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FUNDAMENTALS
OF
ENTREPRENEURSHIP
(ENT300)
BUSINESS PLAN
TITLE LECTURER’S NAME PROGRAMME CLASS DATE SUBMIT GROUP MEMBERS: FISH ANDCHEAP BUSINESS PLAN
: SIR AHMAD FAISAL BIN MAHDI
: DIPLOMA IN BUSINESS STUDIES
: BM1115M1
: 17TH MARCH 2017
: NURUL NAZIRAH HANIS BINTI MOHD JASNI
(2014790601)
: DAYANG AFFIFAH ILYANA BINTI AWANG HASBI (2014191959)
: NASHRUL AKMAL BIN MISLI
(2014101787)
: MOHD FAREEZ BIN MOHD RASDI
(2014101089)
: MUHD AMIR AKMAL BIN ZAHIR
SUBMISSION
LETTER
DiplomainBusinessStudiesFacultyofbusiness management
Universiti TeknologiMara, Mukah, Sarawak
Sir Ahmad Faisal Bin Mahdi
Lecturer of FundamentalsofEntrepreneurship UniversitiTeknologiMara
Mukah Campus 96400,Mukah
Sarawak 11 March 2017
Sir,
SUBMISSION OF BUSINESS PLAN PROPOSAL (ENT300)
Referring to thesubjectstatedabove,we would liketosubmit ourproposal for our projectpaper astaskedfor Fundamentalsof Entrepreneurshipsubject.
2. Thisbusinessplanwasmade based on our food truckbusinessnamedFish and Cheap that servesthreetypes
of food.
3. Our group havecommitted our dutyincompleting thisbusinessplanaccording to guidelines and requirement thatwerestatedinoursubjectsyllabus.Thisbusinessplan is designedtoserve as a guide for abusinessproposalthat
covers Administration,production, operation,marketingandfinancialaspects.
4. Wehope that thisbusinessplanwillbe in accordance to yourstandard.Wevalueyourcommentsand remarksthat willhelpus to improveourknowledgeincompleting our proposalexcellently.
EXECUTIVE SUMMARY
Fish and cheap foodtruck is a business that supply fast food with afish-themedmenuthat includesfish and chips, fishburgerandfishtaco. As seen on our business name, we aimtosell our product at acheappricewithout sacrificing ourprofit. Our business is located at Lot 649, Piasau
JayaLorong 1A, Miri, 98000, Sarawak. We choose Miri as a placefor ustoenterour food truck business because in Miri there areexisting food truck and we believe entering an existing market
is much easier. Furthermore,local peoplein Miri shows a lot of interestin buying food from a
foodtruck.
Ourbusinessconsist ofbusiness partners that shares approximate amount of capitalin
order to start our business. Our partners consistoffivepeople and each have their own respective position that includes General Manager, Administrative Manager, Marketing Manager,
Operational Manager and Financial Manager. We also foundoutthat our government is providing a grant ofRM 10,000 forfoodtruckbusinesses. Therefore,it is agreatopportunity for us toenter thisventure.
Our food truck menu consist offood thatare well known from Britain,Americanand
Mexican cultureandas for that we want to promote these food here in Miri.We aimto deliver a unique anddelicious food thatare close to the authentic tasteforeign food. We value importance of quality in our service as we believethatitisthekey to have customers that we be loyal to us in
DETAILS OF COMPANY
Name of the companyNature of business Industry profile
Location of the business
Date of the business commencement
: Fish and Cheap : Contribution
: Our business is owned actively by partnership
incorporated as Fish and Cheap Food Truck. Our business provide fish-themed product with three kind of variety.
: Lot 649, Piasau Jaya Lorong 1 A, Miri, 98000, Sarawak : Our business will begin to operate on 1st January of 2017 Factors in selecting the proposed business : Firstly, lots of food truck is coming to Miri area with
people coming from foreign country over the weekend such as Brunei. This situation will help us to venture our business here in Miri and enter a newly created market.
Other than that, there are no existing food truck serving fishery goods and we take this as an opportunity for us.
Future prospects of the business : Our futureprospect of the business isto upgrade our facilities. Wewant to make customer
satisfied with a goodquality. Ifwe could achieve our goals,we will aim to expand our business to
anotherlevel. We also wantcustomer be friendlyin terms ofcommunicatingwith them because we
want to beclose to ourloyal customers. Lastly, we
wantto attractnewcustomers with a good service
PURPOSE OF PREPARING
BUSINESS PLAN
Businessplan is one of the essentials toopening up abusiness. Business plan is a written documentthat describes thepurpose of a business activity that will betake under comprehensive manner. A business plan is a written summary ofpurpose ofbusiness venture. This will serve as
an outline to guide the owner, supplier and our partners. This is neededas to avoidany miscommunicationandfurthercomplicationamong all parties.
Other than that, we believe by having a business plan we can attract bankers with a clear
andcomprehensive documents that our business isanidealinvestmentand expected to thrive in the food truck industry thus obtaining a significant increase in capital applicationforthe use ofour business venture.
Next,this will also be used as a guideline for our business operation that willensure all activities regarding our operation is aligned withourgoalsthat we dream to achieve and will help
to contributeinachievingalong term success intheindustry.
Lastly, to distribute our businessresources efficiently. In order to avoidany unfavourable losses and wastage inall aspect of ourbusiness we must take into account of all cost thatwill
