LGBT LGBT 2014 SPONSORSHIP PROSPECTUS DIVERSITY SHOW ME THE BUSINESS CASE

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2014

SPONSORSHIP PROSPECTUS

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OUT NOW: LEADERSHIP

Out Now is the global LGBT marketing specialist. For over two decades our clients have reaped the results of our Next Level Thinking to take their campaigns and strategies to market–leadership positions. Out Now constantly delivers what’s next in LGBT marketing for our clients.

WORLD’S BEST

LGBT consumer insights

B2B networking

Marketing experience

Research

"Out Now's experience in delivering research into

this market, and analysing the data and outcomes, has given us fantastic insight and is pivotal in our market–leading approach."

Strategy

"Your insights and proactive help with the

development of the programme and launch logistics have been invaluable."

Communications

"Out Now’s output has proved to be of a very high

standard; executions have been on time and within budgets and day–to–day communications have been exemplary."

Training

"With the advantages of this innovative learning

programme, staff are able to deliver superior service to our lesbian and gay visitors."

Val Thorpe

Diversity & Inclusion Manager Lloyds Banking Group

Lucinda Khun

New Products Manager Merck Sharp & Dohme

Ralf Ostendorf Sales Director

Berlin Tourismus & Kongress

More information?

Visit www.OutNowConsulting.com Jeanette Schuchmann

Deputy Director

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Diversity Leadership.

In 2014, Out Now Global is releasing the first ever Business Case data showing the financial

impacts from implementation of effective Diversity & Inclusion policies related to lesbian,

gay, bisexual and transgender – LGBT – employees from ten countries globally.

The metrics contained in this truly groundbreaking report are achieved from insights

delivered by the world’s largest ever LGBT research initiative - LGBT2020.

For example, the report will reveal savings measured by the LGBT2020 study which reach as

much as £2.7 million annually for larger businesses employing around 15,000 people. Even

smaller companies stand to save around £90,000 per year by introducing measures to

ensure LGBT staff do not quit due to homophobic working conditions.

This document is your invitation to become part of this historic work.

We hope you will join us as we bring this innovative new research analysis to the world.

Warm regards

Ian Johnson

Founder & CEO

Out Now

http://www.OutNowConsulting.com

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"The experience of an LGBT

person in the liberal enclaves of

London or New York is the

exception rather than the rule.

By mapping the different

experiences of LGBT minorities

around the world, Out Now's

LGBT2020 research initiative

will make an important

contribution to the campaign

for worldwide acceptance and

inclusion."

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© 2014 Out Now. All data, concepts, text & other content subject to all applicable intellectual property rights for the world.

Better insights. Better outcomes.

Out Now is the world’s leading global LGBT consulting business and works for more leading organisations in more markets than any other business of its type in the world.

Established in 1992 in Australia, the firm has expanded and in 2014 – its 23rd year of operations – now connects business with LGBT people living in more than twenty key markets globally.

Clients of the firm during this time include many of the world’s most significant brands such as IBM, Aviva Insurance, Volvo, Toyota, Lufthansa German Airlines, Hilton Hotels, Turespaña, German National Tourist Office, National Australia Bank, Lloyds Banking Group, Citigroup and Barclays. The firm works in five areas: research, strategy, training, communications and B2B networking.

In 2009 Out Now commenced work on what has grown to become the world’s most expansive global LGBT research study – LGBT2020. LGBT2020 has, in just under five years, reached 100,000 LGBT respondents, with surveys undertaken in twelve languages (including English, Turkish, Polish, Japanese, Korean, Hebrew, German, Spanish, French, Dutch and more).

The LGBT2020 initiative from Out Now is recognised widely as the most important and ongoing global LGBT research study. It is consistently quoted in global media as a definitive reference source.

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"There is no other LGBT

agency like Out Now. Their

quality and scope of work in

delivering solutions in areas as

diverse as communications,

strategy, training and

research is without equal,

anywhere in the world."

... Ralf Ostendorf,

Sales Director, visitBerlin

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S A M P L E Q U E S T I O N - P R E L I M I N A R Y D A T A F R O M U K S A M P L E Q : T H I S I S A G R E A T P L A C E T O W O R K

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Key research areas included in this industry leadership report

Countries included - US, Canada, UK, France, Germany, Italy, Brazil, Mexico, India, Australia ✓

How out people are at work ✓

Fear of promotion prospects being harmed by coming out ✓ Extent of harassment at work ✓

Extent to which D&I policies matter to respondents ✓

Correlation between how out people are with their commitment to current role and employer ✓ Highest levels of education attained ✓

Area of work – are respondents working as managers/professionals, trades, sales, other ✓ ‘Worker’s Voices’ – actual examples of worker experiences relevant to D&I professionals ✓ Optional inclusion of customised variable analysis ✓

Measuring the Business Case for effective D&I policies for LGBT staff✓

"As sponsors of the

LGBT2020 research

study in the UK,

Lloyds Banking Group

relied upon the expertise

of Out Now when

looking to gain insight

and knowledge.”

... Val Thorpe, Manager

– Diversity & Inclusion,

Lloyds Banking Group

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S A M P L E Q U E S T I O N - P R E L I M I N A R Y D A T A F R O M U K S A M P L E Q : I ' M T H I N K I N G O F L E A V I N G T H I S J O B I N T H E F U T U R E

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© 2014 Out Now. All data, concepts, text & other content subject to all applicable intellectual property rights for the world.

Next Level Effectiveness

In 2014, LGBT2020 research focuses on measurement of the business case for workplace diversity for LGBT people. These new findings will feature in the

LGBT Diversity – Show Me The Business Case report which will be released in

October 2014.

From October 2014, the ‘LGBT Diversity – Show Me The Business Case’ report will be made available online, completely free–of–charge – to increase industry awareness of this important information.

This dramatically extends the impacts this groundbreaking work can have on a wide range of community stakeholders including government, business and NGOs.

Sponsors can expect substantial strategic benefits from becoming involved with this unprecedented research.

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“Out Now have brought an invaluable

depth of experience and understanding of

the LGBT community to our activities and

their knowledge of this community is

unique. Out Now have proved to be

pivotal in this market-leading approach.

They worked to tight deadlines and

quickly built trust and positive

relationships with multiple stakeholders.”

... Val Thorpe, Manager – Diversity &

Inclusion, Lloyds Banking Group

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The situation for LGBT people at my place of work is perfect - zero homophobia There is a low level of occasional homophobic language or attitudes at my work I regularly see or hear homophobic language or attitudes at my work

There are frequent homophobic problems at my work

S A M P L E Q U E S T I O N - P R E L I M I N A R Y D A T A F R O M U K S A M P L E Q : P L E A S E S E L E C T O N E O P T I O N T H A T B E S T A P P L I E S F O R Y O U

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How the report will be distributed

Out Now’s LGBT2020 report LGBT Diversity – Show Me the Business Case for 2014 will be direct–distributed through various means to HR and Marketing professionals across a wide range of industries and channels globally.

Directly mailed to over 4,000 opted-in business contacts of individuals who are interested in Diversity in the workplace

Distributed globally in partnership with leading advocacy organisations including Out & Equal, Human Rights Campaign, Workplace Pride and StartOut

Results and comment to be published in Huffington Post Gay Voices Published results in leading LGBT media globally

Advertised for download via dedicated pay per click online campaign

Full results presented to delegates at the Out & Equal conference, November 2014, San Francisco, USA

In addition the report will be distributed via newswires to mainstream media publications as well as relevant trade titles, and will also include key takeouts from the results.

The full report will be available as a free download – in full – from October 2014.

Many mainstream journalists have previously published articles pertaining to LGBT2020 research. These have included, the Guardian, the Telegraph, the Drum, Marketing Week, MSNBC, the New York Times, BBC–TV, NBC News – and many more.

Direct–targeted to: HR professionals,

C–suite, Diversity managers

Online distribution, free–to–download

Extensive media PR and advertising

activities program

Opportunities for logo placement, and

spokespeople sources from sponsors

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© 2014 Out Now. All data, concepts, text & other content subject to all applicable intellectual property rights for the world.

LGBT Diversity – Show Me The Business Case

Preliminary findings from LGBT2020 research data in the LGBT Diversity – Show Me The Business Case report have been presented at a seminar for MPs and business leaders at the UK Parliament in April 2014; and is featured in Lord Browne of Madingley – former Chief Executive Officer of BP’s new book, The Glass Closet released May 2014.

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Sponsorship benefits

Companies that wish to support the launch of this research can do so at varying levels, according to their requirements. Research sponsors will receive:

Allies USD$2.5k / GBP£1.5k

Relevant featured logo prominence in front of report and on report website Leaders USD$5k / GBP£3k

As above

+ Image and direct quote from nominated company spokesperson to be included in report and on website + Featured company quote in one Huffington Post Gay Voices blog

+ Company name included in all PR releases

+ Right to use the data for company’s own PR purposes, internal and external (agreed credit required) Partners USD$10k / GBP£6k

As above

+ Company quote included in all PR releases

+ Dedicated Partner page on report website including external links to own website + Global sponsor status for LGBT2020 research for 2015 (up to 30 countries)

+ Company logo featured during presentation at Out & Equal convention, November 2014, San Francisco + One country Corporate Benchmark Audit comparing national averages to company’s own LGBT workforce Optional extra pay-per-click campaigns (cost+) Google, Facebook, NGOs, LinkedIn available by negotiation

For more details and to book your sponsorship package contact: Steadcross Solutions – dean.clayton@steadcross.com

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