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Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations. We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and mobile integration, to improved business practices.

We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.

Houston

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Last Rev. 02/10/15

Houston

Houston

Why Go Out-of-Home?

It’s Simple — That’s Where the People Are!

According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily commute, on their lunch break and throughout shopping trips. Out-of-Home is often the last message a consumer receives before making a service or buying decision.

Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from home and with out of home ads whether in their cars, riding mass transit, on foot or at the point-of-sale.

Why OUTFRONT Media?

We deliver audience.

Our media is targetable by market and demographic, allowing us to pinpoint accurately who you need to reach, and then reach them consistently — more than 20 times each month. With our newest media measurement system, TAB OOH Ratings, we are able to further refine our delivery.

We deliver service.

We are committed to delivering research and information that helps tailor a program to achieve your marketing objectives. We are committed to the “after-sale,” following your program through to success.

We deliver America.

Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban centers, rail displays in transportation systems that connect bedroom communities to commercial centers, high-impact digital billboards, or standard billboards on highways entering or leaving major cities, we have you covered.

Nearly three-quarters of Outdoor viewers shop on their way home from work; more than two-thirds make their shopping decisions while in the car and more than one-third make the decision to stop at the store while on their way home — all times when Outdoor advertising has the opportunity to influence purchasing and service decisions.

Source: Arbitron Out-of-Home Advertising Report, 2013

Why Now?

Out-of-home is the LAST mass reach medium. Beyond fragmentation and self selection is an emerging marketplace that is redefining how we interact with media and content. As the traditional media model gets reconfigured, OOH becomes the ONLY mass media choice. We are always there and we are always on.

OOH advertising reaches almost the entire U.S. adult population each

week.

Out door C ommut ers P edes trians Tele vision Radio Ne w spaper Int ernet 96% 61% 70% 95% 91% 71% 67% 100% 80% 60% 40% 20% 0% Out-of-Home

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Last Rev. 02/10/15 1600 Studemont St,

Houston, TX 77007

Houston

Houston

National In-Car Study

2:07 2:00 1:00 0:00 2:52 3:00

Typical Weekday Typical Weekend

0% 58% an event 75% a store* a restaurant* a phone number a website address a radio tune-in a TV show tune-in 58% 50% 26% 44% 28% 33% 25% 50% 0%

public bus, not including a school bus? 50% bus stop? taxi cab? 59% 47% 38% 25% 75% 100%

*and visited establishment

Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads. Source: Arbitron National In-Car Study 2009

2:52 2:00 1:00 0 2:11 3:00 2003 2009 31% Incr ease Sometimes 34% Most of the Time 28% Each Time 9% Never 11% Almost Never 16% 0% 44% fast-food restaurant 75% a sit-down restaurant a grocery store a drug store a convenience store a dept. store a “Big Box” store

82% 22% 53% 32% 58% 63% 25% 50% 100%

31% Increase in time spent in car.

18 1/2 Hours per week on the road!

Billboards move consumers to action!**

On a roadside billboard, have you ever learned of...

Buses & Shelters get attention!**

On a roadside billboard, have you ever learned of...

71% of travelers notice Billboard Ads.*

Workers shop on their way home.**

From work to... How much time in hours or minute do you spend combined,

either driving or riding as a passenger in any vehicle, on a typical weekday/weekend?

Results displayed in hours: minutes

During our 2003 national in-car media survey, Arbitron found that Americans averaged 2 hours and 11 minutes in their cars during an average weekday; in 2009, Americans are reporting spending 2 hours and 52 minutes in their cars per weekday — a 31% increase.

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Source: Touchpoints USA Billboard Study, 2012

Last Rev. 02/10/15

Houston

Houston

Out of Home Creates Awareness!

Adults say that they’ve seen an OOH ad in the past month

7 out

of 10

41%

Say OOH is very, or

somewhat likely, to

influence a purchase.

Use mobile /social

media to share

informa-tion while viewing

an OOH ad.

Search the web as a

direct result of seeing

an ad.

And among those who have seen an OOH ad:

Are more likely to learn

about the brand being

advertised.

55%

58%

(5)

Source: Arbitron OOH Industry Report, 2013 Last Rev. 02/10/15

1600 Studemont St, Houston, TX 77007

Houston

Houston

Moving Consumers to Action!

Adults say that they’ve seen an OOH ad in the past month

7 out

of 10

40%

And among those who have seen an OOH ad:

40%

40%

39%

viewed a

DIRECTIONAL ad

WATCHED a TV

program

advertised

visited a

RESTAURANT

advertised

TALKED about a

product advertised

33%

ATTENDED an event

advertised

29%

28%

shopped a

SALE online

that week

26%

visited a

WEBSITE that

was advertised

26%

IMMEDIATELY

visited business

18%

CALLED

a phone number

advertised

shopped a

SALE in-store

that week

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Last Rev. 02/10/15

Houston

Houston

OOH: A Return On Your Investment

The British media research firm Brandscience analyzed over 600 econometric case studies to gauge the impact of out-of-home on sales results. The information is used to provide insights about how out-of-home advertising works relative to other media, independently and in synergy with other media. Brandscience found for each dollar spent on out-of-home advertising, an average of $2.80 was received in sales. Television and print advertising have a lower ROI, yet receive a greater share of the dollars in the average media mix.

OOH

RADIO

ONLINE

$2.80 $2.50 $2.00 $1.50 $1.00 $.50 $-$3.38 $3.14

PRINT

$2.41

TV

$2.43 $4.00 $3.50 $3.00 Sales ROI

Using out-of-home in combination with other media improves the retention of a campaign’s advertising message. This works particularly well for television and online advertising.

Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers the same audience at significantly lower costs. Only radio comes anywhere close.

$50.00 $20.00 $10.00 $0 $40.00 $30.00 Shelt er Pos ter

BulletinNetwork Spot

Sear ch Sit es Portal Sit es Gener al C ontent Busines s Cont ent Spot TV - Early E ve. Netw

ork TV - PrimeSpot TV - Ne

ws Spot TV - Prime Netw ork Inter connect

Zoned Spot Newsweeklies

Men’ s Int eres t Women’ s FashionBusines s Daily Busines s Newspapers Magazines Cable Broadcast Online Radio OOH Television Internet 2 18 10 8 6 4 0 16 14 12 Mes sage Deca y Ra te (Da ys )

Without OOH With OOH

Source: OAAA.org, 2013

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Last Rev. 02/10/15

Houston

Houston

1600 Studemont St Houston, TX 77007

Increase Your Reach!

Source: Touchpoints USA Billboard Study, 2012

According to a 2012 survey conducted by Touchpoints USA, when OOH is added to a media plan, it can increase reach by 18% for TV and up to 45% for Radio.

Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.

+18%

+45%

+68%

+212%

+316%

TV

Radio

Web

Social

Mobile App

250 200 150 100 50 350 300 400

Search

Facebook

Twitter

61

180

98

294

61

174

98

311

63

154

95

350

Television Radio Newspaper/Magazine Out-of-Home

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Last Rev. 02/10/15

Houston

Houston

Top 50 Market Coverage

indicates OUTFRONT media available

indicates new VW media available

Market Population Age 18 +CBSA Bulletins/Walls Jr. PostersPosters/ Commuter Rail/ Subway Buses FurnitureStreet Wrapped Media LifestyleCenters New York, NY /

15,542,241

• •

North Jersey & Central Jersey

• •

Los Angeles-Long Beach, CA 10,097,604

• •

Chicago, IL-IN-WI 7,240,935

• •

Dallas-Ft. Worth-Arlington, TX 5,021,427

• •

Philadelphia, PA-NJ-DE-MD / 4,685,125

• •

South Jersey

Miami-Ft. Lauderdale, FL 4,630,257

• •

Houston-The Woodlands, TX 4,618,841

Washington, DC-VA-MD-WV 4,586,521

Atlanta, GA 4,151,743

Boston-Cambridge-Newton, MA-NH 3,719,611

San Francisco / 3,581,937

• •

Oakland /

San Jose, CA

Detroit-Warren-Dearborn, MI 3,304,083

Phoenix-Mesa-Scottsdale, AZ 3,291,338

Riverside, CA 3,198,983

Seattle-Tacoma-Bellevue, WA 2,801,694

Minneapolis - St. Paul, MN 2,619,027

• •

San Diego-Carlsbad, CA 2,482,234

Tampa-St. Petersburg (Sarasota), FL 2,295,936

Baltimore-Columbia-Towson, MD 2,160,112

St. Louis, MO-IL 2,154,121

Denver-Aurora-Lakewood, CO 2,048,026

Pittsburgh, PA 1,903,671

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Last Rev. 02/10/15

1600 Studemont St, Houston, TX 77007

Houston

Houston

Top 50 Market Coverage

indicates OUTFRONT media available

indicates new VW media available

Market Population Age 18 +CBSA Bulletins/Walls Jr. PostersPosters/ Commuter Rai/Subway Buses FurnitureStreet Wrapped Media Lifestyle Centers Orlando-Kissimmee-Sanford, FL 1,761,904

Charlotte-Concord, NC-SC 1,755,360

San Antonio-New Braunfels, TX 1,693,865

Sacramento-Roseville, CA 1,692,858

Cincinnati, OH-KY-IN 1,618,382

Cleveland-Elyria,OH 1,600,000

Kansas City, MO-KS 1,542,644

Las Vegas-Henderson-Paradise, NV 1,534,839

Columbus, OH 1,493,736

San Jose-Sunnyvale, CA 1,471,292

Indianapolis-Carmel-Anderson, IN 1,458,887

Austin-Round Rock, TX 1,432,156 Nashville-Davidson, TN 1,342,734

Virginia Beach, VA-NC 1,326,944

Providence-Warwick, RI-MA 1,269,798

Milwaukee-Waukesha, WI 1,196,260

Jacksonville, FL 1,074,558

Memphis, TN-MS-AR 1,005,686

Oklahoma City, OK 994,106 Louisville, KY-IN 968,041

Richmond, VA 965,375

New Orleans-Metairie, LA 960,471

Hartford-West Hartford, CT 957,210

Raleigh, NC 908,951

Buffalo-Cheektowaga, NY 899,003 Birmingham-Hoover, AL 873,778 Rochester, NY 849,624

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Last Rev. 02/10/15

Houston

Houston

Houston Overview

Houston is the seat of Harris County and an economic center of the Houston-Sugar Land-Baytown metropolitan area. Nicknamed Space City, the world's energy leader, and is a vibrant technical community. It serves as headquarters to over 25 Fortune 500 companies including Halliburton and Baker Hughes. Houston is also home to NASA Space Center where the Mission Control Center is located. Houston is home to the Texas Medical Center which is the world's largest concentration of healthcare and research institutes. With bulletins and digital bulletins, OUTFRONT Media impacts 95% of the total population, including Downtown, the Medical Center, The Galleria and the highly visited Galveston Island. This translates into more opportunities for outdoor signage and billboard advertising in Houston — and who better to pick than OUTFRONT Media! Deliver your message to the masses where they shop, eat and gather with strong presence of outdoor media in Houston. OUTFRONT Media can provide you with out-of-home advertising solutions. Reach busy commuters everywhere from key highways and intersections to primary and secondary roadways with high impact Houston static or digital billboard options.

When you opt for static or digital billboards in Houston with OUTFRONT Media, you are certain to attract attention from your key audience and create buzz for your brand.

Market Demographics:

Population (18+): 4,618,841

CBSA HHI $100K+: 25.05%

College Educated (4+ yrs): 28.55%

White Collar Occupation: 60.05%

Blue Collar Occupation: 23.25%

Race & Ethnicity: White: 37.87% Asian: 6.66%

AA/B: 16.32% Hispanic:37.19%

Source: Census Data, Houston-The Woodlands, TX CBSA, 2014 update

Available Products:

Market In Motion:

Drove alone to any place (wk): 88.5%

Traveled 200+ miles (wk): 32.8%

Spent 30+ minutes traveling to work one way: 21.9%

Walked 3+ miles town/city (wk): 18.1%

Source: Scarborough Research 2013, Houston CBSA, Release 1-12 month study

• Digital Bulletins 8 Faces

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Last Rev. 02/10/15 1600 Studemont St Houston, TX 77007

Houston

Houston

Points of Interest

Major Points of Interest:

Children's Museum Contemporary Art Museum Fine Arts Museum

Museum of Medical Health History Museum of Natural Science Theater District

NASA Space Center Kemah Boardwalk The Strand Historic District Battle Ship of Texas State Park The Houston Zoo

NASA's Lyndon B Johnson Space Center Holocaust Museum

Hermann Park Terry Hershey Park Lake Houston Park Memorial Park Sesquicentennial Park Discovery Green Sam Houston Park

Local Events:

Houston Livestock Show and Rodeo Houston Pride Parade

Houston Greek Festival Art Car Parade Houston Auto Show

Houston International Festival Bayou City Art Festival

Major Headquarters

Baker Hughes

BP America Headquarters Dynegy

Halliburton

Landry's Restaurant, Inc. Pappas Restaurants Shell U.S. Oil Division United Space Alliance

Professional Sports Teams:

Houston Texas - NFL Houston Rockets - NBA Houston Dynamo - MLS Houston Astros - MLB

Colleges/Universities:

University of Houston Rice University Texas A&M University Baylor Medical

Houston Baptist University St. Thomas University UTMB

Houston Community College

Shopping Centers/Nightlife:

Downtown Montrose Area Marque Center Shepherd Square Washington Ave

Galveston Island/Moody Gardens Houston Premium Outlets Mid-Town Katy Mills The Fountains Kemah Boardwalk Lake Conroe Rice Village The Galleria Uptown Park

Convention Centers:

George R Brown Convention Center NRG Stadium

NRG Park

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Last Rev. 02/10/15

Houston

Houston

• LED Display Size: 14’H x 48’W • Spot Length: :08 seconds

Coverage:

See next page for complete coverage

Product Information:

Digital Bulletins

What advertising opportunities are on digital bulletins?

These bright and bold digitals allow an advertiser to display their ad for a “spot” — 8 seconds on a :64-second loop. With messages that are easily changed, advertisers can day-part segments of their campaign making messages not only relevant but timely.

How can the digital bulletins connect with consumers?

Utilizing Twitter, Facebook, and other social media sites to connect with your customers by announcing news, events, contests, giveaways. Keep consumers updated in real time on digital billboards.

Why are digital bulletins valuable to advertisers?

Advertising with one of our digital billboards is a great opportunity to stand out from the crowd. Production costs are no longer an issue. Digital billboards allows the advertiser to change copy within minutes without any printing or installation costs.

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Houston

Digital Bulletins

Houston

Last Rev. 02/10/15

Houston Coverage

1600 Studemont St Houston, TX

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Digital Bulletins

Houston

Houston

Last Rev. 02/10/15

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Last Rev. 02/10/15

Product Information:

1600 Studemont St, Houston, TX 77007

Houston

Houston

• 14’H x 48’W • Odd Sizes

• Sizes vary by location • Extensions available

Coverage:

See next page for complete coverage

What advertising opportunities are on static bulletins?

Brands are built on our roadways with buzzworthy advertising on static bulletins. Billboards act as guides, directing us to hotels, eateries and amusements. Static billboards help consumers find businesses, and help businesses find customers.

How can static bulletins connect with consumers?

Static bulletins are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the masses. Month long presence and tremendous visibility to vehicular traffic impacts commuters on the go and influences purchase decisions

Why are static bulletins valuable to advertisers?

Your message generates ultimate brand awareness. Static billboards offer a vibrant creative canvas to make a major splash in the Houston market that is sure to catch the attention of daily commuters.

Exposure. Presence. Impressions.

Static Bulletins

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Houston

Static Bulletins

Houston

Last Rev. 02/10/15

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twitter.com/OutfrontMediaUS instagram.com/outfrontmediausa/ pinterest.com/outfrontmedia/ youtube.com/user/OutfrontmediaUSA www.linkedin.com/company/outfrontmedia plus.google.com/+OutfrontMediaUSA1

1600 Studemont St / Houston, TX 77007 / 713.868.2284 / OUTFRONTmedia.com

STAY CONNECTED!

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