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VISION EXPO WEST 2015
CAMPAIGN MARKETING
E-MAILS:
ATTENDEE
Vision Expo West 2015
ATTENDEE E-MAILS 3 Attendee Prospectors 4 Attendee Programs 41 OPTImum Club Vision Students Social
Young Professionals Club Mobile/MYS Pre-Registered Attendees 66 Countdowns On-Site EDUCATION E-MAILS 77 Education Prospectors 78 Education Programs 93 Course Handouts Education Rewards Mobile/MYS
Education Track Pushes
Pre-Registered Education 100 Countdowns Verifications EXHIBITOR E-MAILS 112 Exhibitor Newsletters 135 Exhibitor Prospectors 141
VISION VOICE E-MAILS 153
DIRECT MAILING 159
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ATTENDEE PROSPECTOR
E-MAILS
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Weekly emails to Exhibit Hall priors
and future prospects highlighting
the Exhibit Hall, special events and
announcements, deadlines,
reminders, offers and more
Vision Expo West 2015
Email 1: Registration is Open - Text Based Deployed: 5/29/2015 (16 weeks out)
Subject Line: You asked us to contact you when registration was open… 8 Email 1: Registration is Open - Image Based - CSG
Deployed: 5/29/2015 (16 weeks out)
Subject Line: 3..2..1..Registration is now open! 9 Email 1: Registration is Open - Text Based (Resend)
Deployed: 6/22/2015 (12 weeks out)
Subject Line: Grow your practice and business at Vision Expo West 10 Email 1: Registration is Open - Image Based (Resend) - CSG
Deployed: 6/22/2015 (12 weeks out)
Subject Line: Don’t miss the industry’s most spectacular event 11 Email 2: July Fourth Free Registration
Deployed: 6/30/2015 (11 weeks out)
Subject Line: Wishing You a Happy Fourth of July 12 Email 3: Visionaries Fashion Focused
Deployed: 7/7/2015 (10 weeks out)
Subject Line: Be the 1st to bring your customers new trends, brands and products! 13 Email 3: Visionaries Medical Focused
Deployed: 7/7/2015 (10 weeks out)
Subject Line: Preview, compare and see what’s essential for your business to grow 14 Email 4: Travel - CSG
Deployed: 7/14/2015 (9 weeks out)
Subject Line: Grab your seat before it’s gone! 15 Email 5: Interest Area Fashion Focused - CSG
Deployed: 7/21/2015 (8 weeks out)
Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends 16 Email 5: Interest Area Medical Focused - CSG
Deployed: 7/21/2015 (8 weeks out)
Subject Line: Comprehensive Clinical and Next-Generation Equipment 17 Email 5: Interest Area General - CSG
Deployed: 7/21/2015 (8 weeks out)
Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo 18
Email 6: Early Bird Fashion Focused - CSG Deployed: 7/27/2015 (7 weeks out)
Subject Line: Early Bird Flash Sale Today Only 19 Email 6: Early Bird General Paid Focused - CSG
Deployed: 7/272015 (7 weeks out)
Subject Line: Attend International Vision Expo … For Free 20 Email 6: Early Bird General Free Focused - CSG
Deployed: 7/27/2015 (7 weeks out)
Subject Line: Attend International Vision Expo … For Free 21 Email 7: Single Interest Area Fashion Focused - CSG
Deployed: 8/4/2015 (6 weeks out)
Subject Line: 2016 Fashion Preview 22
Email 7: Single Interest Area Medical Focused - CSG Deployed: 8/4/2015 (6 weeks out)
Subject Line: Sneak Peek: Innovations for your Clinical Practice 23 Email 7: Single Interest Area General Focused - CSG
Deployed: 8/4/2015 (6 weeks out)
Subject Line: Be the First to See Spectacle Lens Innovations 24 Email 8: Newsletter Exhibit Hall Focused - CSG
Deployed: 8/13/2015 (5 weeks out)
Subject Line: Nearly four football fields full of innovation await you 25 Email 8: Newsletter Conference Focused - CSG
Deployed: 8/13/2015 (5 weeks out)
Subject Line: New Learning Experiences for Eyecare Professionals 26 Email 9: Personalized Text - CSG
Deployed: 8/18/2015 (4 weeks out)
Subject Line: %%FullName%%, be our guest – your free badge is ready 27 Email 10: Onsite Registrants
Deployed: 8/18/2015 (4 weeks out)
Subject Line: %%fullname%%, Your Badge is Waiting 28 Email 11: Customer Invitation Program Priors
Deployed: 8/18/2015 (4 weeks out)
Subject Line: We Don’t Want You To Miss Out! 29 Email 12: Interest Area by Job Title - Frame Buyers - CSG
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers 30
Email 12: Interest Area by Job Title - ODs - CSG Deployed: 8/25/2015 (3 weeks out)
Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists 31 Email 12: Interest Area by Job Title - Opticians - CSG
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Business Solutions + Technical Training, Especially for Opticians 32 Email 12: Interest Area by Job Title - Others - CSG
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Join Visionaries in Education, Fashion and Technology 33 Email 12: Interest Area by Job Title - Practice Managers - CSG
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Business Solutions + Training, Especially for Practice Managers 34 Email 13: Save Time Tiles - CSG
Deployed: 9/01/2015 (2 weeks out)
Subject Line: Everybody’s Waiting for You 35
Email 14: Last Chance - Bordering States - CSG Deployed: 9/08/2015 (1 week out)
Subject Line: Register for the Largest Optometric Event Under the Sun 36 Email 14: Last Chance Locals Nevada - CSG
Deployed: 9/08/2015 (1 week out)
Subject Line: Register for the Largest Optometric Event Under the Sun 37 Email 15: One Click Email
Deployed: 9/04/2015 (1 week out)
Subject Line: Activate Your Vision Expo West Registration Today! 38 Email 16: OnPeak Not Reg
Deployed: 9/11/2015 (1 week out)
Subject Line: Nearly four football fields full of innovation await you 39 Email 17: Drop Off Email
Deployed: 8/24/2015 (3 weeks out)
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 1: Registration is Open - Text Based
Subject Line: You asked us to contact you when registration was open…
Pre Populated Total Sent: 209 Open Rate: 61.54% Click-Through Rate: 44.2% Registrations: 31 Rate: 14.83% Regular Total Sent: 309 Open Rate: 56.85% Click-Through Rate: 36.2% Registrations: 2 Rate: 0.65%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 1: Registration is Open - Image Based - CSG
Subject Line: 3..2..1..Registration is now open!
Free Total Sent: 39,380 Open Rate: 23.70% Click-Through Rate: 3.1% Registrations: 514 Rate: 1.31% Paid Total Sent: 10,463 Open Rate: 15.44% Click-Through Rate: 1.62% Registrations: 3 Rate: 0.03% Deployed: 5/29/2015 Deployed: 5/29/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 1: Registration is Open - Text Based (Resend)
Subject Line: Grow your practice and business at Vision Expo West
Pre Populated Total Sent: 85 Open Rate: 20.00% Click-Through Rate: 9.41% Registrations: 31 Rate: 36.47% Regular Total Sent: 178 Open Rate: 22.47% Click-Through Rate: 11.24% Registrations: 2 Rate: 1.12%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 1: Registration is Open - Image Based (Resend) - CSG
Subject Line: Don’t miss the industry’s most spectacular event
Free Total Sent: 30,289 Open Rate: 8.46% Click-Through Rate: 1.0% Registrations: 514 Rate: 36.47% Paid Total Sent: 8,894 Open Rate: 5.37% Click-Through Rate: 0.57% Registrations: 3 Rate: 1.12% Deployed: 6/22/2015 Deployed: 6/22/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 2: July Fourth Free Registration
Subject Line: Wishing You a Happy Fourth of July
Free
Total Sent: 43,089 Open Rate: 17.36%
Click-Through Rate: 1.04%
Registrations: 76 Rate: 0.18%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 3: Visionaries Fashion Focused
Subject Line: Be the 1st to bring your customers new trends, brands and products!
Free Total Sent: 23,169 Open Rate: 13.54% Click-Through Rate: 1.0% Registrations: 27 Rate: 0.12% Paid Total Sent: 5,807 Open Rate: 13.79% Click-Through Rate: 0.62% Registrations: 0 Deployed: 6/30/2015 Deployed: 7/7/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 3: Visionaries Medical Focused
Subject Line: Preview, compare and see what’s essential for your business to grow
Free Total Sent: 3,468 Open Rate: 20.53% Click-Through Rate: 1.10% Registrations: 27 Rate: 0.78% Paid Total Sent: 885 Open Rate: 16.05% Click-Through Rate: 1.24% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 4: Travel - CSG
Subject Line: Grab your seat before it’s gone!
Free Total Sent: 33,085 Open Rate: 17.84% Click-Through Rate: 1.35% Registrations: 119 Rate: 0.36% Paid Total Sent: 9,122 Open Rate: 12.64% Click-Through Rate: 0.70% Registrations: 1 Rate: 0.01% Deployed: 7/7/2015 Deployed: 7/14/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 5: Interest Area Fashion Focused - CSG
Subject Line: First Look: 2016 Fashion Eyewear & Retail Trends
Free Total Sent: 18,740 Open Rate: 21.08% Click-Through Rate: 0.95% Registrations: 15 Rate: 0.08% Paid Total Sent: 2,792 Open Rate: 14.51% Click-Through Rate: 0.90% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 5: Interest Area Medical Focused - CSG
Subject Line: Comprehensive Clinical and Next-Generation Equipment
Free Total Sent: 5,390 Open Rate: 18.07% Click-Through Rate: 0.54% Registrations: 0 Paid Total Sent: 2,133 Open Rate: 17.77% Click-Through Rate: 0.52% Registrations: 0 Deployed: 7/21/2015 Deployed: 7/21/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 5: Interest Area General - CSG
Subject Line: Five Tech-Focused Must-Do’s at International Vision Expo
Free Total Sent: 6,084 Open Rate: 14.69% Click-Through Rate: 0.49% Registrations: 2 Rate: 0.03% Paid Total Sent: 2,056 Open Rate: 11.77% Click-Through Rate: 0.49% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 6: Early Bird Fashion Paid Focused - CSG
Subject Line: Early Bird Flash Sale Today Only
Free Total Sent: 3,175 Open Rate: 12.47% Click-Through Rate: 1.92% Registrations: 15 Rate: 0.47% Deployed: 7/21/2015 Deployed: 7/27/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 6: Early Bird General Paid Focused - CSG
Subject Line: Attend International Vision Expo … For Free
Free
Total Sent: 15,501 Open Rate: 21.23%
Click-Through Rate: 3.06%
Registrations: 28 Rate: 0.18%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 6: Early Bird Fashion and General Free Focused - CSG
Subject Line: Attend International Vision Expo … For Free
Free Total Sent: 4,387 Open Rate: 16.07% Click-Through Rate: 2.08% Registrations: 109 Rate: 2.48% Deployed: 7/27/2015 Deployed: 7/27/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 7: Single Interest Area Fashion Focused - CSG
Subject Line: 2016 Fashion Preview
Free Total Sent: 17,253 Open Rate: 19.94% Click-Through Rate: 1.37% Registrations: 21 Rate: 0.12% Paid Total Sent: 4,243 Open Rate: 13.06% Click-Through Rate: 0.80% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 7: Single Interest Area Medical Focused - CSG
Subject Line: Sneak Peek: Innovations for your Clinical Practice
Free Total Sent: 6,395 Open Rate: 17.92% Click-Through Rate: 0.75% Registrations: 1 Rate: 0.02% Paid Total Sent: 1,883 Open Rate: 12.85% Click-Through Rate: 0.27% Registrations: 0 Deployed: 8/4/2015 Deployed: 8/4/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 7: Single Interest Area General Focused - CSG
Subject Line: Be the First to See Spectacle Lens Innovations
Free Total Sent: 8,409 Open Rate: 14.40% Click-Through Rate: 0.69% Registrations: 1 Rate: 0.01% Paid Total Sent: 2,760 Open Rate: 10.58% Click-Through Rate: 0.44% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 8: Newsletter Exhibit Hall Focused - CSG
Subject Line: Nearly four football fields full of innovation await you
Free Total Sent: 25,785 Open Rate: 17.08% Click-Through Rate: 0.79% Registrations: 35 Rate: 0.14% Paid Total Sent: 6,467 Open Rate: 11.26% Click-Through Rate: 0.22% Registrations: 0 Deployed: 8/4/2015 Deployed: 8/13/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 8: Newsletter Conference Focused - CSG
Subject Line: New Learning Experiences for Eyecare Professionals
Free Total Sent: 6,175 Open Rate: 17.46% Click-Through Rate: 0.49% Registrations: 6 Rate: 0.10% Paid Total Sent: 2,372 Open Rate: 12.86% Click-Through Rate: 0.59% Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 9: Personalized Text - CSG
Subject Line: %%FullName%%, be our guest – your free badge is ready
Free Total Sent: 29,356 Open Rate: 20.56% Click-Through Rate: 2.34% Registrations: 187 Rate: 0.64% Deployed: 8/13/2015 Deployed: 8/18/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 10: Onsite Registrants
Subject Line: %%fullname%%, Your Badge is Waiting
Free
Total Sent: 638 Open Rate: 27.38%
Click-Through Rate: 4.68%
Registrations: 11 Rate: 1.72%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 11: Customer Invitation Program Priors
Subject Line: We Don’t Want You To Miss Out!
Free Total Sent: 363 Open Rate: 18.73% Click-Through Rate: 1.93% Registrations: 0 Deployed: 8/18/2015 Deployed: 8/18/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 12: Interest Area by Job Title - Frame Buyers - CSG
Subject Line: Business Solutions + High-Fashion Products, Especially for Frame Buyers
Paid
Total Sent: 3,543 Open Rate: 14.90%
Click-Through Rate: 0.80%
Registrations: 1 Rate: 0.03%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 12: Interest Area by Job Title - ODs - CSG
Subject Line: Clinical Education + Equipment Demos, Especially for Optometrists
Paid Total Sent: 4,285 Open Rate: 17.90% Click-Through Rate: 0.70% Registrations: 1 Rate: 0.02% Deployed: 8/25/2015 Deployed: 8/25/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 12: Interest Area by Job Title - Opticians - CSG
Subject Line: Business Solutions + Technical Training, Especially for Opticians
Paid
Total Sent: 3,787 Open Rate: 12.80%
Click-Through Rate: 0.60%
Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 12: Interest Area by Job Title - Others - CSG
Subject Line: Join Visionaries in Education, Fashion and Technology
Paid Total Sent: 5,867 Open Rate: 14.50% Click-Through Rate: 0.70% Registrations: 0 Deployed: 8/25/2015 Deployed: 8/25/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 12: Interest Area by Job Title - Practice Managers - CSG
Subject Line: Business Solutions + Training, Especially for Practice Managers
Paid
Total Sent: 1,334 Open Rate: 14.30%
Click-Through Rate: 1.30%
Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 13: Save Time Tiles - CSG
Subject Line: Everybody’s Waiting for You
Paid Total Sent: 13,022 Open Rate: 15.90% Click-Through Rate: 0.70% Registrations: 3 Rate: 0.02% Deployed: 8/25/2015 Deployed: 9/01/2015
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Vision Expo West 2015
ATTENDEE PROSPECTOREmail 14: Last Chance Bordering States - CSG
Subject Line: Register for the Largest Optometric Event Under the Sun
Paid
Total Sent: 6,416 Open Rate: 12.64%
Click-Through Rate: 0.83%
Registrations: 0
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 14: Last Chance Locals Nevada - CSG
Subject Line: Register for the Largest Optometric Event Under the Sun
Paid Total Sent: 805 Open Rate: 15.66% Click-Through Rate: 1.24% Registrations: 0 Deployed: 9/08/2015 Deployed: 9/08/2015
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 15: One Click Email
Subject Line: Activate Your Vision Expo West Registration Today!
Free
Total Sent: 7,497
Unique Opens/Clicks: 1,677
Registrations: 391 Rate: 5.22%
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 16: OnPeak Not Reg
Subject Line: Nearly four football fields full of innovation await you
Free Total Sent: 212 Open Rate: 55.66% Click-Through Rate: 14.62% Registrations: 9 Rate: 4.25% Deployed: 9/04/2015 Deployed: 9/11/2015
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ATTENDEE PROGRAM
E-MAILS
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Club Vision, OPTImum, Students,
Social, and the Young
Professionals Club
Vision Expo West 2015
ATTENDEE PROSPECTOREmail 17: Drop Off Email
Subject Line: Complete your registration… for free
Free Total Sent: 1,474 Open Rate: 40.91% Click-Through Rate: 15.81% Registrations: 128 Rate: 8.68% Deployed: 8/24/2015
Club Vision Email 1
Deployed: 7/08/2015 (11 weeks out)
Subject Line: Register Today and Maintain Your Club Vision Status 44 Club Vision Email 2
Deployed: 8/05/2015 (7 weeks out)
Subject Line: Your Invitation to Club Vision 45 Club Vision Email 3
Deployed: 9/02/2015 (2 weeks out)
Subject Line: %%FullName%%, here is your exclusive preview to Club Vision 46 Mobile / My Show Email 1
Deployed: 7/31/2015 (8 weeks out)
Subject Line: Start planning your onsite experience now 47 Mobile / My Show Email 2
Deployed: 8/27/2015 (3 weeks out)
Subject Line: Vision Expo Mobile is Now Live! 48 Mobile / My Show Email 3
Deployed: 9/09/2015 (1 week out)
Subject Line: Optimize Your Time with Vision Expo Mobile 49 OPTImum Program Email 1
Deployed: 7/07/2015 (11 weeks out)
Subject Line: %%FullName%%, here is your exclusive preview to Club Vision 50 OPTImum Program Email 2
Deployed: 09/03/2015 (2 weeks out)
Subject Line: Your OPTImum benefits at Vision Expo West 2015 51 Social Email 1
Deployed: 7/10/2015 (11 weeks out)
Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week 52 Student Email 1
Deployed: 6/25/2015 (13 weeks out)
Subject Line: Experience Vision Expo West for FREE 53 Student Email 2
Deployed: 6/30/2015 (12 weeks out)
Subject Line: © Wishing You a Happy Fourth of July 54
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Students Email 3Deployed: 8/19/2015 (4 weeks out)
Subject Line: Save Money in Vegas during Vision Expo West 55 Student Email 4 - Job Link
Deployed: 8/26/2015 (3 weeks out)
Subject Line: Speed Dating (for jobs) at Vision Expo West 56 Student Email 5 - Pre Show Optometry/Opticians
Deployed: 9/15/2015 (1 weeks out)
Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West 57 Student Email 5 - Pre Show Other Students
Deployed: 9/15/2015 (1 weeks out)
Subject Line: Checklist for Students at Vision Expo West 58 Young Professionals Club Email 1
Deployed: 6/16/2015 (14 weeks out)
Subject Line: New Benefit Announced for YPC Members 59 Young Professionals Club Email 2
Deployed: 6/25/2015 (13 weeks out)
Subject Line: YPC OD Members Benefit at International Vision Expo West 60 Young Professionals Club Email 3
Deployed: 6/30/2015 (12 weeks out)
Subject Line: © Wishing You a Happy Fourth of July 61 Young Professionals Club Email 4
Deployed: 7/14/2015 (10 weeks out)
Subject Line: Grab your seat before it’s gone! 62 Young Professionals Club Email 5
Deployed: 8/05/2015 (7 weeks out)
Subject Line: Vegas Without Breaking the Bank 63 Young Professionals Club Email 6
Deployed: 9/15/2015 (1 weeks out)
Subject Line: Checklist for YPC Members at Vision Expo West 64 Visionaries Email 1 Attendee
Deployed: 9/24/2015 (0 weeks out)
Subject Line: Post or Share a Comment with ECPs in this New Social Community 65
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Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Club Vision Email 1
Subject Line: Register Today and Maintain Your Club Vision Status
Free
Total Sent: 1,418 Open Rate: 32.86%
Click-Through Rate: 11.43%
Registrations: 37 Rate: 2.61%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Club Vision Email 2
Subject Line: Your Invitation to Club Vision
Free Total Sent: 1,029 Open Rate: 28.77% Click-Through Rate: 8.94% Registrations: 18 Rate: 1.75% Deployed: 7/08/2015 Deployed: 8/05/2015
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Mobile / My Show Email 1
Subject Line: Start planning your onsite experience now Total Sent: 4,323
Open Rate: 36.16%
Click-Through Rate: 2.78%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Club Vision Email 3
Subject Line: %%FullName%%, here is your exclusive preview to Club Vision
Free Total Sent: 904 Open Rate: 18.90% Click-Through Rate: 2.30% Registrations: 7 Rate: 0.77% Deployed: 9/02/2015 Deployed: 7/31/2015
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Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Mobile / My Show Email 3
Subject Line: Optimize Your Time with Vision Expo Mobile Total Sent: 10,066
Open Rate: 33.75%
Click-Through Rate: 3.51%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Mobile / My Show Email 2
Subject Line: Vision Expo Mobile is Now Live!
My Show Users Total Sent: 497 Open Rate: 48.30% Click-Through Rate: 14.50% General Total Sent: 5,669 Open Rate: 31.30% Click-Through Rate: 3.30% Deployed: 8/27/2015 Deployed: 9/09/2015
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
OPTImum Program Email 2
Subject Line: Your OPTImum benefits at Vision Expo West 2015 Total Sent: 425
Open Rate: 50.80%
Click-Through Rate: 12.70%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
OPTImum Program Email 1
Subject Line: %%FullName%%, here is your exclusive preview to Club Vision Total Sent: 1,332
Open Rate: 27.63%
Click-Through Rate: 5.03%
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Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Student Email 1
Subject Line: Experience Vision Expo West for FREE
Optometry/Opticians Total Sent: 2,644 Open Rate: 20.01% Click-Through Rate: 0.98% Registrations: 1 Rate: 0.04% Other Students Total Sent: 1,355 Open Rate: 12.47% Click-Through Rate: 0.73% Registrations: 0
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Social Email 1
Subject Line: Stay Informed - See What Was Trending in the Vision Community This Week
Total Sent: 2,291 Open Rate: 37.84%
Click-Through Rate: 3.23%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Students Email 3
Subject Line: Save Money in Vegas during Vision Expo West
Optometry/Opticians Total Sent: 2,518 Open Rate: 21.80% Click-Through Rate: 0.64% Registrations: 0 Other Students Total Sent: 1,230 Open Rate: 14.88% Click-Through Rate: 0.89% Registrations: 0
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Student Email 2
Subject Line: © Wishing You a Happy Fourth of July
OD Members Total Sent: 3,942 Open Rate: 17.71% Click-Through Rate: 0.63% Registrations: 0 Deployed: 6/30/2015 Deployed: 8/19/2015
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Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Student Email 5 - Pre Show Optometry/Opticians
Subject Line: 10 Things You Need to Know. Checklist for Students at Vision Expo West Total Sent: 244
Open Rate: 49.11%
Click-Through Rate: 7.59%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Student Email 4 - Job Link
Subject Line: Speed Dating (for jobs) at Vision Expo West Total Sent: 2,156
Open Rate: 22.50%
Click-Through Rate: 1.00%
Registrations: 0
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 1
Subject Line: New Benefit Announced for YPC Members Total Sent: 1,062
Open Rate: 48.87%
Click-Through Rate: 3.67%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Student Email 5 - Pre Show Other Students
Subject Line: Checklist for Students at Vision Expo West Total Sent: 88
Open Rate: 34.09%
Click-Through Rate: 4.55%
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Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 3
Subject Line: © Wishing You a Happy Fourth of July
OD Members
Total Sent: 1,048 Open Rate: 22.14%
Click-Through Rate: 1.43%
Registrations: 226 Rate: 21.56%
New Dispenser Members
Total Sent: 43 Open Rate: 44.19%
Click-Through Rate: 6.98%
Registrations: 15 Rate: 34.88%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 2
Subject Line: YPC OD Members Benefit at International Vision Expo West
OD Members
Total Sent: 1,069 Open Rate: 37.04%
Click-Through Rate: 1.78%
Registrations: 0
New Dispense Members
Total Sent: 43 Open Rate: 53.49%
Click-Through Rate: 2.33%
Registrations: 0
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 5
Subject Line: Vegas Without Breaking the Bank
OD Members
Total Sent: 1,086 Open Rate: 36.37%
Click-Through Rate: 4.79%
Registrations: 226 Rate: 21.56%
New Dispenser Members
Total Sent: 55 Open Rate: 50.91%
Click-Through Rate: 7.27%
Registrations: 15 Rate: 34.88%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 4
Subject Line: Grab your seat before it’s gone!
OD Members
Total Sent: 941 Open Rate: 23.91%
Click-Through Rate: 0.74%
Registrations: 226 Rate: 21.56%
New Dispenser Members
Total Sent: 22 Open Rate: 50.00%
Click-Through Rate:9.09%
Registrations: 15 Rate: 34.88%
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Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Visionaries Email 1 Attendee
Subject Line: Post or Share a Comment with ECPs in this New Social Community Total Sent: 54,260
Open Rate: 17.0%
Click-Through Rate: 0.5%
Vision Expo West 2015
ATTENDEE PROGRAM EMAILS
Young Professionals Club Email 6
Subject Line: Checklist for YPC Members at Vision Expo West Total Sent: 1,214
Open Rate: 35.34%
Click-Through Rate: 1.65%
VERIFICATION E-MAILS
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Countdowns and On-site Emails
Vision Expo West 2015
Countdown Email 1
Deployed: 8/7/2015 (6 weeks out)
Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West 68 Countdown Email 2
Deployed: 8/14/2015 (5 weeks out)
Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West 69 Countdown Email 3
Deployed: 8/21/2015 4 weeks out)
Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West 70 Countdown Email 4
Deployed: 8/28/2015 (3 weeks out)
Subject Line: Countdown to the Show: 3 Weeks 71 Countdown Email 5
Deployed: 9/04/2015 (2 weeks out)
Subject Line: Countdown to the Show: 2 Weeks 72 Countdown Email 6
Deployed: 9/11/2015 (1 week out)
Subject Line: Countdown to the Show: Less Than One Week 73 First Time Attendee
Deployed: 9/15/2015 (1 week out)
Subject Line: © Plan Your Show © Travel Arrangements © When You Arrive On Site 74 Onsite Email 1 - All Pre Reg
Deployed: 9/16/2015 (0 week out)
Subject Line: People are talking about #VisionExpo 75 Onsite Email 2 - Verified & Non Verified
Deployed: 9/17/2015 (0 week out)
Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow 76
68 69
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 2
Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West Total Sent: 3,951
Open Rate: 31.99%
Click-Through Rate: 5.44%
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 1
Subject Line: Countdown: 6 Weeks Until Vision Expo West Total Sent: 3,675
Open Rate: 33.09%
Click-Through Rate: 5.28%
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 4
Subject Line: Countdown to the Show: 3 Weeks Total Sent: 5,887
Open Rate: 30.70%
Click-Through Rate: 4.30%
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 3
Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West Total Sent: 4,627
Open Rate: 30.26%
Click-Through Rate: 4.28%
72 73
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 6
Subject Line: Countdown to the Show: Less than One Week Total Sent: 10,454
Open Rate: 34.11%
Click-Through Rate: 4.44%
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Countdown Email 5
Subject Line: Countdown to the Show: 2 Weeks Total Sent: 6,376
Open Rate: 30.30%
Click-Through Rate: 4.86%
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Onsite Email 1 - All Pre Reg
Subject Line: People are talking about #VisionExpo Total Sent: 7,474
Open Rate: 31.24%
Click-Through Rate: 5.41%
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
First Time Attendee
Subject Line: © Plan Your Show © Travel Arrangements © When You Arrive On Site Total Sent: 5,252
Open Rate: 38.21%
Click-Through Rate: 9.22%
76 77 Non Verified Total Sent: 5,758 Open Rate: 33.29% Click-Through Rate: 4.55%
E-MAILS:
EDUCATION
Vision Expo West 2015
PRE-REGISTERED ATTENDEE EMAILS
Onsite Email 2 - Verified & Non Verified
Subject Line: We’re Ready for Friday, Are You? / We Look Forward to Seeing You Tomorrow
Verified
Total Sent: 5,765 Open Rate: 35.13%
Click-Through Rate: 4.41%
EDUCATION PROSPECTOR
E-MAILS
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Weekly newsletters to Education
priors and future prospects promoting
Education highlights, events,
announcements, tips and more
Vision Expo West 2015
Email 1: Education Registration is Open - ODs - CSG Deployed: 6/22/2015 (14 weeks out)
Subject Line: Education for you and your staff as low as $28 per hour 80 Email 1: Education Registration is Open - Priors - CSG
Deployed: 6/22/2015 (14 weeks out)
Subject Line: Come back and see what’s new 81 Email 1: Education Registration is Open - PreReg - CSG
Deployed: 6/22/2015 (14 weeks out)
Subject Line: Education Registration is Now Live 82 Email 2: Global Contact Lens Forum
Deployed: 7/9/2015 (12 weeks out)
Subject Line: Join Us for The Global Contact Lens Forum 83 Email 3: Ocular Wellness
Deployed: 7/16/2015 (11 weeks out)
Subject Line: New Education You Can’t Afford to Miss 84 Email 4: Keynote Series
Deployed: 7/23/2015 (9 weeks out)
Subject Line: Keynote Series: Join These Unique Visionaries 85 Email 5: Education Highlights - ODs
Deployed: 7/30/2015 (8 weeks out)
Subject Line: Education Highlights Selected For You
OD 86
Non OD 87
Email 6: Education Highlights - ODs Deployed: 8/06/2015 (6 weeks out)
Subject Line: Featured Education for Every Role
OD 88
Non OD 89
Email 7: Early Bird - ODs
Deployed: 8/19/2015 (4 weeks out)
Subject Line: %%FullName%%, register now before discounted rates expire!
OD 90
Non OD 91
Email 8: Kirk Letter
Deployed: 9/03/2015 (2 weeks out)
80 81
Vision Expo West 2015
EDUCATION PROSPECTOREmail 1: Education Registration is Open - Priors - CSG
Subject Line: Come back and see what’s new
Free Total Sent: 4,864 Open Rate: 23.40% Click-Through Rate: 2.82% Registrations: 2 Rate: 0.04% Paid Total Sent: 2,452 Open Rate: 15.42% Click-Through Rate: 1.22% Registrations: 4 Rate: 0.16%
Vision Expo West 2015
EDUCATION PROSPECTOREmail 1: Education Registration is Open - ODs - CSG
Subject Line: Education for you and your staff as low as $28 per hour
Free Total Sent: 1,686 Open Rate: 22.84% Click-Through Rate: 1.72% Registrations: 3 Rate: 0.18% Paid Total Sent: 832 Open Rate: 17.91% Click-Through Rate: 0.24% Registrations: 0 Deployed: 6/22/2015 Deployed: 6/22/2015
Vision Expo West 2015
EDUCATION PROSPECTOREmail 2: Global Contact Lens Forum
Subject Line: Join Us for The Global Contact Lens Forum
Free Total Sent: 10,575 Open Rate: 19.02% Click-Through Rate: 0.81% Registrations: 4 Rate: 0.04% Paid Total Sent: 3,576 Open Rate: 13.84% Click-Through Rate: 0.67% Registrations: 0
Vision Expo West 2015
EDUCATION PROSPECTOREmail 1: Education Registration is Open - PreReg - CSG
Subject Line: Education Registration is Now Live Total Sent: 1,165
Open Rate: 41.80%
Click-Through Rate: 14.08%
84 85
Vision Expo West 2015
EDUCATION PROSPECTOREmail 4: Keynote Series
Subject Line: Keynote Series: Join These Unique Visionaries
Free Total Sent: 7,633 Open Rate: 18.07% Click-Through Rate: 0.58% Registrations: 0 Paid Total Sent: 2,806 Open Rate: 11.73% Click-Through Rate: 0.50% Registrations: 1 Rate: 0.04%
Vision Expo West 2015
EDUCATION PROSPECTOREmail 3: Ocular Wellness
Subject Line: New Education You Can’t Afford to Miss
Free Total Sent: 7,424 Open Rate: 18.78% Click-Through Rate: 1.09% Registrations: 4 Rate: 0.05% Paid Total Sent: 2,643 Open Rate: 12.22% Click-Through Rate: 0.64% Registrations: 0 Deployed: 7/16/2015 Deployed: 7/23/2015
Vision Expo West 2015
EDUCATION PROSPECTOREmail 5: Education Highlights - Non ODs
Subject Line: Education Highlights Selected For You
Free Total Sent: 4,043 Open Rate: 15.63% Click-Through Rate: 0.72% Registrations: 0 Paid Total Sent: 1,541 Open Rate: 11.16% Click-Through Rate: 0.58% Registrations: 0
Vision Expo West 2015
EDUCATION PROSPECTOREmail 5: Education Highlights - ODs
Subject Line: Education Highlights Selected For You
Free Total Sent: 4,112 Open Rate: 19.94% Click-Through Rate: 0.75% Registrations: 2 Rate: 0.05% Paid Total Sent: 1,237 Open Rate: 12.77% Click-Through Rate: 0.81% Registrations: 0 Deployed: 7/30/2015 Deployed: 7/30/2015
88 89
Vision Expo West 2015
EDUCATION PROSPECTOREmail 6: Education Highlights - Non ODs
Subject Line: Featured Education for Every Role
Free Total Sent: 3,096 Open Rate: 15.46% Click-Through Rate: 1.31% Registrations: 3 Rate: 0.10% Paid Total Sent: 1,601 Open Rate: 9.62% Click-Through Rate: 0.69% Registrations: 0
Vision Expo West 2015
EDUCATION PROSPECTOREmail 6: Education Highlights - ODs
Subject Line: Featured Education for Every Role
Free Total Sent: 4,010 Open Rate: 18.43% Click-Through Rate: 0.82% Registrations: 0 Paid Total Sent: 1,148 Open Rate: 13.15% Click-Through Rate: 0.44% Registrations: 0 Deployed: 8/06/2015 Deployed: 8/06/2015
Vision Expo West 2015
EDUCATION PROSPECTOREmail 7: Early Bird - Non ODs
Subject Line: %%FullName%%, register now before discounted rates expire!
Free Total Sent: 3,542 Open Rate: 16.71% Click-Through Rate: 2.01% Registrations: 3 Rate: 0.08% Paid Total Sent: 1,477 Open Rate: 11.65% Click-Through Rate: 1.02% Registrations: 0
Vision Expo West 2015
EDUCATION PROSPECTOREmail 7: Early Bird - ODs
Subject Line: %%FullName%%, register now before discounted rates expire!
Free Total Sent: 3,897 Open Rate: 21.17% Click-Through Rate: 1.80% Registrations: 2 Rate: 0.18% Paid Total Sent: 1,176 Open Rate: 14.03% Click-Through Rate: 1.28% Registrations: 1 Rate: 0.09% Deployed: 8/19/2015 Deployed: 8/19/2015
92 93
EDUCATION PROGRAM
E-MAILS
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Course Handouts, Education
Rewards, Mobile, Education Track
Pushes, and more.
Vision Expo West 2015
EDUCATION PROSPECTOREmail 8: Kirk Letter
Subject Line: A Personal Invitation From Dr. Kirk Smick
Free Total Sent: 6,235 Open Rate: 18.50% Click-Through Rate: 0.90% Registrations: 3 Rate: 0.05% Deployed: 9/03/2015
Vision Expo West 2015
Course Handouts Email
Deployed: 8/19/2015 (4 weeks out)
Subject Line: Course Handsouts Are Now Available 95 Mobile / My Show Email
Deployed: 8/27/2015 (3 weeks out)
Subject Line: Vision Expo Mobile is Now Live! 96 Education Rewards Email 1
Deployed: 7/24/2015 (9 weeks out)
Subject Line: Not everyone is getting this email… 97 Education Rewards Email 2
Deployed: 8/04/2015 (7 weeks out)
Subject Line: We Invite You to Participate in Our Education Rewards Program 98 Ocular Wellness Push
Deployed: 7/29/2015 (8 weeks out)
Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium 99
EDUCATION PROGRAM EMAILS
Vision Expo West 2015
EDUCATION PROGRAM EMAILS
Course Handouts Email
Subject Line: Course Handsouts Are Now Available Total Sent: 2,441
Open Rate: 53.87%
Click-Through Rate: 15.08%
96 97
Vision Expo West 2015
EDUCATION PROGRAM EMAILS
Mobile / My Show Email
Subject Line: Vision Expo Mobile is Now Live! Total Sent: 2,757
Open Rate: 41.20%
Click-Through Rate: 9.30%
Vision Expo West 2015
EDUCATION PROGRAM EMAILS
Education Rewards Email 1
Subject Line: Not everyone is getting this email… Total Sent: 892
Open Rate: 61.32%
Click-Through Rate: 3.14%
Vision Expo West 2015
EDUCATION PROGRAM EMAILS
Education Rewards Email 2
Subject Line: We Invite You to Participate in Our Education Rewards Program Total Sent: 1,293
Open Rate: 39.44%
Click-Through Rate: 0.93%
Vision Expo West 2015
EDUCATION PROGRAM EMAILS
Ocular Wellness Push
Subject Line: Join us for the NEW Ocular Surface Disease and Wellness Symposium Total Sent: 983
Open Rate: 40.08%
Click-Through Rate: 1.93%
100 101
Vision Expo West 2015
Vision Expo West 2015
Vision Expo West 2015
EDUCATION VERIFICATION
E-MAILS
PRE-REGISTERED EDUCATION EMAILS
Vision Expo West 2015
Countdown Email 1
Deployed: 8/7/2015 (6 weeks out)
Subject Line: Countdown to the Show: 6 Weeks Until Vision Expo West 102 Countdown Email 2
Deployed: 8/14/2015 (5 weeks out)
Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West 103 Countdown Email 3
Deployed: 8/21/2015 (4 weeks out)
Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West 104 Countdown Email 4
Deployed: 8/28/2015 (3 weeks out)
Subject Line: Countdown to the Show: 3 Weeks 105 Countdown Email 5
Deployed: 9/04/2015 (2 weeks out)
Subject Line: Countdown to the Show: 2 Weeks 106 Countdown Email 6
Deployed: 9/11/2015 (1 week out)
Subject Line: Countdown to the Show: Less Than One Week 107 Education Verification Email - Ocular Wellness
Deployed: 9/08/2015 (1 week out)
Subject Line: A Few Reminders for Your Education Session Next Week! 108 Education Verification Email - Ritz Carlton
Deployed: 9/08/2015 (1 week out)
Subject Line: A Few Reminders for Your Education Session Next Week! 109 Education Verification Email - GCLF
Deployed: 9/10/2015 (1 week out)
Subject Line: A Few Reminders for Your Education Session Next Week! 110 Education Verification Email - Medical & Scientific Theater
Deployed: 9/14/2015 (1 week out)
Subject Line: A Few Reminders for Your Education Sessions Next Week! 111
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Countdowns and Sponsorship
Fulfillment (Program Verification)
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 2
Subject Line: Countdown to the Show: 5 Weeks Until Vision Expo West Total Sent: 1,900
Open Rate: 41.63%
Click-Through Rate: 11.11%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 1
Subject Line: Countdown: 6 Weeks Until Vision Expo West Total Sent: 857
Open Rate: 40.49%
Click-Through Rate: 4.43%
104 105
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 4
Subject Line: Countdown to the Show: 3 Weeks Total Sent: 3,146
Open Rate: 38.40%
Click-Through Rate: 6.90%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 3
Subject Line: Countdown to the Show: 4 Weeks Until Vision Expo West Total Sent: 2,657
Open Rate: 38.65%
Click-Through Rate: 6.36%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 6
Subject Line: Countdown to the Show: Less than One Week Total Sent: 10,454
Open Rate: 34.11%
Click-Through Rate: 4.44%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Countdown Email 5
Subject Line: Countdown to the Show: 2 Weeks Total Sent: 3,350
Open Rate: 39.25%
Click-Through Rate: 9.58%
108 109
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Education Verification Email - Ritz Carlton
Subject Line: A Few Reminders for Your Education Session Next Week! Total Sent: 260
Open Rate: 52.31%
Click-Through Rate: 6.15%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Education Verification Email - Ocular Wellness
Subject Line: A Few Reminders for Your Education Session Next Week! Total Sent: 258
Open Rate: 58.14%
Click-Through Rate: 3.10%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Education Verification Email - GCLF
Subject Line: A Few Reminders for Your Education Session Next Week! Total Sent: 393
Open Rate: 50.36%
Click-Through Rate: 4.07%
Vision Expo West 2015
PRE-REGISTERED EDUCATION EMAILS
Education Verification Email - Medical & Scientific Theater
Subject Line: A Few Reminders for Your Education Sessions Next Week! Total Sent: 357
Open Rate: 54.06%
Click-Through Rate: 5.04%
112 113
E-MAILS:
EXHIBITOR
E-MAILS
2015 ATTENDEE E-MAIL
MARKETING CAMPAIGN
Space Renewal and Marketing
Programs including the Customer
Invitation Program, New Product Videos,
Exhibitor Webinars and more
EXHIBITOR EMAILS
EXHIBITOR EMAILS
Vision Expo West 2015
Amazon Survey Reminder EM
Deployed: 6/3/2015 (15 weeks out)
Subject Line: REMINDER: Please share your expectations - Vision Expo West 116 Customer Invitation Program EM
Deployed: 6/18/2015 (13 weeks out)
Subject Line: Customer Invitation Program is now LIVE! 117 New Product Video EM
Deployed: 6/27/2015 (12 weeks out)
Subject Line: New mobile way to stand out from the crowd 118 New Exhibitor Webinar - ALL NEW EM
Deployed: 7/7/2015 (10 weeks out)
Subject Line: Join us for our New Exhibitor Webinar 119 New Exhibitor Webinar - 2-5 Years EM
Deployed: 7/7/2015 (10 weeks out)
Subject Line: Join us for our New Exhibitor Webinar 120 Dedicated Marketing Programs EM
Deployed: 7/14/2015 (9 weeks out)
Subject Line: 4 Effective Programs to Market Your Company 121 Mike Annunziato’s Welcome EM
Deployed: 7/23/2015 (8 weeks out)
Subject Line: Meet your new Account Executive 122 Galleria Package EM
Deployed: 7/29/2015 (7 weeks out)
Subject Line: Galleria Booth Wall Package Deadline Extended 123 New Product Video & Marketing Programs EM
Deployed: 8/1/2015 (7 weeks out)
Subject Line: Add Mobile Video to Your Vision Expo Marketing 124 Reminder Galleria Package EM
Deployed: 8/5/2015 (6 weeks out)
Subject Line: Reminder: Book your booth design and décor 125 Save the Date - Eyewear & Accessories EM
Deployed: 8/17/2015 (4 weeks out)
Subject Line: Space Selection for Vision Expo West 2016 126
Save the Date - Lenses & Processing Technology/Medical & Scientific EM Deployed: 8/17/2015 (4 weeks out)
Subject Line: Space Selection for Vision Expo West 2016 127 Save the Date - Galleria EM
Deployed: 8/17/2015 (4 weeks out)
Subject Line: Space Selection for Vision Expo West 2016 128 Amazon Survey Winners EM
Deployed: 8/20/2015 (4 weeks out)
Subject Line: Congratulations on winning a $10 Amazon Gift Code 129 Reminder: Save the Date - Eyewear & Accessories EM
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Space Renewal for Vision Expo West 2016 130 Reminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Space Renewal for Vision Expo West 2016 131 Reminder: Save the Date - Galleria EM
Deployed: 8/25/2015 (3 weeks out)
Subject Line: Space Renewal for Vision Expo West 2016 132 New Exhibitor Party EM
Deployed: 9/9/2015 (1 week out)
Subject Line: Join us for the party of the year (and you’re the guest of honor) 133 Space Renewal - We Missed You EM
Deployed: 9/11/2015 (1 week out)
Subject Line: We missed you for Space Renewal 134 Visionaries EM
Deployed: 9/24/2015 (0 weeks out)
Subject Line: Post or Share a Comment with ECP’s in this New Social Community 135
116 117
Vision Expo West 2015
EXHIBITORAmazon Survey Reminder EM
Subject Line: REMINDER: Please share your expectations - Vision Expo West Total Sent: 3,816
Open Rate: 25.89%
Click-Through Rate: 1.99%
Vision Expo West 2015
EXHIBITORCustomer Invitation Program EM
Subject Line: Customer Invitation Program is now LIVE! Total Sent: 339
Open Rate: 48.97%
Click-Through Rate: 14.45%
Vision Expo West 2015
EXHIBITORNew Product Video EM
Subject Line: New mobile way to stand out from the crowd Total Sent: 245
Open Rate: 42.86%
Click-Through Rate: 6.12%
Vision Expo West 2015
EXHIBITORNew Exhibitor Webinar - ALL NEW Exhibitors EM
Subject Line: Join us for our New Exhibitor Webinar Total Sent: 46
Open Rate: 47.83%
Click-Through Rate: 9.00%
120 121
Vision Expo West 2015
EXHIBITORNew Exhibitor Webinar - 2-5 years EM
Subject Line: Join us for our New Exhibitor Webinar Total Sent: 133
Open Rate: 47.83%
Click-Through Rate: 8.40%
Vision Expo West 2015
EXHIBITORDedicated Marketing Program EM
Subject Line: 4 Effective Programs to Market Your Company Total Sent: 378
Open Rate: 35.45%
Click-Through Rate: 6.88%
Vision Expo West 2015
EXHIBITORMike Annunziato’s Welcome EM
Subject Line: Meet your new Account Executive Total Sent: 133
Open Rate: 58.65%
Click-Through Rate: 1.50%
Vision Expo West 2015
EXHIBITORGalleria Package EM
Subject Line: Galleria Booth Wall Package Deadline Extended Total Sent: 63
Open Rate: 58.73%
Click-Through Rate: 19.05%
124 125
Vision Expo West 2015
EXHIBITORNew Product Video & Marketing Programs EM
Subject Line: Add Mobile Video to Your Vision Expo Marketing Total Sent: 373
Open Rate: 36.46%
Click-Through Rate: 4.29%
Vision Expo West 2015
EXHIBITORReminder Galleria Package EM
Subject Line: Reminder: Book your booth design and décor Total Sent: 56
Open Rate: 48.21%
Click-Through Rate: 10.71%
Vision Expo West 2015
EXHIBITORSave the Date - Eyewear & Accessories EM
Subject Line: Space Selection for Vision Expo West 2016 Total Sent: 146
Open Rate: 56.16%
Click-Through Rate: 0.00%
Vision Expo West 2015
EXHIBITORSave the Date - Lenses & Processing Technology/Medical & Scientific EM
Subject Line: Space Selection for Vision Expo West 2016 Total Sent: 190
Open Rate: 59.47%
Click-Through Rate: 0.53%
128 129
Vision Expo West 2015
EXHIBITORSave the Date - Galleria EM
Subject Line: Space Selection for Vision Expo West 2016 Total Sent: 63
Open Rate: 50.79%
Click-Through Rate: 0.00%
Vision Expo West 2015
EXHIBITORAmazon Survey Winners EM
Subject Line: Congratulations on winning a $10 Amazon Gift Code Total Sent: 35
Open Rate: 80.00%
Click-Through Rate: 0.00%
Vision Expo West 2015
EXHIBITORReminder: Save the Date - Eyewear & Accessories EM
Subject Line: Reminder: Space Selection for Vision Expo West 2016 Total Sent: 138
Open Rate: 39.86%
Click-Through Rate: 3.62%
Vision Expo West 2015
EXHIBITORReminder: Save the Date - Lenses & Processing Technology/Medical & Scientific EM
Subject Line: Reminder: Space Selection for Vision Expo West 2016 Total Sent: 180
Open Rate: 39.44%
Click-Through Rate: 5.00%
132 133
Vision Expo West 2015
EXHIBITORReminder: Save the Date - Galleria EM
Subject Line: Reminder: Space Selection for Vision Expo West 2016 Total Sent: 58
Open Rate: 43.10%
Click-Through Rate: 0.00%
Vision Expo West 2015
EXHIBITORNew Exhibitor Party EM
Subject Line: Join us at the party of the year (and you’re the guest of honor) Total Sent: 95
Open Rate: 57.29%
Click-Through Rate: 12.63%
Vision Expo West 2015
EXHIBITORSpace Renewal - We Missed You EM
Subject Line: We missed you for Space Renewal Total Sent: 235
Open Rate: 51.06%
Click-Through Rate: 0.85%
Vision Expo West 2015
EXHIBITORVisionaries EM
Subject Line: Post or Share a Comment with ECP’s in this New Social Community Total Sent: 2,875
Open Rate: 32.20%
Click-Through Rate: 1.70%
136 137
EXHIBITOR NEWSLETTERS
2015 EXHIBITOR E-MAIL
MARKETING CAMPAIGN
Monthly e-newsletters to exhibitors
highlighting exhibitor services,
upcoming deadlines and
marketing programs
EXHIBITOR NEWSLETTERS
Vision Expo West 2015
June Newsletter
Deployed: 6/24/2015 (12 weeks out)
Subject Line: Important Exhibitor News - June Issue 138 July Newsletter
Deployed: 7/17/2015 (8 weeks out)
Subject Line: Important Exhibitor News - July Issue 139 August Newsletter
Deployed: 8/13/2015 (5 weeks out)
Subject Line: Important Exhibitor News - August Issue 140 September Newsletter
Deployed: 9/3/2015 (2 weeks out)
Vision Expo West 2015
EXHIBITORJune Newsletter
Subject Line: Important Exhibitor News - June Issue
Kirsten (Returning): Total Sent: 238 Open Rate: 49.16% Click-Through Rate: 8.40% Stacey (Returning): Total Sent: 60 Open Rate: 46.67% Click-Through Rate: 10.00% Stacey (New): Total Sent: 260 Open Rate: 61.67% Click-Through Rate: 13.33%
Vision Expo West 2015
EXHIBITORJuly Newsletter
Subject Line: Important Exhibitor News - July Issue
Stacey (New): Total Sent: 74 Open Rate: 48.65% Click-Through Rate: 9.46% Stacey (International): Total Sent: 22 Open Rate: 54.55% Click-Through Rate: 9.09% Stacey (Returning): Total Sent: 11 Open Rate: 63.64% Click-Through Rate: 9.09%
Kirsten (Returning, Erin):
Total Sent: 241 Open Rate: 40.25%
Click-Through Rate: 7.88%
Kirsten (Returning, Val):
Total Sent: 36 Open Rate: 50.00%
Click-Through Rate: 8.33%
140 141
Kirsten (Returning, Val):
Total Sent: 38 Open Rate: 36.84%
Click-Through Rate: 1.00%
Kirsten (Returning, Erin):
Total Sent: 250 Open Rate: 45.20%
Click-Through Rate: 10.40%
Stacey (New, Erin):
Total Sent: 60 Open Rate: 58.33%
Click-Through Rate: 13.33%
Stacey (New, Val):
Total Sent: 6 Open Rate: 33.33% Click-Through Rate: 0.00% Stacey (International): Total Sent: 20 Open Rate: 30.00% Click-Through Rate: 10.00%
Vision Expo West 2015
EXHIBITORSeptember Newsletter
Subject Line: Important Exhibitor News - September Issue
Vision Expo West 2015
EXHIBITORAugust Newsletter
Subject Line: Important Exhibitor News - August Issue
Kirsten (Returning, Val):
Total Sent: 38 Open Rate: 36.84%
Click-Through Rate: 2.63%
Kirsten (Returning, Erin):
Total Sent: 331 Open Rate: 48.34%
Click-Through Rate: 7.52%
Stacey (New, Erin):
Total Sent: 75 Open Rate: 50.67% Click-Through Rate: 4.00% Stacey (International): Total Sent: 22 Open Rate: 36.59% Click-Through Rate: 0.00% Deployed: 8/13/2015 Deployed: 9/03/2015
PROSPECTOR EMAILS
EXHIBITOR PROSPECTORS
2015 EXHIBITOR E-MAIL
MARKETING CAMPAIGN
Outreach to the Vision Expo West
prospect universe with the goal of
creating awareness and
generating new sales
Vision Expo West 2015
April Open Booth Space - Eyewear & Accessories EM Deployed: 4/15/2015 (22 weeks out)
Subject Line: Don’t wait, reserve your space for 2015! 144 April Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM
Deployed: 4/15/2015 (22 weeks out)
Subject Line: Don’t wait, reserve your space for 2015! 145 Infographic Prospector
Deployed: 6/2/2015 (15 weeks out)
Subject Line: There’s Still Time to Book Your Space for Vision Expo West 146 July Open Booth Space - Eyewear & Accessories EM
Deployed: 7/10/2015 (10 weeks out)
Subject Line: Don’t wait, reserve your space for 2015! 147 July Open Booth Space - Galleria EM
Deployed: 7/10/2015 (10 weeks out)
Subject Line: Don’t wait, reserve your space for 2015! 148 July Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM
Deployed: 7/10/2015 (10 weeks out)
Subject Line: Don’t wait, reserve your space for 2015! 149 OPTImum TAP EM
Deployed: 7/28/2015 (8 weeks out)
Subject Line: Reach these Key Buyers and Retailers in September 150 International Infographic EM
Deployed: 8/10/2015 (5 weeks out)
Subject Line: There’s Still Time to Book Your Space for Vision Expo West 151 Pie Chart Prospector EM
Deployed: 9/2/2015 (2 weeks out)
Subject Line: 2 weeks until Vision Expo West - There’s still time! 152 SILMO EM
Deployed: 9/15/2015 (0 weeks out)
144 145
Vision Expo West 2015
PROSPECTORApril Open Booth Space - Lenses & Processing Technology/Medical & Scientific EM
Subject Line: Don’t wait, reserve your space for 2015! Total Sent: 157
Open Rate: 28.03%
Click-Through Rate: 0.64%
Vision Expo West 2015
PROSPECTORApril Open Booth Space - Eyewear & Accessories EM
Subject Line: Don’t wait, reserve your space for 2015! Total Sent: 190
Open Rate: 30.00%
Click-Through Rate: 1.05%
Vision Expo West 2015
PROSPECTORJuly Open Booth Space - Eyewear & Accessories EM
Subject Line: Don’t wait, reserve your space for 2015! Total Sent: 154
Open Rate: 17.53%
Click-Through Rate: 2.60%
Vision Expo West 2015
PROSPECTORInfographic Prospector EM
Subject Line: There’s Still Time to Book Your Space for Vision Expo West Total Sent: 655
Open Rate: 25.34%
Click-Through Rate: 0.92%
148 149
Vision Expo West 2015
PROSPECTORJuly Open Booth Space - Medical & Scientific/Lenses & Processing Technology EM
Subject Line: Don’t wait, reserve your space for 2015! Total Sent: 61
Open Rate: 14.75%
Click-Through Rate: 0.00%
Vision Expo West 2015
PROSPECTORJuly Open Booth Space - Galleria EM
Subject Line: Don’t wait, reserve your space for 2015! Total Sent: 48
Open Rate: 25.00%
Click-Through Rate: 0.00%
Vision Expo West 2015
PROSPECTORInternational Infographic EM
Subject Line: There’s Still time to Book Your Space for Vision Expo West 2015 Total Sent: 159
Open Rate: 28.93%
Click-Through Rate: 3.15%
Vision Expo West 2015
PROSPECTOROPTImum TAP EM
Subject Line: Reach these Key Buyers and Retailers in September Total Sent: 820
Open Rate: 22.68%
Click-Through Rate: 0.24%
152 153
Vision Expo West 2015
PROSPECTORSILMO EM
Subject Line: Can we connect at SILMO? Total Sent: 621
Open Rate: 50.73%
Click-Through Rate: 3.70%
Vision Expo West 2015
PROSPECTORPie Chart Prospector EM
Subject Line: 2 weeks until Vision Expo West - There’s still time! Total Sent: 361
Open Rate: 18.28%
Click-Through Rate: 0.00%
VISION VOICE
Vision Voice 1 - June Issue Deployed: 6/29/2015
Subject Line: June Issue of the Vision Voice 156 Vision Voice 2 - July Issue
Deployed: 7/27/2015
Subject Line: July Issue of the Vision Voice 157 Vision Voice 3 - August Issue
Deployed: 8/31/2015
Subject Line: August Issue of the Vision Voice 158 Vision Voice 4 - September Issue
Deployed: 9/30/2015
Subject Line: September Issue of the Vision Voice 159
VISION VOICE
Vision Expo West 2015
2015 E-MAIL
MARKETING CAMPAIGN
Monthly e-newsletters delivering
insight in an easy-to-read format
156 157
Vision Expo West 2015
VISION VOICEVision Voice 2 - July Issue
Subject Line: July Issue of the Vision Voice
Total Sent: 50,058 Open Rate: 18.65%
Click-Through Rate: 1.26%
Vision Expo West 2015
VISION VOICEVision Voice 1 - June Issue
Subject Line: June Issue of the Vision Voice
Total Sent: 49,306 Open Rate: 18.21%
Click-Through Rate: 1.36%
Vision Expo West 2015
VISION VOICEVision Voice 4 - September Issue
Subject Line: September Issue of the Vision Voice
Total Sent: 46,303 Open Rate: 15.15%
Click-Through Rate: 0.50%
Vision Expo West 2015
VISION VOICEVision Voice 3 - August Issue
Subject Line: August Issue of the Vision Voice
Total Sent: 52,258 Open Rate: 18.36%
Click-Through Rate: 1.24%
160 161
2015 DIRECT MAIL
MARKETING CAMPAIGN
DM 1 - Save the Date Postcard
Mail Date: May 20, 2015 (16 weeks out) 162
DM 2 - Conference Education Brochure
Mail Date: July 8, 2015 (9 weeks out) 163
DM 3 - Attendee Prospector
Mail Date: July 22, 2015 (7 weeks out) 164
DM 4 - Last Chance Postcard
Mail Date: July 29, 2015 (6 weeks out) 165
DM 5 - Pre Show Planner
Mail Date: August 13, 2015 (4 weeks out) 166
DIRECT MAIL
Vision Expo West 2015
DIRECT MAILDM 1 - Save the Date Postcard
FREE Version:
Total Printed: 21,000 Total Sent: 21,094
Registrations: 306 Rate: 1.45%
Vision Expo West 2015
DIRECT MAIL DM 2 - Conference Brochure Total Printed: 30,000 Total Sent: 27,356 Registrations: 113 Mailed: 5/20/2015 Mailed: 7/08/2015 PAID Version: Total Printed: 21,000 Total Sent: 17, 397 Registrations: 7 Rate: 0.04%164 165
Vision Expo West 2015
DIRECT MAILDM 4 - Last Chance Postcard
Fashion:
Total Printed: 15,000 Total Sent: 15,030
Registrations: 73 Rate: 0.49%
Vision Expo West 2015
DIRECT MAIL DM 3 - Attendee Prospector Fashion: Total Printed: 40,000 Total Sent: 26,935 Registrations: 79 Rate: 0.29% Mailed: 7/22/2015 Mailed: 7/29/2015 Medical: Total Printed: 50,000 Total Sent: 12,784 Registrations: 41 Rate: 0.32% Medical: Total Printed: 15,000 Total Sent: 6,263 Registrations: 38 Rate: 0.61%Vision Expo West 2015
DIRECT MAILDM 5 - Pre Show Planner
Total Sent: 8,500
