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Virtual Video Value Chain 2014-2017: Ecosystems Operations and Analytics
Date: June 4, 2014 Price: US$ 3,695.00
ID: V8CE6626154EN
Seaside, Calif. The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.
The U.S. component to the value chain grew at a CAGR of 42.2% (2006 – 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by AccuStream Research. This 700+ page edition, Virtual Video Value Chain 2014 – 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model
implementations.
Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model
constructs, publisher payout percentages, core competencies, revenue (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives. Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.
This report’s wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.
AccuStream Research produces due diligence caliber research bridging virtual video views, music listening and monetization, subscription and download media storefronts, video workflow and ecosystem
technologies, in-stream and digital video advertising, video ad tech platforms, mobile ad tech platforms, CDN, virtual video platforms, alongside customized client research.
Table of Content
EXECUTIVE SUMMARY
GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 – 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE
Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014
U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support
The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014
SECTION ONE
GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 – 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE
Ecosystem-wide double-digit growth projected through 2017 GLOBAL VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014
GLOBAL VIRTUAL VIDEO VALUE CHAIN: REVENUE SHARE BY ECOSYSTEM SECTOR 2006 - 2017 U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support
U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014 The global virtual video value chain ecosystem of technologies and solutions produced a combined market valued at $12.6 billion in 2013
GLOBAL VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, PLATFORMS, AD NETWORKS, TECH AND PROGRAMMATIC SYSTEMS
U.S. vendors with global reach generate $8.8 billion in 2013 total revenue
U.S. / NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, DESKTOP/MOBILE AD NETWORKS/TECH/MEDIA PLATFORMS
CDN segment delivers 31.9% of total ecosystem revenue in 2013
VIRTUAL VIDEO VALUE CHAIN REVENUE SHARE 2006 - 2013: CDN, AD TECH SYSTEMS AND PLATFORMS
Mobile ad tech systems led the ecosystem in CAGR (2009 – 2013)
VIDEO ADVERTISING NETWORK, TRAFFICKING AND PROGRAMMATIC REVENUE 2006 - 2013 VIRTUAL VIDEO PLATFORMS/SOLUTIONS REVENUE: 2006 - 2013
CDN MARKET VALUE 2006 - 2013 (RETAIL ACCOUNTS ONLY) MOBILE AD CLEARING ECOSYSTEM NET REVENUE: 2009 - 2013
SECTION TWO
CDN SECTOR AND OPERATIONS ANALYTICS CDN Terminology Definitions:
CDNs 2014 – 2017: PITCHING NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE ENTERTAINMENT MEDIA REVENUE SHARE OF CDN MARKET: 2006 - 2013
CDN business operations, market dynamics, technology and account acquisition trends 2014 - 2017 Account Acquisition, new entrants and competitive forces
Retail and transit bandwidth pricing indicators: 2014 - 2015 Video formats and adoption trends
International markets, competition and account wins
The macro market: CDN accounts under contract swell by 141.4% in 2013/2014 YTD CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013
CDN ACCOUNTS: ANNUAL ANALYSIS: 2005 - 2013/2014
MRR analyzed by individual CDN: Average MRR increased 8.8% in 2013 to $6,719, continuing on that upward track in 2014
CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013 Akamai continues to lead the market in revenue share
CDN REVENUE AND MARKET SHARE: 2010 - 2013 CAP Ex investment rose by 21% in 2013
CDN CAP EX INVESTMENT: 2007 - 2013
CDNs continue to deliver Cap Ex investment efficiency balanced against account additions CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014 The CDN sector grew by 17.9% in 2013; Double-digit growth forecast through 2017 CDN MARKET REVENUE ANALYSIS: 2003 - 2017
Media and Entertainment (audio/video—excluding games) contract value increased by 5.4% in 2013 TOTAL MEDIA AND ENTERTAINMENT CDN CONTRACT VALUE: 2006 - 2013
MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2013
31.5% of commercial market value in media and entertainment is baked into CDN contracts CDN BANDWIDTH SERVICES CATEGORY SHARE: 2013
Entertainment and Media commercial market value (analyzed against a volume—gigabytes transferred model) at $3.35 billion in 2013 as bandwidth prices stabilize
COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2013 COMMERCIAL MARKET VALUE COMPARISON: 2012 - 2013
Domestic CDNs are forecast to reach $3.36 billion in 2014 revenue CDN MARKET REVENUE ANALYSIS: 2003 - 2017
CDN market expansion 2014 - 2017: the strongest account growth is taking place at lower MRR bands of the market in 2013/2014
CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2013
International CDNs estimated at $1.4 billion in 2013 contract billing; 2014 forecast at $1.76 billion CDN GLOBAL MARKET VALUE COMPARISON: 2006 - 2013
GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs)
GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 2006 - 2013 Retail bandwidth pricing stabilized in 2013/2014
GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014 ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014 Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014
Retail and transit pricing declines do not necessarily move in tandem
ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2013/2014
CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part One)
CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part Two)
EXECUTIVE FORUM: SECTOR Q & A’s AKAMAI CDNETWORKS CHINACACHE HIGHWINDS LEVEL 3 LIMELIGHT NETWORKS MAXCDN MIRROR IMAGE RRSAT TATA COMMUNICATIONS VERIZON EDGECAST YOTTAA SECTION THREE
VIRTUAL VIDEO SOFTWARE, PLAYERS, NAVIGATION, DISCOVERY, WORKFLOW / PROCESSING SOLUTIONS AND PLATFORM ANALYTICS 2014
TERMS AND DEFINITIONS
SECTOR OVERVIEW: VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, CMS, ENGAGEMENT, RECOMMENDATION TOOLS AND TECHNOLOGY SUITES
Setting the sector’s table stakes: Balancing R & D investment against realized versus perceived customer demand
Virtual video sector continues to consolidate, reorganize, hire additional staff, attract venture capital supporting new and existing entrants, as well as generating M & A
Consumer-facing virtual video platform solutions and IPTV vendors Enterprise-facing virtual video solutions
Encoding/Transcoding/Processing and CRM
Discovery, social engagement, search, navigation, recommendation tools and technology suites VIRTUAL VIDEO PRODUCTS AND SERVICES REACH $1.53 BILLION IN 2013 REVENUE; TOTAL SALES FORECAST TO INCREASE 30.2% IN 2014
VIRTUAL VIDEO PLATFORMS, ENCODING, WORKFLOW AND DISCOVERY SERVICES: REVENUE ANALYSIS 2007 - 2016
VIRTUAL VIDEO PLATFORMS, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: CORE COMPETENCIES AND BUSINESS MODELS
VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: ANNUAL REVENUE ANALYTICS 2007 - 2016
The sector is forecast to achieve a 24.9% CAGR through 2016 CAGR ANALYSIS BY SEGMENT: 2007 - 2016
VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, ENGAGEMENT, RECOMMENDATION TOOLS AND WORKFLOW TECHNOLOGIES: TOTAL SECTOR REVENUE ANALYSIS: 2007 - 2016 Discovery and video platforms segments combine for 49.3% of total sector revenue in 2013
VIRTUAL VIDEO PLATFORMS, PLAYERS, TOOLS AND TECHNOLOGIES ANNUAL SECTOR SHARE BY PRODUCT SEGMENT: 2007 - 2016
EXECUTIVE FORUM: SECTOR Q & A’s 1MAINSTREAM BRIGHTCOVE DACAST DIGITALSMITHS ENCODING.COM eyeIO HAIVISION INVODO JWPLAYER KALTURA NEULION OCTOSHAPE OOYALA PIKSEL QUMU RAMP SNAPPYTV SORENSON MEDIA TABOOLA thePLATFORM THINKANALYTICS USTREAM VANTRIX VBRICK
WOWZA MEDIA SYSTEMS
SECTION FOUR
DESKTOP / MULTI-SCREEN VIRTUAL VIDEO ADVERTISING NETWORKS, TECHNOLOGIES AND PROGRAMMATIC SYSTEMS 2014 - 2016
BROADCAST AND CABLE TV VIDEO INVENTORY TO VIDEO PLAYS: 2010 - 2013 EFFICIENCY AND CONFIDENCE: THE MARKET IS OPTIMIZING AGAINST AUDIENCE DEMOGRAPHICS, SCREEN DEVICE AND IMPRESSION TRANSPARENCY
Inventory management, trafficking and media clearing ecosystem fundamentals 2014 - 2016 Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory, combined with data-enhanced audience/impression analytics brand advertisers want Rise of the machines: Programmatic systems touch 27% of virtual video spend in 2013, going higher in 2014 - 2016 as publishers respond to multi-platform buyers
Video ad serving/Impression outcomes/Dynamic creative/Campaign management
IP-based authenticated sign-in is here, though currently a makeshift reality: Usage, present and future video spend indicators
Video CPMs: The Yin and Yang of big data, the cross-platform inventory surge, greater audience and impression transparency
Business operations and topline revenue recognition; Calculation of unduplicated video ad spend and post publisher payout “net” revenue
Video ad networks, tech/trafficking platforms, auctions, exchanges and RTBs enable $7.2 billion in 2013 video spend
SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016
Video Inventory/Spend Conclusion: Workflow, management, trafficking, clearing, audience and impression systems plus data analytics are in fact creating greater market efficiencies
A Thriving Ecosystem: Market entrants, positions, technologies and areas of solutions specialization 2014 VIDEO ADVERTISING NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, BIDDING MANAGEMENT, SSPs AND DSPs: 2014
VIDEO ADVERTISING NETWORKS/PLATFORMS: 2014 VIDEO AD TRAFFICKING PLATFORMS: 2014
VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: 2014 THE VIDEO ADVERTISING ECOSYSTEM 2014: MARKET POSITIONS AND BUSINESS MODELS VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, PLATFORMS, AUCTIONS, EXCHANGES, RTBs: DOMESTIC/INTERNATIONAL REACH, DESKTOP/MOBILE/TABLET/OTT BREAKOUT 2013 - 2014 Networks, Platforms and Bid Management Systems: Virtual video inventory analytics 2008 – 2013
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: ACCESS TO INVENTORY 2008 - 2013/2014
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING ANALYSIS 2008 - 2013
Aggregated virtual video media spend: Relentless pursuit of transparency/efficiency leads to supply/demand equilibrium
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: AGGREGATED MEDIA SPEND 2008 - 2013
Virtual video spend growth by technology segment (networks, exchanges and trafficking platforms): Five-year CAGRs reveal high double-digit rates
Video ad trafficking platforms deliver 55.9% of sector spend in 2013
VIDEO AD SPEND SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENTS: 2008 - 2013 Video ad network inventory rose by 74.8% in 2013, spend by 57.9%
VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH
Five year analysis of video ad network eCPMs reflect inventory availability, formats supported (and monetized) plus device proliferation
VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013
VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
Video ad trafficking platforms projected to deliver $6.8 billion in video spend by 2016
SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016
SUMMARY IN-BANNER VIDEO SPEND AND eCPM ANALYSIS: 2013 SUMMARY IN-STREAM VIDEO SPEND AND eCPM ANALYSIS: 2013
VIDEO AD TRAFFICKING PLATFORMS: INVENTORY AND SPEND GROWTH
VIDEO AD TRAFFICKING PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
VIDEO AD TRAFFICKING/PLATFORMS/ANALYTICS/SERVICES: MEDIA SPEND 2008 - 2013 Auction and exchange video inventory surpasses 436 billion in 2013
VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: UNDUPICATED INVENTORY, SPEND AND eCPM BY TRANSACTION SOLUTION 2008 - 2013 VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: MEDIA SPEND VALUE BY SOLUTION 2008 - 2013
VIRTUAL VIDEO ADVERTISING: BUISINESS MODELS, INVENTORY BILLING/PRICING MODELS AND BUSINESS OPERATIONS
VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014
Virtual video advertising ecosystem: Net revenue by segment (post publisher payouts, and including all platform related fees) reveals programmatic strength in 2013
VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
Net revenue/platform analysis including AOL-Adap.tv
VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
Net revenue analysis including AOL-Adap.tv and Google
VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
EXECUTIVE FORUM: SECTOR Q & A’s ADOBE PRIMETIME ADRISE BLACKARROW BLINKX BRIGHTROLL COLLECTIVE DYNAMIX FREEWHEEL JUN GROUP JWPLAYER KITARA MEDIA LIVERAIL MADISON LOGIC MARTINI DG/MediaMind MIXPO
NDN (News Distribution Network) POINTROLL ROCKET FUEL SET MEDIA SPOTXCHANGE SUNDAYSKY TREMOR VIDEO VIDEOLOGY VINDICO VISIBLE MEASURES
YUME INC.
SECTION FIVE
GLOBAL MOBILE ADVERTISING TECHNOLOGY AND PLATFORM ECOSYSTEM INVENTORY AND OPERATIONS ANALYTICS: 2014
MOBILE ADVERTISING TECH PLATFORMS AND INVENTORY: TERMS AND DEFINITIONS GLOBAL MOBILE AUDIENCE, AD SPEND AND COMPANY POSITIONING FUNDAMENTALS Mobile advertising and consumer behavior
Ad network market positioning CAGR ANALYSIS: 2009 - 2016 Exchanges and auctions
SSPs (aggregated publisher inventory sources) DSPs (aggregated sources of inventory demand) RTBs/Programmatic trading
MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013 Sources of inventory/impression requests
eCPM MARKET VALUE BY GEOGRAPHY: 2013
FILLED MOBILE IMPRESSIONS BY GEOGRAPHY: 2013 Sources of demand
Ad serving platforms
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND
Mobile ad formats
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: IMPRESSION BILLING MODELS AND FORMATS 2013
In-app inventory and media spend dynamics Mobile web inventory and media spend dynamics
Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics Mobile audience and campaign data analytics: Location
Ad networks, platforms, auctions, exchanges, ad serving business operations MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016 Pricing and eCPMs
MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND R & D investment
Headcount/hiring/staff
GLOBAL MOBILE AD NETWORK SPEND ESTIMATED AT $5.3 BILLION IN 2013
MOBILE AD NETWORK FILLED INVENTORY AND MEDIA SPEND ANALYSIS: 2010 - 2013 GLOBAL MOBILE AD NETWORK MEDIA SPEND ON PACE TO CLIMB 52% IN 2014 MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES COMPARISIONS: 2009 -2016 CAGR COMPARISON: MOBILE AD NETWORKS VS. PUBLISHER DIRECT SALES 2009 - 2016 eCPMs AVERAGE $1.14 IN 2013 ACROSS ALL FORMATS, PUBLISHER INVENTORY, PLATFORMS, SALES CHANNELS AND BIDDED ENVIRONMENTS
eCPM ANALYSIS BY YEAR: MOBILE AD CLEARING ECOSYSTEM: 2009 - 2013
FOUR TRILLION INVENTORY REQUESTS FILLED IN 2013, WITH AN AVERAGE eCPM of $1.33 MOBILE AD NETWORK INVENTORY, FILL RATES AND MEDIA SPEND: 2009 - 2013
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2009
FILLED MOBILE EXCHANGE INVENTORY AVERAGES $0.64 eCPMs IN 2013
MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013 THE IMPACT OF INVENTORY DATA: AUDIENCE PROFILES, PREDICTIVE AND REAL-TIME IMPRESSION ANALYTICS BOOST AD NETWORK eCPMs IN 2013
GLOBAL MOBILE AD CLEARING eCPM ANLAYSIS BY MARKET POSITION: 2011 - 2013
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
GLOBAL MOBILE AD NETWORK MEDIA SPEND AT $1.8 BILLION IN 2011
MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011 MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
GLOBAL MOBILE AD NETWORKS CLEAR $2.7 BILLION IN 2012
MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012 MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES RESULT IN A $7.5 BILLION GLOBAL MARKET IN 2013
MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013 NETWORKS AND PROGRAMMATIC TECH PLATFORMS CLEAR $493 MILLION IN 2013 U.S. MOBILE VIDEO SPEND
MOBILE/TABLET (NON-DESKTOP) VIDEO ADVERTISING NETWORKS AND AD CLEARING PLATFORMS: FILLED, BILLED INVENTORY AND MEDIA SPEND ANALYTICS: 2009 - 2013 YOUTUBE MOBILE VIDEO VIEWS, IN-STREAM ADVERTISING BY CONTENT CHANNEL: 2013 THE MOBILE MEDIA AD CLEARING AND SERVING BUSINESS: THE ECONOMICS OF MAKING MONEY
MOBILE AD NETWORKS, AUCTIONS, EXCHANGES, RTBs, SSPs, DSPs, AD SERVING PLATFORMS AND DATA GENERATORS: MARKET POSITIONING AND OPERATIONAL ANALYTICS
Mobile Advertising 101: Getting paid and creating a sustainable market position is a function of reach, technology, technology innovation, audience and impression data that delivers greater inventory
transparency and augments eCPMs, a track record of clearing media and relevant 3rd party partnerships GLOBAL MOBILE MEDIA SPEND: 2009 - 2016
MOBILE AD NETWORKS AND CLEARING SOLUTIONS CONTINUE TO EVOLVE CORE COMPETENCIES AND BUSINESS MODELS
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: MARKET POSITION ANALYSIS: 2013/2014
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs MOBILE EXCHANGES, AUCTIONS, RTBs, AD SERVING AND DATA ANALYTICS 2013/2014 AD NETWORK, AD SERVING/TECHNOLOGY PLATFORM, DSP, AUDIENCE TARGETING REACH EXPANDS GLOBALLY
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: REACH 2009 - 2013
MOBILE AD NETWORKS, TECH PLATFORMS, AD SERVERS, AUCTIONS, EXCHANGES AND RTBs: INVENTORY AVAILABILITY, TRAFFICKING, REQUESTS: 2009 - 2013
GLOBAL MOBILE FILL RATES IMPROVE IN 2013: MARKETERS RESPOND TO MORE
SOPHISTICATED FORMAT, PUBLISHER, OS, GEOGRAPHY, BILLING MODEL AND AUDIENCE PROFILING DATA
MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES 2011 - 2013
INVENTORY CONVERSION: TURNING TECHNOLOGY AND MEDIA OPERATIONS INTO TOPLINE REVENUE
MOBILE AD NETWORKS, SERVING PLATFORMS, DATA PROVIDERS, EXCHANGES, RTBs AND MARKETING PLATFORMS HAVE DIVERSE BUSINESS MODELS
MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS AND EXCHANGES: REVENUE SHARE MODELS/MARGIN/PARTICIPATION ANALYSIS: 2013/2014
MOBILE AD CLEARING, TRAFFICKING, DATA, EXCHANGE, RTB, DSP MARKET WORTH $2.2 BILLION IN 2013 NET REVENUE
GLOBAL MOBILE MEDIA SPEND AND AD ECOSYSTEM SOLUTION MARGINAL PERFORMANCE ANALYSIS: 2009 - 2016
MOBILE ECOSYSTEM NET REVENUE: 2009 - 2016
MOBILE EXCHANGES, AD NETWORKS WITH EXCHANGE CAPABILITIES EXHIBIT TRIPLE-DIGIT REVENUE GROWTH
CAGR ANALYSIS: 2009 - 2016
MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND
MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND
MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: NET REVENUE 2009 - 2016
MOBILE AD NETWORK NET REVENUE: 2009 - 2016
MOBILE ADVERTISING NETWORKS: NET REVENUE 2009 - 2016 MOBILE AD EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016
MOBILE AUCTIONS, EXCHANGES, PLATFORMS AND RTBs: NET REVENUE 2009 - 2016
MOBILE AD NETWORKS CAPTURE 81.5% OF ECOSYSTEM REVENUE IN 2013, NET OF PUBLISHER PAYOUTS
MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016 MOBILE ECOSYSTEM REVENUE DRIVEN BY AD NETWORKS WITH EXCHANGE AND PROGRAMMATIC TRADING CAPABILITIES
MOBILE AD NETWORK W/EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016
MOBILE ADVERTISING NETWORKS W/EXCHANGES, PLATFORMS, AUCTIONS AND RTBs: NET REVENUE 2009 - 2016
EXECUTIVE FORUM: SECTOR Q & A’s ADCOLONY
ADFONIC
ADITIC (a division of Sofialys) AMOBEE
BUZZCITY
CASEE (owned by Velti) INMOBI
JUMPTAP KOMLI MOBILE MADHOUSE MEDIALETS
MOBCLIX (owned by Velti) MOBILE POSSE MOJIVA NEXAGE OPERA MEDIAWORKS RHYTHM NEWMEDIA SMAATO STRIKE AD TAPJOY TRUMPIA VERVE MOBILE VOLTARI xAD, INC.
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