Temporary Head of Mobilisation
(6 month temporary contract)Greenpeace stands for positive change through action: the courage, independence and global reach to defend nature and promote peace.
Thank you for your interest in applying for the role of Temporary Head of Mobilisation. We hope that this pack gives you an insight into us and our work, plus details of the job and the people you’ll be working with. Everyone who works for Greenpeace is passionate about what we’re trying to achieve. We have big
ambitions for our work and we believe it’s an immensely rewarding and inspiring place to work.
Greenpeace stands for positive change through action. We investigate, expose and confront environmental abuse by governments and corporations around the world. We champion environmentally responsible and socially just solutions, including scientific and technological innovation.
Greenpeace UK is part of a truly global campaigning movement. With almost 3 million financial supporters around the world, and a presence in 46 countries, we work where we will have the biggest global impact. From China to Brazil, Indonesia to the United States and – uniquely – on the high seas, Greenpeace works to defend the natural world and promote peace.
Globally, our priority campaigns are the prevention of climate change, the protection of the world’s ancient forests and defending our oceans from the threat of over exploitation. Right now we are starting our most ambitious campaign for decades, the Protection of the High Arctic from over industrialisation. This is an exciting, but immensely challenging campaign, and it makes it an important time to boost financial support for Greenpeace’s work.
Greenpeace UK employs approximately 100 people at its offices in Canonbury Villas, Islington. Staff work in areas as diverse as campaigns, media, fundraising, mobilisation, administration, finance, personnel and direct actions. The Greenpeace office has been purpose-designed and aims to provide the best possible working conditions on an environmentally sound basis. We have a vegetarian café four days/week serving organic food for staff and visitors.
Greenpeace currently has over 100,000 supporters in the UK and is funded by supporter subscriptions and donations from individuals. Greenpeace does not accept corporate or government donations, to maintain our independence and enable us to campaign without fear of compromise.
Our Campaigns
Greenpeace campaigns in the UK are designed to implement the overall global campaign strategy of Greenpeace International but also reflect national and regional concerns. In 2014 the main priority campaign in the UK will be climate change; our other key campaigns are forests, ocean protection and disarmament.
Our campaigns are not just about raising problems, but also promoting the solutions to those problems, such as renewable energy and clean production methods. Visit our website at www.greenpeace.org.uk for information on our current campaigns.
The Programme Department is at the core of the organisation and comprises the following units; campaigns, news, mobilisation, art & editorial, images, investigations and political. Our campaigns are split into Project Teams; Energy, Arctic, Oceans and Forests. A Project Leader heads up each project team, which usually comprises campaigners, an online campaigner, press officer and art & editorial coordinator.
The Project Teams also work together with a number of specialists in areas such as direct action, science, fundraising, political and legal work.
Campaigners are at the frontline of Greenpeace’s work. They develop strategy and tactics and design and implement project work.
The post of Temporary Head of Mobilisation & who we are looking for…
This post will be based in our London office and is full time and temporary for 6 months, to start as soon as possible.
Greenpeace UK’s mobilisation team is a key part of the organisation, responsible for recruiting new people to our growing movement via digital channels and providing ample and diverse opportunities for them to take action to deliver change.
As head of mobilisation, you will be responsible for maintaining high standards in creative communications and innovative mobilisation tactics, working with the dedicated team to achieve even greater success.
We’re looking for someone who knows the power of digital channels to mobilise huge numbers of people to bring about change, able to use their strategic insight and expert knowledge to identify the best ways to deliver our campaign goals using social media, email and whatever comes next.
In any given week your work will cover a huge range: from co-ordinating the online components of a massive direct action such as climbing the Shard and collaborating with colleagues in fundraising and volunteering to deepen our relationship with supporters, to editing kick-ass email copy and analysing data to see which are our most powerful online channels. As you’ll be juggling multiple projects and ideas at any one time, this role will test your strategic and planning abilities, as well as your management and
negotiation skills. You’ll also be able to foster a collaborative, supportive atmosphere to help produce some of the most recognised campaigns of recent years.
You’ll believe in our aims and have at least four years’ experience in online organising, campaigning or communications. You will be part of the management team, contributing to organisational planning decisions, and will need to play an active role in the wider international organisation.
JOB DESCRIPTION
POST: Temporary Head of Mobilisation (6 month contract)
UNIT: Programme
GRADE: 4
RESPONSIBLE TO: Programme Director
PEOPLE MANAGEMENT:
• Deputy Head of Mobilization (line management) • Community strategist (line management0
• Mobilisation team members (matrix and pastoral management, as well as specialist oversight)
OVERALL PURPOSE OF JOB:
Mass mobilisation using digital channels - email, social media, and online - to increase the number of people who are part of the Greenpeace movement, and provide ample and diverse opportunities to take action that delivers concrete change.
The purpose of this post is to maximise the ability of the mobilisation team to deeply engage large numbers of people in our campaign, volunteering and fundraising work.
Core to this is leading a team who feel confident to create and innovate within their project areas and have the necessary skills and oversight to create first-rate mobilisation strategy and content.
Beyond the team, the Head of Mobilisation plays an active role in contributing to the overall priorities and direction of Greenpeace UK campaign work.
MAIN AREAS OF RESPONSIBILITY 1. Skills & expertise
a) Ensuring growth in our online supporter base and improving the responsiveness and quality of the relationships through strong mobilisation strategies
b) Collaborating with Outreach, Actions and Fundraising teams to deepen relationships with supporters
c) Establishing and delivering upon ambitious goals to increase recruitment and engagement across email, social media and online
d) Developing and applying metrics to set out our ambition and measure our progress
e) Taking responsibility for testing, monitoring and improving performance of mobilisation work
g) Keeping up-to-date with developments in the digital and NGO sectors, ensuring Greenpeace is ahead of the curve in email, social media and online communications
h) Building and managing relationships with external suppliers
i) Ensuring quality control by setting standards, mentoring and advising, planning training programmes and helping assess staff and evaluate projects
2. Team management
a) Helping to foster and support a culture of creativity and innovation in the team that delivers the innovative digital mobilisation work for which Greenpeace is known
b) Providing pastoral management to specific staff, including: evaluation, skills development, welfare and advocacy
c) Providing task management to specific staff, including: allocating work, setting objectives and standards for tasks, monitoring performance on tasks, evaluating results and giving feedback
d) Identifying opportunities for individual and collective team development
e) Developing and maintaining relationships with international colleagues, collaborating on projects using a distributed operating model
f) Managing team budgets and resource allocation
3. Peer relationships
a) Playing an active role as a member of the management team, maintaining strong, productive relationships with other managers and team leaders
b) Playing an active role as a member of Operations Group, participating in decisions on programme direction and priorities
c) Acting as a senior representative of Greenpeace UK at internal and external events
d) Acting as a champion for supporter-focussed communications throughout the organisation
e) Maintaining a detailed knowledge of Greenpeace campaigns and the position of the organisation within the public sphere
PERSON SPECIFICATION POST: Temporary Head of Mobilisation (6 month contract)
UNIT: Programme
GRADE: 4
RESPONSIBLE TO: Programme Director
Listed below are the requirements needed to undertake this job. Selection of candidates will be based on the extent to which these requirements are met.
1. Mobilisation/Communications
a) Proven experience of developing strategies to recruit and engage mass audiences in campaign work using digital tools
b) Track record of innovation in developing online campaigns
c) Excellent writing skills and understanding of effective mass email communication
d) Experience of collecting and analysing data and applying insights to optimise campaign work e) Experience of collaborating with fundraising and volunteer departments on digital projects f) Passion for digital technology and its ability to transform mass communications and campaigns
g) Knowledge and critical engagement with the wider debate around digital mobilisation Proven track record of success in a communications environment in the voluntary, private or public sector
h) Ability to work with campaigns teams to develop effective mass mobilisations
i) Experience of working pro-actively with a wide section of communications channels and relating complex messages across diverse platforms
j) Experience of developing coherent communications across departments and to a variety of external audiences
k) Ability to convey a clear vision for the organisation and communicate it to a wide range of audiences l) Ability to develop strong working relationships with colleagues and external contacts
2. Management
a) Experience of successfully leading and managing staff and their work performance, development and welfare
c) Ability to set high standards of work performance and goals which are results driven
d) Understanding of and support for equal opportunities principles when recruiting and managing staff e) Ability to inspire innovation in others
f) Proven track record in managing multiple projects efficiently
g) Proven ability to manage budgets
3. Personal Qualities
a) Ability to carry out work in a professional and self-confident manner b) Excellent oral and written communication skills
c) A commitment to Greenpeace’s values of confrontation, direct action, non-violence, internationalism, and independence, and a determination to protect the natural world
d) Willingness to participate in direct action (desirable)
e) Sensitivity to and awareness of social and cultural differences f) Ability to act quickly and decisively as necessary
g) An ability to resolve conflict effectively h) A creative and innovative approach to all work
i) An ability to be resolute and determined and to cope under pressure j) Ability to adapt in a fast changing environment
k) Ability to plan, prioritise and organise a complex workload with competing priorities l) Ability to travel overseas for short periods
CONDITIONS OF EMPLOYMENT
PAY
The post of Temporary Head of Mobilisation is graded on Greenpeace Grade 4 and the salary scale for a 37.5 hour week is as follows:
Point Salary per annum
19 £42,420 20 £43,920 21 £45,492 22 £47,088 23 £48,756 24 £50,460
The commencing salary will be on point 13, £42,420 per annum pro rata. Increments are awarded each January subject to satisfactory service and at least six months in post/grade. Any relevant cost of living increases are normally applied, subject to Board approval, in January each year. Salaries are paid mid-monthly via bank credit transfer.
WORKING HOURS
The full time working week is currently 37.5hours. There may be occasions when these hours are exceeded and unsocial hours working may be required. Overtime is not paid, but time off in lieu can be negotiated with your line manager.
LEAVE
Annual leave is 25 days per year plus one additional day for every full year of employment up to a maximum of 7 additional days for fulltime staff. Leave is calculated on a pro-rata basis for part time staff.
We also offer generous parental and special leave.
PENSION SCHEME
Greenpeace runs a ‘contributory’ Pension Scheme held with Aviva for the benefit of its employees, with optional ‘Salary Sacrifice’. Greenpeace contributes 8.5% of your basic salary, provided employees contribute at least 3%.
PROBATIONARY PERIOD
All new employees will be required to undertake a period of probation for six months, in which time you will be expected to establish your suitability for the post. At the end of this period and subject to a satisfactory performance you will be transferred to the established staff.
RELOCATION EXPENSES
Greenpeace offers assistance towards relocation expenses in certain cases. If you think you might require such assistance you should raise this with the HR unit if you are offered the position.
LOANS
Greenpeace offers an interest free season ticket loan. Loans can also be obtained for the purchase of a bicycle to be used for travel to and from work.
LIFE ASSURANCE
Greenpeace offers a life assurance scheme covering death incurred during employment. Further details about these benefits will be provided if appointed.
TRADE UNION MEMBERSHIP
Greenpeace recognises the Unite Union. The Union has sole consultation rights within Greenpeace for terms and conditions of employment and other matters concerning staff. Greenpeace encourages all employees to join the union.
FLEXIBLE WORKING
Greenpeace will consider applications for flexible working arrangements. For further information please ask the Human Resources department for the policy.
Greenpeace will enable as many jobs to be open to job sharing as is operationally practicable.
LEARNING AND DEVELOPMENT
Greenpeace is committed to the learning and development of all staff members. Training needs are highlighted through the annual appraisal scheme and development needs are continuously reviewed. As part of this we offer a combination of in house and external training opportunities throughout the year.
CHILDCARE VOUCHERS
Greenpeace provides childcare vouchers as part of a salary sacrifice scheme to eligible employees offering tax and National Insurance savings on monthly salaries. Full details will be provided upon request if appointed.
CYCLE TO WORK SCHEME
Greenpeace runs a Cycle to Work Scheme through www.cyclescheme.co.uk which offers eligible staff a tax-effective method of obtaining a bicycle for travel to work. Full details will be provided upon request if appointed.
POLITICAL REPRESENTATION
Greenpeace is a non-party political organisation and it is important for its future that this should remain the case. It is, therefore, a condition of employment that employees shall not normally stand for any official position within a political party.
HOW TO APPLY
Please send your CV, a covering letter and the monitoring form by the closing date via email to: recruitment.uk@greenpeace.org
CLOSING DATE: Midday Thursday 6th February 2014 INTERVIEWS: 18th & 19th February 2014
Your CV should outline your skills and experience, and include contact details of two referees. We will not
take up references until a job offer has been made.
Your covering letter is the most important part of your application. It should be used to tell us how you
meet the selection criteria listed on the person specification. Draw particular attention to experience, skills, achievements and knowledge gained in past employment or other activities which are relevant to the job. It may be easiest to use the headings relating to the requirements detailed in the person specification and demonstrate how you meet them. Please ensure your covering letter is no more than 2 pages long (2 sides of A4).
The monitoring form helps us to monitor the effectiveness of our Equal Opportunities Policy. The
information is detached from the form before shortlisting and kept confidentially within the HR Department.
We regret that we are unable to acknowledge receipt of your application but should you wish to confirm it has been received, please telephone the HR Department on 020 7865 8272. As we receive a large number of applications for our advertised vacancies we are unable to respond to those applicants who have not been shortlisted and we apologise for this in advance. If you do not hear from us within a week of the closing date please assume that you have not been shortlisted.
EQUAL OPPORTUNITIES
Greenpeace is an equal opportunities employer. Our recruitment procedures are carried out in accordance with equal opportunities principles and selection is based on how well applicants meet the objective criteria stated as the requirements for the job. We welcome applications from individuals regardless of race, gender, disability, social background, age, marital status or sexual orientation.
Applicants with disabilities and special needs
If you have a disability, which you would like us to take into account, please tell us about this when you apply. Please let us know if we can help and remember that you can request information in large print or in a different format.
Complaints
Any applicant who feels that s/he has been unfairly discriminated against during the recruitment process is invited to write to the Executive Director with details. Complaints will be fully investigated. This does not affect the right to complain to an Employment Tribunal in any way.
The Equality & Human Rights Commission are available to give advice, information and assistance in employment matters relating to equal opportunities.
ASYLUM & IMMIGRATION CHECKS (Guidance for Applicants)
Before anyone starts work with Greenpeace we have a legal obligation to confirm that they are eligible to work in the United Kingdom. This check must be carried out on every potential new employee, regardless of their nationality.
In order for us to determine whether you are eligible to work in the U.K. You will need to produce either of the following documents at the interview:
• 1 Document from list 1 – any original document or;
• 2 Documents from list 2 (combination 1) – A document listed in group A confirming your national insurance number plus any B-H or;
• 2 Documents from list 2 (combination 2) A document listed in group A from Work Permits UK Plus and either document from list B-C (Please do not bring photocopies as they are not acceptable forms of evidence)
List 1
Any one of these documents will confirm eligibility to work in the UK
• A passport showing that you are a British citizen, or have a right of abode in the United Kingdom. • A national passport or national identity card showing that you are a national of a European Economic Area country or Switzerland
• A residence permit issued by the Home Office to a national from an EEA country or Switzerland.
• A passport or other document issued by the Home Office which has an endorsement stating that
you have a current right of residence in the United Kingdom as the family member of a national from an EEA country or Switzerland who is resident in the UK.
• A passport or other travel document endorsed to show that you can stay indefinitely in the UK, or have no time limit on your stay.
• An Application Registration Card issued by the Home to an asylum seeker stating that you are permitted to take employment.
List 2
Documents that confirm eligibility to work in the UK. They must be produced in combination. You must produce document A and one other document from either the first or second box. We cannot accept one document from the first combination and one from the second.
First combination
A. A document giving your permanent National Insurance Number and name. This could be a P45, P60, National Insurance card, or a letter from a Government agency.
Along with producing a document giving your National Insurance Number, you must also produce one of the following documents listed in section B-H:
B. a full birth certificate issued in the United Kingdom, which includes the names of your parents
C. a birth certificate issued in the Channel Islands, the Isle of Man or Ireland
E. a letter issued by the Home Office to you which indicates that you can stay indefinitely in the United Kingdom, or have no time limit on your stay
F. an Immigration Status Document issued by the Home Office to you with an endorsement
indicating that you can stay indefinitely in the United Kingdom, or have no time limit on your stay
G. a letter issued by the Home Office to you which indicates that you can stay in the United Kingdom,
and this allows you to do the type of work you have applied for
H. an Immigration Status Document issued by the Home Office to you with an endorsement
indicating that you can stay in the United Kingdom, and this allows you to do the type of work you have applied for.
Second combination
A. A work permit or other approval to take employment that has been issued by Work Permits UK Along with a document issued by Work Permits UK, you should also check and copy one of the following documents listed at B-C:
B. A passport or other travel document endorsed to show that you are able to stay in the United Kingdom and can take the work permit employment in question
C. a letter issued by the Home Office to you confirming that you are able to stay in the UK and take the work permit employment in question.
GREENPEACE (UK) BOARD Greenpeace Tel: 020 7865 8100
EXECUTIVE DIRECTOR Canonbury Villas Fax: 020 7865 8200
London N1 2PN www.greenpeace.org.uk EXECUTIVE ASSISTANT
ORGANISATIONAL STRATEGIST GP UK MANAGEMENT STRUCTURE - JANUARY 2014
POLICY DIRECTOR/CHIEF SCIENTIST EVENTS CO-ORDINATOR / EVENTS ASSISTANT
FUNDRAISING DIRECTOR PROGRAMME DIRECTOR DIRECTOR OF LOGISTICS ORGANISATIONAL DIRECTOR
DEPUTY FUNDRAISING DIRECTOR PROGRAMME CO-ORDINATOR HEAD OF NEWS ACTIVIST CO-ORDINATOR HEAD OF FINANCE
(Retention and Development)
SENIOR ADVISER - CLIMATE/ DEPUTY HEAD OF NEWS ACTIONS CO-ORDINATORS FINANCE ANALYST
DIRECT MARKETING MANAGER PROGRAMME ENABLER
ASSISTANT PRESS OFFICER ACCOUNTS OFFICER
COMMS & RETENTION FUNDRAISER SENIOR ADVISER - BIODIVERSITY ACTIONS CREATOR (job share)
PRESS OFFICERS ACCOUNTS PAYABLE
DONOR DEVELOPMENT FUNDRAISER ASSISTANT CAMPAIGNER LOGISTICS MANAGER OFFICER
SUPPORTER SERVICES MANAGER DIRECTOR OF POLITICS LOGISTICIAN
OFFICE MANAGER
SUPPORTER CARE & RETENTION OFFICERS DEPUTY DIRECTOR OF POLITICS
HEAD OF IMAGES OUTREACH UNIT MANAGER DEPUTY OFFICE
POLITICAL NETWORK COORDINATOR MANAGER
SUPPORTER SERVICES INFORMATION OFFICERS VIDEO EDITOR NETWORK DEVELOPERS
CAMPAIGNS RESEARCHER & ANALYST NIGHT SECURITY
PICTURE EDITORS OFFICER
HEAD OF CAMPAIGNS DIGITAL SUPPORTER ENGAGEMENT OFFICER
DEPUTY HEAD OF CAMPAIGNS HEAD OF MOBILISATION HR MANAGER
DEPUTY FUNDRAISING DIRECTOR
(Recruitment) SENIOR CAMPAIGNER (OCEANS) DEPUTY HEAD OF MOBILISATION HR ADVISERS
FACE TO FACE MANAGER OCEANS ENABLER ONLINE CAMPAIGNERS
HEAD OF IS
RECRUITMENT FUNDRAISER TEAM LEADER (OCEANS)
INFRASTRUCTURE
DIRECT MARKETING EXECTIVE CAMPAIGNERS (OCEANS) SPECIALIST
DIGITAL MARKETING CO-ORDINATOR DIGITAL NETWORK DEVELOPER TECHNICAL SPECIALIST/
TEAM LEADER (ARCTIC) SUPPORT CO-ORDINATOR
DATA MANAGER
CAMPAIGNERS (ARCTIC) HEAD OF ARTWORK & EDITORIAL IT TRAINER/SUPPORT
SYSTEMS ADMINISTRATOR CO-ORDINATOR
ART AND EDITORIAL CO-ORDINATORS
SUPPORTER FULFILMENT CO-ORDINATOR DIGITAL PLATFORMS
CAMPAIGNER (FORESTS) MANAGER
SUPPORTER RELATIONSHIP ANALYST
TEAM LEADER (ENERGY) PRINT BUYER
DATA FUNDRAISING OFFICER
CAMPAIGNERS (ENERGY)
HIGH VALUE FUNDRAISING MANAGER HEAD OF INVESTIGATIONS
HIGH VALUE FUNDRAISER
EU ENERGY & CLIMATE REPORTER MAJOR DONOR FUNDRAISER
KEY SUPPORTER ADMINISTRATOR GPI: GREENPEACE INTERNATIONAL STAFF Based in GPUK Office GPI Direct Dialogue Co-ordinator GPI OCEANS CAMPAIGNER GPI RESEARCHER
GPI POLAR COMMS MANAGER VW HOTWHEELS CO-ORDINATOR GPI SAGE CAMPAIGNER GPI ASSISTANT to IPD
GPI STAFF: Based in Exeter
GLOBAL OIL LEADER GPI DIGITAL MOBILISATION LEAD SENIOR CAMP / TSW TEAM LEADER GPI WHALE CAMPAIGN HEAD OF ARCTIC COMMS
GPI HEAD OF SCIENCE UNIT
GPI POLAR CAMPAIGN OFFICER UNIVERSE PROJECT DIRECTOR GPI WOOD MARKETS GPI RESEARCH COORDINATOR INTERNATIONAL FUNDING MANAGER
RESEARCH TEAM ADMINISTRATOR
GPI POLAR CAMPAIGNER GPI HEAD OF DONOR ACQUISITION CAMPAIGN MOB CO-ORDINIATOR GPI CLIMATE CAMPAIGNER INFRASTRUCTURE SPECIALIST
GPI SENIOR SCIENTISTS (POLAR)
GPI LEGACY FUNDRAISING MANAGER AMAZON PROJECT LEADER GPUS TRAINING DIRECTOR
