Wireless Broadband Access

Wireless Broadband Access

Fueling Broadband Growth

Today and Tomorrow

Tom Gruba

Director of Marketing and

Channel Operations

Motorola Canopy Products

Topics

• What is Broadband?

• The Economic and Social Benefits of

Broadband

• Applications in Wireless Broadband

• The Canopy Solution

What is Wireless

Broadband?

• Public: Data access to

the Internet at speeds

several orders of

magnitude faster than

56kbps dial-up

– 256 kbps minimum,

1 Mbps typical

– Capable of delivering

rich media

– “Always-on” connection

• Private: Low-cost,

high-speed alternative to

Wireless Access Space

• Wireless Local Area Network (WLAN): – Designed to Support Last 100 Feet

(802.11A&B)

– Used Largely in Enterprises but Migrating into Residential

• Hotspots

– Interface to ISP to Support Nomadic Traffic in Public Areas. Leverages WLAN and Provides Billing Support

– Examples: Airports, Train Stations, Coffee Shops

• Fixed Wireless Access

– Last Mile to Business or Residential – Fixed IP Access to a Fixed Location

– Canopy can Support Broadband Delivery to Hotspots with Distribution using WLANS

75.6 12.7 64.5 87.7 23.4 1.1 7.4 11.7 52.2 11.6 57.1 76

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

North

America

LACA

EMEA

ASIA

Still On Dial-Up

Broadband

Subscribers

Total Internet

Subscribers

An Internet World

All Figures in Millions Source: ITU

Economic and Social

Benefits of Broadband

• Broadband is an accelerator of economic and

social developments*

• Benefits include:

– Increased Productivity

– Efficiencies in the Distribution of Goods, Services and

Information

– Better Access to Basic Services such as Health Care and

Education

– Data, Voice and Video Services at Lower Prices

• Broadband delivers “Digital Inclusion”!

*Sources:

The Economic and Social Benefits of Broadband Deployment, TIA, October 2003 SPU Broadband Workshop, The International Telecommunications Union, April 2003

Broadband Applications

Business Internet Access Consumer Internet Access Distance Learning Tele-Medicine Tele-Commuting E-Government Agriculture Public Safety National Security Tourism

Applications for Persons with Disabilities

Enterprise Connectivity Voice and Data Backhaul E-Commerce Emergency Response IP Telephony Campus Connectivity Remote Surveillance Utility Control & Monitoring Small Business Assistance WiFi Hot-Spot Backhaul …and Dozens More!

Wireless Versus DSL & Cable:

Coverage, Price & Functionality

The Solution is Wireless

• Wireless Broadband delivers speeds equivalent to

wired alternatives

• Overcomes physical obstacles and rights-of-way

concerns

• Deployment is easier, faster and more

cost-effective

• Can be used to extend existing wired networks

• The latest transmission and production

technologies, such as those used in Motorola’s

Canopy™ products, finally makes wireless

cost-competitive with wired networks

Wireless Broadband Worldwide

BWA Will Change the

Expectations for Broadband

Fixed Hot Spot Islands

Mobile Hotspots (Rail ISP)

Public Safety Mobile Workforce

Media, Emergency Services Logistics, Transportation & Field Service

Continuous Hotspot Coverage (Nomadic)

Wide Array of Applications

•

As a Layer II Bridge, BWA is

Capable of Supporting a

Myriad of Applications for

Business & Residential

Customers

•

Applications Include:

– Safety, Security & Disaster

Recovery

– Homeland Defense

– Distance Learning

– Medical Assistance

– Private Voice & Data

Networks

– Special Events

The Business Perspective

• Business Interests

– Reducing Costs

– Delivering Faster Access – Meeting Customer Demand

Quickly

– Offering

Cost-Effective/Reliable Broadband Alternatives

– Ensuring System Security • Key Challenges

– System Design/Installation – Radio/Wireless Knowledge – Technical Support

– Interference Mitigation – Scalability & Reliability • Vendor Selection Criteria

– Equipment Price – Technical Support – Trusted Provider

University of Notre Dame

•

Problem: No Attractive High

Speed Broadband Access for

Notre Dame Staff & Faculty Living

Off Campus

•

Solution: Connect the University

to the Canopy Network, ND Users

can be “Connected” to the

University Network Directly By

Management & Assignment of the

Appropriate TCP/IP Addresses to

the User.

•

Results: Outstanding. E-mail,

Internet Bandwidth, Client Billing &

First Level Support Handled by

University.

Government Agency Deploys

Wireless Broadband:

Monitoring & Controlling Traffic

• Problem: Traffic Signals Alone

Could Not Properly Control & Monitor the Traffic Generated During Ramp Construction

• Solution: Deployed an intelligent interchange using Motorola’s Canopy technology with MPEG4 video

capabilities

• Result: The Intelligent Interchange Has Been So Successful, Oklahoma’s Department Of Transportation Is

Planning To Deploy At Similar Projects

Oklahoma’s Department Of Transportation Deployed A High-speed Wireless Broadband Network At A Major Intersection To Control And

Assisting Utility Companies

The System Tackles a 35 Mile Link Over San Francisco Bay

• Problem: East Bay Municipal Utility District Has 300 Sites Within 325 Square Miles That Are

Interconnected Via Costly Leased Telephone Lines.

• Solution: Deploy Motorola’s Canopy Solution That Includes A 35-mile Hop Between Stockton and Pardee Ridge, Calif.

• Result: Replacing Utility’s

Outdated Microwave Systems & Enhancing Surveillance and Security Measures. Immediate Cost Savings Realized &

Upcoming Phases Promising to Save Significant Expenditures In Leased Lines

How A California Public Utility Is Realizing Significant Cost Savings In Leased Line Costs By Replacing Outdated Analog Microwave Systems With Canopy

Citrus Grower Deploys

Wireless Broadband

Managing the Health of Their Crops

• Problem: A Citrus Company With Groves In 3 Florida Counties, Sought A Way To Easily And Cost-Effectively Track & Collect Data From Its Citrus Groves

• Solution: Motorola’s Canopy 20

Megabit Backhaul Wireless With More Than 30 Access Points & Over 200 Subscriber Modules in 3 Counties.

• Result: Citrus Company Is Able To Wirelessly Monitor Sophisticated Data From All of the Groves At A Central Office. Data Includes Track Of Tree Counts, Weather Conditions, Rainfall And Growth Of Trees.

How A Large Florida Citrus Grower Deployed Motorola’s Canopy Wireless Broadband Solution To Monitor Every Aspect Of Its Orchards

Express Delivery Service

Enhances Their Operational Effectiveness

• Problem: Looking for Ways to Drive Costs Out of Their

Operation, Eliminate Expensive Leased Lines and Enhance Card Reader Services

• Solution: Motorola’s Canopy System is Being Used to Network the Reader (Kiosk) to the Main Network. Eliminates Wires Between Reader & Network

• Result: Deployed at Over 75

Campus. Results are Outstanding

How One Major Express Delivery Service Uses the Canopy System to Reduce Costs & Enhance Service

Enterprise Looks to Wireless

Broadband

Florida Car Dealership

• The Problem: Holman Enterprises Southern Division Was Spending More Than $75,000 Per Year In Frame Relay Costs For Its 9 Dealership & Service Locations

• The Solution: Migrating Voice And Internet Traffic Of Each Site Over To Canopy With No Change To The Dealership’s Existing Legacy Voice Equipment

• The Result: 6 Of 9 Sites Are Linked With Wireless Broadband. All

Dealership Activities (Customer Information, ADP Database

Applications, Web-based Applications And Voice) Are Connected To The Main Server Via Canopy

How One Enterprise Enhanced Their Voice & Data Communications Capabilities While Significantly Reducing Frame Relay Costs, Increasing Bandwidth & Eliminating

Space Shuttle Debris

Recovery

•

Problem: Provide Broadband Internet

Access for More Than 1,000 People in

Remote Area within 24 Hours for

Disaster Recovery

•

Solution: Install AP at 340’ Tower &

Point to SM Located Four Air Miles

Away at Command Center, Serving

NASA, FEMA, US EPA, US Forestry

Service and Others

•

Results: SM Fed Dozens of

Computers Through VPN in Command

Center Using Vanguard Router.

•

Problem: Increase Safety/Surveillance Capabilities at Employee

Parking Facilities and Eliminate Recurring Costs

•

Solution: Using a BWA Point-to-Multipoint System, Vanguard

Products & Video Surveillance Cameras Created a Networked

Security System that Supports the Monitoring of 13 Parking Lots

From A Central Location While Enabling Interaction with Travelers

who Required Assistance at Remote Sites.

•

Results: Installed Over 60 Full Motion Cameras Relaying Full

Motion Sound & Video to Command Center Where Security

Monitors Activity and Can Control Cameras, Gates and Phones.

Newark Airport Parking

Facilities

Minnesota Dept. of

Transportation

• Problem: Dangerous Weather Conditions

Force the Closing of Roads along US71 & I90. Manual Process Takes up to 2 Hours & Requires Manually Closing of Gates and Notifying Drivers.

• Solution: Automate the Process. Monitor

the Roads & Exits Using Live Motion Video Cameras, Relay the Information to

Command Center Via a Point-to-Point System. When Conditions Require, Lower Gates and Post Warnings for Drivers.

• Results: BWA System Has Been in Place

for 2 Winters on 29’ Poles and has

Withstood Winds in Excess of 50 MPH and Wind Chills -60°F.

Oklahoma Cardiovascular

Associates

• Problem: Physicians Were Unable to Consult Real-Time with Off-Site

Cardiovascular Doctors/Surgeons for Time Critical Life Saving Events.

• Solution: Install 10 Mbps Point-to-Point System That Enables Doctors To

Collaborate With Doctors At Four Hospitals And Five Clinics.

• Results: Doctors Use the Broadband System to Read the DICOM Images

Remotely, Share Information and Discuss Diagnostics without

Metropolitan First Responders

• Video, Voice & Data over

Wireless Broadband

• Video Surveillance at Top

Tourist Attractions

• Software Allows

Communications Between

Different Frequencies

• Mobile Units and Patrol

Officers Receive

Immediate Critical

Data/Images

The Canopy Wireless

Broadband Solution

• Low-Cost, High-speed Data Connectivity

• Installation And Maintenance Is Easier Than Traditional Wireless

Or Broadband Solutions

• Reaches Unreachable Areas

The Canopy System’s Main

Components

Access Point (AP)

Subscriber Module (SM)

Backhaul Module (BH)

Point-to-Multipoint

System

Wireless Extension for

Broadband networks

The Connection Could Be DSL Or Cable Modem At Edge Of

Network

Networks Can Gracefully

Coexist

LAN/WAN

Network

LAN/WAN

Network

Canopy Wireless Broadband:

A Complementary Solution for 802.11

LANs

• Low Initial Investment • Low Cost Incremental

Growth

• Carrier Grade Quality Of

Service

• Interference Tolerant • Highest Level Of Security • Consistent End User

Experience

• No Software Agent On

End User Computer

Deployment Considerations Range: up to ~50,000 feet with reflector Speed of Deployment: Hours

LAN/WAN

Network

LAN/WAN

Network

Thank You!