THIRD QUARTER
THE ONE SHOW SHORTLIST
BRANDED ENTERTAINMENT
AKQA / San Francisco +
LOS YORK / Los Angeles Innovation: Branded Entertainment Jordan Brand The Last Shot BBDO / New York Corporate Social Responsibility: Branded Online AT&T Close To Home BBDO / New York Craft: Direction AT&T Close To Home BBDO / New York Craft: Writing AT&T Close To Home BBDO / New York Craft: Cinematography AT&T Close To Home BBDO / New York Craft: Editing AT&T Close To Home BBDO / New York Craft: Music / Sound AT&T Close To Home BBDO / New York Consumer: Broadcast & Film – Branded Film Foot Locker Play My Tweet BBDO / New York Consumer: Gaming & Mobile – Branded Gaming Foot Locker Play My Tweet BBDO / New York Consumer: Gaming & Mobile – Branded Mobile Mars Chocolate North America / M&M's M&M's iOS Keyboard
BBDO / New York Consumer: Online – Short Form Videos Mars Chocolate North America / Snickers Song & Dance
BBDO / New York Consumer: Online – Short Form Videos Mars Chocolate North America / Snickers Spooky Special
BBDO / New York Consumer: Online – Short Form Videos Mars Chocolate North America / Snickers Story Time
We are pleased to announce the shortlisted entries in the Branded Entertainment*, Cross-Platform, Film, Interactive, Mobile,
Radio*, Social Media, and UX/UI disciplines from the 3rd Quarter of the 2016 One Show. These are the entries that have made it
past the first round of judging and will be considered in the final round where winners will be determined.
Please note that not all shortlisted entries are guaranteed either a Pencil or Merit Award. The remaining disciplines will be judged
after the final One Show deadline.
The final deadline to enter The One Show is Friday, January 29.
*also includes 1st Quarter and 2nd Quarter entries
THIRD QUARTER
THE ONE SHOW SHORTLIST
BRANDED ENTERTAINMENT (CONT.)
BBDO / New York Consumer: Online – Branded Documentary Mars Chocolate North America /Snickers The Snickers Write-Off
Camp Pacific / Vancouver Innovation: Branded Entertainment Destination British Columbia DBC Wild Within VR Experience FCB Brasil / São Paulo Consumer: Other Branded Content – Live Events BDF Nivea Brasil Nivea Doll
FCB Brasil / São Paulo Corporate Social Responsibility:
Other Branded Content BDF Nivea Brasil Nivea Doll FCB Brasil / São Paulo Innovation: Branded Entertainment BDF Nivea Brasil Nivea Doll
FCB Brasil / São Paulo Consumer: Other Branded Content – Custom Content CNA Hello Pizza FCB Brasil / São Paulo Innovation: Branded Entertainment Smiles Smiles Trip Book FCB Brasil / São Paulo Consumer: Other Branded Content – Custom Content Smiles Smiles Trip Book Forsman & Bodenfors / Gothenburg Consumer: Online – Short Form Videos Coop The Organic Effect
Forsman & Bodenfors / Gothenburg Consumer: Other Branded Content – Live Events United Nations World Food Programme 805 Million Names Forsman & Bodenfors / Gothenburg +
New Land / Iconoclast / Stockholm + Be On / Stockholm +
Matter / Stockholm
Consumer: Online – Short Form Videos United Nations World Food Programme 805 Million Names
Google Creative Lab / London +
Stinkdigital / London Innovation: Innovation in Branded Entertainment Google Inside Abbey Road Great Guns / London +
Decca Records / London Consumer: Music – Music Videos Decca Records Preacherman INNOCEAN USA / Huntington Beach +
ELA / Irvine +
Republic Editorial / Dallas
Consumer: Gaming & Mobile – Branded Gaming Thousand Dollar Shave Society Baby On Purpose
J. Walter Thompson / London Consumer: Online – Short Form Videos Listerine Feel Every Smile J. Walter Thompson / London Consumer: Gaming & Mobile – Branded Mobile Listerine Feel Every Smile M&C Saatchi / Sydney +
Bang PR / Sydney +
Digital Playground / Los Angeles
Consumer: Brand or Product Integration into
THIRD QUARTER
THE ONE SHOW SHORTLIST
BRANDED ENTERTAINMENT (CONT.)
M&C Saatchi / Sydney + Bang PR / Sydney +
Digital Playground / Los Angeles
Innovation: Branded Entertainment Blue Ball Foundation Game of Balls
Marketforce / Perth Consumer: Music – Creative Use of Music Supporting a Brand City of Perth Eat. Drink. Perth. Tasty Tunes McCann / New York +
Film Orange / Los Angeles Consumer: Online – Short Form Videos Jose Cuervo Cuervo Mission Margarita McCann / New York +
O Positive / New York” Consumer: Online – Short Form Videos Tommee Tippee Advice Wipes McCann / New York +
Stinkdigital / Brooklyn Consumer: Other Branded Content – Live Events Jose Cuervo #WriteYourCinco Ogilvy & Mather / Singapore +
Hogarth & Ogilvy / Singapore Consumer: Online – Short Form Videos TWC2 Mums and Maids Ogilvy & Mather / Singapore +
Hogarth & Ogilvy / Singapore Craft: Editing TWC2 Mums and Maids Ogilvy & Mather / Singapore +
Hurrah! Productions / Singapore Consumer: Online – Short Form Videos Unilever The Softest Ogilvy & Mather / Singapore +
Hurrah! Productions / Singapore Consumer: Other Branded Content – Live Events Unilever The Softest
Pereira & O'Dell / New York Consumer: Online – Short Form Videos realtor.com® The Home-Buying Process in Plain English with Elizabeth Banks
Sancho BBDO / Bogotá Corporate Social Responsibility: Other Branded Content ADN Learning on the way TBWA Group Malaysia / Kuala Lumpur Innovation: Branded Entertainment Energizer Malaysia The Eveready Book of Play Woven Digital / Culver City +
American Honda / Torrance + Mediavest / New York
Consumer: Online – Long Form Videos American Honda
Can this 17 year-old reignite the golden age of hip hop? Meet AFRO. 10MM views and counting.
Zulu Alpha Kilo / Toronto Consumer: Online – Short Form Videos Zulu Alpha Kilo Say No To Spec Zulu Alpha Kilo / Toronto Craft: Direction Zulu Alpha Kilo Say No To Spec
THIRD QUARTER
THE ONE SHOW SHORTLIST
CROSS-PLATFORM
BBDO / New York Consumer: Experiential Advertising – Events & Competitions Foot Locker Play My Tweet BBDO / New York Consumer: Experiential Advertising – Guerilla Foot Locker Play My Tweet FCB Brasil / São Paulo Consumer: Experiential Advertising – Guerilla BDF Nivea Brasil Nivea Doll FCB Brasil / São Paulo Corporate Social Responsibility:
Experiential Advertising Hewlett-Packard Brasil Print for Help FCB Brasil / São Paulo Innovation: Brand Transformation Hewlett-Packard Brasil Print for Help
Forsman & Bodenfors / Gothenburg Corporate Social Responsibility: Experiential Advertising United Nations World Food Programme 805 Million Names Ogilvy & Mather / Singapore +
Hurrah! Productions / Singapore
Consumer: Experiential Advertising –
Events & Competitions Unilever The Softest
FILM
BBDO / New York Corporate Social Responsibility: Online Films & Video AT&T Close To Home BBDO / New York Craft: Direction AT&T Close To Home BBDO / New York Craft: Writing AT&T Close To Home BBDO / New York Craft: Cinematography AT&T Close To Home BBDO / New York Craft: Editing AT&T Close To Home BBDO / New York Craft: Music / Sound AT&T Close To Home BBDO / New York Consumer: Television – 20 Second & Under – Campaign Campbell Soup #RealRealLife
BBDO / New York Consumer: Online Films & Video –
Event or Live Webcast – Single Foot Locker Play My Tweet
BBDO / New York Consumer: Online Films & Video – Short Form – Series / Episodes Mars Chocolate North America / Snickers Halloween Spooky Special BBDO / New York Consumer: Television – 30 Second – Single PepsiCo / Pepsi Marshawn
THIRD QUARTER
THE ONE SHOW SHORTLIST
FILM (CONT.)
BETC / Paris Craft: Direction Gant I have seen BETC / Paris Consumer: Television – 60 Second – Single Petit Bateau Mini Factory BETC / Paris Craft: Direction Petit Bateau Mini Factory Daughters & Howard / Lexington +
Lumenati / Denver + Alex Bogusky / Boulder
Non-Profit: Online Films & Video Center for Science in the Public Interest The Happiness Stand
Daughters & Howard / Lexington +
Alex Bogusky / Boulder Non-Profit: Online Films & Video
Center for Science in the
Public Interest Share Honesty EPOCH / Tokyo +
Dentsu / Tokyo + dot by dot / Tokyo
Innovation: Innovation in Film Dimension Point / avex music creative
Namie Amuro "Anything" for Google Chrome
FCB / Toronto +
FCB / Chicago Non-Profit: Television (Any Length) – Single PFLAG Canada Nobody's Memories FCB / Toronto +
FCB / Chicago Non-Profit: Online Films & Video PFLAG Canada Nobody's Memories FCB / Toronto +
FCB / Chicago Craft: Direction PFLAG Canada Nobody's Memories FCB / Toronto +
FCB / Chicago Craft: Writing PFLAG Canada Nobody's Memories FCB / Toronto +
FCB / Chicago Craft: Cinematography PFLAG Canada Nobody's Memories
Forsman & Bodenfors / Gothenburg Consumer: Online Films & Video – Short Form – Single Coop The Organic Effect Forsman & Bodenfors / Gothenburg +
H&M Inhouse / Stockholm
Consumer: Online Films & Video –
Short Form – Single H&M Close The Loop Forsman & Bodenfors / Gothenburg +
H&M Inhouse / Stockholm
Corporate Social Responsibility:
Online Films & Video H&M Close The Loop Forsman & Bodenfors / Gothenburg +
H&M Inhouse / Stockholm Craft: Direction H&M Close The Loop Great Guns / London +
THIRD QUARTER
THE ONE SHOW SHORTLIST
FILM (CONT.)
Great Guns / London +
Saatchi & Saatchi / London Craft: Editing P&G Pooface Great Guns / London +
Saatchi & Saatchi / London Craft: Music / Sound P&G Pooface Havas Worldwide / Singapore +
The Sweet Shop / Bangkok Craft: Direction Tokio Marine Asia Yesterday/Today
J Walter Thompson Italy / Milan Craft: Cinematography Forevermark The Long Journey to Be The One J. Walter Thompson / London Consumer: Online Films & Video – Short Form – Single Listerine Feel Every Smile
Kremaworldwide / Seoul Consumer: Online Films & Video – Short Form – Single LG Electronics Men in Black; Colorful Sensation in Black McCann Central / Birmingham +
Plaza Films / Sydney
Consumer: Television – 20 Second & Under –
Campaign Hardys Wine Proud Sponsors Ogilvy & Mather / Singapore +
Hagarth & Ogilvy / Singapore Non-Profit: Online Films & Video TWC2 Mums and Maids Ogilvy & Mather / Singapore +
Hagarth & Ogilvy / Singapore Craft: Editing TWC2 Mums and Maids Ogilvy & Mather / Singapore +
Hurrah! Productions / Singapore
Consumer: Online Films & Video –
Event or Live Webcast – Single Unilever The Softest Ogilvy & Mather / Singapore +
Hurrah! Productions / Singapore
Consumer: Online Films & Video –
Short Form – Series / Episodes Unilever The Softest Reform School / Los Angeles +
Party NY / New York
Corporate Social Responsibility: T
elevision (Any Length) – Single MTV Networks White Squad
Solve / Minneapolis Consumer: Online Films & Video – Self-Promotion – Single Solve The Blank Video Project
the community / Buenos Aires Consumer: Online Films & Video – Short Form – Single Rolling Stone Magazine Steves the community / Buenos Aires Craft: Writing Rolling Stone Magazine Steves the community / Miami Consumer: Television – Over 60 Second – Single Corona Extra Dear Summer the community / Miami Consumer: Cinema Advertising – 90 Seconds & Under (Short Form) – Single Corona Extra Dear Summer
THIRD QUARTER
THE ONE SHOW SHORTLIST
FILM (CONT.)
Zulu Alpha Kilo / Toronto Consumer: Online Films & Video – Short Form – Single National Advertising Challenge Printer
Zulu Alpha Kilo / Toronto Consumer: Online Films & Video –
Self-Promotion – Single Zulu Alpha Kilo Say No To Spec
INTERACTIVE
BBDO Russia Group / Moscow Consumer: Advertising – Interactive Video INTOUCH insurance Mortal Timeline BBDO Russia Group / Moscow +
Proximity Russia / Moscow Consumer: Advertising – Banners 3M
The Banner That Makes You Like Banners
Butler, Shine, Stern & Partners / Sausalito Consumer: Websites –
Automotive Products & Services MINI Cooper K-9 Showroom Creative Labs (Universal Music Sweden) /
Stockholm +
Dareville / Stockholm
Consumer: Websites –
Social Networks / Community Tove Lo We are a Timebomb
EPOCH / Tokyo + AI Advertising / Tokyo
Consumer: Websites –
Footwear, Clothing & Accessories Adastria Co. Still, I - niko and ... EPOCH / Tokyo +
AI Advertising / Tokyo Consumer: Advertising – Interactive Video Adastria Co. Still, I - niko and ... EPOCH / Tokyo +
AI Advertising / Tokyo Craft: Website Design Adastria Co. Still, I - niko and ... EPOCH / Tokyo +
DENTSU / Tokyo + dot by dot / Tokyo + STORIES-LLC / Tokyo
Consumer: Advertising – Interactive Video Dimension Point / avex music creative Namie Amuro "Anything" for Google Chrome
EPOCH / Tokyo + DENTSU / Tokyo + dot by dot / Tokyo + STORIES-LLC / Tokyo
Craft: Website Design Dimension Point / avex music creative
Namie Amuro "Anything" for Google Chrome
THIRD QUARTER
THE ONE SHOW SHORTLIST
INTERACTIVE (CONT.)
FCB Brasil / São Paulo Consumer: Websites – Other Consumer Goods Hewlett-Packard Brasil Print for Help FCB Brasil / São Paulo Consumer: Websites – Social Networks / Community Hewlett-Packard Brasil Print for Help FCB Brasil / São Paulo Corporate Social Responsibility: Websites Hewlett-Packard Brasil Print for Help FCB Brasil / São Paulo Innovation: Websites Hewlett-Packard Brasil Print for Help FCB Brasil / São Paulo Non-Profit: Advertising Smiles Smiles Trip Book Forsman & Bodenfors / Gothenburg +
H&M Inhouse / Stockholm Corporate Social Responsibility: Advertising H&M Close The Loop Google Creative Lab / London Innovation: Websites Google Inside Abbey Road Hungry Boys / Moscow Non-Profit: Advertising Vos Seelight
Hungry Boys / Moscow Non-Profit: Advertising WWF Russia Tiger Challenge Hungry Boys / Moscow Innovation: Advertising WWF Russia Tiger Challenge Laughlin Constable / Milwaukee Non-Profit: Websites Northwestern Medicine #ImpactEveryday LDC / São Paulo Innovation: Websites nfscan nfscan
Leo Burnett / Hong Kong Consumer: Websites – Automotive Products & Services GoGo Van GoGo Free-niture National Film Board of Canada / Toronto +
Secret Location / Toronto + University of / Toronto
Innovation: Websites National Film Board of Canada HIGHRISE: Universe Within
Ogilvy & Mather / Singapore + Hurrah! Productions / Singapore
Consumer: Websites –
Cosmetics, Toiletries & Personal Care Unilever The Softest Ogilvy & Mather / Singapore +
Hogarth & Ogilvy / Singapore Corporate Social Responsibility: Advertising TWC2 Mums and Maids WSJ. Custom Studios / New York +
MEC / New York + Netflix / Los Gatos
THIRD QUARTER
THE ONE SHOW SHORTLIST
MOBILE
Baumann Ber Rivnay Saatchi & Saatchi /
Ramat Gan Non-Profit: Advertising on Mobile Devices World Health Organization The Day Shazam Went Deaf BBDO / New York Consumer: Applications & Sites – Branded Games Foot Locker Play My Tweet
Cheil / Hong Kong Consumer: Applications & Sites –
Social Networks / Community Save The Children 'Missing Child' Lock Screens Cheil / Hong Kong Corporate Social Responsibility: Applications & Sites Save The Children 'Missing Child' Lock Screens Cheil / Hong Kong Corporate Social Responsibility: Use of Technology Save The Children 'Missing Child' Lock Screens
Cheil / Hong Kong Consumer: Use of Technology – Location-Based Services or Proximity Marketing Save The Children 'Missing Child' Lock Screens FCB Brasil / São Paulo Consumer: Applications & Sites – Services / Utilities CNA Hello Pizza
FCB Brasil / São Paulo Consumer: Applications & Sites – Self-Promotion CNA Hello Pizza FCB Brasil / São Paulo Consumer: Applications & Sites – Media, Entertainment & Leisure Smiles Smiles Trip Book
FCB Brasil / São Paulo Consumer: Use of Technology – Location-Based Services or Proximity Marketing Smiles Smiles Trip Book FCB Brasil / São Paulo Innovation: Innovation in Mobile SMILES Smiles Trip Book Forsman & Bodenfors / Gothenburg +
Stopp / Stockholm Consumer: Applications & Sites – Services / Utilities If Insurance The Slow Down GPS Forsman & Bodenfors / Gothenburg +
Stopp / Stockholm Corporate Social Responsibility: Applications & Sites If Insurance The Slow Down GPS Forsman & Bodenfors / Gothenburg +
Stopp / Stockholm Corporate Social Responsibility: Use of Technology If Insurance The Slow Down GPS Google Creative Lab / London +
The Rumpus Room / London Non-Profit: Applications & Sites Google UN Happy Party Hungry Boys / Moscow Non-Profit: Applications & Sites VOS Seelight Hungry Boys / Moscow Innovation: Innovation in Mobile VOS Seelight Hungry Boys / Moscow Non-Profit: Use of Technology WWF Russia Tiger Challenge Hungry Boys / Moscow Innovation: Innovation in Mobile WWF Russia Tiger Challenge J. Walter Thompson / London Consumer: Applications & Sites – Consumer Goods Listerine Feel Every Smile
THIRD QUARTER
THE ONE SHOW SHORTLIST
MOBILE (CONT.)
J. Walter Thompson / London Innovation: Innovation in Mobile Listerine Feel Every Smile KBS+ / New York +
Armoury / New York Innovation: Innovation in Mobile BMW of North America BMW X1 What's Next LDC / São Paulo Non-Profit: Use of Technology nfscan nfscan
Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Consumer: Applications & Sites – E-Commerce Toy R Us Task for Toys
RADIO
AnyEver / Eschweiler Consumer: Advertising – Single AUDI AG Blacky BBDO Belgium / Brussels Consumer: Advertising – Campaign SBS Belgium Crime Night BBDO / New York Consumer: Advertising – Single PepsiCo Bluegrass BBDO / New York Craft: Music / Sound PepsiCo / Mountain Dew Bluegrass BBDO / New York Consumer: Advertising – Single PepsiCo / Mountain Dew R&B BBDO / New York +
Sticky Audio Labs / New York Consumer: Advertising – Single PepsiCo / Mountain Dew Kickstart The One That Got Away Bravo/Y&R / Miami Consumer: Advertising – Single Popclik Conference Room Bravo/Y&R / Miami Craft: Music / Sound Popclik Conference Room Fitzgerald & Co / Atlanta Consumer: Advertising – Campaign Quikrete Long Story Short Fitzgerald & Co / Atlanta +
Acoustech / Atlanta Consumer: Advertising – Campaign Quikrete Long Story Short INNOCEAN USA / Huntington Beach +
Lime Studios / Santa Monica Consumer: Streaming Audio Thousand Dollar Shave Society Really Long Contest Name INNOCEAN USA / Huntington Beach +
THIRD QUARTER
THE ONE SHOW SHORTLIST
RADIO (CONT.)
INNOCEAN USA / Huntington Beach +
Lime Studios / Santa Monica Craft: Music / Sound VocaliD Know My Voice Leo Burnett / Melbourne +
Gusto Music / Melbourne + The Promotions Factory / Sydney
Innovation: Innovation in Radio 7-Eleven Slurpee Sound Cups
M&C Saatchi / Geneva Non-Profit: Public Awareness – Single EPER Doctor
Marketforce / Perth Non-Profit: Public Awareness – Campaign Curtin University School of Pharmacy Marketforce / Perth Consumer: Advertising – Campaign iiNet Limited NBN Buffering Sancho BBDO / Bogotá Innovation: Innovation in Radio ADN Learning on the way The Works / Sydney +
Southern Cross Austereo / Sydney Non-Profit: Public Awareness – Single Sea Shepherd Ultimate Death Scene Walton Isaacson / Culver City Consumer: Streaming Audio Lexus Parents
SOCIAL MEDIA
BBDO / New York Consumer: Branded Social Campaign Foot Locker Play My Tweet BBDO / New York Innovation: Innovation in Social Media Lowe's Live Vines FCB Brasil / São Paulo Consumer: Branded Social Campaign Hewlett-Packard Brasil Print for Help FCB Brasil / São Paulo Innovation: Innovation in Social Media Hewlett-Packard Brasil Print for Help Hearts&Minds / Los Angeles +
Committee / Los Angeles Consumer: Branded Social Campaign Wix.com
Wix Super Bowl 49 Social Media Campaign
Ogilvy & Mather / Singapore +
THIRD QUARTER
THE ONE SHOW SHORTLIST
UX / UI
Cheil / Hong Kong Non-Profit: Mobile Save The Children 'Missing Child' Lock Screens EPOCH / Tokyo +
Dentsu / Tokyo + dot by bot / Tokyo + STORIES-LLC / Tokyo
Consumer: Web – User Experience Dimension Point / avex music creative
Namie Amuro "Anything" for Google Chrome
FCB Brasil / São Paulo Consumer: Cross-Channel – Utility CNA Hello Pizza FCB Brasil / São Paulo Consumer: Mobile – User Experience Smiles Smiles Trip Book FCB Brasil / São Paulo Innovation: Mobile Smiles Smiles Trip Book Forsman & Bodenfors / Gothenburg +
Stopp / Stockholm Consumer: Mobile – Utility IF Insurance The Slow Down GPS Google Creative Lab / London +
Stinkdigital / London Consumer: Web – User Experience Google Inside Abbey Road Google Creative Lab / London +
Stinkdigital / London Consumer: Mobile – User Experience Google Inside Abbey Road Google Creative Lab / London +
Stinkdigital / London Craft: Information Architecture Google Inside Abbey Road Google Creative Lab / London +
Stinkdigital / London Craft: Interface Design Google Inside Abbey Road LDC / São Paulo Non-Profit: Mobile nfscan nfscan
Leo Burnett / Hong Kong Consumer: Mobile – User Experience Procter & Gamble Rejoice Love Mode Ogilvy & Mather / Singapore +
Hagarth & Ogilvy / Singapore + Make Studio / Singapore
