Gary Williams
Head of Pre-Sales Engineering
Metrofibre networx
2 2
Ethernet Business Services
Principal Applications
• Site-to-site access, Internet access, server consolidation, business continuity/disaster recovery
• Enterprise-class cloud-based applications, XaaS • Media, content delivery, distributed imaging,
• CRM, manufacturing, distributed storage area networks • VoIP, streamed/interactive video, L2-VPNs, virtualization
Ethernet Business Services
Top Market Sectors
• Finance
• Healthcare
• Education
• Government
• IT
• Retail
• Real Estate
• Legal
• Media
4 4
Ethernet Business Services
Benefits
• Scalability, control, reliability
• 1 mbps-10+Gbps flexibility
• Low frame delay (latency)
• Expedites and enables new applications
• Cost reduction, revenue acceleration
• Ubiquitous
• Standardized, manageable, reliable
• Secure, predictable performance and QoS
CE 2.0 Value to Business Community
Enterprise
Efficient bandwidth utilization = lower cost/bit Standardized, predictable, per CoS
performance v. objectives
Application oriented SLAs match services to user applications
Small/ Medium Businesses
Hosted apps integrated with Internet over a single
connection
6
Case Study: Major Medical Center
Application Challenge
Medical Imaging
• Patient scans need to be analyzed by multiple specialists located in
different locations.
• Many cases require 1,000+ scans per patient, Film-based scanning is inefficient and costly.
• Required a solution to link mobile CT scanners to main clinic in real time.
8 8
Ethernet Business Services Solution
Solution
• Standardized Ethernet Virtual Private Line (EVPL) Service
• Network Scalability via globally interconnected providers
• High speed – Required 1Gbps connections to principal locations, remainder 100+ mbps connection to each remote branch and clinic.
• Reliable – zero packet loss to ensure transfer of large images to multiple clinics.
• Application Scalability - supports 16 and 64 slice CT scans.
• Cost – Centre is a non-profit organization.
Carrier Ethernet Exchange
UNI
Regional and Global Carrier Ethernet
Service Providers ENNI Local patient facility Remote Diagnostic and assistance National Carrier Ethernet
Service Provider
The Ethernet Solution
Center can now provide a
centralized diagnostics service.
• Real-time transfer and diagnosis of images whilst patient is still in the
scanner.
• Centralized diagnostics service –
multiple specialists based in different
locations viewing identical image.
• Significantly reduces time and costs
associated with patient diagnosis.
• Exceeded customer expectations.
10 10
Case Study: Retail
Distributed inventory control in a chain of retail
stores
• Fashion retailer with over 200 retail store locations
• Limited bandwidth on legacy network required
sending sales, and stock information in batch
up-loads overnight
• This delayed fulfilling
restocking resulting in
the inability to quickly
meet customer demand
Network Objectives
• Increase capacity, improve network resiliency
and scalability
• Provide the flexibility to simplify addition and
removal of new stores matching retail
environment
• Reduce cost by converging Voice and Data
Networks via VoIP
• Improve security and fight stock shrinkage
with national central CCTV monitoring ability
12 12
The Ethernet Business Services Solution
Carrier Ethernet Business Services
Network
Ethernet
over DSL
Ethernet
over E1/T1
Ethernet over Fibre
HQ serving Stores in 200 Locations
Ethernet over Fixed Wireless
Solution based on
standardized, certified, Ethernet Business
– Quicker access, greater capacity, increased
performance across the business
– Warehouse now has instant access
to central database & all stores, allowing efficient stock ordering
– Easy to reconfigure thenetwork as business builds,
stores relocate - at much lower cost
– Added benefits: VoIP with 75% cost reduction and HQ visibility of all stores via CCTV enabled by new
network
14 14
• National financial institution
– 2 data centres, 6 call centres 100s of branches and ATMs across the country
• Applications
– VoIP, Teller Call centre applications, ATM applications
• Network is mission critical
– Supports all voice and data applications
• Large established company upgrading legacy technology
– Needs scalability, flexibility, security to support future bandwidth & apps (IPTV etc.), future IPTV, New generation ATMs
• “Future proof” network for traffic growth and new applications
– Better Performance metrics - particularly for delay-sensitive apps
– Redundancy/failover (max 5-10 secs)– Security of data transmission
The Carrier Ethernet Solution
Point to point E-Line EVPL
– Aggregation at main data centres
– VLANs 10Mbps to 60Mbps. expandable to 1Gbps
– Failover protection: target availability: 99.95%
– Low latency
– Low convergence times
– Deterministic routing
– Guaranteed bandwidth
– Fully manageable
16 16
Chosen Solution: Hybrid Carrier Ethernet & IP-VPN
• EVPL for core network
• IP-VPN for Branches and non-branch ATMs
• Support for wide variety of Access media
Branches / non-branch ATM’s
Interstate Ethernet Virtual Private Line network
Call Center
Carrier Ethernet E-Line
IPVPN States 5 IPVPN State 4 IPVPN State 3 IPVPN
State 1 IPVPN State 2
Call Center
Corporate Offices & Data Center
UNI Branches , non-branch ATM’s Stock Exchange Alternate Data Center
1 Slide Use Case: Media
Application EVPL Profiles, Sample CoS Objectives
Carrier Ethernet Service Provider
Committed Information Rate Priority Excess Information Rate 10 mbps 0 0 100 mbps 1 0 50 mbps 2 0 40 mbps 3 0 0
4 500 mbps
Metro Fiber Ethernet Virtual Private Line Services VoIP calls
Interactive
business and consumer
video programming Telepresence
Streamed HD
live content
Content distributed.
Development and
non-real time delivery
UNI
COMPANY HQ
Frame
Delay 5ms 5ms 25ms N/A N/A
Frame
Loss
Ratio 0.1% 0.01% 0.1% 0.01% 1% Implementation Guidance
• The above bandwidth profiles and related Performance metrics are a small set of those available.
• New MEF Specifications recommend performance objectives based on both distance and
application types
Impact for Providers and Enterprises
•
Media Development & Delivery Enabled by CE 2.0 Standardized Multiple Classes of Service
18
New 2012 MEF White Paper
Available on the MEF web site
