Courses and Programs in English

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Università degli Studi Guglielmo Marconi

Courses and Programs

in English

ART

BUSINESS

POLITICAL SCIENCE

APPLIED SCIENCES AND TECHNOLOGIES

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BACHELOR’S DEGREE PROGRAMS IN ENGLISH 3

BA of Economic Sciences 3

BA of Cinematic Arts, Film & Television Production 4

BA of Computer Engineering 6

BA of Industrial Engineering 8

BA of Psychological Science and Techniques 10 BA of Political Science and International Relations 12

MASTER PROGRAMS IN ENGLISH 14

International Master in Business Administration 14

Master in Risk Management 16

Master in Fashion Management and Design 18 Master in Interior Design 19 Master in Executive MBA 22 Master in Human Resources and Organization 24

Master in International Business Relations 26 Master in Science of Public Administration 28 Master in Ancient History, Culture And Civilization 30 Master in International Hospitality and Tourism 32 Master in Computer Science

Master in Digital Marketing 34 36

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E-Learning System Quality Certification

FADRIVE Certification

®

Guglielmo Marconi has been the first Italian University to obtain in 2011 the international FADRIVE Certification® for the high quality of its own e-learning system.

In collaboration with FADRIVE Consulting and CERTI W®, an international leader in audit, assessment and certification, this innovative model was conceived to equip our teachers and students with powerful work tools and accessible features to access lessons, didactic units, exercises, case studies and customized multimedia paths from any device, interacting remotely in virtual classrooms and labs or participating in real time events through distance learning.

Born from the best internationally recognized practices, the FADRIVE Certification® approach allows educational organizations to be “ahead of their time “ in delivering quality distance or blended learning, managing their activities in a highly controlled and traceable way, and using the most advanced technologies available.

Countries with Fadrive Certification registered trademark Countries in which the registration is in progress

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BACHELOR’S DEGREE PROGRAMS IN ENGLISH

BACHELOR OF ECONOMIC SCIENCES

The Bachelor Degree of Economic Sciences allow Marconi University students to enter the world of professionals having an active role in the economic decision making process. They fully understand the nature of economics and are capable of operating and intervening in financial institutions and public and private organizations, achieving the desired results. The degree program consists of 16 exams and 2 competency evaluations during a 3-year period of time with the objective of reaching 180 credits.

The adopted educational model provides students with an enhanced learning experience, focusing on the development of instructional media and a repertoire of individual/group activities guided by instructors. All exams are to be conducted in oral or written format as declared in the institutional regulations.

COURSES

First year – 60 credits ECTS - European Credit Transfer System Political Economy ‐ 12 credits

Business Administration ‐ 12 credits Corporate Finance ‐ 12 credits

Economic Analysis of Law ‐ 12 credits Mathematics ‐ 6 credits

Computer Skills ‐ 6 credits

Second year – 60 credits ECTS - European Credit Transfer System Financial Mathematics ‐ 6 credits

Marketing in Diverse Environment‐ 6 credits Business Law ‐ 12 credits

Economic Policy ‐ 12 credits

Financial Regulation and Global Finance ‐ 6 credits Statistics ‐ 12 credits

Linguistic Competence ‐ 6 credits

Third year – 60 credits ECTS - European Credit Transfer System Business Information System ‐ 12 credits

International Law ‐ 6 credits Global Banking ‐ 6 credits

International Economics ‐ 12 credits Business Ethics ‐ 12 credits

Stage / Training ‐ 6 credits Dissertation ‐ 6 credits

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OUTCOMES AND PROFESSIONAL PROFILE

The graduate in Economic Sciences will be an outstanding candidate for any position that requires the analysis and interpretation of economic phenomena, prepared to take on professional responsibilities in the economic sector (public and private) and to operate at both domestic and international level. In addition, the Marconi graduate’s analytic competencies will open the door to work within national and international research institutions, public administrations and business and trade unions.

BACHELOR OF CINEMATIC ARTS, FILM & TELEVISION

PRODUCTION

Entertainment, in all its aspects, has always been a fundamental ingredient of human existence, at least since people began to organize themselves socially, and perhaps even before. With the globalization of information, entertainment has exploded into one of the world’s major industries. The ‘old and the new’ co-exist: Aristophanes is still performed as he was in Athens; Shakespeare’s ‘King Lear’ is still produced in the old manner; old theatre plays have transformed into films, while Homer’s Iliad has moved from word to text, and then to film. Yet through the technological revolution, the basic spirit has remained. In recent years, with the spread of higher level education in areas such as media production, and the increasing internationalization of entertainment, there is always more request of studies focusing on the living continuity of entertainment in general. In response to that, Marconi has created the BA in Film and Television Production in order to meet the growing international demand for a comprehensive practical undergraduate qualification that prepares students to enter the world of visual arts. The course has a strong international flavor and encourages students to work across borders.

COURSES

First year – 60 credits ECTS - European Credit Transfer System History and Social Impact of Entertainment - 12 credits

Language of New Media and Entertainment - 12 credits Geography of Communication - 12 credits

Theatre and Dramaturgy of Ancient Times - 12 credits Methodology of Historical Research - 12 credits

Second year – 66 credits ECTS - European Credit Transfer System Theories and Narrative techniques - 12 credits

Visual Anthropology. The Ethnographic Cinema – 12 credits Film Direction and Direction Laboratories -12 + 3 credits

From the first idea to the finished script: the story structure + Scriptwriting Lab - 12 + 3 credits

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Sociolinguistics and history of dubbing principles - 6 credits Third year – 54 credits ECTS - European Credit Transfer System The importance of Aesthetics in Entertainment - 6 credits

Writing and Narrative. Reality, TV and cinematic representation – 6 credits Sociology of Arts and Literature - 6 credits

History of Scenography, theatre, TV and movie costume - 6 credits Audiovisual Communication - 6 credits

Multimedia technologies for cinema and TV - 12 credits Foreign Language - 6 credits

Thesis Dissertation - 6 credits

OUTCOMES AND PROFESSIONAL PROFILE

The BA in Film & TV Production aims to produce graduates capable of operating in a visual arts environment, with the intellectual foundation to adopt a critical approach both to their studies and their future work position. Graduates will become experts in the field, acquiring not only the necessary technical skills, but the understanding of visual and narrative theories. Like all degree Programs at Marconi University, the BA in Film and Television Production is based on a concept called “Outcomes Based Learning”. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The course aims to give graduates the knowledge of specific techniques that enable them to operate in a visual arts environment, but also to provide them with the intellectual foundation to adopt a critical approach.

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BACHELOR OF COMPUTER ENGINEERING

The Bachelor of Computer Engineering aims to provide students with a deep competence in the field of engineering by developing computer technologies. The course envisages an interdisciplinary academic course that incorporates Mathematics, Physics and Information & Management Engineering. Several integrative didactic activities concerning the application of computer sciences to emerging sectors like energy, hybrid motorization and remote sensing for environmental and transportation management are also included. Moreover, theoretical training is combined with practical applications in the form of individual and team projects and assessments, stimulating students’ active participation, proactive attitude, and independent capacity of elaboration and communication of results. The final exam aims to assess the technical-scientific and professional preparation of the student and requires the completion and discussion of a written dissertation.

COURSES

First year – 60 credits ECTS - European Credit Transfer System Mathematics I – 6 CFU

Mathematics II – 6 CFU Basic Physics – 12 CFU

Computer Architecture and System Software – 12 CFU Modern Computing Methods – 6 CFU

Economics and Business Organization – 6 CFU Electrical Engineering – 6 CFU

Linguistic Competence – 6 CFU

Second year – 60 credits ECTS - European Credit Transfer System Digital Electronics – 6 CFU

Mathematics III – 6 CFU

Computer Programming – 12 CFU Logic Networks– 6 CFU

Networks and The Internet - 12 CFU Business Management – 6 CFU

Cloud Computing & Applications – 6 CFU Elective course – 6 CFU

Third year – 60 credits ECTS - European Credit Transfer System Information Retrieval - 12 CFU

Fundamentals of software engineering – 6 CFU Web Mining Techniques– 6 CFU

Public Service Models and Technologies – 6 CFU Elective course – 6 CFU

Extra training activities – 18 CFU Thesis – 6 CFU

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OUTCOMES AND PROFESSIONAL PROFILE

At the conclusion of the Bachelor Degree program, graduates will be highly trained in the field of Mathematics and the fundamental disciplines of information and management engineering, such as computer science, electronics and telecommunications. They will have also developed considerable problem solving skills, being able to deal with both innovative and traditional applications by using consolidated technologies.

Graduates in Computer Engineering will have the chance to apply their knowledge to different work fields like the design and realization of corporate information systems, the development of multimedia systems, the management and control of production processes and the design of network computing architectures. In addition, it is worth highlighting that, according to many statistics, graduates in Computer Engineering are very attractive for the industrial sector.

The following professional activities are included in the course of computer engineer: the design and production of company information systems, the computerizing of public and private agency services through web technology, the development of multimedia and hypermedia systems, the modeling and control of productive processes and complex systems, the development of computer systems based on the project techniques of HW/SW, and the planning of systems based on architectural and network computing.

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BACHELOR OF INDUSTRIAL ENGINEERING

The Bachelor Degree of Industrial Engineering prepares students for a profession in planning, construction and management of machines, plants and processes. The study path aims to provide the necessary skills related to the production and planning of energetic industrial systems, with respect to the nuclear and its applications and industrial safety and protection.

OVERVIEW

In order to be admitted to the Bachelor Degree of Industrial Engineering, applicants must be in possess of a valid high school diploma. The Bachelor Degree is a 3-year program taught in English and offered both in an online and blended modality, combining the following multimedia learning tools:

 Audio-video lessons (accessible through the web platform in an

asynchronous way)

 Text materials (accessible through the web platform);

 Self-Assessment tests: true/false questions, multiple choice, hot-spot

images, chart test, role playing, simulations (accessible through the web platform);

 Written assignments requiring the accomplishment of specific tasks

where students show their mastery of methodologies, tools and critical autonomy.

The final exam of the degree program, intended to assess the technical-scientific and professional preparation of the student, consists of the completion and discussion of a written dissertation.

Duration: 3 years Credits: 180 CFU/ECTS

COURSES

First year – 60 credits ECTS - European Credit Transfer System Mathematics I - 6 credits

Mathematics II - 6 credits

Constructional Science - 6 credits General Physics - 12 credits

Chemistry - 6 credits

CAD-CAE Design - 6 credits Rational Mechanics - 12 credits Linguistic Competence - 6 credits

Second year – 60 credits ECTS - European Credit Transfer System Industrial Technical Physics - 6 credits

Mathematics III - 6 credits

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Hydraulics - 6 credits

Machine Building - 12 credits Electrical Engineering - 6 credits Computer Science - 6 credits Elective*(s) - 6 credits

Third year – 60 credits ECTS - European Credit Transfer System Industrial Technical Physics II - 6 credits

Industrial Plants - 6 credits Fluid Machinery - 6 credits

Plant Management and Industrial Logistics - 6 credits Energetic Systems - 6 credits

Elective*(s) - 6 credits

Extra Training Activities – 18 credits Dissertation - 6 credits

* Elective(s) (to be chosen among those not taken yet 6+6) Labor Legislation and Work Injuries

Fundamentals of Structural Mechanics Energy Conversion Systems

Energy Conversion and Distribution Systems Safety Industrial Plant Safety

Safety and Hygiene in the Work Place Business Economics and Organization

OUTCOMES AND PROFESSIONAL PROFILE

The professional outcomes are many and various. The main opportunities are foreseen in the mechanical and electro-mechanical industries, plant design and manufacturing companies, or similar spheres such as planning activities, coordination of productive activities, and development and management of plants and machinery. According to the current legislation, graduates are able to work on a free-lance basis by joining the Junior Section at the following Professional Registers:

 Professional Engineers Register – Section B – Industrial Sector

Upon completion of the Bachelor Degree of Industrial Engineering, graduates will have a good knowledge of the methodological-operational aspects of basic sciences (mathematical analysis, geometry, physics, chemistry, computer science) and will be able to further their understanding in engineering sciences specifically in the mechanical field or enhance their inter-sectorial knowledge in the industrial field (technical physics, fluid mechanics, electrical engineering, technical and mechanical design, mechanical behavior of materials, planning of mechanical components, technology and processing systems, applied mechanics, energy systems and machines, industrial and mechanical plants).

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BACHELOR OF PSYCHOLOGICAL SCIENCES AND

TECHNIQUES

The Bachelor of Psychological Sciences and Techniques is designed to provide students with a comprehensive foundation of psychology. More specifically, the course objectives are:

 The creation of a junior psychologist able to, in collaboration and under the supervision of a senior psychologist, develop and put into practice the principles, models, and methods acquired in different fields of psychology, contributing to the development and welfare of individuals, groups, companies and organizations.

 Through the acquisition of a deep competence in various sectors of psychology, the graduates can continue with their studies, enrolling in a second level degree course for deepening specific aspects of psychological disciplines and professional applications.

COURSES

First year – 60 credits ECTS - European Credit Transfer System Introductory Psychology - 12 credits

Element of Human Physiology - 12 credits Social Psychology - 6 credits

Developmental Psychology - 12 credits Psychometrics I - 12 credits

Information Technology Basics - 6 credits

Second year – 60 credits ECTS - European Credit Transfer System Psychometrics II - 12 credits

Psychobiology and Physiological Psychology - 12 credits Dynamic Psychology - 12 credits

Clinical Psychology I - 6 credits

Psychology of Socialization - 6 credits Elective(s)*

Laboratory of Dynamic Psychology - 6 credits

Third year – 60 credits ECTS - European Credit Transfer System Clinical Psychology II - 6 credits

Element of Psychiatry - 6 credits Community Psychology - 12 credits

Occupational and Organizational Psychology - 6 credits General Sociology - 6 credits

Elective(s)*

Laboratory of Clinical Psychology - 6 credits Linguistic Competence - 6 credits

Graduation Thesis - 6 credits

* Elective(s) (to be chosen among those not taken yet - 6 credits) Statistics and Demography - 6 credits

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History of Medicine - 6 credits General Hygiene - 6 credits

Sociology of Professions - 6 credits Cultural Anthropology - 6 credits

OUTCOMES AND PROFESSIONAL PROFILES

At the end of the degree course in Psychological Sciences and Techniques, students will have acquired proper knowledge, understanding, analysis and counseling skills in relation to the theoretical and methodological fundamentals of psychology.

More specifically, graduates will:

 Own a deep knowledge of the core issues within the scientific

community concerning different areas of general psychology, social, developmental and clinical psychology

 Be familiar with different knowledge fields linked to psychology  Know the methods and procedures of scientific inquiry

 Have gained critical skills enabling them to evaluate different

explicative models and diverse methodological approaches

 Be able to make personal judgements and solutions, in order to

develop the ability to make judgements (the course also foresees specific training sessions where students are requested to detect and find solutions to specific problems).

 Be able to demonstrate a high level of interpersonal and

communicational skills including both verbal and written abilities relevant to the psychological sector. They will also be familiar with the main informatics tools and with one of the European Union languages, in addition to their mother tongue, in their specific field of competence.

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BACHELOR OF POLITICAL SCIENCE AND INTERNATIONAL

RELATIONS

The Bachelor of Political Science and International Relations provides methodical and professional competence within the disciplines of economics, law, history and society. Special attention is dedicated to comparative and international issues, as well as acquiring solid basis of empirical, political, scientific, sociological, statistical and economic research methods.

The training course requires the successful completion of 20 exams over a period of 3 academic years, reaching a total 180 ECTS.

The adopted academic model assures the student a continuous assisted learning throughout the whole course, with access to a specific developed academic support and a repertoire of individual/group training activities guided by professors and tutors.

COURSES

First year – 60 credits ECTS - European Credit Transfer System History of Political Doctrines – 12 CFU

History of Political Institutions – 6 CFU Economic Analysis of Law – 12 CFU History of Economic Thought – 6 CFU Political Science – 12 CFU

Political Economy– 12 CFU

Second year – 60 credits ECTS - European Credit Transfer System Political Philosophy – 12 CFU

Contemporary History – 12 CFU Economic Policy – 12 CFU Economic Geopolitics – 6 CFU

History of International Relations - 6 CFU Fundamentals of Informatics – 6 CFU

Elective course – 6 CFU

Third year – 60 credits ECTS - European Credit Transfer System Language and Translation – English – 12 CFU

English Language Laboratory – 6 CFU International Law – 12 CFU

Policies of International Cooperation – 6 CFU Sociology of International Relations – 12 CFU Elective course – 6 CFU

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OUTCOMES AND PROFESSIONAL PROFILE

At the conclusion of the Bachelor of Political Science and International Relations graduates will have obtained a solid understanding of contemporary political-institutional history, with reference to European and non-European issues. They will be familiar with the evolution of modern and contemporary political thought, sociology and political science. They will know the fundamental elements of the process of European integration, from the historic, economic and legal point of view. They will acquire knowledge of the political-institutional comparative perspective, fully understand the fundamental notions concerning the theories of market and enterprise, macroeconomics and international economics, thus will be able to study and examine the most common economic problems.

The fundamental knowledge in the historic, legal and social disciplines is associated with an orientation to the empirical analysis, related to socio-politics, economics and statistics, supported by innovative e-Learning methods.

Furthermore, the Bachelor in Political Science and International Relations is an advantageous title for those seeking the diplomatic career. Last but not least the foreign languages studied throughout the course offer a very strong additional cultural instrument.

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MASTER’S DEGREE PROGRAMS IN ENGLISH

INTERNATIONAL MASTER IN BUSINESS ADMINISTRATION

The International MBA is specifically addressed to high achieving individuals who want to take the next major step along their career path, focusing on the development of a global career at the strategic decision making level at the forefront of business theory and management practice. By covering key disciplines such as finance, management, economics, marketing, operations and strategy, students acquire the proper skills and knowledge to manage departments, markets and whole organizations. The Master program is structured to reflect the needs of modern international business, developing a blend of academic excellence and professional skills, offering highly marketable competencies set to stand out in strategic level positions. Starting from the management, business and economics principles, participants will be involved in special core courses to improve in depth business knowledge, competencies and skills.

Duration: 12 months

Credits: 60 ECTS (European Credit Transfer and Accumulation System)

COURSES

FOUNDATION COURSE REQUIREMENTS Principles of Accounting

Macroeconomics

Principles of Financial Management Mathematics and statistics

CORE COURSE REQUIREMENTS

Competitive Environments and Business Venture People and Project Management

Managerial Accounting Financial Accounting

International Corporate Finance International Business

Marketing in Diverse Environments Operations & Service Management CONCENTRATION REQUIREMENTS

Students are required to take four courses in one of the two designated concentration areas:

Finance Concentration Requirements

Financial Regulation & Corporate Governance Financial Markets and Instruments

Project Finance and Risk Management Global Finance

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or

Management Concentration Requirements Organizational Behavior

Managerial Economics and Business Administration Leadership and Change Management

Business Information Systems

OUTCOMES AND PROFESSIONAL PROFILE

To successfully fulfill the program expectations, students are required to achieve high levels of accomplishment by exercising a wide range of intellectual, practical and personal skills in a mature, balanced and productive way.

Like all degree Programs at Marconi University, the International MBA program is based on a concept called “Outcomes Based Learning”. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The International MBA program is structured to provide expert training and to prepare students to excel in the following fields and careers: Administrative services, Business ownership, Finance, Human resources and employee benefits, Labor relations, Management consulting, Marketing, Product development, Risk and insurance analysis, Sales and Training and development

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MASTER IN RISK MANAGEMENT

The Master in Risk Management provides expert training in the function of internal controls, corporate governance, risk management and auditing, preparing students to work in public/private organizations and financial firms. Based on thorough analysis of the dynamics of financial nature and accounting, students will develop the distinct competency in analyzing the accounting system as a function of the financial structure of the organization.

The Master in Risk Management reinforces the understanding of governance and management of organizations through the tasks performed by experts in risk management, internal controls and auditing. The understanding and interpretation of the implications of the technical-economic nature of the current productive, financial and commercial guidelines, are necessary for the implementation of the tasks. The establishment of predictive conclusions about the organizations dynamics, with the overall objective of promoting and developing competitive capacity of the company is also a fundamental objective.

Duration: 1.500 hours

Credits: 60 ECTS (based on the European Credits Transfer System) Format: fully online

It is possible to enroll at any time of the year.

Upon student's request it is possible to arrange for personalized face-to-face meetings, seminars and study group sessions with professors and academic advisors.

COURSES

Module I – Introductory Elements

The first module provides students with the basic preparatory tools for the themes expressed in the Master:

General mathematic elements Elements of Statistics

Elements of Political Economics Elements of Business Economics Business Accounting

Module II – Core Courses

These courses begin to develop a fundamental understanding of the interpretation and management of the principal areas of business in the corporate sector:

Economic Environments

Business Economics and Accounting Financial Intermediaries

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Module III – Advanced Courses

These courses develop the necessary skills for the reading, comprehension and management of the principle areas of business in the corporate and banking sectors:

Auditing Techniques

Corporate & Investment Banking Risk Management

Corporate Strategy

Financial Markets and Instruments Project Finance and Risk Management Global Finance

OUTCOMES AND PROFESSIONAL PROFILE

"What a graduate should know and be able to do after completion of the program"

Outcomes Based Learning

Like all degree Programs at Marconi University, the Master in Risk Management is based on a concept called "Outcomes Based Learning". This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion.

Qualities, Skills and Capabilities Profile

The Master program is structured to provide expert training and to prepare students to excel in public/private organizations and financial firms worldwide, through an innovative approach combining theoretical

knowledge with practical experiences.

Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach.

The professional profile of the expert in internal controls, corporate governance, risk management and auditing is characterized by:

 Interdisciplinary knowledge of socio-economics and management  Understanding (theoretical and practical) of the structural

characteristics of firms (financial and otherwise) and its working processes

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MASTER IN FASHION MANAGEMENT & DESIGN

The Master in Fashion Management & Design provides specialized lessons and laboratory activities. The first introductory part provides students with the basis of the fashion product, inspiration and design, starting from the history of costume and fashion. The second part, using the theoretical knowledge acquired from the previous lessons as a foundation, moves towards a more practical approach, providing students with insight into the Italian haute couture tradition.

Duration: 12 months

COURSES

 Design theory and Practice

 Project tools and methods

 Fashion design and project

 History of art, fashion and costume

 Organization and management

 Promotion and distribution

Virtual Laboratories

The Virtual Laboratories provide a practical and operational experience through multimedia and interactive environments. In addition, they reinforce the acquired competences making references and deepening the

fundamental elements of the design and production process.

 Visual elements of the project

 Meta-project

 Curves and surfaces: geometrical and differential analysis

 Digital representation

 Materials for design – technologies and structures

 Fashion, mass media and fashion show

OUTCOMES AND PROFESSIONAL PROFILE

Like all degree Programs at Marconi University, the Master in Fashion Management & Design is based on a concept called “Outcomes Based Learning”. This breaks up the educational experience into the categories of knowledge and ability, identifying the things a student should know and be able to do upon completion. The Master program is structured to train professionals to meet the needs of internationally renowned fashion designers, through an innovative approach combining theoretical knowledge with practical experiences.

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the field ensure a highly practical and operational approach which emphasizes the Italian creativity and management system that made the fashion sector an excellence in the world. The Master was developed for those looking for professional training and refreshment in the field of fashion conception and design, in the realization of the fashion product, in the management and valorization of a fashion factory through appropriate communication and promotion strategies. More specifically, the expert in Fashion Management & Design will be able to follow the whole process of the fashion industry, from the products planning and design to the marketing, promotion and communication activities (e.g. fashion shows, showrooms, magazines, etc...). He/she can manage the entire fashion product lifecycle until its distribution and introduction to the target market.

MASTER IN INTERIOR DESIGN

The Master in Interior Design is meant for individuals interested in understanding the contemporary interior design, taking into account several areas like art, history of design, colorimetry and materials in a multidisciplinary perspective. The Master program especially provides professionals with the competence, responsibility, sensitivity to changeable modern needs and capability to control the entire planning process. Strategic planning and management skills together with the opportunity to experiment creative and unconventional forms and solutions give students the right instruments to balance the interplay between desire, images and essential practical needs.

Duration: 12 months

COURSES

Technical Drawing for Interior Design Introduction to Drawing

The architectural drawing

From sketches to orthogonal projections Three-dimensional drawing

Introduction to perspective Perspective for Interior Design I Perspective for Interior Design II Rendering Concepts

Rendering and backgrounds Layout and works’ presentation

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History of Design and Furniture From prehistory to ancient history

From Byzantine Empire to Asiatic traditions From Middle Ages to Baroque

Renaissance, Baroque and Rococo in France and Spain From the Revivals Age to the Vienna Secession

From Eclecticism to the Industrial Design The Modern Age

The Contemporary Age Ecodesign

Eco friendly Design The planning process The strategies

Design specifics

The role of light in interior Design The house items

Furniture

Materials and surfaces Design objects

The means of transport The interiors

The architecture

Interior Design Lessons Methodology

The work planning The small spaces The buildings

Principles of Design The preliminary project Care of details

Space Planning Basics Design examples The colors

Professional practice

The Interior Designer profession Introduction to the profession The skills of the Interior Designer The professional practice

The marketing strategies The project

The project management A look ahead

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 The ceramic  The glass  The metal  Plastics  Wood  Wall painting  The carpets  The floors  The walls  The ceilings  The fittings  Cabinets  The kitchen  The bathroom

Interdisciplinary Photo Galleries

Together with the lessons, the Master offers virtual study environments and in depth study of the issues addressed. This involves interactive and multimedia Interdisciplinary Photo Galleries dedicated to the history of design and furnishing. In particular, the Interdisciplinary Photo Galleries deal with:

 the pictorial representations of living spaces, just as they are shown in the history of art from the Middle Ages to the Modern era;

 the history of the changing tastes in living spaces and furnishing;

 the main design masters, their works and products representing their style.

OUTCOMES AND PROFESSIONAL PROFILE

The knowledge and skills acquired during the Master program enable students to work in the furnishings and decorations industry, in different retail outlets or in professional offices specialized in the sector. The interior designer works in close contact with architectural firms. He/she is competent in different sectors: interior design of houses, offices, set design, hotels, conference centers and luxury stores. The interior designer is able to plan and organize the design and decoration of interior spaces considering all aspects such as cost projection, time line materials and construction technology. Designers work with architects, customers and the brand management in order to fulfill the precise needs of the client. He/she is able to give shape to any kind of color, texture and material according to any desire, evaluate different qualifications of open and closed areas, choose elements for areas, make accurate decisions about residential organizations.

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MASTER IN EXECUTIVE MBA

The Executive MBA focuses on the essentials of business management, offering a structured and deep training of the main business activities. The Master program takes a rigorous, interactive approach in order to provide business professionals with the multidisciplinary knowledge, tools and skills that are required to executives and successful strategists. Learning in the Executive MBA at Marconi University is a student-oriented experience featuring many collaborative activities and projects so that participants can leverage the experiences of their teachers, academic advisors and peers. The following three main learning goals create the basis for the Master program:

 To integrate knowledge and skills of the professionals already involved in business activities, according to a strategic managerial perspective;

 To promote the change of the professional role of the worker and to accelerate their career path;

 To provide graduates with the ability to decode the changing market and to successfully thrive in the current competitive landscape.

Duration: 12 months

COURSES

Introductory Module

- Elements of Mathematics and Statistics - Micro-Economics

- Macro-Economics and Economic Policy

Economics and Finance

- Principles of Accounting

- Corporate Investment Banking - Risk Management

Human Resource Management

- Organizational Behavior

- People and Project Management

Financial Management

- Principles of Financial Management - International Corporate Finance

Marketing

- Marketing in Diverse Environments

International Business

- International Business

Managerial of Innovation

- Managerial Economics and Business Administration

Business Strategy

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- International Corporate Finance

- Leadership and Change Management

PROJECT WORK

After the completion of the modules, the participants will develop a written project work, in which they will be required to develop a practical case study, under the supervision of an academic tutor, to identify viable solutions in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE

The Executive MBA program is structured to provide expert training and to prepare students to excel in public/private organizations worldwide, through an innovative approach combining theoretical knowledge with practical experiences.

The Executive MBA graduates will find an optimal placement in the following careers:

 General accounting clerk

 General and industrial accounting director

 Wage and contributions director

 Budget Director

 Head of treasury

 Controller for management audit

 Business financial analyst

 Tax expert

 Corporate consultant

 Internal auditor

 Budget review director

 Risk manager

 Credit manager

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MASTER IN HUMAN RESOURCES AND ORGANIZATION

The Master in Human Resources and Organization has the objective to provide a formative structured course for those who aspire to direct the staff of public and private organizations. It aims to provide the instruments for appropriate management of human capital that can meet the requirements of the current market and enhance the managed resources. This Master offers the opportunity to acquire a deep comprehension of the most important factors that influence people’s behavior inside organizations in order to create new generations of well-rounded and skillful professionals. The fields of interest are: individual and group motivation management, evaluation and development of human resources, remuneration policies management, incentive systems management, participatory tools management, business cooperation and communication for both public and private sectors.

The didactic modules are supported by different types of activities such as: case studies, exercises, simulations, projects, seminars and lectures.

Duration: 1,500 hours Credits: 60 ECTS Format: Fully online

Upon student's request it is possible to arrange and organize special face-to-face meetings, seminars and study group sessions with professors and academic advisors.

COURSES

Business and Management area

Business Environment and Managerial Economics; International Business

Total Quality Management

Leadership and Change Management Organization and Human Resources area Organizational Behavior

Organizational Theory Business Communication

International Human Resource Management Legal, Training and IT area

International Labor Law and Industrial Relations Corporate Learning and Development

Business Information Systems

Sociological and Psychological area Sociology; Sociology of Work

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Ethics in Business

Work and Organizational Psychology Project Work

After the completion of the modules, the participants will develop a written project work, in which they will be required to develop a practical case study, under the supervision of an academic tutor, to identify viable solutions in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE

Students will be able to:

• Identify the trends affecting Human Resource Management • Analyze human resource activities

• Outline how the strategic human resource planning process is used to meet the company goals

• Write a job description based on a job analysis

• Diagram and explain a typical selection process in sequential order • Describe monetary and non-monetary compensation plans

• Justify the need for training and development

• Summarize basic previsions of legislation affecting Human Resource Management

• Outline a progressive discipline sequence

• Justify the importance of each stage in a grievance procedure • Research a selected topic in Human Resource Management.

The Master in Human Resources and Organization prepare the professional for the following careers:

• Human resources director

• Human resources management expert • Personnel selection and evaluation expert • Human resources department personnel • Vocational training expert

• Performance analysis and evaluation expert • Organizational communication expert

• Industrial and labor relations expert • Project manager

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MASTER IN INTERNATIONAL BUSINESS RELATIONS

The phenomenon of Globalization has been having a significant effect on the international marketplace. Technological advancements have been facilitating any transnational relation between vastly diverse nations and markets. As a consequence, corporate strategy has been faced with the task of adapting accordingly. The Master in International Business Relations responds to this need for modernization in the international arena by lining up with the requirements expressed by these new trends. The training program intends to develop skilled professionals capable of making the best use of the tools and methods needed to operate in an increasingly dynamic and global environment, such as the international markets. Through the Master program, students will achieve a thorough understanding of economic, financial, strategic, marketing and communication scenarios that influence and regulate market trends and international affairs. Special attention is dedicated to the interdisciplinary approach, a key feature of International Business Relations. Elements of economics and science of diplomacy are connected to law and sociology, as well as communication and geopolitics.

Duration: 12 months

COURSES

International Business Economic Geo-politics Global Finance

International Business

Corporate Investment Banking Case studies

International Marketing International Economics Marketing

Marketing in the Diverse Environments Case studies

International Law International Law Comparative tax law International trade law Case studies

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International Relations Geo-politics

History and sociology of international relations History of contemporary political thought International cooperation policies

Case studies

OUTCOMES AND PROFESSIONAL PROFILE

At the conclusion of the Master in International Business Relations, graduates will be able to operate in both public and private multinational companies and international organizations. They will develop the necessary skills and competences for effective interventions and also a practical experience to be applied to scenarios of real-world business, in relation to an international context. This master prepare the professional to the following careers:

 Export Manager

 Operator in international organizations (governmental or non-governmental)

 International Trade Technician

 International Relations for private companies or institutions

 Operator in the field of economic and financial communication

 Several positions in multinational companies, government agencies or global institutions

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MASTER IN SCIENCE OF PUBLIC ADMINISTRATION

Public service organizations and, more in general, those organizational structures through which Public Administration operates, require professionals with updated skills in the fields of organizational strategy, communication and management who are capable of carrying out functions of governance, management and direction. The administration of public affairs requires professionals who can interpret the complex territorial, social, political and economic settings. They must be able to increase the effectiveness and efficiency of operations, as well as implement operational and targeted solutions in a timely manner.

The Master trains professionals able to understand the complex dynamics of institutional structures, to cooperate in the establishment of appropriate interventional strategies and to plan and manage effective field actions. A solid theoretical and communicative understanding concerning the change process within an Administration is provided to train graduates who operate in a creative and effective manner and are able to represent the administrative structures in media and business relations.

Duration: 1.500 hours

Upon student's request it is possible to arrange for personalized face-to-face meetings, seminars and study group sessions with professors and academic advisors.

COURSES

Organizational and Administrative System

Organizational system: complexity and interrelation of functions Organizational structure and activities

Organizations, environment and resources Administrative structure

Organization: interpretive models

Process management and the concept of quality Administrative Organization

Principles of Administrative Science Contributions of organizational analysis Organization and environment

The organizational macrosystems concept and segments

Factors of bureaucratic dysfunction: the concept of organizational disorder Training systems and incentives

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Principles of Business Organization Applied to Public Administration Evolution of enterprise and development of organizational forms

The concept of organization and the nature of organizational variables Organizational structure design and configurations

Types of organizations: monofunctional, divisional, multi-divisional and matrix The definition of labor procedures

Organizational and company efficiency State Intervention

The role of the state and the problem of state intervention

The state of research on public policy, social policy and welfare The role of social politics

The role of ideologies

The welfare state management and the public policies Postulate and developments of the bounded rationality Public Policies

State and public policies in neo-Marxist analysis Neo-institutionalism

The generative matrix of public policy

Public policies: the question of results, criteria for classification and the generative process

The systemic structure of public policy The agenda of public policies

Local Administration and the International Setting Public Administration communication

Concepts of European administrative law

Models and regulations of human resource management in Europe and the international setting

Case studies

Virtual Laboratories will complete the training program acting as a practical supplement to the theoretical knowledge obtained.

OUTCOMES AND PROFESSIONAL PROFILE

The Master in The Science of Public Administration is a training program that promotes professional development and career progression for those interested in positions within public administrations and organizations that are engaged in public interest.

The following careers are what Public Administration specialists can aspire to:

Auditor, City Manager, Consumer Safety Inspector, Regional Manager, Criminal Investigator, Customs Inspector, Industrial Relations Specialist, Internal Security Inspector, Labor Management Relations Specialist, Mediator, Private Investigator, and Systems Analyst

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MASTER IN ANCIENT HISTORY, CULTURE AND

CIVILIZATION

The Master in Ancient History, Culture and Civilization is dedicated to the study of Ancient History and classic civilization and culture, with a special attention to institutional, social and economic organizations. The course has been created for Ancient studies graduates who desire further qualification and knowledge in Ancient History. To facilitate the methodical approach to the study of the contents, the first part of the Master focuses on historiography and historical research methodology. The special modules deal with classic Greek and Ancient Roman institutions, social and political order, tradition, culture and artistic expression.

Duration: 12 months

COURSES

Introductory Module

Understanding Ancient History. A guided outline Civilization

Axial Civilizations: Classical Greece I The Axial Civilizations: Classic Greece II Emancipation of thought from myth

Post axial civilizations: "transcendent order" and "mundane order" Origins, expansion and decline of the Persian Empire

Historical Research Methodology

Methodology in Historical Research. Introduction The role played by Federico Chabod

Ferdinand Braudel and the long duration The Poznan School

The theory of sources and methodology of historical knowledge L'école méthodique and Charles Seignobos

Leopold von Ranke

Historiography

Introduction to Greek Historiography

Greek Historiography – Notion of History and Sources The Logographers and Herodotus of Halicarnassus Thucydides

Xenophon, Polybius and Plutarch

Latin Historiography from the Origins to the Age of Sulla

Latin Historiography from the Age of Caesar to the Imperial Age

History of Institutions

The Greek invention of the polis, of politics ad of the political Rule by some: the politics of Solon, c. 600 BCE

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The Human measure: the Greek invention of political theory The Socrates’ trial

Rule by one revisited: politics from Xenophon to Alexander the Great Cicero Political Philosophy and the World of Plutarch

Roman Institutions: Overview and Origins The Republican Constitution

Family and the Religion in Rome

Social and Economic History

Democracy and Communal Life in Athens (I) Democracy and Communal Life in Athens (II) The Roman Social System

The Crisis of the Republic and Roman Society The Social System of the Empire

The Economic Space of the Cities and the World of Agriculture Craft Industries Land Business Ventures

Different levels of trading

The Republican Economy and Roman Law (I) The Republican Economy and Roman Law (II)

Ancient Greek and Ancient Roman Civilizations Art & Culture of Antiquity

OUTCOMES AND PROFESSIONAL PROFILE

The Master’s Degree is structured to advance student expertise and competence in the subject matter of ancient history, culture and civilization. Through technical training in the use of documentary evidence for the study of the ancient world, students will develop advanced analytical thinking and research skills. The deep training prepares students to work in a wide professional field beyond the cultural realm. This Master was created for those looking for professional training and refreshment in the field of ancient history, culture and civilization, through the exploration of influential societies such as the Greek and Roman.

Career possibilities include: corporate, non-governmental organizations, governmental departments, international organizations, national public affairs, media and academia.

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MASTER IN INTERNATIONAL HOSPITALITY AND TOURISM

The process of globalization that has been affecting markets has led to a strong boost in the tourism product, extending the range of resources and requiring those who work in the field to be in possession of up-to-date professional abilities and increasingly developed managerial skills.

Faced with a complex and competitive market, in a world where consumers/tourists are becoming more demanding and require customized reasonably priced products, tourism businesses must comply with continuous cultural, organizational and managerial innovations.

The hospitality sector must respond to the constant demand for service quality improvement and must be capable of measuring effectiveness and efficiency of the management systems in use, in a perspective of growth and development.

Through theoretical studies and practical applications, the overall objective of the Master is to develop effective approaches and processes of tourism and hospitality management, in order to:

 Introduce the general principles of efficient management, with special attention to goods / services;

 Raise awareness of the economic scenarios and strategies for marketing and communications that influence and regulate the development of the tourism market;

 Indicate the critical issues and business opportunities affecting the tourism and hospitality industry.

Duration: 1,500 hours

Upon student’s request it is possible to arrange for personalized face-to-face meetings, seminars and study group sessions with professors and academic advisors.

COURSES

Business Administration

Business administration Analysis of balance sheet Accounting

Control tools

Business case studies

General Management

Managerial economics and business administration Business strategy and policies

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Fundamentals of innovation: notions and dynamics

Organization of innovative processes in the national and international setting

Innovational project management

Principles and tools for the development of a new product Management of innovative teams

Marketing Market analysis Consumer behavior Marketing strategy Positioning strategies Communication strategies Marketing of innovations Case studies

Economy and Techniques of Tourism

The behaviour and the choices of the tourist (first part) The behaviour and the choices of the tourist (second part) Tourism industry operators

Hotel management

Hotel Accounting and Financial Management Tour Packages

Elements of tourism statistics Global code of ethics for tourism

Web Solutions for the Promotion of Tourism and Hotels

Principles of Web-marketing Online pricing policy

Interactive marketing

Online promotion and communication Principles of e-commerce

Online transaction processing systems Website security

Virtual laboratories, case studies, lectures and testimonies ensure a highly practical and operational approach.

After the completion of the modules, the participants will carry out a written project work where they will be required to develop a practical case study. They will be supervised by an academic tutor to identify viable solutions in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE

The Master in International Hospitality and Tourism helps create professionals with business, management and organizational expertise. They become

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capable of taking operational responsibilities in all aspects of the tourism and hospitality industry.

The tourism and hospitality specialist can pursuit the following careers:

 Tourism promotions manager

 Tourism marketing expert

 Hospitality manager

 Food and beverage manager

 Event planning

 Restaurant and night club management

 Government tourism minister

MASTER IN COMPUTER SCIENCE

With the spread of information technologies into contemporary lifestyles and into many different professional contexts, it is evident how important is to meet the growing demand for high-qualified learning programs for the development and project of effective and innovative IT solutions.

The Master in Computer Science responds to this need and represents an important opportunity of vocational training on: development/implementation of information systems architecture; development, management and maintenance of business databases; implementation of guidelines for software development; knowledge and implementation of policies for the security and reliability of systems and the web.

The Master enables students to project, develop, create, manage and maintain business information systems and is specifically focused on the physical structure of the information network.

Moreover, the Master provides students with the basics in the field of the development of software and the management of business databases, web applications and mobile technology.

It is possible to enroll at any time of the year. Upon student's request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors.

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COURSES

Computer networks

Networks general infrastructures Introduction to reference models Architecture and network typologies Mobile and wireless radio systems

Database

Creation, management and interaction with database Information retrieval

Database management automation Distributed databases

Database functionality evaluation Information encoding

Software engineering

Software processes modeling

Analysis and management of software development process

Maintenance and incremental development of software, with a specific focus on modularity

Software programming for local web servers and their interaction with clients Self-learning systems

Security

Security and reliability of systems Cryptography

Authentication techniques Web security

Access control

Block cipher algorithm

Virtual laboratories, case studies, lectures and testimonies given by experts in the field ensure a highly practical and operational approach.

After the completion of the modules, the participants will carry out a written project work in which they will be required to develop a practical case study. They will be supervised by an academic tutor to identify viable solutions in order to stimulate the problem solving attitude of students.

OUTCOMES AND PROFESSIONAL PROFILE

The Master in Computer Science intends to train high-skilled professionals able to work in public and private organizations worldwide as business information systems managers.

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MASTER IN DIGITAL MARKETING

Digital and Social media in the context of new technologies are becoming the new trends worldwide. For some people these social media have the power to change relationships between consumers and companies being a way to reach audiences and engage them in commercial transactionsin a more effective way. From the current trends in the marketing environment, it is clear that there are opportunities for social media professionals to make significant impacts in their sector. The MSc in Digital Marketing is specially designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer phycology and buying behavior, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.

It is possible to enroll at any time of the year. Upon student's request it is possible to arrange for personalized face-to-face meetings with professors and academic advisors.

COURSES

Marketing in the Digital Era

Consumer Psychology and Buyer Behaviour Marketing Strategy

Managing Brands in a Digital context Integrated Marketing Communications E – Marketing

Managing people in Virtual Organisations Advertising with New Media

Contemporary Issues in Marketing Social Media Analysis

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OUTCOMES AND PROFESSIONAL PROFILE

Graduates from the MSc in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. They will improve their problem solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Furthermore graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment.

CONTACTS

International Students Admissions Office Università degli Studi Guglielmo Marconi Via Plinio, 44 Rome 00193 - Italy

Tel. +39 06 37725 538

E-mail: [email protected] Segreteria Internazionale

Università degli Studi Guglielmo Marconi Via Plinio, 44 Roma 00193

Tel. +39 06 37725 235

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Università degli Studi Guglielmo Marconi

Via Plinio, 44 Rome 00193 – Italy

International Students Admissions Office

Tel. +39 06 37725 538 E-mail: [email protected]

Segreteria Internazionale

Tel. +39 06 37725 235