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How To Write A Book On Publishing

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e-Publishing today.

October 2011 © Spherix ag, St. Gallen 01

e-Publishing

today

eMAGine and eKiosk - the platform for innovation in publishing

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e-Publishing today.

October 2011 © Spherix ag, St. Gallen 03

About spherix / index

Spherix AG was established as a public limited company in St. Gallen, Switzerland in 2000 as a creativity agency focusing on e-business. As provider of high quality professional services in the field of on and offline media, sustainable success of our clients forms the core of our efforts. Over the last years Spherix AG has assisted our clients with the development and execution in over hundred effective concepts. We see ourselves as personal trendscouts of our partners. For Spherix AG it is elixir and challenge at the same time to discover new trends, evaluate them and make customized future technology available to you today. This gives your projects a technical and design head start in innovative customer sourcing.

PartNer der – house of crossmedia-solutioNs

Spherix AG Zürcherstrasse 204c CH-9014 St.Gallen Tel. +41 (0)71 274 38 38 contact@spherix.ch

Preface

05

Impressive and cost-effective

06

In 3 steps to your own publishing app

06

General Overview 07

Functions in «eMAGine» 08

Functions in «my eKiosk» 09

Benefits for the publishing industry

11

The advantages

13

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e-Publishing today.

October 2011 © Spherix ag, St. Gallen 05

Innovation in publishing

Martin Leiter Head of Marketing Tel: +41(0)71 27 43 83 - 2 Mobil: +41(0)79 916 11 33 E-Mail: martin.leiter@spherix.ch Preface

Digital media has changed our information behavior fundamentally. The Internet is now clearly the most important medium and with all new mobile devices it‘s more and more in your pocket or briefcase. The launch of the iPad in 2010 created a completely new instrument: it opened the door to various opportunities and possibilities to present content. Even in publishing these new and innovative ways of communication are becoming increasingly important and complement the traditional print

publications. Tablet Publishing on iPad or Android Tablets, offer new ways of addressing readers: The combination of the visual impact of paper with interactive elements such as videos, animated graphics and diverse advertising opportunities enables so much of which media makers could only dream of. It can also analyze detailed reporting and tracking of the reader‘s habits. Until now the effort to develop individual Newspaper-/Magazine-Apps had been enormous and the handling of this specific

communication channel with optimized content is extremely expensive and the editing the complex publishing systems is possible only after intensive training. With eMagine we launched an innovative and very practical solution where you can create amazing, vibrant and inexpensive publications for eTablets.

Anyone starting now can position themselves as progressive and innovative first movers of this technology.

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e-Publishing today. 06

From specialist - customer and employee magazines to presentations for the sales force. «eMAGine» turns classic Print publications into multimedia ePublishing Tablet App‘s and Web-Page flip Applications.

The additional effort to produce communication for mobile eTablets is manageable and publishers benefit from the aura and the attention on the new devices. The effort it takes to add media to mobile eTablets is manageable and one benefits from having a lot of attention on all the new devices. In three steps to your own

publishing app

A clear strategy, a concept and creativity is all companies need in order to create a happening media event. In three easy steps without much special knowledge, you can start process-oriented mobile publishing with „eMagine“.

«eMAGine» multimedia experience

1. Upload & adding media

Through the Internet load the publications in PDF format in the password-protected Web eMagine suite. In this environment, the management and enrichment content can be displayed using „drag and drop“ and supplemented with interactive and multimedia elements - easy without any special software and through any Internet browser. Add links, map views, photo galleries, videos, audio files, and more.

2. Publishing

A personalized and CI-compliant Reader App dynamically brings the publications on to the various eTablets. Publishers can also, of course, define prices for subscriptions or single issues or unlock free publications.

eMAGine

Impressive and cost-effective

3. Update & reporting

Due to real single-source publishing readers finally have direct access to e-publications all over the world in real time. The connection to your own CRM system, the variability or correction of content in real time, the measurability of sophisticated reporting capabilities and a push-Messenger for targeted marketing campaigns offer a variety of ways to know the reader and communicate with them and represent a clear advantage towards print publications.

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The ideal solution for the distribution of individual titles and publications

•Expense Management

•Archive management

•Enrichment Editor

•Channel Management (IOS, Android, Web)

•Release, Pricing Management

•Reporting and tracking of reader behavior

•Push Message Suite

•Platforms / channels

Publications

PDF

App Stores / Webchannel

Mag Flyer Books Newspaper

Lehrmittel

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Lehrmittel

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Lehrmittel

yourbrand yourbrand yourbrand yourbrand

yourbrand yourbrand yourbrand yourbrand

e

MAGine (Single-Title)

API

The ideal solution for the distribution virtual kiosks

•Client management

•Expense Management

•Archive management

•Enrichment Editor

•Channel Management (IOS, Android, Web)

•Release, Pricing Management

•Reporting and tracking of reader behavior

•Push Message Suite

•Platforms / channels

Lehrmittel

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my-e

Kiosk (Multi-Title)

Database

Dynamic Catalogs Templates

Smartphones

API WReduced Smartphone-Release

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e-Publishing today. 08

eMAGineis a scalable and customizable software solution for the marketing and porting of traditional print publications as single-title apps. Content via web-based CMS can be enriched with multimedia, and managed in real time.

Functions:

•Title / Expense Management •Archive manager

•Enrichment Editor

•Channel Management (IOS, Android, Web) •Release, Pricing Management

•Vouchers

•Reporting, Tracking •Push Message Suite

«eMAGine» – all in one

Multimedia enrichment editor

Individual Pricing

Digital Archive

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e-Publishing today.

October 2011 © Spherix ag, St. Gallen 09

«my eKiosk» – one for all

my eKiosk is a scalable, customizable kiosk solution for the publishing and marketing of titles including extensive accounting and monitoring tools. Within minutes, an own virtual kiosk can be activated on the Internet and mobile devices.

Functions:

•Title / Expense Management

•Archive manager

•Enrichment Editor

•Channel Management (IOS, Android, Web)

•Release, Pricing Management

•Vouchers

•Reporting, Tracking

•Push Message Suite additional functions:

•Client / publisher management

•Article Pool Management

Data mining / Analytics

Real-time update

Digital Archive

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e-Publishing today.

October 2011 © Spherix ag, St. Gallen 11

Benefits for the

publisher

While on the World Wide Web a free cost culture exists, tablet publishing offers the possibility to monetize content. This allows publishers to offer their content on the new media and use it to serve new sales channels in the diversified media world. Although tablet magazines and newspapers do not outnumber print editions, yet. The forecasted figures show strong growth potential.

The media-friendly processing of your publication is crucial: Exploit the possibilities of enrichment with multimedia content to it‘s fullest, integrate interaction and dialogue functions and intelligent linkage with other publishing formats. The solution offers a strong performance reader and a wide

More brand strength

range of use. This allows you to create a unique a user experience that guarantees success with the new devices.

While with other vendors you will need different solutions to create your eKiosk tablet publications, using „my-ekiosk „ is an all-in-one solution to create and distribute your publications in a managed environment!

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e-Publishing today.

October 2011 © Spherix ag, St. Gallen 13

Innovation

Position yourself as a progressive and innovative first mover of this technology.

Cost and time efficient entry

into eTablet publishing. Independent implementation by editors without great knowledge possible. Time efficiency through well thought out processes. Generation eReader

With „my eKiosk“ you can open up your own virtual kiosk, prepare your contemporary publications and sell them there, where the modern customer gets their information - in a format that stands out. Communication

Targeted push marketing with an intelligent push messenger

Online management

with the intuitive „single source“ administration and production suite without the need of Desktop Publishing software, no plug-ins and sub licenses necessary, no share model.

Individual Pricing

With a few clicks, publishers can set prices for single issues, subscriptions and single-products and can publish them with „my-ekiosk“ immediately.

Data mining / Analytics

Allows the collection of reading and buying behavior information and the measurability of clicks on ads in real time. User data is an important tool to develop or to optimize publishing offers.

Real-time update

of content and enrichment. After downloading offline publications remain accessible and can be updated online.

Multimedia enrichment

of publications with video, audio, photo galleries, links, e-mail and maps, create added value for readers and advertisers.

Your kiosk with foreign labels

„my-ekiosk“ can handle the complete billing with payment providers and end users transparently and automatically. So you can offer foreign publishers the opportunity to appear in your kiosk to generate additional revenue.

Infinitely versatile

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e-Publishing today. 14

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