112.6m 50.1% 49.9% A2P SMS MESSAGING WHOLESALE MARKET SPECIAL GERMANY MOBILE SUBSCRIBERS. Mobile Market germany MARKET SHARE

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A2P SMS MESSAGING

WHOLESALE MARKET SPECIAL GERMANY

Mobile Market germany

TELEKOM GERMANY

(T-MOBILE BRAND)

VODAFONE TELEFÓNICA GERMANY

(O2 & E-PLUS BRANDS)

Source: Juniper Research, April 2015

Source: DIMOCO & Juniper Research White Paper , 2015

MOBILE

SUBSCRIBERS

112.6m

SMARTPHONES vs. FEATURE PHONES

MARKET SHARE

35% 28% 37%

49.9%

FEATURE PHONES

50.1%

SMARTPHONES

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POTENTIAL MARKETS

LOW SHARE AND HIGH GROWTH RATE

FOCUS MARKETS

HIGH SHARE AND HIGH GROWTH RATE

LAGGARD MARKETS

LOW SHARE AND LOW GROWTH RATE

A2P & P2A SMS TRAFFIC CLUSTER

45%

12%

40%

GERMANY

20%

A2P & P2A SMS TRAFFIC SHARE IN TOTAL

GR O WTH R A TE 2013 vs. 2012 MATURE MARKETS HIGH SHARE AND LOW

GROWTH RATE

HIGH SHARE & LOW GROWTH RATE (MATURE MARKETS)

GERMANY BELONGS TO THE MATURE MARKETS CLUSTER. AS THE NAME SIGNIFIES,

THE CONTRIBUTION OF A2P TRAFFIC FOR THIS MARKET IS ABOVE THE WORLDWIDE

AVERAGE. HOWEVER, GERMANY SAW A LOWER THAN AVERAGE GROWTH RATE IN

TERMS OF A2P TRAFFIC, SUGGESTING A CERTAIN LEVEL OF MARKET MATURITY,

GIVEN THE VARIETY OF SERVICES CURRENTLY AVAILABLE.

Source: Portio Research “Mobile Messaging Futures 2014 – 2018”, 8th Edition

A2P & P2A SMS

SENT IN 2013

11.4bn

A2P SMS Market Germany

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A2P SMS MARKET WORLDWIDE

A2P & P2A SMS TRAFFIC - WORLDWIDE (IN BILLIONS, 2011-2018F)

A2P & P2A SMS TRAFFIC - REGIONAL (IN BILLIONS, 2011-2018F)

SMS

TR

AFFIC (IN BILLIONS)

“WITH THE INCREASING FOCUS ON MOBILE BANKING, MOBILE PAYMENTS AND

MOBILE HEALTH ETC., WE BELIEVE THAT THE CONTRIBUTION OF THE A2P CATEGORY

WILL INCREASE OVER THE NEXT FIVE YEARS. ACCORDING TO OUR FORECASTS, ONE

QUARTER OF ALL SMS MESSAGES WILL EITHER ORIGINATE FROM OR TERMINATE

AT AN APPLICATION SERVER BY THE END OF 2018.”

Source: Portio Research “Mobile Messaging Futures 2014 – 2018”, 8th Edition

2013 2012 2011 2014F 2015F 2016F 2017F 2018F F - Forecasted

1,174

1,315

1,436

1,540

1,625

1,688

1,733

1,762

Region

SMS TRAFFIC (IN BILLIONS)

2011 2012 2013 2014F 2015F 2016F 2017F 2018F

Europe 154 172 185 199 210 218 224 228

Asia Pacific 490 525 565 598 625 644 656 665

North America 453 506 548 582 609 627 638 641

Latin America 52 74 88 103 116 128 139 147

Middle East & Africa 24 38 50 58 65 71 76 81

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A2P SMS MESSAGING – KEY DRIVERS

A2P SMS MESSAGING – FEATURES

WITH DIMOCO’s 0-HOP CONNECTION TO ALL MOBILE NETWORK OPERATORS

IN GERMANY AGGREGATORS PROFIT FROM:

“IT’S ALL ABOUT QUALITY AND REACH ON THE SMS WHOLESALE MARKET.

THANKS TO DIMOCO’s POSITION IN THE GERMAN MARKET — WE OFFER BOTH,”

GERALD TAUCHNER, DIMOCO PRESIDENT & CEO.

Reach

With a reach of 112.6 million mobile subscribers, DIMOCO covers the entire SMS market potential in Germany.

Time

Short latency & high throughput rates ensure companies a fast SMS delivery within seconds.

Quality

DIMOCO takes care that SMSs are delivered to the right user in the right mobile network and with high quality.

Service

With more than 15 years’ experience, DIMOCO has a proven track record of large volume messaging projects.

1 API

Fast and simple integration via DIMOCO’s HTTP or SMPP API.

MNP support

DIMOCO supports mobile network portability on the German market and is able to deliver SMSs also to ported numbers.

Sender IDs

Free alphanumeric and fixed short codes are available on the German market.

Delivery report (DLR)

Confirms whether message has been successfully delivered.

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A2P SMS MESSAGING – USE CASES

• INFORMATION UPDATES • TRANSACTION ALERTS • OVERDUE ACCOUNT NOTIFICATIONS • PAYMENT NOTIFICATIONS • FRAUD ALERTS • DEPOSIT ALERTS • ACCOUNT BALANCE • ORDER/SHIPMENT INFORMATION • DELIVERY NOTIFICATIONS • PRODUCT RECALLS • ORDER CONFIRMATIONS

• CUSTOMER SERVICE FOLLOW-UP • MARKETING MESSAGES • PASSWORD RESETS • REMOTE SERVICE • TECH SUPPORT • APPOINTMENT REMINDERS • SPECIAL OFFERS

FINANCIAL

SERVICES

RETAILERS

VARIOUS

TOP INDUSTRIES

TOP USE CASES

2FA (2-FACTOR-AUTHENTICATION) WEB

Name John Surname Mobile Your registration code is: 2629

Enter registration code

Log in 2629 Doe +1234 56 789

2-WAY COMMUNICATION

SERVICE

NOTIFICATION

CONFIRMATION

PROMO

Order number: 2303. Ready to be delivered on 26.08. Reply A 11am, B 1pm, C 6pm. Order number: 2303 to be delivered on 26.08 @6pm.

Thanks for subscribing! Receive 10% discount at the counter. C Send PROMO to “55515” and receive a 10% discount

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Mobile messaging is the mother term for sending and/or receiving messages on the mobile phone. Text messages can be sent from an application to a person and vice versa, from person to person and from machines to machines. Technically speaking, mobile messaging summarizes various kinds of messaging services, such as binary SMS, flash SMS, SMS and so on.

what is mobile messaging?

sources

Founded in 2000 as one of the pioneers in the mobile industry and one of the first companies technically connecting to mobile network operators, DIMOCO is a leading mobile messaging and carrier billing provider in Europe today. Aggregators and corporate business customers get the opportunity to process their SMS messages worldwide as well as to bill their goods and services via mobile phone bill in Europe.

With its direct connections to mobile network operators and its extensive market knowledge, DIMOCO makes an important contribution by providing quality awareness and quality products on the mobile messaging and on the carrier billing market. Information and education are some of DIMOCO’s main objectives and the impetus for providing a broad range of publications which are well-supported by leading market research companies, such as Juniper Research and Portio Research.

about dimoco

Thanks to DIMOCO’s direct connections the company is also a partner for other mobile messaging providers. Mobile messaging in the wholesale business means that these providers get connected to the DIMOCO Mobile Messaging hub to process their SMS traffic through the DIMOCO gateway.

What does Mobile Messaging In the Wholesale

Market mean?

DIMOCO and Juniper Research white paper: “The future of Carrier Billing in Europe” (2015) Portio Research “Mobile Messaging Futures 2014 – 2018”, 8th Edition

Juniper Research (April 2015)

DIMOCO Germany fact sheet (August 2015)

DIMOCO contact

T: +43 1 33 66 888-0 E: hello@dimoco.eu W: www.dimoco.eu

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