Innovative Start- ups according to D.L. n. 179/2012 REQUESTED INFORMATION ACCORDING TO ART. 25, COMMI 12 (info) e 11 (website) BEINTOO S.p.A.

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25/12.a)   Date  of  Incorporation   20th  of  January  2011   25/12.a)   Place  of  Incorporation   Milan  

25/12.a)   Notary’s  Name   Enrico  Lainati   25/12.a)   Notary’s  Address   Milan,  via  Cusani  1  

25/12.b)   Headquarters’  Address   Milan,  Corso  di  Porta  Romana  68   25/12.b)   Secondary  Offices   -­‐-­‐-­‐  

25/12.c)   Company  Purpose   The   company   purpose   includes   the   following   activities:  

-­‐   the   development,   the   planning,   the   commercialisation  and  provision  of  software  related   services,   that   through   the   use   of   algorithms   able   to   optimize  assigned  goods  based  on  the  knowledge  of   the   user   profile   and/or   his   geographical   location,   allow  web  and  mobile  application  developers  to  earn   (according  to  the  generated  traffic)  in  an  innovative   way  thanks  to  technics  characterised  by  the  product   placement  of  sponsored  virtual  goods  and  the  use  of   coupons  that  are  distributed  as  rewards  to  the  users;   -­‐   the   development   of   internet   communities   and   social   network   with   the   intention   to   allow   users   to   interact  on  proprietary  platforms,  with  rewards  and   with  their  favourite  apps;  

-­‐   the   creation   services   provision   to   advertisers,   through   proprietary   platforms,   of   promotional   campaigns   for   the   sale   of   their   own   products   with   new  innovative  forms  of  not  invasive  advertisement   that   are   integrated   in   the   user   experience   of   web   and/or  mobile  of  each  application;  the  planning,  the   development,   the   commercialisation   and   the   provision   of   hardware,   software   and   services   of   “virtual   coins”   addressed   to   web   and   mobile   application   developers,   to   website   managers   and   advertisers   who   are   interested   in   promoting   their   own  products.  The  “virtual  coin”  services  that  can  be   developed   include   platforms   able   to   convert   from   “virtual   coin”   to   real   products   through   the   development  of  agreements  with  advertisers  and/or   finance   corporations   as   credit   card   companies   and   financial  institutions;  

-­‐   the   planning,   the   development,   the   commercialisation   and   provision   of   hardware,   software   and   couponing   services   and   mobile   couponing   able   to   produce   coupons   that   can   be   analysed  by  bar  coding  technologies  or  mobile  close   distance  interaction  technologies;  

-­‐   the   planning,   the   development,   the   commercialisation   and   provision   of   hardware,  

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software     and   electronic   payment   services   also   through  mobile  technology;  

-­‐  the  consulting  activity  relative  to  technology  in  the   online  advertising  field;  

-­‐   the   planning,   the   development,   the   commercialisation   and   provision   of   hardware,   software   and   digital   marketing   a   internet   management    services;  

-­‐   the   planning,   the   development,   the   commercialisation   and   provision   of   hardware,   software   and   services   that   include   text   analysis   of   electronic   documents   on   the   internet   and   the   analysis  of  data  relative  to  user  activity  on  web  and   mobile  applications  and  more  in  general  on  websites;   -­‐   the   planning,   the   development,   the   commercialisation   and   provision   of   hardware,   software  and  services  that  can  be  provided  through   web  and  mobile  applications  and  websites;  

-­‐   the   planning,   the   development,   the   commercialisation   and   provision   of   hardware,   software  and  internet  content  research  services;   -­‐   the   planning   and   the   development   of   web   and   mobile   applications,   websites   with   proprietary   contents;  

-­‐   brokering   activity   aimed   at   the   collection   of   internet  advertising;  

The  company  is  able  to  engage  in  investment  or   property  transactions  and  financial  operations  that   are  necessary  and  connected  with  the  company   purpose  in  both  Italy  and  abroad.    

The   company   is   able   to   provide   profit-­‐sharing,   or   acquire   shares   and   stocks   in   companies   and   corporations   within   the   same   or   similar   company   purpose  (not  as  prevalent  activity).  

  25/12.d)   Description  of  the  Business  

Activity   The   company   develops   a   cross-­‐brand   loyalty  program   that   proposes   a   complete   set   of   instruments  of  gamification  and  engagement  to  firms   and  apps  of  every  kind.  

Beintoo  provides  real  value  to  the  user  to  reward  his   participation,   and   it   does   this   through   the   distribution  of  a  virtual  coin  called  “Bedollar”  that  is   used   to   obtain   exclusive   rewards   and   offers   in   the   real   world.   Thus,   the   aim   is   to   obtain   a   new   economic  system  where  the  users  receive  real  value   from   their   everyday   activity   and   their   interaction  

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with  brands.  

The   company   activity   is   carried   out   in   Beintoo   Headquarters   in   Milan   and   through   its   subsidiary   Beintoo  Inc.  located  in  New  York  (US).  

The   company   owns   a   client   portfolio   with   over   400   million  users  all  over  the  world.  

The   research   and   development   is   characterised   by   the  following  activities:  

-­‐  creation  and  maintenance  of  a  server-­‐side  platform   and  different  user  interfaces,  as  for  example:  mobile   applications,   websites   and   codes   necessary   to   use   our  services  (desktop  and  mobile  SDK);  

-­‐   development   of   a   platform   that   provides   advertising  services;  

-­‐   analysis   and   implementation   of   algorithms   for   the   optimization,   and   profiling   in   order   to   provide   high   value  loyalty  programs.  

In   terms   of   value,   the   expenses   related   to   the   research  and  development  activities  have  been  equal   to   239’000   Euros   in   2011,   and   equal   to   704’200   euros  in  2012.  

25/12.e)   List  of  Partners   1. Tomarchio   Antonio,   n.   31.544   class   A   shares   equal  to  the  unitary  face  value  of  1,00  Euro;   2. Privitera   Filippo,   n.   17.201   class   A   shares   equal  

to  the  unitary  face  value  of  1,00  Euro;  

3. Ferrara  Walter,  n.  3.525  class  A  shares  equal  to   the  unitary  face  value  of  1,00  Euro;  

4. Atom  Investments  srls,  n.  10.849  class  A  shares   equal  to  the  unitary  face  value  of  1,00  Euro;   5. Nespoli  William,  n.  2.474  class  A  shares  equal  to  

the  unitary  face  value  of  1,00  Euro;  

6. D’Antonio   Vincenzo,   n.   10.421   class   B   shares   equal  to  the  unitary  face  value  of  1,00  Euro;   7. D’Antonio   Giuseppe,   n.   3.367   class   B   shares  

equal  to  the  unitary  face  value  of  1,00  Euro;   8. D’Antonio  Marco,    n.  3.342  class  B  shares  equal  

to  the  unitary  face  value  of  1,00  Euro;  

9. Lunardi  Stefano,  n.  2.987  class  B  shares  equal  to   the  unitary  face  value  of  1,00  Euro;  

10. Burnett  Michael,  n.  2.422  class  B  shares  equal  to   the  unitary  face  value  of  1,00  Euro;  

11. Zauli  Silvia,  n.  6.016  class  B  shares  equal  to  the   unitary  face  value  of  1,00  Euro;  

12. Innogest  SGR  S.p.A.  in  the  name  and  on   behalf   of   Fondo   Innogest   Capital,   n.   42.323   class   C-­‐1   shares  equal  to  the  unitary  face  value  of  1,00.   13.  TLcom   II   Holding   S.à.r.l.,   n.   44.839   class   C-­‐2  

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shares   equal   to   the   unitary   face   value   of   1,00   Euro;  

14. Halfbrick   International   Holdings   PTY   Ltd,   n.   23.874   class   D   shares   equal   to   the   unitary   face   value  of  1,00  Euro.  

25/12.f)   List  of  subsidiary  

companies   Beintoo   Inc.,   US   company   founded   on   the   21

st   of  

November   2011,   located   in   1441   Broadway,   New   York  (USA),  corporation  stock  Usd  1,00.  

25/12.g)   Partners’  Level  of  

Education     1. Antonio   Tomarchio,   Master’s   Degree     in  Mathematical   Engineering,   professional   experience:   Dada   (Head   of   product),   Beintoo   (Ceo);  

2. Filippo   Privitera,   Master’s   Degree   Electronic   Engineering,   professional   experience:   Dada   (Head  of  R&D),  Beintoo  (CTO);  

3. Walter   Ferrara,   Master’s   Degree   in   Computer   Science,   professional   experience:   Dada(Developer),  Beintoo  (Director  of  Platform);   4. William   Nespoli,   Master’s   Degree   in   Computer  

Science   Engineering,   professional   experience:   Dada(Developer),  Beintoo(Project  Manager);   5. Vincenzo   D’Antonio,   high   school   degree,  

professional   experience:   Ceo   of   a   quoted   electronic  company;  

6. Giuseppe   D’Antonio,   Master’s   Degree   in   Engineering   at   Purdue   University   (USA),   MBA   INSEAD,   professional   experience:   Ceo,   internet   entrepreneur,  tech  passionate,  investor/advisor;   7. Marco  D’Antonio,  Master’s  Degree  in  Economics,  

professional   experience   in   communication,   design  and  advertising;  

8. Stefano   Lunardi,   Master’s   Degree   in   Economics,   professional   experience   as   accountant   and   consultant,   business   administrator,   president   In   different  companies;  

9. Michael  Burnett,  MBA  in  Finance  and  Corporate   Strategy   at   London   University,   Bcs   in   Business   Administration   at   University   of   South   California,   professional   experience   as   responsible   for   investments  in  digital  media  and  technology;   10. Zauli   Silvia,   Master’s   Degree   in   Pharmacy,  

professional  experience  in  the  medicine  field.     25/12.g)   Associates’  Level  of  

Education   Simone  Fiore,  Master’s  Degree  in  Computer  Science.  Davide  Cazzaniga,  Master’s  Degree  in  Mathematics  .   Eleonora   Dani,   Master’s   Degree   in   Communication   Design.  

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Giuseppe   Piazzese,   Master’s   Degree   in   Computer   Science  Engineering.  

Laura   D’Alessio,   Master’s   Degree   in   Communication   Design.  

Zsuzsa   Vadasz,   Master’s   Degree   in   Marketing   management.  

Nikolova   Boyana,   Master’s   Degree   in   Marketing   Management.  

Antonio  Gifuni,  High  School  degree  in  Electronics  and   Telecommunications.  

Mariya   Katernyak,   Master’s   Degree   in   Economics   of   Media.  

Giacomo  Baioni,  Master’s  Degree  in  Social  Sciences.   Martina   Berti,   High   School   Diploma   in   Firm   Consultant.  

Ciara  Brady,  Master’s  Degree  in  Languages.  

Francesco   Guglielmino,   Master’s   Degree   in   Management  Engineering.  

Hu  Bixiao,  Master’s  Degree  in  Civil  Engineering.   Parastaev   Aleksandr,   Master’s   Degree   in   Management  Engineering.  

Boncoddo   Gian   Mario,   Master’s   Degree   in   Economics.  

Ghisolfi   Paolo,   Master’s   Degree   in   Management   Engineering.  

Casotto   Thomas,   Master’s   Degree   in   PR   and   Advertising.  

Guarino   Lucia,   Master’s   Degree   in   Languages   for   Communications.  

Toietta  Lucia,  Master’s  Degree  in  Literature  

Ulisse  Andrea,  Master’s  Degree  in  Computer  Science.   Varalda  Astrid,  Master’s  Degree  in  Law.  

Edoardo   Esposito,   Master’s   Degree   in   Computer   Science.  

Iliev  Stanislav  Ivanov,  Master’s  Degree  in  Economics   and  Management  of  Innovation  and  Technology.   Rusconi   Andrea,   Master’s   Degree   in   Computer   Science.  

Marcon  Lorenzo,  Master’s  Degree  in  IT.  

Walter   Ferrara,   Master’s   Degree   in   Computer   Science.  

Nespoli   William,   Master’s   Degree   in   Computer   Science.  

Dario   Caiazzo,   Master’s   Degree   in   Communication   and  Mass  Media.  

Enrico  Rinero,  Master’s  Degree  in  Management  and   E-­‐Business  Technology.  

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Fabio   Cacciatore,   Master’s   Degree   in   Advertising   Techniques.  

25/12.h)   Relations  with  Incubators   -­‐-­‐-­‐  

25/12.h)   Relations  with  Investors   Innogest   SGR   S.p.A.,   Italian   company,   founded   in   21.1.2005,   located   in   Turin,   Corso   Gallileo   Ferraris   64,  tax  code  and  registration  number  (Registro  Delle   Imprese  di  Torino)  09050910018,  corporate  stock  of   Euro  1.100.000,00.  

TLcom   II   Holding   S.à.r.l.,   Company   from   Luxemburg     20.11.2008,   located   in   Luxemburg,   40   Avenue   Monterey,   registered   in   the   Registre   de   Commerce   et   des   Sociétés   with   the   following   registration   number:  B143485.  

Halfbrick   International   Holdings   PTY   Ltd,   Australian   Company,  founded  in  2012  and  located  in  Australia,   ACN   160   281   621   leval   1,   190   Kelvin   Grove   Road,   Kelvin   Grove,   Queensland,   registered   with   the   Australian  Business  Number  160  281  621.  

25/12.h)   Relations  with  Universities   ………   25/12.i)   Last  Balance  Sheet  

approved  

See  Attachment.  

25/12.l)   Property  Rights   ………  

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