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Wembley Stadium, London, home of UCFB WembleyFans see a stadium.
We see your campus.
Unique Certificates and
Short Study Experiences
Taught within Wembley Stadium, London
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Carl Froch v George Groves Boxing Match at Wembley Stadium, Connected by EE
A World First... 4
UCFB Wembley 6
London - our Vibrant Capital 7
Bespoke Study Programmes 8
UCFB Certificate in Sports Management 10
UCFB Certificates in Coaching 16
Our Esteemed Industry Professionals 20
Next Steps... 22
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“At UCFB Wembley we are proud to be a world
first in Higher Education, dedicated to the delivery
of university degrees and executive education in the business facets of the football, sports and leisure industries. We have developed our short study programmes to provide a taste of the sports industry from an academic and experiential perspective; perfect for those who aspire towards a career in the global multi-billion pound sports sector, or the surrounding industries.
“UCFB Wembley is located within the world-class Wembley Stadium, the spiritual home of English football and sports. Our teaching facilities overlook the iconic Wembley pitch which are the ‘chemistry labs’ for students, allowing you to live and learn within the machinery of the industry.
“In today’s competitive graduate career market, you need more than a strong academic
qualification to achieve your full potential. Through
our diverse and exciting programme, you will supplement your existing and future learning, to enhance your curriculum vitae while enjoying a truly inimitable experience.
“Each learning encounter will enable you to build up your own experience in the industry in order to help you achieve your aspirations. You will learn
from leading figures in football business and sports
academia, whose expertise is highly respected
within their field.
“Our unique short study programmes will enable you to study modules over a two week period to
gain a certificated qualification. Our distinctive
approach to the study of business management draws upon our networks within the sports and related industries to bring you best-in-class
learning opportunities and the platform to enhance your future prospects within this exciting and fast-growing sector.
“Trips to leading sporting venues such as St
George’s Park, Twickenham, the Olympic Stadium, the Emirates Stadium and White Hart Lane enable
you to view behind the scenes retail functions and business operations to assess the business methodologies employed by different sporting
businesses. This will provide you with a greater
understanding of your modules and put your educational experience into a practical context.”
A World First...
Wembley Stadium, home of
UCFB Wembley The UCFB Auditorium overlooking the Wembley Stadium pitch UCFB students pitchside at Wembley Stadium
“Our short study programmes have been developed with great care in partnership
with the wider and global sports industries to ensure that you gain a unique
learning opportunity, studying at the world’s most iconic stadium, experiencing
some of the UK’s leading sporting venues and learning from key industry
professionals.”
Professor Philip Wilson
Provost & Chief Executive, UCFB
Professor Philip Wilson, Provost & Chief Executive of UCFB
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Located within the global and iconic Wembley Stadium, London, UCFB Wembley provides you with an inspirational and motivational environment for your studies.
Within our UCFB Wembley campus we have
facilities which reflect the excellence of the
Stadium with classrooms, lecture theatres, seminar rooms, quiet study areas, library and media suites to name but a few, overlooking the Wembley pitch.
Key Wembley operational staff deliver lectures and study sessions as part of the short study programmes providing an invaluable insight into the Stadium’s operations and enabling you to network and promote yourself for future employment opportunities.
During your stay, our Pastoral Team will provide a
friendly,comprehensive and bespoke package to ensure that you feel supported and welcome as a student at UCFB Wembley. We are delighted to welcome both UK and international students to provide an integrated experience for all.
Aside from your academic and pastoral
experiences, your time at UCFB will be enhanced by social engagements and interactions in
London, our vibrant capital city. This unique blend
of vocational learning and engagement as you embark on your academic career path is unique to UCFB.
UCFB Wembley
Live and learn within the machinery of the industry at UCFB Wembley
Raffles House -
Wembley Student Accommodation
The UCFB Wembley Learning Resource
Centre overlooking the pitch
“Walking up Wembley Way every day to the English home of football and
sport is truly an inspirational experience.”
Saad, current UCFB student
Residing and studying in one of the world’s greatest capital cities is an additional enhancement to your
UCFB experience. Our campus is less than 15
minutes away from Central London, giving you access to a vibrant cultural and social experience. London is the most visited city in the world, home to
100 of Europe’s top 500 companies with the largest economy in Europe. The city is your extended classroom; a global centre for finance, media and many other industries. There are more than 300
languages spoken in London, which welcomes
100,000 international students from over 200
different nations.
The city offers access to many sporting pastimes
aside from football, rugby and cricket. As expected from such an impressive capital city, London’s
historic centre boasts monuments of the past and present, and world class theatre and concert venues. London is home to more museums and galleries than any other city in the world, including New York and Paris.
UCFB has relationships with accommodation
providers, including Raffles House - Wembley,
which offers modern student accommodation for the duration of your studies. Furnished to a high standard the accommodation boasts contemporary fully-equipped kitchens, free Wi-Fi and broadband
internet. Communal areas with flat screen TVs
provide a relaxing environment in which to socialise. Furthermore, within close proximity to the campus are a wide range of faith centres offering access to worship and faith support.
London - our Vibrant Capital
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Practical press conference activities during media sessions in front of a live audience and TV cameras in The FA’s Press Suite
Bespoke qualifications can be developed for groups who have a specific interest in a
particular element of the football, sport and leisure industries. We welcome groups from other institutions who wish to enhance their tuition. Start dates, duration and executive guest speaker sessions can be tailored to create an exclusive experience.
To discuss a private study programme for a group
of students, please contact us at
international@ucfb.com or call
+44 (0) 843 208 2222.
Bespoke Study
Peter Swordy, Head of the Centre of
Excellence and Senior Operations Manager for Wembley Stadium
Daniel Geey, Top Sports Lawyer, Associate
at Field Fisher Waterhouse Solicitors Study sessions take place in the corporate boxes within Wembley Stadium
Previous programme themes have included:
• Football or Sports Coaching
• Sports Media
• Sports Finance
• Sports Law
• Sports Psychology
• Events Management
• Retail Business
• American Sports Business
We draw on the knowledge and expertise of our extensive network of industry
experts to develop current, specialised and relevant programmes.
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UCFB lectures take place in the Auditorium overlooking the Wembley pitch
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The UCFB Certificate in
Sports Management
The UCFB Certificate in Sports Management is a
two week programme which has been designed to provide students with a practical approach to management, underpinned by contemporary business knowledge.
The programme can be used to enhance your current studies at a Higher Education institution or existing knowledge of sports business. This certificate provides the opportunity to study
modules for your personal interest or to develop academic knowledge of a niche subject.
During the programme you will have the opportunity to explore how changing business practices have led to a more dynamic and commercialised industry and examine why organisations and federations need to improve their level of business administration to promote better corporate governance across core business functions.
You will learn by integrating theory with practice and share knowledge and understanding
through discussion and debate. There will be an
exciting range of lectures, guest speakers, group discussion, visits to sports stadia and facilities, and practical sessions.
Lectures, seminars and master class workshops are organised in morning and afternoon sessions to accommodate the delivery of the programme.
The academic components of this certificate will
be assessed and must be successfully passed upon completion of the programme.
Entry Requirements
The UCFB Certificate in Sports Management is
ideal for those who have undertaken at least one year of study at undergraduate level in a business related subject. International students who require
an IELTS must have an overall IELTS score of 6.0.
Applications from mature students are welcome.
Programme Dates
For the full list of available dates, please visit
www.ucfb.com/short-programmes.
Bespoke programme dates can be provided. Please contact us at international@ucfb.com to discuss curriculum schedules and pricing.
Study sessions take place in the corporate
boxes within Wembley Stadium UCFB students undertake field trips to White Hart Lane, home of Tottenham Hotspur Neil Doncaster, Chief Executive of the Scottish Professional Football League
This two week intensive academic programme will equip you with unparalleled
insights into the industry behind the global multi-billion pound sports business,
imparted by leading professionals within the sector and surrounding industries.
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Week One
Morning Afternoon
Monday Welcome to UCFB Wembley
Introduction to the programme by
representatives from UCFB and Wembley Stadium Management group
Outline of Week 1: Icebreakers and
Introductions
Wembley Stadium tour and orientation
Wembley Insight – Commercial and Hospitality Strategy Revenue Streams
by Marie Head, Event Services Manager
Club at Club Wembley
Wembley Stadium Case Studies
by Giles Clifford - Head of Business
Improvement at Wembley Stadium
Tuesday Events Management - Staging the Champions League Final 2013
by Jon Sellins, Head of Business
Development at Wembley Stadium
Stadium and Live Events Safety and Security Operations
by Peter Swordy, Senior Operations
Manager & Head of Centre of Excellence,
Wembley Stadium
Stadium and Live Events Safety and Security Operations Practical Workshop
by Peter Swordy, Senior Operations
Manager & Head of Centre of Excellence,
Wembley Stadium
Wednesday Field Trip to White Hart Lane, home of Tottenham Hotspur and the Emirates Stadium, home of Arsenal Football Club
You will appreciate the design of a traditional football stadium, the problems encountered when implementing stadium utilisation techniques, and the range of revenues that can be generated by a traditional football stadium.
Thursday Stadium Finance Workshop
by Ash Sharma, Finance Director of Wembley Stadium Consultancy Group
Auditing and Financial Management – a practitioners approach, including licensing and club valuation
by Dr Tom Markham, Business
Development Manager at Sports Interactive
Friday Strategic Business and Leadership
Certificate Session: An Introduction
to Strategic Football Business and Leadership
by Neil Doncaster, Chief Executive of the Scottish Professional Football League
Higher Performance Training for Sports Executives (Professional Development)
by Simon Clarkson, Director of ThinkWorks Higher Performance Thinking
During the first week of the programme, you will examine contemporary developments within the
international football environment, core operations and challenges faced by clubs and governing bodies.
This will enable you to demonstrate an understanding of the growth and development of the global sports
industry including core business functions and contemporary issues. You will analyse the relationship between governance, management concepts commercial operations, and evaluate principal issues in the changing context of international sports businesses.
Sample Week One Timetable
*Week Two
Morning Afternoon
Monday Marketing Planning – How to Plan and
Sell Out a World Cup
by Mark Foster, Marketing Manager for the
2013 Rugby League World Cup
Fan Engagement and the Customer Experience
by Mark Bradley, Managing Director of The
Fan Experience Company
Tuesday E-communications and CRM Systems
Certificate: Background systems
training
by Green 4 Solutions
E-communications and CRM Systems
Certificate: Designing Communications
for Database Distribution
by Green 4 Solutions
Wednesday E-communications and CRM systems
Certificate: Coursework - Targeting a
Relevant Audience
by Green 4 Solutions
Strategic Business and Leadership
Certificate: The Impact of Broadcasting
- Introduction and Background. What Are the Rights, How Rights are Sold, Distributed & Revenues Allocated
by Daniel Geey LLP, Associate of Field Fisher Waterhouse Solicitors
Thursday Using PR to improve your Organisation’s Corporate Social
Responsibility: Case studies from
Olympiakos Football Club
by Dr Elisavet Manoli, Marketing
Consultant for Vyzas Megara Football Club, Middlesbrough Football Club and AEK Athens Football Club
Strategic Business and Leadership
Certificate (Crisis Management 1) -
Media training for International Sports Executives
by Neil Doncaster, Chief Executive of the Scottish Professional Football League
Friday Strategic Business and Leadership
Certificate (Crisis Management 2) by Neil Doncaster, Chief Executive of the Scottish Professional Football League
Higher Performance Training for Sports Executives (Professional Development)
by Simon Clarkson, Director of ThinkWorks Higher Performance Thinking
*Timetable subject to change. For more information on our exciting guest speakers please visit
www.executive-speaker-series.
In the second week of study, you will complete certificates including The Green 4 Solutions
E-communications and CRM Systems Certificate, where you will study the practical application of CRM
systems (Microsoft Dynamics) and gain an understanding of database implementation and management.
The Strategic Business and Leadership Certificate provides a holistic overview of marketing and
communications, international football business revenues, decision making in situations of crisis and the strategic management of stadium facilities and corporate hazards.
Recommended Reading
I
t is recommended that prior to commencing the UCFB Certificate in Sports Management you read thefollowing essential texts and online resources to enhance your understanding of the subjects covered within the programme.
Essential Texts
Deloitte (2014) Annual Football Finance Review – All to Play For
Hamil, S, & Chadwick, S. (2010) Managing Football an International Perspective. Butterworth-Heinemann. Hassan and Hamil (2010) Models of football governance and management in International sport, Soccer & Society, 11:4, pp. 343-353.
Scullin, S, Fjermestad, J, and Romano, N. (2004) E-relationship marketing: changes in traditional marketing
as an outcome of electronic customer relationship management. The Journal of Enterprise Information Management, 17:6, pp. 410-415.
Online Articles
Marketing Week (2012) - http://www.marketingweek.co.uk/sectors/sport/arsenal-to-become-clubcard-of-football-crm/4002272.article
Marketing Week (2012) - http://www.marketingweek.co.uk/news/emirates-crm-data-key-to-150m-arsenal-deal/4004892.article
Rugby League World Cup (2013) Case Study - http://www.4sight-sport.com/wp-content/uploads/2014/02/
Rugby-League-World-Cup-case-study-data-driven-marketing.pdf
Industry Websites
www.deloitte.com www.fcbusiness.co.uk www.sportbusiness.com www.sportcal.comUCFB students undertake field trips
to the Emirates Stadium, home of Arsenal Football Club
The UCFB Learning Resource Centre
overlooking the Wembley pitch
Guest lecture from Julie Harrington,
Managing Director of St George’s Park
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UCFB students had the opportunity to observe the England first team training at St George’s Park
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UCFB Certificates in Coaching
Effective coaching is pivotal in enhancing the quality and credibility of the sporting experience.
The UCFB Certificates in Coaching educate
those aspiring towards becoming coaches by developing their technical knowledge.
Throughout your studies, you will gain an
insight into the complexities and diversities of coaching players, and how this may be achieved effectively. Additionally, you will complete
1st4sport Awards in Football Coaching to
achieve FA Coaching awards.
UCFB Certificate in the Theory of
Coaching including 1st4sport Level
1 Award in Coaching Football
This two-week Certificate provides the
opportunity to evaluate and apply coaching theory to a number of physical contexts, maintaining a portfolio of coaching plans to support your learning.
Through your studies you will gain a clear
understanding of your own strengths and weaknesses within coaching and subsequently develop strategies for improvement of technical and behavioural skills relevant to a career in the coaching industry.
You will also complete the 1st4sport Level 1 Award in Coaching Football (The FA Level 1 Coaching award). This provides the initial coaching experience and is the most popular
and recognised coaching qualification in the UK. The award provides those new to coaching with
a basic introduction to the concepts of planning, organising and delivering safe coaching
sessions.
Practical session contextualise the training drills introduced in the classroom environment
and key development points are identified. Assessment itself is via a 20 minute practical
coaching session to demonstrate your ability to plan and deliver a safe and effective coaching session.
You will gain experience of:
• Coaching and Training Drills
• Club Administration • The Laws of the Game
• Relationships with Parents
• Safeguarding Children in Football • FA Emergency Aid
• Introduction to The FA’s Long Term Player
Development Model.
Successful completion of the UCFB Certificate in the Theory of Coaching can enable progression to the UCFB Certificate in Talent Identification including 1st4sport Level 2 Certificate in Coaching Football (The FA Level 2 Coaching
award).
UCFB students in the Wembley
home team changing rooms UCFB students met England Manager Roy Hodgson at St George’s Park England Captain Wayne Rooney met UCFB students at St George’s Park
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UCFB Wembley’s Ladies’ Team playing on the Wembley Stadium pitch
UCFB Certificates in Coaching
UCFB Certificate in Talent
Identification including 1st4sport
Level 2 Certificate in Coaching
Football
Successful completion of the UCFB Certificate in the Theory of Coaching, and/or the 1st4sport Level 1 Award in Coaching Football (The FA Level 1 Coaching award), can lead to the UCFB
Certificate in Talent Identification.
This three-week qualification will provide you with
a clear understanding of the different performance pathways in a variety of sports and enable you to identify the similarities and differences.
You will develop the ability to identify key talent
within the sporting field and have the knowledge
and networking capacity to feed talent into the appropriate arena whilst understanding how to support athletes’ needs the demands of sport on their lifestyles.
You will also study for and complete the 1st4sport Level 2 Certificate in Coaching Football (The
FA Level 2 Coaching award). This nationally
recognised qualification will provide candidates
who have an ongoing involvement in football, with the opportunity to gain knowledge of how to effectively plan, deliver and evaluate coaching sessions.
You will be introduced to a number of key theories
pertinent to working with players:
• The roles, skills and qualities of a coach
• Developing session plans
• Awareness of safe and organised activities • Preparation for potential accidents, illnesses
and emergencies • Coaching styles
• Coaching session evaluation and self-reflection
• Fitness and nutrition.
This is in addition to the practical elements which
include attacking, passing, support play, ball
control, goalkeeping, finishing and defensive play.
You will have the opportunity to undertake two observed practical coaching sessions with your and receive feedback based on selected criteria. Following your studies, you will be required to
undertake 12 hours of guided coaching within a
two month period. You will then need to return to
UCFB within six months to complete a final 35
minute assessment to achieve your FA Level 2 award.
Developing strategy in the Wembley
home team changing rooms Practical coaching sessions put theory into context
Guest Speaker Jim Cassell, former Youth Academy Director at Manchester City Football Club
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Our Esteemed Industry
Professionals
Professor Philip Wilson
Provost & Chief Executive, UCFB Director of UCFB
Trustee and Director of Burnley Football Club Community Trust
Professor Brian Barwick
Chairman of the UCFB Advisory Board
Chairman of the Rugby Football League and Super League
Former Chief Executive of The Football Association
Founding Director and Company Principal of Barwick Media & Sport
Former Head of BBC Sport and ITV Sport
Chairman of the Football Conference
Neil Doncaster
Chief Executive of the Scottish Professional Football League
Michael Phelan
Former Professional Football Player
Former Assistant Manager of Manchester United for Sir Alex Ferguson
Daniel Geey LLP
Associate of Field Fisher Waterhouse Solicitors
Voted one of the UK’s Top Sports Lawyers in 2014
While studying at UCFB Wembley you will have the exclusive opportunity to engage with and learn from
senior industry and sector specialists. This phenomenal opportunity to network with industry experts at the
top of their game ensures you gain knowledge from some of the greatest minds in the country who are
world leaders within their field. You will certainly find their passion and enthusiasm inspirational.
For more information on our exciting guest speakers please visit www.executive-speaker-series.
Jim Cassell
Former Professional Football Player
Former Youth Academy Director at Manchester City Football Club
Marie Head
Event Services Manager at Club Wembley
Mark Foster
Marketing Manager for the Rugby League World Cup
Julie Harrington
Managing Director of St George’s Park
Dr Tom Markham
Business Development Manager at Sports Interactive
Peter Swordy
Senior Operations Manager and Head of the Centre of Excellence
for Wembley Stadium
Simon Clarkson
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Next Steps...
How to Apply
To apply, please visit www.ucfb.com/short-programmes.
Contact Us
We would be delighted to hear from you should you require any further information on the UCFB short study programmes.
Telephone
+44 (0) 843 208 2222Online
www.ucfb.com/short-programmesPostal
Address
UCFB WembleyWembley National Stadium Wembley London HA9 0WS
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