How to create a winning app idea?
03
Where to find experienced iPhone app developers?
06
How to protect your App idea?
08
How much to pay for my iPhone app development?
10
How to price my iPhone app?
13
How to Market an iPhone App?
15
Note: No part of this ebook may be reproduced in part or whole in any format without exclusive permission from Impiger Mobile.
Dear Friend…
Thank you for downloading this ebook.
What we’re telling you here is the result of our experience since 2004 in the Mobile Application Space. The company has helped many medium and small businesses leverage the power of mobility and drive business results. B2C, B2E or B2B apps? We have proven expertise in deploying enterprise applica-tions across multiple platforms. Our range of services include mobility consult-ing, application development, integration and maintenance. We have 150+ Apps. 150+ Team.
Most developers don’t have the broad and deep expertise we possess. They don’t research the market needs. And often can’t give the customer the right suggestions while making an app. Nor do they advise on app marketing. They also can’t afford to have a good in-house design, testing and marketing teams like ours. Which is why hardly 1 percent of the 559,910 iPhone apps on the Apple Store ever make more than $10 in a full year.
There are plenty of critical points to consider before developing an iPhone Application. Failure to understand these and be armed with the necessary answers can lead to a dream gone sour. In this little book of experience, we’re trying to provide all those buzzing with an iPhone app idea a clear idea of what it takes to develop and market a successful iPhone app.
Let me be very honest, this only gives a fundamental outline on making your app ideas work, how to find developers, how much to pay, how to protect your app idea, pricing an iPhone app and how to market your app.
I’d be glad to personally answer any questions you may have. Reach me at
jude@impigermobile.com Or you may even call me at 1-214-564-4345. Just in case my number’s busy, please leave a message and I promise to return every
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Our experience working with the development team at Impiger Mobile was fantastic. We interviewed 5 different companies before choosing to go with Impiger. It was the best decision we could have made. Every person was professional, responsive and provided exceptional insight. The product was delivered on time and the price is the best in the industry. I can’t imagine going with any other company to build future applications. We often receive developer requests, and Impiger will be at the top of my list.
Kathy Knott, Millennial Media
The Impiger Team was highly responsive to all our inquiries and maintained fantastic response times. We would certainly reach out to Impiger for future projects. I would recommend them without hesitation!
Jaime Santos, Zooka Creative Corp, CA, US
I am happy with the app. Every conversation was very polite and professional. I am overall happy with the development process.
Steven Wilson, Founder/ CEO at MySocialMania
The LabData app has been added to the Apple App store. It works very well. Thank you for building this excellent application!
Jonathan Oppenheimer M.D., OUR LAB, Nashville.
Impiger has been able to take the vision we have for our internal production workflow and realize it for us with their expertise in this area. The proprietary system they have developed allows us to be organized and efficient without making compromises on usability and uneeded features that plague other
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Impiger has always been able to seamlessly scale up or down to match our development needs and their initiative, design ability and quality of work has been excellent. We easily forget that they are not employees of our company. They have been a great partner and really care about our success.
Ash Maurya, Founder, Wiredreach.
Well I have to say, you guys make a great team!! The Blackberry application was approved yesterday afternoon, and I am excited to say that I hit the
"Post for Sale" button five minutes ago. I'm sure we'll be working again soon on revisions, and if this takes off, on a similar app for the Droid as well.
David, SMS Auto-Mobile Reply
How to create a winning App Idea?
The much-hyped success of Instagram, Draw Something, Temple Run, Cut the Rope, Water, iFart, iShoot, Trism, Convert and the likes has resulted in every-one with a grey cell, jumping in with an iPhevery-one app. Hardly a minute goes by without someone working on an iPhone app idea.
Folks, it’s true there are 775,000 iPhone and iPad apps and 40 billion of ‘em were download from the App Store in the past few years. But all these success stories haven’t come from just sheer luck. The apps were high on entertain-ment. Offered great value. Or the very idea was exciting or innovative. How will you develop a great app?
Let’s cut to the chase. First, you need a great IDEA.
Innovative. Creative. First-of-its-kind, Scary, Weird or downright Funny. Runa-way hits like iFart, Koi Pond or Pocket Guitar are examples of great app ideas that need little marketing push.
8 questions to help you create a Winning App Idea!
Is there a user pain point that your app will address
Utility apps have a greater chance of success. Do a bit of research to find out iPhone users’ problems that need attention. Build an app that helps people address a problem, that’s your key to success.
Who is the target?
Have a clear picture of your intended audience. Where they are, what they do everyday, do they have iPhones?
Will your target audience pay for this app?
Anything we build must have value. Users must find your app worthy enough to pay for and download. Ask yourself why will they pay?
Is the audience large enough to make decent money?
Are there millions who need your upcoming app? Google, talk to friends, lurk at forums and chat rooms to find out more about your audience. The larger the better. But if you’re looking at a niche, you could still make a lot of money with better products and pricing.
Are there similar apps on the Apple Store?
Be wise, head to the App Store to discover if there’s already a similar app. Study them, if they exist. It’ll help you a lot.
If it exists, how is yours going to beat the shit out of them?
Don’t be crestfallen if a similar app exists on the store. There’s always room for a better one. Find ways of improving, adding new features, bet-ter user experience, easier to use, nicer design etc.
Do you have enough expertise in that domain?
How much do you know about the area of interest? The deeper your knowledge and insight, the better your product can be.
Have you spoken to your prospective app users?
Don’t be paranoid about anyone stealing your idea - Go and talk to a cross section of intended users. Validate your idea. Know more about their problems that your app seeks to address. Actual users are a
goldmine of ideas. The more you know their pain points, the better your app.
Now, do you have a clear idea for the iPhone app? Great!
Don’t have a clear idea of the app? Find out developers who have created similar apps, ask if they can give shape to it.
If you’d like to talk to us about making your dream app, call now: 972-346-8186 For further information on making an app, visit
http://www.impigermobile.com/iphone-development/
I enjoyed reading your eBook and found it useful. - Ms Vinay Duggal
Where to find experienced iPhone app developers?
I need a good developer at a fair price. Good developers are everywhere, but the question is how to find them?
Here a few tips to help you search and hire a quality iPhone developer. • Search in Google, Bing, Yahoo, AOL or Ask
Google for mobile app development companies. Check their website, see their apps, read the content on the site and blog. Look at their team and portfolio. Read the testimonials. Ask for references. But, talk about your app idea in brief, never reveal details until you have signed a Non Disclosure Agreement (NDA)
• Search the App Store
This could be the best starting point. Hit this link “Download iTunes”, download and search for apps you like. Not just for apps similar to your idea, but for any app that interests you. The developer’s link will be available on the app page. If you’re impressed with their work, speak to them.
• Use the Social Media
If you’re on Twitter or Facebook, ask your network to recommend. Quite noth-ing like reference from a friend. Do a check on the developer’s apps. If you like what you see, get in touch. In the end, to hire a developer go by your gut feel. • Try the Forums
I’d also suggest you to visit some forums like Modmyi, everythingiCafe, iPhone-blogForum, and search for app developers. You can also post here that you’re looking for iPhone app developers. Better still, if you have a site or blog post your requirement there. The search engines will pick it up and developers will reach you.
• Reach professional freelancers
Here are a few sites you may browse through to find iPhone application devel-opers. Guru or GetaFreelancer. Some of these sites work on the bidding model. You can browse through and find developers, read reviews about their work, find their hourly rates. Contact them. And hire them.
If you want an experienced iPhone developer, call now: 972-346-8186 email: info@impigermobile.com
For further information, visit
How to protect your App idea?
While there’s no need to spend sleepless nights over a developer stealing your idea, the legal way to protection is to sign a contract with the developer “to pro-tect your app idea”. This should calm your nerves.
Let’s be frank, nobody can steal your idea and make a lot of money unless they also have done the research, created the business plan and ready with market-ing and promotion ideas for the iPhone app. Mere ideas are aplenty in this world. The execution of the app idea is what determines success or failure. Anyways, when your app is out and if it happens to be a great idea, there will be “me toos” in a couple of weeks. So, the protection of the app idea has limita-tions.
Ideal way to protect my app
The best way is to do build a great product. Think about features that’ll rock your users. Provide great user experience. Have a neat marketing plan that in-cludes press releases, app reviews, social media, blogs, app marketing on Ad-mob, Fiksu and other platforms. Don’t forget that the design elements of the iPhone app is as important as the code and marketing.
When you talk to a developer, tell him the high level plan for your app. I mean just give him a broad idea of what you want developed as an iPhone app. Once you’re comfortable with the person or company, request for a Non-Disclosure Agreement (NDA).
While its difficult to find someone accepting a non-compete clause, good devel-opers will agree to a contract that governs agreement for use and
non-disclosure of proprietary information.
What does the professional developer contract say?
Basically, the contract will talk about non-disclosure of the app related infor-mation (that you provide and discuss) to anyone outside the company. It will also say that no app-related information will be shared with any third party out-side the scope of the project. Upon termination of the contract, the developer will agree to return all copies of written, recorded, graphical or other tangible proprietary information; or destroy it.
And, you may have to agree that the idea is wholly yours and the development of the iPhone application in no way infringes on the rights of any other person or company.
If you’d like to talk to us about making your dream app, call now: 972-346-8186 For further information on making an app, visit
How much to pay for my iPhone app development?
While it takes just $99 for a developer license on Apple Store, it could cost you more than $50 per hour for the iPhone app development. Here’s a developer’s guide to how much it costs to make an iPhone app.
How much does a developer charge for an iPhone app?
The good developers who have kind of established a name with their clients can charge anywhere between $100 and $200 per hour.
Don’t think of those at $20 per hour. The horror stories behind such develop-ment is to be heard to be believed. Don’t be pennywise and pound foolish. When 40 billion apps are downloaded, you can imagine the peak demand for developers. Trust me, it’s better to hire a good developer and get a quality job, than to run round trying to fix bugs in the app developed by a low cost develop-er, working from his garage on the weekends.
How many hours does it take to develop an app?
This depends on the kind of app you’re making. If it’s a simple one, then it’s roughly 160 hours of development, 40 hours of graphics designing and another 40 hours of testing and polishing. Customization of iPhone applications take time. If you have clarity on what you want, the fees could be decided at the start. But if you just have a vague idea, then the cost could rack up fast.
Impiger Design Tip: The icon is probably the most critical piece of work
be-cause that what’s everyone first sees. In 5 seconds, it should convey the
Unique Selling Proposition (USP) of the app. A bad icon can ruin your chances. That’s why a designer is a key link in the app development.
What determines the cost of iPhone app development?
How do they estimate the effort? After speaking to you the first time, the devel-oper has a fair idea of the requirement. The develdevel-oper then does “requirements analysis” to figure out what are the various “use cases” in the app (the various features and what the user is supposed to do at each step). The requirements analysis usually takes 10% of the development time. If the development time is 100 hours, this means 10 hours for requirements analysis.
The graphics design is about 10 to 20% of the development time, depending on the case. Testing, which is crucial for performance of the app, is estimated at about 25% of the development hours. In case your app needs to talk to third party sites (or apps) like Twitter or Facebook, then the development could take longer
For a details on How Much to Pay for iPhone App Development, read this
http://www.impigermobile.com/articles/how-much-to-pay-for-my-iphone-app-development/
How long will it take to develop an iPhone application?
From first code to release, a simple app can take about 6 to 8 weeks. After the app is uploaded, Apple may take anywhere between a day and 10 days to ap-prove the app.
One last tip: Apple tests every iPhone app submitted on the App Store. And
thousands of apps have been rejected, asked to change a few things, or some-times ordered to fix some bugs before re-submitting. Small reason why you should go with an experienced quality iPhone developer. They not only give you a good app, but also peace of mind. Think about it.
How to price my iPhone app?
How to price my iPhone app is a pretty common question to Impiger.
Many app makers have adopted a successful strategy of Free Apps with limited levels or capabilities and then push a PAID version. This is a good strategy to follow. But it does not mean that you can’t straightaway launch a paid app. If your app is useful, entertaining and offers value, then buyers are more than willing to pay a few bucks and buy an app they need.
Don’t be bitten by the 99 cent bug. The get-rich-quick syndrome affects many app makers, but not even .1 percent of 99 cent apps make $500 a year. Low price does not guarantee success. Don’t be tempted by the 99 c tag, unless you’ve got a kicking app that will fuel impulse download while users wait for a table at a restaurant; or a price and feature revision strategy.
Remember, the price of the app reveals the quality of the app. That’s the gen-eral perception
Factors that contribute to pricing:
• How much does Apple take?
Apple is very fair, it takes only 30% and gives you 70%.
• What’s your development cost?
How many dollars do you spend on app development, design and marketing determines how you’ll price the application.
• What’s the value the app provides?
Are people who’re going to buy using this to monitor something of high value, is it going to save them critical decision-making time, will it provide them awe-some entertainment, will it offer big dollar tips..
• How are apps similar to yours priced?
Competition should be factored in while ideating on price.
• How big is your market?
If you’re building an app for 10,000 rocket scientists in the world, you won’t price your app at $2.99.
• Are you planning upgrades?
If it’s a one-time app with no great features in the pipeline, price it right. If you’re looking to provide quality upgrades in future, keep price revision in mind while pricing.
• Are you planning to sell virtual stuff?
If your app aims to sell virtual stuff like fishes, pictures, labels or coins, then go-ing the FREE or 99 cents is recommended.
The strategy I’d suggest is to hit the Apple Store and find similar apps. In all probability they already exist. How are they priced? Read up a bit on the re-views, how they fare and strategies they’ve adopted. That should give you a fair idea of how to price.
Do high priced apps work?
Life is full of surprises. iRa Pro, a mobile video surveillance app is priced at, hold your breath…… $899.99. The buyers are monitoring security systems for large corporates and earn a few million dollars doing that. So $900 is peanuts
Some follow a strategy of releasing a good app, pricing it low in the segment; and then rolling out some sticky features in the next version and revising the price upwards. Sounds good! But convince yourself that this would work. Of course, there are other things to consider - you can organize a sale dur-ingcertain times of the year and lower your price. Apple allows this.
If you’d like to talk to us about pricing your dream app, call now: 972-346-8186
For further information on making an app, visit
How to Market an iPhone App?
When you’re competing against 559,910 iPhone apps, you stand no chance without a good marketing strategy. Here are 5 tips to market your iPhone app? It teaches you how to use Social Media like Facebook, Twitter, Youtube, Blogs and Online PR.
Making a great app just doesn’t guarantee you success in the competitive iPh-one app world. But, together with marketing, it can bring you some fat cheques.
First understand how apps are sold
Apple allows makers of iPhone apps to upload and sell the apps on its store. Unless you’re in the top 10 or Top 100, even your girlfriend won’t hear about the app.
So how are users going to know about your app. Chances are if you go and tell them. But where are the users? That’s the question you need to ask. They are on news sites, social media, blogs and app review sites. Go, get them where they are.
How a Press Release can Sell your App?
A press release can announce to the world the launch of your app. This can ef-fectively drive your initial sales, if you can write a great press release that talks about the benefits and excitement of your app. Good online PR sites charge a fee ranging from $22 to $200 for distributing your media release, they can reach good quality sites and blogs.
We’ve tried prMac (just $22) and it’s worth every cent.
How to use Social Media to Market your iPhone App?
Channels like Facebook and Twitter offer a great way to communicate your app launch. Get a few good screen shots, a neat little note on your app and blast it into your accounts on these channels. This will work best if you have already set up your accounts and built a community before your app launch. You could also touch base with app sites, app reviewers, journalists, bloggers and iPhone forum folks who are on Twitter. If they tweet about your app, you may well laugh all the way to the bank.
You may also upload a video on Youtube, Digg, bookmark, Stumble Upon, blog, publish on Slideshare or push articles into directories like Ezine Articles.
Get your App Reviewed
This is a critical part of app marketing. Let me tell you one thing, it takes time, money and a lot of networking to get apps reviewed. Most of the app review sites that have decent traffic charge anywhere between $15 to $100 for a re-view. Though it doesn’t guarantee you a favorable rere-view. But, it’s a fact that many app buyers browse these sites.
Psst! Don’t forget to post your app reviews on Facebook, Twitter, your blog and other social media.
Put up a website for your app
A month before you launch a PR campaign, set up a website with your story of why you created the app, benefits of the app, features; and later price. Your site should look great and offer ways for users to share the links, comment, or re-view the app. Can you write to save your life, then set up a blog for your app. Do what your budget allows permits.
Advertise your app
The easiest way is to use Admob, Fiksu, Facebook, Appgratis and other mobile platforms and run a campaign. It costs you a bit though but gets people to download the app. The big guys with money launch a full scale campaign not only on Google, but MSN, Yahoo, App Review sites, relevant social media, forums and blogs. Do what your budget allows permits.
I suggest that you write to all sites and blogs that are relevant to your app.
Email blast to targeted audience
If you have a great app idea and can build curiosity around it, you can begin grabbing emails ids of interested users through your website. Offer them a sneak preview, throw in the offer of free promo codes for 20 lucky folks or any creative or interesting way to make folks leave their mail ids. You can email them after the app launch. If you have the money, look for targeted email data-bases or use the co-reg route to collect email ids of relevant users. This is a great tool used by successful marketers.
If you’ve enjoyed reading this, fan Impiger Mobile on Facebook or join us on Twitter
http://www.facebook.com/ImpigerMobile http://twitter.com/impigermobile
If you’re looking to develop an iPhone app, call us now: 972-346-8186. Or email info@impigermobile.com
Thanks for reading!
If you enjoyed reading this, drop me a note at jude@impigermobile.com You may also visit our site: www.impigermobile.com
