Mexico’s Market Evolution
Luis J. Alvarez Marcen
March, 13th 2012
MEXICO INSURANCE DAY
2
Source:. Latinoinsurance
Insurance
Industry
in
Mexico
Historical
Penetration
&
Density
3
2.0%
1.8%
1.8%
1.6%
1.6%
2.7%
2.5%
2.4%
2.3%
2.2%
0
50
100
150
200
250
300
350
0.0
0.9
1.8
2.7
145
173
166
2005
2007
163
2006
125
136
193
2009
196
114
2008
166
Mexico´s premiums as % of GDP
Region premiums as % of GDP
Region premiums per capita
Mexico´s premiums per capita
Insurance
Industry
Penetration
&
Density
4,009
3,220
4,912
5.03%
4.07%
European
Union
Chile
NA
Mexico
OECD
166
7.65%
United States
1.86%
11.20%
Density (us dollar insurance spending per capita)
Penetration (premiums to GDP)
Insurance
Industry
in
Mexico
There are 101 Insurance Companies in Mexico.
20%
70%
80%
30%
2010
1990
Domestic Capital
Foreing Capital
5Premiums
Insurance
Industry
in
Mexico
Premiums
as
%
of
GDP
6Premiums
U
S
D Billions
Source: AMISNUMBER OF POLICIES AND INSURANCE CERTIFICATES,
1990-2009
Source: CNSF; Anuarios Estadísticos
The Mexican Market
0 20 40 60 80 100 120
Millions
of
Certific
at
es
Life
Health
P&C
21 103
Rate variation.
1980-1990
1.1 Times
Rate variation.
1980-2009
5.4 Times
Rate variation.
1990-2009
4.9 Times
HERFINDAHL INDEX. MEXICAN SECTORS HERFINDAHL INDEX.
INSURANCE MEXICAN SECTOR (1993-2010)
Source: EstadisticAMIS. Source: ABM 12.7 12.5 12.1 10.9 12.4 11.0 10.6 12.4 9.1 10.1 10.0 9.1 9.0 7.8 7.0 6.9 7.0 6.7 0 2 4 6 8 10 12 14 7,300 7,180 7,091 5,174 4,146 3,744 3,660 2,917 2,664 2,415 2,390 2,386 2,269 2,229 2,166 1,337 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 Cemento TV Abierta Te le fonía Fija Te le fonía Móvil Electricidad Minería Tiendas Comerciales Química y… Alimentos Bebidas y Cer vezas TV por Ca ble Holding Tiendas… SEGUROS Automotriz Banca
MARKET CONCENTRATION
The Mexican Market
Insurance
Industry
in
Mexico
Premiums
USD Billions
916%
7%
2012
2011
42%
19
22%
19%
19%
23%
16%
8%
46%
21
25%
22%
7%
18%
18%
24%
19%
21%
47%
22
17
2008
18
38%
16%
41%
2010
4%
2009
14%
4%
P&C
Motor
Health
Pension
Life
Source:. AMISInsurance
Industry
in
Mexico
Distribution
Channels,
2010
23%
13%
14%
11%
14%
25%
10%
14%
4%
20%
48%
Motor
Total
100%54%
4%
27%
2%
3%
Life
39%
40%
31%
P&C
7%
Health
10%
3%
5%
21%
61%
Agents
Massive
sale
&
Others
Brokers
Bancassurance
Direct
Selling
10 Source:. AMIS 2010
11
Insurance
Industry
in
Mexico
17%
Bancassurance
Traditional
Bancassurance
Traditional
Premiums
2010
Net
Earnings
2010
16%
7%
11%
66%
P&C
Motor
Health
Life
Bancassurance
Traditional
Bancassurance
Traditional
83%
48%
52%
24%
18%
19%
39%
27%
17%
14%
43%
13%
22%
‐
1%
65%
There is a large unsatisfied demand which represents a great business
opportunity
Health
Insurance
Life
Insurance
Motor
Insurance
Only
4.5%
of
homes
insured
The
mayor
health
insurance
cover
only
5.8%
of
the
population
7.2
million
people
have
individual
life
insurance
Motor
insurance
protect
the
26.5%
of
automobiles,
since
in
Mexico
there
is
no
compulsory
insurance
* Estimates with 2010 census data and those in the SESA 2009.
INDIVIDUAL CONTRACTS REPRESENT
ONLY 2% OF THE TOTAL POPULATION.
INDIVIDUAL CONTRACTS REPRESENT
12.8% OF EMPLOYED.
Home
Insurance
12
Insurance
Industry
in
Mexico
NO HOME MORTGAGE LOANS
Cars
Insured by entity
2010
INEGI cars registered Cars Insured %
Total 32,338,820 8,350,126
25.8%
Michoacán 1,631,215 163,355
10.00%
Hidalgo 850,074 83,259
9.80%
Guerrero 714,651 62,644
8.80%
Zacatecas 504,833 39,836
7.90%
Baja California Sur 492,316 32,729
6.60%
Distrito Federal 4,166,756 2,044,742
49.10%
Nuevo León 1,975,586 956,49748.40%
Querétaro 458,836 169,79137.00%
Yucatán 513,792 154,34330.00%
Chihuahua 1,207,220 345,26228.60%
5
w/
Low %
5
w/
High
%
Insurance
Industry
in
Mexico
2000
2010
GDP
(current
million
US$)
581,426
1,034,804
GDP
per
capita
(current
US$)
5,817
9,123
Inflation,
consumer
prices
(annual
%)
9.50
4.16
Mexico´s
Profile
Source: World Bank
Economy
14
CAGR
5.9%
2000
2010
2020
*
million
%
million
%
million
%
Total
Population
104.3
100%
112.6
100%
118.9
100%
Youth
population
(aged
less
than
15)
35
34%
32
28%
27
23%
Adult
population
(aged
more
than 15
less
than 65)
64
61%
74
66%
80
67%
Elderly
population
(aged
65
and
over)
5
5%
7
6%
12
10%
Mexico´s
Profile
Source: World Bank
* Projection Consejo Nacional de Población (CONAPO)
Population
Mexico´s
Profile
Source: INEGIWealth
index*
Socioeconomic Regions
9
14
11
23
13
19
11
1
4
5
8
5
6
3
%
Population
#
entities
16____
100%
____
32
Mexico´s
Profile
E
D
D+
C
C+
AB
Source: AMAI / NIELSEN 2008 17
Households Income Distribution
Percentaje
Household income
per
month
7.2%
+
6,538
usd
14.0%
2,692
‐
6,538
usd
17.9%
893
‐
2,692
usd
35.8%
524
‐
892
usd
18.3%
209
‐
523
usd
6.7%
0
‐
208
usd
Population
8.1
15.8
20.2
40.3
20.6
7.5
Millions
100%
112.6
Mexico´s
Profile
Source: INEGI 2009 18Size of
companies
Micro
(1
‐
10
employees)
4.8
millions =
95%
Small
(11
‐
50
employees)
0.22
millions =
4.5%
Medium
&
Big
(+51
employees)
0.03
millions =
0.5%
Banking
Domestic
credit
provided
by
banking
sector
(%
of
GDP)
45
71
90
98
132
146
160
204
231
Brasil
Chile
Asia
Latin
America
China
North
America
Mexico
European
Union
OCDE
2.2%
2.5%
1.8
1.9
2.0
2.1
2.2
2.3
2.4
2.5
2011
2012
2013
2014
2015
2016
20Trend
Insurance
Industry
in
Mexico
Market
Development
Premiums
as
%
of
GDP
Strategic Plan
CAGR
7%
PRIMAS DIRECTAS POR OPERACIONES
(MILLONES DE PESOS) 0 25,000 50,000 75,000 100,000Life Pensions Health Automóbile Property &
Casualty DIC – 11 107,873 15,749 41,354 55,829 50,137 270,942 DIC - 10 95,589 15,849 37,213 50,060 39,679 238,389 NET INCREMENT 12,284 (100) 4,141 5,769 10,458 32,553 % GROWTH 12.9 (0.6) 11.1 11.5 26.4 13.7 280,000 TOTAL 150,000 PEMEX CONCILIATION 47,478 268,283 43,310 242,020 4,168 26,263 9.6 10.9 Dñ S/A TOTAL
IN REAL TERMS, THE MARKET GREW AT A RATE OF 9.5%
MARKET SHARE BY LINE OF BUSINESS
2011 FIGURES
VIDA
39.8%
PENSIONS
5.8%
HEALTH
15.3%
AUTOS
20.6%
DAÑOS SIN
AUTOS
18.5%
LIFE AND HEALTH 164,977
ESTADO 338,036 PRIVADAS 100,775 RTA VARIABLE 58,975 10% INMOB 9,783 1% OTROS 46,852 8% PTAMOS 21,127 4% RENTA FIJA. 438.811 75% VAL. EXTR. 10,505 2% RTA VARIABLE 54,628 11% INMOB 10,250 1% OTROS 42,666 8% PTAMOS. 14,197 3% RTA. FIJA 377,287 74% VAL. EXTR. 12,932 3%
INVESTMENTS
(MILLIONS OF PESOS)DICIEMBRE 2011 586,052 MP INCR. 14.5%
INCR. 16.3%1.03 times the reserves
ESTADO 290,599 PRIVADAS
86,688
TRADICIONALES 367,722 74.5%
TECHNICAL RESERVES
DECEMBER 2010
GROWTH
15.7%
569,714 MP
492,438 MP
13.5% 16.5%DECEMBRR 2011
PENSIONS 125,627 25.5% TRADITIONALS 366,811 74.5 % PENSIONS 142.559 25.0% TRADITIONALS 427,155 75.0 %25
Mexican
Association
of
Insurance
Institutions
Strategic
Plan
Life
and
Disability
/
Social
Security
Tax
Incentives
Individual
Retirement
Plans
Compulsory
Insurance
Compulsory
insurance
Catastrophe
insurance
National
Pension
System
Annuities
National
Health
System
Health
Life
Motor
Property &
Casualty
Pensions
27