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Mobile Sensing, BYOD and Big Data Analytics: New technologies for audience research in museums

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Figure

Figure 1:  Time-lapse animations of the track recorded by one of the participant families in the London Zoo study
Figure 2: Dwell time and related descriptive statistics associated with a user-defined region corresponding to the café area at the London Zoo
Figure 3: The heatmap created by analysis the track of a single family visit at the London Zoo
Figure 4: Visitor flow visualisation at the British Museum. The images were constructed using the open source Depthmap software (UCL Space Group 2010)
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