Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Houston
Last Rev. 02/10/15
Houston
Houston
Why Go Out-of-Home?
It’s Simple — That’s Where the People Are!
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily commute, on their lunch break and throughout shopping trips. Out-of-Home is often the last message a consumer receives before making a service or buying decision.
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out of home ads whether in their cars, riding mass transit, on foot or at the point-of-sale.
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently — more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery.
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the “after-sale,” following your program through to success.
We deliver America.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered.
Nearly three-quarters of Outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when Outdoor advertising has the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, OOH becomes the ONLY mass media choice. We are always there and we are always on.
OOH advertising reaches almost the entire U.S. adult population each
week.
Out door C ommut ers P edes trians Tele vision Radio Ne w spaper Int ernet 96% 61% 70% 95% 91% 71% 67% 100% 80% 60% 40% 20% 0% Out-of-HomeLast Rev. 02/10/15 1600 Studemont St,
Houston, TX 77007
Houston
Houston
National In-Car Study
2:07 2:00 1:00 0:00 2:52 3:00
Typical Weekday Typical Weekend
0% 58% an event 75% a store* a restaurant* a phone number a website address a radio tune-in a TV show tune-in 58% 50% 26% 44% 28% 33% 25% 50% 0%
public bus, not including a school bus? 50% bus stop? taxi cab? 59% 47% 38% 25% 75% 100%
*and visited establishment
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009
2:52 2:00 1:00 0 2:11 3:00 2003 2009 31% Incr ease Sometimes 34% Most of the Time 28% Each Time 9% Never 11% Almost Never 16% 0% 44% fast-food restaurant 75% a sit-down restaurant a grocery store a drug store a convenience store a dept. store a “Big Box” store
82% 22% 53% 32% 58% 63% 25% 50% 100%
31% Increase in time spent in car.
18 1/2 Hours per week on the road!
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
Buses & Shelters get attention!**
On a roadside billboard, have you ever learned of...71% of travelers notice Billboard Ads.*
Workers shop on their way home.**
From work to... How much time in hours or minute do you spend combined,
either driving or riding as a passenger in any vehicle, on a typical weekday/weekend?
Results displayed in hours: minutes
During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday — a 31% increase.
Source: Touchpoints USA Billboard Study, 2012
Last Rev. 02/10/15
Houston
Houston
Out of Home Creates Awareness!
Adults say that they’ve seen an OOH ad in the past month
7 out
of 10
41%
Say OOH is very, or
somewhat likely, to
influence a purchase.
Use mobile /social
media to share
informa-tion while viewing
an OOH ad.
Search the web as a
direct result of seeing
an ad.
And among those who have seen an OOH ad:
Are more likely to learn
about the brand being
advertised.
55%
58%
Source: Arbitron OOH Industry Report, 2013 Last Rev. 02/10/15
1600 Studemont St, Houston, TX 77007
Houston
Houston
Moving Consumers to Action!
Adults say that they’ve seen an OOH ad in the past month
7 out
of 10
40%
And among those who have seen an OOH ad:
40%
40%
39%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
33%
ATTENDED an event
advertised
29%
28%
shopped a
SALE online
that week
26%
visited a
WEBSITE that
was advertised
26%
IMMEDIATELY
visited business
18%
CALLED
a phone number
advertised
shopped a
SALE in-store
that week
Last Rev. 02/10/15
Houston
Houston
OOH: A Return On Your Investment
The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix.
OOH
RADIO
ONLINE
$2.80 $2.50 $2.00 $1.50 $1.00 $.50 $-$3.38 $3.14
TV
$2.43 $4.00 $3.50 $3.00 Sales ROIUsing out-of-home in combination with other media improves the retention of a campaign’s advertising message. This works particularly well for television and online advertising.
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00 $20.00 $10.00 $0 $40.00 $30.00 Shelt er Pos ter
BulletinNetwork Spot
Sear ch Sit es Portal Sit es Gener al C ontent Busines s Cont ent Spot TV - Early E ve. Netw
ork TV - PrimeSpot TV - Ne
ws Spot TV - Prime Netw ork Inter connect
Zoned Spot Newsweeklies
Men’ s Int eres t Women’ s FashionBusines s Daily Busines s Newspapers Magazines Cable Broadcast Online Radio OOH Television Internet 2 18 10 8 6 4 0 16 14 12 Mes sage Deca y Ra te (Da ys )
Without OOH With OOH
Source: OAAA.org, 2013
Last Rev. 02/10/15
Houston
Houston
1600 Studemont St Houston, TX 77007
Increase Your Reach!
Source: Touchpoints USA Billboard Study, 2012
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
+18%
+45%
+68%
+212%
+316%
TV
Radio
Web
Social
Mobile App
250 200 150 100 50 350 300 400
Search
61
180
98
294
61
174
98
311
63
154
95
350
Television Radio Newspaper/Magazine Out-of-HomeLast Rev. 02/10/15
Houston
Houston
Top 50 Market Coverage
•
indicates OUTFRONT media available•
indicates new VW media available
•
Market Population Age 18 +CBSA Bulletins/Walls Jr. PostersPosters/ Commuter Rail/ Subway Buses FurnitureStreet Wrapped Media LifestyleCenters New York, NY /
15,542,241
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North Jersey & Central Jersey
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Los Angeles-Long Beach, CA 10,097,604
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Chicago, IL-IN-WI 7,240,935
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Dallas-Ft. Worth-Arlington, TX 5,021,427•
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Philadelphia, PA-NJ-DE-MD / 4,685,125•
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South Jersey•
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Miami-Ft. Lauderdale, FL 4,630,257•
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Houston-The Woodlands, TX 4,618,841•
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Washington, DC-VA-MD-WV 4,586,521•
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Atlanta, GA 4,151,743•
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Boston-Cambridge-Newton, MA-NH 3,719,611•
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San Francisco / 3,581,937•
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Oakland /•
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San Jose, CA•
•
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Detroit-Warren-Dearborn, MI 3,304,083•
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Phoenix-Mesa-Scottsdale, AZ 3,291,338•
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Riverside, CA 3,198,983•
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Seattle-Tacoma-Bellevue, WA 2,801,694•
Minneapolis - St. Paul, MN 2,619,027•
• •
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San Diego-Carlsbad, CA 2,482,234•
•
Tampa-St. Petersburg (Sarasota), FL 2,295,936•
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Baltimore-Columbia-Towson, MD 2,160,112•
St. Louis, MO-IL 2,154,121
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Denver-Aurora-Lakewood, CO 2,048,026
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Pittsburgh, PA 1,903,671
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Last Rev. 02/10/15
1600 Studemont St, Houston, TX 77007
Houston
Houston
Top 50 Market Coverage
•
indicates OUTFRONT media available•
indicates new VW media available
•
Market Population Age 18 +CBSA Bulletins/Walls Jr. PostersPosters/ Commuter Rai/Subway Buses FurnitureStreet Wrapped Media Lifestyle Centers Orlando-Kissimmee-Sanford, FL 1,761,904
•
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•
Charlotte-Concord, NC-SC 1,755,360
•
San Antonio-New Braunfels, TX 1,693,865•
Sacramento-Roseville, CA 1,692,858
•
•
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•
Cincinnati, OH-KY-IN 1,618,382•
Cleveland-Elyria,OH 1,600,000
•
Kansas City, MO-KS 1,542,644
•
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•
Las Vegas-Henderson-Paradise, NV 1,534,839
•
•
•
•
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•
Columbus, OH 1,493,736•
•
•
San Jose-Sunnyvale, CA 1,471,292•
•
•
Indianapolis-Carmel-Anderson, IN 1,458,887•
•
Austin-Round Rock, TX 1,432,156 Nashville-Davidson, TN 1,342,734•
•
Virginia Beach, VA-NC 1,326,944•
Providence-Warwick, RI-MA 1,269,798•
Milwaukee-Waukesha, WI 1,196,260•
Jacksonville, FL 1,074,558•
•
Memphis, TN-MS-AR 1,005,686•
•
Oklahoma City, OK 994,106 Louisville, KY-IN 968,041•
•
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•
Richmond, VA 965,375•
New Orleans-Metairie, LA 960,471•
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Hartford-West Hartford, CT 957,210•
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Raleigh, NC 908,951•
Buffalo-Cheektowaga, NY 899,003 Birmingham-Hoover, AL 873,778 Rochester, NY 849,624•
Last Rev. 02/10/15
Houston
Houston
Houston Overview
Houston is the seat of Harris County and an economic center of the Houston-Sugar Land-Baytown metropolitan area. Nicknamed Space City, the world's energy leader, and is a vibrant technical community. It serves as headquarters to over 25 Fortune 500 companies including Halliburton and Baker Hughes. Houston is also home to NASA Space Center where the Mission Control Center is located. Houston is home to the Texas Medical Center which is the world's largest concentration of healthcare and research institutes. With bulletins and digital bulletins, OUTFRONT Media impacts 95% of the total population, including Downtown, the Medical Center, The Galleria and the highly visited Galveston Island. This translates into more opportunities for outdoor signage and billboard advertising in Houston — and who better to pick than OUTFRONT Media! Deliver your message to the masses where they shop, eat and gather with strong presence of outdoor media in Houston. OUTFRONT Media can provide you with out-of-home advertising solutions. Reach busy commuters everywhere from key highways and intersections to primary and secondary roadways with high impact Houston static or digital billboard options.
When you opt for static or digital billboards in Houston with OUTFRONT Media, you are certain to attract attention from your key audience and create buzz for your brand.
Market Demographics:
Population (18+): 4,618,841
CBSA HHI $100K+: 25.05%
College Educated (4+ yrs): 28.55%
White Collar Occupation: 60.05%
Blue Collar Occupation: 23.25%
Race & Ethnicity: White: 37.87% Asian: 6.66%
AA/B: 16.32% Hispanic:37.19%
Source: Census Data, Houston-The Woodlands, TX CBSA, 2014 update
Available Products:
Market In Motion:
Drove alone to any place (wk): 88.5%
Traveled 200+ miles (wk): 32.8%
Spent 30+ minutes traveling to work one way: 21.9%
Walked 3+ miles town/city (wk): 18.1%
Source: Scarborough Research 2013, Houston CBSA, Release 1-12 month study
• Digital Bulletins 8 Faces
Last Rev. 02/10/15 1600 Studemont St Houston, TX 77007
Houston
Houston
Points of Interest
Major Points of Interest:
Children's Museum Contemporary Art Museum Fine Arts Museum
Museum of Medical Health History Museum of Natural Science Theater District
NASA Space Center Kemah Boardwalk The Strand Historic District Battle Ship of Texas State Park The Houston Zoo
NASA's Lyndon B Johnson Space Center Holocaust Museum
Hermann Park Terry Hershey Park Lake Houston Park Memorial Park Sesquicentennial Park Discovery Green Sam Houston Park
Local Events:
Houston Livestock Show and Rodeo Houston Pride Parade
Houston Greek Festival Art Car Parade Houston Auto Show
Houston International Festival Bayou City Art Festival
Major Headquarters
Baker Hughes
BP America Headquarters Dynegy
Halliburton
Landry's Restaurant, Inc. Pappas Restaurants Shell U.S. Oil Division United Space Alliance
Professional Sports Teams:
Houston Texas - NFL Houston Rockets - NBA Houston Dynamo - MLS Houston Astros - MLB
Colleges/Universities:
University of Houston Rice University Texas A&M University Baylor Medical
Houston Baptist University St. Thomas University UTMB
Houston Community College
Shopping Centers/Nightlife:
Downtown Montrose Area Marque Center Shepherd Square Washington AveGalveston Island/Moody Gardens Houston Premium Outlets Mid-Town Katy Mills The Fountains Kemah Boardwalk Lake Conroe Rice Village The Galleria Uptown Park
Convention Centers:
George R Brown Convention Center NRG Stadium
NRG Park
Last Rev. 02/10/15
Houston
Houston
• LED Display Size: 14’H x 48’W • Spot Length: :08 seconds
Coverage:
See next page for complete coverage
Product Information:
Digital Bulletins
What advertising opportunities are on digital bulletins?
These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a :64-second loop. With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.
How can the digital bulletins connect with consumers?
Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on digital billboards.
Why are digital bulletins valuable to advertisers?
Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.
Houston
Digital Bulletins
Houston
Last Rev. 02/10/15Houston Coverage
1600 Studemont St Houston, TXDigital Bulletins
Houston
Houston
Last Rev. 02/10/15
Last Rev. 02/10/15
Product Information:
1600 Studemont St, Houston, TX 77007Houston
Houston
• 14’H x 48’W • Odd Sizes• Sizes vary by location • Extensions available
Coverage:
See next page for complete coverage
What advertising opportunities are on static bulletins?
Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.
How can static bulletins connect with consumers?
Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences purchase decisions
Why are static bulletins valuable to advertisers?
Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in the Houston market that is sure to catch the attention of daily commuters.
Exposure. Presence. Impressions.
Static Bulletins
Houston
Static Bulletins
Houston
Last Rev. 02/10/15
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