Page - 1 – PAMELA C. ROACH 235 North East Loop 820, Suite 304
Hurst, Texas 76053 (817) 691-5560 [email protected]
PUBLIC AND COMMUNITY RELATIONS EXECUTIVE
Pam Roach is an energetic executive consultant and entrepreneur. Her career encompasses a diverse set of experiences working with public, private and nonprofit sector organizations, projects, issues, people, and cultures. Pam has an outstanding performance record marked by individual achievements and continued high performance. Her signature style can be found in her keen ability to nurture internal and external relationships. She is a strategic thinker and has a proactive nature that includes initiative and willingness to take risks and engage in complex work of helping organizations do the right thing.
PROFESSIONAL EXPERIENCE
Pam Roach Public Relations , Arlington, Texas 2007-present
Owner
Pam Roach Public Relations was created in July of 2007 to culminate 17 years of public and community relations experience. Pam is a PR strategist and specializes in four core areas of reputation management consulting for small, middle-market, and large corporations. Specialty areas include: public relations planning, community relations, corporate social responsibility consulting, and media relations.
HopeWorks® Consulting, Inc., Arlington, Texas 2003 - 2007
President
Expanded HopeWorks® division of Hill Gilstrap, Harris & Potthoff into an independent organizational and community development consulting firm which specialized in building the capacity of faith and community-based organizations.
Served as technical assistance provider and trainer for local, regional, and national intermediaries to increase the operational performance of hundreds of nonprofit organizations serving Dallas, Fort Worth, Austin, and Houston. Intermediaries include: NeighborWorks® America, The Enterprise Foundation, JPMorgan Chase Foundation, The Foundation for Community Empowerment, and Cornerstone Assistance Network, and the One Star Foundation.
Served as technical assistance provider for national Small Business Administration Community Express Loan initiative in partnership with BankOne and the National Community Reinvestment Coalition.
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Performed in-depth external research, community assessments, marketing studies, strategic planning, board training, stakeholder research and funds development plans. Frequent guest speaker, panelist, trainer and facilitator for numerous conferences and workshops focused on urban renewal, including: U. S. Department of Treasury’s CRA Roundtable; U. S. Department of Housing and Urban Development; The Governor’s Mentoring Initiative; The Texas Demonstration Project Unified New Orleans Plan (UNOP); and OneStar Foundation’s - Texas Demonstration Project; the South Dallas Community Action Coalition; Arlington’s Strong Neighborhood Initiative; Arlington Human Service Planner’s Diversity Roundtable 2005; Guest Speaker, UT-Arlington
School of Urban and Public Affairs; Guest Speaker, UT-Arlington College of Business.
Hill Gilstrap, P. C. Attorneys Arlington, Texas 2000 – 2002
Director of Marketing and Community Relations
Re-organized the marketing and community relations activities for the sixth largest law firm in Tarrant County housing over 50 attorneys.
Managed the law firm's charitable giving campaigns, employee volunteerism, and corporate citizenship activities.
Hill Gilstrap Harris & Potthoff Consultants Arlington, Texas 2000 - 2002
Director of Marketing and Community Relations
Created new consulting division of HGHP, called HopeWorks, which served an emerging market of faith- and community-based land developers.
Researched and developed community assessment reports, market and property analyses reports.
Counseled pastors and community leaders on highest and best use of vacant property, and identified appropriate internal and external funding mechanisms to support projects. Managed project team of six consultants and managed work plans.
Mount Olive Baptist Church Ministries, Arlington, Texas 1996 – 2000
Mount Olive Baptist Church is a prominent 10,000-member, historic congregation located in Arlington, Texas, that is the parent organization of three nonprofit organizations. Served in three capacities over the course of four years including:
Program Director, Arlington New Beginnings, Inc.(ANB) (1999 – 2000)
Led award-winning program design and implementation for ANB’s seniors housing development
Used media controversy to reverse negative perception of affordable housing project. Established innovative partnerships with University of Texas at Arlington’s
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senior residents, City of Arlington Police Department to establish on-site “Cop-shop” to promote resident safety .
Media spokesperson.
Director of Community Outreach (1997 – 1999)
Managed all aspects of public relations, marketing and communications for the church.
Generated over 100 newspaper articles, guest appearances on radio talk shows, television news stories.
Managed project administration during the concept, development and implementation phases of Arlington New Beginnings (ANB) supportive seniors’ housing project. The project was awarded a U. S. Department of Housing and Urban Development Best Practices Award in 2000.
Facilitated the history-making partnership between the City of Arlington and Mount Olive Baptist Church.
Media spokesperson during three-year controversial development of seniors housing complex.
Director of Fundraising, Metro Christian Academy (Now called Metro Charter Academy) (1996 – 1999)
Directed all funds-development programs for K-8th grade historic private school, including grant writing, planned giving, community-wide special events, and scholarship programs. Media spokesperson.
Edward Blank Associates, Inc. Arlington, Texas 1991 – 1993
Founded by a pioneer in outbound telemarketing in New York in 1970 and became a Top 10 firm, selling products and services from 13 call centers in the U.S. and Canada, including Arlington, Texas. EBA was known for stringent quality control standards, cutting- edge technology and innovative sales techniques.
Sales Trainer (1992 – 1993)
Hired and trained all new-hire sales staff to operate national telemarketing campaigns including New York Telephone (later re-named AT&T), Gevalia Coffees, and Weekly Reeder Children’s Books.
Responsible for conducting performance appraisals, interviewing job applicants, and training new staff members. Managed sales team during incubation period until performance standards were met.
Client Services Supervisor (1991)
Ensured adherence to all established procedures and internal controls. Enhanced productivity and efficiency within the department.
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EDUCATION
University of Texas at Arlington, Arlington, Texas
Bachelor of Arts, Communications, 2002
GOVERNMENT AND COMMUNITY SERVICE Mayor and City Council Appointments:
SuperBowl XLV Host Committee
Arlington Convention & Visitors Bureau Board of Directors (2005-present; appointed
chair in 2007)
Arlington Planning and Zoning Commission, 1999 - 2005, (vice chair 2003 - 2005) Neighborhood Revitalization Strategy Area Steering Committee (NRSA), 2006 Capital Improvements Advisory Committee, 1999-2005
Citizens Bond Campaign Committee, 2003
Central Sector Leadership Planning Committee, 1999 State Appointments:
Texas Railroad Commission Alternative Fuels Advisory Committee 2000 – 2002,
appointed by Texas Railroad Commissioner Michael Williams
Community Involvement:
Arlington Chamber of Commerce Board of Directors, 2005 – present Arlington Redevelopment Corporation Board of Directors, 2005 – 2007 Arlington Star Telegram, Editorial Board 2004
Fannie Mae’s DFW Metroplex Partnership Office Advisory Council (2003 - 2005) Metropolitan Classical Ballet Board of Directors, 1999- present
John Peter Smith Hospital’s Partners Together for Health Network (Foundation for JPS Hospital Network), 2001- 2007
City of Arlington Police Department’s, Citizens Advisory Board, 1997 – 2000 Arlington Human Service Planners Coordinating Committee (AHSP) 1997-2000 Affordable Housing Task Force, Arlington Housing Authority & AHSP, 1999 -2000 Facilitator and Aging Issues Task Force, Arlington Human Service Planners (AHSP)
1998-99
Project collaboration, University of Texas at Arlington’s School of Urban and Public Affairs, Dr. Elise Bright, City and Regional Planning graduate students
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PROFESSIONAL MEMBERSHIPS Public Relations Society of America (PRSA), 2001 - present American Planning Association, 1999 - 2004
Alliance for Nonprofit Management, 2006 - present BoardSource, 2006 - present
COMMUNITY SERVICE AWARDS
Adam Clayton Powell Heritage Award for Public Service, 2005, NAACP Arlington Chapter
Woman of the Year for Community Service, 1999, presented by the Arlington Alumnae Chapter of the Alpha Kappa Alpha Sorority
Woman of the Year 1999, Mount Olive Baptist Church
Mayoral Proclamation 2004, presented to partners of the Agape Empowerment Project, a faith-based homeownership program created in partnership with a local church, Fannie Mae, and Legacy Financial Group.
U. S. Department of Housing and Urban Development Best Practices Award 2000 (presented to Mount Olive Baptist Church development team and City of Arlington for the innovative seniors housing project – Arlington New Beginnings, Inc.).
Certificate of Recognition from the Mayor of Arlington for dedicated service as a Planning and Zoning Commissioner from 1999- 2005.
Appreciation Award 2000, presented by Metro Christian Academy for five years of dedicated service.
