• No results found

MEDIA INFORMATION. z Mission Statement z Editorial Calendar z Circulation & Distribution z Rate Card z Material Requirements z Contact Us

N/A
N/A
Protected

Academic year: 2021

Share "MEDIA INFORMATION. z Mission Statement z Editorial Calendar z Circulation & Distribution z Rate Card z Material Requirements z Contact Us"

Copied!
8
0
0

Loading.... (view fulltext now)

Full text

(1)

z

Mission Statement z

Editorial Calendar z

Circulation & Distribution

z

Rate Card z

Material Requirements z

Contact Us

2016

MEDIA INFORMATION

(2)

Mission Statement

Tel: 480 . 366 . 6025

[

cateringmagazine.com

International Media Group, Inc. 60 E. Rio Salado Parkway,

Suite 900 Tempe, Arizona 85281

Tel: 480.366.6025 Catering Magazine

remains the leading busine

ss-to-business trade publica

tion for catering, foodservic

e and event professionals.

This is a reputation that ha

s been earned

through establishing long-r

unning, successful relation

ships with the suppliers of products and s

ervices that foodservice pro

fessionals need. Catering Mag

azine nurtures thes e partnerships by offering the

best outcom

es through our publication a

nd online capabilities. Within our many successfu

l alliances at trade show an

d conference events,

Catering Magazine

guarantees vast nationwide distribution an

d truly reache

s the largest ta

rget group. When you purchase

Catering Magazine

advertising in print, online,

or list your company in our

online Resource Guide, you know you are r

eaching the tens of thousan

ds of caterers nationwide w

ho need your products and s ervices. Whether they’ve been in b

usiness for a long time, or j

ust starting out, caterers tu rn to

Catering Magazine for our recognized forward-thinkin

g approach to industry new

s, information and trends. Our staff, with guidance fro

m many industry experts, d

esign each issue in a manne

r that provides invaluable knowledge and invites new

ways of thinking. Each issue ha

s relevant information for th

e owners, managers and de

cision-makers of on- and- o

ff-premise catering companies.

The publicatio

n reaches catering company

owners, food

and beverage directors and

banquet man

agers of hotels, resorts, banqu

et halls, clubs and institutio

nal facilities. Subscribers a

lso include ch

efs and event planners. And to ensure the integrity o

f our distribution, subscrib

ers must be qualified, so w

e can guarantee that the peo ple you are trying to reach are the v

ery people within the food

service/hospitality industry

who are receiving Catering Magazine.

Caterers alw

ays are looking for ways to

make their businesses com

petitive and successful, an

d they will look through our publication for those id

eas, which makes

Catering Magazine

a perfect com

municator for you to reach them. We welcome you and you

r business on our pages. Sincerely,

Klaas De Waal Publisher

(3)

January/February 2016 1/27/2016

The Stations & Buffets Issue

To help our readers add pizzazz to their events in the new year,

Catering Magazineexplores the trends in stations and buffets. 

Product categories featured include:

• Buffet Serviceware & Equipment • Appetizers & Hors d’Oeuvres

• Software & Payment Systems for the Foodservice Industry BONUS DISTRIBUTION

>>International Restaurant & Foodservice Show of New York, NY, March 6-8, 2016

>>Midwest Foodservice Expo, Milwaukee, WI, March 7-9, 2016

>>NBBQA National Conference & Tradeshow, Nashville, TN, March 9-12, 2016

>> Northwest Foodservice Show, Seattle, WA, March 20-21, 2016

March/April 2016 3/30/2016

In the Professional Kitchen Issue

Special Section: Institutional Catering

Catering Magazineopens the door to peek inside the most important part of a caterer’s business—the kitchen—and shines a spotlight on institutional catering.

Product categories featured include:

• Foodservice Equipment, Cookware, Cutlery, Appliances, Temperature Control Devices, Heating & Holding Equipment, Utensils

• Uniforms & Footwear

• Organic & Gluten-Free Foods BONUS DISTRIBUTION

>> National Restaurant Association, Chicago, IL, May 21-24, 2016

May/June 2016 5/25/2016

The Outdoor Cooking & Events Issue

To kick off the summer season, Catering Magazineinspires readers with ideas and tips for outdoor events.

Product categories featured include:

• Outdoor Cooking Equipment: Grills, Smokers & Mobile Pizza Ovens • BBQ Meats & Sauces

• Packaging/Storage Containers & Disposables BONUS DISTRIBUTION

>> Texas Restaurant Association Marketplace, Houston, TX, June 26-27, 2016

>> Experience 2016! Produced by the National Association for Catering and Events,

Ft. Lauderdale, FL, July 17-20, 2016

Issue

Advertising Deadline

[

(4)

EDITORIAL CALENDAR 2016

Issue

Advertising Deadline

[

July/August 2016 7/20/2016

The Future of Catering

Where is the industry going? What trends are affecting caterers’ businesses?

Catering Magazinegazes into our crystal ball to predict what’s coming and how best to prepare.

Product categories featured include:

• Culinary Schools & Educational Services • Ethnic Cuisine/International Foods

• Transport Equipment: Vehicles, Mobile Kitchens, Carts, Carriers & Totes BONUS DISTRIBUTION

>>Louisiana Foodservice & Hospitality Expo, New Orleans, LA, August 6-8, 2016

>>Western Foodservice & Hospitality Expo, Los Angeles, CA, TBA

September/October 2016 9/21/2016

The Holiday Season Issue

’Tis almost the season to eat, drink and be merry, soCatering Magazineserves up a menu of culinary and mixology trends, including recipes.

Product categories featured include:

• Wine, Beer, Spirits & Craft Cocktails • Appetizers, Meats & Seafoods

• New Ideas and Products to Jazz Up Holiday Events BONUS DISTRIBUTION

>>Florida Restaurant & Lodging Show, Orlando, FL, TBA

>>Trade & Trends Food Show, Secaucus, NJ, TBA

>>Kosherfest, Secaucus, NJ, TBA

November/December 2016 11/16/2016

The Wedding Issue

Readers are cordially invited to celebrate “the big day" withCatering Magazine's

annual issue devoted to the latest and greatest in wedding trends.

Product categories featured include:

• Linens, Dinnerware, Flatware, Glassware & Serviceware • Event & Restaurant Furniture

• Wedding Cakes & Desserts

• Dessert Wines, Champagnes & More

Each issue ofCatering Magazinealso includes at least four of the following

types of articles in 2016*:

Insider’s Insight:An industry pro shares tips and trends News –The latest in products, people and events

Profile –An exclusive interview with a well-known or noteworthy industry leader How To –Educational articles designed to help run and improve your business Business –Informational articles designed to help increase efficiency and profitability Trends –The latest in food, beverage, service and presentation to keep you current Drinks –Wine, beer, spirits and non-alcoholic beverage ideas

Events –Coverage of upcoming trade shows and conference events Bookends –New book releases that inspire and inform

(5)

Circulation & Distribution

FREQUENCY:

PRINT CIRCULATION:

Published six times in 2016. 12,000+ subscription base, mail certified, 100% controlled and qualified.

ADDITIONAL PRINT BONUS DISTRIBUTION:

Catering Magazine has a substantial nationwide distribution and circulation system in place with many strategic trade show and conference partners. Together with our partners, we secure the distribution of thousands of additional magazines at these events.

ONLINE DISTRIBUTION:

Catering Magazine delivers E-Newsletters every two months over 100,000 industry professionls. Furthermore, the available online page flipper on www.cateringmagazine.com is viewed and downloaded by thousands.

TARGET AUDIENCE:

Food and Beverage Directors, Catering and Foodservice Managers and Directors, On- and Off-Premise Catering Owners and Event Specialists

PRINCIPAL EXECUTIVES AND MANAGERS AT THE FOLLOWING

TYPES OF FACILITIES:

Restaurants, Hotels, Resorts, Special Events Sites, Banquet Halls, Country Clubs, Industrial Facilities including: schools, colleges, hospitals, convention centers, prisons and military bases

CATERING MAGAZINE BONUS DISTRIBUTION IN 2016:

International Restaurant & Foodservice Show of New York

March 6-8, 2016 New York City, NY

www.internationalrestaurantny.com Midwest Foodservice Expo March 7-9, 2016

Milwaukee, WI

www.wirestaurant.org/expo

NBBQA National Conference & Tradeshow March 9-12, 2016

Nashville, TN www.nbbqa.org

Northwest Foodservice Show March 20-21, 2016

Seattle, WA

www.NWFoodserviceShow.com

National Restaurant Association Show May 21-24, 2016

Chicago, IL

show.restaurant.org/Home

Texas Restaurant Association Marketplace June 26-27, 2016

Houston, TX

www.tramarketplace.com Experience 2016!

Produced by the National Association for Catering and Events

July 17-20, 2016 Ft. Lauderdale, FL www.nace.net

Louisiana Foodservice & Hospitality EXPO August 6-8, 2016

New Orleans, LA www.LRA.org

Western Foodservice & Hospitality Expo TBA

Los Angeles, CA

www.westernfoodexpo.com

Florida Restaurant & Lodging Show TBA Orlando, FL www.flrestaurantandlodgingshow.com   Kosherfest TBA Secaucus, NJ www.kosherfest.com

Trade & Trends Food Show TBA

Secaucus, NJ www.ttfoodshow.com

Note that additional events and bonus distribution may be added in 2016.

[

(6)

2016 Rate Card

DISPLAY ADVERTISING

Rates below reflect full color, gross charge

Size 1X 2X 4X 6X Spread $6,805 $6,420 $6,005 $5,640 Full $3,760 $3,555 $3,360 $3,275 2/3 $3,135 $2,970 $2,820 $2,655 1/2 $2,710 $2,615 $2,500 $2,415 1/3 $2,050 $1,985 $1,920 $1,835 1/4 $1,730 $1,715 $1,660 $1,585 1/6 $1,575 $1,550 $1,510 $1,460 Cover Gatefold $6,500 Premium Positions

– Front Cover: request for price and stipulations

– Back Cover:add 20 percent

– Inside Front or Back Cover:add 15 percent

– Across Inside Front Cover, Table of Contents, Publisher’s or Editor’s Letter:add 10 percent

Frequency discounts based on number of placed insertions within a 12-month period.

MARKETPLACE (CLASSIFIEDS)

Rates per column inch, maximum 4”

1X $200.00 3X $175.00 each 6X $150.00 each

ONLINE ADVERTISING ON CATERINGMAGAZINE.COM

Enjoy the benefits from thousands of online readers of Catering Magazine, available on all mobile devices.

WEBSITE BANNER RATES

Leaderboard Banners Standard Banners

728 x 90 pixels 300 x 250 pixels

12 months $400 mo. 12 months $250 mo. 9 months $450 mo. 9 months $275 mo. 6 months $500 mo. 6 months $300 mo. 3 months $550 mo. 3 months $350 mo. CATERING MAGAZINE E-NEWSLETTER

Over 100,000 recipients will receive our Catering Magazine E-Newsletter six times per year in between our printed editions.

E-Newsletter banner advertising only available for display advertisers. Banner size 728 x 90 pixels.

1X $950 3X $750 each 6X $500 each

ONLINE RESOURCE GUIDE

-

COMPANY LISTING: 12 months - $1,200

Enhance your Resource Guide listing by posting your catalog, product demo, video, slide show or webinar in our Online Virtual Trade Show

1 Month $1,000 - 3 Months $2,500 - 6 Months $5,000 - 12 Months $9,000

*** Call Suzanne Bernhardt for details and special promotions ***

POLYBAGGED INSERTIONS:

Postcard, Flyer, Brochure, etc.

(Prices based on 12,000 copies)

1 - 4 Pages: $3,200

5 - 8 Pages: $4,200 9 or more pages, Call for more information

Please contact Advertising Sales Manager, Suzanne Bernhardt: Phone: 678.880.9282 – Email:Suzanne@cateringmagazine.com

[

(7)

Sizes & Requirements

TERMS AND CONDITIONS

Net 30 days. Advertiser and advertising agency are jointly and severally liable for payment. Contracts, insertion orders, purchase orders, etc., containing sequential liability clauses will not be accepted.

15% agency commission applies on all display advertising generated by acknowledged adver-tising agencies, provided the account is paid in full within 30 days of invoice date.

FOREIGN PAYMENTS

Please contact International Media Group for wire payment details.

ADVERTISING PRODUCTION

& DESIGN

In-house creative services available. Call for a quote.

MATERIAL REQUIREMENTS

Preferred format for all advertising material is Adobe PDF file (Distiller for Print).

Native files, with the exception of image file made in Adobe Photoshop, are discouraged. All material must be made using CMYK color, and black text should be made by using black only.

Never make black text using CMYK. All art must have a resolution of 300 dpi or greater, and line art should be scanned at 1200 dpi.

EMAIL AD MATERIALS TO

: Suzanne@cateringmagazine.com

Dimensions

WIDTH X HEIGHT

Bleed size 8 3/8” X 11 1/8”

Full page/trim size 8 1/8” X 10 7/8”

Live area 7 5/8” X 10 3/8” 2-page spread/bleed 16 3/4” X 11 1/8” 2-page spread/trim 16 1/4” X 10 7/8” 2/3 page 4 5/8” X 10” 1/2 island 4 5/8” X 7 5/8” 1/2 horizontal 7” X 4 7/8” 1/3 square 4 5/8” X 4 7/8” 1/3 vertical 2 3/16” X 10” 1/4 vertical 3 3/8” X 4 7/8” 1/6 vertical 2 3/16” X 4 7/8” 1/6 horizontal 4 5/8” X 2 3/16”

Classified 2 3/16” X inch increments

(type & logos must be at least 1/4” from the trim)

(type & logos must be at least 1/4” from the trim)

(8)

Contact Us

Publisher Klaas De Waal Klaas@cateringmagazine.com Associate Publisher Antoinette De Waal Antoinette@cateringmagazine.com Editor

Sara Perez Webber

Sara@cateringmagazine.com Contributing Food Editor

Deanne Moskowitz

Deanne@cateringmagazine.com Advertising Sales Manager

Suzanne Bernhardt

Suzanne@cateringmagazine.com Art and Production Director

Randi Karabin Randi@cateringmagazine.com Administration Manager Barbara M. Ragsdale Barbara@cateringmagazine.com Circulation Manager Cherri Jonte Cherri@cateringmagazine.com

Catering Magazine

60 E. Rio Salado Parkway, Suite 900 Tempe, AZ 85281 Tel: 480.366.6025 Email: info@cateringmagazine.com Website: cateringmagazine.com

[

References

Related documents