seobrand.net
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Search Engine Optimization
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Search Engine Marketing
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Newsletter and Blog Management
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Web Design /Development / Webmaster
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Social Media Optimization
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seobrand.net Tuesday, August 13, 13 seobrand.net
SEO Brand is an online marketing solutions agency that specializes in Search
Engine Optimization, Search Marketing, Design and Programming
With more than 10 years of experience, SEO Brand services are not only sold to
end users, but even Marketing Agencies and other SEO companies who rebrand
our service and sell it to local clients in New York, Chicago, Baltimore, Boston,
Houston, Los Angeles, San Diego in United States.
Apart from United States, our work is also resold in UK, Canada, Australia,
Belgium, Germany, Malaysia, Sri Lanka and other countries
seobrand.net Tuesday, August 13, 13 seobrand.net
Your customers see your
Advertisement
or
Listing
when they
Search
Credit card processing
Google technology places your Advertisement (Paid Result)
Natural listings
( By SEO Work )
What is Search Engine Marketing?
Keyword List from The Competition is Generated along with keywords specific to your business CTRACKER Reporting for your campaign Traffic is Generated to your Website Clients Keyword and
Ad Campaign is Built and Fed into the PPC Advantage Platform Yahoo PPC ADVANTAGE Feeds your campaign into Multiple Search Engines
Phone Calls and E-Mail Leads are Generated and
forwarded to you
What is PPC Advantage?
It’s a Pay Per Click Interface that uses Multiple Search Engines To Generate Leads
•It’s a Single Internet Marketing interface that places your ads on multiple search engines and allows for a 24/7 reporting on the campaign (Clicks, Calls, Leads, Impressions) though a custom and proprietary tracking program we call CTRACKER
Bing Ask AOL Facebook Google Tuesday, August 13, 13 seobrand.net
seobrand.net Tuesday, August 13, 13 seobrand.net
SEO & PPC ( Pros & Cons )
PPC
SEO
Pros :
Instant Traffic.
Free Traffic! You don’t pay per click
Only pay for performance.
High Volumes of traffic
No fear of Search engine updates
Highest ROI
Can easily test multiple visitors
No bidding wars
Search engines treat you as partners,
not infiltrators
Cons :
Expensive for long term
Ranking can Fluctuate
Traffic Limited to monthly budget.
Require Time
If not monitored properly it can lead
to negative ROI
Can not use Flash Website
Click Fraud remains to be main
concern.
First page results for Competitive
Keywords are not guaranteed
Which Method PPC or SEO?
SEO & PPC serve different aspects of a marketing campaign, that’s why we suggest both
depending on your marketing goals!
seobrand.net Tuesday, August 13, 13 seobrand.net
SEO – In house or Outsource?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced SEO professionals
- Complex or proprietary business objectives which are confidential in nature
- How to estimate a baseline
SEO budget
-
SEO
first OR
PPC
first ?
- How much
time
does it take to see
SEO
results
?
seobrand.net Tuesday, August 13, 13
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Keyword Research
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- Competition Analysis : (Page Rank, links, paged indexed)
SEO Basics. ( Contd. )
Page Rank
Links
Paged indexed
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-
Keyword
Selection
(Proper Keyword Selection can make or Break SEO campaign)
-
Off page
Optimization
-
On page
Optimization
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Page Structure and layout
Title Tag and Meta tags
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www.seobrand.net
Hx tags
H1 tag
<h1> </h1>
H2 tag
<h2> </h2>
Good content with correct keyword density
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Filenames
Img Alt tags
On Page SEO ( Contd. )
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Simple Sitemap -
Google Xml sitemap
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- Google Webmaster tool where you can check
crawling stats
,
link stats
and
errors
in the site.
- Below is a summary for a Website:
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Table Vs CSS (two column / three column layouts)
menu
Content
Layout without table trick
Empty
Cell
Content
menu
Layout with table trick
Instead of this
You would get this
Coding for Table Trick
<table>
<tr>
<td><!--
an empty table cell
-->
</td>
<td rowspan="2">
The content of the page goes here.
</td>
</tr>
<tr>
<td>
The navigation menu goes here
.</td>
</tr>
</table>
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- Directory submission : A few important paid and free directories
Yellow Pages Submission
Local Directory submission
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- Link popularity development
A
Website
One Way Links :
A site
links to
B site
but there is no link from
B to A
B
Website
Two Way Links :
A site
links to
B site
and
B site
links back to
A site
A
Website
B
Website
Three Way Links :
A site
links to
B site
and
B site
is asked to link back to
C site
(main site being promoted)
A
Website
B
Website
C
Main Website
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- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
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- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
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- Temporary redirect on home page
Example : www.remit2india.com.
Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
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