Citrix and the Wireless Internet

Citrix and the Wireless

Internet

The Viability of the Solution

Today’s Agenda

• Wireless 101 and Alphabet Soup

• The Citrix Vision and Value Add

• The Customer Demand

Definition Definition

Mobility Solutions include the delivery of: • Solutions for information sharing and

networking

• Solutions for wireless connectivity (network infrastructure/systems)

• Solutions for mobile devices Clarification

Clarification

Source: Durlacher, Mobility Solution Report, Nov. 1999; Ovum, Mobile E-Commerce, March 2000; CGE&Y Analysis

Wireless 101

• Mobility

The application of mobile devices and wireless technology to enable communication

• Wireless

Wireless 101

• PAN (Personal Area Network)

High-bandwidth/short-range cable replacement

• wLAN (Wireless Local Area Network)

LAN that uses wireless transmissions such as radio or infrared instead of phone lines or fiber-optics to connect data devices.

• wWAN (Wireless Wide Area Network)

Broadly used definition of a network that provides the

Wireless 101

• Wireless technology standards differentiated by

Bandwidth Geography

Device Support Switching Method

• Two types of switching method

Circuit Switched

• Takes over a voice channel to transmit and receive data, keeping a phone line open during the entire session

Packet switched

Wireless 101

Network

Technology Lead USCarrier SpeedData Voice Type Main Usage

Paging RIM, SkyTel ~8 kbs No Packet

One way, Two way, Alphanumeric, Light

Data (RIM, Palm VII)

GSM VoiceStream 9.6 kbs Yes Circuit Voice, SMS, Data _(Phones)

CDMAone Sprint PCS, _Verizon 14.4 kbs Yes Circuit Voice, SMS, Data _(Phones)

CDPD _{America, Verizon 19.2 kbs}AT&T W, Go No Packet Data (Phones, Handhelds, Notebooks)

GPRS _{Cingular, AT&T W}VoiceStream, 28.8-128 _kbs Yes Packet Media (3G Phones, Voice, SMS, Data, Handhelds)

Bluetooth NA 721 kbs No Packet Data (Phones, Handhelds, Notebooks) Fixed

Wireless 101

W-CDMA iModeiModeiModeiMode

WLAN PAN/Bluetooth Modem 1xRTT GPRS CDPD CDMAone/ GSM Streaming media: Videos, conference calls

High resolution graphics: Digital photos in the field (claims adjusters, real estate) 11 Mbps 1 Mbps 56 Kbps 9600 Bps 128 Kbps 14.4 Kbps Application Scenarios

Remote access to full desktop applications

Web-based applications:

eCommerce, data capture, Intranets

Sync e-mail, PIM – faster than you can read it

Transfer audible and video files: Training content,

news, music

The Citrix Vision

Subscribe

Subscribe

Publish

Publish

Surf, Sift, Structure, Synchronize

Data Feeds

Web Collaboration Store

Document Repositories Enterprise

Applications Data

Warehouse

Application and Information Silo’s

Data Feeds

Web Collaboration Store

Document Repositories Enterprise

Applications Data

Warehouse

Citrix Value Add

• Network utilization

– ICA is THIN!

– Support for wired and wireless connections (GSM, GPRS, CDMA, CDPD, etc)

– Latency reduction and Speedscreen enhance already thin connectivity

• Application management

– Deliver existing applications “as is” – Rapid deployment/upgrades

Citrix Value Add

• Client device

– ICA turns any device into a thin client

– Seamless windows enables interaction between server and client peripherals

– Panning and scaling optimizes viewing area

• Security

– Keep data in the glass house

What Customers are Saying

• By 2003, 80% of IT managers will support wireless

LANs and 45% will support wireless data users on

public WAN networks. Data security and tech support

are their biggest worries. Giga, 2001

• Of iForum attendees, 2/3 reported their IT groups had

responsibility for wireless data and 50% support

wireless telephony. Gartner, 2002.

• Enterprises that fail to support their mobile workers’

needs could realize a 20% loss in productivity.

What Customers are Saying

Citrix wWAN opportunity

Citrix customers would be willing to pay cellular rates to access corporate applications over a public carrier’s

Applications in Demand

0 5 10 15 20 25 30 35

% Responding MS Exchange (Calendar/Email)

Intranet Access MS Exchange (PIM, Address Book, ...

Other/custom Internet Access File Server Sales/Marketing Applications ERP Applications CRM Applications Lotus (Calendar/Email) Specialized Medical/Educ. App...

What primary applications are you interested in for your PDAs?

5%

44% 44%

79%

0% 20% 40% 60% 80% 100%

other reduce costs

increase competitive

advantage improve employee

performance

Business Drivers

• Productivity

– Demarcation between home/office and personal/business time is blurring

– Empowering the mobile user with powerful tools, applications and data

• Globalization

– Virtual organizations

Business Drivers

• Increase in customer focus

– Sales/field force automation

– Rapid decision and approval process

• Return on investment

– Leverage existing systems and devices

Solutions Drive Adoption

Telco, Media & Networks

Retail/ Consumer Products

Heathcare

Life Sciences & Chemicals

Energy & Utilities

Mobile Networking

Source: CGE&Y Analysis

Deployment Considerations

• Identify the target user groups/

communities for mobility services

• Define their primary access and

application needs

• Select the mobile content and

applications that are likely to be

most successful for target

communities?

• Define how elements of the mobile

experience can be combined to

deliver a compelling mobile

experience, and how should this

experience evolve over time?

Define the Mobile User

Experience

Define the Mobile User

Deployment Considerations

• Evolve/establish your carrier

relationship

• Look to your key existing platform

partner/provider for mobile

solutions

• Identify your mobile solution

vendors

• Who else in the organization should

participate in these initiatives

Develop Mobile Partnering

Strategy

Develop Mobile Partnering

Deployment Considerations

• Determine the technology

architecture required to support the

desired mobile user experience

• Potentially select candidates for

mobility solutions piloting or early

point solution development

• What is the cost / benefit of various

technology alternatives (e.g., build,

outsource)?

Define Technology

Roadmap

Define Technology

Deployment Scenario

End user

Device _ConnectivitySecure

External Corporate

Firewall

Internal Corporate

Firewall Corporate Network Carrier

Partnering for Success

• First movers win in…

– Markets with Short Technology Adoption Cycles – Capital Intensive Product/Service Offerings

– Technologies With Steep Learning Curves

• Time to 20% Market Penetration

PC 15 Years

Cell Phone 14 Years

Internet 7 Years

Wireless & Mobile Computing 5 Years

Source: Microsoft

Early Success In Wireless & Mobile Computing is

Early Success In Wireless & Mobile Computing is

Required to Capture Customers’ Mind Share

Required to Capture Customers’ Mind Share

Early Success In Wireless & Mobile Computing is

Early Success In Wireless & Mobile Computing is

Required to Capture Customers’ Mind Share

Partnering for Success

The America’s

• Several viable wireless networks with good geographic coverage that are quite adequate for Citrix data traffic:

– Sprint PCS - (CDMA)- 14.4 Kbps, 1xRTT (up to 144 Kbps- expected 2Q02)

– AT&T Wireless - (CDPD)- average 12.5 Kbps and GSM-GPRS (2.5 G GSM standard up to 56 Kbps) live in 10 markets including Florida and available nationwide 4Q 02

– Verizon – CDMAOne and CDPD plus 1xRTT Launched in NE, Bay Area & SLC

– Voice Stream - with GSM and GPRS (limited availability nationwide today)

– Bell Canada & Telus - 1x RTT live or near commercial in most metro areas.

Partnering for Success

• EMEA and APAC

• Lifestyle and network leaders to now

Europe

– GSM-9.6 Kbps and HSCSD (multiple GSM channels, up to 42 Kbps) available now.

– High Speed GSM (GPRS 2.5 G)- up to 56 Kbps is now fairly wide spread in urban areas over most large GSM carriers. – EDGE (3 G)- 38.4 -100 Kbps & UMTS (wCDMA) based 3G

network)- 3.5 Mbps, available 2004 or later.

APAC

– DoCoMo (Japan) - PHS-data centric /up to 64-128 Kbps, FOMA (wCDMA/IMT-2000) 384 Kbps available since mid 2001

– KMT (Korea) - K-CDMA 2000 (90 Kbps) deployed in urban areas in late 2000.

Partnering for Success

• Wireless Expert On Call

• Wireless Partner Pavilion

• Leads

• Joint marketing/sales

support from Citrix and

Wireless partners

• Web Presence

• Wireless Relationships

and Concurrent Revenue

Opportunities (such as

wWAN reseller status)

• Sample Requirements:

• CSN Membership

• Annual wireless revenue

target

• Success Stories

• Demo Site

• Technical Proficiency-MF

over Wireless Best

Practices

The Wireless Expert Initiative

-

Create a core group of new

In Summary

• Technologies are emerging…don’t be afraid

• Addressing real issues and setting proper

expectations = SUCCESS!

• Solutions exist today and require your expertise

Additional Resources

• Citrix Developer Network

www.citrix.com/cdn

Grab the latest for Project Columbia, CSTK, server sizing kit, etc.

• http://www.tweakcitrix.com (available in BETA form) This site includes:

• All tips from ‘MF Install….pdf’, now online, current, and supplemented

• an ‘Export’ function that allows site users to export tip data

• a file repository where you can get resources like Project Willamette and this presentation

www.tweakcitrix.com is hosted by:

FusionWEB Hosting

For Training Information

• Attend a course at a Citrix Authorized Learning

Center (CALC)

• Stop by Solutions Sunset Lounge to talk with

CALC Account Managers

Inside Citrix MetaFrame

• In-Depth Guide to Citrix

MetaFrame XP and Windows Terminal Services

• Covers all aspects of Citrix MetaFrame XP

implementation including topics such as disaster recovery, NFuse, security, performance tuning, and integration into a variety of environments

• Fully updated for Feature Release 1

• ISBN 0735711925

• Available for pre-order on

www.amazon.com,

www.fatbrain.com and

www.barnesandnoble.com

Virtual Technology Lab

Hours – 12:30 pm until 5:30 pm

Wireless Pavillion