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How To Promote Your Website Through Local Search Engine Optimization

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24 Hour Key Plumbing

24 Hour Key Plumbing

To:

Bobby Key

24 Hour Key Plumbing

[email protected]

From:

k2dsquared

8905 Commerce Loop Drive

Columbus, Ohio 43240

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K2DSQUARED, an Ohio Limited Liability Company (hereinafter referred to as (“K2DSQUARED”) and Bobby Key of 24 Hour Key Plumbing, Inc. located in the Dallas, Texas area (hereinafter referred to as “CLIENT”) hereby agree to the following:

Brief of Overview of Scope of Service

The above-named client is authorizing k2dsquared for the specific project of developing a better World Wide Web presence on the internet. The above named Client is a plumbing contractor for residential service(s), and wishes to have k2dsquared assist with promotion of the Client’s website through use of local search engine optimization strategies; including submitting the Client’s business profile on the Client’s behalf to various online local directories.

More About "Who" k2dquared is:

k2dsquared is a group of seasoned individuals that have performed a variety of different marketing efforts online for a vast array of businesses. The goal to k2dsquared's FOUND strategy is to develop clever unique relationships for the Client's business that don't mimic cookie-cutter approaches that are not viewed as unique or white hat methods for marketing on the internet. Our Team has managed projects around the United States which range from small businesses (SMB) to Fortune 1000 companies.

New Content

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Local Search Engine Optimization or LOCAL SEO is based on a multitude of strategies to boost ranking online, in turn causing more traffic for the website owner. K2DSQUARED has compiled the following suggestions to boost traffic to CLIENT’s website. They are as follows:

The proper use of title tags, enriched content, descriptions and other on page efforts is critical in the ranking of websites on the major search engines. This information is how the search engines read and classify your website and judge its overall relevance to

searches. Both on-page and off-page optimization is the key to getting your website indexed by the major search engines. K2DSQUARED has included the time to consult your website designer to perform any actual coding required. If K2DSQUARED deems additional pages to be added to the site, K2DSQUARED will assume to consult the CLIENT’s web developer on those pages and content that needs to be added or modified. This will not consist of developing pages that the CLIENT would like to add, this is solely for the attraction of keywords K2DSQUARED was contracted for. Should the CLIENT deem to want any additional pages, K2DSQUARED will quote these separately.

Increased inbound niche based web relationships – or- links not only generate direct click-through traffic, but also help to improve search engine rankings. A quote from Google’s Webmaster Help Center reads, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” K2DSQUARED cannot guarantee which of the search engines, if any, will display these links when performing a “link:http://www.yourwebsite.com” query. A website owner needs to keep in mind that their competition will continue to try and overcome the rankings that we establish for you on the various search engines or directories. Again, the more web relationships, press releases, blogging, etc… that are put into place will only help create higher ranks on the search engines. Though K2DSQUARED is working to add various web relationships to the CLIENT’s website however, K2DSQUARED does not own these other websites and directories and cannot guarantee when they will actually populate; causing the boost in page rank.

As part of an effort to promote the Client’s website, K2DSQUARED will distribute press releases relating to market focus and/or services provided by the CLIENT as provided according to the campaign package purchased. A press release is a document issued online to media and consumers to announce yourself and your product. A well-written release can potentially dramatically increase exposure for your company to the masses, and greatly enhance the image of your business or products online. These press releases will be distributed to numerous online news related websites. Press releases are typically posted online for 30-60 days. Suggested content matter may include announcements of a new service, company changes or other news relating to the company. These are not direct sales brochure ads. The CLIENT will deliver basic content, bullet points, subject matter, and market direction on release. K2DSQUARED will provide minimal editing, SEO scripting, and full distribution of the content that is delivered. Should CLIENT deem to add video feed to their release please assume an additional $225 on top of the base Press Release/Article cost. Press Releases must be used within the time line of this agreement.

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Local “map” listings or "Business Profile or Citations" as found for example in Google, Yahoo, or Internet Yellow Pages; typically appear when a search term includes a zip code, city name or other geographic specific with a service or product is typed within a local search directory. What exactly is a business profile or citation? Business profiles or citations entails the Business Name, Phone, and Address and may include enhanced information in addition to this such as; website address, email address, hours of operation, payment types received, and more. An example of a local map listing could be, if one searched “Columbus, Ohio Hotels” in Google, the search results would reflect a map with Hotels located in Columbus with links to the hotels and there would also be a link where customers can review the Hotel. k2dsquared will provide to CLIENT the ability to utilize a single source for providing the CLIENT's approved business profile to multiple local directories. While performing the contracted service,

k2dsquared will submit when applicable; products, services, brand names or specialties, hours of operations, categories, keywords, slogan, and picture(s). K2DSQUARED cannot control how many pictures, keywords or categories are utilized for placement because each search directory is different and operates independently of one another, however K2DSQUARED will add your business profile with as many categories that are available for each directory that are relevant to the CLIENT's business. In order to gain more market share on the maps of a local search directory, the local search engines index customer reviews, enriched content and titles, consistent citations and a relevant geographical location. K2DSQUARED strongly recommends that CLIENT obtain reviews for its business profile as it will help the CLIENT to have more visibility on each local search directory. K2DSQUARED will not be responsible for writing the actual reviews and at no time will K2DSQUARED write a review for the CLIENT.

This service is solely based on your address and is not a keyword specific service like search engine optimization. Should CLIENT deem to be found for very defined keywords or search phrases, CLIENT is encouraged to discuss this style of marketing service of SEO further with k2dsquared before engaging in any service.

Reports on CLIENT’s business profile showing ratings, submission status, and reviews of Multiple Local Search Engines Exclusive Verification and setup of CLIENT’s business profile Listings on Multiple Directories. Our Directory Submissions include not only free submissions of the CLIENT’s business profile into most directories, but where possible

K2DSQUARED will include “ENCHANCED” data submissions: Google, Bing, Yahoo, IYP’s or Internet Yellow Pages (Superpages, YellowBot, White Pages, etc…),Manta, InfoUSA, HotFrog, Merchant Circle, DexKnows, Yelp!, Mobile Smart Devices (Siri, AroundME, Where), and over 90 plus other enhanced directories!

Working with an established company that has YEARS of Experience.

CLIENT has the ability to login and make changes as needed to their data or agent’s data. (CLIENT should note that every time a change is made, there will be a lag in population of that data to the search engine and directories. Essentially the listing information or business profile will be starting over again.)

Mentions from social media sites such as Facebook and Twitter

Reporting on accuracy of your Business’s Citations online. These citations will be deemed how our system algorithm pulls the data submissions. K2DSQUARED cannot guarantee 100% accuracy.

Manual verification of up to 30-40 local directories will be included.

Mentions from social media sites such as Facebook and Twitter. CLIENT will add [email protected] to the admin of the Facebook site. This will allow reviews to be syndicated from local directories to the CLIENT’s facebook wall.

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Geographic Area to be promoted in Texas: [CLIENT TO CIRCLE 3]

- Plano -Collyville - Allen

- Fort worth - Plano - Frisco

- Keller - Grapevine - Dallas (*add $275/month)

Search Terms that will correspond with the service in that specific geographic area listed above:

Plumbing, plumber, emergency plumbing, plumbing contractor, plumbing service, plumbers, plumbing company Example of a Search Phrase that will be promoted:

Plano Texas plumbing company – OR – Plano TX plumbing company

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An upfront payment of $850 will be paid to engage k2dsquared to begin work on the CLIENT’s behalf for services contracted per this agreement. Every 30 days after the contract acceptance, a minimum monthly fee of $650 per month will be charged automatically on the CLIENT’s credit card for the duration of this agreement.

Should the Client deem to add the promotion of Dallas, Texas to the monthly campaign, an additional $275 will be added per month to the above monthly service fee.

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K2dsquared, LLC 8905 Commerce Loop Drive

Columbus, OH 43035

614-987-5632 (Local) 888-666-0231 (Toll) www.k2dsquared.com

Credit Card Authorization Form Today’s date: _______ /______________/2013

I: ____________________________________________________________________, on behalf of the

________________________(Client’s Company) authorize k2dsquared, LLC to charge my credit card account by the monthly search engine marketing fee stated in the agreement automatically each month for the duration of that agreement. In addition to that agreement. I, __________________________, certify that I am an authorized user of this credit card and that I and the company, __________________________, will not dispute the payment with my credit card company.

Credit Card Information: Name as it appears on the Card:

___________________________________________________________ Type of Card: □ VISA □ MASTERCARD □ DISCOVER

Credit Card Number___________- ________- ________ Expiration Date______/_________ Security Code BACK of Visa OR Master Card: (3 digits) ________________________

Credit Card Billing Address:

Street: ___________________________________________

City: _____________________________State:________________ Zip Code: __________ Telephone: __________________________________

Expiration Date: ________/________/________

As the card holder, I hereby authorize this card to be used for the re-occurring payments and individual service invoices for internet marketing service(s).

Please sign again for future authorization on re-occurring charges: ___________________________________________________________

After you have completed this form, please email or fax this Authorization to [email protected] or 614-559-2098 (Fax)

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Cancellation

K2DSQUARED will not refund any payments made by CLIENT. CLIENT will be responsible for all payments due under the terms of this Contract for the entire commitment period of the agreement. K2DSQUARED can cancel this agreement at any time with 10 days of given notice to the CLIENT. There will be no penalty for this cancelation of service by K2DSQUARED.

Contract Duration

This contract or agreement is for 1 year or 365 days from the date of execution by the Client. Client acknowledges that Client will be responsible for the total contract sum agreed to in the contract.

Renewal

Should CLIENT contract with K2DSQUARED for services described here-in, after 1 year from the date of execution of this Contract, the agreement between the CLIENT and K2DSQUARED will automatically renew for another full year of promotion. Should CLIENT not want to renew the service, CLIENT must issue a cancelation notice in writing to K2DSQUARED 30 days PRIOR to anniversary of this original contract date. The renewal is subject to pricing change as K2DSQUARED does not own the directories that CLIENT’s business information is being placed within resulting in a potential fee increase or reduction. CLIENT should use the initial contract price as a bench mark for the renewal fee.

CLIENT must take note, that by not renewing the services in this agreement CLIENT may see a dramatic loss in visibility. Default

Default will occur if CLIENT fails to make any payment due under the terms of this Contract within 10 days from the due date of a payment, i.e. within 10 days from the 1st day of each calendar month after the date of execution of this Agreement.

In the event of Default, any outstanding amounts due under this Agreement will be charged interest at the monthly rate of 1.5% until the entire amount due under this contract with interest is paid in full. If the default rate exceeds the maximum rate of interest permitted by law, then the Default Rate shall be the maximum rate of interest permitted by law.

Non-Infringement

CLIENT agrees to verify that all graphics, trademarks and text that K2DSQUARED inserts within the CLIENT’s website, press releases, directory listings, articles, etc., are legally owned by CLIENT, and that CLIENT has received written permission from the rightful owner(s) to use. CLIENT will hold harmless, protect and defend K2DSQUARED and its employees from any liability or suit arising from improper use of such elements, and shall indemnify K2DSQUARED for any associated costs or losses. CLIENT will agree to place a link to www.localizeitnow.com on their website.

Choice of Law; Venue; Dispute Resolution

Any dispute arising from this Agreement, including, without limitation, a breach of this Agreement, shall be governed by the laws of the Commonwealth of Ohio, and the United States of America, not merely procedural, but also substantive and shall be first submitted to binding Arbitration. CLIENT agrees that it makes the offer contained in this agreement to K2DSQUARED at its offices in Columbus, Ohio. Also, the exclusive jurisdiction for resolving any matters related in any way to the relationship between CLIENT and K2DSQUARED other than enforcement of an order or collection of fees, is to be within the state of Ohio, or the nearest state or federal court as K2DSQUARED deems necessary. If the arbitration does not satisfactorily resolve the issue, then the Parties herein waive trial by jury and agree to submit to the personal jurisdiction and venue of a court of subject matter jurisdiction located in the Franklin County, Ohio. In the event that litigation results from or arises out of this Agreement or the performance thereof, the Parties agree to reimburse the prevailing party’s reasonable attorney’s fees, court costs, and all other related expenses.

DISCLAIMER OF WARRANTIES

ALL WARRANTIES IN THIS AGREEMENT ARE IN LIEU OF ALL OTHER WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION, ANY WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE WHICH ARE EXPRESSLY DISCLAIMED. THE USE OF ANY SAMPLE OR MODEL DURING NEGOTIATIONS LEADING TO THIS CONTRACT SERVES MERELY TO INDICATE THE TYPE OF GOODS THAT WILL BE TENDERED TO THE BUYER. THE SAMPLES OR MODELS CREATE NO WARRANTY THAT THE GOODS WILL CONFORM TO THE SAMPLES OR MODELS. K2DSQUARED DOES NOT GUARANTEE ANY TOP PAGE RANKING PER THIS LOCAL LISTING AGREEMENT. THIS AGREEMENT IS SOLELY TO OBTAIN VISIBILITY IN MULTIPLE DIRECTORIES FOR THE CLIENT. THERE ARE NO

GUARANTEES FOR RANKING OR VISIBILITY ONLINE AS K2DSQUARED OPERATES INDEPENDENTLY OF THE SEARCH ENGINES.

Limitation of Liability

IN EXCHANGE FOR K2DSQUAREDS UNDERTAKING THIS AGREEMENT, ANYTHING IN THIS OR ANY AGREEEMENT TO THE CONTRARY NOTWITHSTANDING, K2DSQUARED’S LIABILITY FOR DEFAULT OR BREACH, INCLUDING BREACH OF ANY GUARANTEE OR WARRANTY EXPRESSED WITHIN THIS AGREEMENT, SHALL BE LIMITED TO THE AMOUNT ACTUALLY PAID TO K2DSQUARED BY CLIENT UNDER THIS CONTRACT. CLIENT AGREES THAT K2DSQUARED SHALL HAVE NO LIABILIY FOR LOSS OF PRODUCT OR SALES, LOST PROFIT, LOSS OF WEBSITE USE OR ANY OTHER

INDIRECT, INCIDENTAL, ECONOMIC, SPECIAL AND/OR CONSEQUENTIAL DAMAGES EVEN IF CLIENT HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

No Solicitation of Employees

CLIENT agrees not to solicit, recruit or hire any K2DSQUARED employees for the benefit of themselves or any other employer for the length of this term plus one year, unless such employee has been out of the employment for at least six months.

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Miscellaneous Provisions

This agreement constitutes the entire Agreement between K2DSQUARED and CLIENT with respect to the subject matter of this Agreement, and supersedes all previous and contemporaneous agreements, proposals and communications, written or oral, between CLIENT and K2DSQUARED. This agreement may be changed, modified or amended only in a written modification that is duly executed by authorized representatives of both parties. If any provision of this Agreement is determined to be unenforceable for any reason, the remaining terms will remain in effect without the unenforceable term. K2DSQUARED has no affiliation with K2DSQUARED ONLINE, LLC. K2DSQUARED or the Managing Partner, Aaron Greene, may transfer and/or assign this agreement to another entity that Aaron Greene manages without any consent.

K2dsquared will be held harmless from any grammatical errors on any press releases that are distributed.

By choosing payment by credit card, CLIENT authorizes K2DSQUARED to bill their credit card according to the terms of this Agreement. CLIENT understands and accepts that K2DSQUARED will bill their credit card automatically each month on the anniversary of this executed agreement for the stated services herein.

Notice

Notices required under this Agreement may be mailed to K2DSQUARED, 8905 Commerce Loop Drive, Columbus, Ohio 43035 By signing this agreement, the CLIENT agrees and understands all terms and conditions of the said proposal/ contract.

References

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