Fundamentals of Entrepreneurship (ent300) Business Plan: Fish and Cheap Business Plan / Nurul Nazirah Hanis Binti Mohd Jasni

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U

niversiti

T

eknologi

M

ara

'

FUNDAMENTALS

OF

ENTREPRENEURSHIP

(ENT300)

BUSINESS PLAN

TITLE LECTURER’S NAME PROGRAMME CLASS DATE SUBMIT GROUP MEMBERS

: FISH ANDCHEAP BUSINESS PLAN

: SIR AHMAD FAISAL BIN MAHDI

: DIPLOMA IN BUSINESS STUDIES

: BM1115M1

: 17TH MARCH 2017

: NURUL NAZIRAH HANIS BINTI MOHD JASNI

(2014790601)

: DAYANG AFFIFAH ILYANA BINTI AWANG HASBI (2014191959)

: NASHRUL AKMAL BIN MISLI

(2014101787)

: MOHD FAREEZ BIN MOHD RASDI

(2014101089)

: MUHD AMIR AKMAL BIN ZAHIR

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SUBMISSION

LETTER

DiplomainBusinessStudies

Facultyofbusiness management

Universiti TeknologiMara, Mukah, Sarawak

Sir Ahmad Faisal Bin Mahdi

Lecturer of FundamentalsofEntrepreneurship UniversitiTeknologiMara

Mukah Campus 96400,Mukah

Sarawak 11 March 2017

Sir,

SUBMISSION OF BUSINESS PLAN PROPOSAL (ENT300)

Referring to thesubjectstatedabove,we would liketosubmit ourproposal for our projectpaper astaskedfor Fundamentalsof Entrepreneurshipsubject.

2. Thisbusinessplanwasmade based on our food truckbusinessnamedFish and Cheap that servesthreetypes

of food.

3. Our group havecommitted our dutyincompleting thisbusinessplanaccording to guidelines and requirement thatwerestatedinoursubjectsyllabus.Thisbusinessplan is designedtoserve as a guide for abusinessproposalthat

covers Administration,production, operation,marketingandfinancialaspects.

4. Wehope that thisbusinessplanwillbe in accordance to yourstandard.Wevalueyourcommentsand remarksthat willhelpus to improveourknowledgeincompleting our proposalexcellently.

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EXECUTIVE SUMMARY

Fish and cheap foodtruck is a business that supply fast food with afish-themedmenuthat includesfish and chips, fishburgerandfishtaco. As seen on our business name, we aimtosell our product at acheappricewithout sacrificing ourprofit. Our business is located at Lot 649, Piasau

JayaLorong 1A, Miri, 98000, Sarawak. We choose Miri as a placefor ustoenterour food truck business because in Miri there areexisting food truck and we believe entering an existing market

is much easier. Furthermore,local peoplein Miri shows a lot of interestin buying food from a

foodtruck.

Ourbusinessconsist ofbusiness partners that shares approximate amount of capitalin

order to start our business. Our partners consistoffivepeople and each have their own respective position that includes General Manager, Administrative Manager, Marketing Manager,

Operational Manager and Financial Manager. We also foundoutthat our government is providing a grant ofRM 10,000 forfoodtruckbusinesses. Therefore,it is agreatopportunity for us toenter thisventure.

Our food truck menu consist offood thatare well known from Britain,Americanand

Mexican cultureandas for that we want to promote these food here in Miri.We aimto deliver a unique anddelicious food thatare close to the authentic tasteforeign food. We value importance of quality in our service as we believethatitisthekey to have customers that we be loyal to us in

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DETAILS OF COMPANY

Name of the company

Nature of business Industry profile

Location of the business

Date of the business commencement

: Fish and Cheap : Contribution

: Our business is owned actively by partnership

incorporated as Fish and Cheap Food Truck. Our business provide fish-themed product with three kind of variety.

: Lot 649, Piasau Jaya Lorong 1 A, Miri, 98000, Sarawak : Our business will begin to operate on 1st January of 2017 Factors in selecting the proposed business : Firstly, lots of food truck is coming to Miri area with

people coming from foreign country over the weekend such as Brunei. This situation will help us to venture our business here in Miri and enter a newly created market.

Other than that, there are no existing food truck serving fishery goods and we take this as an opportunity for us.

Future prospects of the business : Our futureprospect of the business isto upgrade our facilities. Wewant to make customer

satisfied with a goodquality. Ifwe could achieve our goals,we will aim to expand our business to

anotherlevel. We also wantcustomer be friendlyin terms ofcommunicatingwith them because we

want to beclose to ourloyal customers. Lastly, we

wantto attractnewcustomers with a good service

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PURPOSE OF PREPARING

BUSINESS PLAN

Businessplan is one of the essentials toopening up abusiness. Business plan is a written documentthat describes thepurpose of a business activity that will betake under comprehensive manner. A business plan is a written summary ofpurpose ofbusiness venture. This will serve as

an outline to guide the owner, supplier and our partners. This is neededas to avoidany miscommunicationandfurthercomplicationamong all parties.

Other than that, we believe by having a business plan we can attract bankers with a clear

andcomprehensive documents that our business isanidealinvestmentand expected to thrive in the food truck industry thus obtaining a significant increase in capital applicationforthe use ofour business venture.

Next,this will also be used as a guideline for our business operation that willensure all activities regarding our operation is aligned withourgoalsthat we dream to achieve and will help

to contributeinachievingalong term success intheindustry.

Lastly, to distribute our businessresources efficiently. In order to avoidany unfavourable losses and wastage inall aspect of ourbusiness we must take into account of all cost thatwill

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