International Executive Programs

China: an inside View

The economic Powerhouse of the world

an interactive program that includes academic sessions,executive speakers,

company visits and unique networking opportunities.

Beijing, China

23, 24, 25 and 26 of september 2014

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Overview

China’s move to a more market-oriented system has consolidated its role as a global player. Its strong growth trajectory, set at a 8,5% for 2013 by the IMF, far exceeds the expectations for a stagnant Euro zone projected at a mere 0.7%, or even the US, projected at 2.0%.

What is more, as one of the largest exporters and home to hundreds of millions of skilled workers, China’s infrastructure continues to serve as the worlds manufacturing and engineering hub. Possibly of greater importance is that China counts with over 1.35 billion potential customers and an annually quadrupling per-capita income, making it one of the fastest growing consumer markets on the planet.

Yet the number of companies that have truly incorporated the manufacturing and logistics advantages that China offers is still small. Those that have are reaping the benefits, not only pursuing China as a sourcing partner, but by integrating their supply-chain facilities with strong market growth opportunities.

The possibilities are endless. Thousands of foreign companies have already succeeded in China, taking advantage of both market and cost-saving opportunities, offering key lessons to other organizations who want, and need, to follow in their footsteps.

PrOGrAM OBJeCTiveS

• Business opportunities from the worlds’ second largest and fastest growing economy.

• Awareness of the challenges presented to foreign companies entering the Chinese market and the necessary tactics to overcome them.

• Strategies for selecting local partners and insight on how to overcome cultural differences. • Integration of China’s procurement and manufacturing base into your supply-chain. • Understanding the characteristics of Chinese customers’ buying behavior.

• Key success and failure factors in doing business in China.

«In China everything is possible, but nothing is easy»

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wHO THe PrOGrAM iS DeSiGNeD FOr

This international executive program has been designed for executives who are interested in investing, trading or partnering with Chinese companies, or who are already working in China, but are seeking to improve their business relations within the country. Participants will receive an overview of the political, legal, social, and above all, trade and financial aspects of the industrial and business-to-consumer markets in China. Participants include CEOs, CIOs, Managing Directors, General Managers, Chief Representatives, Country Heads, Functional Directors, and participants who either manage trade relations or drive operations that rely heavily on commerce with the Asian markets.

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PrOGrAM STrUCTUre

The program features several stimulating modules that address numerous issues of concern to executives interested in initiating business in China. Topics to be discussed include:

Reemergence of China Causes, Effects and Prospects

Over the past 30 years, China has experienced an unprecedented transformation. From economic indicators such as GDP and exports to social indicators such as life expectancy, urbanization and poverty reduction, China’s drastic improvement has helped the country re-emerge as a global power. Will China join the rank of developed countries within the next two decades as predicted by some economists? And how will China’s development affect the rest of the world in general and her neighbors in particular?

To address these questions, we look back in history in order to gain insights on the causes, effects and prospects of China’s reemergence. We explore the changes in social, regulatory and financial policies that transformed this country, examine the context and the drivers of these changes, and evaluate their long-term effects on China and on the global economy. We also consider the potential risks that the Chinese economy faces going forward.

Modern China’s Growth

Comparison with other major economies

Asian economies have been reoriented by China’s fast growth, which has created an enormous consumer market and strong investment opportunities for foreign companies. This session will look at the cultural, historical, political and economic drivers of China’s growth, highlighting contrasts with Western and major emerging economies, especially the other BRICs. It will consider China’s prospects in the face of global turmoil, its outward investment policies and its likely impact on global resources and the environment.

Asia Development Models

Successful models, opportunities & challenges

Commentators have long predicted that global economic and political power will shift from the West to the Asia-Pacific region this century. There is, however, a misguided optimism among people who downplay the interdependence between Asia and the rest of the world. Economic recession in the western countries has and will dampen growth prospects in Asia.

This session will explore why Asia’s development performance was so much more successful than that of other developing countries. It’ll also cover the business opportunities and challenges of doing business in the Asian market.

Strategic Marketing in China Possibilities within the Chinese Market

After 30 years of growth, China faces many challenges and opportunities regarding the scale, complexity and dynamism of its socio-economic development. The uneven distribution of population and regional differences has resulted in a hierarchical city structure, ranking from well-developed 1st tier cities to rural areas. Since the implementation of the one-child policy, the birth rate has declined, and as a result, the available labor force has decreased. Yet the new generation of teenager consumers has created a huge market for family, personal and online shopping.

This session will examine numerous markets in China and differences among Chinese consumers. It will explore key factors that will influence the effectiveness of marketing strategy – media and advertising, distribution and retailing – as well as, opportunities and challenges for Multinational Corporations operating in China.

5 China’s Financial Market

Strategies for long-term growth

Chinese companies and financial institutions are increasingly expanding their presence in the global marketplace, while foreign firms and investors also continue to seek access to ever-expanding Chinese markets. This session will provide a brief introduction and analysis of China’s financial markets. Participants will review recent developments in China’s banking industry, stock, bond, derivative, and private equity markets. The challenges and opportunities for foreign companies in these financial markets will also be addressed.

Production and Logistics in the Asian Region The future of “Made in China”

For the last 30 years China has been the “factory to the world”. By taking advantage of cheap labor, huge production capacity, and export friendly government policies Chinese manufacturers have dominated globally. In the last few years, with the rising wages, a reduced supply of workers, and an appreciating currency, China’s export competitiveness has weakened. In many categories China is no longer the cheapest producer. At the same time China’s domestic market has shown tremendous appetite for consumer products. China imports are now growing more rapidly than its exports and many global brands and retailers are rushing in to capture market share.

So what does the next decade look like for the Chinese supply chain? What are the new competencies to succeed in this environment? How do we make critical decisions for the future? What are the new challenges? We will review the Chinese supply chain changes to date and map out opportunities and trends for the future. Supply Chain management in other Asian countries will also be covered in this session.

The Transformation of Chinese Companies and Its Global Implications The Past, Present and Future of Chinese Companies

Compared with other major powers, Chinese entrepreneurs have been exploring their own way of development for the past three generations. This session will study the new models and strategies that Chinese companies have adopted in the context of globalization. There will also be an in-depth analysis of the challenges and limitations, myths and realities, implications for leadership, recent trends, as well as, the relevant cultural dimension offered by these models.

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Strategies for Entering the Chinese Market

Opportunities and challenges for foreign companies in China

Following China’s accession into the World Trade Organization, foreign companies have gained the opportunity to enter the Chinese business community and compete on equal footing with domestic companies. This session will study how to successfully seize business prospects provided by the Chinese marketplace. One of the main channels is through mergers and acquisitions. Such acquisitions have increased significantly in the last few years. Who are the main players? What are the motives and underlying logic of such acquisitions? What form do these acquisitions generally take? What are the obstacles along the way and how do firms overcome them? What are the consequences of these acquisitions for China and the rest of the world? Additional topics covered will include an overview of foreign firms in China and the strategic issues facing them, such as, joint venture management, entry timing and adaptation to local environment.

Key Success and Failure Factors of Doing Business in China Bringing it all together

The aim of this session is to bring the program together in an interactive workshop where executives will have the opportunity to apply acquired knowledge. Participants will discuss factors and practices that lead to successfully doing business in China. What can be expected from China in the upcoming years? Has China become a real market? Is China a real competitor? Is it a procurement centre?

Participants will also analyze business forecasts for China in 2025, discuss its implications for foreign players, and examine four case studies of foreign companies’ approaches to China.

PrePArATiON FOr THe PrOGrAM

Before the program start, participants will be expected to prepare program documentation in advance in order to guarantee an adequate level of background knowledge on China’s historical and political framework.

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PrOGrAM AGeNDA

This intense four-day program has been structured to provide its participants with a hands-on view on how to do business in China, through China-specific academic sessions, company visits, case studies, interactive workshops, expert opinions, networking opportunities and cultural events.

Participants will attend academic sessions and take part in company visits during the day. Cultural and networking events will be held in the evening.

The program content may change, but it will always follow the program’s objectives rigorously.

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• China’s Reforms: Its Financial System and Policies

Dr. Jin LIU.

• Strategies for entering the Chinese Market Dr. Binsheng TENG

• China’s Economic Transformation: the past, present and the future

Dr. Bing XIANG • Strategic Marketing

in China Prof. Rui Zhu

• Asian Markets from a Shareholder and Management Perspective Mr. Eduardo Morcillo • Program Evaluation and Certificate Presentation • Program Closing • Production and Logistics in the Asian Region Mr. Edwin KEH • Multinational

Company Visit • Chinese Company Visit

• Cultural Event and Welcome Dinner • Networking Dinner with CKGSB Alumni. • Farewell Dinner WEDNESDAY,

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wOrLD LeADiNG FACULTY

This executive education program is developed and will be taught by authorities on China. Lecturers are faculty members from IE Business School and Cheung Kong Graduate School of Business, all experts in specific fields of knowledge.

Professor Jing LiU

Professor of Accounting and Finance and Associate Dean, Cheung Kong Graduate School of Business

Dr. Liu holds a Ph.D. from Columbia University; he is also a faculty member at Anderson School of Management, UCLA. He is an expert on capital markets and securities analysis. His research is widely published in top academic journals such as Journal of Accounting Research and Accounting Review, and has earned the Eric E. Juline Research Award from the UCLA Anderson School and the Barclays Global Investors (BGI) Best Paper Award from the Review of Accounting Studies. A member of the editorial board for the Review of Accounting Studies and Journal of International Accounting Research, Dr. Liu is also an active contributor to popular financial press and consultant to domestic and international financial institutions.

Professor edwin KeH

Lecturer of Operations & Information Management Department, The Wharton School, University of Pennsylvania

Until April 2010 Mr. Edwin Keh was Chief Operating Officer and Senior Vice-President of Wal-Mart Global Procurement. He managed offices in more than 20 countries and sourcing activities in more than 50. Apart from acting as Supply Chain Spokesman on numerous occasions, Edwin helped put together the October 2008 Global CEO Summit on Sustainability in Beijing, China.

Prior to Wal-Mart, Edwin Keh managed a consulting practice dedicated to assist companies on supply chain, manufacturing, and product design, also doing work on non-profit organizations and charities. His commercial clients included Berkshire Hathaway and Payless Shoes, Australia, among others. Before that his professional career included postions as Managing Director of Payless Shoesource International, Donna Karan International, and Country Road Australia. He also carried out the start-up sourcing for Abercrombie & Fitch and Structure stores. Professor Keh is currently a faculty member at The Wharton School, University of Pennsylvania. His research interests include retail and supply chain operations in Greater China, sustainability, and decision-making frameworks. He is also working with Yale and Harvard on a new initiative on governance and capacity building in Africa. He serves as Trustee on the board of Whittier College, California. He is on the Board of FACE, a shoe industry charity, and Handa, an NGO that serves the needs of people afflicted with leprosy in China. He advises several social enterprises and speaks and teaches regularly at multiple Universities in Asia and the US. Edwin Keh is the 2011 recipient of the Production and Operations Management Society’s Martin K. Starr Excellence in Production and Operations Management Practice Award.

9 Professor Bing XiAng

Professor of Accounting and the Founding Dean, Cheung Kong Graduate School of Business

Dr. Xiang is the leading authority on globalization of Chinese companies and one of the foremost experts on China business in general. His writings and publications have significantly impacted the managerial practice of companies in China. A highly sought-after authority and consultant on management issues, he serves as an independent board member for a number of companies in the US, Hong Kong, and mainland China. He is also a global board member of trustees for the United Way Worldwide (US) and for Asia House (UK). Dr. Xiang speaks at major business and academic conferences around the globe and writes frequently on the challenges of globalization for Chinese firms and on broader trends in Chinese business and the economy. Dr. Xiang is also a noted scholar and public intellectual whose research has appeared in both peer-reviewed academic journals such as Contemporary Accounting Research and mass-media publications. He is also a frequent commentator on the future of Chinese companies and the economy for both Chinese and non-Chinese media.

Dr. Xiang’s research interests include the globalization of Chinese companies, comparative corporate systems, corporate governance, the restructuring and management of state-owned enterprises, private enterprise business models, and corporate competitiveness in emerging markets. Dr. Xiang received his PhD in Business Administration from the University of Alberta, Canada, and his Bachelor’s Degree in Engineering from Xi’an Jiaotong University, China.

Professor BinsHeng Teng

Professor of Strategic Management and Associate Dean, Cheung Kong Graduate School of Business

Dr. Binsheng Teng is Associate Dean at Cheung Kong Graduate School of Business and responsible for its MBA program. He is also Associate Professor of Strategic Management at Cheung Kong and a tenured professor of Strategic Management at George Washington University (GWU). He serves as a doctoral advisor and lead professor of the departmental doctoral program at GWU. Professor Teng has published over 20 articles in academic journals including Academy of Management Review and Organization Science. His research is included in most textbooks on strategic management. An authority on strategic alliances, he has been interviewed by media such as, The Wall Street Journal and The Washington Post.

Dr. Teng is also a member of the Academy of Management and serves on the editorial board of International Entrepreneurship and Management Journal. He has received many rewards for his research, including the Wendell and Louis Crain Research Scholar at the GWU School of Business. His biography appears in Who’s Who in America and Who’s Who in American Higher Education.

Professor rUi ZHU

Professor of Marketing, Cheung Kong Graduate School of Business

Rui Zhu is Professor of marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she is associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from University of Minnesota.

Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2010, Professor Zhu won the Sauder Junior Research Prize. In 2007, Professor Zhu won the Marketing Science Institute’s Young Scholar award, which identified 20 scholars around the world who are leaders of the next generation of marketing academics. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC, and Financial Times. She currently is an Associate Editor at the Journal of Consumer Psychology, and serves on the editorial board at the Journal of Consumer Research. Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in the undergraduate, MBA, and EMBA programs.

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Professor Li wei

Professor of Economics, Cheung Kong Graduate School of Business

Dr. Li Wei is a professor of economics and emerging markets finance and Director of the Case Center at CKGSB. He formerly served as a professor at the Darden Graduate School of Business, University of Virginia.

Previously, he was a research associate at the University of Michigan’s Institute for Social Studies and taught at Duke University’s Fuqua School of Business.

Li’s research has been published in the Journal of Political Economy, American Economic Review, Rand Journal of Economics, Journal of Law and Economics, Journal of Public Economics, and the Journal of Comparative Economics. He wrote the book”Investing in Emerging Markets”, published by the CFA Institute (formerly the Association for Investment Management and Research). His research insights have been featured in Foreign Affairs, The New York Times, The Los Angeles Times and CNNfn.

Professor edUArdo MorCiLLo

Managing Partner and Co-chair of InterChina Consulting and Associate Professor of Emerging Markets, IE Business School

Professor Morcillo obtained a Bachelors Degree in Law from Carlos III University, Spain and a Masters in International Trade and Investment Law from the University of Newcastle upon Tyne, in the UK. He then worked for Sinclair Roche & Temperley in the UK and Credit Suisse Asset Management in Spain before moving to China in 1999 to work for the Spanish Commercial Office in Beijing as an Investment Analyst. He later joined InterChina Consulting in Beijing and Shanghai before returning to Madrid to take over the representation of the consulting practice in Spain. In this position he was in charge of InterChina´s M&A Advisory practice and Business Development. Eduardo Morcillo is currently a Managing Partner with InterChina, and a co-chair of the company’s Management Committee. He is based out of InterChina’s Beijing office.

Mr. Morcillo has been in China for the past 12 years and is specialized in cross-border mergers & acquisitions, corporate finance, and strategic planning. He is an experienced negotiator being directly involved in numerous successful transactions in China.

In parallel with his advisory experience, Mr. Morcillo is currently an Executive Committee member of the European Union Chamber of Commerce in China, as well as a member of the board of directors for IMAP (leading global M&A organization). He has served as Chairman of the EU-China Trade & Investment Group, Vice Chairman of the Spanish Chamber in China and is an Associate Professor at IE Business School, Spain.

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ABOUT CHeUNG KONG GrADUTe SCHOOL

OF BUSiNeSS

Established in 2002, Cheung Kong Graduate School of Business (CKGSB) is China’s first non-for-profit, independent, faculty-governed business school. CKGSB generates and disseminates global business and economic insight with an emphasis on China and emerging markets. Based in Beijing the school has satellite campuses in Shanghai and Shenzhen, and a network of overseas offices in London, New York and Hong Kong. CKGSB offers MBA, EMBA and finance MBA degrees, as well as extensive executive education programs.

CKGSB’s unique strengths include: World-class faculty with a global perspective

CKGSB faculty members are authorities in their fields and regularly publish in leading peer-reviewed journals. They have trained and taught at the top business schools in the U.S. and Europe—with many arriving at CKGSB after tenured positions at institutions such as Columbia, INSEAD, NYU, Stanford, UCLA, Wharton and Yale. Their research concentrates on explaining how China’s economic growth is influencing not only developed markets, but also emerging economies such as those of the BRIC nations and ASEAN bloc.

Unrivalled insights on China’s role in global business

CKGSB offers thought leadership on the theory and the practice of business in China. As a leading Chinese research-driven institution, CKGSB generates important insights on topics that will define coming decades and into areas that are not fully understood outside of China—such as the globalization strategies of Chinese companies and competition and collaboration among state-owned, private and multinational corporations.

China’s most influential alumni network

CKGSB alumni are some of the most entrepreneurial and influential businesspeople in China. Among CKGSB’s more than 5,000 alumni are leaders of China’s largest private and state-owned enterprises, top managers at multinational companies and senior government officials. They are changing the face of business in China and beyond.

China’s most exclusive management education programs

CKGSB’s management education programs offer platforms for the biggest names in Chinese business to improve themselves both professionally and personally. The CKGSB China CEO program, the most elite program in China, was called a “who’s who of Chinese business” by Business Week and is open to only 50 elite CEOs each year. The EMBA program, 80% of whose participants are VP-level or above, was rated, “Most valuable in China” by Forbes in 2010.

A global executive education platform

As an Asia-based global business school, CKGSB is distinguished by its unique and innovative insights on global business in an era of growing Chinese economic influence. Regardless of where students are in the world, in emerging or established markets, in the East or West, CKGSB’s global knowledge platform is guiding them in a rapidly transforming world.

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DeTAiLS

23, 24, 25 and 26 of September 2014 Venue: Beijing, China

The academic sessions will be hosted at the Cheung Kong Graduate School of Business campus in Beijing. The company visits and cultural event will take place outside the school facilities.

Candidates may apply online at www.execed.ie.edu/internationalprograms

or send the application form that accompanies this information by email to [email protected] or fax to +34 91 568 9618.

Applications will be processed on a strict first come first serve basis. Early application is encouraged as places are limited.

The general program fee is 5.300 €.

Special concessions are available for IE Alumni, groups of executives attending from the same organization, executives registering for more than one program, and early-bird inscriptions.

Fee includes: • Tuition

• Hotel Accommodation starting one day before the program start, to the last evening of the program (5 nights)

• Course Material and Documentation

• All lunches, dinners and coffee breaks included in the program agenda • Company Visits

• Cultural and Networking Events

• Local transportation for Company Visits and Cultural Events Hotel accommodation will be provided within walking distance of Cheung Kong Graduate School of Business Campus in Beijing. Payment is due within 30 days of the invoice date or upon receipt of the invoice if admission is within 30 days prior to the start of the program. Cancellation policies are outlined in the information provided to applicants upon admission.

Karolina Cintrón

IE Business School – Executive Education International Executive Programs Manager Pinar 18 Madrid 28006 - Spain [email protected] Tel.: +34 91 568 96 69 Fax: +34 91 568 96 18 www.execed.ie.edu/internationalprograms

DATES

AND VENUE

APPLICATION

PROCESS

PROGRAM FEE

FOR FURTHER

INFORMATION,

please contact:

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wHY ie BUSiNeSS SCHOOL

Ranked No. 1 in Europe, IE Business School is dedicated to educating business leaders through programs based on its core values of:

• Entrepreneurial spirit: Founded in 1973 by entrepreneurs for entrepreneurs, IE places the entrepreneurial and innovative mindset at the heart of its programs, and is home to many startup initiatives such as the Venture Lab, the Spain Startup & Investor Summit, and Wayra.

• Diversity and global focus: With about 100 nationalities making up its student body, IE provides business education with a global perspective. It supports talent from all over the world from admission to graduation and beyond, and through its Diversity and Equality Commission and its Center for Diversity.

• Humanities and social responsibility: As Secretariat of the United Nations Global Compact in Spain, IE places positive social impact at the forefront with its Corporate Social Responsibility programs and expert faculty in areas of social entrepreneurship and microfinance, among others. It is also the proud birthplace of organizations such as Net Impact and Emzingo Group.

IE Executive Education programs equip managers, entrepreneurs, and leaders with the latest tools, best practices, and skills through interactive and practical sessions. Our programs are designed to enable executives to excel amidst the many and varied challenges they face both today and in the future.

www.ie.edu/internationalprograms

1st _Europe:

Business School (December 2013)

3rd _Worldwide:

Business School in Finance (June 2013) 1st _Worldwide: Online International Executive MBA (February 2010) 3rd _Worldwide:

Business School - MBA (August 2011)

1st _Worldwide:

Business School - MBA (September 2009) 5th _Worldwide: Executive Education (October 2011) 1st _Europe: Business School (November 2011) 3rd _Worldwide: Business School International Programs (November 2012) 5th _Worldwide: Executive Education In-company Programs (November 2011) 3rd _Worldwide:

Sustainability & Ethics Ranking (September 2011)

INTERNATIONAL

EXECUTIVE

PROGRAMS

PrOGrAM POrTFOLiO

(List is subject to change)

SKILLS DEVELOPMENT

• Innovative Leadership

• Executive Negotiation Workshop

• Communication Skills and Public Speaking Workshop • Leading Project-Driven Organizations

FINANCE

• Finance and Accounting Workshop for Non-Financial Managers • Corporate Finance • Venture Capital • Private Equity • Islamic Finance SPECIALIZED MANAGEMENT

• Management Fundamentals for Scientists and Researchers

• Effective Management for Security Professionals

• China: An Inside View • The Digital Tourism Business

SOCIAL IMPACT SERIES

• The Global Renewable Energy Business • Frugal Innovation

• Financial Inclusion

CONTACTS

Visit our website where you can also download the program brochures:

www.ie.edu/internationalprograms

Or contact our International Executive Program Managers:

Barbara Zubillaga Krysta Martinez Karolina Cintron

[email protected] [email protected] [email protected] +34 91 568 97 58 +34 91 568 95 70 +34 91 568 96 69

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IE Business School Executive Education IE Executive Education

IE Business School – Executive Education Pinar 18. 28006 Madrid. Spain. EU Tel.: +34 91 568 96 00

Fax: +34 91 568 96 18