AT&T Messaging Toolkit
Small and medium business ambitions arehigh, but resources are not. Business owners need effective mobile marketing solutions to help reach customers where they are most readily available. Many believe that audience fragmentation and over-exposure have caused traditional and undirected media such as radio, TV, newspapers, coupon inserts and billboards to become a more costly and less effective means of targeting the right customers with the right offers.
The AT&T Messaging Toolkit enables small and medium businesses to design and distribute targeted mobile marketing campaigns, promotions and general information blasts in a variety of ways: text message, e-mail, links to and widgets for social networking sites, instant messaging, picture messaging and voice broadcasting.
Because small businesses are resource constrained, the easy-to-use portal is a simple way for do-it-yourselfers to create and manage professional marketing campaigns. Tutorials and FAQs are easily accessible to users who want to get up and running quickly and easily. Potential Benefits
The AT&T Messaging Toolkit can help increase campaign response rates and brand awareness using a web-based portal to design and manage marketing promotions and campaigns and customer lists, all for the same price others charge for e-mail or mobile marketing. The AT&T Messaging Toolkit can help you: 1. Drive traffic to your place of business through educating customers on new products and promotions and executing real-time promotions and coupons to instantly boost sales
2. Grow customer contact lists with enticing offers that encourage potential customers to opt-in
3. Develop closer relationships with customers by delivering new product information and special promotions or coupons to opt-in customers instantly, helping to convert single-visit customers to repeat customers 4. Gather feedback from customers on new products or offerings using fun voting campaigns to assess the potential success of your ideas instantly and at an early stage 5. Reduce scheduling problems, no-shows and last-minute cancellations by creating a mobile reminder service
6. Analyze the effectiveness of your mobile marketing campaign’s reach through the use of easy-to-understand analytic tools
7. Organize customer lists and campaign distribution methods in a comprehensive web-based portal
8. Instantly inform customers of community alerts, closures or emergency notifications Features
• Administration:
– Easy-to-use web portal with self-help interface and pre-built promotional templates
– Track feature usage against monthly allocation
– 24x7 first tier customer support
Benefits • Boost sales
• Convert single-visit customers to repeat customers
• Gather feedback from customers
• Grow and organize customer contact lists
• Remind customers of upcoming appointments and important events
• Analyze the effectiveness of your marketing campaign
• Customer list management:
– Easy upload capabilities for existing customer lists
– Create mobile sign-up keywords, Facebook widgets or online sign up pages to link from your website to collect new contacts
– Opt-in mechanism for contacts to avoid receiving unwanted messages
– Create custom data fields to collect additional information from contacts – Identify and remove failed contacts and
filter out landline telephone numbers • Features:
– Mobile coupons: Electronically offer freebies or coupon discounts to customers and create unique promotion codes to track redemption and
revenues generated from these coupon promotion campaigns
– Mobile voting: Create fun and engaging text votes and polls. As people vote via text message, votes are categorized and tallied
– Text-to-screen: Text a mobile keyword followed by a message to a designated short code which can then be projected onto a large screen at your venue in real time
– Picture/video messaging: Potentially increase response rates by sending picture or video-rich messages – Voice Broadcast: Pre-record messages
for contacts to hear when they pick up their landline or mobile phones – E-mail: Use pre-designed e-mail
templates to send and track e-mail marketing campaigns
– Keywords/short codes: Utilize keywords and short codes to encourage
customers to opt-in to contact lists – Bulk Text: Send text messages to your
entire contact list at the same time – Mobile eCards: Create and design your
own customer mobile eCard – Mobile Text Reminder: Set up text
message appointments or special promotions related to important events – Facebook Widget and Twitter Feed
Capability: Connect with your existing fans and friends on Facebook. Collect
contact information and have it automatically update your customer database and Twitter feed
– Shuffle Responder: Set up a pool of different pre-planned promotional messages to send to your customers when they text your keyword Ideal For
• Restaurants: Distribution of discounts, announcements of specials, promotions run through keyword programs, voting on new menu items
• Beauty salons: Awareness of new services, coupon distribution, appointment reminders • Real estate agencies: Property keywords
to educate customers on property details, awareness of new listings and price reductions
• Places of worship: Event reminders, daily inspirational verses or prayer requests, community alerts
• Clothing boutiques: Notification of sales or new merchandise, instant distribution of coupons to drive business
• Healthcare offices: Appointment reminders, regular healthy lifestyle or workout tips, promotions
• Automotive care: Service/warranty reminders, appointment reminders, promotions, coupon distribution
• Financial offices: Appointment reminders, news/service updates
• Small government offices/projects: Alerts and notifications
Why AT&T Messaging Toolkit?
• Affordable all-in-one multi-application messaging solution
• Easy-to-use web portal designed for do-it-yourself users
• Templates and aids available to assist in campaign development and contact management
Important Information
Eligibility and Activation: AT&T Messaging Toolkit is an internet website solution used for messaging (“Portal”), and related SMS, MMS, e-mail, voice, and instant messaging capabilities. AT&T Messaging Toolkit is available to AT&T small and medium sized business or government customers (“Customer(s)”) that have a valid, eligible AT&T wireless/government agreement (“Wireless Agreement”) and their Corporate Responsibility Users (“CRUs”). Individual Responsibility Users (“IRUs”) are not eligible. AT&T Messaging Toolkit must be provisioned and de-provisioned by an AT&T sales representative, customer service representative or using an appropriate AT&T ordering portal, if qualified.
AT&T will designate a Customer BAN (“Billing Account Number”) to which AT&T will bill all AT&T Messaging Toolkit charges. If such BAN is suspended or cancelled, all AT&T Messaging Toolkit feature rate plans provisioned through such BAN will be disabled. AT&T Messaging Toolkit may not be available for purchase in all sales channels or in all areas.
Explanation of Billing Credits: Credits will be allocated to Customer account based on the credit rate plan purchased. In general, all outgoing messages sent by Customer are billed as 1 credit. Exceptions to this are: (1) messages sent to numbers outside the United States are billed as 2.5 credits; (2) failed delivery costs will be refunded such that text credits billed for failed delivery is 0 credits; (3) the “welcome” message sent after end user sign-up is billed as 0 credits; (4) MMS messages are billed as 3 credits per outgoing message; (5) voice broadcasts are billed as 3 credits per outgoing message; (6) voice broadcasting test call to verify number is billed as 5 credits per outgoing message; (7) Mobile eCard is considered an MMS message and billed as 3 credits. In general, all end user generated (“incoming”) messages sent to Customer by end user are billed as 0 credits. Exceptions to this are: (1) when an end user texts Customer a keyword, the text will be billed to Customer as 0.5 credits; (2) when and end user replies to a Customer voting choice, end user’s response is billed to Customer as 0.5 credits; (3) when an end user uses the text to screen
feature, each incoming message is billed to Customer as 0.5 credits. Importing contact numbers is billed as 1 credit per number imported. When Customer replaces an existing number with an already-imported number, the replacement is billed as 1 credit. Importing appointment reminders to an end user number will be billed as 1 credit per reminder, except in the case where the contact number was originally run through the utilities tool before uploading to the contact list. In this case, importing an appointment reminder to an end user number will be billed as 0 credits.
No Proration: If service is initiated mid-bill cycle, Customer will be charged for a full month of service and will receive a full month’s worth of usage credits on the site. Unused credits will be carried forward. If Customer cancels service mid-bill cycle, Customer will be charged for the full month of service in which the cancellation occurs. If Customer changes service plan mid-bill cycle, the change will be recognized as a removal (cancellation) of the original plan and an add (activation) of the new plan.
Plan Customer Roll-over Max Mobile Max Number of Email Instant Social
Price Credits Keywords Email Contracts Message Message
Standard Plans
Multi 1,000 $50 1000 2 5000 FREE FREE FREE Multi 1,600 $80 1600 3 8000 FREE FREE FREE Multi 2,200 $105 2200 4 10000 FREE FREE FREE Multi 3,400 $160 3400 5 15000 FREE FREE FREE Multi 4,600 $215 4600 6 20000 FREE FREE FREE Multi 6,800 $320 6800 9 30000 FREE FREE FREE Multi 10,000 $450 10000 12 40000 FREE FREE FREE Multi 13,000 $560 13000 14 50000 FREE FREE FREE Multi 20,000 $830 20000 20 70000 FREE FREE FREE Multi 30,000 $1,200 30000 28 100000 FREE FREE FREE
Additional Text Credit Buckets
1,000 Credits $50 2,500 Credits $125 5,000 Credits $225 10,000 Credits $400 20,000 Credits $760
*Prices do not include taxes or other exactions or any data, voice or other rate plan, and are subject to change. Carrier data rates and terms apply. Rates are not subject to any additional discounts under any AT&T discount plan.
Account Suspension: If Customer account or the AT&T Messaging Toolkit service within Customer account is suspended for reasons other than abuse or violation of terms of use, Customer account data is retained but billing is suspended. Customer data is kept from last date of bill cycle and Customer may continue to access account data until the last day of the bill cycle. Unused credits will roll over to the next bill cycle if applicable. In the case of suspension due to a violation of terms of use, Customer account will be suspended immediately when abuse is detected and Customer will be contacted. Customer account data will be retained but inaccessible to Customer until service is cancelled or reinstated. Billing is suspended and unused credits will roll over to the next bill cycle if applicable.
Account Cancellation: If Customer cancels AT&T Messaging Toolkit, then Customer retains access to the AT&T Messaging Toolkit until the last day of the bill cycle, at which time the Portal and all customer data will no longer be accessible to Customer. Unused credits will terminate at the end of the billing cycle. If Customer account is cancelled by AT&T as a result of abuse or violation of terms of service, Customer will no longer retain access to the AT&T Messaging Toolkit portal or account data effective on the date of cancellation. Unused credits will be forfeited on the date of cancellation. AT&T and its suppliers may delete any of your archived data after 90 days from the date of termination.
Non-AT&T Devices/Service: With respect to each message that Customer sends to an end user with a non-AT&T device/service, Customer is responsible for ensuring that Customer, its applicable end users and the use of AT&T Messaging Toolkit complies with all applicable terms of service of such other wireless carrier(s). All associated voice, messaging and data usage will be subject to the applicable rates and terms of such other wireless carrier(s). Refer to applicable wireless carrier for such rates, terms and conditions. Support: 24x7 technical support for AT&T Messaging Toolkit provided by AT&T and its suppliers. Second tier and higher support not available 24x7. For non-AT&T Messaging Toolkit issues, all technical support will be subject to the applicable rates and terms of such other wireless carrier(s). Refer to applicable wireless carrier for such rates, terms and conditions.
Sending and/or Receiving Messages: AT&T Messaging Toolkit requires internet access to access the Portal. AT&T has no liability to Customer for Customer’s inability to access the Messaging Portal or AT&T Messaging Toolkit for reasons beyond AT&T’s control. If any messages are attempted to be sent from AT&T Messaging Toolkit to any non-supported, restricted, blocked or unavailable wireless phone numbers or devices at AT&T or any wireless carrier, such messages will not be delivered. Customer is responsible for managing, maintaining and securing information about individual recipients and group distribution lists used in AT&T Messaging Toolkit. AT&T’s privacy policy may be viewed at www.att.com/ privacy. Customer is responsible for ensuring accurate phone numbers are entered into AT&T Messaging Toolkit address book and group distribution lists, and customer is responsible for removing any unwanted phone numbers from AT&T Messaging Toolkit address book and group distribution lists. Customer is solely responsible for all content Customer transmits through or using the AT&T Messaging Toolkit, and Customer is responsible for safeguarding its access to AT&T Messaging Toolkit. Customer must take all reasonable steps to ensure that the Customer password and username are not disclosed to a third party or compromised in any way. Use of AT&T Messaging Toolkit is subject to the AT&T Acceptable Use Policy, which can be found at att.com/ AcceptableUsePolicy. Sender cannot use AT&T Messaging Toolkit to transmit any communication that would violate any federal, state or local law, court order or regulation. Customer and its end users must cooperate with AT&T and/or governmental authorities in investigations alleging a violation or prohibited use of AT&T Messaging Toolkit. Emergency Notification: AT&T Messaging Toolkit must not be used as the sole method of sending SMS, MMS, e-mail or IM notifications that contain information that is essential to the protection of life or property. First responders should not rely on AT&T Messaging Toolkit for such situations; in such situations AT&T Messaging Toolkit may be more susceptible to blocking, outages, delays and congestion, and greater risk of non-delivery. HIPAA: If Customer chooses to use AT&T Messaging Toolkit to transmit Protected Health Information (“PHI”), Customer must encrypt the data in a manner consistent with the guidelines established by the Department of Health and Human Services pursuant to the Health Insurance Portability and Accountability Act (“HIPAA”).
Messages, Privacy and SPAM: AT&T is a strong supporter of a SPAM-free communication environment and AT&T Messaging Toolkit follows the strictest permission-based philosophies. Customer support monitors large email imports as well as emails, instant messages, and mobile texts for the purpose of minimizing complaints on unwanted SPAM. Any account found to be using the AT&T Messaging Toolkit for SPAM will be suspended without notice. If you know of or suspect any violators, please notify us immediately at mobilityabuse@att. com or deliver an SMS message to 7726. Any unused credit or remaining service fee will not be refunded. Customer’s AT&T Messaging Toolkit Online Sign-up page must state why you are collecting the recipient’s contact information, how you plan to use the contact information, and must follow AT&T’s terms of use and Privacy Policy. Every out-going message via AT&T Messaging Toolkit must contain a mandatory unsubscribe link or “STOP” instruction, as applicable. If the link or instruction is removed or de-activated in any way, AT&T may suspend or terminate the customer’s account. A recipient who chooses to unsubscribe or replies to any mobile text via the “STOP” command will be automatically removed from your contact lists. Additionally, AT&T or its supplier automatically sends all of your new contacts an email, instant message, or mobile text confirming their interest in receiving messages from you.
Notwithstanding AT&T’s anti-SPAM
commitment and procedures, it is Customer’s responsibility to comply with all applicable SPAM and privacy regulations and guidelines in each jurisdiction where messages are transmitted, distributed or received. Customer agrees it will not use AT&T Messaging Toolkit to send messages to any recipient without their consent. Customer will have the burden of proving consent with clear and convincing evidence if a recipient complains customer did not obtain their consent consistent with applicable rules and regulations. Consent cannot be evidenced by third party lists Customer purchased or obtained. Customers importing distribution lists must certify that all numbers imported to our database are 100% opt-in and were not exchanged, rented, or purchased from a third party or business entity in any way. Our certification form is made available during the import upload process and is available for your review upon request.
AT&T reserves the right, but is not obligated, to deny, disconnect, suspend, modify and/ or terminate your AT&T Messaging Toolkit
without notice. AT&T’s failure to take any action in the event of a violation shall not be construed as a waiver of the right to enforce such terms, conditions, or policies.
Cellular coverage is not available in all areas: Due to cellular coverage and system limitations, AT&T Messaging Toolkit functionality may not be accessible at all times. AT&T wireless coverage maps are available at wireless.att.com/coverageviewer. Non-AT&T devices/services are not covered by the AT&T networks and additional terms and conditions may apply (refer to your wireless carrier). Coverage is subject to transmission limitations and terrain, system,
capacity and other limitations. AT&T does not guarantee the availability, security, reliability, speed of message delivery, or timeliness of message delivery of AT&T Messaging Toolkit functionality, and AT&T makes no Service Level Agreements (SLAs), guarantees or warranties with respect to the performance of AT&T Messaging Toolkit. Delivery time is dependent upon the conditions prevailing at the time of submission and actual delivery and/or delivery within a specific period of time are not guaranteed. Messages may not be successfully terminated, or terminated in a timely manner, on an end user’s handset. This could be due to, for example, the end user’s
handset not working properly, being switched off or out of range, or the message storage space on the end user’s handset being full. Additional Terms: AT&T Messaging Toolkit is also subject to customer’s Wireless Agreement, the applicable voice, data and/or text messaging plan brochures found at att. com/abs-addtl-terms) and coverage maps. All non-AT&T devices and service used with AT&T Messaging Toolkit will be subject to the applicable rates and terms of such other wireless carrier(s). Refer to applicable wireless carrier for such rates, terms and conditions. Offer subject to change without notice.
For more information contact an AT&T Representative or visit www.att.com/business.
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