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Tests. (Under the direction of Dr. Joan J. Michael.)

Although widely used, there exists very little published research on the equivalence of

web-based cognitive ability tests used for employee selection to their original

paper-and-pencil versions. This issue is even further complicated by the limited research into the

effects of proctoring on these types of tests. To investigate this issue, data were analyzed

from the Wonderlic Personnel Test (WPT) and the Wonderlic Personnel Test-Quicktest

(WPT-Q). Using the Differential Functioning of Items and Test (DFIT) procedure, data

from 325 paper-and-pencil WPT administrations were compared to 325 web-based

proctored administrations of the test. To check for the effects of proctoring, 108

proctored administrations of the WPT-Q were compared to 104 unproctored

administrations again using the DFIT procedure. The results indicated that although the

differences in administration produced low levels of differential item functioning (DIF),

there was enough DIF to warrant conducting new validation studies when changing the

mode of administration.

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The Effects of Mode of Administration on Timed Cognitive Ability Tests

By

Kyle Huff

A dissertation submitted to the Graduate Faculty of North Carolina State University in

partial fulfillment of the requirements for the Degree of

Doctor of Philosophy

March 27, 2006

Industrial/Organizational & Vocational Psychology

Approved By:

_____________________________ Dr. Joan J. Michael

Chair of Advisory Committee

_____________________________ _____________________________ Dr. Mark A. Wilson Dr. John Fleener

_____________________________ Dr. Paul Mulvey

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Dedication

I would like to dedicate this dissertation to my friends and family. Without their support

and encouragement, I could never have made it this far. I would also like to dedicate this

to the memory of my cousin, Corporal Justin Huff, USMC, whom I will always

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Biography

Kyle C. Huff was born on March 24, 1975 in St. Louis, MO. Kyle’s family

resides in Dunwoody, GA. After completing high school in Dunwoody, he attended the

Georgia Institute of Technology. He graduated in 1998 with a BS in Management and

two certificates: one in Social/Personality Psychology and the other in

Industrial/Organizational Psychology.

In the fall of 1998, he went on to attend Georgia College and State University in

Milledgeville, GA. While there, he supported himself working as a research assistant

conducting research on a variety of topics. He graduated from there with a MS in

Psychology in 2000.

In the spring of 2000, Kyle was accepted into the Industrial/Organizational

Psychology program at North Carolina State University. He has spent the last 6 years as

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Acknowledgments

I would like to thank Wonderlic Inc for their generous support of this research.

Without them providing the data and test materials, this research would never have been

possible. I want to thank my advisor, Joan J. Michael, for her guidance on this project. I

would also like to thank Adam Meade, Bart Craig, and Phillip Braddy for their assistance

with the IRT analysis. Finally, I would like to thank the rest of my committee, John

Fleenor, Paul Mulvey, and Mark Wilson for their patience and help in the final stages of

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Table of Contents

Page

List of Tables……… vi

List of Figures………... vii

List of Appendices………... viii

Introduction………... 1

Evolution of Computer-Based Testing….……… 1

Computer-Based Testing Concerns……….. 3

Web-Based Testing………... 4

Advantages of Web-Based Tests……….. 5

Web-Based Testing Issues……….... 6

Usability……… 11

Measuring Usability………. 13

Research Questions………... 15

Methods………..………... 17

Participants……… 17

Measures………...……… 17

Procedures………. 18

Proctored Administration………. 18

Unproctored Administration……… 19

Results………... 20

WPT………. 20

WPT-Q………. 22

Discussion………. 27

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List of Tables

Table 1 DIF Statistics for Factor 1 of the WPT - Verbal Ability………. 39

Table 2 DIF Statistics for Factor 2 of the WPT - Logical Reasoning………….. 39

Table 3 DIF Statistics for Factor3 of the WPT - Mathematical Ability………... 40

Table 4 DIF Statistics for Items 1-45 of the WPT……… 41

Table 5 Differential Test Functioning (DTF) Results for the WPT……….. 41

Table 6 Correct and Attempted information for items 1-45 on the Wonderlic Personnel Test………. 42

Table 7 Response Types for the Web-Based WPT items 1-45……….. 43

Table 8 English as Primary Language………. 43

Table 9 Ethnicity………... 43

Table10 Means for the Proctored and Unproctored Group………. 43

Table 11 Gender………. 43

Table 12 Location of the Unproctored WPT-Q Administration………. 44

Table 13 Possible Distracters at the Testing Site for both the Proctored and Unproctored Administrations……….. 44

Table 14 DIF Statistics for Factor 1 of the WPT-Q - Verbal Ability………. 45

Table 15 DIF Statistics for Factor 2 of the WPT-Q - Quantitative Ability……… 45

Table 16 DIF Statistics for Items 3-29 of the WPT-Q……… 46

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List of Figures

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List of Appendices

Appendix A Environmental Survey……… 49

Appendix B Usability Survey………. 51

Appendix C Demographic Survey……….. 52

Table D1 Promax Rotated Loadings for the WPT……… 53

Appendix D Table D2 Promax Factor Correlations for the WPT………… 54

Table E1 Promax Rotated Loadings for the WPT-Q………… 55

Appendix E Table E2 Promax Factor Correlations for the WPT – Q……. 55

Table F1 Factor 1 Item Parameters for the WPT………. 56

Table F2 Factor 2 Item parameters for the WPT………. 56

Table F3 Factor 3 Item Parameters for the WPT………. 57

Appendix F Table F4 Item Parameter Estimates for Items 1-45 of the WPT………... 58

Table G1 Item Parameters for Factor 1 of the WPT-Q……… 59

Table G2 Item Parameters for the Factor 2 of the WPT-Q….. 59

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The Effects of Mode of Administration on Timed Cognitive Ability Tests

The introduction of the computer to industrial/organizational psychology and

human resources has had a dramatic impact, and the results so far have been encouraging.

In general, reduced workload and increased productivity and efficiency have resulted

(Beaty, Fallon, & Barrett, 2002). This, of course, lets the human resource departments

become more strategic in nature. Unfortunately, computer technology has traditionally

not been well researched in the field. It is only recently that computers and the Internet

have received increased attention. Despite the recent advances in our understanding of

the effects of the computer in I/O psychology, much still needs to be done.

The primary aim of this paper was to expand what little is known about

web-based cognitive ability testing. To accomplish this goal, several different aspects of

computers in psychological testing were covered. First, it was important to understand

the role that computers have had in psychological testing. Next, there is a discussion on

computer-based testing. Finally, the issues involved with web-based testing have been

explored.

Evolution of Computer-Based Testing

Despite the relatively recent popularity of web-based assessments, the area enjoys

a rich history that extends back several decades. The first use of computers in

psychological assessment served as an alternative to hand scoring, which is tedious, time

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advantages. Although psychologists who used this service enjoyed saving time, probably

the greatest advantage was the reduction in scoring error (Gregory, 2000).

As time progressed, the computer’s impact on psychological testing continued to

evolve. The first computer-administered test appeared in the 1970s. Eventually,

computers conducted the entire testing process, from administration to report generation,

thereby resulting in even more advantages in terms of timesavings, cost, and error

reduction. The popularity of computer-based testing continued to grow so that now, at a

minimum, large test publishers offer computer-based report generation (McBride, 1998;

Gregory, 2000).

The next logical step in this evolution was moving psychological testing to the

Internet. Web-based psychological testing offers even more advantages than

computer-based testing. However, the popularity of this type of testing grew very quickly, raising

concern about the lack of empirical research. In fact, there was so much concern that the

American Psychological Association formed a task force in the fall of 2000 to study

web-based psychological testing (Naglieri, Drasgow, Schmidt, Handler, Priftera, Margolis, &

Velasquez, 2004).

At each stage in the evolution, new problems were realized. For example,

equivalence or invariance issues between computer administered tests and the traditional

paper and pencil administrations were realized early. Later, when tests were moved to

the Internet, issues such as proctored versus unproctored tests arose. Throughout the

current study, several of these issues have been identified and explored in more detail;

however, it should be noted that the issues identified in this study are by no means

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Computer-Based Testing Concerns

Probably the greatest impact of computers in the testing field came with

computer-based tests (CBT). As previously mention, CBT has several advantages over

traditional paper-and-pencil tests. One advantage is that the same computer that

administers the test can also score, interpret, and generate reports, thereby saving time,

paper, and money. Additionally, CBT allows test developers to realize the application of

computer adaptive testing. Computer adaptive tests are procedures that allow for

accurate and efficient measurement of a construct. Adaptive testing offers an advantage

of shorter tests, which save time, while increasing efficiency and power. Third, a

potential exists to expand the content and presentation styles. This potential can include

incorporating multimedia applications into tests as well as testing in ways that previously

were not feasible with paper-based tests. Finally, the computer has the potential to

measure facets that cannot be measured with paper-and-pencil tests or to measure

existing facets in new ways (McBride, 1998; Gregory, 2000).

As the advantages of computer-based testing became more apparent, major US

organizations have moved, or are in the process of moving, from paper-and-pencil tests to

computer-based tests for employee selection. Various problems have been encountered

as this stage emerged. First, the question arose concerning whether computerized

versions of tests are as reliable or valid as the paper-and-pencil tests. Research has

demonstrated that the psychometric properties of power tests appear to exhibit small or

even non-existent differences between paper-and-pencil and computerized versions.

Power tests are tests that allow plenty of time for a subject to complete all items, but the

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However, speed tests, which are timed tests that contain items of uniform low difficulty,

but have time constraints that make it make it difficult for most people to complete all

items, can vary on both psychometric characteristics and construct composition

(Buchanan, 2000; Gregory, 2000; McBride, 1998). A third type of test, a power test with

a time limit is a combination of the two previous types of test. Examples of this type of

test include the Graduate Record Exam and the Scholastic Achievement Test. Research

has demonstrated that a well-developed power test with a time limit seems to maintain

the original properties of the paper-and-pencil version even in a computerized version

(Mead & Drasgow, 1993).

A second concern relates to the technology itself. Computer systems available for

purchase today are overall better than the computers manufactured just a few years ago.

Variations in operating systems, processing time, hard drive seek time, and displays can

all have an impact on testing (Buchanan, 2000; Gregory, 2000; McBride, 1998).

Web-Based Testing

Web-based testing (also called Internet-based testing) has some distinct properties

that make it different from computer-based testing. The most noticeable difference

between the two administration modes is that a web-based test is administered through a

web browser, whereas a computer-based test is not. Another major difference that could

exist between the two methods is the Internet connection. A test that is administered over

a high-speed Internet connection would enable the web-based test to appear very similar

to a computer-based test. However, the slower this connection is, the greater the

difference. Slower connection speeds could cause the test taker to have to wait for longer

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feedback to be sent to the test taker. Since a web-based test is administered through a

web browser and possible differences in connection speed exist, Internet-based tests

should be considered as a different administration mode from computer-based tests.

Advantages of web-based tests. Despite these differences, all of the advantages

and disadvantages that exist for computer-based tests also exist for web-based tests.

However, web-based tests have additional advantages over computer-based tests. The

most obvious advantage is that it is possible for an individual to complete a web-based

test at nearly any time and at any place that they wish. In addition to this, almost any

computer lab can become a testing center. These two advantages are probably the most

cited reasons for engaging in web-based testing. Also, prior research has shown that

web-based tests can have increased psychometric properties over their paper-and-pencil

counterparts. Additional advantages include researchers being able to collect data much

more rapidly, conveniently, at lower costs, and from populations that are traditionally

difficult to reach. New tests can also be made available throughout the world almost

instantly. As a result of the minimal costs associated with web-based testing as well as

the scalability of web-based systems, additional test administrations have lower costs

than those for any other administration mode. Furthermore, the direct input of answers

by test-takers provides more accurate scoring than do traditional paper-and-pencil tests.

Finally, test norms can be continuously and immediately updated (Buchanan & Smith,

1999; Bridgeman, Lennon, & Jackenthal 2003; Lievens & Harris, 2003; Naglieri,

Draasgrow, Schmit, Handler, Prifitera, Margolis, & Velasquenz 2004; Polyhart, Weekly,

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The advantages that can come from the use of a web-based test can be seen in the

following example. A government agency implemented an on-line selection system.

Their goal was to select current employees for participation in an information-technology

(IT) training course. The application process had four stages. During stage one,

interested employees filled out an application on-line. Those who possessed the

minimum requirements for the training were sent an e-mail inviting them to take an

on-line psychological test for stage two. Four hundred fifty applicants took the on-on-line test

at stage two. From that group, seventy-six individuals were selected for stage three. In

stage three, applicants took a proctored computer-based test similar to the first one.

Applicants who successfully passed this stage were invited for interviews (Beaty, Fallon,

& Barrett, 2002).

In, the end, the government agency selected sixty employees to participate in the

IT training. If the test had not been given on-line, it was estimated that it would have

taken six weeks to administer the test to every applicant. With the web-based system, the

proctored testing was finished in nine days. It was estimated that by using this system

there was a 500% savings in time for the organization (Beaty, Fallon, & Barrett, 2002).

Web-based testing issues. In addition to all of the advantages, there are a number

of issues that are associated with web-based testing. One of the major issues associated

with this type of testing, and a major question addressed by this paper, is that of

administration mode, proctored vs. unproctored and computer-based vs. web-based vs.

paper-and-pencil. Another important issue associated with based testing is that

web-based delivery systems have to deal with a broader range of computer hardware and

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hardware and software settings, the amount of information that is displayed on the screen

and the legibility of that information may have an impact on test scores. Also, test

security and cheating have received much attention recently. Another popular issue is the

question of whether various groups have as equal access to the Internet as do other

groups. Finally, there is the possibility of normative issues arising with web-based tests.

These normative issues come into effect when someone from a different population than

that for which the test was designed takes the test. (Bridgeman, Lennon, & Jackenthal,

2003; Naglieri, Draasgrow, Schmit, Handler, Prifitera, Margolis, & Velasquenz, 2004;

Polyhart, Weekly, Holtz, & Kemp, 2003; Epstein, Klinkenberg, Wiley, & McKinley,

2001; Lievens & Harris, 2003). Research studying these issues has lagged behind the

development of new technologies and web-based testing trends.

Of the previous issues, equivalence of web-based tests to their paper-and-pencil or

computer-based counterparts was selected as the primary topic of this study. In general,

most of the research that has been conducted on the equivalence of web-based testing

occurs in the personality arena with very little testing occurring for web-based ability

tests. Thus, it appears that there is a need to demonstrate the equivalence of web-based

ability tests.

One of the few studies to demonstrate the equivalence of the web-based version

with a paper-and-pencil version on web-based cognitive ability tests was conducted with

the Wonderlic Personnel Test (Dembowski & Callans, 2000). In this study, participants

were divided into two groups, each taking a web-based version and a paper-and-pencil

version. Additionally, each participant completed two alternate forms of the tests. One

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completed in the paper-and-pencil administration. The entire design was counter

balanced. Overall, the researchers were able to demonstrate equivalence, not only

between the two alternate forms, but also between the administration modes.

However, despite the finding of equivalence, the Dembowski & Callans (2000)

study had a major issue. The analysis consisted of t-tests between Wonderlic Personnel

Test forms and method of administration, a Wilcox Signed Rank test to compare

distributions, and a Spearman Rho to compute the correlation between forms. While the

analysis of the data revealed encouraging results, these types of studies have been

criticized, most notably by Epstein, Klinkenberg, Wiley, and McKinnley (2001) for using

limited statistical comparisons. Another important limitation of this study is that it did not

test to see if the web-based version of the Wonderlic Personnel Test is equivalent to it’s

paper-and-pencil counter-part in an unproctored setting.

Further complicating the issue of establishing the equivalence of web-based

measures, is this question of whether or not a test is administered in a proctored or in an

unproctored environment. Proctored web-based testing occurs when the test-taker

completes the test form in the presence of a test administrator. Unproctored testing

occurs when a test-taker completes the test form in any location with Internet access and

without direct supervision of a test administrator (Polyhart, Weekly, Holtz, & Kemp,

2003). Sinar and Reynolds (2004) have noted that more and more web-based testing is

being administered in unproctored settings.

The question was then raised whether a test administered in an unproctored mode

actually fits the definition of a standardized test. Namely, a standardized test can be

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least, three parts to this “systematic procedure”. First, item content is chosen from the

behavioral domain that the test is supposed to measure. Second, the procedures for

administration are standardized such that each time the test is administered, directions for

taking the test and recording the answers are identical, time limits (if applicable) are the

same, and distractions are kept to a minimum. Finally, the scoring of the test is objective.

These three requirements are stipulated to try to insure that the test is free from

contaminants (Cascio, 1998; Gregory, 2000). Obviously, tests that are administered in an

unproctored setting violate the second part of the definition of a test because there is no

control in place for the distractions that could be present in an unproctored environment.

The issue of an unproctored environment is probably more critical for cognitive

ability tests than for personality tests, and probably even more so for timed tests than for

tests that are not timed. There are several factors in the test taker’s environment that can

cause contamination of test scores. These include temperature, humidity, illumination,

and noise. Noise in particular is a factor that must be controlled in testing (Gregory,

2000). Noise has been shown to cause decreases in performance on tasks, especially

when the noise is unpredictable, intermittent, and loud (Boggs & Simon, 1968).

However, the effect of noise on performance on psychological tests is an area that has

had very little research (Gregory, 2000). It seems likely that a person taking an

unproctored web-based test could be exposed to noise in the environment, such as music,

people talking, or a television being on in the background. However, it seems unlikely

that there would be more noises that are unpredictable, intermittent, and loud in these

scenarios. Therefore, the effects of an unproctored setting on web-based tests needs to be

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Potosky and Bobko (2004) conducted a study comparing paper-and-pencil

versions of a timed cognitive ability test to a web-based unproctored version. The

researchers used repeated measures under simulated high-stakes testing conditions to see

if the tests were equivalent. Their results were mixed. First, the researchers correlated

the scores on the two versions of the test. For the cognitive ability test, they found a

moderate cross mode correlation. Additionally, Potosky and Bobko (2004) found

significantly different means between the two administration modes. Because of this, the

moderate correlation was probably a reflection of the sampling of similar behavioral

domains and not necessarily evidence of measurement equivalence.

In a study to test the equivalence of proctored versus unproctored environments,

Oswald, Carr, and Schmidt (2001) conducted research on web-based personality and

cognitive ability tests versus their paper-and-pencil counter parts. Using a 2 x 2 between

subjects factorial research design (proctored vs. unproctored and paper-and-pencil vs.

web), the researchers used confirmatory factor analysis to compare the equivalence of the

tests in the four conditions. They found that for the personality test, measurement

equivalence between paper-and-pencil and web-based was demonstrated only for the

proctored setting and not for the unproctored setting. For the ability measures,

equivalence was demonstrated between the paper-and-pencil and web-based tests in both

proctored and unproctored settings.

While to date, the research by Oswald, Carr, and Schmidt (2001) seems to be the

most comprehensive of the studies demonstrating equivalence in cognitive ability tests,

there are still some problems associated with the study. First, the researchers did nothing

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gather any information about the environment in which the participants took the test in

the unproctored setting. Finally, there was no attempt to measure the usability of the

web-based tests.

After reviewing the available research, it is apparent that more research needs to

be conducted on the equivalence of web-based cognitive ability tests to paper-and-pencil

versions. Very few studies have investigated this issue. Unfortunately, the few studies

that have been conducted to date show inconsistent results.

Usability

Usability as a construct has several definitions. One definition offered by Nielsen

(2003) is that usability is a quality attribute of interfaces that assesses how easy it is to

use a particular user interface. Nielsen further divides usability into five components:

learnability, efficiency, memorability, errors, and satisfaction. On the other hand, an

alternate definition by Lundby & Mack (2003) defines usability as having three

components: efficiency, effectiveness, and user-satisfaction.

Nielsen (2003) reported that usability could affect employee productivity since

intranet systems (performance management systems, web-based employee surveys, etc.)

with low usability can cause the employees to waste time trying to use the system.

Additionally, Nielsen reported that the usability of a website has been known to affect

people’s perceptions of a website as well as to affect their use of that website. If a

website is difficult to use, difficult to read, or wastes people’s time, then they leave.

If these known effects of poor usability that are reported by Nelson (2003) are

applied to web-based testing, the results could be the same. If a person has difficulty

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text of the test, then they could leave before they finish the test. However, there is

another possible test taking scenario that poor usability could cause. Poor usability could

cause people to complete the form incorrectly, thereby introducing much error into the

assessment process.

The importance of measuring usability of a computer-based or a web-based test in

a proctored testing environment using a relatively uniform standard hardware and

software configurations is apparent; however, measuring usability in an unproctored

environment in which computers could have a much broader range of hardware and

software settings is even more important. In one study that investigated this issue, Sinar

and Reynolds (2004) found that people who took an unproctored test at home rated the

test differently in terms of user friendliness than did people who took a proctored test or

an unproctored test outside of their home.

Another study investigating the effects of usability in computer-based and

Internet-based assessment (Bridgemen, Lennon, and Jackenthal, 2003) found that screen

size and resolution impacted verbal scores on SAT questions. Specifically, it was found

that participants who had more information on the screen tended to have higher test

scores on the verbal portion of the test than did those who had less information on the

screen. These results were not found in the mathematics portion of the test. It appeared

that scrolling between the passage text and the test items caused the difference. In terms

of web-based testing, this finding implies that the definition of a standardized proctored

test needs to be expanded to include appropriate hardware and software settings.

However, it should be noted that the verbal test used was composed of reading

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questions regarding the text. Therefore, these results may only apply to this particular

type of question and not to all items that assess verbal ability. Also, the test used in that

particular study was a power test with what the authors called a generous time limit. It is

unknown at this point what effect a more stringent time limit might have had on the

results.

Measuring usability. The Internet has posed an interesting problem in assessing

usability. Traditionally, the interface that usability measures is the whole system. Lewis

(1995) stated that proper usability evaluations of a computer system would include not

just what a person sees on the screen, but also the keyboard, mouse, and other hardware

that is being used. Usability evaluations of web-based systems seem to evaluate only the

software interface. Limiting the scope of the interface to what is seen on the screen has

both strengths and weaknesses.

The strength is that this procedure simplifies the usability evaluation since all

combinations and permutations of hardware and software settings are not tested, thereby

saving resources. One weakness of this approach is that it can introduce additional error

into the measurement of usability. Since this possibility for additional error exists, then

the recommendation by Lundby and Mack (2003) of taking different types of

measurements, such as an efficiency measurement and a satisfaction measurement, when

conducting a usability evaluation seems to be even more important. An additional

problem with this limited definition of interface is that traditional user satisfaction

questionnaires were designed to measure the usability of the complete system.

For web-based testing, the definitions offered by Nielsen (2003) and Lundby and

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the items are scored either right or wrong? If the test has detailed instructions, then what

is measured by Nielsen’s (2003) learnability (how easy it is for users to accomplish tasks

the first time they visit a website)? Also, learnability is not very useful in testing since

most tests seem to share a very similar layout. Effectiveness as part of the usability

construct seems very important in purchasing a product over the Internet, but seems to

have to do more with the overall quality of the test than with the usability of a web-based

cognitive ability test. Finally, memorability is not a property that is usually associated

with psychological tests. Memorability (Nielsen, 2003) is defined as a property of a web

page that assesses how easy it is for a person to reestablish proficiency upon return to the

website after a period of time has passed. Once again, if there are well-written

instructions and a standard test format, then memorability is not a property that applies to

a web-based test. If we adapt the learnability and memorability definitions to web-based

tests, it appears that there is a new component of usability that would have to do with the

instructions used with the web-based test.

Efficiency as defined by Nielsen (2003) is how quickly users can perform tasks.

Lundby and Mack (2003) defined efficiency as the level of resources expended by the

users in completing tasks. When measuring efficiency, both definitions suggest using

measures such as time spent on task. Nielsen defined satisfaction as how pleasant the

design is to use, whereas Lundby and Mack defined satisfaction as how satisfied users are

with the overall experience. These two components of website usability seem to tie into

web-based test usability. For example, efficiency could apply to what the test taker has

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With the use of the three hypothesized usability components, it appeared possible

to use them to generate new measures of usability as they relate to web-based tests. By

integrating the various definitions, it appeared that a usability measure for a web-based

test should be composed of a rating of the instructions that accompany the form, an

assessment of ease of completing the test, and an overall estimate of satisfaction with the

test. To meet these needs, a survey was developed (see Appendix 2) for use in measuring

the usability of web-based tests. This survey appeared to be similar to the survey used by

Sinar and Reynolds (2004) that defined user friendliness as system speed, efficiency, ease

of navigation, and instructions for completion.

Besides assessing usability for informational and development purposes, there

exists a theoretical reason to measure usability as well. If hardware and software settings

affect test performance as they did in the Bridgemen, Lennon, and Jackenthal (2003)

study, then it is possible that the adverse effects of the hardware and software settings

could be detected by a usability measure. Therefore, when comparing a test that is

administered in a proctored environment to the same test administered in an unproctored

environment, then a comparison of the usability measures could reveal whether the

hardware and software settings had an effect on the test.

After reviewing the research on this issue, it is apparent that very little is

understood about the usability of web-based tests. In addition, very little information is

available regarding how a person would measure usability for a web-based timed test.

Research Questions

After reviewing the available research on web-based cognitive ability testing, it is

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have tried to examine whether these types of tests are equivalent to their paper-and-pencil

versions or whether they are equivalent in proctored or unproctored settings have found

conflicting results. An additional problem exists since the majority of these studies used

limited statistical comparisons by relying on either correlations or statistics based on

linear equations. There has not been a study that used the Differential Functioning of

Items and Tests (DFIT) framework, which uses a nonlinear analysis. Finally, it is also

apparent that the effects of technology on web-based cognitive ability testing have been

overlooked in all of the studies specifically investigating test equivalence.

This study sought to investigate these neglected areas. Specifically, in this study

the following research questions were investigated:

1. To what extent are proctored paper-and-pencil and proctored web-based

versions of a timed cognitive ability test equivalent?

2. To what extent are web-based proctored and web-based unproctored versions

of a timed cognitive ability test equivalent?

3. To what extent did the relationship between a timed cognitive ability test and

a criterion variable remained the same?

4. To what extent do the different hardware and software settings in an

unproctored administration, as measured by a usability questionnaire, have an

effect on scores?

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Methods

Participants

Participants in this study were 220 students in introductory psychology classes at

a large southeastern public university who were randomly assigned into either the

proctored web-based group (112 participants) or the unproctored web-based group (108

participants). In exchange for their participation, the subjects received one research

credit that was used to partially satisfy their course requirements. Additionally, archival

data from 650 adults, obtained from Wonderlic Inc, were analyzed as a part of this study.

These 650 participants were part of one of two groups, 325 participants that completed

the paper-and-pencil version of the Wonderlic Personnel Test (WPT) and 325

participants that completed the web-based WPT in a proctored setting.

Measures

The WPT is a timed test of cognitive ability for use in personnel selection.

Participants in this study completed form I of the WPT. Each test taker had 12 minutes to

complete the 50-item test (Wonderlic, 2006).

As part of this study, the undergraduate participants completed the web-based

Wonderlic Personnel Test-Quicktest (WPT-Q). The WPT-Q is a 30-item timed test of

cognitive ability for use in personnel selection that is available for administration over the

Internet. Each test taker had 8 minutes to complete the WPT-Q (Wonderlic, 2005).

In addition to the WPT-Q, the undergraduate participants completed three

questionnaires during this study. The first questionnaire, Environmental Questionnaire

(see Appendix A), was designed to assess the conditions in which the test is completed.

(27)

assess usability issues associated with the Internet administrations. These issues included

connection speed, ease of use, and visual layout. The final questionnaire, Demographic

Questionnaire (see Appendix C), was designed to gather data on various demographic

variables (age, gender, ethnicity, primary language, college GPA, year in college, and

SAT scores) that maybe associated with the participants’ scores on the WPT-Q.

Procedures

Participants registered for an administration time at the campus Experimetrix

website and were randomly assigned to one of two testing conditions; proctored Internet

or unproctored Internet. Testing occurred in computer laboratories for the proctored

Internet-based administration in a standardized setting. Administration of the instruments

occurred in groups no larger then 30. The participants in the unproctored Internet-based

administration were able to complete the test wherever they chose.

Proctored administration. Upon entering the computer laboratory, the

undergraduate participants were instructed to sit in front of a computer terminal

containing instructions that guided them through the rest of the study. The computers

that were used in this study where either a Dell Precision 650 with an 18” LCD Flat Panel

monitor (with resolution set at 1280x1024) or a Dell Dimension 4700C with a 15” LCD

flat panel monitor (with resolution set at 1024x768). First, participants were required to

read an Internet-based informed consent form. Then, they received instructions on taking

the WPT-Q. Administration of the WPT-Q followed the standardized instructions

exactly. After completing the WPT-Q, the participants were required to fill out the

Environmental Questionnaire, Usability Questionnaire, and the Demographic

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Unproctored administration. Participants in this group first reported to a

computer laboratory similar to that in the proctored administration. Once there, they

were directed to sit at a computer and read over an electronic informed consent form,

directions for participating in the study, and complete a web-based form on which they

provided their contact information. After the participants left they room, they were then

sent three e-mails. The first e-mail was a set of instructions explaining how to participate

in the study. The second e-mail was an invitation to complete the WPT-Q. The third and

final e-mail contained a link to the questionnaire. Administration of the WPT-Q followed

the standardized instructions. After completing the WPT-Q, the participants completed

the Usability Questionnaire, the Environment Questionnaire, and the Demographic

(29)

Results

The results of this research were divided into two main sections. The first section

was concerned with the analysis of the WPT (Research Question 1) while the second

section was devoted to the WPT-Q (Research Questions 2 - 5). In each of these sections,

the results of an exploratory factor analysis of the items for the test and a Differential

Functioning of Items and Tests analysis are reported. These analyses are followed by

additional analyses that are specific to each test.

Wonderlic Personnel Test (WPT)

Research Question 1

Since there was little or no variability in items 46-50, these items were dropped

from the data sets and all subsequent analyses. Since this was a timed test, very few test

takers were able to reach these five items on either version of the WPT. Of those that

reached these five items, few were able to answer the questions correctly. In some cases,

no one was able to answer the items correctly. In fact, only item 48 had correct responses

on both the web-based version and paper-and-pencil version.

Exploratory Factor Analysis (EFA). As a first step in the analysis, an EFA was

conducted on items 1-45 from the WPT paper and pencil version to check for

unidimensionality using Mplus software version 3.13 (Muthen & Muthen, 2004). Since

the data were dichotomous, tetrachoric correlations were used with promax rotation.

Based on the analysis of the scree plot (see Figure 1), a three-factor solution seemed the

best fit for the data (see Appendix D for factor loadings). The first factor was named

(30)

named mathematical ability. Using this three-factor framework, the 45 items were split

into three scales. Items 1, 4, 8, 13, 22, and 24 did not appear to load on any factor.

Differential Functioning of Items and Test (DFIT). For the DFIT analysis, the

data were coded as correct, incorrect, or not reached for the participant’s responses to

each item per Ludlow and O’Leary’s (1999) recommendation. The three factors revealed

in the previous analysis, as well as items 1-45, were then subjected to a DFIT analysis

using the 2PL model. The analyses were conducted using the Bi-log-MG v3.0

(Zimowski, Muraki, Mislevy, & Bock, 2002), Equate v2.1 (Baker, 1995), and DFITD5

(Raju, 1999) programs. The DFIT analysis generated 88 differential functioning indexes

(39 Non-Compensitory Differential Item Function (NCDIF) indexes plus 3 Differential

Test Functioning (DTF) indexes, one for the each of the three scales, 45 NCDIF indexes

and 1 DTF index for items 1-45). The NCDIF indexes, along with the χ2 statistic, are

shown in Tables 1-4 for verbal ability, logical reasoning, mathematical ability, and items

1-45, respectively. The results of the DTF analyses are shown in Table 5. In DFIT

analyses, a difference in true scores for members of the various groups is considered

significant when the associated χ2 is significant and the NCDIF for an item exceeds an a

priori specified critical value. As show in Tables 1-4, several items demonstrated

Differential Item Functioning (DIF). While no items displayed DIF on the Verbal

Ability, both Logical Reasoning and Mathematical Ability had items that displayed DIF.

These items are 17, 34, 43 on Logical Reasoning and items 27, 33, 39, 42, and 44 on

Mathematical Ability. However, none of the three scales displayed DTF. The results are

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Comparisons of the different versions. Table 6 contains information on the

number of correct responses, number of participants who attempted each item, and the

percent of participants who got each item correct in relation to the number who attempted

the item. The most interesting information that this table reveals was that for about the

first half of the test, the web-based version had more participants attempt items than did

the paper-and-pencil version. This pattern changed for item 22 and the remaining items.

The paper-and-pencil version had more participants attempt items than did the web-based

version. However, for almost every item, the ratio of correct versus attempted was higher

for the web-based group then it was for the paper-and-pencil group. It appears then that

even though the web-based WPT had a higher correct to attempted ratio, it took longer

for people to complete.

For technical reasons, several of the response options differ for the two versions

of the WPT, and some of these differences warrant consideration. In general, participants

inputted their answers through the Internet in one of three ways, either through a

checkbox, a radio button, or a textbox. Of these three, checkboxes and radio buttons are

very similar. The checkboxes allowed participants to make multiple selections from a

list, whereas a radio button allowed only one selection to be made from a list. Textboxes

allowed a participant to type in data using the keyboard. Table 7 contains information on

the three response options and the items that use them. When this table was examined,

two things became clear. First, the checkbox was only used once for items 1-45 (item

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Wonderlic Personnel Test – Quicktest (WPT-Q)

Only 212 participants out of the original 220 where used in the analysis. Of the 8

participants whose data were not included, one individual had missing data and was

therefore removed from the analysis. In addition, technical problems with the WPT-Q

necessitated removing data from seven participants in the unproctored group. The

technical problems that were reported came from a variety of sources. Three of these

participants were disconnected from the Internet while completing the test, three

participants had problems with their computers, and the final participant was unable to

complete the test as a result of problems with Wonderlic’s web server.

Research Question 2

Demographics. As a preliminary step, various demographic factors were

analyzed to compare the groups’ equivalence. All t tests were two-tailed. The two

groups were equivalent on English as a first language χ²(1, N = 205) = 0.0427, p > .05

(Table 8), ethnicity χ²(6, N = 204) = 2.3802, p > .05 (see Table 9), age t(188) = 0.83, p =

.83, d = .12 (see Table 10), credit hours completed t(195) = -1.14, p = .2516, d = -.16 (see

Table 10), GPA t(141) = 0.804, p = . 2334, d = .14 (see Table 10 for means), verbal SAT

score t(174) = .78, p = .4368, d = .12 (see Table 10), and Quantitative SAT score t(174) =

-0.42, p = .6715, d = -.06 (see Table 10). However, the two groups were different in

terms of their gender makeup in that the proctored group contained significantly more

males than females χ²(1, N = 207) = 4.8791, p ≤ .05 (see table 10).

To further test the gender factor, a Fisher’s z transformation was performed. The

data were grouped by gender to compare Pearson correlations coefficients between total

(33)

males was r = .47, df = 109, p < .0001 and for females was r = .62, df = 63, p < .0001.

These correlations were then analyzed using the Fisher’s z transformation. This analysis

resulted in an insignificant difference between the two correlations (z = 1.353, p = .1761,

two-tailed).

Exploratory Factor Analysis (EFA). As a first step in the analysis, an EFA was

performed on the proctored WPT-Q to check for unidimensionality using Mplus software

version 3.13 (Muthen & Muthen, 2004). Since the data were dichotomous, tetrachoric

correlations were used with promax rotation. Based on the analysis of the scree plot

(Figure 2), two-factor and three-factor solutions were considered. Using the combined

principles of parsimony and interpretability, a 2-factor solution was retained (see

Appendix E for factor loadings). Analysis of the items indicated that the first factor was

Verbal Ability, and the second factor was Quantitative Ability.

Differential Functioning of Items and Test (DFIT). For the DFIT analysis, the

data were coded as correct, incorrect, or not reached for the participants responses to each

item per Ludlow and O’Leary’s (1999) recommendation. The two factors revealed in the

previous analysis, as well as items 3-29, were then subjected to a DFIT analysis using the

2PL model. The analyses were conducted using the Bi-log-MG v3.0 (Zimowski, Muraki,

Mislevy, & Bock, 2002), Equate v2.1 (Baker, 1995), and DFITD5 (Raju, 1999)

programs. The DFIT analysis generated 56 differential functioning indexes (26 NCDIF

indexes plus 2 DTF indexes, one for each of the two scales, 27 NCDIF indexes and 1

DTF index for items 3-29). The NCDIF indexes, along with the χ2 statistic, are shown in

Tables 14-16 for verbal ability, quantitative ability, and items 3-29, respectively, and the

(34)

true scores for members of the various groups is considered significant when the

associated χ2 is significant and the NCDIF for an item exceeds an a priori specified

critical value. As shown in the tables 12-13, several items demonstrated DIF. These

items were item 8 on Verbal ability and items 22, 28, and 29 on Quantitative Ability.

However, neither factor displayed DTF. The results were similar for items 3-29 (see

Table 16).

Research Question 3

Comparison of correlation coefficients. The correlation coefficients for the

proctored and unproctored group were compared as an additional check for measurement

equivalence. As a first step, the Pearson correlation coefficients were computed between

the WPT-Q scores and the combined Verbal and Quantitative SAT scores for the

proctored (r = .41, df = 90, p < .0001) and unproctored group (r = .63, df = 82, p < .0001).

These correlations were then analyzed using Fisher’s z transformation. This analysis

resulted in a significant difference, z = 2.551, p = .0107.

Research Question 4

Environmental Questionnaire. While the proctored group participated in the

research in one of several computer laboratories, the unproctored group completed the

study in a variety of locations. The locations are summarized in Table 12. The

environment in which the WPT-Q was completed in for the proctored and unproctored

groups were compared using the results of the environmental questionnaire. The results

(35)

Research Question 5

Usability Questionnaire. To compare the usability of the proctored and

unproctored environment, responses to the usability questionnaire were scored 1 for

“Unsatisfactory” to 5 for “Excellent”. An EFA was conducted on the data using SAS

software version 9.1 to verify that the questionnaire was unidimensional. The Kaiser

Criterion and Scree Plot analysis both indicated a single factor solution. A Cronbach’s

Alpha reliability analysis yielded an α = .88. Therefore, it was concluded that the

usability questionnaire measured a strong single factor.

Since the previous analysis concluded a single factor for the usability

questionnaire, each participant’s responses were summed. The results were then

analyzed using an independent-samples t test, two-tailed. The sample means for the

proctored and unproctored groups were, respectfully, 30.76 and 29.74 and were not

(36)

Discussion

Following the format of the results section, this section has been divided into two

parts. The results of each test are first discussed independently. Then the overall

conclusions from this study are discussed.

Wonderlic Personnel Test (WPT)

Data from 650 participants who completed either the paper-and-pencil version of

the WPT or a web-based version were analyzed to investigate research question 1 of

whether or not paper-and-pencil cognitive ability tests are equivalent to web-based

cognitive ability tests. The analysis of the WPT revealed several items that displayed

differential item functioning (DIF) between the paper-and-pencil version and the

web-based version. Although only a minority of the items demonstrated differential

functioning, it can be reasonably concluded that the two versions of the test are not

completely equivalent.

Since only test scores were available for the analysis, causes for this differential

functioning are only speculative in nature, and the impact of the differential functioning

on test interpretation is unknown. However, in spite of the limited evidence, there

existed several possible explanations regarding the reasons why these two versions of the

test showed differential functioning. More insight regarding why the test behaved

differently in the two groups was gained by looking at the specific items.

From the analysis of the items used in the test it was indicated that participants

who completed the web-based WPT took longer to complete the test than did those who

completed the paper-and-pencil WPT and more textbox questions were used in the

(37)

However, if these findings are considered together with the fact that the WPT is a timed

test, then a possible psychological explanation surfaces regarding why the 8 items

demonstrated differential functioning -- namely self-efficacy.

Computer self-efficacy is a specific form of self-efficacy and is defined as a

judgment of one’s capability to use a computer (Compeau & Higgens 1995). Potosky

and Bobko (2004) hypothesized that individuals with high Internet self-efficacy would

find a web-based test easier and less stressful than would those with low Internet

self-efficacy, thereby allowing them to outperform individuals with low Internet self-efficacy.

It is possible that participants with low computer self-efficacy took longer to

complete the test than did participants with high computer self-efficacy. The textbox

questions could have been particularly problematic for the low self-efficacy participants.

If this phenomenon exists, then low computer self-efficacy could have a larger impact on

timed web-based tests than on tests that are not timed.

Wonderlic Personnel Test – Quicktest (WPT-Q)

Data from 212 participants were analyzed to investigate research question 2 --

namely whether or not a timed cognitive ability test functions the same in a proctored

web-based environment as it does in an unproctored web-based environment. Results of

the DFIT analyses indicated that several items on the WPT-Q did function differently for

the two conditions. The source of this differential function could have resulted from a

number of factors. The relatively small sample size used in this analysis may have

contributed to this result. However, the results of the Fisher’s z test, and the answer to

(38)

total SAT scores were significantly different for the proctored and unproctored groups,

thus strengthening the research findings for the second research question.

Demographic variables were ruled out as a factor in the differential functioning.

All but one of the analyses conducted on the demographic variables in this study showed

no significant difference between the proctored and the unproctored groups. The only

variable that did have a significant difference between the groups was gender. However,

since the two groups were equivalent in terms of SAT scores and GPA and the results of

the Fisher’s z, it is believed that the gender factor can probably be ruled out as the cause

of DIF.

These results were consistent with what appears to be the state of the field in

gender differences in cognitive ability. In this research area, the existence of differences

in cognitive ability between males and females seems to depend on the specific ability

being measured and on the sample on which the study was conducted (Feingold, 1996).

Research question 4 sought to see if the technology used was a source of the

differential functioning. In this study, the participants in the unproctored group had a

lower usability score, however the difference was not significant at the .05 level (but

would have been at the p < .1 level). This reported lower average usability score is

another possible reason for the differential functioning between the proctored and

unproctored test participants. These results corresponded to the results of Bridgemen,

Lennon, and Jackenthal (2003). These results agreed with their findings that screen

settings and resolution matter; however, the results go beyond their findings since the

current study seems to indicate that usability can affect non-reading comprehension items

(39)

The most likely source of the differential functioning, and the answer to research

question 5 of this study, was the environment in which the test was completed. Although

the proctored environment was not always ideal, the unproctored environment suffered a

much larger departure from ideal conditions. This finding was consistent with the

research conducted by Sinar and Reynolds (2004). However, what still remains unclear

is what in the unproctored environment might have caused the DIF. Additionally, these

results do not directly support the results of Boggs and Simon (1968) since it appeared

that performance did not suffer.

Unfortunately, the effects of computer or Internet self-efficacy cannot be ruled out

as the source of the differential functioning. However, it was believed that since these

specific self-efficacies are attributes of the person, any impact that they might have had

was controlled by the random assignment to the different conditions. Since random

assignment to the groups was used, it was assumed that varying levels of these

self-efficacies were equivalent for the two groups.

A final untested possible explanation to the differential functioning is that

participants in the unproctored group were subjected to a certain effects of group testing.

It has long been known that tests that are administered in a group setting have certain

disadvantages or risks over tests individually administered. One disadvantage is that a

person’s actual score will be different from their true score because of motivational

problems or difficulty following the directions. Additionally, these scores will not be

recognized as invalid (Gregory, 2000). It is likely that unproctored tests, even if

administered individually, share these problems with group-administered tests. It is very

(40)

because they were not aware of the instructions. Even though it is likely that such was

the case, it is unfortunately impossible to determine how extensive this problem was or

what affect it had on participant’s scores.

Overall Conclusions

In the present research, provocative results were found. The most important

findings related to the equivalence of proctored and unproctored web-based cognitive

ability tests and the equivalence of web-based tests and paper-and-pencil tests. These

results directly contradicted some of the research that has been conducted in this area

(Sinar and Reynolds, 2004; Oswald, Carr, & Schmidt, 2001); however, the findings

supported other research that has been conducted (Potosky and Bobko, 2004; Bridgemen,

Lennon, and Jackenthal, 2003). Several possible explanations exist as to why these

differences were found. It could imply that measurement equivalence between modes of

administrations could rest on the test specific test or the specific abilities that are being

measured. However, it is also possible that the type of statistical analysis made a

difference.

In general, the results showed that measurement equivalence was less than

perfect. The amount of measurement variance that was detected was small and limited to

only a few items. The fact that in all of the DFIT analyses that were conducted as part of

this study, no instance of DTF was discovered demonstrates that timed cognitive ability

measures still measure cognitive ability regardless of the mode of administration.

Therefore, the construct validity of web-based cognitive ability tests in general, and the

(41)

However, even though the presence of DIF was limited, there was enough DIF to

change the relationships between predictors and criterions. This result was most apparent

in a significantly different Fisher’s z test between the WPT-Q scores and the combined

SAT scores. The practical implications of this finding are most apparent for an

organization that wishes to change the mode of the their selection tests, such as from

paper-and-pencil to web-based proctored test or web-based proctored to web-based

unproctored. These organizations will need to conduct new criterion-related validity

studies because the criterion-related validity of the measures cannot be assumed to

remain the same when mode of test administration is changed.

Although unrelated to the question of equivalence of the administration modes,

this research produced provocative results in another area, i.e., the factor structure of the

WPT and WPT-Q. Both of these tests are supposed to measure g (Wonderlic, 2005;

Wonderlic, 2006). If these tests did measure g, then the factors should have been highly

correlated. However, in this study, the factors were moderately correlated at best and

uncorrelated at worst. Therefore, the results of this study suggest that the WPT and

WPT-Q should be better thought of as tests that measure several specific abilities and not

necessarily as a test that measures g.

Limitations

The major limitation of this study was the small sample size used in the analysis

of the WPT-Q data. In future research, larger sample sizes should be used, not only for

the analysis of proctored versus unproctored tests, but also with the analysis of

paper-and-pencil versus web-based tests. An additional limitation of the present research was

(42)

such measures might give more insight into the possible causes of the differential

functioning in research comparing the equivalence of web-based tests.

Another potential limitation in this research was the use of data from low-stakes

testing situations. The participants in this research did not have any external motivation,

such as getting a job, to perform at their best. Therefore, the results found in this study

might not replicate results from a high stakes testing situation.

Directions for Future Research

Research on these same questions needs to be continued. One issue that does not

seem to be resolved yet is whether the results of research investigating web-based test

equivalence are limited to specific tests, or can these results be generalized to the method

of administration of any test? Until more research is conducted, this question cannot be

answered.

Also, research incorporating both usability measures and self-efficacy measures

should become standard procedures when conducting this type of research. Very little

seems to be known about how either of these constructs is related to web-based tests.

The current research made significant contributions since not only was a method for

measuring usability in timed web-based tests used successfully, but also a new measure

of usability for web-based tests was introduced.

Research should also be conducted on how different response options, e.g.,

checkboxes, textboxes, and radio buttons, affect the outcome of web-based tests. It is

possible that usability and self-efficacy measures could assist in understanding what

(43)

In conclusion, provocative results were found during this research. Some of these

results supported past research, and some of them did not. In all, results suggested that

mode of administration matters. Only additional research will help to settle the question

of the equivalence of web-based cognitive ability testing. Future research should

continue to focus not only on what affects the equivalence of web-based tests, but also on

why researchers have found conflicting results.

(44)

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Figure

Table 1 – DIF Statistics for Factor 1 of the WPT - Verbal Ability.  NC-DIF Index and χ²
Table 3 - DIF Statistics for Factor3 of the WPT - Mathematical Ability.  NC-DIF Index and χ² Statistic for each item in the scale
Table 5 - Differential Test Functioning (DTF) Results for the WPT. DTF DTF Cutoff ²
Table 6 – Correct and Attempted information for items 1-45 on the Wonderlic Personnel
+7

References

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