AN EMPIRICAL STUDY ON ROLL AND PERFORMANCE OF MSMEs IN INDIA

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories

Indexed & Listed at:

Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Google Scholar, Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)],

Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world.

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

CONTENTS

Sr.

No.

TITLE & NAME OF THE AUTHOR (S)

Page

No.

1

.

ADAPTATION LEVEL OF GREEN SUPPLY CHAIN PRACTICES: AN EMPIRICAL STUDY OF INDIAN

AUTOMOBILE SECTOR

DR. SHIVANI SHARMA & DR. V. K. JAIN

1

2

.

LEASING: A SOLUTION TO CREDIT RATIONING

MANDEEP KAUR & DR. POOJA MISHRA

5

3

.

A STUDY ON THE RELATIONSHIP BETWEEN FOREIGN DIRECT INVESTMENT AND ECONOMIC GROWTH

WITH SPECIAL EMPHASIS TO FOREIGN TRADE AND GROSS DOMESTIC PRODUCT

MANINDER KAUR & RITU PRIYA

10

4

.

PERFORMANCE MANAGEMENT: IMPLICATIONS FOR POTENTIAL WAGE CAPPING AT RAKSHITH

HOSPITAL, CHENNAI

V.CHANDIRAVATHANAN & DR. S. POUGAJENDY

15

5

.

EMPOWERMENT OF WOMEN THROUGH CREATING AWARENESS TRAINING ON VALUE ADDITION OF

NUTRICEREALS FOODS

DR. S. GANAPATHI & A.THANAGM

19

6

.

MERGER & ACQUISITION IN THE INDIAN CONTEXT: THE IMPACT ON SHAREHOLDER VALUE

S. GOWRI & DR. S. POUGAJENDY

22

7

.

CHALLENGES OF CHANGE MANAGEMENT ON SERVICE DELIVERY IN THE ADMINISTRATION POLICE

SERVICE IN MURANGA COUNTY

DR. JOHN WEKESA WANJALA, CLIFFORD G. MACHOGU, DR. RICHARD JUMA OTIENO & NELLY AYABEI

25

8

.

A STUDY ON ELECTRONIC-HUMAN RESOURCE MANAGEMENT AND ITS STRATEGIES: LITERATURE

REVIEW

MONALISHA PATEL & SUNIL DHAL

31

9

.

AN EMPIRICAL STUDY ON ROLL AND PERFORMANCE OF MSMEs IN INDIA

B R MURTHY, G MANJULA & G NARAYANA SWAMY

37

10

.

UNDERSTANDING CUSTOMER SATISFACTION OF INTERNET BANKING: A CASE STUDY IN UTTRAKHAND

DR. PRIYANKA AGARWAL

39

11

.

A STATISTICAL STUDY ON ADVERTISING EFFECTIVENESS OF COLD DRINKS IN CHINNATHIRUPATHY,

SALEM DISTRICT

M.VALAVAN

44

12

.

PRIVATE LIFE INSURANCE INDUSTRY: AN OVERVIEW

MONA JINDAL

46

13

.

IMPACT OF INSTITUTIONAL FINANCE ON BORROWERS CONCERNED WITH PRIORITY SECTOR

DR. POONAM NAGPAL, PRACHI GUPTA & SHACHI GUPTA

51

14

.

RURAL MARKETING IN INDIA

DR. MIRDULESH SINGH & ANKIT KUMAR KATIYAR

55

15

.

GREEN BANKING: AN APPROACH TOWARDS ENVIRONMENT CONSERVATION

VANDANA SONI & DR. B. B. PANDEY

59

16

.

OPPORTUNITIES AND CHALLENGES OF E-ADVERTISING: THE CONSUMERS’ PERSPECTIVE

DR. SEEMA SINGH & SARIKA AHLLUWALIA

63

17

.

A STUDY ON EMPLOYEES SATISFACTION TOWARDS E-HRM IN PRIVATE SECTOR BANKS

DR. P. KANNAN & D. MOHANA PRIYA

72

18

.

PERFORMANCE ESCALATION THROUGH SUPPLIER RELATIONSHIP PRACTICES (SRP)

RAJEEV KUMAR

76

19

.

WORKING OF NEURONS IN ARTIFICIAL NEURAL NETWORKS

MAMTA SHARMA

82

20

.

STUDY ON INDIAN BANKS USING GREEN BANKING

NEHA CHOUDHARY

86

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

CHIEF PATRON

Prof. (Dr.) K. K. AGGARWAL

Chairman, Malaviya National Institute of Technology, Jaipur

(An institute of National Importance & fully funded by Ministry of Human Resource Development, Government of India)

Chancellor, K. R. Mangalam University, Gurgaon

Chancellor, Lingaya’s University, Faridabad

Founder Vice-Chancellor (1998-2008), Guru Gobind Singh Indraprastha University, Delhi

Ex. Pro Vice-Chancellor, Guru Jambheshwar University, Hisar

FOUNDER PATRON

Late Sh. RAM BHAJAN AGGARWAL

Former State Minister for Home & Tourism, Government of Haryana

Former Vice-President, Dadri Education Society, Charkhi Dadri

Former President, Chinar Syntex Ltd. (Textile Mills), Bhiwani

FORMER CO-ORDINATOR

Dr. S. GARG

Faculty, Shree Ram Institute of Business & Management, Urjani

ADVISOR

Prof. S. L. MAHANDRU

Principal (Retd.), Maharaja Agrasen College, Jagadhri

EDITOR

Dr. R. K. SHARMA

Professor & Dean, Bharti Vidyapeeth University Institute of Management & Research, New Delhi

CO-EDITOR

Dr. BHAVET

Faculty, Shree Ram Institute of Engineering & Technology, Urjani

EDITORIAL ADVISORY BOARD

Dr. S. P. TIWARI

Head, Department of Economics & Rural Development, Dr. Ram Manohar Lohia Avadh University, Faizabad

Dr. CHRISTIAN EHIOBUCHE

Professor of Global Business/Management, Larry L Luing School of Business, Berkeley College, USA

Dr. SIKANDER KUMAR

Chairman, Department of Economics, Himachal Pradesh University, Shimla, Himachal Pradesh

Dr. JOSÉ G. VARGAS-HERNÁNDEZ

Research Professor, University Center for Economic & Managerial Sciences, University of Guadalajara,

Gua-dalajara, Mexico

Dr. M. N. SHARMA

Chairman, M.B.A., Haryana College of Technology & Management, Kaithal

Dr. TEGUH WIDODO

Dean, Faculty of Applied Science, Telkom University, Bandung Technoplex, Jl. Telekomunikasi, Indonesia

Dr. M. S. SENAM RAJU

Professor, School of Management Studies, I.G.N.O.U., New Delhi

Dr. CLIFFORD OBIYO OFURUM

Professor of Accounting & Finance, Faculty of Management Sciences, University of Port Harcourt, Nigeria

Dr. KAUP MOHAMED

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

SUNIL KUMAR KARWASRA

Principal, Aakash College of Education, ChanderKalan, Tohana, Fatehabad

Dr. MIKE AMUHAYA IRAVO

Principal, Jomo Kenyatta University of Agriculture & Tech., Westlands Campus, Nairobi-Kenya

Dr. SYED TABASSUM SULTANA

Principal, Matrusri Institute of Post Graduate Studies, Hyderabad

Dr. NEPOMUCENO TIU

Chief Librarian & Professor, Lyceum of the Philippines University, Laguna, Philippines

Dr. SANJIV MITTAL

Professor & Dean, University School of Management Studies, GGS Indraprastha University, Delhi

Dr. ANA ŠTAMBUK

Head of Department of Statistics, Faculty of Economics, University of Rijeka, Rijeka, Croatia

Dr. RAJENDER GUPTA

Convener, Board of Studies in Economics, University of Jammu, Jammu

Dr. SHIB SHANKAR ROY

Professor, Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh

Dr. ANIL K. SAINI

Professor, Guru Gobind Singh Indraprastha University, Delhi

Dr. SRINIVAS MADISHETTI

Professor, School of Business, Mzumbe University, Tanzania

Dr. NAWAB ALI KHAN

Professor & Dean, Faculty of Commerce, Aligarh Muslim University, Aligarh, U.P.

MUDENDA COLLINS

Head, Operations & Supply Chain, School of Business, The Copperbelt University, Zambia

Dr. EGWAKHE A. JOHNSON

Professor & Director, Babcock Centre for Executive Development, Babcock University, Nigeria

Dr. A. SURYANARAYANA

Professor, Department of Business Management, Osmania University, Hyderabad

Dr. MURAT DARÇIN

Associate Dean, Gendarmerie and Coast Guard Academy, Ankara, Turkey

Dr. ABHAY BANSAL

Head, Department of Information Technology, Amity School of Engg. & Tech., Amity University, Noida

Dr. YOUNOS VAKIL ALROAIA

Head of International Center, DOS in Management, Semnan Branch, Islamic Azad University, Semnan, Iran

WILLIAM NKOMO

Asst. Head of the Department, Faculty of Computing, Botho University, Francistown, Botswana

Dr. JAYASHREE SHANTARAM PATIL (DAKE)

Faculty in Economics, KPB Hinduja College of Commerce, Mumbai

SHASHI KHURANA

Associate Professor, S. M. S. Khalsa Lubana Girls College, Barara, Ambala

Dr. SEOW TA WEEA

Associate Professor, Universiti Tun Hussein Onn Malaysia, Parit Raja, Malaysia

Dr. OKAN VELI ŞAFAKLI

Associate Professor, European University of Lefke, Lefke, Cyprus

Dr. MOHENDER KUMAR GUPTA

Associate Professor, Government College, Hodal

Dr. BORIS MILOVIC

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

Dr. MOHAMMAD TALHA

Associate Professor, Department of Accounting & MIS, College of Industrial Management, King Fahd

Uni-versity of Petroleum & Minerals, Dhahran, Saudi Arabia

Dr. V. SELVAM

Associate Professor, SSL, VIT University, Vellore

Dr. IQBAL THONSE HAWALDAR

Associate Professor, College of Business Administration, Kingdom University, Bahrain

Dr. PARDEEP AHLAWAT

Associate Professor, Institute of Management Studies & Research, Maharshi Dayanand University, Rohtak

Dr. ALEXANDER MOSESOV

Associate Professor, Kazakh-British Technical University (KBTU), Almaty, Kazakhstan

Dr. ASHOK KUMAR CHAUHAN

Reader, Department of Economics, Kurukshetra University, Kurukshetra

YU-BING WANG

Faculty, department of Marketing, Feng Chia University, Taichung, Taiwan

SURJEET SINGH

Faculty, Department of Computer Science, G. M. N. (P.G.) College, Ambala Cantt.

Dr. MELAKE TEWOLDE TECLEGHIORGIS

Faculty, College of Business & Economics, Department of Economics, Asmara, Eritrea

Dr. RAJESH MODI

Faculty, Yanbu Industrial College, Kingdom of Saudi Arabia

Dr. SAMBHAVNA

Faculty, I.I.T.M., Delhi

Dr. THAMPOE MANAGALESWARAN

Faculty, Vavuniya Campus, University of Jaffna, Sri Lanka

Dr. SHIVAKUMAR DEENE

Faculty, Dept. of Commerce, School of Business Studies, Central University of Karnataka, Gulbarga

SURAJ GAUDEL

BBA Program Coordinator, LA GRANDEE International College, Simalchaur - 8, Pokhara, Nepal

FORMER TECHNICAL ADVISOR

AMITA

FINANCIAL ADVISORS

DICKEN GOYAL

Advocate & Tax Adviser, Panchkula

NEENA

Investment Consultant, Chambaghat, Solan, Himachal Pradesh

LEGAL ADVISORS

JITENDER S. CHAHAL

Advocate, Punjab & Haryana High Court, Chandigarh U.T.

CHANDER BHUSHAN SHARMA

Advocate & Consultant, District Courts, Yamunanagar at Jagadhri

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

CALL FOR MANUSCRIPTS

We invite unpublished novel, original, empirical and high quality research work pertaining to the recent developments & practices in the areas of Com-puter Science & Applications; Commerce; Business; Finance; Marketing; Human Resource Management; General Management; Banking; Economics; Tourism Administration & Management; Education; Law; Library & Information Science; Defence & Strategic Studies; Electronic Science; Corporate Gov-ernance; Industrial Relations; and emerging paradigms in allied subjects like Accounting; Accounting Information Systems; Accounting Theory & Practice; Auditing; Behavioral Accounting; Behavioral Economics; Corporate Finance; Cost Accounting; Econometrics; Economic Development; Economic History; Financial Institutions & Markets; Financial Services; Fiscal Policy; Government & Non Profit Accounting; Industrial Organization; International Economics & Trade; International Finance; Macro Economics; Micro Economics; Rural Economics; Co-operation; Demography: Development Planning; Development Studies; Applied Economics; Development Economics; Business Economics; Monetary Policy; Public Policy Economics; Real Estate; Regional Economics; Political Science; Continuing Education; Labour Welfare; Philosophy; Psychology; Sociology; Tax Accounting; Advertising & Promotion Management; Management Information Systems (MIS); Business Law; Public Responsibility & Ethics; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Labour Relations & Human Resource Management; Marketing Research; Marketing Theory & Applications; Non-Profit Or-ganizations; Office Administration/Management; Operations Research/Statistics; Organizational Behavior & Theory; Organizational Development; Pro-duction/Operations; International Relations; Human Rights & Duties; Public Administration; Population Studies; Purchasing/Materials Management; Re-tailing; Sales/Selling; Services; Small Business Entrepreneurship; Strategic Management Policy; Technology/Innovation; Tourism & Hospitality; Transpor-tation Distribution; Algorithms; Artificial Intelligence; Compilers & Translation; Computer Aided Design (CAD); Computer Aided Manufacturing; Computer Graphics; Computer Organization & Architecture; Database Structures & Systems; Discrete Structures; Internet; Management Information Systems; Mod-eling & Simulation; Neural Systems/Neural Networks; Numerical Analysis/Scientific Computing; Object Oriented Programming; Operating Systems; Pro-gramming Languages; Robotics; Symbolic & Formal Logic; Web Design and emerging paradigms in allied subjects.

Anybody can submit the soft copy of unpublished novel; original; empirical and high quality research work/manuscriptanytime in M.S. Word format

after preparing the same as per our GUIDELINES FOR SUBMISSION; at our email address i.e. [email protected] or online by clicking the link online submission as given on our website (FOR ONLINE SUBMISSION, CLICK HERE).

GUIDELINES FOR SUBMISSION OF MANUSCRIPT

1. COVERING LETTER FOR SUBMISSION:

DATED: _____________

THE EDITOR

IJRCM

Subject: SUBMISSION OF MANUSCRIPT IN THE AREA OF______________________________________________________________.

(e.g. Finance/Mkt./HRM/General Mgt./Engineering/Economics/Computer/IT/ Education/Psychology/Law/Math/other, please specify)

DEAR SIR/MADAM

Please find my submission of manuscript titled ‘___________________________________________’ for likely publication in one of your journals.

I hereby affirm that the contents of this manuscript are original. Furthermore, it has neither been published anywhere in any language fully or partly, nor it is under review for publication elsewhere.

I affirm that all the co-authors of this manuscript have seen the submitted version of the manuscript and have agreed to inclusion of their names as co-authors.

Also, if my/our manuscript is accepted, I agree to comply with the formalities as given on the website of the journal. The Journal has discretion to publish our contribution in any of its journals.

NAME OF CORRESPONDING AUTHOR :

Designation/Post* : Institution/College/University with full address & Pin Code : Residential address with Pin Code : Mobile Number (s) with country ISD code : Is WhatsApp or Viber active on your above noted Mobile Number (Yes/No) : Landline Number (s) with country ISD code :

E-mail Address :

Alternate E-mail Address :

Nationality :

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

NOTES:

a) The whole manuscript has to be in ONE MS WORD FILE only, which will start from the covering letter, inside the manuscript. pdf. version is liable to be rejected without any consideration.

b) The sender is required to mention the following in the SUBJECT COLUMNof the mail:

New Manuscript for Review in the area of (e.g. Finance/Marketing/HRM/General Mgt./Engineering/Economics/Computer/IT/ Education/Psychology/Law/Math/other, please specify)

c) There is no need to give any text in the body of the mail, except the cases where the author wishes to give any specific message

w.r.t. to the manuscript.

d) The total size of the file containing the manuscript is expected to be below 1000 KB.

e) Only the Abstract will not be considered for review and the author is required to submit the complete manuscript in the first instance.

f) The journal gives acknowledgement w.r.t. the receipt of every email within twenty-four hours and in case of non-receipt of acknowledgment from the journal, w.r.t. the submission of the manuscript, within two days of its submission, the corresponding author is required to demand for the same by sending a separate mail to the journal.

g) The author (s) name or details should not appear anywhere on the body of the manuscript, except on the covering letter and the cover page of the manuscript, in the manner as mentioned in the guidelines.

2. MANUSCRIPT TITLE: The title of the paper should be typed in bold letters, centeredand fully capitalised.

3. AUTHOR NAME (S) & AFFILIATIONS: Author (s) name, designation, affiliation (s), address, mobile/landline number (s), and email/al-ternate email address should be given underneath the title.

4. ACKNOWLEDGMENTS: Acknowledgements can be given to reviewers, guides, funding institutions, etc., if any.

5. ABSTRACT: Abstract should be in fully Italic printing, ranging between 150 to 300 words. The abstract must be informative and eluci-dating the background, aims, methods, results & conclusion in a SINGLE PARA. Abbreviations must be mentioned in full.

6. KEYWORDS: Abstract must be followed by a list of keywords, subject to the maximum of five. These should be arranged in alphabetic order separated by commas and full stop at the end. All words of the keywords, including the first one should be in small letters, except special words e.g. name of the Countries, abbreviations etc.

7. JEL CODE: Provide the appropriate Journal of Economic Literature Classification System code (s). JEL codes are available at www.aea-web.org/econlit/jelCodes.php. However, mentioning of JEL Code is not mandatory.

8. MANUSCRIPT: Manuscript must be in BRITISH ENGLISH prepared on a standard A4 size PORTRAIT SETTING PAPER. It should be free

from any errors i.e. grammatical, spelling or punctuation. It must be thoroughly edited at your end.

9. HEADINGS: All the headings must be bold-faced, aligned left and fully capitalised. Leave a blank line before each heading. 10. SUB-HEADINGS: All the sub-headings must be bold-faced, aligned left and fully capitalised.

11. MAIN TEXT:

THE MAIN TEXT SHOULD FOLLOW THE FOLLOWING SEQUENCE:

INTRODUCTION REVIEW OF LITERATURE

NEED/IMPORTANCE OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES

HYPOTHESIS (ES)

RESEARCH METHODOLOGY RESULTS & DISCUSSION

FINDINGS

RECOMMENDATIONS/SUGGESTIONS

CONCLUSIONS LIMITATIONS

SCOPE FOR FURTHER RESEARCH

REFERENCES

APPENDIX/ANNEXURE

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

12. FIGURES & TABLES: These should be simple, crystal CLEAR, centered, separately numbered & self-explained, and the titles must be above the table/figure. Sources of data should be mentioned below the table/figure. It should be ensured that the tables/figures are

referred to from the main text.

13. EQUATIONS/FORMULAE: These should be consecutively numbered in parenthesis, left aligned with equation/formulae number placed at the right. The equation editor provided with standard versions of Microsoft Word may be utilised. If any other equation editor is utilised, author must confirm that these equations may be viewed and edited in versions of Microsoft Office that does not have the editor.

14. ACRONYMS: These should not be used in the abstract. The use of acronyms is elsewhere is acceptable. Acronyms should be defined on its first use in each section e.g. Reserve Bank of India (RBI). Acronyms should be redefined on first use in subsequent sections. 15. REFERENCES: The list of all references should be alphabetically arranged. The author (s) should mention only the actually utilised

references in the preparation of manuscript and they may follow Harvard Style of Referencing. Also check to ensure that everything that you are including in the reference section is duly cited in the paper. The author (s) are supposed to follow the references as per the following:

•

All works cited in the text (including sources for tables and figures) should be listed alphabetically.

•

Use (ed.) for one editor, and (ed.s) for multiple editors.

•

When listing two or more works by one author, use --- (20xx), such as after Kohl (1997), use --- (2001), etc., in chronologically ascending order.

•

Indicate (opening and closing) page numbers for articles in journals and for chapters in books.

•

The title of books and journals should be in italic printing. Double quotation marks are used for titles of journal articles, book chapters, dissertations, reports, working papers, unpublished material, etc.

•

For titles in a language other than English, provide an English translation in parenthesis.

•

Headers, footers, endnotes and footnotes should not be used in the document. However, you can mention short notes to elucidate some specific point, which may be placed in number orders before the references.

PLEASE USE THE FOLLOWING FOR STYLE AND PUNCTUATION IN REFERENCES:

BOOKS

•

Bowersox, Donald J., Closs, David J., (1996), "Logistical Management." Tata McGraw, Hill, New Delhi.

•

Hunker, H.L. and A.J. Wright (1963), "Factors of Industrial Location in Ohio" Ohio State University, Nigeria.

CONTRIBUTIONS TO BOOKS

•

Sharma T., Kwatra, G. (2008) Effectiveness of Social Advertising: A Study of Selected Campaigns, Corporate Social Responsibility, Edited by David Crowther & Nicholas Capaldi, Ashgate Research Companion to Corporate Social Responsibility, Chapter 15, pp 287-303.

JOURNAL AND OTHER ARTICLES

•

Schemenner, R.W., Huber, J.C. and Cook, R.L. (1987), "Geographic Differences and the Location of New Manufacturing Facilities," Jour-nal of Urban Economics, Vol. 21, No. 1, pp. 83-104.

CONFERENCE PAPERS

•

Garg, Sambhav (2011): "Business Ethics" Paper presented at the Annual International Conference for the All India Management Asso-ciation, New Delhi, India, 19–23

UNPUBLISHED DISSERTATIONS

•

Kumar S. (2011): "Customer Value: A Comparative Study of Rural and Urban Customers," Thesis, Kurukshetra University, Kurukshetra.

ONLINE RESOURCES

•

Always indicate the date that the source was accessed, as online resources are frequently updated or removed.

WEBSITES

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

AN EMPIRICAL STUDY ON ROLL AND PERFORMANCE OF MSMEs IN INDIA

B R MURTHY

ASST. PROFESSOR

GOLDEN VALLEY INTEGRATED CAMPUS (GVIC)

ANGALLU POST

G MANJULA

ASST. PROFESSOR

GOLDEN VALLEY INTEGRATED CAMPUS (GVIC)

ANGALLU POST

G NARAYANA SWAMY

ASST. PROFESSOR

GOLDEN VALLEY INTEGRATED CAMPUS (GVIC)

ANGALLU POST

ABSTRACT

Modern days Indian development Industrial sector occupying important portion, Post-independence MSMEs taken vital role to generation of employment and income. It is contributing Export growth also. It is having loge no of opportunities to firm formation and employment opportunities. This study provides the growth of MSMEs, Employment and Export Promotions in India; It is helpful for empowerment of MSMEs in India.

KEYWORDS

MSMED Act, GDP, Indian economy, enterprises, employment.

ENTERPRISES

nterprise is an artificial Association form, generally it is associated by the Sole Proprietorship, Partnership, Joint Stock Company and Cooperatives. These are given to push up to the Micro and Macro Economy. This are playing major roll in developed economy and Developing Nations. The enterprises support-ing to nation, through Utilization of Resources, Providsupport-ing Employment Opportunities, Reducsupport-ing Import goods and Services and Exportsupport-ing goods and Services.

MSMED ACT 2006

India is a growing economy and its moving away from agriculture to Industry as contribution to GDP. Now a day’s Micro, small and medium industry have under-gone massive changes in India. The Micro small and Medium Enterprises in economic development Increase in the number of Production, employment and Export earnings of the country.

Micro, small and medium enterprise as per MSMED Act 2006, defined based on their investment in plant and machinery and on equipment for enterprise providing or rendering services. The defined limit on investment to be classified as micro small and medium enterprises is as follows:

TABLE 1

Classification Manufacturing Enterprises (Investment limit in Plant and Machinery) Service enterprises (Investment limit in equipment)

Micro Firm Rs 25 Lakh Rs 10 Lakh

Small Above Rs 25 Lakh up to Rs 5 Crore Above Rs 10 Lakh up to Rs 2Crore

Medium Above Rs % Crore up to Rs 10 Crore Above Rs 2 Crore up to Rs 5 Crore

EMPLOYMENT

Enterprise gives community empowerment through providing employee opportunity and living standard. MSME creates employment opportunities at low capital of investment firms. The MSMEs providing Self-employment also, based on availability of the resources, employee skills and Demand of the market. The MSMED Providing Skill Improvement programs for Employee and employer. It is providing opportunity in rural area also.

GDP

India Gross domestic Products (GDP) growth is better than other developing counters with developed MSME sectors; Development is an inclusive and distributed growth. The Indian economy has taken initiative to concentrate on the development of MSMEs, which had contributed positively to the India’s GDP. The govern-ment considers separate policy for empowergovern-ment of MSMEDs.

OBJECTIVES OF THE STUDY

1. To appraise the performance of working MSMEs in India for the period from 2010 to 2014.

2. To identify the performance of MSMEs in India for providing Employment opportunity in India.

3. To identifying the MSME performance of Nation growth.

RESEARCH METHODOLOGY

The present study is based on the secondary data. Most of the secondary data sources comprising of annual reports, Journals and websites of the MSMEs. The collected data analyzed, tabulated and Interpreted for conclusion in systematic manner. The period of study is from 2010-14.

ANALYSIS

The Fig: 1 Express working Enterprises in India form 2009 -10 to 2013-14. The working Enterprises are Increasing Continuously in 410.8 to 488.56 Lakes from 2009-10 to 2013-14. it is good for Industrial development of the Nation.

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

The Fig 2 Expressing Employment Opportunities in MSMEs in India from 2009-10 to 2013-14. The employment also increasing continuously from 921.79 to 1114.29 lakes.

The Fig 3 Expressing GDP Contribution by Indian MSMEs from 2009-10 to 2013-14. Indian MSMEDs contributed GDP is 36.12% in 2009-10 and immediately decreasing by 36.05% in 201011. 36.05% to 37.95% increasing from 2010-11 to 2012-13 and immediately decreasing from 37.54% in 2013-14.

RECOMMENDATIONS

MSMEs working firms and Employment are continuously improving with similar growth. MSMED Bodies are concentrate continue this kind of growth. We need to create the favorable Environment and supporting to the export operation.

Most of the entrepreneurs are started enterprise without registration; we need to create the awareness and benefits of registration. To create the competition for State and district MSMED bodies.

We need to take right precautions for reducing inequalities of the Regional enterprises.

CONCLUSIONS

Indian MSMEs has achieved steady growth over the last couple of years. Every Entrepreneur takes the responsibility to give Push up the Nation development through Maximum Production, to meet the community requirement and earning foreign currency. It is become a trust area, further capturing major portion to contribute nation GDP.

REFERENCES

1. C. Swarnalatha and M. Tharani, (2014).” Environment of MSMEs in Rapid emerging Economy: The Case of India”, Golden Research thoughts, ISSN 2231-5063

2. Dr. J. Venkatesh, R. Lavanya Kumari (2014). “Impact of Globalization on Micro Small Medium Enterprises in India” Pezzottaite Journals, Volume 3, Number

3, July-September, ISSN: 2319-9059.

3. Dr. M Rajesh and G. Vinayagamurthy (2013). “Significance and contribution of small and medium enterprises in India”, International research Journal of Business and Management, ISSN 2322-083X

4. Dr. P. Uma, (2013).” Role of smes in Economic Development of India”, Asia Pacific Journal of Marketing & Management Review, ISSN 2319-2836.

5. India 2013 A Reference Annual, Publication division, Ministry of information and broadcasting Government of India, ISBN 978-81-230-1836-2.

6. Katalin Kiss and Nandor Zagyi, (2014). Principal Characteristics of the Indian Micro, small and Medium Enterprises in rural Development, Geographical Locality Studies, ISSN 2052-0018

7. MSMED.gov.in annual Reports.

8. Ravulaparthy Ramarao, (2012). “Competitiveness of India’s Micro and small enterprises through functional Competencies: role in Nation’s Development”

Vikalpa, Volume 37.

FIGURES

FIG. 1: WORKING ENTERPRISE IN INDIA

Source: MSMED annual Report 2015

FIG. 2: EMPLOYMENTS IN MSME IN INDIA

Source: MSMED annual Report 2015

FIG. 3: GDP CONTRIBUTIONS BY MSMEs

Source: MSMED annual Report 2015 488.56 467.54 447.64 428.73 410.8 350 400 450 500

2013-14 2012-13 2011-12 2010-11 2009-10

Working Enterprice 1114.29 _1061.4 1011.69 _965.15 921.79 0 500 1000 1500

2013-14 2012-13 2011-12 2010-11 2009-10

Employment in MSME

37.54 37.95 36.69 36.05 36.12 35 36 37 38 39

2013-14 2012-13 2011-12 2010-11 2009-10

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756

INTERNATIONAL JOURNAL OF RESEARCH IN COMMERCE, IT & MANAGEMENT

REQUEST FOR FEEDBACK

Dear Readers

At the very outset, International Journal of Research in Commerce, IT & Management (IJRCM) acknowledges

& appreciates your efforts in showing interest in our present issue under your kind perusal.

I would like to request you to supply your critical comments and suggestions about the material published

in this issue, as well as on the journal as a whole, on our e-mail

[email protected]

for further

improve-ments in the interest of research.

If you have any queries, please feel free to contact us on our e-mail

[email protected]

.

I am sure that your feedback and deliberations would make future issues better – a result of our joint effort.

Looking forward to an appropriate consideration.

With sincere regards

Thanking you profoundly

Academically yours

Sd/-

Co-ordinator

DISCLAIMER

V

OLUME

N

O

.

7

(2017),

I

SSUE

N

O

.

08

(A

UGUST

)

ISSN

2231-5756