smarter marketing. greater results. tailored for you.
three magazines
90+ journals
online job postings
APA annual convention
mailing lists
two e-newsletters
banner advertising
nearly 122,500 members
Advertising
+ Marketing
Opportunities
2016
Monitor on
Psychology
Advertising works in Monitor onPsychology, the official publication of
the American Psychological Association. As the premier news source for the APA and the psychology discipline in general, Monitor on Psychology is one of the most cost-effective and direct means of reaching approximately 88,000 psychologists, clinicians, and health providers.
Expand your visibility
No matter what your budget, Monitor
on Psychology affords you a number of
advertising options including display (editorial section), display classified, and/ or line-for-line classified advertisements. You can enhance your print advertising campaign by sponsoring an issue of the digital edition of Monitor on Psychology or embedding a video in your ad. Ask us for more information!.
Classified ads receive exposure on www.psyccareers.com.
Issuance
11 times per year
2016 DISPLAY ADVERTISING CLOSING DATES Issue Date
Space Reservation
Deadline Material Closing JANUARY NOVEMBER 5 NOVEMBER 19
FEBRUARY NOVEMBER 25 DECEMBER 10
MARCH DECEMBER 31 JANUARY 14
APRIL FEBRUARY 4 FEBRUARY 18
MAY MARCH 4 MARCH 18
JUNE APRIL 1 APRIL 15
JULY/AUGUST MAY 4 MAY 16
SEPTEMBER JULY 8 JULY 22
OCTOBER AUGUST 12 AUGUST 26
NOVEMBER SEPTEMBER 9 SEPTEMBER 23
DECEMBER OCTOBER 5 OCTOBER 28
2016 MONITOR ON PSYCHOLOGY AD RATES DISPLAY ADVERTISING RATES: BLACK & WHITE
Ad Sizes 1x 3x 6x 11x 22x 1 PAGE $8,235 $7,860 $7,615 $7,250 $6,770 1/2 PAGE 4,910 4,675 4,520 4,335 4,030 2 COL. ISLAND 3,635 3,420 3,315 3,180 2,960 1/3RD PAGE 2,970 2,795 2,705 2,585 2,415 1/6TH PAGE 2,620 2,470 2,395 2,295 2,140 PREMIUM POSITIONS: BLACK & WHITE
Ad Sizes 1x 3x 6x 11x 22x COVER 2 $10,915 $10,355 $10,045 $9,615 $8,950 COVER 3 9,710 9,225 8,925 8,530 7,955 COVER 4 11,215 10,670 10,325 9,885 9,205 PAGE 1 10,660 10,080 9,780 9,325 8,700 PAGE 2 9,710 9,225 8,925 8,530 7,955 PAGE 3 9,710 9,225 8,925 8,530 7,955 OPENING SPD (PAGES 2 AND 3) 19,725 18,740 18,140 17,350 16,170 DISPLAY CLASSIFIED ADVERTISING RATES
B&W Only 1x 3x 6x 11x 22x
PER COLUMN INCH
$200 $195 $185 $170 $165
Grow your business with APA’s
official publication
To discuss how to make your dollars go further, call James Boston at (202) 336-5714,
jboston@apa.org.
MONITOR AND GRADPSYCH AD SIZES
Full page bleed ... 8-5/8” x 11-1/4” Full Page ... 6-7/8” x 9-1/2” 1/2 Page Horizontal ... 6-7/8” x 4-1/2” 1/2 Page Vertical ... 3-3/8” x 9-1/2” 2-Column Island ... 4-1/2” x 6-1/4” 1/3 Page Square ... 4-1/2” x 4-1/2” 1/3 Page Vertical ... 2-1/8” x 9-1/2” 1/6 page ... 2-1/8” x 4-1/2” Trim Size ... 8-1/4” x 10-7/8” Live Area ... 7-3/4” x 10-1/4” Bleeds: Bleeds should extend 1/4” outside of magazine trim size.
COLOR
4-Color Process: $1,200
PMS or Matched Colors: $750 each
LINE CLASSIFIED ADVERTISING
Added Value! Every print ad receives a
120 x 240 web banner.
gradPSYCH
gradPSYCH is a quarterly magazine
published by the American
Psychological Association for students in psychology. With a circulation of approximately 16,000, you can reach the graduate student marketplace— tomorrow’s psychologists—to promote your products and services!
Readership
gradPSYCH is received by all APA
student affiliates, other subscribers including graduate students in psychology, universities, librarians, researchers, and other readers interested in education and student issues in psychology. The magazine’s mission is to provide readers with cutting-edge information on innovative psychology careers; training and supervision; graduate student lifestyle issues; and emerging trends in psychology practice, research, financial products, and education.
Issuance
January, April, September, & November
2016 DISPLAY ADVERTISING CLOSING DATES Issue Date
Space Reservation
Deadline Material Closing JANUARY OCTOBER 28 NOVEMBER 18 APRIL FEBRUARY 12 MARCH 3
SEPTEMBER JUNE 23 JULY 28
NOVEMBER AUGUST 25 SEPTEMBER 22 2016 GRADPSYCH AD RATES
DISPLAY ADVERTISING RATES: BLACK & WHITE
Ad Sizes 1x 4x 1 PAGE $3,075 $2,765 1/2 PAGE 1,780 1,605 2 COL. ISLAND 1,290 1,165 1/3RD PAGE 1,075 970 1/6TH PAGE 920 835
PREMIUM POSITIONS: BLACK & WHITE
Ad Sizes 1x 4x COVER 2 $3,995 $3,595 COVER 3 3,595 3,240 COVER 4 4,150 3,735 PAGE 1 3,940 3,515 PAGE 2 3,595 3,240 PAGE 3 3,595 3,240
DISPLAY CLASSIFIED ADVERTISING RATES
B&W Only 1x 4x
PER COLUMN INCH
$80 $70
COLOR
4-Color Process: $1,200 PMS or Matched Colors: $750 each
LINE CLASSIFIED ADVERTISING
$5.35 per line for recruitment
$6.15 per line for all other line classified advertising
Reach tomorrow’s psychologists today
For more information go to: www.apa.org/ads/print/journals
Contact: Doug Constant, (202) 336-5574, dconstant@apa.org.
APA Journals
APA offers 90+ titles to choose from, each focused on one facet of psychology. American Psychologist,Professional Psychology: Research and Practice, Behavioral Neuroscience, Developmental Psychology, Health Psychology, Training and Education in Professional Psychology, Psychology
Tap into specific market segments
New Journal in 2016:
Practice Innovations
and Aging, and School Psychology Quarterly are just a few. Advertise
products, books, software, special workshops, recruitment, and more in these and other APA journals, and reach psychologists and clinicians who pay for and receive the publications allied to their areas of interest.
Special Of fer $50 off your 1st ad!
Mention Code jrnl16
BANNER AD SIZES
240 x 400
(Not actual size)
160 x 600 120 x 240
250 x 250
APA Online
Today’s savvy marketer knows an online approach is essential to the success of any product or service. APA delivers more opportunity to reach targeted users in specific content areas. We are here as your partner to help you acheive the most effective results. APA delivers the traffic, the audience, and the impressions to give your product or service the online presence you need!
By expanding or starting your online marketing program, you will benefit from increased:
• brand awareness • site visits
• acquisitions and leads
Ad Sizes and
Specifications
The size of the banner will be identified based on the availability and inventory of that page.
Banner ads rotate throughout the pages of the site. When submitting your information and order, please send to jboston@apa.org. Include all files, links to click through to, alt text (maximum of 10 words), and any additional production information. Also include
placement information and trafficking, ad serving, and reporting instructions. An online insertion order is on
our website at www.apa.org/ads. MONTHLY ONLINE ADVERTISING RATES
120 x 240–Vertical Banner . . . $1,545 250 x 250–Square Banner . . . $2,165 160 x 600–Wide Skyscraper . . . $2,575 240 x 400–Vertical Rectangle . . . $2,835 Please supply in gif or jpg format.
Discounts
Print advertisers receive a 50% discount off of online advertising rates. First-time only online advertisers who have never advertised in print are entitled to a 20% discount. All rates are net.
It is recommended that you place your order early, as inventory is in high demand!
100,00 impressions guaranteed with
a “run of site” ad campaign
Job Duration (days) 30 60 90 180 365
PRICE $550 $925 $1,122 $1,716 $2,640
PsycCareers
PsycCareers has established itself as THE place to find top quality psychology candidates. It is the one stop shop for career information, jobs, and recruitment for the APA. And now, all Online Only ads get added
exposure through the National Healthcare Career Network, making PsycCareers the only site you need to visit for recruitment in the field of psychology.
Recruit the best through print
AND online exposure
• Get a free matching online ad when you place a print ad in Monitor on Psychology or gradPsych
• See your ad online within two business days when you select an online only posting
• Manage and track applications online • Search a database of approximately
96,000 Network resumes
APA’s Online Career Center
Contact: Amelia Dodson, (202) 336-5564, adodson@apa.org or Corey Bockhaus,
(202) 336-5567, cbockhaus@apa.org.
APA Access
Newsletter
Reach 111,000 APA members by advertising
in the only all members e-newsletter
This monthly e-newsletter is the only way to reach the inboxes of APA members. With a maximum of three paid ads per issue, your message will not be lost.
APA Practice
Reach more than 25,000 practicing psychologists and students online: APAPracticeCentral.org, by e-mail: Practice Update E-newsletter, by mail:
Good Practice Magazine
Our Audience, Your Opportunity
Companies often struggle with how to reach individual practitioners efficiently. We solve that problem by delivering the practice audience to you.
The APA Practice Organization provides unprecedented opportunities to reach a highly targeted audience consisting of approximately 24,000 practicing psychologists who belong to APA through numerous channels:
• APAPracticeCentral.org—The premier website for
practitioners that provides high-value information and tools to help them manage and grow their practices and advocate for the profession.
• Practice Update e-newsletter—This
award-winning e-newsletter delivers topical, helpful information to approximately 20,000 practitioners twice a month and serves as a key driver to
APAPracticeCentral.org.
• Good Practice Magazine—Good Practice
keeps practitioners up-to-date and helps them make informed decisions about how to manage, build, and grow their practices. The four-color publication is filled with practical articles such as evaluating new practice opportunities, managing risk, billing, claims, client resources, and more. The magazine is published three times a year, Spring/ Summer, Fall, and Winter editions and mails to approximately 24,000 practicing psychologists.
APA PRACTICECENTRAL.ORG RATES (PER MONTH)
120 x 240 Rotation . . . $750 240 x 400 Rotation . . . $1,750 Flight date is five days from receipt of ad.
PRACTICE UPDATE E-NEWSLETTER RATES (PER ISSUE)
Twice Per Month
Vertical rectangle, 240 x 400 . . . . $1,000 Vertical banner, 120 x 240 . . . $750
GOOD PRACTICE MAGAZINE RATES
Cover 4 . . . $5,000 Cover 3 . . . $4,000 Cover 2 . . . $4,000 Full-page . . . $3,500 Half-page . . . $2,500 Quarter-Page . . . $1,500 ALL ADVERTISING IS 4-COLOR AT NO ADDITIONAL CHARGE.
GOOD PRACTICE AD SIZES:
Full page bleed ...8.625” x 11.125” Full Page ...7.375” x 9.75” 1/2 Page Horizontal ...7.125” x 4.125” 1/2 Page Vertical ...3.438” x 8.5” 1/4 page ...3.438” x 4.125”
Contact: James Boston, (202) 336-5714, jboston@apa.org.
BANNER ADVERTISING (180 X150):
1x . . . $3,100 net per issue 6x . . . $2,175 net per issue 12x . . . $1,100 net per issue
Each issue will have a maximum of three paid advertisements.
Exhibit
APA is pleased to announce its 124th Annual Convention—
you get more than just advertising from APA!
2016 APA Annual Convention
and Exhibits
August 4–7, 2016, Denver, Colorado
The Psychology Show!
Reach thousands of your key buyers who hold purchasing power by exhibiting at the 2016 APA Annual Convention and Exhibits! Why exhibit? Psychologists rep-resent a very educated, affluent market that delivers and influences health care delivery, research, and higher education. They are involved in increasing levels of influence in all areas of industry. Meet face-to-face with these high-level deci-sion makers who buy and develop the products and services you deliver! Can you afford NOT to be there and let your competition win the market advantage?
Future planning, dates, and
sites for APA’s upcoming
conventions:
August 3–6, 2017, Washington, DC August 9–12, 2018, San Francisco, CA
Increase your marketplace visibility through Convention sponsorship. There are many on-site opportunities that you can sponsor exclusively—or as a co-sponsor—all designed to fit any budget (or allow us to work with you on a custom sponsorship).
Each sponsorship opportunity—whether as a Premier Convention or À La Carte Sponsor—includes recognition as an APA Convention sponsor on the home page of the APA Convention website, in general onsite signage, and at the front of the APA Convention Program. Sponsorships valued at $15,000 and above also include discounts on print advertising.
We offer the best opportunities to maximize your booth investment on the exhibit floor and throughout the APA Convention such as:
• Anticipated attendance of 12,000
• Exhibit Hall Traffic Generating Activities: Technology Exhibits area, PsycCareers LIVE Career Fair, Visa Card Give Away, Coffee With Exhibitors, complimentary refreshments, food concessions, Massage Break Lounge, raffles, poster sessions, and more! • Convention Sponsorships to expand your visibility
beyond the show floor
• Advertising in the Convention Program,
Convention Program Supplement, on-site
digital signage, Convention Mobile App, and in APA’s acclaimed Monitor on Psychology Special Convention Issue
• Direct mail opportunities marketing to attendees prior to and after the show
• Promotions in attendee’s bag
• An interactive online exhibit floorplan giving
attendees access to your information 24/7 (up to one month post-convention)
• Online and print listing describing your company, products, booth location, and web addresses • Experient sales lead retrieval system
• Convention Mobile App providing information to registants before, during, and for a year after the meeting ends.
Below are some of the items available for À La Carte Convention sponsorship: • Convention Mobile App
• Net Lounge
• WiFi Access for Attendees • Health Challenge Pavillion • Charging Kiosks
• Welcoming Juice
• Exhibit Hall Refreshment Breaks • Exhibits-Only Hour and Reception • Massage Break Lounge
• Convention Notepads
• General Convention Partnerships
Don’t miss out on this interaction with thousands of attendees who are your prime prospects and buyers. Own the market!
Advertise
Advertising in the Convention Program, Convention Program Supplement, and in the Convention Mobile App offer you these great ways to optimize your exhibit exposure. This
is Bonus Distribution and Combined Value at its best! For a complete list of all APA
publications and advertising rates, go to www.apa.org/ads.
CONVENTION PROGRAM SUPPLEMENT ADVERTISING RATES
(available in black & white only and on a space available basis): Full page . . . $1,400
Cover 2 . . . 2,990 Cover 4 . . . 3,400
For pricing or additional information regarding Convention exhibiting,
advertising, and/or sponsorship opportunities, contact: Mona Alcazar,
(202) 336-5627, malcazar@apa.org.
Convention Program
Reach all Convention attendees who opt-in to receive a Convention
Program (approximately 7,000) for the APA Annual Convention, Denver,
Colorado, August 4–7, 2016. As an advertiser in this highly visible vehicle, you have a unique opportunity to promote your organization’s products or services in the Convention Program. Seeing your ad with your booth number ensures you are on each attendee’s “map”—reinforcing your booth objectives for the show. This essential guide contains a listing of all events and exhibitors at the APA Annual Convention and more. The Program is carefully read and retained as an archival document by individuals and libraries. Enhance your presence by advertising in the
APA Convention Program.
SPECIAL PAGES* RATES
Full Page (b/w only) . . . $ 1,400 Page Before Tab Divider . . . 1,995 (b/w only, depending on availability)
Tab Divider Page, Back only . . . 3,025 (four-color; seven available)
2-Page Spread (b/w only) . . . 2,375 4 Consecutive Pages (b/w only) . . . 4,320 6 Consecutive Pages (b/w only) . . . 5,945 Page Facing Cover 3 (b/w only) . . . 3,025 Cover 2 (four-color only) . . . 5,920 Cover 3 (four-color only) . . . 5,380 Cover 4 (four-color only) . . . 6,785
REGULAR PAGES RATES
Full Page (b/w only) . . . $ 1,295 1/2 Page (b/w only) . . . 1,080 2-Page Spread (b/w only) . . . 2,050
*SPECIAL PAGE POSITIONS—SPECIAL PAGES OF ADVERTISING WILL SEPARATE EACH DAY’S EVENTS FROM THE NEXT. THESE SPECIAL PAGES ARE AVAILABLE ON A FIRST-COME, FIRST-SERVED BASIS TO ADVERTISERS PURCHASING A FULL PAGE OR MORE OF SPACE.
For those who were not able to advertise in the Convention Program, advertising in the Convention Program
Supplement is limited and available
first-come, first-served to four full-page advertisers. The Convention Program
Supplement is handed out to all
attendees and provides vital information
Convention Program Supplement
including new sessions; day, time, or location changes of sessions; APA Alumni Night information; additional exhibitors not listed in the Convention
Program, booth and/or company name
changes, and booth cancellations; the APA Shuttle Bus Service schedule (if available); and much more!
Convention Mobile App
The APA Convention Mobile App provides attendees with Convention information and allows them to engage before, during, and for a year after the meeting ends. The Convention Mobile App will be launched in July 2016 and live up to 12 months. Attendees can easily follow product launches, receive updates, and view interactive content relevant to psychology all from their smartphone or tablet.
Advertising opportunities available on the Convention Mobile App include banner ads with landing pages (at $1,500), or multimedia video packages (at $2,750) that would be visible and launched from the exhibitor information page on the app.
The Convention Mobile App features include:
• a complete listing of sessions and speakers
• a customizable Convention schedule/personal itinerary • an interactive exhibitor list • the ability to search for exhibitors
and products
• an interactive exhibit floor plan • real-time Convention alerts via text
messaging
• social media interaction with live Twitter feeds from anyone • using the Convention hashtag • plus more!
Contact
Put together your whole integrated
marketing package through APA publications,
online advertising, and exhibiting at
the APA Annual Convention!
Jodi Ashcraft Director, Advertising & Exhibit Sales jashcraft@apa.org 202-336-5565 Mona Alcazar Manager, Exhibit Sales malcazar@apa.org 202-336-5627 James Boston Manager, Advertising Sales jboston@apa.org 202-336-5714 Doug Constant Manager, Journal Advertising Sales dconstant@apa.org 202-336-5574 Amelia Dodson Manager, Recruitment & Classified
Advertising
adodson@apa.org 202-336-5564 Corey Bockhaus Advertising Sales Associate cbockhaus@apa.org 202-336-5567