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What is a CMS?

o

A Content Management System (CMS) is

software that makes it easier to create, edit

and publish content on a web site. The

features of a CMS system vary, but most

include web based publishing, format

management, revision control, search and

rollback. Content Management Systems can

range from small applications to huge

enterprise-wide solutions. Respectively, they

can be simple or complex.

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What is an ECM?

o

Enterprise Content Management (ECM)

describes software used to capture, manage,

store, and control enterprise-wide content,

including documents, images, e-mail

messages, instant messages, video, and more.

ECM software is used to assist in content

control associated with business process, and

can be used to assure compliance. [Gartner]

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What is a WCM?

o

Web content management (WCM) is a bundled

or stand-alone application used to create,

manage, store and deploy content on Web

pages. Web content types can include text,

graphics and photos, video or audio, and

application code that renders other content or

interacts with the visitor. WCM may also

catalog or index content, select or assemble

content at runtime, or deliver content to

specific visitors in a personalized way or in

different languages. [Gartner]

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Why use a CMS?

o

To provide a process management framework

needed to accomplish both organizational

desires and requirements for day-to-day

management of content and websites.

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Increase productivity and

reduce costs

• Simple method for contributors to handle their many content-centric tasks

• Automates efforts and unifies the work of people in a multitude of roles. (Managers, content specialists, designers, etc…)

• Collaborate in a Web-based environment by providing tools to manage email, threaded discussions, and configurable workflows and approval chains

• Enables managers and site administrators to assign and monitor tasks

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Expectations

• A CMS will make your tasks easier to

manage by enforcing a workflow-driven

process. An established business process

and workflow are keys to the success of

your project.

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Business process

o

A set of tasks that accomplishes a business

goal. Each business processes is composed of

certain standard sets of tasks performed in a

particular sequence. Example: processing a

project request, scheduling a meeting or hiring

an employee.

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Workflow

o

Very simply, it is the way work gets done from

start to finish. Describes the tasks, procedural

steps, organizations or people involved,

required input and output information, and

tools needed for each step in a business

process.

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Enterprise Content

Management Applications

• Serena Collage, http://www.serena.com/

• Percussion Rhythmyx, http://www.percussion.com/

• Ingeniux, http://www.ingeniux.com/

• What basic features do all these CMS applications provide?

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Content Authoring, Editing

and Management

• Web-based interface

• Content stored and managed in database repository • XML and XSLT stylesheet templates

• Document upload, drag ‘n drop • WYSIWYG editing

• Desktop application integration (e.g. Office, Photoshop, Excel, etc…)

• Document comparison and content versioning • Content preview and staging

• Content re-use in a one or more websites • Accessibility compliance

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Workflow, Collaboration, and

Security

• Workflow management

• User and group permissions • Document check-in/check-out

• Authentication (Active Directory, LDAP, ect…) • Rollback

• Full content search

• Scheduled backup of all site content (including documents and images)

• Archiving

• Change tracking and auditing

• Metadata management (content categorization) • IM, email, forums, notification, approval process • Task management

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Publishing

• Scheduled and manual publishing • Multi-site publishing

• Publish to external database • Friendly URLs

• Printer friendly pages

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Standards Support

• Section 508-A compliance

• Web services support (WSDL, SOAP, ect…)

• Support for common scripting languages (ASP, JSP, PHP, CFM)

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Technical specifications

• Dedicated CMS server

• Dedicated Database server

• Dedicated Web Server

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Technical roles and

responsibilites

• CMS Administrator

o Installs and configures the CMS, updates and patches, daily back-ups, read daily logs and monitors the application’s performance. Subscribes to vendor blogs and lists to keep abreast of issues, new modules, tips and upcoming development. Creates user accounts with associated access privileges. Provides technical support for the CMS application and acts as the liaison between the vendor and ITS

• Developer

o Custom programming for CMS (modules, templates), create new templates

• Database Administrator

o Manages database and user accounts, daily back-ups, performance monitoring, updates and patches

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Technical roles and

responsibilites

• Web Developer/Designer

o Website design and graphics, Information Architecture, manages digital content, customer support

• Systems Administrator

o Manages web server, read logs, updates and patches, monitor performance, configuration, back-up and

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CMS - Roles and

responsibilities

• Department/Division Project Manager

o Manages website projects, primary contact person for CMS projects, defines project requirements and roles, approves content and pages, schedules content

updates, and develops, refines and manages workflow • Content Specialist

oWrites, edits and publishes content • Technical Lead/Web Developer

oCMS Administrator (creating and managing user accounts/roles), information architecture, create

pages, manage digital content, training and provide technical assistance

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Joomla!

• ITS Communications interim CMS

• Joomla! is an open source CMS that is freely available to everybody

• Joomla! is a production of Open Source Matters, the

same team that developed Mambo Content Management System.

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ITS Communications

Web Services

• Audrey Ward, AVC for Communications

(919) 843-9070, warda@email.unc.edu

• Wendy Dascoli, Web Development Manager

(919) 445-9505, dascoli@email.unc.edu

• Billy Hylton, Web Designer/Developer

References

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