Engage Technology & Business Decision Makers
through effective
lead generation
NETWORK
Audience of Senior Marketing and Sales Professionals.
Audience of Senior Finance Professionals.
Audience of Senior HR Professionals. Audience of Senior IT and
Business Professionals.
We are a specialist provider of
lead generation programs for major
technology vendors all over the world.
Our range of horizontal and vertical websites are designed so our clients are able to target influential decision makers who make key contributions to buying technology.
The Huson Media network is comprised of four specialist lead generation brands giving clients the opportunity to drill down to the exact target audience they want to reach.
We target technology buyers!
Our websites are trusted research destinations for influential IT and Business professionals.
Our content libraries empower them to make better informed choices when making corporate technology purchasing decisions.
We host a wealth of content on behalf of leading technology vendors which we promote to influential decision makers. In turn, this drives buyer engagement. Lead generation programs create downloads of
relevant content across our sites, incite a desire to learn more, assist with sales interactions and deliver pipeline opportunities for our clients.
REACH
STAVROS PIPIS ACCOUNT MANAGER
“IT Corporate are a great lead
generation partner for us. Data-driven
lead nurture programmes, very granular
targeting options, and good reach in key
geographies have helped us deliver great
success for a number of our clients!”
IT PROFESSIONALS
AND BUSINESS
DECISION MAKERS
IT Corporate is our flagship brand and boasts an audience
of Senior IT and Business Decision Makers.
IT Corporate is an elite provider of lead generation programs engaging with IT and Business decision
makers. Our global network combines 12 local language sites across Tier 1 countries in Europe, Pan-Asia, Australia and the USA. The IT Corporate brand is an invaluable partner to IT vendors and media agencies wanting effective lead generation on a fixed cost per lead (CPL) basis.
Our sales team work closely with our clients to create campaigns tailored to their specific marketing needs and requirements, including precision geo targeting and specific filtering of our databases.
Our campaign management team guarantee regular lead reports and on time delivery for our extensive client base of successful IT
organizations. UK www.itcorporate.co.uk GERMANY www.itcorporate.de FRANCE www.itcorporate.fr BENELUX www.itcorporate.nl SWEDEN www.itcorporate.se DENMARK www.itcorporate.dk NORWAY www.itcorporate.no USA www.itcorporate.com AUSTRALIA www.it-corporate.com.au PAN ASIA www.itcorporate.asia
“Having worked with IT Corporate
since its inception, it was great to
see the site rolling out across Europe.
High quality Pan Euro entrants into
the content syndication space are
always welcomed, and especially
ones such as IT Corporate with
its proven delivery efficiency
and lead quality.”
RUPERT DENNY BUSINESS DIRECTOR
ONLINE MARKETING MANAGER
“We have worked together with FinTech
Corporate for many of our lead generation
campaigns and they have always been a
reliable partner. Their help in creating the
best possible campaigns has generated
quality leads and great results!“
UK www.fintechcorporate.co.uk PAN-EUROPE www.fintechcorporate.eu USA www.fintechcorporate.com
FinTech Corporate boasts an audience
of Senior Finance Professionals.
FinTech Corporate hosts a wealth of whitepaper content relevant to the application of technology in the finance function.
This information is an invaluable resource for business professionals and helps them make better informed decisions when selecting technology providers. The success of our UK site is mirrored in our dedicated sites serving the USA and pan-European markets.
We help our clients promote their content and product portfolio to this qualified audience across Europe and the USA offering a range of CPL campaigns to assist with different types of lead qualification.
MarTech Corporate boasts an audience of
Senior Sales and Marketing Professionals.
MarTech Corporate is recognized as a leading portal for sourcing marketing technology research through our easily accessible platforms.
We work with major technology vendors all over the world to promote their content to this qualified group of Business professionals across the UK, Pan-Europe and the USA.
We provide you with the contact information of a prospect who has expressed an interest in your product or service by downloading your content from our sites.
UK www.martechcorporate.co.uk PAN-EUROPE www.martechcorporate.eu USA www.martechcorporate.com
“We regularly use
Huson for our client’s
lead generation
campaigns; they are a
great partner to work
with who deliver leads
on time and to a
high standard.”
MEG BUTLER ACCOUNT MANAGER
MIRZA FUR AND JAMES FOULKES KINGPIN COMMUNICATIONS
“IT Corporate is one of the
best performing platforms
with regards to data quality
and more importantly ROI
for our clients.”
HRTech Corporate boasts an audience
of Senior HR Professionals.
HRTech Corporate is an easy to use resource center for HR Professionals. Our local sites across the UK, pan-Europe and USA host engaging HR technology content in the form of whitepapers, case studies, videos, blogs, e-books and more.
We work with our clients to promote their services to their defined target groups within our HR
audience community.
We offer a variety of campaigns to assist with different qualification levels of leads.
UK www.hrtechcorporate.co.uk PAN-EUROPE www.hrtechcorporate.eu USA www.hrtechcorporate.com KATHRYN EVANS ACCOUNT DIRECTOR
“We have worked with Huson Media
on a number of campaigns, across
various markets, targeting both IT & HR
audiences. The quality of leads has been
sound and the delivery and qualification
process very slick.”
Our lead generation services span from delivering business card lead information to sales-ready leads. By discussing and understanding your sales
follow up strategy, we can suggest which type of lead generation campaign would best suit your nurturing programs, and provide the optimum intelligence for your sales team.
For example, we can work with you to understand each prospect’s current challenges, position in the buying cycle, which vendor they are currently partnering with plus much more.
DOUBLE
TOUCH SOFT BANTBANT/
ACCOUNT BASED
MARKETING REGISTRATIONSWEBINAR
INSTALLED BRAND TARGETING
Lead generation is an integral part
of most clients marketing strategy
and we are a trusted partner to IT
Vendors and Media Agencies through
our expertise and proven success in
delivering a variety of campaigns.
CAMPAIGNS
“Just Media are a strong advocate for the
Huson IT Corporate service as part of the
lead generation mix for our clients. This
premium lead service typically delivers
better quality leads for clients like Aruba,
FireEye, CenturyLink, CommVault, Imperva,
and Riverbed. Most importantly our media
teams are consistently deploying with
ITCorporate quarter after quarter, as clients
track to conversions and see tangible
business opportunities from the leads that
are provided by the Huson team.”
DICK REED CEO
One of the key benefits of including lead generation
in a comprehensive marketing strategy is that ROI and
pipeline activity is measurable and easily scalable.
Identify where prospects are in the buying cycle and prioritize your sales
strategy accordingly.
Close prospects as they move down the funnel
towards conversion. Use relevant nurturing
initiatives to develop a relationship with
the prospect. Attract influential
decision makers who make valuable contributions
to buying technology.
ATTRACT
NURTURE
PRIORITIZE
SELL
NURTURING
By combining good quality lead generation with effective nurturing, many clients have enjoyed great success from running
campaigns with our brands.
Whilst most clients undertake sophisticated nurturing programs internally, Huson Media can assist by helping to keep prospects warm after download.
It is always a huge pleasure to work closely with our clients to transition their potential prospects along the buying cycle to a successful outcome.
Our extensive lead
generation network
is a trusted marketing
platform used by IT
Vendors and Media
Agencies all over
the world.
Sourcing quality
lead generation
suppliers is an
integral part of our clients’
marketing strategy.
With our global network
reaching IT and LOB
Professionals, we are
an important partner for
many vendors running
successful activity with
measurable ROI.
Lead generation campaigns
with Huson brands
build a pipeline of sales
prospects for IT vendors
who will nurture profitable
relationships with these
new potential customers
for years to come.”
HUSON
25 years • Huson International Media
NORTH AMERICAN CONTACTS Ralph Lockwood ralph.lockwood@husonmedia.com Tel: +1 408 879 6666 Amelia Samuels amelia.samuels@husonmedia.com Tel: +1 408 879 6666
NORTH AMERICAN HEADQUARTERS Silicon Valley
16615 Lark Avenue, Suite 100 Los Gatos, CA 95032 New York 1239 Broadway, Suite 1508 New York, NY 10001 EUROPEAN CONTACTS France
Jérôme Callu Merite
jerome.callumerite@itcorporate.com Germany/Austria/Switzerland Christian Hoelscher christian.hoelscher@itcorporate.com Benelux Roxanne Voskuyl roxanne.voskuyl@itcorporate.com Rest of Europe Lauren Palmer lauren.palmer@itcorporate.com
