Know” about a certain technology or trend, that’s what these sessions are designed to deliver. A Gartner analyst provides top concepts, key trends or a quick overview of a particular topic, in a to the point format.
Track 1
Establish:
Building a Solid Foundation for Your First MDM Program
How to Measure the Benefits and Build the Business Case for MDM
MDM addresses the need for fact-based decision-making by improving data quality, consistency, and integrity. This presentation explains how to measure the financial benefits made possible by MDM and how to build the business case for MDM initiatives.
• What is the process for building effective business cases for MDM initiatives?
• What metrics can be used to quantify the benefits of MDM initiatives?
• How can the business case be used to manage the project throughout its entire life cycle?
Michael Smith, Gartner
Creating a Winning MDM Vision and Strategy
The MDM vision sets the scene for what needs to be achieved and the MDM strategy details how this will be made a reality. We’ll look at how other organizations have created successful MDM programs and explore the five vectors of complexity that shape an organization’s MDM strategy.
• What should an MDM vision and strategy look like?
• How will the five vectors of MDM complexity shape your MDM strategy?
• What best practices can you use to create a successful MDM strategy? John Radcliffe, Gartner
Organizational Issues in MDM: Critical Roles and Stakeholder Management
MDM program managers face many challenges unrelated to technology. The most significant involve harnessing the people to set the vision, scope, fund and execute on MDM goals. Identifying key resources, aligning them to a strategy, and evolving critical roles over time will enable long-term success.
• Which organization issues create the greatest barriers to MDM?
• What roles and organizational
structures must be created to maintain an effective MDM program?
• How can MDM program managers successfully manage stakeholders? Ted Friedman and Debra Logan, Gartner
Getting Started with Governance of Master Data
For beginners we will explain how information governance and MDM intersect. For all users we will reprise the common barriers and best practices to overcome them, and how to launch information governance with MDM. This presentation is for IT users, MDM program leads, and data stewards.
• What is governance of master data, and why is it so important?
• What are the barriers and issues slowing the adoption of governance, and how can users get past them?
• How should you launch your information governance program with MDM?
Andrew White and Debra Logan, Gartner
Applying Data Quality Best Practices To Maximize Trust In Your Master Data
MDM includes an implicit focus on data quality, but an MDM initiative that lacks early, constant, and significant explicit action on the topic will fail. By applying strategies to align resources and implement controls, organizations can deliver lasting improvements in data quality.
• What is data quality, and where do data quality issues create the greatest risk for MDM?
• What are the core principles of the data quality discipline that organizations must internalize?
• What is the state of data quality technology, and how will the market evolve?
Ted Friedman, Gartner
To the Point: Managing Funding for MDM
MDM has to be treated as a program and consequently has to be funded as one. Nevertheless, business realities seldom make this easily achievable. Political, organizational, and cultural factors need to be considered to ensure funding that is commensurate with the goals of the program.
• Why is it difficult to secure MDM funding?
• What are the typical funding approaches for MDM?
• How do you adapt your MDM road map to ensure its funding?
Dimitris Geragas, Gartner
Building A Foundation for MDM Using The Information Capabilities Framework
Most organizations have taken a piecemeal approach when assembling tools and technologies to support MDM. This session explains how to use Gartner’s Information Capabilities Framework to support an enterprise-wide MDM program.
• What are the benefits and challenges of the various approaches to
enterprise MDM?
• How must existing master data management practices be reconciled to the Information Capabilities Framework?
• How can different tools fit into your MDM technology plans?
Track 2
Expand:
Moving Up the MDM Maturity Curve
Using the Gartner Maturity Model for MDM to Develop Your MDM Road Map
To know what your next step should be with MDM, you need to know what your last step was. The Gartner Maturity Model for MDM can be used to determine your current position, and to figure out what you need to do next, in order to gain more value to the business with MDM.
• How is MDM being adopted today, and what patterns have emerged from this work to date?
• Where and how can you use the Gartner MDM Maturity Model to develop your MDM program?
• How can MDM program managers manage their MDM programs for success?
Bill O’Kane, Gartner
Achieving Single Version Of The Truth With Product Data
Many organizations continue to struggle to sustain a “single version of the truth” for products and services in many industries. This session explores the current maturity of this discipline, explores barriers and best practices, and explores how it will evolve to multidomain MDM
• What has been achieved so far with MDM of product data?
• What are the barriers slowing adoption and best practices for MDM of product data?
• How are organizations expanding to multidomain MDM?
Andrew White, Gartner
Creating A Single Customer View with MDM: New Challenges and Opportunities
The so called “Single Customer View” is fundamental to success and MDM is the key enabler. From established best practices and case studies, we look ahead
to how social data, cloud and mobile will create new challenges and opportunities. We also explore the vendor marketplace and the role of multidomain MDM.
• What are the best practices for mastering customer data across the enterprise?
• What are the new “single view of the customer” challenges and opportunities?
• How will the MDM of customer data market evolve, and which vendors will win?
John Radcliffe, Gartner
MDM In Complex Application Landscapes: ERP, Pace Layered Strategies and SOA
For many, large packaged application suites (such as ERP) sit at the center of an overall application architecture, creating a tension between MDM needs of the application and the enterprise as a whole. Emerging pace layered application strategies will create new demands on MDM organizations.
• How does “ERP” and other large application suites make MDM harder, or easier, to do?
• How will pace layered application strategies change the situation?
• What are best practices for designing an MDM program for complex application landscapes?
Michael Blechar and Bill Swanton, Gartner
How Metadata Management Makes MDM Sustainable
Metadata provides the answers to the “who what where, when, why and how” questions about master data to promote understanding, improve data fidelity, and facilitate its use. Here we explore the world of metadata and possible strategies for enabling MDM.
• What is metadata management and how does it relate to MDM?
• How does metadata management improve data fidelity and usability?
• What are the types of metadata sources and strategies for federation/ consolidation?
Michael Blechar, Gartner
Technical Insights: To The Point:
Use Analytics to Detect and Define Master Data Quality Issues
Data stewards control master data quality with architecture and statistics. Data analysts develop the statistics, then work with data architects to define discrepancies that data stewards must disposition.
• How can you measure master data quality, accuracy, reliability, completeness, and sufficiency?
• Why is it important to employ data analysts who have training beyond basic statistics?
• What are the best practices for properly sampling data? Joseph Bugajski, Gartner
Helping IT and The Business To Collaborate in Managing Data
The need for timely access to information from diverse sources drives the business to become more autonomous in managing data. Master data scattered across disparate systems, processes and the cloud increase the complexity. The business and IT must collaborate over previously IT-led tasks.
• What are the driving factors and risks for the always growing need to access data?
• What are the organizational practices and roles that help IT to better collaborate with the business in meeting these needs?
• What technology trends will support these changes?
Roxane Edjlali, Gartner
Track 3
Foundational Advanced Tactical Strategic Visionary Business Technical
Connect:
Making Sure MDM Is Linked Where It’s Needed Most
Gartner’s Information Capabilities Framework
The challenges created by the explosion of volume, velocity, variety and complexity of information and new business demands require organizations to adopt a new approach to information infrastructure. The Information Capabilities Framework represents the fundamental technology requirements.
• Why are organizations increasingly experiencing barriers to creating value from information assets?
• How will the ICF help to mitigate these risks?
• How can organizations begin to move toward an effective information infrastructure? Regina Casonato, Gartner
Improving Business Intelligence Analysis Results With Integrated, Active MDM
Organizations often fail to augment MDM approaches with discoveries made during dimensional analysis for BI delivery and use. Yet, the development of dimensional data creates a route for enhancing MDM approaches. MDM can also reduce overall data integration effort in a mart or warehouse by 30%.
• What are the similarities and differences between dimensional BI data and master data?
• How can MDM and BI work together in an active governance model?
• How do BI maturity and MDM maturity support each other?
Mark Beyer and Roxane Edjlali, Gartner
SOA-Based MDM: Why We Need It Now
MDM offers a solid starting point for new SOA deployments. To make MDM work effectively, legacy data stores
that keep a copy of master data for use in applications, and the emerging MDM systems, need to evolve so that interaction between the two is radically simpler, faster and more easily managed.
• What were some of the data
integration lessons learned that apply to MDM services?
• Where does governance go when applications are asked to abdicate on the task?
• How do we apply our experience base going forward?
• What is the level of urgency? Mark Beyer, Gartner
Taking Your Data Integration Competency To The Next Level In Support of MDM
Strong data integration capabilities are required to achieve reliable consolidation, synchronization and delivery of master data. Organizations need to modernize their infrastructure and architectures for data integration to meet contemporary and emerging MDM needs.
• Where do data integration competencies, techniques and technologies support MDM goals?
• How are leading organizations effectively deploying data integration capabilities in support of MDM?
• What is the state of data integration technology, and how will the data integration tools market evolve? Ted Friedman, Gartner
BPM and MDM: A “Chicken and Egg Story”
For years, data management, architects and application professionals have focused on their own domains, and this led to a fracture between “process” and “data”. This session resolves this age old ‘chicken or the egg’ debate and gives attendees clear action plans to take home.
• How do MDM and BPM relate to each other?
• How can BPM improve master data consistency?
• How can MDM improve process integrity?
John Dixon and Andrew White, Gartner
To The Point: Is There Such A Thing As “Big” Master Data Management?
“Big data” seems to be influencing everything from data warehouses to analytics and content management/ analysis. Admittedly, master data is a small dataset, but are there Big Data implications for MDM?
• What is Big Data?
• How does MDM participate in resolving extreme information management issues?
• What is your “MDM to Big Data” timeline?
Mark Beyer, Gartner
Master Content Management for Control, Consistency and Compliance
For most users, MDM is an unknown. What is important to them is unstructured information. Content management needs the discipline of MDM as much as, or more than, the source of structured data. Learn how to tie the unstructured 80% of your enterprise information into your MDM plans.
• How can structured and unstructured data be used together for IT efficiency and business advantage?
• What is the current state and best practice around master data in content management?
• When will technology convergence allow MDM and ECM to partner for Master Content Management? Debra Logan, Gartner
inTeracTive Track
Master Data Governance
Governance underpins the success of MDM. It is where the collaboration of business and IT takes place and thus governance represents the focal point for navigating complex and sensitive dynamics. Participants will discuss effective governance, examples of barriers, and practical solutions.
• What does practical master data governance need to entail?
• What are the barriers to initiating effective master data governance?
• How can master data governance be implemented to achieve results? Dimitris Geragas and Debra Logan, Gartner
Building Your MDM Program
Setting up a successful MDM program requires the complex orchestration of governance, organization, process, and technology infrastructure. This workshop will enable participants to combine MDM Summit concepts with their own unique requirements to help them create the outline of their MDM program.
• What should the outline of my organization’s MDM program look like?
• What MDM capabilities already exist and can be leveraged?
• What MDM capabilities still need to be created and whose responsibility is it?
John Radcliffe and Bill Swanton, Gartner
Gartner analyst/user roundtables
Join us for a hosted peer group discussion with your end user peers, along with a Gartner analyst lending his or her expertise to assist you. These should not be missed!
For more information on the Gartner Analyst/User Roundtables please visit
ab.gartner.com/mdme2
Tutorials
enD-user case sTuDy sessions
Hear real hands-on “this is how we made it happen” insight, from international organizations whose senior executives are working on the best and most successful Master Data Management initiatives in Europe. The latest case study information will be added to the agenda as it is confirmed at gartner.com/eu/mdm
inTeracTive
Workshops
MDM and BPM
John Dixon, Gartner
Technical Insights: Strategies for Moving MDM Initiatives Beyond The First Phase
Joseph Bugajski, Gartner
Developing the Business Case for MDM
Michael Smith, Gartner
Evaluating and Implementing the Two Styles of MDM Vendor Data Model
Bill O’Kane, Gartner
MDM Concepts and Introduction
Master data is the core data that permeates business processes and IT systems. With no “single view of the truth”, operational and analytical processes cannot be fully effective. This tutorial provides an introduction to MDM — basic MDM concepts, best practices, and tools to enable MDM.
• What is MDM, why is it important and how does it add value to the business and major IT initiatives?
• How are organizations starting their MDM journey?
• What best practices and technology will help you succeed with MDM? Bill O’Kane, Gartner
Gartner’s Seven Building Blocks for MDM: Start Your Journey Here
MDM programs need to align with the business vision and strike the right balance between technology and governance and organizational issues. Gartner’s Seven Building Blocks of MDM Framework is a business-driven framework that ensures that all the component parts of MDM are addressed.
• How will organizations create an MDM vision, strategy and business case?
• How will organizations address MDM governance and organizational challenges?
• How will organizations create the technology infrastructure necessary for MDM success?
John Radcliffe, Gartner
Relating MDM, EIA and EIM to the Solution Architecture
Here we provide an overview on the relationships between master data management, enterprise information architecture, enterprise information management and other aspects of the solution architecture like service-oriented architecture and business process management.
• How do MDM, EIA and EIM relate to each other?
• How does MDM relate to solution architecture roles and disciplines like SOA and BPM?
Michael Blechar, Gartner
limited availability — book early: Roundtables and Interactive Workshops are restricted to a limited number of participants and some are available to end users only. Attendees will be accepted on a first-come, first-served basis. Reservations can be made through the online Agenda Builder tool.
builD your oWn aGenDa
To get the most out of your Summit experience,
we’ve created a range of tools to help you manage your goals and
objectives of attending.
agenda builder mobile
Manage your agenda using your mobile device. This app —compatible with iPhone, BlackBerry and Android devices — has all the Agenda Builder features to create your personal agenda. Plus, you can send and receive messages to attendees, access all social media channels, participate in session polling and view event announcements.
Justify your attendance
Our Justifi cation Toolkit makes it easy to demonstrate the value of your Summit experience. It includes a customizable letter, cost-benefi t analysis, cost
optimization highlights, top reasons to attend and more. Find it at gartner.com/eu/mdm.
A powerful planning tool designed to help you organize, view and select an agenda based on the following criteria:
• Analyst profi le • Date and time
• Schedule analyst one-on-ones • Schedule a roundtable
• Session descriptions • Activities by day
Go to ab.gartner.com/mdme2 to view the full agenda.
online agenda builder
Powerful tools to
navigate,
manage and decide
eMea 2012 calenDar
of evenTs
Business Intelligence Summit 6 – 7 February l London, UK Master Data Management Summit 8 – 9 February l London, UK CIO Leadership Forum Middle East
27 – 28 February l Dubai
Enterprise Architecture Foundation Seminar
28 – 29 February l Nr London, UK CIO Leadership Forum
5 – 7 March l London, UK
Identity & Access Management Summit
12 – 13 March l London, UK
Business Process Management Summit
14 – 15 March l London, UK
Enterprise Architecture Summit
14 – 15 May l London, UK Customer Relationship Management Summit 11 – 12 June l London, UK IT Infrastructure & Operations Management Summit
12-13 June 2012 l Frankfurt, Germany PPM & IT Governance Summit 19 – 20 June l London, UK Application Architecture, Development & Integration Summit
21 – 22 June l London, UK Supply Chain Executive Conference
17 – 18 September l London, UK
GarTner evenTs on DeManD
Included in your registration, the Web-based Events On Demand offers free access for a full year to all of the Gartner Master Data Management Summit 2012 analyst sessions. This strategic tool synchronizes video, audio and slide presentations exactly as they were delivered at the event. For details visit gartnereventsondemand.com.
soluTion shoWcase
The Summit helps you develop a “shortlist” of technology providers
who can meet your particular needs. We offer you exclusive access
to some of the world’s leading technology and service solution
providers in a variety of settings. Visit the Solution Showcase,
attend the Solution Provider Sessions and join in the Networking
Reception for informal relationship building.
Meet the technology and
service providers at the
forefront of Master Data
Management
With over 550 trained/certified MDM resources, one of the largest pools of MDM experts in the world, a proven onsite/offshore delivery model and strategic alliances with industry leading MDM platform vendors, Cognizant helps clients to deliver cost-effective MDM implementations, enhancements and upgrades. Visit http://www.cognizant.com/ html/solutions/services/csp/Master-data-management.asp for more details.
www.cognizant.com
Unreliable enterprise information and master data affects all business areas resulting in suboptimal decisions; missed revenue opportunities; and costly “data clean up” efforts. Companies want to deploy an effective approach to enterprise information management to ensure compliance to mandates, timely insight, and efficient operations. SAP solutions help companies optimize performance with information that is complete, accurate, and accessible with solutions like SAP NetWeaver Master Data
Management, SAP Master Data Governance, and SAP Business Objects Data Services.
www.sap.com
Ataccama is an international software company which develops enterprise-class Master Data Management and Data Quality/Governance technologies. Download our free data profiling tool at www.ataccama.com/dqanalyzer.
www.ataccama.com/dqanalyzer
Stibo Systems, the Strategic Information Management CompanyTM,
enables companies to link product, supplier and customer information through an integrated process to maximize profitability, reduce costs and mitigate risk.
www.stibosystems.com
Providing solutions to enable organisations solve business challenges, through intelligent fusion of strategy and theory with practical knowledge, around the Master Data Management space.
www.infordataconsulting.com
Harte-Hanks Trillium Software® offers
software and services for Total Data Quality, architected to discover and correct today’s data quality problems and establish a platform prepared for tomorrow’s yet unknown data challenges.
www.trilliumsoftware.com
Turning Data into Business
Heiler Software is a leading provider of Enterprise Product Information Management solutions (PIM). Heiler Software enables distributors and manufacturers to manage all of their product data from a central data source for all communication channels and languages.
www.heiler.com
Information Builders’ iWay Software integration platform includes MDM technology that profiles, cleanses, and reconciles information using all styles of MDM implementation. The iWay MDM Suite integrates seamlessly with all – internal and external – enterprise operational and analytical systems.
www.informationbuilders.com
DataFlux provides end-to-end data quality integration solutions that help companies effectively analyse, improve and control their data, adding immediate value to corporate information. DataFlux, a SAS subsidiary, delivers a unified view of customer, product, supplier or other data – enhancing the efficiency of data-driven enterprisewide initiatives. For more information, visit www.dataflux.com
www.dataflux.com
Orchestra Networks’ multidomain Master Data Management (MDM) software solution enables business and technology users to develop, use and enrich their most important asset — data. Through the on premise EBX5 or the cloud offering of smartdatagovernance.com, customers can now achieve management and governance of their Master Data using a single product.
www.orchestranetworks.com
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opporTuniTies
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bi & MDM evenTs
arounD The Globe
Gartner Business Intelligence Summit 2012
6 – 7 February 2012 | London, UK
Gartner Master Data Management Summit 2012
8 – 9 February 2012 | London, UK
Gartner Business Intelligence & Information Management Summit 2012
21 – 22 February 2012 | Sydney, Australia
Gartner Master Data Management Summit 2012
4 – 5 April 2012 | Los Angeles, CA
GarTner preDicTs:
by 2014, 66% of fortune 1000 organizations
will have deployed two or more MDM
solutions to support their enterprise
MDM strategies.
reGisTraTion
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gartner.com/eu/mdm
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pricing
Early Bird Price: €1,895 + UK VAT (offer ends 9 December 2011)
Standard Price: €2,195 + UK VAT
Co-located Price: €3,500 saving 20% off original price*
*If attending both the Gartner Business Intelligence Summit and the Gartner Master Data Management Summit.
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A Gartner ticket covers both days of the Summit. Contact your Account Manager or e-mail [email protected] to register using a ticket.
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Two Gartner summits
in one week
Gartner is holding the Master Data Management Summit back to back with the Business Intelligence Summit in London.
Gartner Business Intelligence Summit —
Analytic Excellence: Transforming Decision Making
6 – 7 February
• This is your opportunity to take advantage of the unique learning and networking opportunities by attending both events.
• Each Summit is a thought leadership showcase of best practise and renowned Gartner expertise.
Gartner
Master Data
Management
Summit 2012
8 – 9 February 2012
Park Plaza Westminster Bridge, London, UK gartner.com/eu/mdm
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