2017 International Conference on Information, Computer and Education Engineering (ICICEE 2017) ISBN: 978-1-60595-503-2
Analysis on Tourism Poverty Alleviation
Effection—Take Sichuan Xiling Snow
Mountain as an Example
Rong Jia
ABSTRACT: Poverty is particularly prominent in China. Seeking effective measures to alleviate poverty is a major problem faced in China. Tourism has played a significant role in promoting regional economic and social development. As a new pattern, tourism poverty alleviation has been widely applied in many regions of China. Taking Xiling Snow Mountain in Sichuan as an example, this paper discusses influence of tourism development on rural poverty alleviation in surrounding rural areas. First, to obtain relevant data through investigation, analysis impact of Xiling Snow Mountain development on Xiling town farmers out of poverty; Second, from the perspective of tourism economic influence area, evaluate influence of Xiling Snow Mountain development on poverty alleviation in Dayi county in the spatial scale.
KEY WORDS: Tourism poverty alleviation; Impact analysis; Sichuan area
Xiling Snow Mountain is located in Dayi County, Chengdu City, Sichuan Province, with an altitude of 2200 - 2400 meters, a total area of 375 square kilometers and only 95 kilometers away from Chengdu. Xiling Snow Mountain original forest coverage rate reached 90%, the scenic area has more than 6000 kinds of plants, including rare species of ginkgo, incense trees, Handkerchief trees and so on. All animal haunts the forest streams, including panda, golden monkey, wildebeest, monkey, leopard, Golden Rooster and other precious animals. Xiling Snow Mountain is a tridimensional air temperature zone. It has formed "Spring azalea appreciating, Summer cooling, Autumn leaves watching, Winter skiing" four seasons tourism pattern. Rich in tourism resources, Xiling Snow Mountain has unique advantages, high mountain weather clouds, sunrise, forest landscape, Jinshan buddha sunshine. The highest peak in the scenic is 5353 meters above sea level, which is the first peak in Chengdu. It stands in the sky and is covered with snow all
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year round. The Tang Dynasty poet Du Fu praised this, wrote "window containing Xiling Snow, Scene Wu Wanli ship", hence the name of Xiling Snow Mountain.
Xiling Snow Mountain were approved as a provincial scenic in August 1989 by Sichuan provincial, approved to Chinese key scenic area in 1994 by the State Council.Now,it is the world natural heritage, giant panda habitat, AAAA level scenic spots.Nearly 20 years of investing, developing and operating by Chengdu Xiling Snow Mountain Tourism Development Co. Ltd, especially equity transferred to Sichuan culture and tourism group in 2008, vigorously developing in 2009 and 2010,Xiling Snow Mountain has perfect supporting facilities, nearly 1 billion yuan assets .It has formed an annual reception capacity of 450 thousand visitors, annual output value of 80 to 100 million scenic spots. Xiling Snow Mountain has become a regional brand of Chengdu tourism industry. Villagers near the spots also have changed the face of poor and weak, going to comparatively well-off road rely on tourism income.
1.Analysis on Poverty Alleviation Effect of Xiling Town Villagers rely on Development of XiLing Snow Mountain
The author have got information and data needed for the study in-depth interview in Xiling Snow Mountain in January 2017.Now summarize as follows.
Xiling Town which located in Xiling Snow Mountain covers an area of 678 square kilometers. There are 6 administrative villages and 70 agricultural cooperatives, with a total population of 6123, of which 5960 are agricultural population. The average annual net income of farmers is only 1000 yuan in middle and late 90s of last century, the income is generally low. Development of Xiling Snow Mountain has a big impact on income of farmers in Xiling town, mainly reflected in two aspects.
1.1 Change Farmer's Income Source in Xiling Town and Other Town
Economic in Xiling town were mainly rely on coal in the past ,with opening and continuous development of Xiling Snow Mountain, farmer's income source began diversified in Xiling town and other surrounding town.
1.1.1 Income Sources of Tourist Reception
folk songs" into community cultural construction.In a word, tourist reception income has become the main source of farmers' income increase.
1.1.2 Ecological Characteristic Economic Income Source
Herbs, bamboo, plum become farmers' income sources in Xiling and other neighboring towns. TianGong Miao Town developed 20 thousand acres bamboo base, introducing the Southwest's largest bamboo plywood production enterprises— Sichuan LaiQing bamboo company, setting up a processing plant, processing and production green mountain wild herbs and bamboo shoots. Xie Yuan town developed eucommia tea, Chinese gingko tea relying on Xiling Ecos Corporation, Huaxi Medical University. Sanba town planted 22 thousand acres red plum, 4000 tons of fresh plum production, processing rate of 99%, of which more than 60% were exported to earn foreign exchange. The economy of Dayi has been reshuffling, ecological characteristic economy has gradually taken the lead in increasing peasants' income.
[image:3.612.149.452.329.418.2]1.2 Improve Income Level of Xiling Town Villagers
TABLE 1. XILING TOWN FARMERS ANNUAL PER CAPITA INCOME GROWTH DATA.
Year Per capita net income of the year in
Xiling Town Village(yuan)
Annual average growth rate
1999 3010 ——
2004 3585 3.82%
2009 5023 8.02%
2014 10035 19.96%
2016 11232 11.93%
(Source: Xiling Town People's Government)
Table 1 shows the annual per capita net income growth of Xiling town farmers from 1999 to 2016. In 1999, the annual per capita net income of farmers in XiLing town is 3010 yuan, rose to 3585 yuan in 2004, increased to 5023 yuan in 2009, increased to 10035 yuan in 2014, to 2016 maintaining steady growth. It can be seen that development of XiLing Snow Mountain has significant driving effect to improve Xiling town villagers' income. From table1, annual average growth rate of annual per capita net income of XiLing town farmers has been improved too. From 1999 to 2004, the average annual growth rate was only 3.82%, from 2004 and 2009, it increased to 8.02%,from 2009 to 2014, the rate increased to nearly 20%.
2. XiLing Snow Mountain Development Influence on Concept of XiLing Town Rural Tourism
With rapid development of Xiling Snow Mountain, the concept of Xiling town government in tourism industry has constantly changed. In March 2017, responsible person of Xiling town leaded many cadres to Guang Ming town, Pujiang Sichuan Province, Gan Xi town and PIDu District, learning advanced practices of rural tourism and rural pension.
“Sports ”position is from Xiling Snow Mountain's mountaineering in Spring, Summer, Autumn and skiing in Winter. At the same time, Xiling town government confirmed to achieve future Xiling town tourism industry from the following two aspects. Due to the limitation of space, the author only summarizes the measures related to development of Xiling Snow Mountain.
2.1 Perfect Supporting Facilities and Improve Rural Tourism Environment
Firstly, inviting professional company to organize "Xiling Town Overall Planning", "Xiling Snow Mountain Detailed Planning" and "Xiling Snow Mountain—Huashuiwan National Tourist Resort Planning". Secondly, speeding up to start "YunHua Valley" and other key projects.Thirdly, expecting to complete the Long Yun Lu (Dragon Village—YunHua Village) by the end of 2017.At the time, docking with the county departments actively, efforts to promote the construction of Qingxi Road, ChengWen Qiong expressway.
2.2 Accelerate Industrial Innovation and Improve Iural Iourism Quality
Firstly, playing key role in association of Xiling town farmhouse, standardize management and training, classify farmhouse standard fees, uniform clothing and service level. Secondly, excavate folk custom culture connotation, focus on creating some unique village in ShaPing village, GaoDian village and HuaShi village, develop self driving tourism, wild camping, passion rafting, boutique farm, sports and health, rehabilitation and recuperation in FeiShui village, YunHua village and so on.
3.Analysis on Impact of Poverty Alleviation in Dayi County
[image:4.612.97.503.458.599.2]Xiling Snow Mountain is the core source of tourism poverty alleviation. Facts have proved that development of Xiling Snow Mountain has also effectively promoted economic development of Dayi county. See table 2.
TABLE 2.NATIONAL ECONOMIC DATA INFORMATION TABLE OF DAYI COUNTY.
Year Total income of tourism
industry(billion yuan)
Agricultural income(billion yuan)
Third industry added value(billion yuan)
2008 7.14 33.72 28.58
2009 8.20 29.83 29.82
2010 8.98 32.94 36.10
2011 10.95 44.45 41.59
2012 18.65 47.96 50.09
2013 23.57 48.77 56.62
2014 27.57 51.63 64.39
2015 33.39 54.33 75.17
2016 37.69 58.66 84.34
(Source: Statistical bulletin of national economic and social development in Dayi from 2008 to 2016)
using EXCEL2013 to analysis correlation between tourism industry of Dayi and the other two variables, results are as follows.
TABLE 3. CORRELATION OF TOTAL TOURISM INCOME AND TOTAL AGNICULTURAL INCOME IN DAYI COUNTYT.
Total income of tourism industry(billion yuan) Agricultural income (billion yuan)
Total income of tourism
industry(billion yuan) 1
Agricultural income
(billion yuan) 0.887457408 1
TABLE 4 CORRELATION OF TOTAL TOURISM INCOME AND THIRD INDUSTRY ADDED VALUE IN DAYI COUNTYT
Total income of tourism industry(billion yuan) Third industry added value(billion yuan)
Total income of tourism
industry(billion yuan) 1
Third industry added
value(billion yuan) 0.969856762 1
From the above correlation analysis results, it can be seen that development of tourism industry in Dayi plays a leading role in agriculture and the third industry. Among them, Dayi county tourism development and the third industry development is the strongest correlation.
To sum up, development of Xiling Snow Mountain has strong tourism poverty alleviation effect on local villagers' income, also has a great impact on concept and direction of rural tourism industry of Xiling government, even the tourism economy, the agricultural economy and the third industry in Dayi County were influenced.
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