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Towards successful mass customization strategies in Dutch house building: An application of the motivation opportunity ability framework to investigate the customer value of houses customized with a product configurator

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Figure

Table 2.1: Concept definitions
Figure 2.1: Optimization of the cost-value trade-off(Thuesen et al., 2009).
Figure 2.2: Standardization vs. customizationadopted from (Barlow et al., 2003).
Table 2.3: Variation preferences adopted from Hofman et al., (2006) & Schoen-witz et al., (2012)
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