Why Isn’t Your Website Working?
•All audio is streamed through your computer speakers.
• There will be several attendance verification questions during the LIVE webinar that must be answered via the online quiz at the conclusion to qualify for CPE.
Why Isn’t Your Website Working?
5 Simple Steps to Get Leads from Your
Website
Presenter:
Sandi Smith Leyva, CPA
[email protected] Date: May 29, 2014
Agenda
• Learn Sandi’s million-dollar 5-step system for how to get more business from your accounting web site.
• Discover how your online presence can help you market less and keep your prospect pipeline full. • Get your chance to get your site reviewed by Sandi
as well as be a fly on the wall listening in to her exact suggestions and changes to fellow NSA members’ sites.
Learning Objectives
At the conclusion of this webinar, you will be able to: • List 5 steps to improving your website profitability
• List 8 items that need to be covered on your home page
• Name at least 4 items that can contribute to organic search engine optimization
The Good News
• There’s very little competition among accounting websites
• It’s pretty easy to become “above average” very quickly and get great results
Don’t Be Fooled
• 63% of firms say that their website is one of the least effective tactics for lead generation.
– Source: 2013-2014 Survey of CPA Firm Best Lead Generation by Vitberg, LLC
My Biggest Gripe
• Companies that offer “accounting websites” do not do a good job of educating the buyer about what they need to do after the
purchase.
Skill Set for Websites
Marketing
Copywriting
Technology
IndustryOnline
My 5C System
• The Caffeine Factor • Credibility Builder • Call to Action
• Charm the Search Engines • Crowd Control
The Caffeine Factor
• 8 must-have items on your home page
– Logo – for branding and identification – Tag line – for anchoring
– Contact info – for sales
– Stay in touch – to capture leads
The Caffeine Factor
8 must-have items on your home page – Headline – the most important
• Make it big font and colorful
– Credibility builders and connectors – Calls to action
Site Reviews
#2C: Credibility / Celebrity builders
• Bio
• Press page • Privacy policy
Credibility / Celebrity builders • Testimonials
• Photos
#3C - Call to action
• Bottom of every page – Call or email me
• Menu
• Opt-in box
• Free consultation, report, or newsletter • Fill out a form
#4 – Charm the Search Engines
How much are you spending on AdWords?
A common mistake is to overspend
on AdWords while underperforming on organic SEO and website convertibility.
#4 – Charm the Search Engines
• Optimize your site
• Use keywords that your clients will say, not that you will say!
My Top Organic SEO Tips
Your keywords should have 2-3 main components:
1. Geography 2. Industry 3. Service
My Top Organic SEO Tips
1. Use keywords in your domain.-- abcaccounting.com is better than abc.com -- if your domain is old, don’t touch it!
2. Use keywords in your file names.
-- …com/plumbingservices.html is better than …com/services.html
My Top Organic SEO Tips
3. Use keywords in your images.
- But take care of the accessibility issue
- describe the picture first, then list your keyword phrases in an elevator speech-like
My Top Organic SEO Tips
4. Use keywords in your menu names.
Top ways to generate profitable traffic
• Invite people to something free
– A free report or audio
– A free bonus
– The preview call
• Deliver value, sell at end of call
Your Action Items
• What one thing will you do from this webinar?
• Take 5-10 extra minutes right now to get organized and plan your actions.
• Mark your calendar, to do list, project management system, etc.
Thank you!
Thank you for participating in this webinar.
Below is the link to the online survey and CPE quiz:
http://webinars.nsacct.org/postevent.php?id=13325 Use your password for this webinar that is in your email
confirmation
.
You must complete this survey and the quiz or final exam (for the recorded version) to qualify to receive CPE credit.
National Society of Accountants 1010 North Fairfax Street Alexandria, VA 22314-1574 Phone: (800) 966-6679 [email protected]
