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Mission Statement z
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Contact Us
2016
MEDIA INFORMATION
Mission Statement
Tel: 480 . 366 . 6025
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cateringmagazine.com
International Media Group, Inc. 60 E. Rio Salado Parkway,
Suite 900 Tempe, Arizona 85281
Tel: 480.366.6025 Catering Magazine
remains the leading busine
ss-to-business trade publica
tion for catering, foodservic
e and event professionals.
This is a reputation that ha
s been earned
through establishing long-r
unning, successful relation
ships with the suppliers of products and s
ervices that foodservice pro
fessionals need. Catering Mag
azine nurtures thes e partnerships by offering the
best outcom
es through our publication a
nd online capabilities. Within our many successfu
l alliances at trade show an
d conference events,
Catering Magazine
guarantees vast nationwide distribution an
d truly reache
s the largest ta
rget group. When you purchase
Catering Magazine
advertising in print, online,
or list your company in our
online Resource Guide, you know you are r
eaching the tens of thousan
ds of caterers nationwide w
ho need your products and s ervices. Whether they’ve been in b
usiness for a long time, or j
ust starting out, caterers tu rn to
Catering Magazine for our recognized forward-thinkin
g approach to industry new
s, information and trends. Our staff, with guidance fro
m many industry experts, d
esign each issue in a manne
r that provides invaluable knowledge and invites new
ways of thinking. Each issue ha
s relevant information for th
e owners, managers and de
cision-makers of on- and- o
ff-premise catering companies.
The publicatio
n reaches catering company
owners, food
and beverage directors and
banquet man
agers of hotels, resorts, banqu
et halls, clubs and institutio
nal facilities. Subscribers a
lso include ch
efs and event planners. And to ensure the integrity o
f our distribution, subscrib
ers must be qualified, so w
e can guarantee that the peo ple you are trying to reach are the v
ery people within the food
service/hospitality industry
who are receiving Catering Magazine.
Caterers alw
ays are looking for ways to
make their businesses com
petitive and successful, an
d they will look through our publication for those id
eas, which makes
Catering Magazine
a perfect com
municator for you to reach them. We welcome you and you
r business on our pages. Sincerely,
Klaas De Waal Publisher
January/February 2016 1/27/2016
The Stations & Buffets Issue
To help our readers add pizzazz to their events in the new year,
Catering Magazineexplores the trends in stations and buffets.
Product categories featured include:
• Buffet Serviceware & Equipment • Appetizers & Hors d’Oeuvres
• Software & Payment Systems for the Foodservice Industry BONUS DISTRIBUTION
>>International Restaurant & Foodservice Show of New York, NY, March 6-8, 2016
>>Midwest Foodservice Expo, Milwaukee, WI, March 7-9, 2016
>>NBBQA National Conference & Tradeshow, Nashville, TN, March 9-12, 2016
>> Northwest Foodservice Show, Seattle, WA, March 20-21, 2016
March/April 2016 3/30/2016
In the Professional Kitchen Issue
Special Section: Institutional Catering
Catering Magazineopens the door to peek inside the most important part of a caterer’s business—the kitchen—and shines a spotlight on institutional catering.
Product categories featured include:
• Foodservice Equipment, Cookware, Cutlery, Appliances, Temperature Control Devices, Heating & Holding Equipment, Utensils
• Uniforms & Footwear
• Organic & Gluten-Free Foods BONUS DISTRIBUTION
>> National Restaurant Association, Chicago, IL, May 21-24, 2016
May/June 2016 5/25/2016
The Outdoor Cooking & Events Issue
To kick off the summer season, Catering Magazineinspires readers with ideas and tips for outdoor events.
Product categories featured include:
• Outdoor Cooking Equipment: Grills, Smokers & Mobile Pizza Ovens • BBQ Meats & Sauces
• Packaging/Storage Containers & Disposables BONUS DISTRIBUTION
>> Texas Restaurant Association Marketplace, Houston, TX, June 26-27, 2016
>> Experience 2016! Produced by the National Association for Catering and Events,
Ft. Lauderdale, FL, July 17-20, 2016
Issue
Advertising Deadline
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EDITORIAL CALENDAR 2016
Issue
Advertising Deadline
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July/August 2016 7/20/2016
The Future of Catering
Where is the industry going? What trends are affecting caterers’ businesses?
Catering Magazinegazes into our crystal ball to predict what’s coming and how best to prepare.
Product categories featured include:
• Culinary Schools & Educational Services • Ethnic Cuisine/International Foods
• Transport Equipment: Vehicles, Mobile Kitchens, Carts, Carriers & Totes BONUS DISTRIBUTION
>>Louisiana Foodservice & Hospitality Expo, New Orleans, LA, August 6-8, 2016
>>Western Foodservice & Hospitality Expo, Los Angeles, CA, TBA
September/October 2016 9/21/2016
The Holiday Season Issue
’Tis almost the season to eat, drink and be merry, soCatering Magazineserves up a menu of culinary and mixology trends, including recipes.
Product categories featured include:
• Wine, Beer, Spirits & Craft Cocktails • Appetizers, Meats & Seafoods
• New Ideas and Products to Jazz Up Holiday Events BONUS DISTRIBUTION
>>Florida Restaurant & Lodging Show, Orlando, FL, TBA
>>Trade & Trends Food Show, Secaucus, NJ, TBA
>>Kosherfest, Secaucus, NJ, TBA
November/December 2016 11/16/2016
The Wedding Issue
Readers are cordially invited to celebrate “the big day" withCatering Magazine's
annual issue devoted to the latest and greatest in wedding trends.
Product categories featured include:
• Linens, Dinnerware, Flatware, Glassware & Serviceware • Event & Restaurant Furniture
• Wedding Cakes & Desserts
• Dessert Wines, Champagnes & More
Each issue ofCatering Magazinealso includes at least four of the following
types of articles in 2016*:
Insider’s Insight:An industry pro shares tips and trends News –The latest in products, people and events
Profile –An exclusive interview with a well-known or noteworthy industry leader How To –Educational articles designed to help run and improve your business Business –Informational articles designed to help increase efficiency and profitability Trends –The latest in food, beverage, service and presentation to keep you current Drinks –Wine, beer, spirits and non-alcoholic beverage ideas
Events –Coverage of upcoming trade shows and conference events Bookends –New book releases that inspire and inform
Circulation & Distribution
FREQUENCY:
PRINT CIRCULATION:
Published six times in 2016. 12,000+ subscription base, mail certified, 100% controlled and qualified.
ADDITIONAL PRINT BONUS DISTRIBUTION:
Catering Magazine has a substantial nationwide distribution and circulation system in place with many strategic trade show and conference partners. Together with our partners, we secure the distribution of thousands of additional magazines at these events.
ONLINE DISTRIBUTION:
Catering Magazine delivers E-Newsletters every two months over 100,000 industry professionls. Furthermore, the available online page flipper on www.cateringmagazine.com is viewed and downloaded by thousands.
TARGET AUDIENCE:
Food and Beverage Directors, Catering and Foodservice Managers and Directors, On- and Off-Premise Catering Owners and Event Specialists
PRINCIPAL EXECUTIVES AND MANAGERS AT THE FOLLOWING
TYPES OF FACILITIES:
Restaurants, Hotels, Resorts, Special Events Sites, Banquet Halls, Country Clubs, Industrial Facilities including: schools, colleges, hospitals, convention centers, prisons and military bases
CATERING MAGAZINE BONUS DISTRIBUTION IN 2016:
International Restaurant & Foodservice Show of New York
March 6-8, 2016 New York City, NY
www.internationalrestaurantny.com Midwest Foodservice Expo March 7-9, 2016
Milwaukee, WI
www.wirestaurant.org/expo
NBBQA National Conference & Tradeshow March 9-12, 2016
Nashville, TN www.nbbqa.org
Northwest Foodservice Show March 20-21, 2016
Seattle, WA
www.NWFoodserviceShow.com
National Restaurant Association Show May 21-24, 2016
Chicago, IL
show.restaurant.org/Home
Texas Restaurant Association Marketplace June 26-27, 2016
Houston, TX
www.tramarketplace.com Experience 2016!
Produced by the National Association for Catering and Events
July 17-20, 2016 Ft. Lauderdale, FL www.nace.net
Louisiana Foodservice & Hospitality EXPO August 6-8, 2016
New Orleans, LA www.LRA.org
Western Foodservice & Hospitality Expo TBA
Los Angeles, CA
www.westernfoodexpo.com
Florida Restaurant & Lodging Show TBA Orlando, FL www.flrestaurantandlodgingshow.com Kosherfest TBA Secaucus, NJ www.kosherfest.com
Trade & Trends Food Show TBA
Secaucus, NJ www.ttfoodshow.com
Note that additional events and bonus distribution may be added in 2016.
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2016 Rate Card
DISPLAY ADVERTISING
Rates below reflect full color, gross charge
Size 1X 2X 4X 6X Spread $6,805 $6,420 $6,005 $5,640 Full $3,760 $3,555 $3,360 $3,275 2/3 $3,135 $2,970 $2,820 $2,655 1/2 $2,710 $2,615 $2,500 $2,415 1/3 $2,050 $1,985 $1,920 $1,835 1/4 $1,730 $1,715 $1,660 $1,585 1/6 $1,575 $1,550 $1,510 $1,460 Cover Gatefold $6,500 Premium Positions
– Front Cover: request for price and stipulations
– Back Cover:add 20 percent
– Inside Front or Back Cover:add 15 percent
– Across Inside Front Cover, Table of Contents, Publisher’s or Editor’s Letter:add 10 percent
Frequency discounts based on number of placed insertions within a 12-month period.
MARKETPLACE (CLASSIFIEDS)
Rates per column inch, maximum 4”1X $200.00 3X $175.00 each 6X $150.00 each
ONLINE ADVERTISING ON CATERINGMAGAZINE.COM
Enjoy the benefits from thousands of online readers of Catering Magazine, available on all mobile devices.
WEBSITE BANNER RATES
Leaderboard Banners Standard Banners
728 x 90 pixels 300 x 250 pixels
12 months $400 mo. 12 months $250 mo. 9 months $450 mo. 9 months $275 mo. 6 months $500 mo. 6 months $300 mo. 3 months $550 mo. 3 months $350 mo. CATERING MAGAZINE E-NEWSLETTER
Over 100,000 recipients will receive our Catering Magazine E-Newsletter six times per year in between our printed editions.
E-Newsletter banner advertising only available for display advertisers. Banner size 728 x 90 pixels.
1X $950 3X $750 each 6X $500 each
ONLINE RESOURCE GUIDE
-
COMPANY LISTING: 12 months - $1,200Enhance your Resource Guide listing by posting your catalog, product demo, video, slide show or webinar in our Online Virtual Trade Show
1 Month $1,000 - 3 Months $2,500 - 6 Months $5,000 - 12 Months $9,000
*** Call Suzanne Bernhardt for details and special promotions ***
POLYBAGGED INSERTIONS:
Postcard, Flyer, Brochure, etc.(Prices based on 12,000 copies)
1 - 4 Pages: $3,200
5 - 8 Pages: $4,200 9 or more pages, Call for more information
Please contact Advertising Sales Manager, Suzanne Bernhardt: Phone: 678.880.9282 – Email:Suzanne@cateringmagazine.com
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Sizes & Requirements
TERMS AND CONDITIONS
Net 30 days. Advertiser and advertising agency are jointly and severally liable for payment. Contracts, insertion orders, purchase orders, etc., containing sequential liability clauses will not be accepted.
15% agency commission applies on all display advertising generated by acknowledged adver-tising agencies, provided the account is paid in full within 30 days of invoice date.
FOREIGN PAYMENTS
Please contact International Media Group for wire payment details.
ADVERTISING PRODUCTION
& DESIGN
In-house creative services available. Call for a quote.
MATERIAL REQUIREMENTS
Preferred format for all advertising material is Adobe PDF file (Distiller for Print).
Native files, with the exception of image file made in Adobe Photoshop, are discouraged. All material must be made using CMYK color, and black text should be made by using black only.
Never make black text using CMYK. All art must have a resolution of 300 dpi or greater, and line art should be scanned at 1200 dpi.
EMAIL AD MATERIALS TO
: Suzanne@cateringmagazine.comDimensions
WIDTH X HEIGHTBleed size 8 3/8” X 11 1/8”
Full page/trim size 8 1/8” X 10 7/8”
Live area 7 5/8” X 10 3/8” 2-page spread/bleed 16 3/4” X 11 1/8” 2-page spread/trim 16 1/4” X 10 7/8” 2/3 page 4 5/8” X 10” 1/2 island 4 5/8” X 7 5/8” 1/2 horizontal 7” X 4 7/8” 1/3 square 4 5/8” X 4 7/8” 1/3 vertical 2 3/16” X 10” 1/4 vertical 3 3/8” X 4 7/8” 1/6 vertical 2 3/16” X 4 7/8” 1/6 horizontal 4 5/8” X 2 3/16”
Classified 2 3/16” X inch increments
(type & logos must be at least 1/4” from the trim)
(type & logos must be at least 1/4” from the trim)
Contact Us
Publisher Klaas De Waal Klaas@cateringmagazine.com Associate Publisher Antoinette De Waal Antoinette@cateringmagazine.com EditorSara Perez Webber
Sara@cateringmagazine.com Contributing Food Editor
Deanne Moskowitz
Deanne@cateringmagazine.com Advertising Sales Manager
Suzanne Bernhardt
Suzanne@cateringmagazine.com Art and Production Director
Randi Karabin Randi@cateringmagazine.com Administration Manager Barbara M. Ragsdale Barbara@cateringmagazine.com Circulation Manager Cherri Jonte Cherri@cateringmagazine.com
Catering Magazine
60 E. Rio Salado Parkway, Suite 900 Tempe, AZ 85281 Tel: 480.366.6025 Email: info@cateringmagazine.com Website: cateringmagazine.com