PROGRAM
DIRECTORY
ssb.ca/execed
A complete listing of Queen’s
Executive Education Programs
2015 - 2016
Programs by Subject Area
Communication
Coaching for Challenging Conversations 16 Developing Your Leadership Presence 16 Negotiating and Consensus-Building 17
Finance/Governance
Business Accounting for Everyone 15 Finance for the Non-Financial Manager 9
Governance 10
General Management
Queen’s Executive Program 4
Certificate in Public Sector Leadership 5 Coaching for Challenging Conversations 16 Innovation and Design Thinking 16
Execution 9
Human Resources 10
Negotiating and Consensus-Building 17
Strategy 13
Information Management
IT Management 11
Strategic Analytics 18
Leadership
Queen’s Executive Program 4
Certificate in Public Sector Leadership 5 Developing Your Leadership Presence 16
Leadership 12
Managing People/Teams
Coaching for Challenging Conversations 16 Developing Your Leadership Presence 16
Human Resources 10 Leadership 12
Marketing
Marketing 17 Strategic Analytics 18 Strategy 13Negotiations
Coaching for Challenging Conversations 16 Negotiating and Consensus-Building 17
Operations
Execution 9
Performance Coaching
Mindfulness and Resilience 15
Coaching for Challenging Conversations 16
Executive Coaching 7
Human Resources 10
Public Sector/Public Policy
Certificate in Public Sector Leadership 5
Governance 10
Public Executive Management 12
Sales Management
Negotiating and Consensus-Building 17
Sales Management 18
Strategy
Execution 9
Strategic Analytics 18
Gain the knowledge and new skills
you need to meet the challenges of
today’s dynamic and competitive
business environment.
Free Monthly Webinars
Join Smith faculty as they explore a wide range of business topics in free monthly webinars. Each interactive session will provide you with the latest in business research, concepts and tools that you can apply immediately in the workplace. Sessions conclude with a live Q & A. Register for our next event.
Queen’s Executive Education at Smith School of Business is one of the world’s largest and most respected providers of management education. Over the past 30 years, more than 3,500 organizations from 60 different countries have sent managers and executives to our programs.
Smith School of Business is consistently ranked among the best in the world by the Financial Times and Bloomberg BusinessWeek and the best in Canada in the Environics Report on Executive Education.
Access to Smith School of Business Centres
and Services
In addition to our outstanding executive education programs, Smith School of Business is home to several Centres offering consulting and research support. Visit the website for more information.
ssb.ca/centres
An amazing program. You’ve created a raving fan in me. The whole experience was outstanding.
GARRETT HOLLMAN
Leadership Development Specialist WestJet
Queen’s Executive Education has been
providing exceptional experiences for 30
years. There are many features that make
our programs unique.
Personalized For You
We create a personalized experience for each participant. Your objectives are solicited prior to the start of the program and reviewed by the session leaders. Content is then customized to ensure everyone’s objectives are met. Optional lunch-time sessions and one-on-one meetings with session leaders are available to review concepts for which you require further discussion or clarification.
Practical and Relevant Content
We are committed to deepening your understanding of current issues and concepts. Participants apply these concepts and test their new-found skills and knowledge in an action learning environment.Multiple Teaching Methods
Queen’s Executive Education Programs leverage the power of multiple teaching tools including: class discussions and seminars; case studies; simulations; small group exercises; and one-on-one coaching.
Action Learning
Collaborative and experiential activities are integrated into our programming to ensure a strong connection to content. Experiential learning is a process by which people come together to help each other learn from experience. Defined activities encourage hands-on learning of chands-oncepts and techniques.
Outstanding Educators
At Smith School of Business, the faculty team is consistently recognized for both excellent teaching skills and significant experience with senior-level managers in many organizations.
Networking Opportunities
Queen’s Executive Education Programs include numerous formal and informal opportunities to network with fellow executives and managers, as well as faculty and senior administrators from Smith School of Business. Because Queen’s is Canada’s largest provider of executive education, participants benefit from being part of a diverse peer group that reflects the global nature of today’s business landscape.
World-Class Facilities
While our shorter programs are offered in multiple locations, including our Toronto facility in the heart of the financial district, the majority of our programs are held at the Donald Gordon Conference Centre near the Queen’s campus in Kingston. This world-class facility provides comfortable private guest rooms, great food and executive-level customer service.
Discounts Available
• Up to 40% for NGOs whose major source of financing comes from charitable donations • 20% for companies sending 10 or
more participants in a single year • 20% for Queen’s University
Kingston, ON
Residential programs are offered at the highly acclaimed Donald Gordon Conference Centre near the Queen’s campus in Kingston. 421 Union Street Kingston, ON Canada K7L 3N6 Tel: (888) 393-2338
World-Class
Facilities
Toronto, ON
Our Toronto facility, in the heart of Canada’s financial district, features state-of-the-art conference and meeting rooms, and an 80-seat tiered classroom.
3020-200 Front Street West Simcoe Place
Toronto, ON Canada M5V 3K2 Tel: (888) 393-2338
Queen’s Executive Program is our flagship program and one of the world’s most
popular general management programs. There are two options for completing
this intensive three-week program.
Queen’s Executive Program
I. Strategy
• Strategic planning processes and implementation:
Draft and implement a dynamic and effective strategic plan.
• Leading change: Drive positive change and
improve organizational performance.
• Strategic planning and risk management tools: Determine
the strategic platform that is right for your organization.
II. Management
• Finance: Use financial tools to ensure your
decisions are based on the right information.
• Project management and lean innovation:
Use leading-edge tactics to prioritize and accelerate projects while minimizing risk.
• Marketing: Maximize the profit impact
of your marketing efforts.
• Information management: Understand IT’s
capacity to transform business models, reduce costs, and drive meaningful business value.
• Human resources management: Attract,
engage, develop and retain the best talent.
III. Leadership
• Developing a leadership plan:
Enhance performance by applying the principles of transformational leadership and coaching.
• Creating a high-performance organization:
Achieve continuous improvement in work processes, teamwork, and management practices.
• Negotiating and consensus-building:
Negotiate effectively with customers, suppliers and internal stakeholders.
Participants may complete the program over three consecutive weeks. The three-week option is offered once in the spring and once in the fall.
TRADITIONAL FORMAT MODULAR FORMAT
OPTION ONE
This program is suitable for senior managers and executives of all functional areas. Participants must have managerial experience.
October 18 to November 6, 2015 April 17 to May 6, 2016
See page 16 for individual program dates
Kingston 2015 – $26,500 CDN (plus HST) 2016 – $28,900 CDN (plus HST) WHO ATTENDS DATES Option One Option Two LOCATION FEES
Fees for this program cover a private guest room with bath, a broad range of amenities, parking, world-class dining, learning materials and post-program support. Participants may fulfill the requirements for this certificate by completing the program as three stand-alone 5-day programs.
• Leadership (ssb.ca/leadership) • Strategy (ssb.ca/strategy)
plus one of:
• Execution (ssb.ca/execution)
• Finance for the Non-Financial Manager (ssb.ca/finance) • Public Executive Management (ssb.ca/pem)
OPTION TWO
Together, these programs provide a unique opportunity to explore and discuss the policy landscape, strategic planning, and your personal effectiveness and leadership style.
Public Executive Management
This 5-day program has been developed to address the key leader-manager competencies identified by the Treasury Board of Canada and provincial public service counterparts. The program provides a unique overview of frameworks and processes for applying strategic thinking and planning to the policy issues facing today’s public sector executives. As the pre-eminent executive development program for public-sector managers, it gives you a chance to meet with peers, share ideas, and reflect on the challenges facing the public service in today’s rapidly changing global environment. The program will enhance your knowledge and insight into the issues, and your strategic thinking skills, to help you meet these challenges.
The program is also an excellent forum for networking and professional development. No other program in Canada provides the same kind of exciting and intensive opportunity to interact with public-sector leaders from a wide variety of jurisdictions across Canada.
See page 12 for details.
Leadership
This 5-day program provides insights and one-on-one coaching that will change the way you think about leadership and the way you are perceived as a leader.
The program takes you through an intensive five days of self-discovery, one-on-one coaching, classroom discussions and team exercises. You will leave the program not only with a better understanding of yourself but also with a powerful personal development agenda.
Anchored by the 360° Feedback instrument, your executive coach will help you better understand how you are perceived by your colleagues and how program content relates to your personal situation.
See page 12 for details.
This stream is focused on meeting the leadership challenges of today’s public sector, including policy management, policy instruments, policy performance, public sector management, ethics and improving your personal leadership style.
Queen’s Executive Certificate in Public Sector Leadership is awarded to participants who complete the following two programs:
• Public Executive Management • Leadership
ssb.ca/cpsl
Queen’s Executive Certificate in
Public Sector Leadership
‘
Custom Programs for
Organizations
A Transformational Experience for Your Organization
Queen’s Executive Education Custom Programs are designed to meet the specific development needs of your organization, applying our expertise to your unique objectives. Our programs provide powerful tools for facilitating meaningful organizational change in important areas such as: improving strategy development and implementation processes, creating a high-performance culture, managing growth and innovation, and developing leadership capabilities.We provide world-renowned executive education.
You set the agenda. Here’s how it works.
In some cases, organizations engage us to address a specific and well-defined development need. In these cases, we work closely with the senior management team to develop an appropriate program. In other instances, we work with the organization to determine what their training and development needs are before developing a program customized to meet these needs. Either way, Smith faculty and staff ensure that the program is executed with the extraordinary degree of professionalism and attention to detail that clients have come to expect from Queen’s Executive Education.
Custom Program
Design Process
We asked Queen’s to develop a program for us that was focused on the emerging world of Big Data. They provided a well-organized and focused curriculum, with a good mix of practical and technical, presented in a logical and insightful manner that will undoubtedly result in effective learning and direct application on the job.
ACHILLE ETTORRE
Senior Director, Financial Planning & Analysis, Loblaw Companies
Initial Meeting & Pre-Assessment
Consultation Phase Development of Curriculum Outline & Budget
Customization & Final Curriculum Development Pre-Program Activity Post-Program Activity Program Evaluation Discussion of Next Steps Program Delivery
Queen’s Executive Coaching Service
From the world of sports, the concept of coaching moved to the executive suite as a means to help senior executives manage a constantly changing business environment and refine their leadership skills. Today, all over the world, people at all levels of the organization are using executive coaches to help them achieve their full potential. The process focuses on the participant’s goals, accelerates movement toward achieving the goals, reinforces learning and change, and increases self-empowerment.
Top athletes need good coaches. Increasingly, executives do too.
Achieve your full potential as a leader.
Executive coaching also offers
significant benefits to the participant’s
organization, including:
Achieving successful organizational change Building synergies within teams
Developing and retaining effective leaders
Individuals who participate in
executive coaching benefit in three
important ways:
They have a clearer vision of their development goals
They are significantly more successful in achieving their goals
They are more effective managers and leaders
To find out more, contact our office at (888) 393-2338
Queen’s Executive Coaching is a highly interactive process that is built on trust. Confidentiality is contracted up front and rigorously adhered to. By creating this trusting environment and following a coaching framework, our coaches lay the foundation for exploring opportunities and creating positive change. Every participant has the opportunity to interview a number of coaches and select the one with whom they feel most comfortable. The initial contract is for six months, with the option to extend.
Residential Programs in Kingston
Held at the Donald Gordon Conference Centre - ssb.ca/dgcc
Finance for the
Non-Financial Manager
Develop Your Financial Acumen
This 5-day program will demystify financial statements and a variety of finance and accounting tools, enhancing your ability to make better business decisions and to take on more P&L responsibility. This program will increase your confidence and comfort level with financial terminology and tools while providing “must-have” knowledge for anyone who aspires to senior management.
• Learn how to interpret key financial and accounting statements:
Decipher and understand the meaning of income statements, balance sheets, cash flow statements, and statements of retained earnings
• Understand the financial ramifications of your business decisions:
Use financial ratios to improve liquidity, profitability, capital structure and asset utilization. Understand cost systems and challenge inappropriate allocations
• Learn to use a variety of financial tools to make better business decisions and smarter business investments:
Assess working capital requirements and use tools such as breakeven analysis and sensitivity analysis to improve decision-making and reduce risk
• Capitalize on our optional tutorials, one-on-one coaching and elective session:
Apply your learning to your own organization Managers and executives in any functional area who want to strengthen their understanding of finance and accounting tools and how they are used to make better business decisions.
2015 – $8,900 CDN (plus HST) 2016 – $9,900 CDN (plus HST) October 4 to 9, 2015 March 6 to 11, 2016 DATES WHO ATTENDS FEES Kingston LOCATION
Execution
The Art of Effective and Efficient Execution
The task of executing strategies and major projects in today’s business environment is substantial. Studies conducted by McKinsey and the Harvard Business School have shown that the average firm achieves less than 65% of its strategic plan and 90% of these failures are due to a lack of execution. Why? The major reasons include ineffective leadership and under-developed organizational capabilities. Queen’s Execution program provides you with leadership insights and the ability to recognize and overcome executional barriers.
Kingston LOCATION November 15 to 20, 2015 June 5 to 10, 2016 DATES FEES 2015 – $8,900 CDN (plus HST) 2016 – $9,900 CDN (plus HST)
Managers and executives in all functional areas who are charged with executing elements of the company’s strategic plan.
WHO ATTENDS
• Ensuring an Execution-Oriented Strategy
Setting goals that stretch the organization while remaining focused and realistic
• Responsible Leadership
Communicating the goals of the organization, aligning priorities, and increasing organizational involvement
• Enhancing Organizational Capabilities and Focus
Ensuring that your execution capabilities are powerful and distinct
• Creating an Effective Execution Culture and Environment
Building commitment and engagement, and creating reward systems that are consistent, aligned and integrated
• The Balanced Score Card Simulation
Recognizing the importance of leading performance indicators, tying execution performance to strategic success and exploring making mid-course corrections
• Building an integrated HR strategy:
Successfully integrate the HR strategy into the overall business strategy
• Attracting, engaging, developing and retaining the best talent:
Develop leading-edge practices for employee selection, development and retention
• Designing an effective performance management system:
Design a performance management system that accelerates development and improves performance
• Managing the HR function:
Manage the HR function as a profit centre and create value for your organization Enroll at ssb.ca/hr
Human Resources
Create Value and Drive Performance Through Strategic HR Management
This 5-day program will help you better understand the critical role that HR must play in successful organizations. It provides valuable insights into managing the HR function as a profit centre, designing performance management systems that increase productivity and creating a high-performance culture.
Managers and executives who have responsibility for any or all aspects of the Human Resources function in their organization. Kingston $9,900 CDN (plus HST) April 10 to 15, 2016 DATES WHO ATTENDS LOCATION FEES
Residential Programs in Kingston - Held at the Donald Gordon Conference Centre - ssb.ca/dgcc
The skills and awareness I developed this week are so valuable. I now have the foundation for creating a much more effective and motivated team.
KELLY FURUYA
Human Resources Manager SECURE Energy Services Inc.
Governance
For Executives and Board Members in Government and Not-for-Profit Sectors
This 4-day program will provide you with concepts, frameworks and techniques that will enable your Board to be more effective and increase the value of your personal contribution.
• Governance and the role of the board:
Understand current expectations of boards and how the role of the board has evolved over time
• Board accountability for financial reporting and audit: Review key financial statements and
the role of the auditor and the audit committee
• Risk management and boards: Clarify the role
of the board of directors, key board committees and senior executives in risk management
• The board and strategic planning: Understand
how the Board can review and contribute to the organization’s strategic plan Enroll at ssb.ca/governance
November 9 to 12, 2015 May 16 to 19, 2016
Board members and senior executives of municipal, provincial and federal agencies, Not-for-Profits, Crown Corporations, government departments and oversight bodies.
2015 – $4,100 CDN (plus HST) 2016 – $4,900 CDN (plus HST) Kingston FEES DATES WHO ATTENDS LOCATION
Executive Certificate Options — Details on pages 4 and 5
Fees for all Residential Programs in
• Understand the impact of emerging technologies
Explore the implications and opportunities of cloud and mobile computing and learn how the internet and social media have redefined relationships with customers and suppliers
• Ensure that your IT strategy is integrated with the organization’s strategy and goals
Understand how disruptive technologies have transformed strategic options
• Learn how to reduce costs and improve information management
Discuss the cost saving opportunities presented through new technologies, data centre consolidation and shared services
• Understand how to create competitive advantage
Learn how data analytics can be applied across the organization to improve business performance
• Understand the value of legacy systems
Discover ways to build on legacy systems while prioritizing and planning for future IT investments Enroll at ssb.ca/it
IT Management
Create Competitive Advantage Through Information Technology
This 5-day program focuses on integrating the IT function across the organization and demonstrates how effective IT management can transform business models, reduce costs and create competitive advantage.
DATES WHO ATTENDS
FEES LOCATION
Managers and executives who are involved in IT decisions and investments.
$9,900 CDN (plus HST)
May 8 to 13, 2016
Residential Programs in Kingston - Held at the Donald Gordon Conference Centre - ssb.ca/dgcc
Public Executive Management
A unique learning opportunity for Canadian public-sector executives
This 5-day program has been developed to address the key leader-manager competencies identified by the Treasury Board of Canada and provincial public service counterparts. The program provides a unique overview of frameworks and processes for applying strategic thinking and planning to the policy issues facing today’s public sector executives.
No other program in Canada provides the same kind of exciting and intensive opportunity to interact with public-sector leaders from a wide variety of jurisdictions across Canada.
Kingston
LOCATION
January 24 to 29, 2016
DATES
FEES $8,900 CDN (plus HST)
Public sector executives at the federal, provincial and municipal levels who are looking for fresh perspectives on policy issues and public-sector strategy.
WHO ATTENDS
• The fundamentals of Strategic Thinking and Management Excellence: Develop an
understanding of the strategic planning and execution processes
• Public Sector Policy, Ethics, and Accountability:
Manage your portfolio ethically and create a culture of accountability
• Strategic Issues: Review many aspects of the
current political landscape and their ramifications for regional, national and international public sector strategies
• The Impact of Shifting Demographics: Examine
the issue of shifting demographics and how they affect your strategic plans
• Management of Risk: Learn how to create
strategies that maximize impact and minimize risk
• Media and Government: Understand the power
of the media and learn how to manage the message Enroll at ssb.ca/pem
This 5-day program may be taken as part of the requirements for completing Option 2 of Queen’s Executive Program.
• Understand your leadership capabilities:
Achieve a better understanding of your
leadership capabilities through a series of personal assessments, including 360° Feedback instrument
• Analyze and reflect on your leadership style:
Experienced coaches will provide personalized, one-on-one feedback and insights into your personal effectiveness as a leader
• Develop a personal leadership plan:
Working with your Leadership Coach, you will develop an action plan of personal and professional renewal
• Enhance your leadership skills:
Practice skills in coaching for high-performance, communicating more authentically, bringing out the best in others and giving or receiving feedback Enroll at ssb.ca/leadership
This 5-day program is a core requirement for completing Option 2 of Queen’s Executive Program.
Leadership
Realize Your Leadership Potential
This intensive 5-day program will change the way you think about leadership and provide insights and coaching that will enable you to grow as a leader.
Managers and executives in any functional area of their organization who want to strengthen their leadership skills.
Kingston 2015 – $8,900 CDN (plus HST) 2016 – $9,900 CDN (plus HST) November 29 to December 4, 2015 February 21 to 26, 2016 June 12 to 17, 2016 DATES WHO ATTENDS LOCATION FEES
Fees for all Residential Programs in Kingston cover a private guest room with bath, a broad range of amenities, parking, world-class dining, learning materials and post-program support.
Executive Certificate Options — Details on pages 4 and 5
Strategy
Creating and Implementing Winning Strategies
This 5-day program provides a structured and disciplined approach to strategic planning and effective techniques for successful implementation and integration across the organization.
FEES
November 8 to 13, 2015 February 28 to March 4, 2016 May 29 to June 3, 2016
Managers and executives who are involved in their organizations’ strategic planning process.
2015 – $8,900 CDN (plus HST) 2016 – $9,900 CDN (plus HST) DATES WHO ATTENDS LOCATION Kingston
• Creating an effective strategic planning process: Develop a structured and disciplined
approach to strategic planning
• Strategic planning and risk management tools:
Identify make-or-break issues and opportunities, understand the levers of profit, analyze the competitive landscape, and capitalize on synergies
• Leading organizational change: Build a
flexible organization capable of rapid and successful change
• Implementing the strategic plan: Use proven
techniques for successfully implementing the strategic plan and maintaining momentum Enroll at ssb.ca/strategy
This 5-day program is a core requirement for completing Option 2 of Queen’s Executive Program.
This program will enable you to:
• Become more mindful and aware of the choices you have under pressure and then take appropriate action • Carry more energy through your week
by reducing the energy you waste and improving your ability to recover
• Choose the perspective and mental ‘game film’ that support your ability to be at your best • Appropriately focus your priorities to reduce ‘noise’ • Pay attention to the right things under
pressure and reduce missed information that can lead to ‘choking’
Enroll at ssb.ca/resilience
Any manager or leader looking to improve their mental fitness and performance in times of high pressure and stress.
WHO ATTENDS February 18 to 19, 2016 – Toronto DATES $2,900 CDN (plus HST) FEES
Mindfulness and Resilience
This 2-day program will teach you the skills you need to successfully lead under pressure.
Business Accounting for Everyone
In this 1-day learning simulation, participants form the management team of A&O Inc. – an established company facing tough challenges. Teams learn how to complete the financial statements, monitor cash flow, make resource utilization improvements, and evaluate results in the balance sheet and income statement. Participants explore the cause-and-effect relationships that govern a company’s financial statements – and develop a financial appreciation and an intrinsic business sense that will govern their future decisions in their every-day work.
This program will enable you to:
• Read and interpret financial statements • Identify critical elements affecting
profitability, cash flow and growth
• Analyze financial ratios and key performance indicators • Determine the ROI of investments and initiatives • Make decisions and establish priorities
according to financial value
• Discuss financial issues and requirements with your colleagues, management, consultants and professionals Enroll at ssb.ca/accounting FEES October 20, 2015 - Calgary November 17, 2015 - Toronto $975 CDN (plus HST) DATES
Non-financial professionals, managers and leaders who are looking to develop or enhance their financial competence.
WHO ATTENDS
Non-Residential Programs
Toronto – Calgary
NON-RESIDENTIAL LOCATIONS
For your convenience, our non-residential programs are held in Toronto and Calgary.
Anyone involved in generating new ideas, products and/or processes.
October 27, 2015 – Toronto (1 Day)
April 21 to 22, 2016 – Toronto (2 Days)
DATES WHO ATTENDS
This program will enable you to:
• Translate ideas into execution and action • Lead effective brainstorming sessions • Empathize to discover new customer needs • Develop rapid prototypes to evaluate
and communicate proposals Enroll at ssb.ca/design
2015(1 Day) – $975 CDN (plus HST) 2016 (2 Days) – $2,900 CDN (plus HST)
FEES
Innovation and Design Thinking
In this program, participants will discover new ways to move their organization forward through business model innovation and design thinking – a human-centred, rapid prototyping approach that helps tap in to creative potential.
In this program, you will learn to:
• Develop an authentic executive presence • Deliver succinct, clear and articulate messages • Inspire, motivate and lead more effectively Enroll at ssb.ca/presence
This 2-day program teaches senior managers and executives to communicate more effectively, develop their executive presence, and forge higher quality relationships. The program, offered in partnership with The Ariel Group, employs theatre-based, experiential techniques combined with practice and personal coaching.
Developing Your
Leadership Presence
$2,900 CDN (plus HST) October 21 to 22, 2015 – Calgary February 17 to 18, 2016 – Toronto June 21 to 22, 2016 – Toronto DATES FEESSenior managers and executives who rely on relationships for success, and must motivate and connect with a diverse group of people.
WHO ATTENDS
Coaching for Challenging
Conversations
This 2-day program provides a road map and skills for effectively handling challenging conversations, and the ability to access those skills when the pressure is on. No matter how effective you are as a coach and manager, you will face situations that require tough conversations. This program is offered in partnership with Performance Coaching Inc.
This program will enable you to:
• Tackle Challenging Conversations - Develop the confidence to eliminate conflict, rather than delaying or avoiding challenging conversations • Grow and Excel - Challenging conversations
are necessary for the growth of committed and hard-working people
• Keep your emotions under control - Implement challenging conversations and listen objectively to others
• Acquire self awareness - Self-management skills are necessary to stay cool, calm and focused throughout the conversation Enroll at ssb.ca/ccc 2015 – $1,950 CDN (plus HST) 2016 – $2,900 CDN (plus HST) November 18 to 19, 2015 – Toronto April 19 to 20, 2016 – Toronto DATES FEES
People who work in teams and managers and leaders who want to improve their coaching ability.
WHO ATTENDS
Marketing
This intensive program covers the essencials of marketing. It will enhance your ability to build powerful marketing plans that create real value for your customers and drive sustained profitable growth.
• Aligning marketing with the business strategy:
Choose a strategic platform that aligns with the business strategy, articulate your value proposition, target the right customers, and differentiate yourself from the competition
• Effective marketing tools and techniques:
Understand highly effective marketing tools and techniques from the traditional to leading-edge web-based initiatives
The marketing plan – putting it all together: Develop, write and implement a fully-integrated marketing plan and gain buy-in across the organization
Enroll at ssb.ca/marketing
November 24 to 26, 2015 - Toronto(3 Days)
May 11 to 12, 2016 - Toronto(2 Days)
DATES
2015(3 Days) – $3,500 CDN (plus HST) 2016 (2 Days)– $2,900 CDN (plus HST)
FEES
Managers interested in learning more about the marketing function.
WHO ATTENDS
Negotiating and
Consensus-Building
This 2-day program provides a variety of practical strategies to become a successful negotiator in any context. From negotiating with customers, strategic partners and suppliers to building internal consensus around a vision or strategy, negotiating skills are a required core competency for any successful executive.
This program will enable you to:
• Change confrontation into problem-solving and discuss creative options that maximize the interests of all parties • Build collaborative relationships and
management systems
• Develop the ability to recognize and deal with different styles of thinking, decision-making, conflict management, and emotional behaviour Enroll at ssb.ca/negotiating
$1,950 CDN (plus HST)
October 28 to 29, 2015 – Toronto
DATES FEES
Anyone who is involved in negotiating and consensus-building.
WHO ATTENDS
In the program, you will learn to:
• Identify the right opportunities for analytical decision-making
• Ensure that you are collecting the right data to guide decision-making
• Extract critical information from complex data sources
• Create an organizational culture that embraces analytics and fact-based decision-making Enroll at ssb.ca/analytics
Strategic Analytics
This 2-day program will show you how to gain competitive advantage by deploying analytics in new and powerful ways. You will enhance your ability to oversee evolving challenges and make measured responses. The program is designed for decision-makers and analysts from a variety of backgrounds including: marketing and sales managers; senior operations, transportation, and logistics managers; accounting and financial services managers and analysts; web analytics specialists; and senior IT managers. DATES FEES October 14 to 15, 2015 – Toronto February 24 to 25, 2016 – Toronto 2015 – $1,950 CDN (plus HST) 2016 – $2,900 CDN (plus HST)
Managers and executives who are involved in their organizations’ strategic planning process.
WHO ATTENDS
Non-Residential Programs
• Building an effective sales strategy:
Successfully integrate the sales strategy into the overall business strategy
• Creating value for your customer:
Differentiate yourself from the competition by creating long-term value for your customers
• Leading a high-performance sales team:
Use proven coaching and performance management techniques to create a motivated and effective sales organization Enroll at ssb.ca/sales
Sales managers and executives at all levels of the organization.
October 6 to 8, 2015 – Toronto(3 Days)
April 6 to 7, 2016 - Toronto(2 Days)
DATES WHO ATTENDS 2015(3 Days) – $3,500 CDN (plus HST) 2016 (2 Days)– $2,900 CDN (plus HST) FEES
Sales Management
This program is an immersion in cutting-edge sales management concepts, tools and methods. It will enhance your ability to create and lead a high-performance sales organization.
ssb.ca/insight
Leading-edge research
and ideas have made
Smith School of Business
one of Canada’s leading
business schools.
Smith Business Insight provides a platform to
better share these insights with the world. The
site is frequently updated with useful articles,
thought-provoking white papers, and a library
of live and archived webinars.
Program Dates
2015
2016
OCT NOV DEC JAN FEB MAR APR MAY JUN
Queen's Executive Program 18-6 17-6
Execution 15-20 5-10
Finance for the Non-Financial Manager 4-9 6-11
Governance 9-12
Human Resources 10-15
IT Management 8-13
Leadership 29-4 21-26 12-17
Public Executive Management
Strategy 8-13 28-4 29-3
Mindfulness and Resilience 19
Business Accounting for Everyone 20 17
Coaching for Challenging Conversations 18-19 19-20
Innovation and Design Thinking 27
Developing Your Leadership Presence 21-22 17-18 21-22
Marketing 24-26
Negotiating and Consensus-Building 28-29
Sales Management 6-8
Strategic Analytics 14-15 24-25
TORONTO CALGARY
Non-Residential Programs
Program Dates
2015
2016
OCT NOV DEC JAN FEB MAR APR MAY JUN
Queen's Executive Program 18-6 17-6
Execution 15-20 5-10
Finance for the Non-Financial Manager 4-9 6-11
Governance 9-12
Human Resources 10-15
IT Management 8-13
Leadership 29-4 21-26 12-17
Public Executive Management
Strategy 8-13 28-4 29-3
Building Resilience 19
Business Accounting for Everyone 20 17
Coaching for Challenging Conversations 18-19 19-20
Design Thinking 27
Developing Your Leadership Presence 21-22 17-18 21-22
Marketing 24-26
Negotiating and Consensus-Building 28-29
Sales Management 6-8
Strategic Analytics 14-15 24-25
3-WEEK PROGRAM 4+5-DAY PROGRAMS
In business, no one gives a
recommendation lightly.
In Canada, no other executive education centre receives more recommendations than Smith. We invite you to contact any past participant of our programs to find out why more senior managers maintain that “Queen’s Executive Education is the place to go.” Please call our office for contact information. If you prefer, we can customize your contact list to include executives from a specific region, industry, or program.
Queen’s Executive Education
The Stephen J.R. Smith School of Business
Goodes Hall, Queen’s University Kingston, Ontario Canada K7L 3N6 Toll-free: 1.888.393.2338 Tel: 613.533.2371 Toll-free fax: 1.888.498.1755 [email protected] ssb.ca/execed