ROTTERDAM SCHOOL OF MANAGEMENT
ERASMUS UNIVERSITY
EXECUTIVE EDUCATION AND ORGANISATIONAL DEVELOPMENT
The business school that thinks
and lives in the future
The only viable
business model
is a sustainable
business model
ROTTERDAM SCHOOL OF MANAGEMENT
ERASMUS UNIVERSITY
EXECUTIVE EDUCATION AND ORGANISATIONAL DEVELOPMENT
Business was usual
Mastering Sustainable Business
Companies such as Dupont, Unilever, and IBM save money and increase profitability by taking a proactive approach to sustainability. More importantly, they are leading a change in global industry standards. Smaller companies have the advantage that they are more flexible in adapting business practices that are inherently flexible. What can we learn from them?
Only time will tell which strategy will be most successful, yet recent history is full of examples of firms folding because of a relentless drive for today’s return rather than tomorrow’s market. As societal demand for “responsible business” and the cost of natural resources continues to rise, companies are stretching to think of new business models that are sustainable in the long term and strengthen the organisation today. Therefore sustainable innovation plays a key role in determining the strategy for the future.
You will discover successful sustainable business models pioneered by industry, how it was done, and the effect on the bottom line. You will also discover why some firms failed in implementing sustainable business practices.
Mastering Sustainable Business
The five-day Mastering Sustainable Business executive programme gives you tools you can use to identify opportunities for developing innovative, sustainable products or services that complement and add value to your current product portfolio. You will learn how to create and embed sustainable business practices into your organisation’s core business processes and the development of your own sustainable business case – tailored to your organisation and built from available means. It is a highly interactive and action-oriented programme, using proven conceptual frames, case discussions and small-group exercises.
When you complete the programme you will also carry a roadmap for implementing your ideas, under the supervision of an expert coach. Our executive classroom is the unspoiled environment of the dunes overlooking the North Sea in Noordwijk.
You will gain
• The skills to identify sustainable business opportunities and to think, decide, and act as an expert intra/entrepreneur
• Access to the latest academic and business research to identify best practices in sustainability and corporate entrepreneurship • New insights into overcoming organisational obstacles that
hamper sustainable business practices in an unpredictable environment
• The opportunity to develop your own sustainable business plan and roadmap towards successful implementation in your organisation
Who is this programme for
Professionals working in any industry who want to gain skills in creating and co-creating, implementing, executing, and communicating the company’s sustainability strategy.
Because sustainability practices affect all parts of the organisation, the programme is aimed at general and functional managers, as well as professionals in development for business, products and services, plus strategy, procurement and sales.
You will be asked to choose a mentor in your organisation who will act as a coach to assist you in implementing your business model innovations resulting from the programme.
Is a sustainability strategy a luxury, a necessary cost of doing business, or a profit driver for your
company? Especially in challenging times, it is tempting to focus on short-term profitability and
cost cutting but a business focussed on sustainability may be better positioned to seize strategic
opportunities and realise lower costs. Effective sustainable strategies differ enormously depending on
the industry, corporate culture, and other factors. With this in mind, we have developed this executive
programme using a wide range faculty, mentors, and peers which can help you determine the right
strategy for your situation.
Faculty
ProFeSSor Jan van den ende
is Professor of Management of Technology and Innovation at Rotterdam School of Management, Erasmus University. His field of expertise is the development process of new products and services in firms. By studying innovation in such firms as ING, ASML, Philips and Unilever, Jan’s research group develops new knowledge in topics such as the effects of personal networks in the front end of innovation, the proper balance between freedom and control in innovation activities, and innovation activities in service firms.
ThoMaS BlekMan MSc teaches at Corporate Effectuation & Strategy at Rotterdam School of Management, Erasmus University, is partner at De Beukelaar Groep, former Dean of Corsendonk College, and is a successful serial entrepreneur. He stands with one foot firmly in the academic world and the other in daily practice. He has recently published his second book, Orchestration of Effectuation; his first, Corporate Effectuation, also on the subject of effectuation, was a bestseller in the Netherlands.
Programme schedule
curriculum
Preparation: You will be required to do 6 - 8 hours of reading. You will also be asked to define and identify a challenge in sustainability in your firm, which can be sector-, stakeholder- or client-driven.day 1
Inspiration and identification
Setting the stage • Why go sustainable?
• Societal trends: sustainability awareness and reporting • Sustainability as a profit driver and cost cutter
Sustainable value creation
• Strategies and examples of sustainable value creation • Alternative business models: the Circular Economy
• Zero lab workshop : collaborative identification of sustainable business opportunities in your environment
• Dinner
day 2
Strategies for generating
sustainable practices
Sustainable innovation models
• Creating sustainable business models through innovation • Applying open innovation
Strategies for corporate effectuation
• Exploring the entrepreneurial mind-set and learning how expert entrepreneurs think, decide and act
• Sustainable corporate effectuation: creating sustainable business opportunities in unpredictable markets from available means
• Dinner: effectual cooking workshop - Applying the effectuation principles in a cooking challenge by leveraging contingencies
day 3
Sustainable leadership in the
organisational context
Internal leadership - leading yourself and others • Overcoming intra-organisational resistance • Ethical and sustainability leadership
Stakeholder management
• Identifying and classifying stakeholder demands • Strategies for engaging stakeholders
• Practitioner presentation with discussion
day 4
Business plan development
Identifying opportunities
• Scope your own company business opportunity • Formulate options for capitalising on this opportunity • Design the analyses to assess these options
Developing solutions
• Synthesise your assessment into actionable recommendations • Create your roadmap for implementation
• Guest speaker presentation followed by closing drinks During the next three months you will work on your plan under the supervision of an expert coach
day 5
(three months after previous session)
Presentations of business plans and graduation • Presentation and discussion of business plans • Presentation by keynote speakerFaculty
andY hall BSc, his position at the forefront of sustainability innovation draws heavily on Andy Hall’s technical background in materials science, engineering and product development. Since graduation from Brunel University in the UK, Andy has held various technical and commercial positions with international companies such as Philips, Denso and Fokker. A close working relationship with Michael Braungart and the Environmental Protection Encouragement Agency (EPEA) lead Andy to be invited to contribute to the development of the new Cradle to Cradle certification standard for complex products.
dr STeFFen GIeSSner is Associate Professor in the Department of Orga-nisation and Personnel Management at Rotterdam School of Management, Erasmus University. There is no argument that leadership is important in every society, but it needs answers to specify conditions under which leader-ship can be good or bad, meaningful or meaningless and influential or not influential. Studying leadership and understanding how it can be respectful, ethical, and sustainable is his passion.
dr Frank WIJen is Associate Professor in the Department of Strategic Management and Business Environment at Rotterdam School of Management, Erasmus University. He holds a PhD in management from Tilburg University, where he also worked as a Senior Researcher. His research interests include institutional processes, globalisation, and corporate and national environmental management. He is also academic coordinator of Sustainable RSM. He was marketing manager of a globally operating textile recycling company and is owner-manager of an international trade firm.
dr Marc BaaIJ is Associate Professor of Strategic Management at Rotterdam School of Management, Erasmus University. In addition, he is academic director of RSM’s Executive Master of Science in Management Consultancy programme. Marc has published international scientific and professional books and articles about analytical methods and techniques for problem-solving, management consulting in general, and the international dispersion of corporate headquarters of multinationals. Marc previously worked for The Boston Consulting Group as a management consultant and a research manager.
dr PaTrIck reInMoeller is Professor of Strategic Management at Cranfield School of Management and a core member of the China Business Research Centre at Rotterdam School of Management, Erasmus University. Patrick teaches in customised executive programmes and MBA and Executive MBA courses on Strategic Management, Competitive Strategy, Knowledge Management and Strategies of Multinational Corporations. He has lead executive education programmes for Atos Origin, Barr, GSK Biologicals, IAEA, Interpipe, KPN, Philips, Shell, Schlumberger, and other major companies. Patrick’s research interests include strategic management, organisation theory, knowledge and innovation, and international strategy.
MachIel van dooren MSc
started organising learning journeys in 2002 and founded EsteamWork (www.esteamwork.com) a year later as a social venture focussing on creating sustainable partnerships between businesses and NGOs. Another social venture followed in 2006 when Machiel co-founded OCO2, a company all about reducing and compensating carbon emissions that merged with Climate Neutral Group (www. climateneutralgroup.com) in 2009. Today Machiel primarily works with non-profits and social enterprises looking for business model innovation and social venture creation, acting as a social entrepreneur and impact investor. He holds an MSc, International Business from Maastricht University.
Bruce haaSe MSc, with more than 20 years’ experience in international business, Bruce Haase brings a deep understanding of business sustainability issues and hands-on experience implementing sustainability strategies within commercial organizations. His business experience includes 10 years at Canon Europe, where he served as CSR Director for EMEA. As Head of the Climate Business Engagement Unit within WWF, Bruce was responsible for the prestigious Climate Savers program. He holds an MSc, Sustainable Development (dist.) from University of Exeter with a focus in business leadership.
dates
Tuesday – Friday, 12 - 15 November 2013Presentations and graduation: Friday, 7 February 2014
Fees
€ 5.495 (excl. VAT)
Including course materials, lunch, snacks and two dinners. Exclusive hotel accommodation.
10% discount for eur and rSM alumni
location
Strandplaats Nederzandt, Noordwijk aan Zee, the Netherlands. We recommend that all participants stay overnight during the programme. We have negotiated preferential rates with several hotels located 15 minutes away in Noordwijk aan Zee. A shuttle bus is available for participants to travel to and from the hotel at no extra cost.
registration
www.rsm.nl/msb
More information
Michael Smith, Programme Advisor T +31 10 408 8633, M +31 657 938 820 E openprogrammes@rsm.nl
rotterdam School of Management
Erasmus University
rSM open Programmes
Burgemeester Oudlaan 50, 3062 PA Rotterdam The Netherlands
www.rsm.nl/open
PRACTICAL INFORMATION
This programme has been developed with the knowledge and expertise from:
rotterdam School of Management, Erasmus University has provided excellence in management education for over 40 years and is a top-ranked business school renowned for its ground-breaking research in sustainable business practice. According to the Aspen Institute’s Beyond Grey Pinstripes Report, RSM ranks third in Europe (2011) on sustainability.
de Beukelaar Groep is an effectual organization specialized in organizational and people development. Twelve managing partners create unique leadership programs, real life simulations and large scale events, and by doing so changing (their) clients’ lives (in business and personal contexts).
climate neutral Group is a social venture that strives to help as many organisations as possible to make the transition to neutrality and to develop climate-neutral services and products.
EXECUTIVE EDUCATION AND ORGANISATIONAL DEVELOPMENT
accredited by
© 2013 Rotterdam School of Management, Erasmus University. The information in this publication is correct as of November 2013, but RSM reserves the right to make changes affecting policies, fees, curricula, or any other matter announced in this publication without further notice. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise without written permission from RSM.
