Members of the Civil Service Commission

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Z-7

CITY OF GLENDALE

INTERDEPARTMENTAL COMMUNICATION

DATE: February 25, 2009

TO:

Members of the Civil Service Commission

FROM:

Matt Doyle, Director of Human Resources

Rosie Akopyan, Human Resources Analyst

SUBJECT: REPORT ON ADVERTISING EXPENDITURES

BACKGROUND

Attached for your information is a report from Human Resources on the quarterly

advertising expenditures and outreach efforts for recruitment.

The Commission requested to have this information presented on a periodic basis.

The attached report accounts the historical detail of expenditures in the period

extending from October 1, 2008 to December 31, 2008. The next report will provide

information for the time period of January 1, 2009 through March 31, 2009. The

Human Resources allocated budget for advertising in this fiscal year is $61,000. The

expenditures of the second quarter of FY2008-2009 have totaled $7,969.00

Additionally, a report is attached for the Commission's review indicating the

recruitment sources captured in our applicant tracking system for the period of July 1,

2008 through December 31, 2008.

Staff is participating in a number of additional outreach and recruitment efforts, which

are detailed below:

~

The GTV6 staff has been contacted to begin producing a short Public Service

Announcement (PSA) to promote recruitment and outreach for women to join

public safety services.

~

A short recruitment video project is being produced to target the local Korean

community for careers with the Glendale Police Department.

~

The Google AdWords advertisement statistics are provided as part of our

internet advertisement campaign.

RECOMMENDATIONS

No Commission action is required.

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All Applicants for Period of July 1, 2008 through December 31, 2008

Recruitment Source Count % of Total

*Missing* 77 2.71

LA Times 11 0.39

Slaily News 53 1.86

Glendale News Press or Burbank Leader 4 0.14

Jobs Available 3 0.11

Job Information Hotline 3 0.11

Other Internet Sites 2 0.07

Saw Job Bulletin Somewli"ere 51 1.79

Friend 101 3.55

Other 161 5.66

Asbarez 7 0.25

Channel 6 22 0.77

Career Builder (LA Times-an-line) 22 0.77

City Employee 4 0.14

Career Fair 5 0.18

Caljobs.gov (website) 37 1.30

CraigsList 71 2.49

City of Glendale website 1585 55.69

Employment Development Department 9 0.32

FireCareers. com 12 0.42

Hot Jobs.com 6 0.21

Internet (no specific site) 41 1.44

Intranet 10 0.35

Monster.com 6 0.21

Referred by City Employee 244 8.57

Verdugo Job Center 13 0.46

Walk-in 286 10.05

2846 100

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All Applicants Hired for Period of July 1, 2008 through December 31, 2008

Recruitment Source Count % of Total

*Missing* 1 4.76

Saw Job Bulletin Somewhere 5 23.81

Other ₁ 4.76

City of Glendale website ₈ 38.10

Intranet 4.76

Referred by City Employee 5 23.81

21 100

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Google AdWords:

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Ad Campaign

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0[2 rakopyan@ci.glendale.ca.us

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My Ad Campaign

Careers in Glendale

Visit City Hall or our website for jobs with the City of Glendale www.ci.glendale.ca.us Edit

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Campaign is Active Pause Budget: $50.00 Imonth ..Edit settings Language: English

Showing in: Los Angeles CA area

Statistics for All time - Jul 2, 2007 to Feb 18, 2009 change

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Add more ke1'words Customize columns

Keyword ... Impressions

Search terms that trigger your ads Times your ad has shown

become a police officer Delete 2

benefits Delete 1,928

california job search Delete 272

city hall employment Delete 1,803

city of glendale employment Delete 2,204

glendale city jobs Delete 6,079

glendale employment Delete 36,593

glendale jobs Delete 51,163

good jobs Delete 2,173

government retirement benefits Delete 0

great jobs Delete 2,441

jobs in glendale Delete 34,745

librarian Delete 4,926

librarian jobs Delete 7,299

municipal employment Delete 39

police Delete 22,020

https:lladwords.google.com/select/starter/ AdStatus?campaignId=180 19248

Health Meter

~Your ads are showing as they should. (You won't see your ad on every search. Why not?)

Keywords Graphs

Clicks Visits to your website

0 4 4 23 110 334 139 391 4 0 8 644 11 28 0 25 Total Cost Charges in this period

$2.70 $2.48 $12.67 $32.47 $86.13 $63.94 $172.47 $3.82 $5.51 $267.97 $6.10 $13.12 $20.37

2/18/2009

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Google AdWords: My Ad Campaign

Page 2 of2

reserve police officer Delete 0 0

retirement benefit Delete 0 0

secure jobs Delete 912 5 $6.75

(9 Deleted Keywords) 1,457 0 $0.00

Content network Off _128,179 ₁₈₇ _$53.28

Google partner sites that show your ad Turn on

Your overall performance* 304,235 1,917 $749.78

1 - 28 of 28 keywords. Graduate to Standard Edition

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* Reporting is not real-time. Clicks received in the last 3 hours may not be included here. Time zone for all statistics in this account: (GMT-08:00) Pacific Time. Learn more.