Advanced Management Program Managing Uncertainty September 20 24, 2014 November 15 19, 2014






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Advanced Management Program

Managing Uncertainty


September 20 – 24, 2014

November 15 – 19, 2014

AUC New Cairo

Recognized in the Financial Times ranking

for open-enrollment programs worldwide for


ADVANCED MANAGEMENT PROGRAM – MANAGING UNCERTAINTY In a highly competitive world that is globally connected, organizations need to shift gears to more effective and efficient ways that make them more agile. It has become critical in this ever-changing world for executives to act globally while considering all the factors affecting their organizations locally. Strategically, the right decisions in uncertain times can bring forth better results.

The School of Business Executive Education unit is offering the Advanced Management Program – Managing Uncertainty (AMP), which addresses how to manage an organization through uncertain times. It helps participants make a paradigm shift in order to define, weigh, manage and solve problems using an innovative method that can transform them into opportunities.


• Management of uncertainty and its associated risks with confidence and discipline

• Ability to make executive decisions and lead under any circumstances • Understanding of the various leadership models in the Arab region, and the value of leadership in an increasingly uncertain and globalized world

• A clear, practical understanding of marketing strategies and business analysis • In-depth knowledge of the key pillars of corporate governance and their importance in improving performance, particularly during times of uncertainty • A stronger foundation in decision making, attained through comprehensive local and international case studies

• Practical experience in integrating business disciplines, which is vital for managing uncertainty

• Peer interactions with a group of highly diverse and experienced professionals MODULES

This is a five-day integrated program, in which the use of computer-based simulation, group discussions, mini-lectures and group work is key. Participants have the opportunity to work on real business issues and test the results while considering the various complexities that affect decision making in uncertain times.

The Advanced Management Program focuses on a number of high-impact topics directly related to the effective management of uncertainty in an integrated manner. These include:

• Leadership: The objective of this module is for participants to learn how to develop a self-growth plan for effective professional transformation.


• Leading Change: Participants understand the dynamics of change and develop a change management plan for their respective organizations.

• Decision Making Risk Management: Participants familiarize themselves with how to develop a risk/opportunity matrix for their respective organizations.

• People Management: This module trains participants in utilizing human resources in the development of vibrant and responsive organizations.

• Marketing Strategy: Participants learn how to create a business analysis system in order to anticipate uncertainties and develop long-term contingency plans. • Corporate Governance: Participants learn the impact of corporate governance on organizational sustainability during times of change.

These modules are supported by local and international case studies and exercises, as well as a hands-on business simulation.


• Thinking strategically with a long-term focus • Integrating business functions

• Conducting business and competitive analyses

• Making sound decisions in a competitive environment • Forecasting and managing profits and cash flows



AUC faculty members involved in the program are a group of experienced professionals who bring with them a wealth of practical knowledge and theory, paving the way for participants to contextualize the knowledge gained during the course of the program and appropriately apply it in their own companies.

Ahmed Abdel Meguid, PhD, Syracuse University Associate Professor and Chair, Department of Accounting; Director, MBA Programs

Ahmed Tolba, PhD, The George Washington University Chair and Associate Professor, Department of Management

Ayman Ismail, PhD, Massachusetts Institute of Technology Assistant Professor and Abdul Latif Jameel Endowed

Chair of Entrepreneurship

Craig Wishart, PhD, Western Reserve University Assistant Professor, Department of Management

Hamed Shamma, PhD, The George Washington University Associate Professor of Marketing and BP Endowed Chair, Department of Management

Kevin O’Connell, MBA, Stanford University Program Academy Leader

Professor of Practice, Willard W. Brown Chair of International Business Leadership, and Associate Dean for Executive Education


Maha ElShinnawy, PhD, The Anderson School, University of California Professor, Department of Management

Maha Mourad, PhD, The University of Nottingham Assistant Professor, Department of Management

Mohamed Radwan, PhD, The School of Business and Entrepreneurship, Nova Southeastern University

Adjunct Professor, Department of Management

Mohga Badran, PhD, Stockholm University Professor, Department of Management

Sherif Rakabawy, PhD, Leipzig University Assistant Professor, Management of Information Systems



• African Development Bank • Al Ahram Beverages

• Arab Company for Ceramic Products • Arabiyya Lel Istithmaraat

• Commercial International Bank • Compass Egypt

• Consultant Trading Bureau

• DuPont Pioneer JV (Misr Pioneer Seed Co.) • EDITA

• EGYconcrete • Egyptian Exchange

• Egyptian Maintenance Company

• Egyptian Petrochemicals Holding Company • EGYTRANS

• EHAF Consulting Engineers / Hill-EHAF Joint Venture • El Hesni Textiles

• El-Sewedy Electric

• Emaar Misr for Development • Enterprise Consultancy Services • ERA for Urban Development • Franke Kitchen Systems Egypt • General Motors

• German-Arab Chamber of Industry and Commerce • Katara Hospitality

• Lundbeck

• Medlevant Shipping Co. • Nahdet El Mahrousa

• Nasser Institute Cancer Center • New Generation International School • Novo Nordisk Egypt

• Qatar National Bank Al Ahli • Raya Smart Buildings

• Société Arabe Internationale de Banque • Shell Egypt

• Small and Micro Enterprises Promotion Services • Sistrum for Advanced Technologies

• Social Fund for Development

• Six of October Development and Investment, • Specialized Engineering Contracting Company • Sun Rise for Trading and Investment

• Suntra Express • TITAN Group • United Ofoq



“Honestly, I can’t find suitable words to express how valuable the course was and how warm the atmosphere and all the AUC staff members were.”

Tarek Mostafa Fahmy, logistics manager, General Motors Egypt

“I personally benefited a great deal from this program.”

Shehab El Orabi, executive director of project controls, Sixth of October Development and Investment Company (SODIC)

“I commend you all for putting together such a good program and bringing high-caliber faculty into it. The organization was excellent, and I can honestly say that this is one of the few programs that I’ve attended in which punctuality was respected.”

Azza Kamel, chair, Alwan wa Awtar nongovernmental organization

“Attending the AMP program exceeded my expectations. It was a great journey into managing the uncertainty that we experience nowadays in the market.”

Mohamed Akila, board member, Sun Rise for Trading and Investment

“Joining the AMP program was really interesting on all levels. Thank you very much for your support and continuous help. I look forward to attending more programs at the School of Business Executive Education.”

Ayman Amer, procurement director, SODIC

“It was a very good program and a highly enjoyable week. The faculty members were excellent, combining theory and examples from real life and extracting the valid points from the different contributions made by the participants. The venue and management were outstanding, as were the two guest speakers.”

Mona Tork, Office of Human Resources department manager, United Ofoq

“The diversity in our team in terms of fields of work, experience and cultural backgrounds really enriched our experience. I will definitely apply what we learned.”



The AMP is designed for senior executives, general managers, managing directors, chief executive officers, vice presidents, principals of small and medium-size firms, as well as entrepreneurs and owners of small companies with growth potential. Participants should have at least eight years of work experience.


The School of Business Executive Education unit awards a certificate upon the successful completion of the program. Participants must have attended at least 80 percent of the program to receive the certificate.


The program will be held at AUC New Cairo, a 260-acre, world-class facility that offers a stimulating learning environment for the School of Business Executive Education programs.


The AMP provides participants with extensive hands-on experience. The School of Business Executive Education unit invites top business executive leaders as guest speakers to address participants and share their experiences and knowledge with the group.


The 2014 tuition fees for the Advanced Management Program – Managing Uncertainty are LE 12,500. This includes total tuition costs, meals, materials and the certificate. Accommodation is not included.


The online application is available at

All applications are reviewed by an admissions committee, which seeks applicants who have management responsibilities with diverse skills and experience. In choosing executives with demonstrated promise, the committee takes into account the candidate’s organizational level, managerial experience, career goals and ability to contribute to the program. The committee may request an interview as part of the admission process.

School of Business Executive Education The American University in Cairo tel 20.2.2615.3302

mobile 2.012.7381.5065 fax 20.2.2797.4915





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