Web Metrics for University Communications Platforms
June 2011
Cornell.edu
The Cornell Home Page saw 798,048 views in the month of June (May: 943,638) Total page views for the entire site were 1,936,610 (May: 2,217,287) and there were 458,059 unique visitors (May: 527,628).
The most popular page on the site for June was the Admissions Bridge Page, which saw 98,431 views.
Top Spotlights on the Cornell Home Page
Olin at 50 660
LINK Mag Spring 2011 313
Annual Fund FY2011 Drive 136
New York City
The Cornell in New York page was redesigned in May and launched on June 3. Due to an error in coding, we do not have complete stats on the page for the month of June. The page saw 2,755 views between June 13 and the end of the month. We will have complete stats from July moving forward.
The CornellNYC blog had 1782 visits in June (May: 2,834), representing 1587 unique visitors (May: 2,475).
Caring Community
The Caring Community page saw a total of 604 views in June (May: 756), 498 of which were unique (May: 575).
CornellCast traffic report - June 2011
19,325 unique viewers tuned in to CornellCast content in June via the CornellCast website and embedded players. The average duration watched per viewer was 31 minutes, 10 secs. The CornellCast website had 33,660 total page views (29,407 uniques). This includes traffic to the default url and links to specific videos on our main and mobile sites.
Highlights:
Website traffic this month was up 55% from 2010.
CornellCast weekly emails generated 4,969 total page views in June (11% of the CornellCast site total). This year's Olin Lecture was the biggest draw, followed closely by Cornelliana Night.
167 videos were added in June, bringing the collection to 1,467 items. The majority were migrated from CyberTower Classic. Migration is now complete!
Top 10 most watched:
1. 'This Is' by Alex Silver and Jon Tai - 2581 viewers 2. Graduation weekend montage - 1902 viewers 3. Inside Cornell featuring Trevor Pinch - 1625 viewers 4. Cornelliana Night - 1601 viewers
5. Commencement - 965 viewers
6. Staff Notes featuring Amy Benedict-Augustine - 807 viewers
7. Oct. 4, 2010 Messenger lecture by Nima Arkani-Hamed - 786 viewers 8. Sep. 28, 2007 lecture by Ann Druyan (Carl Sagan's widow) - 600 viewers 9. Convocation featuring Rudy Giuliani - 500 viewers
10. Chronicle commencement feature - 457 viewers
Live webcasts:
June 10 Olin Lecture with Chuck Feeney 25 viewers
Avg duration watched per viewer: 23 minutes, 41 seconds June 11 Reunion State of the University Address
• 45 viewers
• Avg duration watched per viewer: 53 minutes, 41 seconds June 11 Cornelliana Night
• 31 viewers
• Avg duration watched per viewer: 33 minutes, 58 seconds
Series performance:
Sidelines
• Total viewership: 1,369 unique viewers
• Avg duration watched per viewer: 11 minutes, 11 secs Staff Notes*
Paint the Town Red*
• Total viewership: 138 unique viewers
• Avg duration watched per viewer: 4 minutes, 52 secs CU in the Kitchen*
• Total viewership: 283 unique viewers
• Avg duration watched per viewer: 11 minutes, 53 secs *No new episodes this month
Comments
"After watching your wonderful video, I'm sitting here early in the morning feeling so happy/sad, and weepy! What a fabulous summing up of what Cornell is. You nailed it, and thank you so much. Cornell is the best!! A "very old" grad, class of '59, and proud grandparent of an incoming freshman, '15." ~ alum
"Great video. Loved it immensely." ~ alum re: 'This Is'
"What fun! Thanks for doing this for those at home--reunion year or not. It makes us want to come when it's our year." ~ alum re: Cornelliana webcast
"Thank you for a wonderful experience!" ~ alum re: Cornelliana webcast
"Are sporting events simulcasted? We are particularly interested in men's soccer. If so, do you do home games only or also travel games? Thanks!" ~ parent of
prospective student
"Have you tried some of the other mosquito species such as albopictus or some of the culex sp? I would assume size of the wings will alter the frequency somewhat." ~ visitor via YouTube re: Mosquito Hearing
"Richie is such a class act. A true legend of the sport. " ~ visitor via YouTube re: Sidelines with Richie Moran
FY11 Q4 Summary:
• CornellCast traffic this quarter up 63% from FY10. • 106,614 total page views this quarter.
• Email sources* generated 14% of traffic to the CornellCast site • Mobile site traffic accounted for 6.5% of our total.
• Top content: Lecture by physicist Nima Arkani-Hamed, 'This Is' by Alex Silver and Jon Tai, Commencement ceremony, Graduation weekend montage. *Please note that email source data is reported using Google campaign tracking. Promotions not using campaign tracking urls were not included.
CyberTower
The CyberTower home page saw 859 page views in the month of June (May: 826), 690 of which were unique (May: 662). The CyberTower server was retired at the end of June, after migrating all content into CornellCast. CyberTower content is now part of CCast and will be counted in terms of CCast views as reported above. It is still available via the familiar cybertower.cornell.edu address.
Events Calendar
The Localist Calendar saw a total of 50,297 views in June, 15,523 of which were unique.
Top Events
Event Views
Ithaca Festival 1244
Mobile Visits
The entire cornell.edu site saw 29,543 visits from the top five mobile devices in June (May: 34,603). This represents 3% of the total visits to the site. See the chart below for a breakdown.
9628
10405 5804
1333 2373
Mobile Device Visits
ipad iphone android Black Berry ipod
Social Media
The Cornell Facebook Page garnered 3,616 new fans in the month of June (May: 10,891). As of July 11, 2011 the page had 63,345 fans
(
May 31, 2011: 59,253). Impressions for the month of June were skewed by reactions to the winners of a Photo contest that was run and are not relevant to reporting.There were 560 new Twitter followers in the month of June (May: 668), for a total of 8,828 followers as of July 6, 2011.
Top Five Tweets for June:
Cornell proposes 'transformative' NYC campus http://ow.ly/5nMzn #cornellnyc
208 clicks
Check out the brand new Cornell in New York City page, launched today!
145 clicks
Ithaca made the top 100 list of best places to relocate. Can we make it to # 1
140 clicks
Pawprint has been redesigned! Check out the new site 132 clicks Here's some cute to make your Monday morning more bearable: baby
seagulls from the Shoals Marine Lab
128 clicks
Alumni Website
The alumni.cornell.edu site saw 40,420 visits in June (May: 32,150), representing 26,800 unique visitors (May: 22,810). The Alumni Home Page saw 18,272 page views (May: 16,099), 14,201 of which were unique (May: 12,429).
Reunion traffic was heavy in June. The social media mashup page saw 2,892 views, while the Reunion home page had 14,484 (10,792 unique).
Chronicle Online
The Chronicle Online saw 329,950 page views in June (May: 382,781), representing a total of 185,783 unique visitors (May: 207,411). The Chronicle Homepage saw 17,660 views in June (May: 22,640).
Top Fifteen most read in June:
Researchers explain why bicycles balance themselves (April 2011) 28,708
Robot adapts to injury (Nov. 2006) 16,119
Computer derives natural laws (April 2009) 15,628 Researchers create ultra-thin, ultra-tough balloon (Sept. 2008) 12,218
Electric fish diverging (June 2006) 11,444
Light pressure at the nanoscale (Nov. 2009) 10,008
Universal robotic gripper (Oct. 2010) 9,372
Sagan and Dalai Lama on science, religion (Oct. 2007) 8,658 Gold hybrid nanoparticles kill cancer (March 2010) 7,809 Evidence for psychic activity found (Dec. 2010) 5,447
Graduation Weekend 2011 4,625
Switchable adhesion device (Feb. 2010) 3,650
Device tests uncertainty principle (Sept. 2006) 3,608 Young Cornell filmmakers at Cornell Club (May 2010) 3,392 Short videos help cooks to change their ways (April 2011) 3,376
Ezra Magazine
The Ezra Magazine site saw 8,567 page views in June (May: 6,394) The site saw a total of5,927 visits in June (May: 4,467), 5,171 of which were unique (May: 3,958).
Top Ten Clickthroughs from the Newsletter:
Ezra Update top story on BearClaw and MADathletic 1,538 clicks Chronicle Online's Reunion 2011 coverage page 1,298 clicks
Event link: CEN NYC "Startup Stories” 672 clicks Chronicle Online coverage of State of the University address 531 clicks Event link: Mix and Mingle Member Summer Cocktail Party at
Cornell Club-NYC
484 clicks
Chronicle Online coverage of Hotel School's Icon & Innovator awards dinner in NYC
428 clicks
Chronicle Online Walter Lynn obituary 408 clicks Ezra Update feature on faculty renewal gifts 376 clicks Chronicle Online story on Andrew Tisch to co-lead campaign 361 clicks Link to new issue of Ezra magazine online 357 clicks
Pawprint
The Pawprint web site saw 628 visits in June (May: 445), 528 of which were unique (May: 355). The site was redesigned and launched in late June.
