MEDIA KIT. Target the leaders in California's nearly $11.5 billion trucking market.

FOR MORE INFORMATION, PLEASE CONTACT:

MEDIA KIT

Target the leaders

in California's

nearly $11.5 billion

trucking market.

Annual Membership Directory and Resource Guide

print & digital editions

Adam Firestone

Publication Director | Naylor

Toll-Free: (800) 369-6220 ext. 3430

Direct: (352) 333-3430

Fax: (352) 331-3525

E-mail:

afirestone@naylor.com

California Trucking Association

The CTA Advantage

> We are the nation's leading trucking association representing more than 2,000 member

companies who operate more than 350,000 trucks.

> Our members spend nearly $11.5 billion annually on products and services.

> Our members range from small owner-operators and consulting firms to large

international motor carriers, truck manufacturers and interstate legal firms.

Industry Snapshot

> More than half of shipments that travel on California's

highways each day are carried by CTA members.*

> 9 out of 10 communities in California depend exclusively

on trucks to move goods in and out.*

> Nearly 90% of the nation's gross domestic products are

delivered by a truck.

Advertise in the print and digital

directory and gain direct access to

all CTA members including:

CEOs • Presidents • Management

Supervisors • Coordinators

•

And More!

Last year's digital

edition averaged

nearly 8,000

page views

-that's 36 pages

viewed per visit!

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one-time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

Annual Membership Directory and Resource Guide

Net Advertising Rates

All rates include an Ad Link in the digital edition of the directory.

Members receive a 10% discount on all rates.

Revisions and Proofs: $50.00 Position Guarantee: 15% Premium

Full-Color Rates

Black-and-White

Rates

Double Page Spread $4,009.50

Outside Back Cover $3,469.50

Inside Front or Inside Back Cover $3,229.50

Full Page $2,659.50 2/3 Page $2,299.50 1/2 Page $1,689.50 1/3 Page $1,349.50 1/4 Page $1,039.50 1/6 Page $809.50 1/8 Page $649.50 Full Page _$1,779.50 2/3 Page $1,539.50 1/2 Page $1,139.50 1/3 Page $919.50 1/4 Page $709.50 1/6 Page $539.50 1/8 Page $429.50

Premium Advertising Options -

Ask your representative for specifications.

Belly Band: $4,799.50

Naylor charges a $50 artwork surcharge for artwork creation or changes.

This additional fee will appear on your final invoice if the artwork submitted is not publishing ready.

Special Advertising Section:

Products and Services Marketplace

Towing & Recovery Locator

Gain exposure for your business by displaying

your company's products and services in this special section. Showcase your company in full-color to the people you do business with.

Annual Membership Directory and Resource Guide

digital edition

Digital Edition

In addition to print, CTA's Annual Membership Directory is available in a digital version. Viewers can flip through the pages, forward to

colleagues and click ads to be redirected to advertiser's websites.

The directory is emailed to readers as well as posted on the

CTA's website.

Readers can:

• Bookmark pages and insert notes • Keyword search the entire directory • Navigate and magnify pages with one click • Read online or download and print for later • View instantly from most smartphones and tablets • View archives for one-click access

Extend your advertising investment with

digital media:

• Link your ad to the landing page of your choice • Increase website traffic

• Interact with viewers to help the buying process • Generate an immediate response from customers

Ad Positions

1

1

1

2

2

Digital Skyscraper |

$999.50

The skyscraper ad is displayed the entire time the digital

edition is open, giving your message constant and lasting

exposure.

Ad Link |

Included in display ad rates

Ad Links increase traffic from your ad in the digital edition to

your company's website or a corporate email address.

Additional fees apply where noted.

Digital Sponsorship & Toolbar Bundle|

$749.50

Your message will be prominently displayed directly across

from the cover of the magazine. Animation capabilities are

available. Video capabilities not available for Sponsorship Max.

Also, your company name is a button on the toolbar, found in

the top-right corner of every page next to frequently used

navigational icons. When viewers click the button, a box

containing text about your company and a link to your website

appears.

Naylor charges a $50 artwork surcharge for artwork creation or changes. This additional fee will appear on your final invoice if the artwork submitted is not

publishing ready.

Full-Page No Bleed 2/3 Page Vertical 1/2 Page Long Vertical 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Square 1/3 Page Horizontal 1/3 Page Vertical 1/4 Page Horizontal 1/6 Page Vertical 1/4 Page Vertical 1/6 Page Horizontal 1/8 Page Horizontal 1/8 Page Vertical 2/3 Page Horizontal Double Page Spread Bleed Full-Page Bleed

Advertiser indemnifies Naylor, LLC and the Association against losses or liabilities arising from this advertising. Naylor, LLC assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% per month compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks. In the event of a contract cancellation, the advertiser or agency agrees to repay Naylor, LLC any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s).

Annual Membership Directory and Resource Guide

Print Advertising Specifications

Directory Trim Size: 8.375" x 10.875"

Note:

Text placed outside the live area within any full-page or DPS ads may be cut off. Please keep text within the live area at all times.

DPS Live Area: 15.417" x 9.5"

Full-Page Live Area: 7" x 9.5"

17" x 11.125" 8.625" x 11.125" 7" x 9.5" 7" x 6.333" 4.583" x 9.5" 7" x 4.583" 3.333" x 9.5 4.583" x 7" 4.583" x 4.583" 7" x 3" 2.166" x 9.5" 4.583" x 3.333" 3.333" x 4.583" 4.583" x 2.166" 2.166" x 4.583" 3.333" x 2.166" 2.166" x 3.333"

Specs for

Outsert/Inserts

Directory/Magazine

1 Pg / 1 Surface 8.375" x 10.875" 1 Pg / 2 Surface 8.375" x 10.875" 2 Pg / 4 Surface 8.375" x 10.875" Postcards 6" x 4.25"

Heavy Card Stock Insert 8.25" x 10.75" Postal flysheets 8.5" x 11"

Artwork Requirements

All digital color and grayscale artwork must be supplied at 300 dpi. Line art must be supplied at 600 dpi. High-res PDF, EPS, TIFF and JPEG files are accepted. Images from the Web are not suitable for printing. All color artwork must be in CMYK mode; black-and-white artwork must be in either grayscale or bitmap mode. RGB mode artwork is not accepted and if supplied will be converted to CMYK mode, which will result in a color shift. All screen and printer fonts as well as linked images must be supplied if not embedded in the file.

Ad Material Upload

Go to the Naylor website at www.naylor.com

Proofs and Revisions

Proofs of ads produced by Naylor are available upon request at a charge of $50. Revisions are rework for Naylor and are subject to a $50 surcharge.

Annual Membership Directory and Resource Guide

Past Advertisers

Our communications program is made possible solely through advertiser support. We appreciate the investment that our advertisers make with

California Trucking Association and strongly encourage our members to do business with vendors that support our association. Members know that

they can confidently select the quality products and services featured within the official resources of CTA.

A-Z Emissions Solutions

Allen Lawrence & Associates, Inc.

American-Truckers' Legal Association

Atlas Pumping Service

Avalon Risk Management

B & G Delivery System, Inc.

Bank of the West

Bank of the West

Beryl Technologies, LLC

Best Logistics, Inc.

Blackmun Equipment Leasing

Bowman & Company, LLP

Bridgestone Americas Tire Operations, LLC

Burr & Temkin

California Drug Testing Associates

California Truck Centers

Central Valley Trailer Repair, Inc.

Chauvel & Glatt, LLP

City National Bank - Specialty Deposits

Clutch & Brake Xchange, Inc.

Commercial Carriers Insurance Agency

Commercial Fleet Truck & Trailer Service

Commercial Truck Consulting, LLC

Continental Tire

CornerStone Staffing Solutions, Inc.

Counteract Balancing Beads, Inc.

Crown Xpress Transport

Cummins Pacific, LLC

D C L I

DETROIT

DynoMaster, Inc.

Edgewood Partner Insurance Center

Enterprise Truck Rental / Lease

Eppler Towing and Transport

FleetPride, Inc.

Fox Transportation

FreightDATA Software, Inc.

GCR Tires & Service

Global Hawk Insurance Co.

Golden State Foods

Great Dane Trailers

Hanson Bridgett, LLP

Hardy Erich Brown & Wilson

HD Industries

Hoag & Robi, CPA's

Hunter Tires, Inc.

Hunter Tires, Inc.

Hyundai Translead

Imperial Supplies

Industrial Waste & Salvage

Inland Kenworth, Inc.

Interstate Truck Center

Jagdeep Singh Insurance Agency, Inc.

Johnson Matthey

Kauderer & Associates

Kresky Signs, Inc.

Lafler Moore Connerty & Webb, LLP

Lamar Bros. Tire Service, Inc.

McKinney Trailer Rentals

Mercantile Freight Services, Inc.

Michelin North America, Inc.

Midwestern Insurance Alliance, LLC

Miles L. Kavaller, A Professional Law Corp.

Minuteman Transport, Inc.

National Bankers Trust Corporation

Navistar

Neil, Dymott, Frank, McFall & Trexler APLC

Network Environmental Systems, Inc.

Network Truck Insurance Services, Inc.

North Valley Ag Services

Northland Insurance Companies

Osterkamp Trucking, Inc.

Pacific Logistics Corp.

Pacwest Security Services

Papé Kenworth Trucks

Pete's Road Service

PrePass, a service provided by HELP, Inc.

R.B. Truck Repair

Ramos Oil Company

Rinehart & Associates, Inc.

Riverside Truck & Equipment, Inc.

Roadstar Trucking, Inc.

Rodgers Trucking Company

RWC Group

Scopelitis, Garvin, Light, Hanson & Feary, P.C.

Sebring Transport, Inc.

Seitz Perkins Insurance Services

SHASTA FOREST PRODUCTS, Inc.

Shell Oil Products U.S.

SleepSafe Drivers

SmartTruck Systems

Somach Simmons & Dunn

Southland Data Processing

Southwest Trails

Specialty Truck Parts, Inc.

Sturdy Oil Company

TEC of California

Ten West Towing, Inc.

Thermo King of Salinas, Inc.

Tiger Lines, LLC

Touch Tel Mobile

Traction

Trailer Resource

Universal Warehouse Co.

Utility Trailer Sales of Southern California, LLC

Valley Power Systems, Inc.

Valley Transport Refrigeration

Valley Truck Parts

Wells Fargo Equipment Finance

Western Truck Center

Western Truck Insurance Services, Inc.

Wilshire Insurance Co.

Annual Membership Directory and Resource Guide

Index of Advertisers Categories

Our publication features an Index of Advertisers section in which your company will be listed under the category of your choice

with the page number of your ad. When our members are in the market for a specific product or service, they can search the Index

of Advertisers and quickly locate advertisers that specialize in that category.

One free category is included with any size ad and additional categories are only $20 each. If your product or service is not listed

below, a new category can be created for you.

ˆ Accident Documentation Kits

ˆ Accident Reconstruction ˆ Accounting/ Consulting Services ˆ Additives ˆ Air Compressors ˆ Air Freight ˆ Air Tools ˆ Alignment Systems ˆ Amusement Games/Equipment ˆ ATM Services & Equipment ˆ Attorneys

ˆ Auction & Realty Services ˆ Audio Books

ˆ Automated Fueling

ˆ Automation Equipment & Services ˆ Beverages

ˆ Blowers

ˆ Bulk Transportation ˆ Carbon Monoxide Services ˆ Cargo Control Equipment ˆ Carriers

ˆ Coffee Products ˆ Commercial Fueling ˆ Common Carriers

ˆ Communications & Radio Equipment ˆ Computer Software

ˆ Consultants ˆ Data Management

ˆ Diesel Engine Sales/Parts/Services ˆ Diesel Shop Tools & Equipment ˆ Distribution

ˆ Drive-Away Truck Service ˆ Driver-Aided Tools & Accessories ˆ Driver Leasing

ˆ Driver Training ˆ Drug Testing

ˆ Electronic Equipment & Parts ˆ Emergency Spill Response ˆ Employee Leasing Specialist

ˆ Engines-Sales & Services ˆ Excavating

ˆ Financial Services ˆ Food Products ˆ Franchise Companies ˆ Frozen Food Products

ˆ Furniture Pads ˆ General Commodities ˆ Gifts, Novelties & Toys ˆ Grocery Wholesale ˆ Hand-Held Computers ˆ Hats

ˆ Health Food Products ˆ Heavy-Duty Parts ˆ Heavy Hauling ˆ Ice Cream

ˆ Industry Publications ˆ Insurance ˆ Jacks ˆ Lift Equipment

ˆ Loading Dock Equipment ˆ Massage

ˆ Material Handling Equipment ˆ Member Discount Program ˆ Movers Warehouse Equipment ˆ Moving Equipment

ˆ Occupational Health ˆ Oil & Lubricants ˆ Pharmaceuticals, OTCs ˆ Pre-Paid Phone Cards ˆ Preventive Maintenance ˆ Private Carriers

ˆ Refrigerant Recovery Equipment ˆ Restaurant Equipment ˆ Routing Software ˆ Safes ˆ Safety Consultants ˆ Scales ˆ Service Merchandiser ˆ Shipping/Packaging ˆ Signs/Decals/Graphics ˆ Staff Leasing ˆ Suspension Systems ˆ Tank Trailers ˆ Telecommunications Services ˆ Tire Handling Equipment ˆ Tire Service Tools ˆ Tire, Dealer & Repair

ˆ Towing, Recovery & Emergency Service ˆ Trailer Manufacturing

ˆ Trailer Refrigeration ˆ Trailer Repair & Services ˆ Trailer Sales/Leasing/Rental ˆ Transportation Software ˆ Truck Bodies

ˆ Truck Dealers

ˆ Truck Driving Instruction ˆ Truck Heaters

ˆ Truck Manufacturing ˆ Truck Parts & Accessories ˆ Truck Parts & Service ˆ Truck Repairs & Services ˆ Truck Sales/Leasing ˆ Truck Stop Network ˆ Truck Washing Equipment ˆ Utility Trailers

ˆ Vehicle Washing Systems ˆ Warehousing

ˆ Waste Oil Furnaces

ˆ Weigh Station By-Pass Systems ˆ Wet Line Kits

ˆ Wireless Internet Service ˆ Wireless Voice & Data Services ˆ Workers' Compensation ˆ Wrecker Services ˆ Yard Trucks ˆ Other: __________________ __________________

One free listing with any size ad. Additional listings are $20.00 each. No limit. Please list new categories on this sheet.

________ Additional Categories X $20.00 = $____________________