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(1)

Dr. Kamran Moosa

Advisor & Past Chairman,

Quality & Productivity Society of Pakistan

T

OWARDS

S

UCCESSFUL

I

MPLEMENTATION

OF

TQM

PAKISTAN

Part 1

Overview and

State of TQM

in Pakistan

Part 2

TQM

Implementation

Challenges

Contents

2

(2)

Journey of Quality

Management in Pakistan

3

PART 1

PAKISTAN

Population

180 M

GDP Contribution

20 % Agriculture

26 % Industry

54 % Services

% Occupation

45 %

Agriculture

21 %

Industry

34 %

Services

Labor Force

60 Million

Capita Income

$ 1256 (2012)

Pakistan

(3)

PAKISTAN

Cont…

Literacy Rate

58 %

Primary Schools

155,500 ; Students 20.0 M

Middle & Secondary

70,000 ; Students 9.3 M

Colleges

1,558 ; Students 1.0 M

Universities

135 ; Students 1.4 M

______________________________________________

Overall

227,400 ; Students 31.7 M

5

(Source: Pakistan Economic Survey 2011-2012, GOP)

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

PAKISTAN INDUSTRY

5000 Garments

1220 Ginning

750 Finishing

700 Knitwear

456 Spinning

400 Towels

200 Weaving

6

Textile

8800

Manufacturing Units

(4)

PAKISTAN

Cont…

725

Tanneries

460

Garments

524

Footwear

348

Gloves

302

Sports/Goods

7

Leather

2360

Manufacturing Units

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

Cont…

77

SUGAR PLANTS

11

FERTILIZERS PLANTS

25

CEMENT PLANTS

87

OIL MILLS

500

STEEL MILLS/RELATED

1129

CHEMICAL PLANTS

750

SOFTWARE

370

CONSTRUCTION

131

ISP’s

Others

Manufacturing

Units

(5)

PAKISTAN

Automobile

& Aircraft

Manufacturing Units

Cont…

47

MANUFACTURERS

6

CARS (1 LOCAL)

19

TRUCKS/BUSES

22

MOTORCYCLES

780

DIRECT VENDORS

3

AIRCRAFT OVERHAULING

1

LOCALLY DESIGNED

(JF Thunder)

9

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

Made in Pakistan

Made in Pakistan

PAKISTAN

10

TQM in Education & Certifications

Certification Bodies (ISO Stds)

20

Academic / Universities

135 universities

Accreditation Bodies (HEC, PEC, PMDC, etc)

TQM as a subject in MBA

SQC in BSc Engineering

MSc in QA/TQM by two institutions

PGD in QA by two institutions

Chambers of Commerce

TQM Bureau, Lahore Chamber of Commerce

& Industry

(6)

PAKISTAN 1980s

1990s

2000s

2010s

TQM Growth

TQM Journey in Pakistan

Inspection / Testing

ISO Stds

TQM / TPM

Six Sigma,

SQCC Schools

HEC’s Self Assessment

Big Industry

Automobile,

Defence, Engg.

Textile

Automobile,

Telecom

Banks, Software

Engineering,

Banks, Telecom

universities

11

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN 1980s

1990s

2000s

2010s

TQM Growth

TQM Journey in Pakistan

Inspection / Testing

ISO 9000

TQM / TPM

Six Sigma,

SQCC Schools

HEC’s S.A.

Good Lab is good QC

ISO 9000 as a QA Model;

everyone took interest

Criticism on ISO 9000; goals

not met; serious concerns

Quality Circles in

Schools; Six Sigma

picked up; partial

Q’Award

(7)

PAKISTAN

20 years of outstanding TQM history

Quality Circles, Kaizen, JIT, 5S, TPM,

Statistical Process Control

50-60 Quality Circles / year

8000-9000 Kaizen per year

13

Case 1: Indus Motors Karachi

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

2007: Initiative of Quality Circles / TQM in

Education in Northern Region of Pakistan

70 institutions involved in SQC as extra

curricular activities

Objective: To produce Quality minded

Citizens

Annual Convention where students

participate

Case 2: TQM / Students Quality Circles in Schools

Modernage School, Abbottabad

14

(8)

PAKISTAN

Adopted Bloom’s Taxonomy as a Basic

Learning Quality; i.e. 6 Levels

Level 1: Remembering

Level 2: Understanding

Level 3: Applying

Level 4: Analyzing

Level 5: Evaluating

Level 6: Creating

Adopted TQM/SQC in curriculum, Exams,

and Teaching Methods

Personality Development

New Initiative ‘Industrial Kid’; industry

liaison at school level

Case 3: TQM in School:

SPS School & College, Swat

15

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

1.

QM / QA deals with improving process based approach to

organizational

performance improvement & standardization,

still at growth level at the

national level

2.

Used in Pakistani industries and organizations as voluntary programs since

1990’s;

20 years of experience in Pakistan

(e.g. ISO Stds).

3.

Only

10-30% success rate

is commonly reported in internal QA programs

(and even in external QA programs)

4.

Too many companies start these initiatives for 1-2 years and then

abandon;

very few cross the 3

rd

year.

Weak Sustainability

5.

Effective implementation of internal QA was found in 15% firms ,

satisfactory in 25%; poor in 60%. Ref: Moosa (2000)

6.

Role of ISO Certifications is weak, need some upgradation

7.

National Quality Award called Prime Minister Quality Award mobilized in

2012. Not yet awarded.

(9)

Quality and Productivity

Society of Pakistan

Building a World-Class Pakistan

QPSP Website

(10)

QPSP memberships

19

PAKISTAN

Forums (monthly Quality Forum)

Magazine (Quest for Excellence)

Biannual Exams (Certified Quality

Manager – 2 times/year)

Collaborations on

Conferences (ICQI, with PIQC)

Students Quality Circles (Modernage)

Prime Minister Quality Award (NPO)

(11)

Annual Magazines

21

Conference

(12)

Towards Successful

Implementation of TQM

PART 2

PAKISTAN

Dimensions of TQM program

TQM

Tools & Methods

TQM

Cultural Values

TQM

Models & Frameworks Customer Focus Leadership (for Quality) Vendors Relations Process Approach Systems Approach Data based Analysis Problem solving Continual Improvement Ethics & Social Norms Creativity

ISO Certifications Quality Awards Business Excellence Models Accreditation Models Quality Function Deployment Failure Mode & Effect Analysis Statistical Process Control Benchmarking Cost of Quality Business Process Reengineering Six Sigma GR&R Design of Experiments Total Productive Maintenance

TQM

Implementation Project Mgt McKinsey/s 4 Levels UMIST’s 5 Levels Crosby’s 5 Stages Ghobadian’s Model Oakland’s Model Technical Cultural

(13)

PAKISTAN

TQM Culture – the ultimate goal

Successful

TQM Deployment

TQM

Project Management

TQM

Values/Culture

TQM

Frameworks

TQM

Tools

Learning

Processes

Project

Mgt

Processes

Leadership

& Cultural

Processes

25

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

TQM

Development

Deployment

Sustainability

(Continuity)

TQM Development, Deployment & Sustainability

26

(14)

PAKISTAN

Studies on TQM Implementation

Success and Failure of TQM in Global scenario

Most studies confirm improvement in performance due to TQM but very

little on its sustainability;

Singhal’s study (2001) is most prominent

Ollila (1995), Terziovsk (1999),

10-30% success

reported in many studies ;

Oakland (2007), Yui (1995), Beer (2003), Hackman (1995), Caudron (1993), Harari (1993), Korukonda (1999)

Success and Failure of TQM in Pakistan

Effective implementation was found in 15% firms , satisfactory in 25%;

poor in 60%.

Moosa (2000)

100 Conference papers on TQM practices from 1995 to 2010; most

reported problems in implementation and integration with existing

organizational culture.

(Jamshed Khan 2000, lever Brother 2000, Habib Rafiqe (2000), Gillete (2000), saphire Textile (1998), Packages (2000), PTC (2000)

27

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

Success

25%

Failure

75%

Challenge: TQM Failure 75%

(15)

PAKISTAN EFFE C TI V EN ES S

1ST Year 2nd Year 3rd Year

Starter

Amateur

Mature

10-20%

80-90%

TQM Maturity over years

Development

Phase Starts

Deployment

Phase Starts

Sustainability

Phase Starts

29

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

How can you standardize an SOP ?

HANDWASHING

(16)

Sustainability = Quality x Time

31

Compliance to

Processes

Suppliers

Organization

Products & Services

IT

Part time faculty Software

Mnt

PAKISTAN

Examples

Competency Rate Duration of vacant posts % of Poor Hiring Number of persons hired

Number of Trainings

HRD

Error Rate Delays Cost of unit test Number of tests Types of Tests

TESTING

DEPT.

% Defectives/Rejected Cost of Production/item Number of items/unit time Number items produced

Types of products produced

PRODUCTION

DEPT.

Graduate Competency Rate Job Placement Rate % of Satisfied Graduates % of Satisfied Employers Number of Students Number of Teachers Number of Programs Number of Branches

UNIVERSITY

Delivery Rate Damage Rate Transactions/day/person Number of Letters

Number of Post Offices Number of Transactions

POST OFFICE

Quality

Objectives

(17)

TQM dashboard (Example)

33

PAKISTAN

Quality, QA and Org’l Culture

Quality

Outcomes

KPIs

Due to Poor Culture of Standardization Due to Poor Culture of

Creativity & Involvement Standardization Culture of

Needs improvement

Culture of Creativity & Involvement

Needs improvement

34

(18)

PAKISTAN

I

MPROVEMENT

To Improve

PERFORMANCE

S

TANDARDIZATION

To Strengthen

SYSEMS

TQM

TQM Key Objectives

Effective Development,

Training, Enforcement

Auditing of

SOPs

Effective Development,

Training, Enforcement

Auditing of

KPIs

70-80%

20-30%

35

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

What TQM does 70/20/10

0

1

2

3

4

5

STOP

(Processes Not followed)

1

PROCESS CONTROL Process Not effective

2

PROCESS IMPROVEMENT WITH PROBLEM SOLVING Process Not suitable

3

PROCESS CHANGE

Analysis

Incidences

(19)

PAKISTAN

A

C

B

3 6 9 12 18

Time (months)

Acceptable

Satisfactory

Good

Excellent

60%

15%

25%

37

ISO 9000 Survey

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN 90 70 60 50 40 30 15 0 10 20 30 40 50 60 70 80 90 100

P

ro

d

u

ctio

n

S

ale

s

P rod. P la nni ng

F

inan

ce

QA

M

ar

ke

ting

Desi

g

n

Quality Practices in Departments

%

38

ISO 9000 Survey (Cont.)

(20)

PAKISTAN 95 85 80 30 25 25 25 20 15 10 5 0 10 20 30 40 50 60 70 80 90 100 IS O 9 0 0 0 SPC C . S u rv e y QC C B e n c h m a rk ing R e e n g ine e ring Q. A w a rd Kaiz e n /5 S Q PD J IT Ne w M g t T o o ls

%

39

ISO 9000 Survey (Cont.)

Application of TQM Tools

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

TQM Aspects vs Intermediate & Final Impacts

40

(Final)

(21)

PAKISTAN

TQM survey 2010

Responses of Items with p<0.05

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

42

Responses of Items with p<0.05

TQM survey 2010

(22)

PAKISTAN

43

Responses of Items with p<0.05

TQM survey 2010

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

(23)

PAKISTAN

45

TQM survey 2010

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

PAKISTAN

Categorization of Contextual Factors

Leadership of TQM Program

Size of Organization

A Category

Most Influencing

Effectiveness of ISO 9000

Formally Adoption of QA System in firm

Job Positions

B Category

Medium InfluencingExport orientation Location of Firms Sectors Type of Firms

C Category

Little influencingExperiences of Employees Background of Employees Age of Employees

D Category

Least influencing

46

(24)

PAKISTAN

Making TQM Programs Sustainable

K. MOOSA, MEQA 2013 CONFERENCE, JEDDAH, SAUDI ARABIA

47

Strategy

Accountability

of HODs on

outcomes

KPIs for every

dept

Systems

approach

Cultural focus

Structure

Competent

TQM Mgr

TQM Steering

Committee

Dept’l Coord

Quality Imp

Teams

Development

Training

Plans

HODs

Coord’s

Empl’s

Types of Trg

KPIs

SOPs

Cultural

Quality

Reviews

Quality

Reports

Process Imp

Teams

Rewards &

Awards

Thorough

Audits &

Ass’t’s

PAKISTAN

Conclusion

TQM is only effective, if behind it are:

The Right Strategy

The Right Structure

The Right Training

and

(25)

References

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