Telephone: 07510 910018 Email: Joemcc95@hotmail.co.uk Linkedin: linkedin.com/in/joseph-mccormick
Contact Details
J O S E P H M M C C O R M I C K
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CV
Qualtex, Denton, Oct 2018 - Present
Graphic Designer > Lead Graphic Designer
• Managing and constructing the annual catalogue • Creating daily marketing emails
• Rebranding of JEGS electrical packaging
• Designing the packaging of consumer products to a high standard • Working closely with the marketing team
• Working with the sales team to produce convention Material/Merchandise • Fast turnover of briefs
• Sourcing print quotes
Tetrosyl, Rochdale, Apr 2014 - Sep 2018
Photographer > Junior Graphic Designer > Graphic Designer
• Producing the monthly mailer • Assembling mock ups
• Designing the packaging of consumer products to a high standard • Working closely with the marketing team
• Extensive product photography experience ( 18 months ) • Fast turnover of briefs
• Creating daily marketing emails • Sourcing print quotes
Debenhams, Bury, The Rock, Oct 2013 - Jan 2014
Food Services Advisor
• Providing excellent customer service by attending to people’s needs at all times
• Serving hot food/ beverages • Cash handling
• Stock rotation • Labelling
• General cleaning duties
M.E.N ARENA Manchester, Victoria Oct 2010 - Oct 2011
Food And Beverage Staff Member
• Providing excellent customer service • Serving customers drinks and snacks • Till operation
• Working under pressure • Stock rotation
• Adaptability, working in a fast paced environment
Bury College
12th May 2014 - 17th Jun ,2014
Short Course Qualification, Creating an Impact in Web Design
University Of Salford Sep 2009 - Jul 2013
BA Hon in Graphic Design Art Foundation Degree
Holy Cross Sixth Form College Sep 2007 - Jul 2009
Educated to A Level standard in Graphics, Fine Art, Film Studies, IT and Geography
Bury Church Of England High School 2002 - 2007
Educated to GCSE standard in all subjects and achieved 7 A - C passes including English and Math’s, and an A*In Fine Art
Telephone: 07510 910018
Email: Joemcc95@hotmail.co.uk
Linkedin: linkedin.com/in/joseph-mccormick
Location: Bury, Greater Manchester, UK • Experienced in both Mac & PC • Highly experienced in InDesign, Illustrator and Photoshop • Advanced Powerpoint knowledge • Knowledge of Google analytics • Knowledge of Mailchimp • Project management • Photographing & retouching product imagery
• Effective planning & organisation • Print design and layout • Time management • Full uk driving licence
www.josephmccormickportfolio.com Highly-skilled and determined Graphic Designer with over six years experience in the design & marketing industry. Well versed in creating a variety of packaging for consumer products, constructing email marketing campaigns, designing annual catalogues, flyers, leaflets, posters, and web banners. Forward-thinking and innovative in approaching all new tasks, with the ability to turnover briefs to strict deadlines whilst under pressure.
Employment History
Online Portfolio
Contact Details
Skills
Professional Profile
Education
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Lancashire Textiles Rebrand
I was offered the role of rebranding Lancashire Textiles, a British manufactured company that has a significant local heritage within Lancashire, the client wanted to retain this within the rebranding. The same elements from the original logo
were kept, and realigned to create an industrial Mill sign, as the original logo was complex and lacked a focal point.
Client
Lancashire Textiles
Freelance Commission (2020) www.lancashiretextiles.co.uk
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Lancashire Textiles Rebrand
Once the brand guidelines were established, the designs were implemented onto the web, social media and various products such as bedding packaging and leaflets.
Client
Lancashire Textiles
Freelance Commission (2020) www.lancashiretextiles.co.uk
Qualtex Green Initiative
At Qualtex we are finding every way we possibly can to reduce non-recyclable waste. The first step is to reduce our use of print and plastics and other non-recyclable materials in our packaging. This can be achieved from paper tape to non-plastic coated artwork and by encouragng the purchase of loose items where possible.
Employer Qualtex (2019)
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Marketing Convention Banners
Qualtex's bigger marketing campaigns are often showcased at conventions and are aimed at attracting new customers. Below are 4 banners, which were used as backdrops for the sales team at Qualtex’s 2019 summer and winter conventions. The banners are designed to show a brief representation of what Qualtex sells as efficiently as possible, to capture a potential customers attention.
Company Qualtex (2019)
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When I started at Qualtex the company was in need of a branding update, This included creating new email campaigns where we analysed the click rates and used that research to improve revenue, we also used trend surfing campaigns based on current popular topics e.g. Great British bake off / festivals / Black Friday Events and annual holidays.
Employer Qualtex (2019)
Web Banners / Email Campaigns
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Qualtex First Annual Catalogue
In 2019 Qualtex announced the release of a catalogue to display a wide selection of their products, divided into 12 key sections and spanning over 400 pages. As Qualtex had never produced a catalogue on this scale before, together myself and the junior designer created catalogue guidelines which we maticulous stuck to when producing such a large project, including everything from fonts to colour schemes.
I also worked closely with the photography team to design a modern and impactful front cover that stands out from competitors in the spares industry, giving it premium asthetic.
Employer Qualtex (2019)
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JEGS Packaging Rebrand
JEGS Electrical is one of the UK’s leading electrical parts suppliers and has been under the umbrella of Qualtex since September 2017. Since taking JEGS on board one of the priorities was to rebrand the packaging. I was tasked to liaise with the Director to come up with a contemporary, minimal style for the packaging using the original JEGS colour pallet. Here I have featured a Multipurpose Portable Spray Washer and a desk fan to show how the branding works accross various products.
Employer Qualtex (2019)
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Qualtex/Qpro Packaging Rebranding
I The Qualtex Logo has only had minor changes since the company was established in 1961, we had various logos, with a verity of designs, under the company umbrella from Qpro packaging to the Qtech internal newsletter, which was also in need of an update. I was solely tasked to recreate our various company logos in one uniform style, this was a very enjoyable task as I was given a loose brief , and a number of months to bring this together, once achieved I established the logo on our first rebranded packaging. Employer
The Challenge was to advertise the Carlube brand for ‘The Touring Cars and Prototype championships race in 2014’. To the right is a vinyl sticker which was printed and placed on the bonnet of the ginetta. My initial idea was to make the car stand out from the rest in the race by Incorporating an illusion. I did this by implying the bonnet exterior was seeminlgy peeled back showing the magnificent interior of the Ginetta engine. This was achieved and we received a lot of praise for the uniqueness of the design, although it did not help us win the race.
Employer Tetrosyl (2014)
Carlube Sponsering Ginetta
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Tetrosyl/Motorworld Point Of Sale
The Motorworld branding is simple yet striking as it uses 3 primary colours to draw the viewers attention. Showcased are three 60x40 posters which are positioned in store.
the store front Motorworld Ebay Webpage was to reflect that of the posters, showing consistency to our customers in store and online. The websites offers are created it photoshop and require updated monthly to suit the seasonal offers Available.
Employer
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Altitudious Alphabet
Produced for the DNA carnival Event at Media City, on the 17th February 2011 held by the University Of Salford Graphic Design Students. The aim was to create an outlandish Font. Altidudious alphabet can be used to create banners, headers or titles.
Education
University Of Salford (2012)
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Package The Perfect Picnic
YCN Brief decision was to use the 2012 London Olympics as the stimulus, more specifically the award ceremonies, the rewards being either a Bronze, Silver or Gold Medal. Below is a trio of packaging labels that demonstrate the three different sized picnics on offer. Gold being the largest of the picnic baskets serving eight.
Below are concepts of how the Picnic Boxes would be displayed ontop of a Podium in Marks & Spencers stores. This would be an advertisent in the store front or window display.
Education
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Burnout Theatre Production
Burnout is a small theatre production which started out within local venues around Bury. Since then it has gone on to win multiple awards for its take on the taboo topic of suicide and has advanced to multiple venues across Manchester and London.
The main backdrop for the production was a gym, which is why the client chose to feature a dumbbell as the focal point of the poster design. The play revolves around ‘Raf’ who was seemingly the greatest guy in the world. He’s now, however, a missing person. The play unfolds to show the impact he has made on those around him and the spiral of chaos he left in his wake. Client Selina Haliwell (2019) www.broadwayworld.com The-Award-Winning-BURNOUT
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Logo Design
1. Lancashire Textiles Freelance commission (2020) 2. Powersonic Qualtex (2018) 3.F**k Off Sincerely Nasa University Of Salford (2012) 4. Gunners Kitchen Freelance commission (2017) 5. Aroma Relax Freelance commission (2019) 6. www.tbolrecords.com Freelance commission (2015) 7. Loaf-Head-Media-Ltd Freelance commission (2017) 8. Carplan Bulldog www.Tetrosyl.com (2014)
Telephone: 07510 910018 Email: Joemcc95@hotmail.co.uk
Linkedin: linkedin.com/in/joseph-mccormick
Contact Details
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