New Program Idea Worksheet
Program Title Intelligence Studies
Why are we interested in this (in one sentence)?
Intelligence gathering and processing in a responsible way does not just fulfill a market need but also fits our Franciscan mission.
Summarize the concept in two sentences:
Organizations have both a strategic (long range) and operational (short term) need to identify that which is not known (intelligence gaps) within the operational Domain. Data collection and analysis of the operational domain provide leadership with information necessary to develop operational strategy and promote effective policy resulting is successful completion of organizational mission objectives.
Leveraging Our Strengths
1. Who is the primary student/consumer for this idea?
Students who desire to pursue a career as research or intelligence analysts within business entities such as banking, criminal investigations (Local ,State & Federal Law Enforcement), or national security (Office of the Director of National Intelligence, Homeland Security, CIA) will be involved in the collection, correlation and analysis of data.
2. How does this idea address their need?
Student skills developed will include a knowledge of the functions and processes that define the national security, law enforcement, and business intelligence communities;
A reading competency in a language;
A competency in computer information systems; Broad understanding of world and American history;
Knowledge of comparative governments and political philosophies;
Ability to produce written and oral reports and assessments based upon research, correlation and analysis;
A familiarity of computer software and database management; A general understanding of statistical techniques.
3. How does this INVOLVE EXISTING skills/knowledge/assets/programs?
History, English, MIS, Political Science, Sociology, Psychology, Criminal Justice, Anthropology, Language, and Math (Statistics) all would contribute to the student’s pursuit of a Bachelor of Arts Degree in Intelligence Studies.
4. How does this BUILD NEW skills/knowledge/assets/programs?
Language – Arabic, Farsi, Chinese.
Intelligence Studies - A new set of courses related to Intelligence would be required and may include such topics as: Introduction to Intelligence Analysis, Advanced Intelligence Analysis, Professional Communications, History of Intelligence, Writing for Intelligence, Introduction to Law Enforcement Intelligence, Competitive Intelligence, American Military History, Intelligence and National Security, Strategic Intelligence, Terrorism, Cyber Analysis, Advanced Competitive Intelligence, and Advanced Criminal Intelligence. Also, Intelligence Internships within the Buffalo area may be bountiful. Buffalo currently has a Regional Computer Forensics Lab, one of only 16 in the country.
5. Program Focus (check the box this idea falls within)
New student/ consumer
X
Current student/ consumer Extension or sharing of existing programs Programmatic extensions based on existing programsCollaborative pursuit of new programs
Evaluating Fit with Mission
6. Describe how this fits our collective institution mission.
Values - Hilbert College embraces its Catholic Franciscan heritage and values. Students from diverse backgrounds are educated in liberal arts and professional programs to become informed citizens committed to serving and strengthening their communities.
A Catholic University, St. Bonaventure University is committed to the constant pursuit of distinction. As such SBU fosters the development of knowledgeable, skilled, compassionate and ethical individuals within vital engaging learning environments, ever mindful of such Franciscan values as individual dignity, community inclusiveness, and service to others.
The Fit - An efficient and effective intelligence program seeks, through analysis, to understand the reality and truth concerning the appropriate method with which to accomplish the mission of any particular agency or private enterprise. Those collecting, correlating, analyzing, and those who create policy and strategy, both of which are the byproduct of analysis, should be highly educated, committed to the sort of ethical values represented in the Franciscan tradition and committed to the betterment of the community they serve.
7. How can you substantiate this?
graduation of Intelligence Studies students, I offer the Mercyhurst Mission Statement for review and consideration:
Mercyhurst Mission Statement - Consistent with its Catholic identity and Mercy heritage, Mercyhurst University educates women and men in a culture where faith and reason flourish together, where the beauty and power of the liberal arts combine with an appreciation for the dignity of work and a commitment to serving others. Confident in the strength of its student-faculty bonds, the university community is inspired by the image of students whose choices, in life and work, will enable them to realize the human and spiritual values embedded in everyday realities and to exercise leadership in service toward a just world.
Market Data to Support the Program
8. What does the job market look like for graduates of this program?
The current and future job market look good for a career as an Intelligence Analyst or any analyst for that matter. A cursory review of the Job market for intelligence analysts suggests thousands of jobs are available in both the government and private sector.
In 2009 CNN Money ranked the Intelligence Analyst job as 9th out of 50 of the best jobs in America. At that time a 15% job growth was predicted through 2016. At that time 51,000 intelligence analyst jobs were available.
According to Payscale.com in 2012, most intelligence analysts earned between $36,000 and $103,000 annually. Of those with 1-4 years of experience, most reported earnings in the $29,000-$80,000 range. However, the value of experience in the profession was reflected in the salary range for those who had 10-19 years of experience: most intelligence analysts with that amount of experience reported earning between $50,000 and $113,000.
US News and World Report released its “Best Jobs of 2014,” and the top-100 list included analysts and analytically inclined occupations, including market research analyst (No. 15) and operations research analyst (No. 23). In the category of “Best Business Jobs,” market research analyst and operations research analyst ranked No. 1 and No. 2, respectfully.
8a. What job data will you seek and from where?
It is anticipated that Burning Glass will research current and future job data with regard to intelligence analysts.
9. What could enrollment look like in the first three years?
much from the students. Also, there is a caveat presented to the students who apply for or enter the program. They are advised that many, if not most, will be required to obtain a Top Secret Clearance to successfully compete for intelligence analyst jobs. Poor life decisions, drugs, law enforcement issues may preclude them from getting a job in this field following graduation.
9a. Where can you get this enrollment data?
The best source for data regarding enrollment, other college competition, and other assessments would be Mercyhurst University.
10. What other institutions offer a similar program/offering?
Mercyhurst University, located in Erie Pennsylvania offers a superior Intelligence Studies course of study leading to a BA. The Mercyhurst preeminence in the intelligence field makes Mercyhurst as strong competitor for students. Location with regard to proximity of the three campuses is probably less of a concern from a competitive point of view than is the expertise in the field enjoyed by Mercyhurst.
10a. Which of these institutions could serve as a model for this program?
The Mercyhurst model has been used throughout this document and plan.
10b. Who would you consider the biggest competitor for a similar offering?
Mercyhurst.
Let’s Get Specific
11. To the extent possible, provide details of the program when it is graduating students.
Program Elements Existing New
Courses:Language- Level I, II III and IV Language. – Arabic, Farsi, Chinese.
Intelligence Studies - A new set of courses related to Intelligence would be required and may include such topics as:
Introduction to Intelligence Analysis, Advanced Intelligence Analysis, Professional Communications, History of Intelligence,
Writing for Intelligence,
Introduction to Law Enforcement Intelligence, Competitive Intelligence,
American Military History,
Intelligence and National Security, Strategic Intelligence,
Terrorism, Cyber Analysis,
Advanced Competitive Intelligence, and Advanced Criminal Intelligence.
Also, Intelligence Internships within the Buffalo area may be bountiful.
Other Courses: Computer Operations, Visual Basic Programing, Programing, Networks, Database Management, Macroeconomics, US History, Statistics, Introduction to Psychology, Contemporary Social Problems, American Criminal Justice,
Drugs, Crime, and Criminal Justice, Advanced Computer Applications, American Government,
World Geography, Geopolitics, Political Theory.
Faculty: 7 Full Time, 10 Adjunct
Institutional Assets: Of the 21 existing courses and the 18 new courses it may be said that there is considerable experience between SBU and HC whereby if existing courses are not actually offered in an intelligence format they may be modified to such a format and where there is a need to develop a new course the expertise exists within the two entities to accomplish such development.
Other: It may be that Health Analytics, Business, Intelligence and Computer Security all may have common linkage, from a research and analytical perspective, which may be useful in coordinating and deploying those programs. “Big Data”, its acquisition, management and application to a specific mission is at the heart of these programs.
Do The Numbers
Starting point – Year one:
Assessment/selection of on-board core courses (Freshmen Year) Assessment /selection of Intelligence course offerings (Freshmen Year) Assessment and hire of personnel/instructor resources
Preparation of Schedule/course offerings Recruit Intelligence Class Freshman Year Year Two:
Freshman Class Begins
Assessment/selection of Sophomore course offerings
Assessment and hire as necessary personnel/instructor resources Sophomore Year Recruit 2nd year transfer students for Sophomore Year and incoming freshmen. Preparation of Schedule for Freshman and Sophomore year.
Year Three:
• Sophomore and second Freshman Class Begins • Assessment/selection of Junior course offerings
• Assessment and hire as necessary personnel/instructor resources Junior Year
• Recruit 2nd and 3rd year transfer students for Sophomore and Junior Year and incoming Freshmen.
• Preparation of Schedule for Freshman, Sophomore and Junior year. Year Four:
• Junior, Sophomore and third Freshman Class Begins • Assessment/selection of Senior course offerings
• Assessment and hire as necessary personnel/instructor resources Senior Year
• Recruit 2nd and 3rd year transfer students for Sophomore and Junior Year and incoming Freshmen.
• Preparation of Schedule for Freshman, Sophomore, Junior year and Senior year. Year Five:
• Senior Junior, Sophomore and third Freshman Class Begins
• Recruit 2nd and 3rd year transfer students for Sophomore and Junior Year and incoming Freshmen.
• Preparation of Schedule for Freshman, Sophomore, Junior year and Senior year. End Point - First Senior Class Graduation.
13. What resources (financial, human, other,) will it take to develop this program?
Chairman for Intelligence Studies
On-board instructors/courses needed to develop core course offerings.
Hiring Intelligence qualified personnel to develop and offer Intelligence courses. (7 full time instructors and 10 Adjuncts.)
Compensation determined for newly hired personnel. Physical space for course presentation.
Intelligence Handbook, guidelines, and policies
13a. Where would these resources come from?
14. To the best of your ability, quantify the financial investment needed to implement this program.
7 New Intelligence Instructors – $455,000 Annual Salary 10 New Intelligence Adjuncts - $ 40,000 Annual Salary
Going Forward
15. What is the biggest barrier to implementing this program?
This will be a slow roll out and the front loaded expenses may exceed income from early onboard Intelligence students.
Identification and hiring of qualified Intelligence Instructors.
Coordination of on-board resources in such a way as to blend on-board courses with the intelligence instructional mission. On-board classes may have to be modified somewhat. Approval from NY State Education Department
15a. How will you confront it?
Establish a team of professors to review and recommend course offerings and modification of on-board course offerings so as to adapt the courses to the intelligence studies needs.
Develop individual courses with recommended texts and syllabi
As the course offerings come into focus establish a scheduling committee to begin to shape the overall degree track.
Set up a search committee to seek out and recommend candidates for employment as Intelligence instructors.
Seek out guidance from Mercyhurst University.
Coordinate with New York State Education for guidance and ultimate approval.
16. Who is the team to further develop this idea before April 26?
John Culhane
16a. Who is the team leader?
New Program Idea Worksheet
Program Title ___Cybersecurity ( Bona Computer Science and Hilbert Computer Security and
Information Assurance)
Why are we interested in this (in one sentence) ?
Cybersecurity is a growing field with many jobs to fulfill the increasing and critical need in society to secure information .
Summarize the concept in two sentences:
The idea is to coordinate Hilbert’s Computer Security program ‘s hands-on applied investigative and forensic techniques with the theoretical education in Bona Computer Science program to produce well –prepared and versatile graduates .
Leveraging Our Strengths
1. Who is the primary student/consumer for this idea?
Both traditional -age students and adult career –changers .
2. How does this idea address their need?
Students will get technical computer science training and fundamentals combined with hands-on investigative and forensic security training =marketable skills with BS degree ,plus excellent preparation for graduate programs
3. How does this INVOLVE EXISTING skills/knowledge/assets/programs?
Each existing program produces well-prepared graduates within the scope of current curricula using the skills of current faculty. Hilbert CSIA program is based on the 10 domains of knowledge required for CISSP ( Certified Information Systems Security Professional ) from ISC2 , a major certifying body for information security . The Bona program is based on the ACM (Association for Computing Machinery ) recommendations for an undergraduate major in computer science.
4. How does this BUILD NEW skills/knowledge/assets/programs?
Hilbert CSIA program would be enhanced if students could take Bona Computer Science courses. St. Bonaventure CS students could take Computer Security courses.
Current CS major at Bona would be maintained.
The current Hilbert CSIA program is based on the 10 CISSP domains, but other models (Syracuse U ) could be considered if the curriculum is reviewed and revised to coordinate with Bona Computer Science.
This idea has some elements found in two other proposals, Intelligence Studies ( new program similar to Mercyhurst University program ) and Forensics proposal ( new program with 3 forensics tracks- biology , chemistry , digital forensics )
5. Program Focus (check the box this idea falls within)
New student/ consumer
X
Current student/ consumerX
Extension or sharing of existing programs Programmatic extensionsbased on existing programs Collaborative pursuit of new programs
Evaluating Fit with Mission
5. Describe how this fits our collective institution mission.
Securing information is connected to respect for the individual and service to the larger community.
6. How can you substantiate this?
Bona CS students already do technical work for local non-profits. Hilbert CSIA graduates and interns serve the public interest by securing information in government agencies, banks, insurance companies and non-profits .
Market Data to Support the Program
7. What does the job market look like for graduates of this program?
Very strong job market- cybersecurity is in the media daily
ISC2 reports that there is “growing skills shortage in security professions “ worldwide Federal jobs increasing
Occupational Outlook Handbook 37% growth for info security analysts Professional Organizations –ACM , ISC2 and other appropriate organizations Government agencies US DOD will add 4000 jobs at Cyber Center 2014-16 Job Postings
8. What could enrollment look like in the first three years?
65 potential students now combining Bona and Hilbert majors
With effective marketing , growth could be 100-150 majors within 3 years
9a. Where can you get this enrollment data?
Student Records, enrollment and recruiting trends Institutional Research
ACM, ISC2 and other appropriate organizations
9. What other institutions offer a similar program/offering?
Utica College Mercy College Champlain College
Syracuse U ( Certificate of Advanced Study in Cybersecurity) RIT ( a stretch with Hilbert and Bona resources )
SUNY community colleges have digital forensics or similar certificate programs , could attract transfer students with articulations (ECC Digital Forensics certificate program , for example)
10a. Which of these institutions could serve as a model for this program?
Utica College Mercy College Champlain College Syracuse U
ISC2 launched Global Academic Programme in April 2014 with collaborative resources for colleges with cybersecurity programs
10b. Who would you consider the biggest competitor for a similar offering?
Utica College Mercy College Champlain College Syracuse U
Let’s Get Specific
11. To the extent possible, provide details of the program when it is graduating students.
Program Elements Existing New
Courses: Both programs have similar foundation courses in : computer architecture, programming, networks at 100-200 levels
Both programs require : calculus , discrete math
Hilbert : computer forensics , information security , computer crime , intelligence research, network security , cryptography , senior seminar , financial investigations, law of economic crime, 9 credits elective in accounting , criminal justice or law , requires accounting I and II
Hilbert: limited internships available to date, new faculty hire starting in Fall 2014 will need to expand internship sites
Internships are elective in Hilbert CSIA program, but strongly encouraged
Bona: Software engineering , computer science I and II , Algorithms and Data Structures , 9 credits Computer science electives ( which can include : database systems , user interface design , computer graphics , computer network, operating systems, artificial intelligence )
Bona : Internships available and required for CS majors
X
Faculty: Bona : 2.5 FT CS faculty , plans to hire a new FT Computer Science faculty member in near future
Hilbert : 1 FT Faculty , plus 2-3 adjuncts per semester
Full time cybersecurity faculty to start at Hilbert August 2014 , will be leader for program
Institutional Assets: will need more FT faculty as program develops May need more computer lab space
Hilbert: existing dedicated lab with 23 machines , updated annually , Lab has its own server
Computers are leased and updated frequently No lab assistant , IT staff has been assisting with lab
Technical lab consultant maintains and troubleshoots -200 hours per year Computers are 6 years old, servers older
Robotic lab at Bona
Possible alumni connections :
Bona grad completed RIT Network Security Masters—could advise on program development
Bona grad w/military cybersecurity experience, now a consultant
Hilbert grad cybersecurity expert at Digits LLC, forensic services corporation Grad serves on ECC Information Technology Advisory Committee
Digits CEO is on Hilbert Board of Trustees
Other: Program needs full time cybersecurity faculty for consistency , quality To develop program , a faculty leader ( Masters’ or PhD ) needed to champion and develop the program
Internships are critical to prepare students
Need to re-establish internship network in Buffalo area and beyond
Need to develop relationships with grad programs and encourage students to apply for graduate scholarships
Do The Numbers
12. Lay out the timing to develop this program. [Starting point is a decision to pursue the program. Ending point is first graduate of the program.]
Year one – coordinate curricula of respective programs , figure out logistics of offering courses in 2 locations- can we offer synchronous classes at both locations ? What is the most efficient format to deliver courses ?
Figure out how to offer courses at Bona and Hilbert so currently enrolled students can finish current degree programs
Year two- program could begin –most CS or CSIA courses do not start until 2d year (200 level or higher) start at 200 level
Year three 300 level courses - could produce first graduates who started as transfers
Year four 400 level courses, first graduates who started as freshmen
This rollout would date from the time that the programs are coordinated and marketed as degree programs and first students enroll as transfers or freshmen
Process could be shorter for transfer students
13. What resources (financial, human, other,) will it take to develop this program?
$ for technology ( update Bona labs , servers , synchronous classrooms , software licenses ) FT faculty hires – new PHD to lead program, coordinate resources
Half-time director to run labs, coordinate logistics for synchronous classes $ for marketing
Cybersecurity training for Bona CS faculty
13a. Where would these resources come from?
Apply for grants –National Science Foundation grants for information security education Invest in getting program up and running
Increased enrollment will produce more revenue later
14. To the best of your ability, quantify the financial investment needed to implement this program.
FT faculty $65, 000 salary plus benefits (could be higher)
$100,000 for technology and logistics (could be partly funded by grants)
Half-time Director (2 course release plus $10,000 stipend) or possible $30,000 annually $50,000 marketing – essential for recruiting and enrollment growth
$10,000 cybersecurity training for Bona CS faculty ( could be grants)
15. What is the biggest barrier to implementing this program?
Cost, logistics, finding computer security faculty
15a. How will you confront it? “aggressive marketing”
Hiring FT faculty ( PHD ) to lead and develop the program
Working together to figure out logistics – which courses will be offered where , how to offer courses so current enrolled students can finish degrees
Applying for grants to support program development
16. Who is the team to further develop this idea before April 26?
Anna Foerst Wolfgang Nattar Wendy Edson
CS faculty – Dalton Hunkins, David Levine , Steve Andrianoff
CSIA faculty – Scott Patronik , Bradley Bartram ( Alan Katerinsky August 2014)
16a. Who is the team leader?
New Program Idea Worksheet
Program Title: Forensic Science concentrations: added to Biology, Chemistry and Computer Science
(May have to go with a Forensic Science Program with concentrations in Biology, Chemistry and
Computer Science – see Appendix 2)
Why are we interested in this (in one sentence)?
Market demand is high (both in students looking for programs and the job market looking for educated and skilled hires) and we have the means.
Summarize the concept in two sentences:
Forensic Science is an emerging and growing field encompassing natural (SBU) and applied sciences (Hilbert). By combining the strengths of the two campuses, we can accommodate the demand. Even though the financial investment may be significant, especially in light of new scholarships for the Bonaventure science components, this would be outweighed by the significant increase in exposure and visibility of the University in the
marketplace.
Leveraging Our Strengths
1. Who is the primary student/consumer for this idea?
Students with a clear idea of working in forensics; there is a great interest among perspective students both at Hilbert and Bonaventure.
2. How does this idea address their need?
Meets the needs of all aspects of forensics, a comprehensive FEPAC ACCREDITED program for the high demand field
3. How does this INVOLVE EXISTING skills/knowledge/assets/programs?
Hilbert College: FS/CSI, CJ and CSIA: internships at local, state and federal level St. Bonaventure: Science and Computer Science
4. How does this BUILD NEW skills/knowledge/assets/programs?
Brings together existing resources for a completely comprehensive program;
internships for forensic biology/chemistry/digital concentrations with State Police Lab
5. Program Focus (check the box this idea falls within)
New student/ consumer
X
X
Current student/ consumerX
X
Extension or sharing of existing programs Programmatic extensions based on existing programsEvaluating Fit with Mission
6. Describe how this fits our collective institution mission.
Dramatically increase student engagement; many graduates will be public servants assisting the criminal justice system in proper adjudications and overturning faulty convictions, therefore serving and
strengthening their communities; increases skills, ethics and compassion.
7. How can you substantiate this?
Hilbert and Bonaventure pride themselves on graduating responsible, ethical citizens- these characteristics would lead to exceptional public servants.
Market Data to Support the Program
8. What does the job market look like for graduates of this program?
According to the US Bureau of Labor Statistics (1/8/14) the job outlook for a “Forensic Technician” was slower than average at 6%; however, this title is inclusive to all aspects of forensics and does not separate out lab analysts vs. police/detectives. It is well known that in some agencies, especially law enforcement, new jobs are not created but openings occur due to regular attrition of staff through retirements, etc. Another source from January 2013, DFI News ,
(http://www.dfinews.com/articles/2013/01/forensic-laboratory-2030-scientific-environment) shows a very different outlook for forensic laboratory staff: 23% growth over the past 10 years, and a projected 44% growth in the next 10 years, as caseloads are expected to increase 33% over the next 5 years. See the below figure from the above linked article:
Figure 1: Growth projection for forensic sections by order of magnitude in the year 2030
Digital Forensics often gets grouped with Cybersecurity and according to another article from DFI News (6/2013) ( http://www.dfinews.com/news/2013/06/colleges-expand-programs-cybersecurity-threats-grow), 65,000 new jobs will be created by 2020.
8a. What job data will you seek and from where? Awaiting Burning Glass analysis
Internet search as of 4/23/14:
Job Search Source
Career builder 490 378 13 Glassdoor.com 330 3706 141 Forensic Focus 1000s - -
AAFS.org - 17 8
Indeed.com 240 229 255
9. What could enrollment look like in the first three years?
Currently at 203 enrolled in FS/CSI program at Hilbert College; can expect to increase due to new access to lab-based programs & with better student retention (won’t lose students who realize they want lab forensics instead of field work)
9a. Where can you get this enrollment data?
Fall 2014/Spring 2015 FS/CSI program and new biology concentration enrollment from Hilbert
Below excerpt from U.S. News and World Report’s Rick Newman (May 2012)
( http://www.usnews.com/news/blogs/rick-newman/2012/05/14/where-the-jobs-are-and-the-college-grads-arent):
“Biological sciences (5 percent of grads). If you can tough it out in this demanding major, you're probably in good shape. The biomedical industry, for example, is likely to be a major source of healthcare innovation in the future. Jobs in scientific research and development should grow by a healthy 14 percent over the next five years, according to IBISWorld. Computer and information science (2.4 percent of grads). Every one of the top 10 trends on job-search website Indeed.com involves technology or social media. Job growth in
E-commerce, Internet publishing, and other information-technology fields is expected to be far stronger than average for the foreseeable future. And, oh yeah, the dream startup Facebook was founded and built by coders, not by psych majors.”
These above quotes show that we can increase our student body through the increasing demand for the sciences.
10. What other institutions offer a similar program/offering?
AAFS.org has all programs around the world listed – no forensic biology or digital forensic programs near WNY; Buffalo State has a FEPAC conditionally accredited forensic chemistry program
The only FEPAC (Forensic Educational Program Accreditation Committee) accredited forensic biology undergrad programs are at Cedar Crest College (Allentown, PA). Other accredited bachelor programs are in forensic chemistry or general forensic science/investigative sciences – link to the listings of FEPAC accredited programs: http://fepac-edu.org/accredited-universities
Some concern about why students would go into a forensic track bench science vs. just the straight bench science and go to graduate school for the forensic specialty; Michigan State just ended its Forensic Bio bachelors but kept its Forensic Bio masters
10a. Which of these institutions could serve as a model for this program?
http://fepac-edu.org/
10b. Who would you consider the biggest competitor for a similar offering?
Let’s Get Specific
11. To the extent possible, provide details of the program when it is graduating students.
Program Elements Existing New
Courses:
Most bench science courses taken at SBU, most forensic science/criminal justice/legal courses taken at Hilbert
To accommodate extra students in bio/chem, must run courses during the summer terms and/or offer more science courses at Hilbert
If students want to take summer science courses, along with regular fall/spring
coursework, they can graduate in 3 years – however financial aid must but considered in this proposition – SBU has a new faculty handbook that could allow a faculty course load of summer/fall with spring off to accommodate such
This would be a very strong Forensic Science curriculum. Having two separate
concentrations after taking core science and math courses, would give students a chance to customize their degree. An Introduction to Forensic Science course should be taken early on and would probably require Introductory Biology and General Chemistry as pre-requisites. It should be taught as a science course and not as a criminalistics course. As our proposal and FEPAC recommends, additional faculty would need to be hired with forensic science work experience. I could teach Intro to Forensic Science and Forensic Toxicology. Someone would need to be hired with experience in Controlled Substances and possibly Trace Evidence to teach Forensic Chemistry as well as someone with Forensic Biology experience to teach that course. Also more money would need to be invested into lab space and for more and newer instrumentation. Getting some mock courtroom experience would put graduates at an advantage as they enter the job market. They should also be made aware early on that the screening process for
employment is quite stringent. Most screenings involve background checks, drug testing and polygraphs (to which Hilbert has extensive experience in assisting students in the preparation for such processes). An internship is an important part of any good program
Forensic Science Degree – Core Courses
Gen Ed/Core Curriculum to be determined at a later date Core Courses
* parenthesis indicate (credits)(institution) CS101 The Beauty & Joy of Computing (3) (SBU)
BIO 105/106 Intro to Biology (8 total) (SBU)/BI 141/142 College Biology (8 total) (HC) CHEM 101/102 General Chemistry (8 total) (SBU)/CH 201/202 General Chemistry (8 total) (HC)
PHYS 103/104 Introductory Physics (8 total) (SBU) CJ 101 Introduction to Criminal Justice (3) (HC) FS 101 Introduction to Forensic Sciences (3) (HC)
MATH 151 Calculus I (4) (SBU)/MA 205 Survey of Calculus (3) (HC)
MATH 107 Intro to Statistics (3) (SBU) /MA 200 Topics in Statistics (3) (HC)
FS 201 Introduction to Photography/Imagery (3) (HC) CJ 204 Crime and Society (3) (HC)
CHEM 301/302 Organic Chemistry I & II (8 total) (SBU)
PHIL 301 Ethics (3) (SBU)/ CJ 330 Ethics in CJ System (3) (HC)/PH 340 Philosophy of Law (3) (HC)
PHIL 304 Mock Trial (3) (SBU)
CJ 315 Laws and Rules of Evidence (3) (HC) FS 400 Photography/Imagery (3) (HC) FS/BIO Internship 120-400 hours (3) FS/BIO 399 Capstone (3) (SBU) (HC)
Digital Concentration
CS 131 and 132 Programming I & II (8 total) (SBU) CIS 230 Database Management Systems (3) (HC) CS 243 Database Systems (4) (SBU)
CS 254 Computer Networks (4) (SBU) / CIS 270 Introduction to Computer Networking (3) (HC)
FS 302 Computer Crime Investigation (3) (HC) CJ 333 Information Security (3) (HC)
CS 346 Operating Systems (3)(HC)
ECI 345 Computer and Network Security (3)(HC) ECI 355 Computer Crime (3) (HC)
ECI 360 Computer Forensics (3) (HC)
FS 3xx*NEW Advanced Computer Forensics: Mobile Device Mgmt (3) (HC) ECI 410 Introduction to Cryptography (3) (HC)
Biology Concentration
BIO 211 Anatomy and Physiology (4) (SBU)
BIO 291 Genetics (3) (SBU)/ BI 3xx Genetics with lab (4) (HC) BIO 294 Genomics (4) (SBU)
BIO 321 General Microbiology (4) (SBU) BIO 371 Biochemistry (4) (SBU)
BIO 466 Molecular Cell Biology (4)(SBU)/BI 3xx Molecular Biology (4)(HC) BIO 490 Special Topics in Biology (4): Pharmacology, Forensic Biology
Chemistry Concentration
CHEM 201 Analytical Chemistry (4) (SBU)
CHEM 301/302 Organic Chemistry I & II (8 total) (SBU) CHEM 401/402 Physical Chemistry I & II (8 total) (SBU) CHEM 431 Instrumental Analysis (4) (SBU)
CHEM 441 Advanced Inorganic Chemistry (4) (SBU)
Faculty:
New Chair for the Department:
Pre/Implementation: no teaching, full-time administrative o Approximately 2 years
Post Implementation: reduced course load
See Appendix 2 for faculty needs by program
Mostly Few
Institutional Assets:
Existing Faculty and Biology/Chemistry/Computer Labs at both Campuses Mostly Some
Do The Numbers
12. Lay out the timing to develop this program. [Starting point is a decision to pursue the program. Ending point is first graduate of the program.]
Some within months, others will take years
13. What resources (financial, human, other,) will it take to develop this program?
Human: More science faculty at Hilbert, more science forensic faculty at SBU Financial: more faculty, equipment and consumables (lab supplies)
More lab space, as program grows could be costly
13a. Where would these resources come from?
Administration, potential increased student enrollment, grants (NSF mentioned, but must insure a “scholarly” purpose), Joy Foundation, Verizon (digital), Oishei Foundation, Patrick Lee grants, NIJ grants, STEMgrants.com, Google (25k grant for cyber/digital security)
14. To the best of your ability, quantify the financial investment needed to implement this program.
Job Outlook
Curriculum
current coursework at both colleges would be
alligned, a few new courses would need to
be developed Anticipated Enrollment Biology concentration at Hilbert starting in Fall 2014 due to forensic and other students requesting more science courses
Potential Program Advantages
Assets and Financial Investment
Currently Cost Notes Cost Notes Cost Notes Cost Notes
TOTALS BY LINE
Faculty
Full-Time Faculty
Hilbert (for fall 2014): FS/CSI: 4
CJ: 6
Comp Sec Info Assur: 1 Bonaventure (per website): Chem: 5 Bio: 10 Comp Sci: 5 65,000 1 new full-time teaching-track faculty plus benefits at Hilbert to accommodate increased enrollement in bio/chem/digital taking required/elective forensic courses 100,000 1 new full-time research/tenure track For Chem faculty plus benefits, to accommodate increase in student enrollment; current faculty cannot accommodate any more students during fall/spring - move to summer 150,000 2 new full-time teaching track faculty plus benefits to accommodate increase in student enrollment; current faculty cannot accommodate any more studentsduring fall/spring - move to summer 150,000
2 new full time teaching-track faculty ( 1 general computer science and 1 mobile device management specialist); SBU Comp Sci can take
on 15-20 new students, but Hilbert's 1 full time
plus adjuncts in CSIA may not be
able to accomodate
465,000
Equipment
most analytical equipment for bio and
chem at SBU; Hilbert has Thermocycler, electrophoresis 0 no new costs initially 150,000 Elemental Analyzer and ICPMS 75,000 additional microsopes, thermocyclers and PCRs 50,000 servers, hardware and software 275,000
Construction Labs on both campuses 0 no new costs initially
150-300,000
New office and lab space for the
new faculty; Hilbert's lab would need additional hoods to house organic chemistry 0 no new costs initially 0 no new costs initially at least 150,000 Supplies/Consumables at least 1500 additional annually ?? there will be additional costs ?? there will be additional costs ?? there will be additional costs at least 1500 Potential funding/grants Program Totals 891,500 Potential Pitfalls
Loss of students from Hilbert due to lack of
sciences This chart represents
students splitting time at both campuses, not running the same full
programs at both
Hoping Burning Glass can shed some light on conflicting info - According to the US Bureau of Labor Statistics (1/8/14) the job outlook for a “Forensic Technician” was slower than average at 6%; however, this title is inclusive to all aspects of forensics and does not separate out lab analysts vs. police/detectives.
DFI News (1/2013) shows a very different outlook for forensic laboratory staff: 23% growth over the past 10 years, and a projected 44% growth in the next 10 years, as caseloads are expected to increase 33% over the next 5 years. Also, meets requirements for furthering education in physical science graduate programs
Current Curriculum in place See Appendix 1 See Appendix 1 See Appendix 1
Location: 2 campus logistics Student Population: 2 campuses; room/board; 1st gen students commute, work and family obligations Summer Course requirement: financial aid & student draw; faculty hire for such may be difficult, though SBU Fac Handbook covers such circumstances; possible 3 year graduation, may be attractive for some students, especially veterans Programming Issues: because of lack of facilities and electives, instead of 3 science majors with one cohesive forensic concentration, we may need to have a forensic science major with 3 science concentrations, if advised properly students would still take all the courses generally required for
laboratory jobs and graduate programs Same as for Chem/Bio except summer course
requirement
Current CSI with New Concentrations
Current Chemistry with New Forensic
Conc
Current Biology with New Forensic
Conc
Current Computer Science with new Digital Forensic Conc
At Hilbert, potential to attract more student and keep students who would have transferred to find more bench sciences; At Bonaventure, potential to draw more students into the bench sciences with the
marketability of "forensics"
FEPAC Accredited Programs; meets requirements for furthering education in physical science graduate programs; Students may graduate in 3 years with chem/bio; Bonaventure has a current early entrance program with GWU Medical School and this may be
extended to GWU Graduate Forensic programs
at least 400,000 at least 225,000 at least 200,000 at least 66,500
Currently
Going Forward
15. What is the biggest barrier to implementing this program?
Location of 2 campuses for a dual campus program – logistics - very difficult for students with housing, financial aid, etc.
15a. How will you confront it?
2 years at 2 different campuses? Or increasing faculty/facilities at both campuses as needed Look at using Teaching-track vs. Research Tenure-Track faculty?
16. Who is the team to further develop this idea before April 26?
Hilbert: Carraugh Reilly Nowak, Mary Ann Hobar, Meredith Ezak, Debby Mogavero
St. Bonaventure:
Anne Foerst, Steve Andrianoff, Kuppuswamy Arumugam, Joel Benington, Jerry
Godbout, Dave Hilmey, Romy Knittel and Steve Jarmusch
16a. Who are the team leaders?
Anne Foerst
New Program Idea Worksheet
Program Title ___A unified (dual campus) School of Business
Why are we interested in this (in one sentence)?
Due to powerful factors like our Franciscan mission, highly dedicated faculty at our sister institutions, our complementary geographic locations, and the brand power of AACSB accreditation, we can genuinely develop the preeminent Franciscan Business School in the world.
Summarize the concept in two sentences:
While continuing to serve our traditional student populations, a unified accredited School of Business will create unprecedented growth in business enrollments at Hilbert (at graduate and undergraduate levels) allowing for a comprehensive menu of complementary yet synergistic business programs on both campuses. The synergy should allow the deployment of greater numbers of accomplished faculty and
distinctive programs (like Industrial Management, Healthcare Management, Global Management for instance) that operationalize our Franciscan mission.
Leveraging Our Strengths
1. Who is the primary student/consumer for this idea?
Typical business students… There is no need to stop servicing the current student profile that seeks a business degree – at SBU or at Hilbert College. By mission, Franciscans may choose to include within their community of scholars those that may not be ‘worthy’ elsewhere. Both SBU and Hilbert College currently serve a variety of students – from honor students to ‘less than ideally prepared’ students. We plan to continue serving all types of students and make use of programs and services to
maintain/enhance retention throughout our programs.
AACSB-accredited business schools tend to attract all levels of students that seek the seal of approval for quality business degrees. As such, we believe that there will be a significant growth in demand,
especially at Hilbert College, for non-residential students seeking the AACSB-accredited degree. The “mix” may be different than currently and the group may be significantly larger, but we do not foresee a change in admission standard. The challenge is to produce AACSB-quality graduates with the students that enroll.
One of the worst feelings is paying more for something than it is really worth. That feeling is even worse when you graduate and find out that you cannot get a job with the degree you have. Or, when you find out that your future graduate school doesn't recognize your bachelor's degree. AACSB-accredited schools are considered the best in the world.
AACSB-accredited business schools ...
are recognized worldwide by top employers and other universities. have employers that only hire their graduates.
have more access to recruiters.
have graduates that receive higher, more competitive salaries. say being accredited improves the quality of their business programs.
say being accredited helps them hire and retain the best professors and researchers. have students that are more international and are likely to earn higher levels of education. have students with high-graduating GPAs
are challenging and teach the best skills that give a distinct advantage in the real world.
Employers know a good business school from one that doesn't produce knowledgeable graduates. Here are the facts:
Many top, global corporations only recruit from AACSB-accredited schools. AACSB-accredited school graduates are offered better, more competitive salaries.
Students at AACSB-accredited schools have more employers that are interested in them after graduation.
Companies also have studied the differences between employees who have attended AACSB-accredited business schools and those who have not. For instance, one company (i.e., Intel Corporation) found that employees who were educated by non-AACSB-accredited business schools had lower levels of performance. Because of this, the organization now only reimburses tuition from AACSB-accredited business schools.
3. How does this INVOLVE EXISTING skills/knowledge/assets/programs?
In AACSB-accredited programs, minimum faculty qualifications must be met by program, campus, delivery method, etc. All current resources will be needed and must be added to. Assuming current levels of full-time faculty at both institutions, it is assumed that a minimum of 3 ‘academically qualified’ (e.g., research active) faculty members will need to be recruited prior to the consolidation to allow AACSB standards to be continuously met. Additional faculty will be needed to meet future growth demands. Estimate provided below.
Current business undergraduate programs can be consolidated (assuming a solution for Liberal Arts components). We believe that there will be growth at the MBA level as well to allow concentrations at first (e.g. CFA-approved Finance for instance) and creation of separate weekend/accelerated and evening/flexible programs at Hilbert and 4+1/5th years in Olean.
on both campuses while majors and concentrations may be delivered on one campus. We also foresee heavy use of technology (on-line (e.g., Blackboard), Panopto, LifeSize, etc.) and matrix administration (campus administrators, discipline leaders).
4. How does this BUILD NEW skills/knowledge/assets/programs?
The enhanced brand will generate significant numbers of new students. Through load sharing and faculty growth, more specialized business programs may be added to traditional offerings like BBA and MBA.
5. Program Focus (check the box this idea falls within)
New student/ consumer Current student/ consumer Extension or sharing of existing programs Programmatic extensions based on existing programs
Collaborative pursuit of new programs
Evaluating Fit with Mission
6. Describe how this fits our collective institution mission.
In light of the several ethical scandals in corporate settings over the past decades and the recent global financial meltdown, our Franciscan values are today more relevant and important than ever. The immense popularity of Pope Francis, who demonstrates incredible leadership skills to the world population on a daily basis, can be offered as an example of the relevance of a Franciscan ethos.
7. How can you substantiate this?
This can be substantiated by perusing extant literature in business research and the popular press. We believe that by operationalizing Franciscan values in a business context we will be developing the preeminent Franciscan Business School in the world is within our grasp.
Market Data to Support the Program
8. What does the job market look like for graduates of this program?
8a. What job data will you seek and from where?
We constantly review trends from sources like the federal bureau of labor statistics and reports from our accreditation body – AACSB. For instance, our recently approved BS in Industrial Management will produce degrees for jobs that show double digit (12%-19%) growth over the next 10 years.
9. What could enrollment look like in the first three years?
Due to the power of the AACSB brand, we believe that the Hilbert undergraduate program will triple in size. Hilbert-based MBA programs will double in size. The Olean-based MBA may grow more moderately --by 10-25%. However, we believe that the Olean-based undergraduate population may decrease by 5-10% because students will choose to remain in the greater Buffalo region as commuter students rather than being residential in Olean.
9a. Where can you get this enrollment data?
Ultimately, these projections are professional opinions based on market conditions.
10. What other institutions offer a similar program/offering?
Several institutions offer AACSB-accredited programs. Our product will be differentiated by the powerful Franciscan mission applied to the business context and the reputation of our faculty & programs.
We have used the example of Mercer University internally to develop our plan. Mercer is a religious (Baptist affiliated) institution that resides on two campuses and several community centers in
Georgia. The ‘main’ campus of Mercer University is in rural Macon GA while the secondary campus is in uptown Atlanta. Mercer’s Business School currently serves about 850 students, which is actually less students that we expect in our dual-campus model in Western New York.
10a. Which of these institutions could serve as a model for this program?
A number of AACSB-accredited schools can serve as peers or aspirational peers. Indeed, as part of the reaffirmation process, the School must compare its metrics and operations to similar and aspirational peers. I suspect that Mercer University and Farleigh Dickinson University, because of their multi-campus structure, may become interesting schools to emulate. It is very important to note that Farleigh
Dickinson supports separate Division 1 and Division 3 athletics on its two main campuses but operates a single multi-site accredited business school (a requirement of the accreditation body).
10b. Who would you consider the biggest competitor for a similar offering? Canisius.
Let’s Get Specific
11. To the extent possible, provide details of the program when it is graduating students.
Courses:
Both campuses offer BBA degrees with collections of majors/concentrations. These are full 60+ credit hours contributions.
SBU offers the MBA on both campuses. The curriculum consists of up to 51 credit hours.
Hilbert College offers the MPA in Buffalo
SBU is implementing a new BS in Industrial Management, recently approved by NYSED
Faculty:
SBU contributes 24.5 FTE faculty in 4 academic departments.
Hilbert College may contribute 5 +/- FTE faculty distributed in more general areas.
Approximately 40 FTE faculty will be needed to support the growth of the School in the next 3-5 years. That is a growth of 6-10 additional faculty member s over current levels. Initially, it is believed that to maintain AACSB accreditation, that a minimum of 3 ‘Academically Qualified’ faculty members must be hired prior to consolidation.
Institutional Assets:
New Swan Business Center at Olean Campus
Very functional classroom buildings at Hilbert Campus
Other:
The University needs to address the ‘transportation problem’ between campuses because, we believe, that a true dual-campus may require faculty and student travel to be truly synergistic. Indeed, many SBU faculty from the School of Business travel weekly to Hilbert College to support teaching endeavors.
We strongly suggest developing a solution that will flip the commute from a negative into a definite asset. We believe that a small fleet of high-end coaches that have been refurbished with work desks and quality mobile Internet access and that would offer regular service between campuses (every 75-90 minutes) would achieve that goal.
12. Lay out the timing to develop this program. [Starting point is a decision to pursue the program. Ending point is first graduate of the program.]
It would only take a few weeks to establish an initial coordinated teaching schedule that would take into consideration, HR, technology, and consolidated programs. New departmental and administrative structures will be needed. Most importantly, recruiting of academically qualified faculty (especially for Hilbert College where most of the growth will occur) would also be needed. The School would need to be at a steady state (e.g., meeting all AACSB mandated standards) immediately (within 1 semester) but it may take several years to build the quality of the faculty to the level we would like to see. The
accreditation body would be provided with a transition plan that demonstrates our joint commitment to maintain and enhance our position within AACSB.
As stated earlier all current resources will be needed and added to. Current business undergraduate programs can be consolidated quickly (assuming a solution for Liberal Arts components). We believe that there will be growth at the MBA level to allow concentrations at first (e.g. CFA-approved Finance track for instance) and the eventual development of separate weekend/accelerated and evening/flexible programs at Hilbert College and 4+1 / 5th years in Olean. These are already operational and offered on both campuses but would be expanded.
Ultimately, we foresee a unified faculty (building towards 40 FTE) with teaching duties on either campus, with concentrated duties on one campus. Core and high-occupancy courses would be available on both campuses while majors and concentrations may be delivered on one campus.
We also foresee heavy use of technology (on-line (e.g., Blackboard), Panopto, LifeSize, etc.) and a matrix administration structure (e.g., centralized School leadership, campus administrators, discipline leaders). That being said, a unified faculty must interact in authentic face-to-face ways to truly be unified. Beyond
opportunities to interact in traditional ways, we foresee the installation of large ‘video walls’ in both business centers for students and faculty to have a ‘peek’ into the other environment – thus
supporting casual virtual interactions…
13. What resources (financial, human, other,) will it take to develop this program?
Need to “front load” academically qualified scholars (estimated to be 3 ‘AQ’ individuals to start).
13a. Where would these resources come from?
Student tuition (significant increase expected)
Scholarships (Grant overheads)
Auxiliary funding (e.g., professional development, corporate degrees, etc.). We believe that this line-item is a significant growth area for the School of Business.
$1,000, 000-$1,500,000., predominantly for new faculty members and support staff to service the growth of the School, with a relatively quick return on investment. Indeed, we predict large increases in students (especially at Hilbert College) as the consolidation takes place.
Going Forward
15. What is the biggest barrier to implementing this program?
Need for qualified faculty and the will of the institution to front load the investment.
15a. How will you confront it?
Cooperation with current faculty.
Hiring strategically.
16. Who is the team to further develop this idea before April 26?
Pierre Balthazard and John D’Amico
16a. Who is the team leader?
New Program Idea Worksheet
Program Title _Joint Journalism/Digital Media and Communication Program_
Call it the Jandoli School of Communication
Why are we interested in this (in one sentence)?
The combination of SBU’s renowned journalism school with its focus on writing and ethics and HC’s department with a focus on digital media and documentary filmmaking leverages our strengths.
Summarize the concept in two sentences:
defining our curriculum to provide students with greater options for course selection and career paths. Re-defining our internship and outreach initiatives to allow for greater student involvement in the community, particularly diverse others.
Leveraging Our Strengths
1. Who is the primary student/consumer for this idea?
Undergraduate
Prospective students with an interest in: public relations
advertising broadcasting filmmaking
strategic communication
digital media and its strategic use and application writing
reporting photojournalism data/research
In a broad range of fields including, but not limited to: sports
politics health care business
non-profit or for-profit businesses pop culture
Graduate:
Students interested in a degree in Integrated Marketing Communication or Strategic Leadership. Students in these programs could be coming from our undergraduate options or could be parents of students (as the requirement for the Strategic Leadership program is that the student has worked for at least three years). Both campuses have established 4+1 options for students at their respective
campuses. It would be easy to expand our SBU options to allow HC students to participate in the IMC program (and perhaps MSL) as a 4+1 option.
2. How does this idea address their need?
It offers a wider variety of options to address student interests and job opportunities. It also gives us, as educators, an opportunity to create programs and options for students to make them better
communicators and to become members of a wider community.
3. How does this INVOLVE EXISTING skills/knowledge/assets/programs?
It would draw on the expertise of current faculty and equipment/technology. There is an interest in media-related issues in other disciplines as well.
4. How does this BUILD NEW skills/knowledge/assets/programs?
Providing students with a broader base of skills and knowledge by giving them greater choices in terms of classes, internships, etc.
5. Program Focus (check the box this idea falls within)
New student/ consumer
X
X
X
Current student/ consumerX
X
X
Extension or sharing of existing programs Programmatic extensions based on existing programsEvaluating Fit with Mission
6. Describe how this fits our collective institution mission.
Conveying information in an ethical way; creating media-savvy graduates who can assess and interpret information. Students on both campuses have been taught to gather, analyze and report/communicate information. Our main thrust is to tell stories – the media is different, but the message is the same. How do we convey what is happening in our communities in an ethical way?
There are also opportunities with the existing Journalists’ Workshop and Synapse Matters courses on the SBU campus to pursue a larger mission in the Western New York area. The Journalists’ Workshop is intended to provide an online newspaper/broadcasting experience to students at SBU and allow them to cover the local area. It could be expanded to include in-depth coverage of surrounding communities in the Buffalo area. Synapse Matters is our student-run strategic communication agency that takes on real-world clients in the southern tier. This could easily be expanded to include non-profits and small businesses in Western New York. Classes in the DMAC program at HC have already incorporated service learning components. This would be an extension of that idea to include both campuses.
Programs like this lend themselves to external funding opportunities. Please see NY Times article “Local News, Off College Presses” April 13, 2014 attached to this proposal.
7. How can you substantiate this?
At SBU, we have been pursuing accreditation through ACEJMC, the industry’s accrediting body. As part of this pursuit, we have developed programming mindful of industry standards. Additionally, at SBU and HC, we have advisory councils comprised of alumni and other industry professionals who regularly advise us on what is necessary and what is missing – so that we may fill in the blanks. One way of ensuring that we are meeting standards and are keeping with the mission of both universities is by including ethical standards and discussions in each of our courses. Additionally, we include commentary and discussion of diversity and globalization issues in each course so that students are prepared for the global stage in a culturally sensitive manner.
ACEJMC is undeniably something that the Hilbert Digital Media and Communication department has been interested in pursuing. Resources to go after such an accreditation have been lacking, until now when there is a possibility of merging with SBU. The ACEJMC accreditation is a gold standard in the field of Journalism and Communication education. A list of ACEJMC accredited institutions include some of the best Journalism schools in the country including Columbia University, NYU, Syracuse, University of Missouri, UC Berkley to name a few. The accreditation would no doubt raise a program’s stature in the academic world as well as with their alumni and prospective students.
Market Data to Support the Program
8. What does the job market look like for graduates of this program?
Expanding job market as media continues to shift to technology-based areas (internet, etc.), as well as companies looking for individuals to do multiple COM-related jobs.
The following data have been taken from the U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook and note how much in terms of percentage each profession is expected to increase in available jobs between 2012-2022.
Public relations and advertising specialists and managers will increase 12% through 2022. Multimedia artists will increase by 6%.
Market research analysts will increase by 32%.
Technicians (behind the scenes folks) will increase by 9%.
Film and video editors, producers and directors will increase by 3%. Photographers will increase by 4%.
Technical writers will increase by 15%
The following information details the nature of the news industry as detailed by the Pew Research Center, State of the News Media, 2014 (summary noted below)
Advertising still drives news-gathering revenues followed by the audience, personal wealth, capital investment and philanthropy. Other up and coming revenue streams include event hosting, marketing services and web consulting.
The news industry still represents $63-65 billion in annual revenue.
The business model is changing with digital outlets popping up like BuzzFeed, aggregators like the Huffington Post, The Blaze, Drudge Report, Gawker. Our own SBU alumnus - Adrian Wojnarowski – is a sports writer for Yahoo Sports, an online sports journalism outlet. Jeff Bezos, founder of Amazon, bought the Washington Post; Vox Media is investing in Ezra Klein’s explanatory journalism project; EBay founder, Pierre Omidyar’s investment in First Look Media are all highlights of a changing landscape driven by digital pioneers.
Newspapers are still the dominant form of news (online or in hand) followed by local TV news, cable, weekly newspapers, network TV news, non-commercial news, news/talk radio,
digital/native news, and news magazines.
Anecdotal Information
In conversations with alumni and professionals in the field, it is clear that the field is changing at a rapid pace. Additionally, the traditional “news” job now includes web development, video production, photography and mobile use. These skills are also necessary in fields in which public relations and advertising is the norm. Non-profit and for-profit companies rely on folks with these skills more and more. It goes beyond being able to write, but being able to communicate with whatever medium is necessary and strategic for the task at hand.
8a. What job data will you seek and from where?
Pew Research Center, State of the News Media, 2014
U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook (available as an online database)
9. What could enrollment look like in the first three years?
Our combined enrollments are about 450 undergraduate and graduate students
A three year estimate of 550 is not unreasonable. It could be higher if we continue to pursue online options.
9a. Where can you get this enrollment data?
Current enrollment can be gathered from both schools
10. What other institutions offer a similar program/offering?
Ithaca College, Syracuse University, Canisius College, Buffalo State (Buffalo State is also the only college/university in our primary marketing area with ACEJMC accreditation), SUNY Fredonia, SUNY Brockport, SUNY at Buffalo, Niagara University, Mercyhurst University. Arguably, Ithaca and Syracuse would be the primary competition if we combined programs. No other college/university noted above could reasonably compete if we were to combine programs.
The institutions noted are in our marketing area and would potentially draw the same students. If you are looking outside the area, many colleges and universities across the country would have similar programs. Not many or none would have a two-campus model like this.
10a. Which of these institutions could serve as a model for this program?
Ithaca and Syracuse would be the most reasonable if we stick within our marketing area. If we look outside the area, we would suggest thinking big and looking at Columbia, New York University, Missouri, etc.
10b. Who would you consider the biggest competitor for a similar offering?
Those universities in our immediate marketing area as noted above. That said, if we combine forces as outlined/anticipated, there will no competitor in our area offering what we will.
in multidisciplinary studies/PR track). It might be prudent to look into a second graduate offering in journalism and communication.
Let’s Get Specific
11. To the extent possible, provide details of the program when it is graduating students.
Program Elements Existing New
Courses:
Writing-based courses Tech-based courses Theory courses
Courses on social media Graphic arts courses “Coding” courses
Experiential courses like Broadcast Seminar, Synapse Matters, Journalists’ Workshop
X X X X X X X X X X X Faculty:
Current faculty would teach the bulk of the classes [New faculty as needed] Adjuncts hired as needed for specialized classes.
X
X
Institutional Assets:
Digital media lab (HC)
TV studio (SBU and HC. HC has been interested in a TV studio for 5 years.) TV remote broadcast facility (SBU)
Other standard equipment (cameras, microphones, lighting equipment, etc.—both schools) X X X X Other:
Buffalo market for internships and jobs.
Experiential learning opportunities (PR, Journalism “offices” at SBU)
Service learning opportunities (Pro. Seminar, Persuasive Campaigns courses at HC)