EVENT MARKETING MACHINE

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EXHIBITOR PACKAGES

EVENT MARKETING MACHINE

Professionally managed multi-channel marketing support

for PLASA 2015 exhibitors

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SOCIAL

MEDIA

BROADCAST

EMAIL

PUBLIC

RELATIONS

PRINT &

ADVERTISING

V.I.P.

INVITATIONS

POST SHOW

FOLLOW-UP

EVENT

PREPARATION

AUTOMATED

CAMPAIGNS

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EVENT PREPARATION PACKAGE

BASIC PACKAGE

COST: £280

The starting point for exhibiting at PLASA 2015. Make sure you have the

basics covered so you can arrive at the show ready to do business.

ENHANCED PACKAGE

COST: £560

PREMIUM PACKAGE

COST: £900

1. Review and understand the event documentation,

(so you don’t have to). Normally includes; • The exhibitor manual

• The marketing manual • Exhibitor toolkit

2. Remind you about deadlines and prices for: • Furniture

• Electrics/sockets • Flooring/Lighting

• Onsite catering for staﬀ/visitors • Lead generation tools

• Staﬀ exhibitor badges

3. Upload your company logo, contact details, company description and category selections to your page on the event website.

4. Conﬁrm your entry in the event guide (or equivalent onsite show publication)

1. Review and understand the event documentation, (so you don’t have to). Normally includes;

• The exhibitor manual • The marketing manual • Exhibitor toolkit

2. Schedule your deadlines and prices for: • Furniture

• Electrics/sockets • Flooring/Lighting

4. Conﬁrm your entry in the event guide (or equivalent onsite show publication).

5. Review and advise on the use of the event organisers free marketing tools

(Usually free banner adverts, show logos). 6. Set up your personalised registration page/links

(allowing you access to the pre-registration data of anyone registering for the show through your links). 7. Provide new promotional graphics for your own

website and email footers (linked to your personalised registration page).

1. Review and understand the event documentation, (so you don’t have to). Normally includes;

• The exhibitor manual • The marketing manual • Exhibitor toolkit

2. Book your additional exhibition items ahead of the organiser deadlines:

• Furniture • Electrics/sockets • Flooring/Lighting

4. Conﬁrm and supply content for your entry in the event guide (or equivalent onsite show publication). 5. Review and implement the event organisers free

marketing tools (Usually free banner adverts, show logos).

6. Set up your personalised registration page/links (allowing you access to the pre-registration data of anyone registering for the show through your links). 7. Provide new promotional graphics for your own

website and email footers (linked to your personalised registration page).

8. Organise your on-site scanner, set your visitor questions and deliver your sales leads for follow up.

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SOCIAL MEDIA PACKAGE

BASIC PACKAGE

(includes up to 2 channels)

COST: £280 per channel

(includes up to 2 channels)

Access a wider community through our social media support

packages. Whether you just need additional social coverage

or a complete campaign.

Pre-written timed broadcasts relating to your presence at your chosen trade show, delivered as part of your existing social media programme, (includes text, photos* and video* broadcasts on these channels; twitter, facebook, linkedin, youtube, google+, stumble-upon, ﬂickr, delicious, dailymotion and reddit). • 6x Pre-show messages

• 3x At-show messages • 1x Post-show message

ENHANCED PACKAGE

(includes up to 3 channels)

COST: £350 per channel

(includes up to 3 channels)

Pre-written timed broadcasts relating to your presence at your chosen trade show, delivered as part of your existing social media programme, (includes text, photos* and video* broadcasts on these channels; twitter, facebook, linkedin, youtube, google+, stumble-upon, ﬂickr, delicious, dailymotion and reddit). • 12x Pre-show messages

• 6x At-show messages • 2x Post-show messages

• Personal Dropbox for upload of content

PREMIUM PACKAGE

COST: £540 per channel

• Full management of your social media channel • Program of audience building, through new follows,

likes etc.

• Daily social media broadcasts in the run up to the show (minimum of 1 per day)

• Social media support throughout the show (3 days in total)

• Daily social media broadcasts post show (minimum of 1 per day)

• Personal Dropbox supplied for content

* Please Note all photo and video content must be supplied and approved for use by the client

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EMAIL BROADCAST PACKAGE

BASIC PACKAGE

COST: £450*

We will deliver HTML and simple text based email broadcasts about your

chosen exhibition on your behalf, to your prospect and customer data.

We can use your existing email client or provide a new account for the

duration of the campaign.

PLEASE NOTE:

Exhibitors must supply all contact data, accompanied by written approval for its use. All contact data will be held by Event Marketing Machine on a secure server and will be used solely for the purpose of email marketing on behalf of the exhibitor in accordance with written approval.

Event Marketing Machine will provide signed documentation to this eﬀect. All held exhibitor data will be removed from the server and deleted, post show. *Additional charges may be incurred based on MailChimp’s pricing structure for high volume users.

The campaign will comprise two fortnightly email broadcasts prior to the show and one post show broadcast. Their content will include:

• 1x Generic pre-populated invitation to register for the event.

(through exhibitor’s own free registration page) • 1x Generic pre-populated follow-up email to attend

the show and visit the stand.

(through exhibitor’s own free registration page) • 1x Generic post show email to all scanned visitors to

the stand.

• Basic HTML email template with company logo/top banner and space for content.

ENHANCED PACKAGE

COST: £650*

The campaign will comprise two fortnightly email broadcasts prior to the event, one email after day one of the show and one post show broadcast. Their content will include:

• 1x Personalised pre-populated invitation to register for the event (through exhibitor’s own free

registration page)

• 1x Personalised, product speciﬁc/promotional emails (content to be supplied by client)

• 1x Personalised pre-populated reminder to attend email delivered after day one of the show including link to register if not already done (through exhibitors own free registration page)

• 1x Personalised post show email to all scanned visitors

Exhibitors can choose from one of three pre-designed HTML email templates into which we will place their company logo/top banner and content.

PREMIUM PACKAGE

COST: £850*

The campaign will comprise four weekly email

broadcasts prior to the show, one email after day one of the show and one post show broadcast. Their content will include:

• 1x Personalised pre-populated invitation to register for the event (through exhibitor’s own free registra-tion page)

• 2x Product speciﬁc/promotional emails (content to be supplied by client)

• 1x Personalised pre-populated reminder to attend the show and visit the stand including link to register if not already done (through exhibitor’s own free registration page)

• 1x Personalised pre-populated reminder to attend email delivered after day one of the show including link to register if not already done (through exhibitor’s own free registration page)

• 1x Personalised post show email to all scanned visitors

Exhibitors can choose from one of three pre-designed HTML email templates into which we will place their company logo/top banner and content.

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PRINT & ADVERTISING PACKAGE

BASIC PACKAGE

COST: £300

(£400 including print &

delivery of 250 copies)

Still one of the most powerful ways in which you can connect with your

customers, printed material is proven to increase customer engagement

especially when used in conjunction with other channels such as email

and social media.

PLEASE NOTE:

All content images and logo to be supplied in High resolution by exhibitor. A6 postcard will be generated from pre-designed template.

A4 advert includes 1 re-size to similar page format. A4 advert supplied as Hi-res PDF document.

All banner adverts will be animated with 4 up to 4 frames

Package costs do not include print and mailing which will be priced separately Prices do not include print, delivery or mailing costs.

Design and layout of A6 generic postcard invitation to attend the event, includes:

• Company logo/corporate guidelines • Marketing copy (200 words) • Stand number location details • Contact details

• Link to pre-register for the event through exhibitors personal registration page.

ENHANCED PACKAGE

COST: £500

(£600 including print &

delivery of 250 copies)

1. Design and layout of A6 personalised postcard invitation to attend the event, includes: • Company logo/corporate guidelines • Marketing copy (200 words) • Stand number location details • Contact details

2. 1x standard animated banner advert listing stand location and link to register free for show

(468 x 60 pixels)

3. 1x standard animated leaderboard advert listing stand location and link to register free for show (728 x 90 pixels)

4. 1x standard animated skyscraper advert listing stand location and link to register free for show (120 x 600 pixels)

PREMIUM PACKAGE

COST: £650

1. Design and layout of A6 personalised postcard invitation to attend the event, includes: • Company logo/corporate guidelines • Marketing copy (200 words) • Stand number location details • Contact details

2. 1x A4 advert design and layout, includes: • Company logo/corporate guidelines • Background image

• Up to 2x product images

• Marketing copy (up to 200 words) • Stand number location details • Contact details

3. 1x standard animated banner advert listing stand location and link to register free for show

(468 x 60 pixels)

4. 1x standard animated leaderboard advert listing stand location and link to register free for show (728 x 90 pixels)

5. 1x standard animated skyscraper advert listing stand location and link to register free for show (120 x 600 pixels)

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PLEASE NOTE:

Basic content for all releases must be supplied by the client

P.R. PACKAGE

BASIC PACKAGE

COST: £300

Let the media know your coming and get them to work for you.

You never know who might end up talking about you!

1. Downloadable press pack containing pre-show and post-show press release templates for

you to use.

2. Downloadable list of relevant media contacts collated for your industry sector.

3. 500-word pre-show press release to promote your presence at the show.

ENHANCED PACKAGE

COST: £500

1. Downloadable press pack containing pre-show and

post-show press release templates for you to use.

3. 500-word editorial piece written for either magazine, online blog or web page.

5. 500-word post-show press release.

PREMIUM PACKAGE

COST: £700

1. Downloadable press pack containing pre-show and

post-show press release templates for you to use.

3. 500-word editorial piece written for either magazine, online blog or web page.

5. 500-word post-show press release.

6. Media syndication & support, (Advice and contact with speciﬁc media sources related to your products services and target audience for

placement of advertising/editorial content). 7. 1x Product launch/press brieﬁng,

(Professional management of your onsite product launch/press brieﬁng).

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V.I.P. INVITATION PACKAGE

BASIC PACKAGE

COST: £300

(plus £2.40 per contact invited)

A personalised invitation service to ensure your most important

prospects and existing clients join you on your stand during the event.

An ideal vehicle for pre-booking meetings at the show or for delivering

the people you want to those important product demonstrations.

1. Telephone call to all your VIP contacts inviting them to the show as your guest.

2. Booking of meeting or product demonstration with member of sales team.

3. Follow-up email conﬁrming their booking, (with link to your personalised registration page).

ENHANCED PACKAGE

Cost: £550

(plus £2.60 per contact invited)

3. Personal event pre-registration completed on their behalf (through your registration page).

4. Follow-up email conﬁrming their booking and registration for the show.

5. Feedback conﬁrmation to sales team for follow-up.

PREMIUM PACKAGE

Cost: £750

(plus £3.20 per contact invited)

3. Personal event pre-registration completed on their behalf (through your registration page).

4. Follow-up email conﬁrming their booking and registration for the show.

5. SMS follow up reminder 24hrs prior to the event opening.

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* The Association of Event Organisers

POST SHOW FOLLOW-UP

BASIC PACKAGE

COST: £300*

Did you know 80% of all trade show exhibitors NEVER follow up

on the leads they collected at their event? Thats just plain crazy.*

If your planning to just collect business cards then let us help you plan

and deliver an eﬀecive follow-up campaign.

Delivery of a follow-up reminder email to all scanned contacts collected at the event, the basic service includes;

• Design and build of email template. • Upload and qualify all collected leads. • Delivery of email to qualiﬁed contacts. • Report on campaign to client.

ENHANCED PACKAGE

Cost: £550*

(plus £1.50 per contact called)

1. Follow-up reminder email to all scanned contacts collected at the event, includes;

2. Follow-up telephone call to all scanned contacts, includes;

• Pre-scripted call to contact

• Re-call service to unanswered calls (up to 3 tries) • Report to client.

PREMIUM PACKAGE

Cost: £750

(plus £3.20 per contact invited)

1. Follow-up reminder email to all scanned contacts collected at the event, includes;

2. Follow-up telephone call to all scanned contacts, includes;

• Pre-scripted call to contact

• Re-call service to unanswered calls (up to 3 tries) • Appointment booking for sales team.

• Report to client.

3. Follow-up email to all non-attendee contacts, includes;

• Design and build of email template. • Upload and qualify all leads.

• Delivery of email to qualiﬁed contacts. • Report on campaign to client.

PLEASE NOTE:

The Post Show Follow-Up packages assume that you have captured leads during the show using the data capture scanners or mobile app provided by the event organiser,

If you have only collected business cards, you will need transfer this information into an Excel spreadsheet for us to use.

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HOW IT WORKS

Each campaign is a unique automated process taking into account your current working practices, your resources and your goals for the event. It drives your customers to a personalised microsite (pURL). From there we capture a unique data set and respond with highly individualised, relevant

content across multiple channels, making them more likely to attend the event and visit your stand.

The system will notify your sales team at key points as well as update your CRM with a truly Single Customer View. • Identify your campaign goals and

key stakeholders.

• Strategically plan your campaign. • Help you set realistic targets.

• Build the campaign model, templates, microsite and response forms. • Implement the campaign.

• Provide dashboard access to follow the campaign in real-time.

• Provide reporting and campaign analysis as part of the process.

WHAT IT LOOKS LIKE

Each campaign is unique. This is a simpliﬁed version of how a typical campaign can work:

Cost: Price on Application

MULTI-CHANNEL CAMPAIGNS

The ultimate lead generation tool, our tailored multi-channel campaigns

are designed to deliver a speciﬁc goal ahead of your event - whether its

pre-booking appointments on the stand or inviting customers to

product demonstrations our tailored multi-channel campaigns will

deliver a higher Return on Investment (ROI) than traditional campaigns.

Your Data _InvitationEmail

Recommend a Colleague / Friend

Like or Follow on Social Media

Register for Event if not already done

Automatic Personalised Confirmation

Email

48hrs Before Event

Opens Book a Meeting

or Demonstration Form

Automatic Notification to Sales Team Personalised Microsite (pURL)

With Options to: Book Meetings Book Demonstrations

Request Information View Products Register for the Event

Automatic Personalised

Direct Mail Reminder

Attend the Event and Visit Your Stand

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